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Stagg Digital

Stagg Digital Stagg Digital consults on all things digital, with particular expertise in branding, competitive positioning, quality content and user engagement.

Nicole Stagg and Stagg Digital advise on digital strategies that leverage smart content and marketing. Consulting services include:

- Defining brands in the digital world to compellingly communicate a differentiated, relevant and lasting value proposition
- Identifying gaps and areas of opportunity for new digital experiences using a combination of quantitative and qualitative methods
- Creating

Nicole Stagg and Stagg Digital advise on digital strategies that leverage smart content and marketing. Consulting services include:

- Defining brands in the digital world to compellingly communicate a differentiated, relevant and lasting value proposition
- Identifying gaps and areas of opportunity for new digital experiences using a combination of quantitative and qualitative methods
- Creating

Operating as usual

I'm often asked if it's ok to share content more than once on social media, and my answer is usually, "It depends, but u...
09/28/2015
How to Easily Double Your Traffic from Social Media

I'm often asked if it's ok to share content more than once on social media, and my answer is usually, "It depends, but usually not." That said, I am well aware that the lifetime of a tweet is 18 minutes so sharing the same content more than once could certainly be a good idea -- if that content is really worth sharing again. As it happens, I recently came across this article from Kissmetrics addressing the issue, and it was interesting. It said, "Awhile back, I shared the strategy my own startup uses to promote blog content on social media. Guess how many complaints we’ve received from the practice? Zero." Read the article: https://blog.kissmetrics.com/double-your-social-media-traffic/

One great way to do this is to share your content on social media more than once.

"If you’re a brand, you should be dedicating efforts to figuring out how to get your message in front of consumers witho...
08/31/2015
When Brands Try Too Hard On Social Media

"If you’re a brand, you should be dedicating efforts to figuring out how to get your message in front of consumers without running 'ad units'. This could be in the form of 'content', 'utility', or anything else that provides some sort of value." http://www.forbes.com/sites/blakemorgan/2015/08/31/when-brands-try-too-hard-on-social-media/

Lately I've had this feeling about social media marketing. The feeling is that most people hate being marketed to on social media. From what the research tells us, this statement is true. According to Forrester brands are taking advantage of social more than ever--80% of the top 50 global brands act…

Can you guess what people share most on social media? (Hint: Not videos!) http://www.socialmediatoday.com/social-network...
05/11/2015
What People Like to Share More on Social Media [INFOGRAPHIC]

Can you guess what people share most on social media? (Hint: Not videos!) http://www.socialmediatoday.com/social-networks/2015-05-08/what-people-share-more-social-media-infographic

Everyone is sharing different types of content on social networks with their friends and family. The increase in competition has made internet marketing gurus to rethink on their marketing strategies. They are shifting their focus on content that is more likely to get shared. This infographic has be…

You all know I'm a numbers ju**ie. This is right up my alley: The Latest Fashion, Trending on Google http://buff.ly/1KnL...
04/27/2015
The Latest Fashion, Trending on Google

You all know I'm a numbers ju**ie. This is right up my alley: The Latest Fashion, Trending on Google http://buff.ly/1KnLpEp

The search giant is scanning its wealth of user-generated data for signs of fashion trends as it works to enhance its sales of online advertisements.

This is a must-read about crafting social media messages for your audience, not just your product. "If I were a large br...
03/12/2015
The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts [Podcast]

This is a must-read about crafting social media messages for your audience, not just your product. "If I were a large brand, I would...be thinking, 'So, what do my followers want to learn?' which is a different question than, 'what do I want to tell my followers?"

Read more: http://www.marketingprofs.com/podcasts/2015/27225/guy-kawasaki-marketing-smarts#ixzz3UBSUAvxQ

Social Media: Marketing Podcast - Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup.

03/05/2015

“Social media is still media, and the key to winning at media marketing has always been to create good content. What that looks like will vary slightly from one network to the next, but content has a short shelf life on every social channel. That means that good social media content is direct, memorable, entertaining, and valuable.” (Marketo)

Some really great tips for making the most of Pinterest, including the ideal type of image and getting users to take act...
02/20/2015
A closer look at making great Pins and boards

Some really great tips for making the most of Pinterest, including the ideal type of image and getting users to take action: https://business.pinterest.com/en/blog/closer-look-making-great-pins-and-boards?utm_campaign=partner_20150219_newsletter&utm_medium=2023&utm_source=31&e_t_s=cta

With so much content out there, separating your Pins from the pack might feel a bit daunting—but fear not. Through three studies, we looked at more than 100,000 Pins to see how differences in things like text and background affect clicks and repins. Take a look at our video to learn more about creat…

Not that we didn't know this but here's definitive proof: Magazine audience moves away from full magazine editions to vi...
02/16/2015
Magazine Audience Wants Quick Content Access - eMarketer

Not that we didn't know this but here's definitive proof: Magazine audience moves away from full magazine editions to video and mobile web. http://www.emarketer.com/Article/Magazine-Audience-Wants-Quick-Content-Access/1012050/1#sthash.kUONw0dt.dpuf

The US magazine audience grew nearly 10% last year, according to recent research. Magazine fans are shifting their attention away from traditional print and digital editions to video and mobile web options, signaling a growing desire for quick access to magazine snippets that doesn't require flippin…

Address

New York, NY
10025

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

(917) 697-5252

Products

Nicole Stagg is available to consult on an array of digital needs with a particular emphasis on content, branding and marketing strategies. Her consulting services include:

- Defining brands in the digital world to compellingly communicate a differentiated, relevant and lasting value proposition
- Identifying gaps and areas of opportunity for new digital experiences using a combination of quantitative and qualitative methods
- Envisioning and leading new digital products that are first-to-market, especially ones geared towards women
- Product definition for new digital launches
- Engaging and scalable content strategies with detailed content plans
- Content audits and evaluation of existing content experiences
- Content marketing and distribution plans
- Social media strategies and daily ex*****on
- Creating personalized/customized user experiences through content
- Helping major brands function like publishers through “brand journalism”
- Commissioning content in all formats – text, photos, videos
- Creative brainstorming and out-of-the-box thinking
- Budget, staffing and workflow recommendations
- Effective content monetization strategies, from advertising revenue to subscription-based programs
- Assessing and augmenting internal workflows and capabilities
- Teaching and training all levels, from those new to the industry to MBA students

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