09/28/2015
I'm often asked if it's ok to share content more than once on social media, and my answer is usually, "It depends, but usually not." That said, I am well aware that the lifetime of a tweet is 18 minutes so sharing the same content more than once could certainly be a good idea -- if that content is really worth sharing again. As it happens, I recently came across this article from Kissmetrics addressing the issue, and it was interesting. It said, "Awhile back, I shared the strategy my own startup uses to promote blog content on social media. Guess how many complaints we’ve received from the practice? Zero." Read the article: https://blog.kissmetrics.com/double-your-social-media-traffic/
One great way to do this is to share your content on social media more than once.