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Nicole Stagg and Stagg Digital advise on digital strategies that leverage smart content and marketing. Consulting services include: - Defining brands in the digital world to compellingly communicate a differentiated, relevant and lasting value proposition - Identifying gaps and areas of opportunity for new digital experiences using a combination of quantitative and qualitative methods - Creating high quality user experiences using original and curated content - Analyzing web metrics for optimization of efforts - Advising major brands on how to function like publishers through “brand journalism” - Planning and executing social media and digital marketing campaigns - Much more! Read more at http://www.staggdigital.com. It is led by Nicole Stagg, a pioneer in the digital space with almost 20 years experience launching and optimizing high traffic destinations. Category expertise in health, wellness, diet, beauty, food, nutrition, home, pets, family, entertainment and shopping/coupons. Clients include start-ups, media companies, advertising agencies, CPG's, pharmas and non-profits. Stagg Digital is a certified Minority- And Women-Owned Business Enterprise (MWBE) in the state of New York.
Mission: Smart content. Smarter business.
Operating as usual
This is the holy grail of content -- getting into the top 30 of most shared content for the year! http://buzzsumo.com/blog/go-viral-lessons-shared-content-2016/
How was your 2016? Yes, it was a little crazy. The volume of social sharing reflected that. The act of social sharing became mainstream news itself in 2016. There were many stories about echo chambers, the sharing of false news … Continued
After a year long process (despite having been in business almost 7 years), I am excited to announce that Stagg Digital is now certified as a New York State Minority- and Women-Owned Business Enterprise ("MWBE")!http://media.wix.com/ugd/156fcb_3c3401c977bb456485b654848c9884eb.pdf
Excited for my first piece to be published on MIN Online! Check it out: http://www.minonline.com/5-ways-to-boost-share-ability-on-facebook-pages/
A veteran content strategist shares how to create posts that rise to the top of the feed.
Interesting use for selfies: "The selfies are a good way for companies to obtain information that people can’t or don’t articulate in focus groups or other traditional research methods... For example, they could lead to an understanding of which rituals go along with certain types of consumption." http://goo.gl/7R9Ecv
Companies are paying to have people to take selfies with their products to learn about consumer behavior, and marketers say the insights are eye-opening.
Wow! Big move from Prevention Magazine: http://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-1459714328
Prevention magazine, once Rodale’s flagship title, will no longer accept print advertising starting with its July issue. Following a steep drop in ads across the company’s portfolio, publishing heiress Maria Rodale decided to raise newsstand and subscription prices at Prevention and slash costs by e…
Another (good!) change in Facebook's algorithm geared towards displaying Page content that's more relevant to the audience.
Facebook's new algorithm change reminds us of the book, "Who Moved My Cheese?" by Spencer Johnson, M.D. Although, perhaps in this case, it's who moved my Facebook posts! Facebook determines...
Many still make fun of Google+ but I've had some great success on it for some of my clients, especially the Communities. http://marketingland.com/study-google-will-overtake-facebooks-social-sharing-by-2016-49111
Google+ is turning 2 years old this month and has seen both solid growth and criticism during these first years. However, all that talk of Google+ ghost to
Not surprising as I've often wondered why Facebook doesn't do more with search. But beware: "What this means is that posts that were relatively private because they weren't easily findable are now truly public." http://www.huffingtonpost.com/entry/facebook-universal-search-update_562917cde4b0443bb5630e3b
Every public post is now searchable.
Interesting new feature from Twitter called Moments. Definitely helps organize the chaos and I agree with their angle that Twitter is for very recent news: http://www.nytimes.com/2015/10/08/technology/twitters-moments-will-try-to-tame-the-chaos.html?smid=nytcore-ipad-share&smprod=nytcore-ipad&_r=0
Jack Dorsey’s tenure as chief executive may ride on how well he makes the case that Twitter is useful for everyday people.
A new content destination spawned from Reddit. I actually think it's a great idea -- but for me, not a huge surprise that advertisers want to be in a "safer" content environment: https://contently.com/strategist/2015/10/06/reddit-takes-on-gawker-buzzfeed-with-upvoted/?goal=0_bc3967cef4-3ea3eca970-315510505
The front page of the Internet is getting its own front page.
My thoughts on the whole social tv phenom: https://thepowerofcontent.wordpress.com/2015/10/04/social-tv-where-do-i-fit-in/
Today's NYTimes article, Social Media Takes Television Back in Time was an excellent overview of the power of social television and how it's bringing people together to watch live television again....
I'm often asked if it's ok to share content more than once on social media, and my answer is usually, "It depends, but usually not." That said, I am well aware that the lifetime of a tweet is 18 minutes so sharing the same content more than once could certainly be a good idea -- if that content is really worth sharing again. As it happens, I recently came across this article from Kissmetrics addressing the issue, and it was interesting. It said, "Awhile back, I shared the strategy my own startup uses to promote blog content on social media. Guess how many complaints we’ve received from the practice? Zero." Read the article: https://blog.kissmetrics.com/double-your-social-media-traffic/
One great way to do this is to share your content on social media more than once.
"Sometimes the folks that ideally should provide content aren’t the ones that can and do." Good article: http://www.business2community.com/content-marketing/8-tips-for-more-effective-content-marketing-planning-01318081
As with everything else in marketing, planning plays a crucial role in the success of your content marketing efforts. Once you’ve put a solid content marketing strategy in place, the execution of t…
"If you’re a brand, you should be dedicating efforts to figuring out how to get your message in front of consumers without running 'ad units'. This could be in the form of 'content', 'utility', or anything else that provides some sort of value." http://www.forbes.com/sites/blakemorgan/2015/08/31/when-brands-try-too-hard-on-social-media/
Lately I've had this feeling about social media marketing. The feeling is that most people hate being marketed to on social media. From what the research tells us, this statement is true. According to Forrester brands are taking advantage of social more than ever--80% of the top 50 global brands act…
Mary Meeker's stunning 2015 presentation on the state of the web: http://www.businessinsider.com/mary-meekers-2015-internet-presentation-2015-5#ixzz3jelszdjr
Mary Meeker’s most recent report is full of statistics on the state of the internet. You have to read it.
Great research on audio podcasts from Share of Ear: http://www.edisonresearch.com/podcasting-bigger-think/
In Edison’s recent edition of our Share of Ear℠ study, we released a graph showing that nearly 2% of the total time spent listening to audio was devoted to podcast listening. There were some who may have seen that figure and thought it small. It is not small. Certainly, as a “share” of audio, you …
Awesome interview with the CEO of one of my favorite sites, Soul Pancake. Especially loved her take on the future of the internet: http://socialmediaweek.org/blog/2015/07/notes-from-best-conversation/
We all know what “cold-calling” is, and for various reasons, I’m assuming it has a negative connotation to you. Why is that? Honestly, I don’t know, howeve
Tweets *without* hashtags get 23% more clicks! So interesting. http://recode.net/2015/06/09/hey-twitter-advertisers-want-more-clicks-lose-the-hashtag/
Twitter is teaching advertisers how to tweet.
TEDMED 2015 is looking for an artist -- great opportunity for someone with a passion for health to get some exposure... and a free trip to Palm Springs!
SO proud to be a partner of Enlyt.org and to have created the course content for this Digital Marketing certificate at Kabarak University in Kenya!!
You can do this course at the comfort of your Desk!!
My take on Facebook's new Instant Articles: https://thepowerofcontent.wordpress.com/2015/05/15/facebooks-instant-articles-dissected/
This week Facebook announced Instant Articles,"a new way for publishers to create fast, interactive articles on Facebook."
Can you guess what people share most on social media? (Hint: Not videos!) http://www.socialmediatoday.com/social-networks/2015-05-08/what-people-share-more-social-media-infographic
Everyone is sharing different types of content on social networks with their friends and family. The increase in competition has made internet marketing gurus to rethink on their marketing strategies. They are shifting their focus on content that is more likely to get shared. This infographic has be…
You all know I'm a numbers junkie. This is right up my alley: The Latest Fashion, Trending on Google http://buff.ly/1KnLpEp
The search giant is scanning its wealth of user-generated data for signs of fashion trends as it works to enhance its sales of online advertisements.
I'm loving that digital up-fronts are a thing now. http://adage.com/article/digital/agency-execs-explain-expect-year-s-newfronts/298002/
Agency executives from UM, Starcom, Mindshare and DigitasLBi lay out their expectations for this year's Digital Content NewFronts.
This is a must-read about crafting social media messages for your audience, not just your product. "If I were a large brand, I would...be thinking, 'So, what do my followers want to learn?' which is a different question than, 'what do I want to tell my followers?"
Read more: http://www.marketingprofs.com/podcasts/2015/27225/guy-kawasaki-marketing-smarts#ixzz3UBSUAvxQ
Social Media: Marketing Podcast - Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup.
“Social media is still media, and the key to winning at media marketing has always been to create good content. What that looks like will vary slightly from one network to the next, but content has a short shelf life on every social channel. That means that good social media content is direct, memorable, entertaining, and valuable.” (Marketo)
Some really great tips for making the most of Pinterest, including the ideal type of image and getting users to take action: https://business.pinterest.com/en/blog/closer-look-making-great-pins-and-boards?utm_campaign=partner_20150219_newsletter&utm_medium=2023&utm_source=31&e_t_s=cta
With so much content out there, separating your Pins from the pack might feel a bit daunting—but fear not. Through three studies, we looked at more than 100,000 Pins to see how differences in things like text and background affect clicks and repins. Take a look at our video to learn more about creat…
Planning on writing snarky Oscar tweets? Dove and Twitter want you to think again
Not that we didn't know this but here's definitive proof: Magazine audience moves away from full magazine editions to video and mobile web. http://www.emarketer.com/Article/Magazine-Audience-Wants-Quick-Content-Access/1012050/1#sthash.kUONw0dt.dpuf
The US magazine audience grew nearly 10% last year, according to recent research. Magazine fans are shifting their attention away from traditional print and digital editions to video and mobile web options, signaling a growing desire for quick access to magazine snippets that doesn't require flippin…
Excellent article on what it takes to have social media success: http://goo.gl/zaYttT
Coco Rocha rules Twitter and Instagram just as much as she rules the runway. Here's what you can learn from her social media savvy.
Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression that our industry is all about technology.
My thoughts on the most overlooked measure of success for social media: http://goo.gl/vcCSuW
I've noticed a common story with my clients when it comes to social media: They spend way too much time/resources/money maintaining a presence, but with too few results. That's where they want me t...
What's the most common mistake people make when using Twitter? http://buff.ly/1Dhozua
When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and...
To Like or Not to Like? That is the Question. http://tinyurl.com/o3h7hqk
I am feeling very conflicted about "liking" pages that are recommended to me by my friends. Since that person is my friend, naturally I want to support what they're supporting, especially ...
3 Common Challenges with Marketing Healthcare in the Digital World: http://thepowerofcontent.wordpress.com/2014/06/25/3-common-challenges-with-marketing-healthcare-in-the-digital-world/
As many of you know, I've done quite a bit of work in the healthcare space, both for consumers (I ran iVillage Health, Prevention.com and many others) and professional groups and individuals (inclu...
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