Stagg Digital

10/04/2015

Social TV: Where Do I Fit In?

My thoughts on the whole social tv phenom: https://thepowerofcontent.wordpress.com/2015/10/04/social-tv-where-do-i-fit-in/

Today's NYTimes article, Social Media Takes Television Back in Time was an excellent overview of the power of social television and how it's bringing people together to watch live television again....

09/28/2015

How to Easily Double Your Traffic from Social Media

I'm often asked if it's ok to share content more than once on social media, and my answer is usually, "It depends, but usually not." That said, I am well aware that the lifetime of a tweet is 18 minutes so sharing the same content more than once could certainly be a good idea -- if that content is really worth sharing again. As it happens, I recently came across this article from Kissmetrics addressing the issue, and it was interesting. It said, "Awhile back, I shared the strategy my own startup uses to promote blog content on social media. Guess how many complaints we’ve received from the practice? Zero." Read the article: https://blog.kissmetrics.com/double-your-social-media-traffic/

One great way to do this is to share your content on social media more than once.

09/19/2015

8 Tips for More Effective Content Marketing Planning

"Sometimes the folks that ideally should provide content aren’t the ones that can and do." Good article: http://www.business2community.com/content-marketing/8-tips-for-more-effective-content-marketing-planning-01318081

As with everything else in marketing, planning plays a crucial role in the success of your content marketing efforts. Once you’ve put a solid content marketing strategy in place, the ex*****on of t…

08/31/2015

When Brands Try Too Hard On Social Media

"If you’re a brand, you should be dedicating efforts to figuring out how to get your message in front of consumers without running 'ad units'. This could be in the form of 'content', 'utility', or anything else that provides some sort of value." http://www.forbes.com/sites/blakemorgan/2015/08/31/when-brands-try-too-hard-on-social-media/

Lately I've had this feeling about social media marketing. The feeling is that most people hate being marketed to on social media. From what the research tells us, this statement is true. According to Forrester brands are taking advantage of social more than ever--80% of the top 50 global brands act…

08/23/2015

Mary Meeker's stunning 2015 presentation on the state of the web

Mary Meeker's stunning 2015 presentation on the state of the web: http://www.businessinsider.com/mary-meekers-2015-internet-presentation-2015-5#ixzz3jelszdjr

Mary Meeker’s most recent report is full of statistics on the state of the internet. You have to read it.

08/15/2015

Why Podcasting Is Bigger Than You Think - Edison Research

Great research on audio podcasts from Share of Ear: http://www.edisonresearch.com/podcasting-bigger-think/

In Edison’s recent edition of our Share of Ear℠ study, we released a graph showing that nearly 2% of the total time spent listening to audio was devoted to podcast listening. There were some who may have seen that figure and thought it small. It is not small. Certainly, as a “share” of audio, you …

07/18/2015

Notes From One of the Best Conversations I've Ever Had - Social Media Week

Awesome interview with the CEO of one of my favorite sites, Soul Pancake. Especially loved her take on the future of the internet: http://socialmediaweek.org/blog/2015/07/notes-from-best-conversation/

We all know what “cold-calling” is, and for various reasons, I’m assuming it has a negative connotation to you. Why is that? Honestly, I don’t know, howeve

06/16/2015

Hey Twitter Advertisers -- Want More Clicks? Lose the Hashtag!

Tweets *without* hashtags get 23% more clicks! So interesting. http://recode.net/2015/06/09/hey-twitter-advertisers-want-more-clicks-lose-the-hashtag/

Twitter is teaching advertisers how to tweet.

05/15/2015

Facebook's Instant Articles Dissected

My take on Facebook's new Instant Articles: https://thepowerofcontent.wordpress.com/2015/05/15/facebooks-instant-articles-dissected/

This week Facebook announced Instant Articles,"a new way for publishers to create fast, interactive articles on Facebook."

05/11/2015

What People Like to Share More on Social Media [INFOGRAPHIC]

Can you guess what people share most on social media? (Hint: Not videos!) http://www.socialmediatoday.com/social-networks/2015-05-08/what-people-share-more-social-media-infographic

Everyone is sharing different types of content on social networks with their friends and family. The increase in competition has made internet marketing gurus to rethink on their marketing strategies. They are shifting their focus on content that is more likely to get shared. This infographic has be…

04/27/2015

The Latest Fashion, Trending on Google

You all know I'm a numbers ju**ie. This is right up my alley: The Latest Fashion, Trending on Google http://buff.ly/1KnLpEp

The search giant is scanning its wealth of user-generated data for signs of fashion trends as it works to enhance its sales of online advertisements.

04/14/2015

Are the NewFronts Big Business? Media Buyers Sound Off

I'm loving that digital up-fronts are a thing now. http://adage.com/article/digital/agency-execs-explain-expect-year-s-newfronts/298002/

Agency executives from UM, Starcom, Mindshare and DigitasLBi lay out their expectations for this year's Digital Content NewFronts.

03/12/2015

The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts [Podcast]

This is a must-read about crafting social media messages for your audience, not just your product. "If I were a large brand, I would...be thinking, 'So, what do my followers want to learn?' which is a different question than, 'what do I want to tell my followers?"

Read more: http://www.marketingprofs.com/podcasts/2015/27225/guy-kawasaki-marketing-smarts#ixzz3UBSUAvxQ

Social Media: Marketing Podcast - Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup.

03/05/2015

“Social media is still media, and the key to winning at media marketing has always been to create good content. What that looks like will vary slightly from one network to the next, but content has a short shelf life on every social channel. That means that good social media content is direct, memorable, entertaining, and valuable.” (Marketo)

02/20/2015

A closer look at making great Pins and boards

Some really great tips for making the most of Pinterest, including the ideal type of image and getting users to take action: https://business.pinterest.com/en/blog/closer-look-making-great-pins-and-boards?utm_campaign=partner_20150219_newsletter&utm_medium=2023&utm_source=31&e_t_s=cta

With so much content out there, separating your Pins from the pack might feel a bit daunting—but fear not. Through three studies, we looked at more than 100,000 Pins to see how differences in things like text and background affect clicks and repins. Take a look at our video to learn more about creat…

02/20/2015

Planning On Writing Snarky Oscar Tweets?

http://thenextweb.com/twitter/2015/02/20/planning-writing-snarky-oscar-tweets-dove-twitter-want-think/

Planning on writing snarky Oscar tweets? Dove and Twitter want you to think again

02/16/2015

Magazine Audience Wants Quick Content Access - eMarketer

Not that we didn't know this but here's definitive proof: Magazine audience moves away from full magazine editions to video and mobile web. http://www.emarketer.com/Article/Magazine-Audience-Wants-Quick-Content-Access/1012050/1#sthash.kUONw0dt.dpuf

The US magazine audience grew nearly 10% last year, according to recent research. Magazine fans are shifting their attention away from traditional print and digital editions to video and mobile web options, signaling a growing desire for quick access to magazine snippets that doesn't require flippin…

02/12/2015

How to Rock Social Media Like a Supermodel

Excellent article on what it takes to have social media success: http://goo.gl/zaYttT

Coco Rocha rules Twitter and Instagram just as much as she rules the runway. Here's what you can learn from her social media savvy.

02/09/2015

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content

http://www.adweek.com/news/technology/publishers-agencies-must-shift-their-focus-big-data-big-content-162836

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression that our industry is all about technology.

02/08/2015

The Most Overlooked Measure of Success for Social Media

My thoughts on the most overlooked measure of success for social media: http://goo.gl/vcCSuW

I've noticed a common story with my clients when it comes to social media: They spend way too much time/resources/money maintaining a presence, but with too few results. That's where they want me t...

01/31/2015

6 Random Social Media Tips to Help You Improve Your Marketing Today - The Buffer Blog

What's the most common mistake people make when using Twitter? http://buff.ly/1Dhozua

When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and...

07/08/2014

To Like or Not to Like? That is the Question.

To Like or Not to Like? That is the Question. http://tinyurl.com/o3h7hqk

I am feeling very conflicted about "liking" pages that are recommended to me by my friends. Since that person is my friend, naturally I want to support what they're supporting, especially ...

06/25/2014

3 Common Challenges with Marketing Healthcare in the Digital World

3 Common Challenges with Marketing Healthcare in the Digital World: http://thepowerofcontent.wordpress.com/2014/06/25/3-common-challenges-with-marketing-healthcare-in-the-digital-world/

As many of you know, I've done quite a bit of work in the healthcare space, both for consumers (I ran iVillage Health, Prevention.com and many others) and professional groups and individuals (inclu...