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Operating as usual
Insights Marketing Week is back! Register today to gain the skills your company needs to build a differentiated brand.
https://bit.ly/2RDrkbG
Insights Marketing Week is back! Register today to gain the skills your company needs to build a differentiated brand.
https://bit.ly/2RDrkbG
When it comes to retaining customers, there are three buckets of initiatives that organizations should focus on.
https://bit.ly/3nXjg1A
The approach for prioritizing initiatives varies by the job to be done. Initiatives aligned to brand building should be assessed differently from initiatives attempting to iron out a clunky user experience. CX initiatives generally fall into three buckets.
[In 30 minutes] Get a step-by-step guide for how to conduct research in an agile way without sacrificing quality at "AI Driven DIY: Increase Insights & Impact by Bringing Advanced Research In-House" only at IIEX Forward!
https://bit.ly/3tFdSS7
Quantilope Inc.
Got an appetite for DIY research you're not sure how to satisfy? It isn't too late to join Ipsos for a tour of their self-service solutions. Hop in the session now:
https://bit.ly/3hm00cU
What is sensemaking? Who are sensemakers? Everything you wanted to know about this social-science-based qualitative research technique.
https://bit.ly/3vXYXnx
What sensemaking is and how it can help researchers understand challenges and social and cultural tensions and tips for conducting a sensemaking research project.
📢GreenBook is on Clubhouse and we want you to join us tomorrow in our IIEX Future room for, "Brainstorming how to use Social Audio to Conduct Research."
Also, Clubhouse is now open on beta to Android users!
https://bit.ly/3vZHg76
📢GreenBook is on Clubhouse and we want you to join us tomorrow in our IIEX Future room for, "Brainstorming how to use Social Audio to Conduct Research."
Also, Clubhouse is now open on beta to Android users!
https://bit.ly/3vZHg76
Which insights podcast is at the top of your playlist? Every year, we partner with Little Bird Marketing to award one melodious podcast the title of MR Podcast of the Year. Nominate your favorite show before June 30th.
https://bit.ly/2QBlJTv
Little Bird Marketing #MarketResearch #LittleBirdMarketing #podcast
Which insights podcast is at the top of your playlist? Every year, we partner with Little Bird Marketing to award one melodious podcast the title of MR Podcast of the Year. Nominate your favorite show before June 30th.
https://bit.ly/2QBlJTv
Little Bird Marketing #MarketResearch #LittleBirdMarketing #podcast
GRIT Future List Honoree, Manuela Isliker tells us why insights leaders need to be empathetic. "Practicing empathy is what Insights leaders need to be proficient at to deliver the most accurate message from people outside the company to decision-makers inside. A strong leader achieves more powerful results when also applying in their own teams."
https://bit.ly/2PZv0UZ
The GRIT Future List Spotlight focuses on one honoree each interview, allowing you to become better acquainted with the future of insights. Today, we sit down with Manuela Isliker, Technology Insights Manager for Colgate Palmolive.
The 5 key things you need to do when switching brand tracking providers.
https://bit.ly/3nYpjDp
SurveyMonkey
When your business needs change, sometimes that means it's time for your brand tracker to change as well. And now that your brand tracker is moving to a new provider, here are 5 things to keep in mind.
Andrés built and managed a data science team by understanding client needs from the data science perspective, adding value to the offers around different kinds of solutions. Get to know Andrés in the GRIT Report: https://bit.ly/3pagNA6
Andrés built and managed a data science team by understanding client needs from the data science perspective, adding value to the offers around different kinds of solutions. Get to know Andrés in the GRIT Report: https://bit.ly/3pagNA6
Enriching students’ education requires platforms that are easy to use, enticing, engaging, and informative. How education platforms like Duolingo are capturing the excitement of distance-learning students.
https://bit.ly/3xRFZ3Q
MindSpark Research International
Rebaz co-founded a research agency in Iraq in 2018–a market full of challenges. His drive and passion to deliver quality, innovation, and lead a happy team has led to big wins and a promising future. Learn more about Rebaz's work in the GRIT Report: https://bit.ly/3rMng61
Rebaz co-founded a research agency in Iraq in 2018–a market full of challenges. His drive and passion to deliver quality, innovation, and lead a happy team has led to big wins and a promising future. Learn more about Rebaz's work in the GRIT Report: https://bit.ly/3rMng61
"My objective, has always been, how do you make that umbrella bigger? And how do we really change that equation around time to value and maximizing our investment of resources, time, people, money? How can we increase our impact from that?" - Lisa Courtade, Executive Director of Commercial Assessment, Insights & Analytics at Organon, a Merck company on the role she wants insights to play in an organization.
https://bit.ly/3xHg5zH
Lisa Courtade, Executive Director of Commercial Assessment, Insights & Analytics for Organon, a Merck company talks about achieving success in insights with Gregg Archibald of Gen2 Advisors. Hear her perspective on the goals of the organization.
Many organizations are taking steps to get beyond simple positive/neutral/negative sentiment and better understand the nuances within various experience types or categories. What if I told you capturing intensity improves the accuracy of experience types by at least 60%?
https://bit.ly/3h2A7Pc
Vizbii morphii
Interactive feedback experience captures and quantifies the intensity of qualitative experience types–reduces the “lift” for consumers while elevating the capacity of AI/ML with more predictive data.
Snag your ticket for Insights Marketing Week to find out what clients are really looking for, how to use PR to build your reputation, develop a social media program that actually works, and make the most of your email marketing. Featuring speakers from Aspen Finn, Delineate, Mars Wrigley, Carlsberg, buzzback, and Keen as Mustard.
https://bit.ly/3xIuThD
Keen as Mustard Marketing Little Bird Marketing BuzzBack Mars Wrigley
Snag your ticket for Insights Marketing Week to find out what clients are really looking for, how to use PR to build your reputation, develop a social media program that actually works, and make the most of your email marketing. Featuring speakers from Aspen Finn, Delineate, Mars Wrigley, Carlsberg, buzzback, and Keen as Mustard.
https://bit.ly/3xIuThD
Keen as Mustard Marketing Little Bird Marketing BuzzBack Mars Wrigley
Dave Carruthers, CEO of Voxpopme shares his unexpected career journey and the future of qualitative research. "I left school at 16 and didn't go to college. I set up my own business when I was 20, made a bunch of money by the time I was 23, and lost everything by the time I was 26. I’ve been through a whole journey."
https://bit.ly/3xJuDyR
Voxpopme Eyes4Research
Rudly Raphael sits down with Dave to discuss the evolution of the market research industry and his tips for becoming a successful entrepreneur.
Register for IIEX to watch keynote sessions like “Cultivating Thriving Organizations & Communities to Realize Your Purpose,” “Understanding Consumer Behaviors of Today and Tomorrow,” and “Visualizing the 2030 Gen Z Economy”
https://bit.ly/3eKZbHI
McDonald's Dig Insights Wunderman Thompson
Register for IIEX to watch keynote sessions like “Cultivating Thriving Organizations & Communities to Realize Your Purpose,” “Understanding Consumer Behaviors of Today and Tomorrow,” and “Visualizing the 2030 Gen Z Economy”
https://bit.ly/3eKZbHI
McDonald's Dig Insights Wunderman Thompson
The women of the GRIT Future List to share the tools, ideas, industry trends, and ancillary technologies that will be hallmarks of Market Research in the years to come. Believe us, you definitely want to add this article from Women In Research (WIRe) to your to-do list for today!
https://bit.ly/3b1h4km
Women In Research
Market Research is on a collision course with industry-adjacent technologies and methodologies and, in turn, a rich potential for better, faster, and more holistic Insights stands in front of us. We ask the women of the GRIT Future List to weigh in on what tools, ideas, industry trends, and ancillar...
"More and more tech companies are realizing that relying just on numbers – including behavioral data – will only get them so far. Numbers don’t get to the 'why.'" GRIT Future List honoree, Katrin Krüger shares why demands for qualitative research will grow with the tech industry.
https://bit.ly/3xIHnpr
Happy Thinking People
GRIT Future List honoree, Katrin KrĂĽger, tells us why online qualitative options inspire enthusiasm from participants and clients, without losing any of the human aspects.
Utilize the power of behavioral economics to throw darts while your competition continues to throw noodles.
https://bit.ly/3vyAfKg
@TheBrainyBusiness
Learn the power of using behavioral economics in this preview of Melina Palmer's book, "What Your Customers Want and Can't Tell You."
The data behind Imposter Syndrome and tips for coping if you are one of the 53% high-achieving, female professionals that suffer from it in silence.
https://bit.ly/331YEvs
Innovate MR
“What am I doing here?” “I am not qualified for this.” Sound familiar? This meandering internal dialogue has a name: Imposter Syndrome. InnovateMR's VP of Marketing & Communication, Brittany Nicols, digs into the data behind Imposter Syndrome and shares her experience.
It has never been more instrumental for companies to develop technological innovation. Here are ten tips your can use to ensure new technology is firmly woven into the fabric of daily operating practices.
https://bit.ly/3vlyGPY
The 5 fundamental considerations businesses need to understand before deploying AI for audience segmentation.
https://bit.ly/3xACrmo
Chief Outsiders
These are the key considerations businesses need to understand before deploying AI (artificial intelligence) for audience segmentation.
We don’t mean to brag, but we’re pretty pleased with the speaker lineup for Insights Marketing Week and we’re sure you’ll finish the week feeling inspired, motivated, and ready to kick-start your marketing. Register for your ticket:
https://bit.ly/3aHljBO
Keen as Mustard Marketing, Ltd. Little Bird Marketing
We don’t mean to brag, but we’re pretty pleased with the speaker lineup for Insights Marketing Week and we’re sure you’ll finish the week feeling inspired, motivated, and ready to kick-start your marketing. Register for your ticket:
https://bit.ly/3aHljBO
Keen as Mustard Marketing, Ltd. Little Bird Marketing
Who will be the winner of the title and glory for being the best insights industry podcast? It's up to you! Nominations for the Market Research Podcast of the Year Award are now open. Submit your favorite podcasts before June 30th.
https://info.littlebirdmarketing.com/mr-podcast-award
Little Bird Marketing
Who will be the winner of the title and glory for being the best insights industry podcast? It's up to you! Nominations for the Market Research Podcast of the Year Award are now open. Submit your favorite podcasts before June 30th.
https://info.littlebirdmarketing.com/mr-podcast-award
Little Bird Marketing
Does perceived gender biases in a brand’s messaging actually affect female purchase behavior?
https://bit.ly/3nlCBtg
The consequences of gender bias for companies and why gender equality in advertising is important. What is the Gender Equality Perception (EPI)?
Mark innovates with purpose and leads with passion. He is always experimenting with the latest technology & approaches in our industry. Get to know Mark in the GRIT Report: https://bit.ly/2MKnz2p
Mark innovates with purpose and leads with passion. He is always experimenting with the latest technology & approaches in our industry. Get to know Mark in the GRIT Report: https://bit.ly/2MKnz2p
Join us at IIEX Forward to find out how McDonald’s did more with less, peek into the Gen Z economy, and learn why brand loyalty needs an overhaul. Snag a free ticket before they’re gone: https://bit.ly/2S0p26K
#IIEX #GreenBookEvents #MRX #ConsumerInsights
Join us at IIEX Forward to find out how McDonald’s did more with less, peek into the Gen Z economy, and learn why brand loyalty needs an overhaul. Snag a free ticket before they’re gone: https://bit.ly/2S0p26K
#IIEX #GreenBookEvents #MRX #ConsumerInsights
Virtual assistants, thank you notes, frictionless returns, and deal-seeking tools. How to influence the path-to-purchase of super shoppers.
https://bit.ly/3dTpgW3
The Omnichannel Super Shopper - They expect to get what they want, when they want it, and at the best possible price. How to reach these connected customers.
“My greatest accomplishment in MRX also comes with one of my greatest failures.” Check out our interview with Chris to find out what the CEO of Spot Trender is referring to.
https://bit.ly/3neBECJ
We sit down with Christopher South, CEO of Spot Trender to discuss data privacy in market research, machine learning, and why effective leaders are well-rounded.
Put away those skinny jeans and part your hair down the middle - we’re about to learn how Generation Z engages with YouTube and where they’re likely to go next.
https://bit.ly/3xuzHqO
ADM Insights & Strategy
How generation z engages on YouTube. The video platform Gen Z is likely to turn to next. How brands can cut through the noise to reach Gen Z on YouTube.
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![[In 30 minutes] Get a step-by-step guide for how to conduct research in an agile way without sacrificing quality at "AI Driven DIY: Increase Insights & Impact by Bringing Advanced Research In-House" only at IIEX Forward! https://events.greenbook.org/iiex](https://img2.medioq.com/568/304/131530265683041.jpg)
Register for free: https://bit.ly/354n7T6
IIEX North America is going virtual. Join in on September 9-11th: https://bit.ly/2YXnTgW
View this year's honorees: http://bit.ly/2UErRd6
How do marketers have a measurement framework that balances short term & long term outcomes, attitudes & behaviors, prospects & customers, and timely data availability? AmericanExpress dives into their approach at Attribution Accelerator (Oct. 17th in NYC) http://ow.ly/YS9B30pBhZW
Attribution Accelerator is returning to NYC on Oct. 17th. Snag your ticket today, but hurry, they are almost gone! http://ow.ly/lTsl30pBhZR
Over 8,000 people have already read the GRIT Business & Innovation Edition. See what all the buzz is about: http://bit.ly/30s2j2v
AI is the buzzword of the year—said with optimism or pessimism? Find out in the newly released GRIT Business & Innovation Report: http://bit.ly/30s2j2v
