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Operating as usual
Apple's iOS 15 is coming soon... here are the 4 important changes you need to knowš± https://hubs.ly/H0XCw4-0
This update introduces more privacy changes that have caused a commotion among marketers, especially those who understand the value of email marketing. Hereās everything you need to know - and why you should be excited about it.
The pandemic has accelerated the need for 3-D printing. Learn why...
https://hubs.ly/H0WVHsf0
Eyes4Research
Additive manufacturing is almost synonymous with 3-D printing, a technological advancement that utilizes digital processes to create and recreate lighter, stronger parts and systems.
4 benefits to using a human-centered approach when developing innovative market research solutions. https://hubs.ly/H0WMgDv0
Last month we introduced the Lean Startup and its iterative process for developing products and services. This month, we look at how the Lean Startup and Design Thinking can be combined for market researchers to use each methodologyās strengths for innovation.
Learn why you might prefer having your smart devices tune in to your home life...https://hubs.ly/H0WMcFt0
This article follows "First the Phone, Now Our Home: Smart Home UX - Part 1", and continues to investigate the use, security risks, processes, and services of smart home technology with UX.
Top things to consider when conducting phone surveys....
https://hubs.ly/H0WtHt20
Sample Answers
Firms whose business is to call households - whether thatās telemarketing, market research, or anything else - have a vested interest in keeping the public on its side.
4 things the #MarketResearch industry can do to implement standards around sustainability, inclusion, and diversity.
Measure Protocol
The ecosystem in which market research does business is changing, setting a higher standard and becoming more transparent
Electronic sports (esports) have thrived during the pandemic. Learn how Asia's leading the way... https://hubs.ly/H0Wjnks0
Esports (electronic sports) has thrived during the pandemic and is fast approaching mainstream adoption in Asia. This article provides insight into consumer preferences and spending trends with regard to esports in the region.
"How do we get market research back into the boardroom?" Robert Passikoff of Brand Keys Inc shares his perspective: https://hubs.ly/H0Wjznt0
Brand Keys Inc.
I recently received an email from the international market research organization, ESOMAR, hyping a webinar entitled āSelling Research Results Internally: Thinking like a marketer instead of a researcher to drive insights into action.ā My first thought was, āWow, a blast from the past!ā becau...
Share of Search (SOS) "burst" onto the marketing stage in 2020. But to what extent is it a reliable metric that CMOs should be focusing on as a measure of brand success? https://hubs.ly/H0W3Mgd0
Share of Search (SOS) "burst" onto the marketing stage in 2020, but to what extent is it a reliable metric CMOs should be focusing on as a measure of brand success?
Learn the challenges facing some of the hardest-hit industries, such as travel & tourism and brick & mortar, where getting it right could be the difference between a comeback and a catastrophe: https://hubs.ly/H0W3F3w0
ThinkNow
After months of uncertainty, many Americans are cautiously optimistic about saying farewell to COVID-19. Slowly, the country is starting to awaken, and with it, sample companies are assessing where we go from here.
Lance pushes the MR boundaries by integrating techniques from other disciplines, including design, behavioral, UX, leading to more impactful work and concrete action. Learn more about Lance in the GRIT Report: https://hubs.ly/H0VPjXg0
Lance pushes the MR boundaries by integrating techniques from other disciplines, including design, behavioral, UX, leading to more impactful work and concrete action. Learn more about Lance in the GRIT Report: https://hubs.ly/H0VPjXg0
What are Asia's next global breakthrough brands?
https://hubs.ly/H0V_SMb0
2CV Research
Despite tremendous growth in Asian economies, Asian brands have been unable to establish themselves globally. A focus on creating a differentiated proposition based on cues of their local heritage could be the key for Asian brands to unlock global growth.
What are 6 ways that businesses can utilize customer insights to make informed decisions at speed? https://hubs.ly/H0VR25n0
Insights Exchange
āChange before you have toā¦ Control your own destiny or someone else will. An organizationās ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.ā āJack Welch, former CEO, General Electric
What's the best KPI to measure and maximize impact? Find out the answer from Robert Beatus, Head of R&D of Nepa: https://hubs.ly/H0VR4F40
My last blog talked about the need to streamline the Key Performance Indicators (KPIs) your business measures to cut out the overwhelming noise of data and make communicating insights across your business less complicated. So, what is the best KPI to measure and communicate to help keep things simpl...
Having been exposed to smartphones since early on, social media plays a central role in the day-to-day lives of Gen Z. Learn how from Shani Broner, SVP Global Research of getWizer: https://hubs.ly/H0VQ_qJ0
As the first true digital natives, having been exposed to smartphones since early youth, social media plays a central role in the day-to-day lives of Gen Z.
Let's talk about chatbots. Do you find this development exciting or frightening? Rudly Raphael, Founder/CEO of Eyes4Research, answers this question: https://hubs.ly/H0VR1Qc0
Eyes4Research
Advances in AI have gathered speed so rapidly that even the savviest businesspeople are scrambling to catch up with the trends. Chatbots have the potential to rocket businesses into a new age of superb customer service and sensational returns on investments. By the end of this year, it is predicted....
How can you use personification in advertising campaigns? James Forr, Head of Insights of Olson Zaltman, explains: https://hubs.ly/H0VPnPk0
Olson Zaltman Associates
Itās been more than 20 years, but I can still see him cruising into the parking lot in his arrest-me-officer red Acura with the black leather seats that made you feel like you were sitting on a cloud. Good weather or bad, Peter kept his ride shining so brightly that lost mariners could have used i...
How does human-centered design thinking drive innovation and understanding consumer behavior? GreenBook's Colin Wong interviews Marsha Montebello of MDI-Global about this and more: https://hubs.ly/H0VyNsR0
MDI-Global
Human-centered design thinking drives good strategy, really good innovation, and gives the opportunity to understand how consumer behaviour drives purchase behaviour.
95% of accumulated data goes unused. Find out 6 common issues that cost companies money and business productivity: https://hubs.ly/H0VyQty0
KnowledgeHound
In the typical Fortune 500 company, research and insights teams have āaccessā to millions of pages of content. Think about the years and years of research that accumulates: Volumes of content, survey data, and thousands of charts, videos, and documents, all created over time.
Automating the data collection process can help your company become faster, more agile, and more efficient. Learn how from Greg Dunbar, EVP, Enterprise Solutions of Cint: https://hubs.ly/H0VyNTF0
Cint
Automating the data collection process can help companies respond to pressure to become faster, more agile, and more efficient.
Chris is trailblazing solutions to drastically reduce time & cost for product launches for startups & enterprise companies alike. His engineering and business background brings a fresh perspective to the industry. Learn more about Chris in the GRIT Report: https://bit.ly/3tFNKYF
Chris is trailblazing solutions to drastically reduce time & cost for product launches for startups & enterprise companies alike. His engineering and business background brings a fresh perspective to the industry. Learn more about Chris in the GRIT Report: https://bit.ly/3tFNKYF
Data always needs to be interpreted. What are 5 things you can do to understand the data? https://hubs.ly/H0Vm2YP0
Data doesn't have any pure meaning; it must be interpreted. The interpretation will necessarily be biased by the analyst/writer.
3 different generations and 1 pandemic = very different shopping habits. Letās take a peek at the app and web behavior for Gen X, Y, and Z: https://hubs.ly/H0Vm3W50
MFour Mobile Research
Things have changed. Add a pandemic to three very different generations and shopping habits start to look a lot different. Letās take a peek at their app and web behavior together.
The B2B market research industry needs an overhaul. Learn from Sascha Eder, CEO of NewtonX, about what it takes to collect high-quality responses from senior decision-makers: https://hubs.ly/H0Vl_Cm0
The B2B market research industry is in need of an overhaul. There is a misconception on what it costs to get a quality respondent for B2B research. Learn what it takes to collect high-quality responses from senior decision-makers.
How are consumers changing their snacks shopping habits? GreenBook's Colin Wong interviews Bhaven Sheth from MondelÄz International to learn this and more: https://hubs.ly/H0V2Jhy0
The Global Shopper Insights Lead of Mondelez International, Bhaven Sheth, explains what's driving the consumer's snack shopping habits, especially during the pandemic.
Beth is developing new analyses that change the trajectory of understanding consumer behavior, especially with geolocation capabilities and modeling. Read more about Beth in the GRIT Report: https://hubs.ly/H0TF0l_0 Bath & Body Works
Beth is developing new analyses that change the trajectory of understanding consumer behavior, especially with geolocation capabilities and modeling. Read more about Beth in the GRIT Report: https://hubs.ly/H0TF0l_0 Bath & Body Works
Many brands are publicly backing social causes with the hope that this will build loyalty with customers. But BVA BDRC's research shows that this can easily backfire. Learn why: https://hubs.ly/H0V0cPc0
Many brands are publicly backing social causes in the hope that this will build loyalty with customers. But BVA BDRCās research shows that this can quite easily backfire, highlighting differences in āgroup thinkā within corporations and the mood of the general public.
Learn from Steve Wigmore, Director of Agile Solutions of Kantar how to optimize your DIY surveys to reduce dropout, create more effective surveys, and strengthen your data: https://hubs.ly/H0V0hsz0
High respondent dropout rates will impact your survey results, and ultimately, the decisions you make from your analysis. Learn how you can optimize your DIY surveys to reduce dropout, create more effective surveys and strengthen your data.
You can call it lazy - we call it helpful! How many smart home items do you use? Probably more than you think: https://hubs.ly/H0TZFm60
Itās 6:00 AM and all of sudden your smart speakers in your room (and/or phone) slowly start playing your ārise and shineā song to get you out of bed. It is slightly dark, so you voice command your Philips lightbulb to turn on ā mainly because you would hate to stub your toe on the sharp corn...
What are the 4 benefits of using a single metric to measure brand development? Robert Beatus, Head of R&D of Nepa, describes in this blog post: https://hubs.ly/H0TGSZW0
Todayās world is overflowing with data and measurement systems providing metrics on everything from potential for consumer recommendations to brand equity. But is the noise of numbers that these competing systems provide worth it?
How can you use agile research to drive sales? Learn how through a case study with
Dig Insights and Everipe: https://hubs.ly/H0TRMvw0
Dig Insights ran a study that dove deep into the Everipe brand and product portfolio to understand how consumers felt about the brand and packaging as compared with their competition.
Dana Kim and Ethan Kellough, Founder & CEO and CPTO & Founder of Highlight, teach us 10 things they've learned while building their high-growth market research tech startup: https://hubs.ly/H0TGLhc0
Highlight
From attending Wharton to co-running Highlight, a high-growth market research tech startup with clients in the likes of Nestle, P&G, and more - here are the important practices Dana Kim and Ethan Kellough have learned along the way.
How can you optimize your digital shelf with AI visual recognition technology? Ruben Nazario, Vice President of Digital Shopper Innovation of Behaviorally, illustrates how: https://hubs.ly/H0TGFJb0
Retail is now decidedly digital but there is a challenge to driving shopper growth on the digital shelf: managing online product content detail. There is a solution here to help.
The days of doing things the way theyāve always been done and expecting similar results are over. But what about building and maintaining brand health moving forward? Richie Heron, VP Methodology, Toluna Corporate explains: https://hubs.ly/H0TGMNl0
The days of doing things the way theyāve always been done and expecting similar results are over. Losing touch with your target audience isnāt an option. Keeping in touch is a constant work in progress. But what about building and maintaining brand health moving forward?
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IIEX North America is going virtual. Join in on September 9-11th: https://bit.ly/2YXnTgW
View this year's honorees: http://bit.ly/2UErRd6
How do marketers have a measurement framework that balances short term & long term outcomes, attitudes & behaviors, prospects & customers, and timely data availability? AmericanExpress dives into their approach at Attribution Accelerator (Oct. 17th in NYC) http://ow.ly/YS9B30pBhZW
Attribution Accelerator is returning to NYC on Oct. 17th. Snag your ticket today, but hurry, they are almost gone! http://ow.ly/lTsl30pBhZR
Over 8,000 people have already read the GRIT Business & Innovation Edition. See what all the buzz is about: http://bit.ly/30s2j2v
AI is the buzzword of the yearāsaid with optimism or pessimism? Find out in the newly released GRIT Business & Innovation Report: http://bit.ly/30s2j2v
Journal of Visual Impairment & Blindness (JVI
2 Penn Plz, Ste 1102
