Gloria Chou PR LLC

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Number 1 Small Business PR Coach, AI Visibility Strategist, Top 1% Podcast Host & Dog Mom—making PR and AI accessible for BIPOC, WOC, founders and product businesses

08/28/2026

nobody talks about how hard it is to work in the last two weeks of summer. 🤯

i know what’s coming.

september and october are my heaviest months, and the responsible version of me would be getting ahead of it right now.

instead i’m going out for a coffee i don’t need and deciding i’m done for the day at 2pm. 🤭

i’ve decided the rest counts as prep. we’ll see if that holds up in october. 😅

anyone else done for the day already?

if you sell a digital product, you’ve been skipping gift guide season for no reason. 🤯i asked Joni directly. she’s a fre...
08/27/2026

if you sell a digital product, you’ve been skipping gift guide season for no reason. 🤯

i asked Joni directly. she’s a freelance journalist whose work has run in National Geographic, TIME, and Forbes, and she’s written plenty of these lists.

printables, digital downloads, print on demand, personalized files. all of it is fair game.

but the part worth writing down is why.

every editor putting a gift list together is thinking about what will actually arrive in time, and that shipping window quietly kills a lot of physical product pitches.

yours has no shipping window at all, which means the thing you thought disqualified you is the thing that makes you easier to say yes to.

so put it in the pitch.

instant delivery, no shipping deadline, still personal. that isn’t a workaround for not having a physical product, that’s the angle.

and the timing matters more than people realize.

these lists are being assigned right now, in august. by the time you’re thinking about holiday shopping, the categories are already filled.

comment AI and i’ll send you my free PR + AI training. it covers which publications are taking pitches right now, how to write yours, and why this is what decides whether AI recommends your product later. ⬇️

08/26/2026

if you’re waiting until october to pitch holiday gift guides, you already missed half of them.

the print ones closed in july. Oprah, Wirecutter, all finalized while everyone was still deciding what to make.

but the digital gift guides are a different story, and there are far more of them.

Refinery, Marie Claire, Vogue, Forbes, and dozens more run them across every product category, and the journalists are choosing their categories right now.

the earlier you’re in front of them, the more lists you end up on.

that matters more than it used to, because when someone asks ChatGPT what to get their mom, it pulls from those lists.

if your product isn’t on any of them, you don’t exist in that answer.

one of my members joined wanting a single gift guide.

she got five in her first month, and she’s now making sales from people who found her through AI.

it doesn’t matter if you sell candles or something you’re convinced is too small to count.

comment MASTERCLASS and i’ll send you the link. ⬇️ it covers where to find the guides and how to pitch them before they fill up.

nobody tells you that the small features are the ones that get you the big one.a tv producer emailed her first. they'd s...
08/25/2026

nobody tells you that the small features are the ones that get you the big one.

a tv producer emailed her first.

they'd seen her in msn and yahoo, and that was enough.

18 features in under a year got her there, and most came from small blogs nobody's heard of.

that's also how ChatGPT finds you.

these tools answer buyer questions out of published articles, not ad spend and not follower counts.

editors are assigning fall and holiday right now. comment AI and i'll send you my free AI+PR training on getting featured and showing up in AI search.

08/25/2026

i’d put these next to food and water and i’d argue about it.

you can go months answering people all day, customers, DMs, everyone who needs something, and still not have had a single one of these.

the third one is the one people skip.

someone in the room who would notice if you left, who isn’t there for what you can do for them.

it doesn’t happen while you’re both half working. it happens when there’s nothing useful to talk about.

which one are you missing right now? 1, 2, or 3. ⬇️

5 days. i walked past that box probably forty times and picked up something else every single one of them.i sat on that ...
08/24/2026

5 days. i walked past that box probably forty times and picked up something else every single one of them.

i sat on that text for four hours before i sent it. because i thought it was too small to bring up.

that’s what actually wears you down. not the labor but the hours you spend deciding whether you’re allowed to mention it.

who else has been quietly furious at someone who did nothing wrong? say “me” below… 💗

08/22/2026

if you think it's too late to pitch for gift guides, you're about a month early.

those november carts get filled from lists being built right now.

print is done for the year, that part's true.

but editors are still building and will keep building through the fall, and what they want most is a product they haven't already seen a hundred times.

one member has two features locked in already, Podcastars Magazine and Posh Lifestyle and Beauty Blog, both running late october into november. she pitched this Q2

so the only thing standing between you and one of those lists is a pitch nobody has written yet.

in September a journalist who writes gift guides is joining us LIVE to talk through what she's looking for this season, and she's featured our members before.

if you sell a product and you want to get featured in a gift guide this year, comment PR and i'll send you the details.

you are not begging when you ask people to shop small.you’re inviting them into a system that pays workers, knows their ...
08/21/2026

you are not begging when you ask people to shop small.

you’re inviting them into a system that pays workers, knows their names, and refuses to fund exploitation.

you’re not the ask. you’re the alternative.

if you’re a small biz owner, drop what you sell + your city below 👇 let’s fill this thread with the ones building differently 💗

08/21/2026

5 things worth the money at 40, from someone who still feels guilty spending it on herself. ✨💰

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