GreenBook

03/14/2022

We're incredibly excited, and honored, to officially release the 30th edition of the GRIT Report!

In our 2022 Insights Practice edition, you'll uncover critical insights for a variety of topics including the adoption of emerging methods, drivers of supplier selection, investment priorities for research, the evolving role and activities of researchers, and hot topics like automation and artificial intelligence.

Download your free report here: https://hubs.ly/Q015XryX0

#GRIT
#Insights
#MarketingResearch
#Strategy
#StrategicPlanning
#Marketing

03/11/2022

Storytelling is Not Just for Reporting: How to Storify Your Survey | GreenBook

Let's face it— most surveys aren't great...

If you're churning out less than stellar surveys, the missing link to your design just might be infusing more storytelling.

Explore 5 key principles to "storifying" your participants' survey experience: https://hubs.ly/Q015NGj40

#SurveyDesign
#Storytelling
#UserExperience
#MRX
#Surveys

While the demand for storytelling in data analysis and visualization has exploded in recent years, survey design has done a poor job of evolving with the times. This article describes how to storify your survey to elevate the participant experience.

03/10/2022

How to Remain Competitive in a Context of Rising Raw Material Prices and Rising Wages? | GreenBook

Inflation for raw materials may not dissipate any time soon — meaning brands need to find a way to adapt ASAP.

Here are 3 key strategies to remain competitive in today's volatile market: https://hubs.ly/Q015NC9N0

#BrandStrategy
#ConsumerTrends
#MRX
#MarketResearch
#Inflation
#ConsumerGoods

Facing raw material price increases, commodity traders told us that certain structural factors are becoming fundamentally important and will have a very lasting impact on prices. Brands need to find ways to adapt to this new situation in the consumer goods sector.

03/10/2022

Don't miss your opportunity to meet these power players at IIEX North America!

Check out what other brands will be in attendance this year: https://hubs.ly/Q015NB860

#Research
#MRX
#MarketResearch
#Marketing
#Brands

03/08/2022

Optimize E-Commerce Images with AI to Maximize Conversion | GreenBook

Managing the "digital shelf" is a massively difficult challenge that's time-consuming for e-commerce marketers. Luckily, this AI-powered platform can help: https://hubs.ly/Q015CcWl0

#ArtificialIntelligence
#Marketing
#Technology

Managing the digital shelf is a massively difficult challenge and time-consuming for e-commerce marketers. However, there is a tested AI-powered platform that can help brands optimize e-commerce images and increase conversion rates by over 50%.

03/05/2022

Why I Love the Beta Distribution (Part One) | GreenBook

Market researchers are already familiar with the bell-shaped curve that most stat testing and analytics are based on (ie. normal distribution), but "Beta Distribution" opens the door to new insights and value.

Explore how to expand your use of the Beta in the latest LevelUp You Research series with Joel Rubinson of Rubinson Partners, Inc. https://hubs.ly/Q015c_Sk0

#BrandTracking
#DataAnalytics
#ConsumerResearch
#Beta

Many market researchers are familiar with the normal distribution (and closely related Student's t-distribution). However, in this article, I introduce the Beta distribution and argue why it should be in every market researcher's toolbox.

03/04/2022

How Values and Emotions Chart The Direction Of Your Business | GreenBook

Every year, billions of dollars are spent conducting costly, time-consuming research. Here's how you can leverage text analytics to uncover rich, meaningful insights + secure substantial cost savings... https://hubs.ly/Q015c_6K0

#Data
#DataCollection
#TextAnalytics
#MarketResearch
#Research

In this article we investigate the timely topic of electric vehicles, charting the path this exciting category has taken and what’s next. What’s holding consumers back? What are the influences driving the technologies forward?

03/02/2022

The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer | GreenBook

The recent Spotify controversy created a window of opportunity for other notable platforms like Tidal, Apple Music, and Amazon Music... but poor UX may have US consumers running back to their old subscriptions. Find out where Spotify's competitors went wrong: https://hubs.ly/Q015cXGz0

#Spotify
#AppleMusic
#Tidal
#UserExperience
#ProductDevelopment

The recent Spotify controversy revolving around COVID-19 misinformation created a window of opportunity for other streaming platforms like Tidal, Apple Music, and Amazon Music. But, how did UX prevent this window of opportunity from being seized?

02/28/2022

Five Key Principles to Improve Data Quality | GreenBook

The 5 key principles you should apply to your next quantitative market research study to prevent fraud and improve data quality: https://hubs.ly/Q0151zsX0

#DataQuality
#Data
#MarketResearch
#Fraud

Surrounded by growing concerns in the market research industry, data quality is by far the most important factor when choosing a market research partner. In this article, the author shares five key principles to help market researchers prevent fraud and improve data quality.

02/25/2022

If your 2022 strategic plan includes increasing your ROI — we've got you covered! Join GreenBook for our Brand Tracking Showcase on March 4th to discover the latest brand tracking tech through free back-to-back demos

If your 2022 strategic plan includes increasing your ROI — we've got you covered!

Join GreenBook for our Brand Tracking Showcase on March 4th to discover the latest brand tracking tech through free back-to-back demos.

PLUS, we'll be giving away FREE tickets to IIEX North America 2022 to 10 lucky attendees!!

Sign up here: https://hubs.ly/Q014Xp0Q0

#BrandStrategy
#Branding
#Technology
#Research
#MarketResearch
#MRX

02/23/2022

Building Your Fame Muscle: A Workout for Qualitative Researchers | GreenBook

What are the top skills needed for a qualitative researcher to excel in the industry?

Lucy Davidson, Founder of Keen as Mustard Marketing Ltd shares 30 years of tips, tricks, and lessons learned in her latest article... https://hubs.ly/Q014v32K0

#QualitativeResearch
#MRX
#Research

What are the top skills needed for a qualitative researcher to excel in the industry and generate fame? Well with this workout for your fame muscle, all the answers are here! With thirty years of lessons wrapped into one blog, it can't be missed.

02/22/2022

Applying the Swiss Cheese Model to Survey Fraud | GreenBook

While no individual layer of survey fraud protection is foolproof, the Swiss Cheese Model may be your best bet.

Here's how you can start implementing it today... https://hubs.ly/Q014v1ZQ0

#DataQuality
#SurveyDesign
#SurveyFraud
#MarketResearch
2CV

In this article, we describe how the Swiss Cheese Model of Pandemic Defense metaphor can be applied to preventing survey fraud. While no individual layer of protection is foolproof, we have the best chance of preventing survey fraud when we implement all the layers together.

02/21/2022

Designing Research with Culture in Mind | GreenBook

3 cultural considerations to know before designing a cross-cultural research project...
https://hubs.ly/Q014v2qx0

#CulturalInsights
#Diversity
#SurveyDesign
#Research

When English-speaking researchers from one cultural background try to create questions for non-English speaking people from another background, they need to be able to ensure their questions will elicit the kinds of responses that will be helpful and well-received.

02/18/2022

INSIGHTS LEADERS: This is your chance to take the global stage at
IIEX Europe 2022 to spotlight the latest innovations in market research and tech!

Find out how to qualify: https://hubs.ly/Q0149RrF0

#MRX
#MarketResearch
#Technology
#Insights
#Research

02/11/2022

Missing: Why Fractured Data Is Killing Market Research | GreenBook

The market is finally demanding that suppliers take a more holistic approach to measuring consumer experience. Find out what this means for the future of research: https://hubs.ly/Q013W17_0

#Data
#DataQuality
#Research
#MarketResearch

In recent years, there's been massive consolidation in the market research industry. Why? Because the market is finally demanding suppliers embrace a holistic approach to consumer research - and leave silos and "islands of information" behind.

02/07/2022

Time is running out to submit your pitch for a chance to showcase the 'next big thing' in consumer insights and analytics! Tell us about your big idea, product, or tech innovation for a chance to pitch at IIEX North America + win $10,000! It takes less t

Time is running out to submit your pitch for a chance to showcase the 'next big thing' in consumer insights and analytics! Tell us about your big idea, product, or tech innovation for a chance to pitch at IIEX North America + win $10,000!

It takes less than 5 minutes to enter for this life-changing opportunity... See if you qualify here: https://hubs.ly/Q013F8G80

#Startup
#Insights
#MRX
#MarketResearch
#Research
#Entrepreneur

02/01/2022

Each year, we honor movers-and-shakers in the insights industry in our GreenBook Future List! Over 150 candidates were nominated for our 2022 award and we just couldn't miss the opportunity to give these rising stars a shout out. Check out these professionals who are making big waves in insights and analytics: https://hubs.ly/Q013j93X0

01/31/2022

FINAL HOURS: There's still time to secure your ticket to the hottest event in consumer insights and save up to 60% with our early bird discount! But hurry — time runs out TONIGHT!

Claim your pass to IIEX North America 2022: https://hubs.ly/Q0138-Pn0

01/28/2022

Eye Tracking: The What, Why, and How | GreenBook

Eye tracking allows researchers to uncover tons of unique insights about human behavior and a variety of thought processes. Are you using this cutting-edge tech yet? https://hubs.ly/Q012Fc2m0

#EyeTracking #Technology #ConsumerResearch #HumanBehavior #Research

A look at what eye tracking is, why industries are embracing eye tracking technology, and how it benefits the market research industry.

01/28/2022

Creating the next big idea in insights? We've giving out $10k to help one
budding startup bring their product or innovation to life...

Find out how you can qualify for this year's GreenBook Pitch competition at IIEX North America: https://hubs.ly/Q012FbzC0

#IIEXNA #Startup #StartupFunding #Technology #Insights

01/27/2022

Still Crazy After All These Years: Neuroscience, Cultural Cycles, and 2022 | GreenBook

The last couple of years have been weird, to say the least. But as it turns out, our cultural cycle didn't change completely - it just sped up a little. Here are a few of those predictable patterns: https://hubs.ly/Q012F97m0

#ConsumerBehavior #MarketResearch #Neuroscience

While the past few years have felt chaotic, and generally black swan-esque, they're actually reflective of a recurring cultural pattern.

01/26/2022

95% of new products fail — but yours doesn't have to. With the right trend forecasting tool, you won't have to make assumptions about what your customers want/need. Register for the free Tech Showcase on February 4th to find your next forecasting soluti

95% of new products fail — but yours doesn't have to. With the right trend forecasting tool, you won't have to make assumptions about what your customers want/need.

Register for the free Tech Showcase on February 4th to find your next forecasting solution: https://hubs.ly/Q012F8NV0

#TrendForecasting #Technology #Innovation #Data #ConsumerTrends
#MarketResearch

01/26/2022

Why Insights Teams Need to Focus on Communication Skills | GreenBook

One of the most important skills an insights professional needs in 2022: communication.

Learn why insights teams need to improve their focus on communication and storytelling skills + discover the best ways to succeed in 2022 and beyond in the latest installment of the How to be Famous blog series with Keen as Mustard Marketing Ltd
https://hubs.ly/Q012F8Cz0

#Communications #MarketResearch #Storytelling #CommunicationSkills #ResearchAgency

Thinking ahead, we must consider what will be the most important skills will be in the world of insights over the next few years. Communication is key. Learn why insights teams must focus on communication skills.

01/21/2022

Why I Don’t like the Five-Point Purchase Intent Question | GreenBook

The "Five-Point Purchase Intent Question" is widely-used and respected, but it doesn't reflect the sacrificial elements of buying. Here's what you should really be asking: https://hubs.ly/Q012mxB00

#Purchasing #ConsumerResearch #Surveys #SurveyDesign #MRX #MarketResearch Rubinson Partners, Inc.

Purchase intent questioning does not mirror shopper choice. In real life, when you buy one thing, you are sacrificing your option to buy other things. Constant sum more accurately reflects probabilities of purchase and works seamlessly across borders and demo groups.

01/20/2022

Is Online Sample Ignoring Gen X Consumers? | GreenBook

Gen X'ers, born between 1960 and 1982, are often described as the "ignored generation". In fact, they've also been accused of contributing less to culture ... and society in general (yikes!).

What's the real purchasing power of Gen X in 2022? The answer might surprise you... https://hubs.ly/Q012mwSL0

#OnlineSample #GenX #ConsumerInsights #GenZ #Millennials ThinkNow

Described as the “ignored generation", Gen Xers, born between 1960 and 1982, are often accused of contributing less to culture and society. But is that true?