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Electronic sports (esports) have thrived during the pandemic. Learn how Asia's leading the way... https://hubs.ly/H0Wjnk...
08/31/2021
Asia leads the way in esports growth | GreenBook

Electronic sports (esports) have thrived during the pandemic. Learn how Asia's leading the way... https://hubs.ly/H0Wjnks0

Esports (electronic sports) has thrived during the pandemic and is fast approaching mainstream adoption in Asia. This article provides insight into consumer preferences and spending trends with regard to esports in the region.

"How do we get market research back into the boardroom?" Robert Passikoff of Brand Keys Inc shares his perspective: http...
08/31/2021
Why market research deserves a seat at the table | GreenBook

"How do we get market research back into the boardroom?" Robert Passikoff of Brand Keys Inc shares his perspective: https://hubs.ly/H0Wjznt0

Brand Keys Inc.

I recently received an email from the international market research organization, ESOMAR, hyping a webinar entitled “Selling Research Results Internally: Thinking like a marketer instead of a researcher to drive insights into action.” My first thought was, “Wow, a blast from the past!” becau...

Share of Search (SOS) "burst" onto the marketing stage in 2020. But to what extent is it a reliable metric that CMOs sho...
08/27/2021
Share of Search – Help or Hindrance to the CMO? | GreenBook

Share of Search (SOS) "burst" onto the marketing stage in 2020. But to what extent is it a reliable metric that CMOs should be focusing on as a measure of brand success? https://hubs.ly/H0W3Mgd0

Share of Search (SOS) "burst" onto the marketing stage in 2020, but to what extent is it a reliable metric CMOs should be focusing on as a measure of brand success?

Learn the challenges facing some of the hardest-hit industries, such as travel & tourism and brick & mortar, where getti...
08/26/2021
COVID-19 Post Pandemic Online Sample | GreenBook

Learn the challenges facing some of the hardest-hit industries, such as travel & tourism and brick & mortar, where getting it right could be the difference between a comeback and a catastrophe: https://hubs.ly/H0W3F3w0

ThinkNow

After months of uncertainty, many Americans are cautiously optimistic about saying farewell to COVID-19. Slowly, the country is starting to awaken, and with it, sample companies are assessing where we go from here.

Lance pushes the MR boundaries by integrating techniques from other disciplines, including design, behavioral, UX, leadi...
08/26/2021

Lance pushes the MR boundaries by integrating techniques from other disciplines, including design, behavioral, UX, leading to more impactful work and concrete action. Learn more about Lance in the GRIT Report: https://hubs.ly/H0VPjXg0

Lance pushes the MR boundaries by integrating techniques from other disciplines, including design, behavioral, UX, leading to more impactful work and concrete action. Learn more about Lance in the GRIT Report: https://hubs.ly/H0VPjXg0

What are Asia's next global breakthrough brands?https://hubs.ly/H0V_SMb02CV Research
08/26/2021
Where to Next for Asian Brands? | GreenBook

What are Asia's next global breakthrough brands?
https://hubs.ly/H0V_SMb0

2CV Research

Despite tremendous growth in Asian economies, Asian brands have been unable to establish themselves globally. A focus on creating a differentiated proposition based on cues of their local heritage could be the key for Asian brands to unlock global growth.

What's the best KPI to measure and maximize impact? Find out the answer from Robert Beatus, Head of R&D of Nepa: https:/...
08/25/2021
Talking the Language of the C-Suite | GreenBook

What's the best KPI to measure and maximize impact? Find out the answer from Robert Beatus, Head of R&D of Nepa: https://hubs.ly/H0VR4F40

My last blog talked about the need to streamline the Key Performance Indicators (KPIs) your business measures to cut out the overwhelming noise of data and make communicating insights across your business less complicated. So, what is the best KPI to measure and communicate to help keep things simpl...

Let's talk about chatbots. Do you find this development exciting or frightening? Rudly Raphael, Founder/CEO of Eyes4Rese...
08/23/2021
Chatbots 2021 | GreenBook

Let's talk about chatbots. Do you find this development exciting or frightening? Rudly Raphael, Founder/CEO of Eyes4Research, answers this question: https://hubs.ly/H0VR1Qc0

Eyes4Research

Advances in AI have gathered speed so rapidly that even the savviest businesspeople are scrambling to catch up with the trends. Chatbots have the potential to rocket businesses into a new age of superb customer service and sensational returns on investments. By the end of this year, it is predicted....

How can you use personification in advertising campaigns? James Forr, Head of Insights of Olson Zaltman, explains:  http...
08/23/2021
‘Living’ Brands: Getting Macs and Avoiding Noids | GreenBook

How can you use personification in advertising campaigns? James Forr, Head of Insights of Olson Zaltman, explains: https://hubs.ly/H0VPnPk0

Olson Zaltman Associates

It’s been more than 20 years, but I can still see him cruising into the parking lot in his arrest-me-officer red Acura with the black leather seats that made you feel like you were sitting on a cloud. Good weather or bad, Peter kept his ride shining so brightly that lost mariners could have used i...

How does human-centered design thinking drive innovation and understanding consumer behavior? GreenBook's Colin Wong int...
08/19/2021
The Key to Predicting Growth to Drive Innovation | GreenBook

How does human-centered design thinking drive innovation and understanding consumer behavior? GreenBook's Colin Wong interviews Marsha Montebello of MDI-Global about this and more: https://hubs.ly/H0VyNsR0

MDI-Global

Human-centered design thinking drives good strategy, really good innovation, and gives the opportunity to understand how consumer behaviour drives purchase behaviour.

95% of accumulated data goes unused. Find out 6 common issues that cost companies money and business productivity: https...
08/19/2021
Six Ways Insights Teams Lose Valuable Knowledge | GreenBook

95% of accumulated data goes unused. Find out 6 common issues that cost companies money and business productivity: https://hubs.ly/H0VyQty0

KnowledgeHound

In the typical Fortune 500 company, research and insights teams have “access” to millions of pages of content. Think about the years and years of research that accumulates: Volumes of content, survey data, and thousands of charts, videos, and documents, all created over time.

Chris is trailblazing solutions to drastically reduce time & cost for product launches for startups & enterprise compani...
08/18/2021

Chris is trailblazing solutions to drastically reduce time & cost for product launches for startups & enterprise companies alike. His engineering and business background brings a fresh perspective to the industry. Learn more about Chris in the GRIT Report: https://bit.ly/3tFNKYF

Chris is trailblazing solutions to drastically reduce time & cost for product launches for startups & enterprise companies alike. His engineering and business background brings a fresh perspective to the industry. Learn more about Chris in the GRIT Report: https://bit.ly/3tFNKYF

3 different generations and 1 pandemic = very different shopping habits. Let’s take a peek at the app and web behavior f...
08/16/2021
24 Unexpected Behaviors of Generations X, Y, + Z | GreenBook

3 different generations and 1 pandemic = very different shopping habits. Let’s take a peek at the app and web behavior for Gen X, Y, and Z: https://hubs.ly/H0Vm3W50

MFour Mobile Research

Things have changed. Add a pandemic to three very different generations and shopping habits start to look a lot different. Let’s take a peek at their app and web behavior together.

The B2B market research industry needs an overhaul. Learn from Sascha Eder, CEO of NewtonX, about what it takes to colle...
08/16/2021
Why Would a CFO Take a $10 Survey? | GreenBook

The B2B market research industry needs an overhaul. Learn from Sascha Eder, CEO of NewtonX, about what it takes to collect high-quality responses from senior decision-makers: https://hubs.ly/H0Vl_Cm0

The B2B market research industry is in need of an overhaul. There is a misconception on what it costs to get a quality respondent for B2B research. Learn what it takes to collect high-quality responses from senior decision-makers.

Beth is developing new analyses that change the trajectory of understanding consumer behavior, especially with geolocati...
08/12/2021

Beth is developing new analyses that change the trajectory of understanding consumer behavior, especially with geolocation capabilities and modeling. Read more about Beth in the GRIT Report: https://hubs.ly/H0TF0l_0 Bath & Body Works

Beth is developing new analyses that change the trajectory of understanding consumer behavior, especially with geolocation capabilities and modeling. Read more about Beth in the GRIT Report: https://hubs.ly/H0TF0l_0 Bath & Body Works

Many brands are publicly backing social causes with the hope that this will build loyalty with customers. But BVA BDRC's...
08/10/2021
Brand Purpose – The Slippery Slope for Woke Brands | GreenBook

Many brands are publicly backing social causes with the hope that this will build loyalty with customers. But BVA BDRC's research shows that this can easily backfire. Learn why: https://hubs.ly/H0V0cPc0

Many brands are publicly backing social causes in the hope that this will build loyalty with customers. But BVA BDRC’s research shows that this can quite easily backfire, highlighting differences in ‘group think’ within corporations and the mood of the general public.

Learn from Steve Wigmore, Director of Agile Solutions of Kantar how to optimize your DIY surveys to reduce dropout, crea...
08/10/2021
5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout | GreenBook

Learn from Steve Wigmore, Director of Agile Solutions of Kantar how to optimize your DIY surveys to reduce dropout, create more effective surveys, and strengthen your data: https://hubs.ly/H0V0hsz0

High respondent dropout rates will impact your survey results, and ultimately, the decisions you make from your analysis. Learn how you can optimize your DIY surveys to reduce dropout, create more effective surveys and strengthen your data.

You can call it lazy - we call it helpful! How many smart home items do you use? Probably more than you think: https://h...
08/09/2021
First the Phone, Now Our Home: Smart Home UX – Part 1 | GreenBook

You can call it lazy - we call it helpful! How many smart home items do you use? Probably more than you think: https://hubs.ly/H0TZFm60

It’s 6:00 AM and all of sudden your smart speakers in your room (and/or phone) slowly start playing your ‘rise and shine’ song to get you out of bed. It is slightly dark, so you voice command your Philips lightbulb to turn on – mainly because you would hate to stub your toe on the sharp corn...

What are the 4 benefits of using a single metric to measure brand development? Robert Beatus, Head of R&D of Nepa, descr...
08/06/2021
Why You Should Keep Your Brand KPIs Simple | GreenBook

What are the 4 benefits of using a single metric to measure brand development? Robert Beatus, Head of R&D of Nepa, describes in this blog post: https://hubs.ly/H0TGSZW0

Today’s world is overflowing with data and measurement systems providing metrics on everything from potential for consumer recommendations to brand equity. But is the noise of numbers that these competing systems provide worth it?

Dana Kim and Ethan Kellough, Founder & CEO and CPTO & Founder of Highlight, teach us 10 things they've learned while bui...
08/05/2021
10 Things We Learned While Building an Agile Research Platform | GreenBook

Dana Kim and Ethan Kellough, Founder & CEO and CPTO & Founder of Highlight, teach us 10 things they've learned while building their high-growth market research tech startup: https://hubs.ly/H0TGLhc0

Highlight

From attending Wharton to co-running Highlight, a high-growth market research tech startup with clients in the likes of Nestle, P&G, and more - here are the important practices Dana Kim and Ethan Kellough have learned along the way.

The days of doing things the way they’ve always been done and expecting similar results are over. But what about buildin...
08/05/2021
Brand Health and Your Business: Is Your Brand Fit for the Future? | GreenBook

The days of doing things the way they’ve always been done and expecting similar results are over. But what about building and maintaining brand health moving forward? Richie Heron, VP Methodology, Toluna Corporate explains: https://hubs.ly/H0TGMNl0

The days of doing things the way they’ve always been done and expecting similar results are over. Losing touch with your target audience isn’t an option. Keeping in touch is a constant work in progress. But what about building and maintaining brand health moving forward?

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