eMedia Vitals

We help magazine and newspaper publishers get digital.

Cats and dogs living together? The latest sign of the apocalypse?
05/28/2014
The church-state wall is crumbling? Good riddance

Cats and dogs living together? The latest sign of the apocalypse?

The historical divide between editorial (church) and advertising (state) has morphed from publishing’s sacred cow into a red herring – a way to deflect the discussion away from an entrenched culture that can’t let go of outdated, unsustainable ways of doing business.

Is print a growth strategy?
05/16/2014
Why print endures

Is print a growth strategy?

Magazine publishers toil in a world of contradictions. Print titles are closing, and other new titles are launching – some from digital-native publishers. Beyond breathless romanticism for the “tactile feel” of a magazine page, publishers have their reasons for maintaining a print franchise. Some ar…

A small publisher makes a big bet on native advertising
05/14/2014
A small publisher makes a big bet on native advertising

A small publisher makes a big bet on native advertising

The Daily Tea is the newly rechristened publication formerly known as Tea Magazine. The rebranding is just one part of a far-reaching business model overhaul that also involved eliminating the bimonthly print magazine and embracing a combination of native advertising and paid content as a foundation…

Have you ever crowdsourced a software project?
05/08/2014
Can crowdsourcing fast-track your mobile plans?

Have you ever crowdsourced a software project?

The ability to tap into a community of half a million developers and designers, with expertise in everything from app development to responsive web design, could bring welcome relief to time- and resource-constrained IT departments. That’s the premise behind Topcoder.

6 strategies to drive a digital transformation
05/05/2014
6 strategies to drive a digital transformation

6 strategies to drive a digital transformation

The dynamics of the publishing industry continue to change dramatically. For magazine publishers that have been trying to protect their legacy print business while investing cautiously in digital, decisions on when and how to shift more resources toward growth channels are becoming more urgent.

Most pure-plays understand that technology can deliver competitive advantage. So how come legacy magazine publishers are...
04/09/2014
What's more important for publishers: the brand or the platform?

Most pure-plays understand that technology can deliver competitive advantage. So how come legacy magazine publishers are hung up on the diminishing power of their brands?

Magazine publishers that still treat technology as an afterthought – something that’s 'easy to buy' – are missing an opportunity for ground-up innovation that provides a foundation for growth. Technology should never drive strategy, but it should serve as a catalyst for new ways to serve readers and...

3 tactics to drive loyalty - and collect better customer data
04/08/2014
3 tactics to drive loyalty - and collect better customer data

3 tactics to drive loyalty - and collect better customer data

Customer loyalty is a scarce resource for many brands. Building it requires a valuable product or service and a great customer experience – and a whole lot of data to inform both. Here are three digital tactics brands can use to build loyalty while collecting valuable data.

Innovation lessons from an industry pioneer
03/25/2014
Innovation lessons from an industry pioneer

Innovation lessons from an industry pioneer

The passing of IDG founder & chairman Pat McGovern last week represents the end of an era in B2B publishing. But his lessons about innovation and entrepreneurship will endure.

Brand as publisher? Yes. Brands buying publishers? Not so much
03/07/2014
Brand as publisher? Yes. Brands buying publishers? Not so much

Brand as publisher? Yes. Brands buying publishers? Not so much

Should brands start buying media companies to bolster their content marketing efforts? Author and consultant Joe Pulizzi predicts a forthcoming “flood” of such deals. But brands would be much better served by growing their own publishing capabilities. Here's why.

Sometimes this job is thankless. Other times, not so much.
02/19/2014
3 lessons from SI's Swimsuit issue for publishers & marketers

Sometimes this job is thankless. Other times, not so much.

One intrepid journalist took it upon himself to dive headlong into the 2014 Sports Illustrated Swimsuit issue for the sole purpose of divining insights for magazine publishers and brand marketers. After somehow surviving a full day's immersion in the Swimsuit franchise, here's what he found.

3 web tools to boost audience engagement
02/06/2014
3 web tools to boost audience engagement

3 web tools to boost audience engagement

Web publishers have many tools and tactics at their disposal to help increase engagement with their online communities. Here are three under-the-radar tools that give editors more options for promoting editorial content and encouraging audience interaction.

Is digital media at a tipping point?
01/30/2014
Digital transformation: follow the money

Is digital media at a tipping point?

Media companies that have been straddling legacy and digital businesses have some tough decisions to make in the months ahead, as more marketing dollars shift to digital channels. Three trends underscore the increasing pace of the digital transformation - and the rising urgency to invest more resour...

Native ads are everywhere!
01/29/2014
Native ads are everywhere!

Native ads are everywhere!

Well, not really. But more publishers are taking the plunge into native advertising. Here are four recent examples, which are helping to inform best – and worst – practices for future native ad programs.

Keyword-driven publishing is the slipperiest of slopes ...
01/21/2014
What Miley Cyrus and [insert keyword] have in common: They're killing journalism

Keyword-driven publishing is the slipperiest of slopes ...

The latest automated blog topic generator, from HubSpot, pushes content creators further down a slippery slope that favors keyword-driven headlines over quality editorial informed by audience insights. There has to be a better way to feed the content beast.

3 ways publishers can give their digital business a boost
01/15/2014
3 ways publishers can give their digital business a boost

3 ways publishers can give their digital business a boost

Publishers use many methods – some tested, some unproven – to increase traffic, audience engagement and, ultimately, revenue. Not all of them require a massive up-front commitment. Here are three tactical investments that won’t bust your budget.

Love it or hate it, native advertising is here to stay
12/19/2013
Year in review: Native advertising becomes a polarizing force

Love it or hate it, native advertising is here to stay

No media topic generated more discussion - or more controversy - in 2013 than native advertising. Debate took a decidedly good-vs.-evil tone, while publishers and brands faced more pragmatic issues around disclosure, pricing, staffing and scale. More than any other issue, however, the quality of the...

How many magazine apps do you subscribe to?
12/19/2013
Tablet editions: High expectations tempered by a still-forming ecosystem

How many magazine apps do you subscribe to?

The year began with loads of promise for tablet publishing. But in reality, publishers releasing tablet editions of their magazines faced a mixed bag of success. Were expectations too high? Probably. The good news is that we're still in the early stages of the game - as long as publishers keep exper...

Our Year in Review posts are live! Visit emediavitals.com to look back at the biggest trends in the publishing industry ...
12/19/2013
13 for 2013: Our most popular posts

Our Year in Review posts are live! Visit emediavitals.com to look back at the biggest trends in the publishing industry in 2013.

A look back at the publishing industry in 2013 revealed ongoing challenges but also several strands of optimism and opportunity. Our most popular posts touched on several themes that dominated discussions in newsrooms and boardrooms throughout the year. Here are the 13 most highly viewed (and shared...

A handy-dandy guide to setting up a network of contributors
11/01/2013
A publisher's guide to paying outside contributors (or not)

A handy-dandy guide to setting up a network of contributors

Rants about the pay scale (or lack thereof) for freelance journalists are as predictable as the change of seasons in New England. The issue is complex, but not all that complicated to solve. Here’s a simple 3-step guide to help publishers decide who gets paid among your outside contributors and who…

Some of our American Magazine Conference coverage - more to come!
10/24/2013
Native advertising: creative renaissance, or brand killer?

Some of our American Magazine Conference coverage - more to come!

Panelists at the MPA’s American Magazine Media Conference stress that there’s plenty of trial and error ahead for native advertising, but that, ultimately, quality will determine the winners and losers. Without editorial oversight, the risk to media brands could be significant.

Who's going to the American Magazine Media Conference this week? We'll be posting from the event.
10/21/2013
MPA's Berner: Digital content delivery must be top priority

Who's going to the American Magazine Media Conference this week? We'll be posting from the event.

Mary Berner has been vocal in her support of magazine publishing since taking over as president and CEO of MPA a year ago. On the eve of MPA's American Magazine Media Conference, the publishing veteran weighs in on the need for a digital-first approach, the opportunities in tablet publishing, and th...

For some publishers, the digital-first transition is getting a bit less bumpy
10/11/2013
For some publishers, the digital-first transition is getting a bit less bumpy

For some publishers, the digital-first transition is getting a bit less bumpy

The digital publishing industry is kicking off some positive vibes. Online ad revenue is surging. Magazine closures are decreasing. And there are other, less tangible signs that publishers' print-to-digital shift is gathering momentum as cultures and business models evolve.

Cloud computing posts on the New Yorker's website? What in the world of native advertising is going on here?
10/04/2013
Native advertising: do's and don'ts

Cloud computing posts on the New Yorker's website? What in the world of native advertising is going on here?

Native ads are a tempting option to publishers looking to decrease their reliance on banners. If you’re experimenting with or thinking about launching native ads, here are a few recommendations – from an editor’s perspective – that can lead to a higher-quality and more successful program.

Be careful - once you're outside the Circle of Trust, you can't get back.
09/25/2013
When advertisers push the boundaries, publishers must push back

Be careful - once you're outside the Circle of Trust, you can't get back.

The native advertising trend is forcing publishers to revisit a longstanding question: Where is the line between editorial and ads? Advertisers want to wriggle their way as closely into the editorial voice of a publication as they can. The publisher's role is not only to set clear boundaries, but to...

When defining native ads, where does quality fit?
09/06/2013
When defining native ads, where does quality fit?

When defining native ads, where does quality fit?

Media pundits forge on in their quest to define what native advertising is, or frequently, what it is not, as well as where it fits relative to other buzz-phrases such as content marketing. Most are focused on establishing guidelines for the design, format and presentation of native ads. But any def...

A new hiring trend?
09/04/2013
Forbes seeks managing editor - for native ads

A new hiring trend?

Publishers building native ad programs are discovering that they require some type of editorial oversight to ensure that the content meets quality standards. Forbes is seeking a managing editor for its BrandVoice program, with a mix of journalism and client service skills. Is this the model for the…

interesting promotion, PixelMags!
08/27/2013
AnyTime Invades The Big Apple

interesting promotion, PixelMags!

Watch out New York City! AnyTime is taking over, and now's your chance to get a discount on unlimited access to your favorite titles. You may have been strolling down Houston and suddenly noticed t...

How one B2B publisher is building a "mobile-first" business
08/15/2013
Mobile first - but optimized for all channels

How one B2B publisher is building a "mobile-first" business

Sean Griffey, CEO of B2B startup Industry Dive, sees mobile as an extension of the desktop, not a replacement. The key to a successful mobile-first strategy involves a design that plays well across all platforms - including email.

Do you tweet?
08/07/2013
Pew: Nearly 1 in 5 online adults use Twitter

Do you tweet?

Almost three-quarters of online U.S. adults use social networking sites, up from 67% in late 2012, according to the Pew Internet & American Life Project. In addition, 18% of online adults are now Twitter users - more than double the 8% of online adults who used Twitter in November 2010, when Pew fir...

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