M2Moms-The Marketing to Moms Conference

M2Moms-The Marketing to Moms Conference Connect and learn how to maximize your marketing-to-moms ROI and keep your brand top-of-mind when moms buy. M2Moms® on Facebook is where marketers, brand managers and agencies connect and learn how to maximize their marketing-to-Moms ROI and keep their brand top-of-mind when Moms buy.

Members also stay connected via the annual M2Moms® - The Marketing to Moms Conference.

Mission: Mom buys everywhere for everybody: her family, her home, herself! Make sure she’s buying your brand! M2Moms-The Nation's Premier Conference on Marketing to Moms gives you: ~ Priceless moms marketing connections in research, trends, facts, news & media. ~ Real-world case studies, creative strategies and resources & techniques to help you increase your sales and build market share with moms. ~ Thousands of dollars worth of new research, instruction and knowledge to help you improve your marketing-to-moms ROI.

Operating as usual

We will see you tomorrow morning at The Pope Auditorium at Fordham University for the 2019 Marketing to Women and Moms C...
10/15/2019

We will see you tomorrow morning at The Pope Auditorium at Fordham University for the 2019 Marketing to Women and Moms Conference! To see our schedule click the link below. https://www.m2moms.com/schedule/

@1000days and Blythe Thomas are presenting this ground-breaking session. The first 1,000 days of a child’s life – from p...
10/14/2019

@1000days and Blythe Thomas are presenting this ground-breaking session.

The first 1,000 days of a child’s life – from pregnancy to age 2 – offer a unique window of opportunity to build heathier and more prosperous futures. It is a period of tremendous potential and enormous vulnerability. Yet the U.S. has one of the highest maternal mortality rates of any wealthy country in the world. Less than half of U.S. moms receive any paid time off to care for their newborn. More than 25% of infants and toddlers live in poverty.

Many of the issues with which we struggle – from educational achievement gaps, to higher healthcare costs, to deepening disparities – have their roots in how well a child fares during the first years of life.

We know what to do, and it’s not too late. Learn how we can better support moms and babies during the first 1,000 days to create healthier and more prosperous futures – for our children and for us all.

How does a mom find time for self-care when her attention is constantly divided between her work, her children, and othe...
10/13/2019
M2Moms Marketing to Moms Conference

How does a mom find time for self-care when her attention is constantly divided between her work, her children, and other relationships or responsibilities? Luckily for moms, listening to audio is something that can be done in tandem with many of the other tasks in their lives. Among the chaos of being a mom, audio is the respite – and for many, an essential source of comfort and inspiration. And luckily for marketers, they have access to moms through these media at a time where there is an incredible amount of new, exciting content available and more women than ever consuming that content. According to Edison Research’s annual Moms and Media study, 87% of moms listen to online radio (up from 74% in 2016) and 56% of moms listen to podcasts (up from 37% in 2016). Edison Research, a world leader in audio research, conducted one-on-one interviews with moms about the importance of audio in the lives and how it makes life better. New, never-before-seen data from The 2019 Research Mom national survey will also be premiered.

Use code FB25 for 25% off registration at https://www.m2moms.com

M2Moms® is the world’s premier conference on marketing to moms featuring keynotes, general sessions, workshops, receptions and special events

10/09/2019

Dria Barnes will join us from @Healthline, the #1 health information property on the web. Parenthood's mission is to help expecting and new parents navigate their journey in a healthier way so that they can be better for their families.

A 20-year digital media veteran, Dria began her career in the parenting space at Disney and iVillage, and has since led several high-growth and award-winning lifestyle brands, including Food Network Digital, Food.com, CafeMom, and most recently Greatist, where she was Editor-in-Chief

Use code FB25 for 25% off registration at https://www.m2moms.com/registration/

10/07/2019

Based on her best-selling new book, Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership), Bridget Brennan will inspire you with winning strategies and best practices for transforming the customer experience to increase sales, marketshare and emotional engagement. Join the ground-breaking author of Why She Buys as she covers the big trends impacting women’s purchasing decisions and the four key motivators driving their buying decisions. You’ll walk away with practical strategics and real-world examples to help you win the future in a rapidly changing world.

Use discount code FB25 for 25% off registration at the 2019 Marketing to Women and Moms Conference !

https://www.m2moms.com

Here is a quick refresher course on Moms in 2019 courtesy of Edison Research and Laura Ivey!Be sure to register for the ...
10/02/2019
M2Moms Marketing to Moms Conference

Here is a quick refresher course on Moms in 2019 courtesy of Edison Research and Laura Ivey!

Be sure to register for the 2019 Marketing to Moms Conference using discount code FB25 to receive 25% off registration!


“Mom” is defined as a woman with a child under 18 living in the household

The average age of American moms is 39.

Mobile devices allow moms to:
-Be online everywhere
-Regularly interact with brands and retailers
-Engage with other consumers
-Leverage social media passion and usage
-Be constantly accessible
-Make moms’ music mobile as well

Mobile is a must for mom:
-94% of moms own a smartphone
-75% of moms own a tablet
-52% of moms who use internet-only audio services use Pandora
-64% of moms who set an alarm in the morning used a mobile device
-34% of moms own some type of smart speaker

Moms’ Social Media:
-92% of moms use any social networking
site
-81% of moms use Facebook, but only 64% use Facebook most among social media platforms.
-63% of moms use Pinterest
-53% of moms use Instagram
-33% of moms use Snapchat

Mom’s Media Habits:
-Moms spend 3 hours and 58 minutes every day using the internet
-70% of moms have listened to online audio in the past week
-59% of moms of teens learned about a music streaming service from their teenager
-68% of moms have used YouTube to listen to music or music videos in the last
month
-78% of moms have listened to AM/FM radio either over the air or online in the last week

SOURCE: Edison Research, Triton Digital, The Research Moms, from Moms and Media 2019

https://www.m2moms.com

M2Moms® is the world’s premier conference on marketing to moms featuring keynotes, general sessions, workshops, receptions and special events

Use discount code FB25 for 25% off registration to see Jola Burnett speak at the 2019 M2Moms Conference!https://www.m2mo...
10/01/2019

Use discount code FB25 for 25% off registration to see Jola Burnett speak at the 2019 M2Moms Conference!

https://www.m2moms.com/registration/

In her current role, Jola consults with many Fortune 500 clients, looking at disruptive shifts and forces to make sense of the future. (Jola is obsessed with the future!) She studies U.S. and global consumers to guide her clients on how to connect with today’s and tomorrow’s consumers, tailor marketing strategies and pin-point white spaces and high growth areas. Jola’s category expertise includes media & entertainment, advertising and PR, health, consumer packaged goods, personal care, beauty & fashion, food, retail, marketing, government, and non-profit.

Jola is fluent in Polish and Russian and proudly holds three college degrees: an MBA from Pace University, with a dual major in Marketing and Finance; a BA in English and American Literature from the University of Wroclaw (Poland); and a BA in American Literature from the State University of New York.

Jola represented GfK Consumer Life (Roper Reports) at many conferences including: M2Moms®, TMRE, The Media Insights Conference, the North American Shea Trade and the AMA Marketing Conference. She also moderated a panel of experts at the Debunking Millennials, MediaPost event in NYC. Jola is a columnist at MediaPost and Customer Think and an author of “In the Fourth Industrial Revolution, Customers Remain King. What About Workers?”, “Want To See What’s Next? Look To Future Moms”, “Tapping the Passions of Food Allergy Moms”, “Retail Today and Tomorrow: Innovating in the Age of Disruption”, the “Global Mindset ahead of the Olympics”, “Power of Visual Influence” and the “Smart Approaches to Green Targeting” blogs.

Whether we know it or not, our lives are already powered by emerging digital technologies – and this trend will only acc...
09/30/2019

Whether we know it or not, our lives are already powered by emerging digital technologies – and this trend will only accelerate, transforming every Mom’s daily world. Gen Z is and will be at the epicenter of this rapid-fire evolution, relying on devices and services that we cannot even imagine today. How will a Gen Z Mom’s unique experiences, values, and attitudes shape her beliefs and needs as a consumer, as she navigates a new world of work, parenting, and personal relationships. How will she be different from today’s Millennial Mom – and how can businesses and brands prepare for the needs of this highly pragmatic, somewhat cynical new breed of parent. Jola Burnett of GfK, a leading voice on this stage, once again gives us valuable insights that can help shape and secure our success with today’s moms and families.

Use discount code FB25 for 25% off registration!!

https://www.m2moms.com/registration/

Bridget Brennan, a global authority on engaging women in the marketplace, joins Patrick in the Leadership Lab.  Learn th...
09/23/2019
Engaging the World's Most Powerful Consumers: Women with Bridget Brennan

Bridget Brennan, a global authority on engaging women in the marketplace, joins Patrick in the Leadership Lab. Learn the value of engaging female consumers, how companies are getting it right (and wrong), and what you can do today to better meet the needs of this powerful consumer group. https://resources.franklincovey.com/home/engaging-the-worlds-most-powerful-consumers-women-with-bridget-brennan

FranklinCovey

At the 2019 MARKETING TO MOMS CONFERENCE, Based on her best-selling new book, Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership), Bridget Brennan will inspire you with winning strategies and best practices for transforming the customer experience to increase sales, marketshare and emotional engagement. Join the ground-breaking author of Why She Buys as she covers the big trends impacting women’s purchasing decisions and the four key motivators driving their buying decisions. You’ll walk away with practical strategics and real-world examples to help you win the future in a rapidly changing world.

Use discount code FB25 to receive a 25% registration discount!

Bridget Brennan, a global authority on engaging women in the marketplace, joins Patrick in the Leadership Lab.

So excited to have BuzzFeed’s Erin Phraner speaking on our panel, THE NEW WORLD OF OMNICHANNEL MARKETINGWINNING WITH TOD...
09/19/2019

So excited to have BuzzFeed’s Erin Phraner speaking on our panel, THE NEW WORLD OF OMNICHANNEL MARKETING
WINNING WITH TODAY’S HIGH MEDIA CONSUMING & TIME-STRAPPED WOMEN, at the 2019 Marketing to Moms Conference!

News, opinions, product descriptions & pricing, customer ratings and recommendations, gossip, places to chat or learn anything under the sun, support groups, advice on every subject, instant access to all kinds of services and shopping, buying and cost-efficient delivery…basically we carry the world in our pockets. So, with the many digital & media options, how does a brand win in today’s user-choice world? Especially with today’s time-strapped moms.

Erin is BuzzFeed’s expert homebody and a video producer for their creative lifestyle brands. During the day she crafts internet hits, tapping into over 10 years of experience, creating recipes, tutorials & other clever ideas for brands like Food Network, Good Housekeeping and Martha Stewart. But once she’s off-the-clock, Erin’s all about that mom life!

She’s a new parent living in Brooklyn with her husband and baby girl, Charlotte. Together they’re working to build family traditions and find their “forever home.” She’s a city-mom with suburban dreams, an avid home-cook & a skincare junkie. Erin has a lot on her plate but feels #blessed to be juggling, hustling and connecting with other millennial moms who, like her, are trying to have it all!

In one way, the refrain of the 1960’s hit song ‘you’ll never walk alone’ has come true for everyone walking around with ...
09/19/2019
Speaker Bios - M2Moms

In one way, the refrain of the 1960’s hit song ‘you’ll never walk alone’ has come true for everyone walking around with a mobile phone. Lonely you may be, but never, ever alone! News, opinions, product descriptions & pricing, customer ratings and recommendations, gossip, places to chat or learn anything under the sun, support groups, advice on every subject, instant access to all kinds of services and shopping, buying and cost-efficient delivery…basically we carry the world in our pockets. So, with the many digital & media options, how does a brand win in today’s user-choice world? Especially with today’s time-strapped moms.

This omnichannel marketing panel is led by Tina Daniels, the Director of Agency Business at Google. A long-time supporter of this conference, Tina is joined by an impressive panel of media, marketing, research and commerce experts from Facebook NY & Instagram, Foursquare, Edison Research, Jetblack & BuzzFeed. This panel will begin with insights on how marketers can best capture the attention & action of distracted mobile phone users on the go.

Use code FB25 for 25% off registration at https://www.m2moms.com/speaker-bios/#phraner

M2Moms® is the world’s premier conference on marketing to moms featuring features keynotes, general sessions, workshops, receptions and special events.

#SpeakerSpotlight Shari Cleary oversees all advertising analytics and measurement for BuzzFeed. Shari uncovers insights ...
09/18/2019

#SpeakerSpotlight

Shari Cleary oversees all advertising analytics and measurement for BuzzFeed. Shari uncovers insights that help brands create meaningful campaigns by engaging targeted audiences and driving real world action. She also spearheads BuzzFeed’s data driven thought leadership research to identify industry and audience trends that pioneer the way marketers address business objectives. In her role, Shari also leads efforts to establish accurate and standardized distributed measurement practices that are representative of cross-platform audiences.

Prior to BuzzFeed, Shari served as SVP of Strategic Insights & Research for Comedy Central where she oversaw analytics and consumer insights across all the brand’s platforms including digital and linear. She also previously led Viacom’s Digital Strategic Insights & Research team for the company’s Music and Entertainment Group, overseeing digital research and projections across MTV, VH1, Comedy Central, Paramount TV and TVLand’s websites, mobile apps and social media accounts. Before Viacom, she held senior research roles at Adobe Omniture and CBS, with early stints in her career at Comscore and ACNielsen. Cleary also previously served as an Executive Board Member for the Digital Analytics Association, co-founded the Media Special Interest Group, and has spoken at numerous industry conferences worldwide.

REGISTER NOW FOR THE 15TH ANNUAL M2MOMS® OCTOBER 16 & 17, 2019
INCLUDING M2W® – THE MARKETING TO WOMEN CONFERENCE
The Pope Auditorium at Fordham University
113 W. 60th Street, NYC

Use code FB25 to receive 25% off your order!

https://www.m2moms.com/speaker-bios/#cleary

Regardless of how old their children are, today’s moms feel strong pressure to have it all – climb the corporate ladder ...
09/17/2019
Sessions - M2Moms

Regardless of how old their children are, today’s moms feel strong pressure to have it all – climb the corporate ladder or be the perfect stay at home parent, make time for family and friends, keep everything at home running smoothly – all while making it look easy in the right outfit. Technology and content continue to make mom’s lives easier by simplifying everyday tasks – from connecting with other moms via social networks, to ordering grocery delivery and finding that perfect outfit.

Join BuzzFeed’s Senior Vice President of Research and Insights, @sharicleary, to learn about the role technology plays in modern moms lives. From different life stages and ages of children, this session will explore the opportunities brands and publishers have to leverage technology, digital and social media to help moms.

Register now using the code FB25 to receive 25% off your order!

https://www.m2moms.com/sessions/#cleary

M2Moms® is the world’s premier conference on marketing to moms featuring features keynotes, general sessions, workshops, receptions and special events.

What a great feature on Grady Edelstien, Head of Partnership Marketing at Tinybeans! So thrilled to have her speaking at...
09/11/2019
Tinybeans' Edelstein Demonstrates Image-Based Insights At M2Moms® The Marketing to Moms Conference

What a great feature on Grady Edelstien, Head of Partnership Marketing at Tinybeans! So thrilled to have her speaking at the 2019 Marketing to Moms Conference

Drawing on the analysis of millions of moms photo memories, Tinybeans’ Head of Partnership Marketing, Grady Edelstein, will help brand marketers at M2Moms identify marketing to moms opportunities. M2Moms -The Marketing to Moms Conference will be held October 16 & 17, 2019, at Fordham University’s NYC Lincoln Center campus.

http://www.kake.com/story/41007082/tinybeans-edelstein-demonstrates-image-based-insights-at-m2moms-the-marketing-to-moms-conference?clienttype=generic&smartdevicecgbypass

Decoding the Mom Mindset: Image-Based Insights Worth a Million Words

Tinybeans
09/11/2019

Tinybeans

These unique and powerful insights can help brands identify both whitespace and incremental opportunities for their busi...
09/11/2019
Registration - M2W - The Marketing To Women Conference

These unique and powerful insights can help brands identify both whitespace and incremental opportunities for their business.”— Grady Edelstein, Head of Partnership Marketing, Tinybeans NEW YORK, NEW YORK, UNITED STATES, September 5, 2019 /EINPresswire.com/ -- Drawing on the analysis of millions of moms photo memories, Tinybeans’ Head of Partnership Marketing, Grady Edelstein, will help brand marketers at M2Moms identify marketing to moms opportunities. M2Moms -The Marketing to Moms Conference will be held October 16 & 17, 2019, at Fordham University’s NYC Lincoln Center campus. It is presented by Fordham’s Center for Positive Marketing and attended by national and global brand marketing executives to learn how to build more business with women and moms.

Unspoken Insights: Decoding Behavior of Modern Moms
Edelstein explained, “Now marketers can find out what moms are really thinking, doing and buyingwithout asking a single question. Using Unspoken Insights, Tinybeans has anonymously analyzed millions of photo memories to decode the behavior of millennial moms around key moments to further understand their parenting and purchasing mindset (while ensuring that none of our members’ data or memories are EVER shared). These unique and powerful insights can help brands identify both whitespace and incremental opportunities for their business.”

Moms Many Roles
“Grady session fits perfectly with this year’s focus on tech,” according to Nan McCann, M2Moms producer. “We’re featuring sessions on how moms and women are using every screen at their disposal to network, search, get advice, recommend, shop & buy. The tech sessions & media discussions will be presented by Google, Facebook, YouTube, Foursquare, BuzzFeed, JetBlack, Instagram and Edison Research. Additionally, we’ll explore how “smart” innovation is changing the home environment.”

More 2019 Highlights:
“This year’s conference will also examine how intergenerational marketing has become a key component of marketing to moms and women. It includes timely new presentations on the very real differences between millennial moms and the massive emerging cohort of Gen Z moms and women. We’ll also take an in-depth look at the moms market in China. Every year 17 million new babies are born in China versus only 4 million new US babies. It absolutely dwarfs the US market,”

Creative Engagement & Awards:
“It’s not all work. In keeping with our annual traditions we’ll present our “Mom First” & “This Woman Means Business” Awards. The “Mom First” Award is given to a mom who saw and successfully pursued a business opportunity she discovered while being a mom. The “This Women Means Business” Award is presented to a proven business leader an innovator and visionarywho in words and actions recognizes that women can be a transforming economic force in the world todaythat for every successful enterprise, women mean business.”

Grady Edelstein Bio:
Grady Edelstein
Head of Partnership Marketing
Tinybeans https://tinybeans.com/
Grady was your typical type-A super New Yorker until she and her husband had twins. Most days she is figuring it out as she goes and finding ways to simplify a schedule packed with birthday parties, playdates and sports practice of some sort (cooking dinner is a bonus!). Grady can’t wait to connect Tinybeans families like her own with brands that will make raising their children easier and more fun. Prior to Tinybeans, Grady spent the first 14 years of her career in fashion/beauty media, telling the stories of iconic brands through the lens of cultural relevance to resonate with clients big, small, mass and luxury. Additionally, she has over a decade of experience using qualitative and quantitative research methods to define brand strategy, inform business pitches and measure client success.

M2Moms / M2W Sponsors:
Presenting Sponsor for 2019 is The Center for Positive Marketing at Fordham University. Additional sponsors include: Google, AARP, Facebook, Foursquare, WongDoody, GfK, The Motherboard, FlashLight Insights, Playwell LLC, Marketing to Mums, Tinybeans, Incite, The Female Factor, The Hunter Miller Group, Edison Research, BuzzFeed, Millennial Ad Network, Snippies and Tiny Tutus.

About M2Moms / M2W
M2Moms -The Marketing to Moms Conference
M2W -The Marketing to Women Conference
October 16 & 17, 2019
Pope Auditorium at Fordham University

For information: www.M2Moms.com, www.m2w.biz or 860.724.2649 or [email protected]
25% Early Registration Discount Code Is EB25 at: https://www.m2moms.com/registration/ https://m2w.biz/registration/

M2Moms & M2W are produced by PME Enterprises LLC.

M2W Registration Form

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The Pope Auditorium At Fordham University 113 W. 60th Street, NYC
New York, NY
10036

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