In 2009, InFocus Film Works (then InFocus Entertainment) started as a small production company in the heart of New York City whose goal was to express cinema in a unique way. The company was started by producer and film-maker Rafael D. Ortiz in order to brand his vision and style. IFW music videos vary in genre from Reggaeton to Rap, Hip Hop, R&B, rock and pop. We have collaborated with several well-known music industry producers and have filmed videos of well-known artists such as Don Omar, Tego Calderon, Plan B and Fabolous to name a few.
IFW quickly expanded its portfolio to include documentaries, live performances, short films, couture fashion and commercial videos. IFW has filmed at live events such as New York Couture Fashion Week as well as Mercedes Benz Fashion Week.
IFW has traveled to Los Angeles to shoot live footage on the red carpet during Oscar Week. While there we shot interviews of celebrities and live events held in honor of the Oscars.
In 2016, IFW won not one but two awards at Premios Latinos held in Spain for best Reggaeton video and best Salsa video. We continue to work hard and give every client our best.
InFocus Film Works has some great plans ahead and is continuing its expansion with films, music and fashion. So stay tuned because there is so much more to come!
Rafael D. Ortiz