Advance Travel & Tourism

Advance Travel & Tourism Advance Travel & Tourism works with travel partners across the U.S. and is part of Advance Local, the largest privately held media company in the country.
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Advance Travel & Tourism is a destination marketing team within Advance Local, one of the leading media and marketing companies in the United States.

We are seeking respondents for our 2020 survey on travel intent. Your feedback is appreciated!
07/08/2020
2020 Travel Survey

We are seeking respondents for our 2020 survey on travel intent. Your feedback is appreciated!

Now is a great time to pick up a new solo hobby - biking, roller blading, mountain climbing etc. are fun ways to get you...
04/23/2020

Now is a great time to pick up a new solo hobby - biking, roller blading, mountain climbing etc. are fun ways to get your daily exercise in 🚵‍♀️

We WILL travel again - what's your destination's plan when that happens? Check out our phase-by-phase guide of what trav...
04/20/2020
We Will Travel Again: What Travel Marketers Should Do Today to be Successful Post-Crisis

We WILL travel again - what's your destination's plan when that happens? Check out our phase-by-phase guide of what travel marketers can do today in order to be successful post-pandemic.

COVID-19 is here and for most of us, we’ve thrown our carefully planned 2020 marketing playbook out the window. What worked three months ago is now either tone-deaf or irrelevant given shelter-in-place orders, closed public spaces and beaches, and locked bars and restaurants. As marketers though, ...

Vitamin D has been proven to fight disease and promote a healthy mood - so don't forget to soak up the ☀️ sun ☀️ for at ...
04/15/2020

Vitamin D has been proven to fight disease and promote a healthy mood - so don't forget to soak up the ☀️ sun ☀️ for at least 10 minutes each day during this time of mostly staying indoors.

04/13/2020
Keep the Travel Dream Alive.

During this difficult time, it’s important to keep the travel dream alive. We dedicate this video to everyone in the industry affected by COVID-19.

Hope everyone is staying safe and healthy! Although many states are under stay-at-home orders, some outdoor social dista...
04/06/2020

Hope everyone is staying safe and healthy! Although many states are under stay-at-home orders, some outdoor social distancing activities are still allowed.

We asked Southeastern DMO’s to share their media marketing budgets and core digital tactics with us - here's what medium...
03/26/2020
Common Marketing Budgets for Medium Sized DMOs

We asked Southeastern DMO’s to share their media marketing budgets and core digital tactics with us - here's what medium-sized DMO's said.

Of the DMOs we surveyed, the average percentage medium-sized DMOs' (with budgets between $151k - $450k) marketing budgets received from the total budget was 23%. Here's what they said about the digital tactics they're using: Download the full whitepaper: What’s Trending in

Our hearts go out to all our industry friends right now - we will bounce back soon 💙💙 #setourism
03/24/2020

Our hearts go out to all our industry friends right now - we will bounce back soon 💙💙 #setourism

Find out how smaller-sized DMOs are allocating their marketing budgets:
03/10/2020
Common Marketing Budgets for Smaller-Sized DMOs

Find out how smaller-sized DMOs are allocating their marketing budgets:

We asked DMO’s to share their media marketing budgets and core digital tactics with us. We had a near even representation of respondents across the range of budgets from smaller DMO’s to larger metro-areas. Here are the results from smaller-sized DMOs: Download the full whitepaper:

84% of millennials say they are likely to plan a trip from seeing someone else’s social media posts. Find out what else ...
02/25/2020
2020 Trends eBook: What's Next for Social in Travel & Tourism

84% of millennials say they are likely to plan a trip from seeing someone else’s social media posts. Find out what else is trending for social media in the travel industry in our new eBook!

In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 travel marketing landscape will be dominated by social. Leaders like Facebook, Twitter, Instagram, Snapchat and YouTube have...

We are so proud of our Sales Manager Jacque for officially becoming a TMP via Southeast Tourism Society 🥳 #setourism
02/20/2020
Jacquelyn Blackwell Completes STS Marketing College, Earns ‘Travel Marketing Professional’ Certification

We are so proud of our Sales Manager Jacque for officially becoming a TMP via Southeast Tourism Society 🥳 #setourism

BIRMINGHAM, Al (February 2020) –Jacquelyn Blackwell, Sales Manager at Advance Travel & Tourism has completed the three-year program of the Southeast Tourism Society Marketing College and earned certification as a Travel Marketing Professional (TMP). Blackwell has 5 years in the tourism industry an...

Join us for our Southeast Tourism Society webinar this Wednesday, December 11 at 10 am CT / 11 am ET: How Data Can Drive...
12/09/2019
Welcome! You are invited to join a meeting: STS Webinar - How Data Can Drive Year over Year Gains in 2020. After registering, you will receive a confirmation email about joining the meeting.

Join us for our Southeast Tourism Society webinar this Wednesday, December 11 at 10 am CT / 11 am ET: How Data Can Drive Year over Year Gains in 2020.

Data is the key to building more effective campaigns, motivating your audience to action and achieving higher marketing ROI. Join us to learn how you can leverage your own data get insights you never thought knowable and connect to travelers in a way that drives deeper engagement and more predictabl...

We asked Southeast Tourism Society President Monica Smith about all things travel & tourism. #SEtourism
12/05/2019
Q&A with STS President Monica Smith

We asked Southeast Tourism Society President Monica Smith about all things travel & tourism. #SEtourism

We asked STS President Monica Smith about all things travel and tourism. Q: Competition in the tourism industry continues to increase. There are many choices for travelers to choose from when planning their vacations. How is STS helping DMO’s adapt to change? I’ve found that the best ways to ada...

Congrats Gabrielle Barnett 🎉 #SEtourism
12/02/2019
ARHA announces Gabrielle Barnett as co-winner of 2019 Tourism Promoter of the Year

Congrats Gabrielle Barnett 🎉 #SEtourism

Gulf Shores, AL (November 29, 2019)…The Alabama Restaurant & Hospitality Association (ARHA) recently announced the winners of their 2019 Stars of the Industry Awards that honor the restaurant, lodging and tourism industry. Gabrielle Barnett, the marketing and communications manager for LuLu’s in...

Welcome to the Southeast Tourism Society family Missouri Division of Tourism and Destination DC 🥳 #SEtourism
11/15/2019
STS To Add Missouri, District of Columbia, to Regional Tourism Organization

Welcome to the Southeast Tourism Society family Missouri Division of Tourism and Destination DC 🥳 #SEtourism

ATLANTA, Georgia – Southeast Tourism Society’s (STS) board of directors has voted to expand its current 12-state footprint by adding Missouri and the District of Columbia. The Missouri Division of Tourism and Destination DC are the entities that will lead STS activity in the new locations. STS, ...

Congrats Sweet Home Alabama! #SEtourism
11/06/2019

Congrats Sweet Home Alabama! #SEtourism

Alabama Tourism Department wins major international award

LONDON - The Alabama Tourism Department has won an International Travel and Tourism Award – the first U.S. state tourism department to ever win that honor.

Alabama Tourism won the Best Regional Destination Award for its marketing campaign for the U.S. Civil Rights Trail, which covers 14 states. The award was presented Tuesday in London at the World Travel Market, one of the tourism industry’s largest and most prestigious trade shows.

“This is an amazing honor,” said Alabama tourism director Lee Sentell, who accepted the award.

Although the state tourism department was competing against finalists from all over the world, including Barcelona, Pradesh in India, the Canary Islands and Brabant in the Netherlands, Sentell said he was always confident that Alabama had a good chance to win.

“Then when we got to the event and were seated at table No. 10: knowing there would only be 16 winners announced, we felt it was a very good omen,” he said.

Birmingham ad agency Luckie and Company created the U.S. Civil Rights Trail campaign, which links museums, churches and other African American landmarks. Sentell told CNBC that Luckie captured video interviews with civil rights foot soldiers from the 1960s and photos of landmarks that tourists can visit that made the campaign an international award winner.

Alabama led the organization of the heritage trail two years ago in partnership with TravelSouth USA based in Atlanta and the National Park Service. The trail is a result of research to nominate civil rights landmarks as World Heritage Sites.

Sentell said that Alabama just making the final list of nominees was an honor since no state tourism agency had ever been a finalist in any of the International Travel and Tourism Awards 16 categories. But he said winning it was not only an honor but would be a huge help in promoting the U.S. Civil Rights Trail to international travelers. Almost a fourth of the civil rights landmark sites on the trail are in Alabama.

This is the second major award Alabama’s tourism department has won in the past two months. Six weeks ago the Alabama agency won its sixth Mercury Marketing Award in 12 years from the U.S. Travel Association. It was also for the civil rights trail. Awards in years past were for specialty campaigns for the arts, barbecue, music, outdoors and small towns.

(Attached photo, Alabama Tourism Director Lee Sentell and Travel South USA President & CEO Liz Bittner - credit Alabama Tourism Department)

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Whether it’s brand awareness or converting leads to actual revenue, video marketing can help achieve your destination's ...
10/09/2019
Types of Video Marketing

Whether it’s brand awareness or converting leads to actual revenue, video marketing can help achieve your destination's goals in several different ways. Here are several forms of video you can play with.

Whether it's brand awareness or converting leads to actual revenue, video marketing can help achieve your destination's goals in several different ways. There's no single video solution for everyone. Here are some examples to consider: 1. Explainer Videos These videos far out-pull blog posts or trad...

Trying to get started in video marketing? Download our ebook for insights on the latest trends and strategies to take yo...
09/24/2019
Video Marketing Playbook

Trying to get started in video marketing? Download our ebook for insights on the latest trends and strategies to take your marketing game to the next level.

Investing marketing dollars in video is nothing new. Digital video ad spending increased dramatically from 2017 to 2018, and those numbers are only expected to continue to increase through 2021. Add to that an increase in video content being consumed - with 36% of users consuming video content daily...

Are you utilizing your traveler data?
09/23/2019
How to Make Your Traveler Data Work for You

Are you utilizing your traveler data?

Every destination collects some data about their travelers. Some have very sophisticated databases with names, addresses and purchase histories, but for most destinations, there’s not much more than an email list for travelers and prospects. Regardless of their sophistication, your destination can...

08/29/2019
Advance Travel & Tourism Makes a Difference

We are proud to to serve more than 40 destination marketing organizations across the Southeast in addition to attractions and vacation rental management clients. Watch this video to find out how we are making an impact on the travel & tourism industry.

Find out how we helped increase traveler consideration for Visit Sandy Springs.
08/26/2019
Visit Sandy Springs, GA | Advance Travel & Tourism

Find out how we helped increase traveler consideration for Visit Sandy Springs.

Client: Visit Sandy Springs, GA Product/Strategy Highlight: Utilize ‘Well Played’ videos with a strategic digital only distribution strategy focusing in on ONLY Tier 2 geographies who have previously never been targeted by Visit Sandy Springs. The target market was identified by reviewing Google...

Last year Mississippi became the first Southern to legalize state-regulated sports betting with one caveat – you have to...
08/12/2019
The Southern Sports Book – One Year Later | Advance Travel & Tourism

Last year Mississippi became the first Southern to legalize state-regulated sports betting with one caveat – you have to be in a casino to bet. Let's find out what happened and what's next.

The Southern Sports Book – One Year Later Mississippi led the way, and one year later we look back to see what happened and what’s next for the market. Officially Sport book went live August 1st 2018, and Mississippi became the first Southern to legalize state-regulated sports betting with one c...

It's time to start talking about VR.
07/29/2019
VR Application in Marketing the Travel & Tourism Industry | Advance Travel & Tourism

It's time to start talking about VR.

VR Application in Marketing the Travel & Tourism Industry The ability to teleport from the Egyptian Pyramids, to an underwater scuba adventure in the Red Sea, to an aerial helicopter adventure over the Manhattan skyline may seem like the plot of a science fiction film, however this is exactly what t...

We polled DMO marketers across the southeastern United States to get their take on how the 2019 marketing season is shap...
07/15/2019
WHAT’S TRENDING IN DMO MARKETING: DATA & INSIGHTS | Advance Travel & Tourism

We polled DMO marketers across the southeastern United States to get their take on how the 2019 marketing season is shaping up.

Download the whitepaper for exclusive insights on what people are spending, and where they're planning to spend it.

We polled DMO marketers across the southeastern United States to get their take on how the 2019 marketing season is shaping up. Thanks to those of you who took the time to share your insights, including your 2019 budgets, core digital tactics and the new ones you are going to try out. This whitepape...

Advance Travel & Tourism
06/12/2019

Advance Travel & Tourism

Here's why traditional marketing and social media go hand-in-hand.
06/06/2019
5 Reasons Traditional Marketing and Social Media Need Each Other | Advance Travel & Tourism

Here's why traditional marketing and social media go hand-in-hand.

5 Reasons Traditional Marketing and Social Media Need Each Other Considering that more than 80% of Americans now use some form of social media (up from 24% in 2008), it’s no wonder that businesses are focusing more and more of their marketing efforts on social channels. But embracing social media ...

Help us welcome our newest member of the team Adam Zappia! Adam has 7 years of tourism marketing experience under his be...
05/29/2019

Help us welcome our newest member of the team Adam Zappia! Adam has 7 years of tourism marketing experience under his belt and knows that travel is what connects the world and helps us grow. Before his career in tourism, Adam served in the U.S. Air Force where he was lucky enough to live in multiple countries and travel the world. We are happy to have you Adam! 😄

Find out how we helped Alpine Helen · White County Convention & Visitors Bureau reach their annual revenue numbers by mi...
05/16/2019
Alpine Helen CVB | Advance Travel & Tourism

Find out how we helped Alpine Helen · White County Convention & Visitors Bureau reach their annual revenue numbers by mid-2018.

Over the past year and a half, Advance Travel & Tourism has built a strong relationship with Alpine Helen CVB and its board members through a strategic marketing partnership. Key Campaign Objectives Generate increased awareness and position Alpine Helen, Georgia as a potential travel destination Inc...

Our Sales Manager Jacquelyn Blackwell weighs in on why she loves working in tourism. #TravelMatters #nttw19
05/10/2019

Our Sales Manager Jacquelyn Blackwell weighs in on why she loves working in tourism. #TravelMatters #nttw19

Live music events such as music festivals continue to have a tremendous impact on the tourism industry. Who else would l...
05/09/2019
LIVE MUSIC’S GROWING INFLUENCE ON THE TOURISM INDUSTRY | Advance Travel & Tourism

Live music events such as music festivals continue to have a tremendous impact on the tourism industry. Who else would like to see more of the two industries strategically working together? #TravelMatters #nttw19

LIVE MUSIC’S GROWING INFLUENCE ON THE TOURISM INDUSTRY Despite the music industry taking a hit due to the emergence of music streaming services and the steady decline of physical and digital record sales, music festivals have seen significant growth in recent years. Revenues from such festivals ha...

Did you know the travel industry support 15.7 million American jobs & generates $2.5 trillion for our economy? #TravelMa...
05/08/2019

Did you know the travel industry support 15.7 million American jobs & generates $2.5 trillion for our economy? #TravelMatters #nttw19

Southeast Tourism Society
05/07/2019

Southeast Tourism Society

We kind of do work in the best industry, huh?

Check out more words of wisdom from outdoor enthusiast Joseph Dabbs, Senior Director at Advance Travel & Tourism in our latest “Dream Jobs” interview. Link is in comments below.

#SETourism #TravelMatters #nttw19

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