Stagg Digital

Stagg Digital Stagg Digital consults on all things digital, with particular expertise in branding, competitive positioning, quality content and user engagement.
(1)

Nicole Stagg and Stagg Digital advise on digital strategies that leverage smart content and marketing. Consulting services include: - Defining brands in the digital world to compellingly communicate a differentiated, relevant and lasting value proposition - Identifying gaps and areas of opportunity for new digital experiences using a combination of quantitative and qualitative methods - Creating high quality user experiences using original and curated content - Analyzing web metrics for optimization of efforts - Advising major brands on how to function like publishers through “brand journalism” - Planning and executing social media and digital marketing campaigns - Much more! Read more at http://www.staggdigital.com. It is led by Nicole Stagg, a pioneer in the digital space with almost 20 years experience launching and optimizing high traffic destinations. Category expertise in health, wellness, diet, beauty, food, nutrition, home, pets, family, entertainment and shopping/coupons. Clients include start-ups, media companies, advertising agencies, CPG's, pharmas and non-profits. Stagg Digital is a certified Minority- And Women-Owned Business Enterprise (MWBE) in the state of New York.

Mission: Smart content. Smarter business.

Operating as usual

After a year long process (despite having been in business almost 7 years), I am excited to announce that Stagg Digital ...
10/24/2016

After a year long process (despite having been in business almost 7 years), I am excited to announce that Stagg Digital is now certified as a New York State Minority- and Women-Owned Business Enterprise ("MWBE")!http://media.wix.com/ugd/156fcb_3c3401c977bb456485b654848c9884eb.pdf

Interesting use for selfies: "The selfies are a good way for companies to obtain information that people can’t or don’t ...
05/09/2016
What Do Consumers Want? Look at Their Selfies

Interesting use for selfies: "The selfies are a good way for companies to obtain information that people can’t or don’t articulate in focus groups or other traditional research methods... For example, they could lead to an understanding of which rituals go along with certain types of consumption." http://goo.gl/7R9Ecv

Companies are paying to have people to take selfies with their products to learn about consumer behavior, and marketers say the insights are eye-opening.

Wow! Big move from Prevention Magazine: http://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-...
04/04/2016
Prevention Magazine Takes Radical Step: No Print Ads

Wow! Big move from Prevention Magazine: http://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-1459714328

Prevention magazine, once Rodale’s flagship title, will no longer accept print advertising starting with its July issue. Following a steep drop in ads across the company’s portfolio, publishing heiress Maria Rodale decided to raise newsstand and subscription prices at Prevention and slash costs by e…

Another (good!) change in Facebook's algorithm geared towards displaying Page content that's more relevant to the audien...
02/13/2016
What Does Facebook's Latest Algorithm Change Mean?

Another (good!) change in Facebook's algorithm geared towards displaying Page content that's more relevant to the audience.

Facebook's new algorithm change reminds us of the book, "Who Moved My Cheese?" by Spencer Johnson, M.D.  Although, perhaps in this case, it's who moved my Facebook posts!  Facebook determines...

I'm often asked if it's ok to share content more than once on social media, and my answer is usually, "It depends, but u...
09/28/2015
How to Easily Double Your Traffic from Social Media

I'm often asked if it's ok to share content more than once on social media, and my answer is usually, "It depends, but usually not." That said, I am well aware that the lifetime of a tweet is 18 minutes so sharing the same content more than once could certainly be a good idea -- if that content is really worth sharing again. As it happens, I recently came across this article from Kissmetrics addressing the issue, and it was interesting. It said, "Awhile back, I shared the strategy my own startup uses to promote blog content on social media. Guess how many complaints we’ve received from the practice? Zero." Read the article: https://blog.kissmetrics.com/double-your-social-media-traffic/

One great way to do this is to share your content on social media more than once.

"If you’re a brand, you should be dedicating efforts to figuring out how to get your message in front of consumers witho...
08/31/2015
When Brands Try Too Hard On Social Media

"If you’re a brand, you should be dedicating efforts to figuring out how to get your message in front of consumers without running 'ad units'. This could be in the form of 'content', 'utility', or anything else that provides some sort of value." http://www.forbes.com/sites/blakemorgan/2015/08/31/when-brands-try-too-hard-on-social-media/

Lately I've had this feeling about social media marketing. The feeling is that most people hate being marketed to on social media. From what the research tells us, this statement is true. According to Forrester brands are taking advantage of social more than ever--80% of the top 50 global brands act…

TEDMED 2015 is looking for an artist -- great opportunity for someone with a passion for health to get some exposure... ...
05/22/2015

TEDMED 2015 is looking for an artist -- great opportunity for someone with a passion for health to get some exposure... and a free trip to Palm Springs!

SO proud to be a partner of Enlyt.org and to have created the course content for this Digital Marketing certificate at K...
05/15/2015

SO proud to be a partner of Enlyt.org and to have created the course content for this Digital Marketing certificate at Kabarak University in Kenya!!

You can do this course at the comfort of your Desk!!

Can you guess what people share most on social media? (Hint: Not videos!) http://www.socialmediatoday.com/social-network...
05/11/2015
What People Like to Share More on Social Media [INFOGRAPHIC]

Can you guess what people share most on social media? (Hint: Not videos!) http://www.socialmediatoday.com/social-networks/2015-05-08/what-people-share-more-social-media-infographic

Everyone is sharing different types of content on social networks with their friends and family. The increase in competition has made internet marketing gurus to rethink on their marketing strategies. They are shifting their focus on content that is more likely to get shared. This infographic has be…

You all know I'm a numbers junkie. This is right up my alley: The Latest Fashion, Trending on Google http://buff.ly/1KnL...
04/27/2015
The Latest Fashion, Trending on Google

You all know I'm a numbers junkie. This is right up my alley: The Latest Fashion, Trending on Google http://buff.ly/1KnLpEp

The search giant is scanning its wealth of user-generated data for signs of fashion trends as it works to enhance its sales of online advertisements.

This is a must-read about crafting social media messages for your audience, not just your product. "If I were a large br...
03/12/2015
The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts [Podcast]

This is a must-read about crafting social media messages for your audience, not just your product. "If I were a large brand, I would...be thinking, 'So, what do my followers want to learn?' which is a different question than, 'what do I want to tell my followers?"

Read more: http://www.marketingprofs.com/podcasts/2015/27225/guy-kawasaki-marketing-smarts#ixzz3UBSUAvxQ

Social Media: Marketing Podcast - Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup.

03/05/2015

“Social media is still media, and the key to winning at media marketing has always been to create good content. What that looks like will vary slightly from one network to the next, but content has a short shelf life on every social channel. That means that good social media content is direct, memorable, entertaining, and valuable.” (Marketo)

Some really great tips for making the most of Pinterest, including the ideal type of image and getting users to take act...
02/20/2015
A closer look at making great Pins and boards

Some really great tips for making the most of Pinterest, including the ideal type of image and getting users to take action: https://business.pinterest.com/en/blog/closer-look-making-great-pins-and-boards?utm_campaign=partner_20150219_newsletter&utm_medium=2023&utm_source=31&e_t_s=cta

With so much content out there, separating your Pins from the pack might feel a bit daunting—but fear not. Through three studies, we looked at more than 100,000 Pins to see how differences in things like text and background affect clicks and repins. Take a look at our video to learn more about creat…

Not that we didn't know this but here's definitive proof: Magazine audience moves away from full magazine editions to vi...
02/16/2015
Magazine Audience Wants Quick Content Access - eMarketer

Not that we didn't know this but here's definitive proof: Magazine audience moves away from full magazine editions to video and mobile web. http://www.emarketer.com/Article/Magazine-Audience-Wants-Quick-Content-Access/1012050/1#sthash.kUONw0dt.dpuf

The US magazine audience grew nearly 10% last year, according to recent research. Magazine fans are shifting their attention away from traditional print and digital editions to video and mobile web options, signaling a growing desire for quick access to magazine snippets that doesn't require flippin…

Address

253 W 93rd St
New York, NY
10025

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 17:00
Sunday 09:00 - 17:00

Telephone

(917) 697-5252

Alerts

Be the first to know and let us send you an email when Stagg Digital posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Stagg Digital:

Nearby media companies