Blue and White Publishing Inc.

Blue and White Publishing Inc. Blue and White Publishing Inc. is an independent publishing house based out of Morningside Heights and Columbia University in New York, NY. Founded in March 2013 in order to provide publishing and advertising services and consulting, Blue and White Publishing Inc.

has afforded many small publications financial independence. We are truly the voice of the morning side, working tirelessly with our clients to optimize their content’s performance on the web and in print.

The industry may have thought the transition from print to display advertising was here to stay, but soon enough mobile ...
07/15/2014
Mobile Advertising Will Dominate Social Networks

The industry may have thought the transition from print to display advertising was here to stay, but soon enough mobile will take over the digital advertising sphere.

http://www.cio.com/article/2453934/social-media/mobile-advertising-will-dominate-social-networks.html

Television’s long run at the top is coming to an end. With mobile advertising growing at unparalleled rates, digital ad spending is on pace to overtake television by 2018.

Facebook and Shutterstock have teamed up to provide free access to Shutterstock's library of over 25 million high-qualit...
08/22/2013
Shutterstock and Facebook: Providing High-Quality Imagery to Businesses

Facebook and Shutterstock have teamed up to provide free access to Shutterstock's library of over 25 million high-quality stock images. This is groundbreaking.


http://www.shutterstock.com/blog/2013/08/facebook/

https://www.facebook.com/facebookforbusiness/news/shutterstock-multiple-image-upload-page-manager

Great pictures build powerful connections. Now Facebook, the world’s most popular social network, and Shutterstock, the world leader in stock image

08/07/2013
CEOs of America’s Largest Companies Embracing Twitter and LinkedIn (Facebook, not so much)

When was the last time you updated your LinkedIn? Or tweeted an inappropriate tweet? Looks like it matters to employers...

http://www.linkedin.com/today/post/article/20130807133755-41485049-ceos-of-america-s-largest-companies-embracing-twitter-and-linkedin-facebook-not-so-much?trk=tod-posts-art-

Last year my company Domo, along with CEO.com, published an eye-opening study that revealed the social media habits of Fortune 500 CEOs. It found that the vast majority of these business leaders were

07/24/2013

Congratulations Columbia! We rank #5 on Forbes' list of Top Colleges for 2013 with a fiscal grade report of A+.

ROAR LIONS ROAR!

http://www.forbes.com/top-colleges/

This is exactly why Blue and White Publishing Inc. does what it does.  Online advertising is necessary to help our Morni...
07/19/2013
Software is Eating the Digital Advertising Business

This is exactly why Blue and White Publishing Inc. does what it does. Online advertising is necessary to help our Morningside small businesses!

http://www.linkedin.com/today/post/article/20130718233911-48426-software-is-eating-the-digital-ad-business?trk=tod-home-art-large_0

Yesterday, Yahoo! reported earnings and released undeniable data about the growing impact that advertising technology companies are having on the company. Display ad revenue (ex-TAC) was down by 12%,

Social networking is the key to modern business.  But HOW can we manipulate the social network to ensure we reach the gr...
07/18/2013
In Business, Everybody Uses Social Media For Work; The Question Is How

Social networking is the key to modern business. But HOW can we manipulate the social network to ensure we reach the greatest amount of viewers?

http://www.forbes.com/sites/forrester/2013/07/17/in-business-everybody-uses-social-media-for-work-the-question-is-how/

By Zachary Reiss-Davis You can no longer segment your business customers into those who use social media for business purposes and those who do not. Why not? Because according to Forrester’s newest B2B Social Technographics® numbers, fully 100% of business decision-makers use social media for work p...

Blue and White Publishing Inc. client,  Stratus Prep, is offering some serious LSAT Prep for the Columbia community!If y...
07/16/2013
Pizza and a PracTest

Blue and White Publishing Inc. client, Stratus Prep, is offering some serious LSAT Prep for the Columbia community!

If you're studying for the LSAT, grab some FREE PIZZA and take a FREE PRACTICE TEST at on 8/1 at 6:30PM with Stratus Prep.

RSVP at http://stratuspreppractest.eventbrite.com/

Planning on taking the LSAT? Join us at Stratus Prep Headquarters for our FREE Pizza and a PracTest event on Thursday August 1st at 6:30 PM. The road to LSAT success starts with a FREE PracTest. Where: Stratus Prep Headquarters 27 West 24th Street Suite 10-B New York, NY 10010 What: 6:30 to 7:00 PM:...

College gives students the chance to capitalize on their skills. Who at Columbia is going to start the next great colleg...
07/16/2013
9 Cool College Start-ups | Inc.com

College gives students the chance to capitalize on their skills. Who at Columbia is going to start the next great college start-up? (This is especially easy when you have access to a student run publishing group like Blue and White Publishing Inc.!)

http://www.inc.com/ss/9-cool-college-start-ups#8

The entrepreneurs who run these 9 companies are hard at work developing new products and services. They are raising money and hiring salespeople. And they are probably a little late for class... Meet the future of American business. To quote one of the

Who is really reading your Facebook posts...?http://techcrunch.com/2013/07/14/who-views-your-facebook-news-feed-posts/
07/15/2013
Facebook Engineer Fires Back At BuzzFeed: Users Don’t Care How Many People View Their Posts |...

Who is really reading your Facebook posts...?

http://techcrunch.com/2013/07/14/who-views-your-facebook-news-feed-posts/

"The Number Facebook Doesn’t Want You To See", an article from Thursday by BuzzFeed claimed Facebook is hiding the number of people who see your posts so you don't feel bad that most people don't Like or comment. This morning, a Facebook engineer wrote a retort claiming that..

Where do you think online advertising will go by 2020?? Do you agree with the researchers at U Penn?http://www.forbes.co...
07/12/2013
What Does The Future Of Advertising Look Like? CMOs Convene At Wharton To Explore

Where do you think online advertising will go by 2020?? Do you agree with the researchers at U Penn?

http://www.forbes.com/sites/jenniferrooney/2013/07/10/what-does-the-future-of-advertising-look-like-cmos-convene-at-wharton-to-explore/

2020 is a mere seven years out. Yet given the rate of change happening in the advertising and marketing world, it might as well be light years away. And the industry will likely look radically different from today. Mack Plaza at Wharton School of the University of Pennsylvania (Photo credit: Wikiped...

Our highly qualified Creative Team can generate online ads that will ensure what Forbes claims is "the key to success in...
07/11/2013
The Scientific Secrets Behind Captivating Online Ads

Our highly qualified Creative Team can generate online ads that will ensure what Forbes claims is "the key to success in grabbing and holding the attention of viewers"

http://www.forbes.com/sites/hbsworkingknowledge/2013/01/14/the-scientific-secrets-behind-capitvating-online-ads/

VideoThe mere fact that an online video advertisement reaches a viewer's computer screen does not guarantee that the ad actually reaches the viewer. Experimental research by HBS professor Thales S. Teixeira looks at how advertisers can effectively capture and keep viewers' attention by evoking certa...

07/01/2013

we're very excited to welcome Ben Xue to the Creative team!

07/01/2013

are you a graphic designer? know someone who's a Photoshop pro? Blue and White Publishing Inc. is looking to expand it's Creative team. Contact [email protected] for more information.

06/21/2013

Very excited to be working with Sushi Sushi NYC on online marketing and a custom ordering system!

06/15/2013

A big welcome to Josh Ackerman, Max Finkel, and Ross Haimowitz, our newest Account Executives!

06/15/2013

Blue and White Publishing Inc. is excited to welcome Daniel Parmet, Vice President of Corporate Development, to the team!

06/15/2013

Are you interested in making over $100 a day? Contact [email protected] to find out how.

06/14/2013

a big thank you to Laredo Group for some great tips today!

06/02/2013

Looking for an apartment on the Upper West Side? The Greystone is offering a free $500 AMEX gift card for new Columbia student tenants through 7/1.

http://greystonerentals.com

Looking for test preparation or admissions counseling?  Stratus Prep's got the best.
05/30/2013
Find a Law School That Fits Your Learning Style

Looking for test preparation or admissions counseling? Stratus Prep's got the best.

Consider class size and research potential mentors when deciding to which law schools you’ll apply.

05/26/2013

Blue and White Publishing Inc. is proud to announce its acquired equity of Guap Network!

Address

425 Riverside Dr Apt 3C
New York, NY
10025

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 17:00
Sunday 09:00 - 17:00

Telephone

(215) 431-3339

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