GreenBook

01/05/2022

Market Research Predictions for 2022 (Part One) | GreenBook

2022 Predictions: We've got the good, the bad, and the ugly from some of the best and brightest minds in insights & analytics! Here are their top predictions for 2022 and beyond: https://hubs.ly/Q011xS_80

#MarketResearch #MRX #Technology #Insights #2022 #data #Analytics

In this first installment of Market Research Predictions for 2022, read industry leaders' predictions related to growth and consolidation, technology, and talent acquisition as the world continues to wrestle with - and slowly recover from - COVID-19.

12/30/2021

Three Trends That Will Define Market Research in 2021 | GreenBook

Here's a look back at the trends that defined market research in 2021. Where do you think we're headed next year? https://hubs.ly/Q0119g8t0

#Automation #ArtificialIntelligence #Researchtrends #Insights #2022Predictions

Automation, help from artificial intelligence to manage massive amounts of data, agile research, and video research. What every insights professional needs to expect in 2021.

12/29/2021

What's the Difference Between Consumer Insights and Market Research? | GreenBook

Do you use "insights" and "market research" interchangeably? There may be more of a gap between the meaning of those terms than you realized... https://hubs.ly/Q0119ld80

#ConsumerInsights #MarketResearch #MRX #Insights

"Insights" and "Market Research" are used interchangeably in our industry, but what are their true definitions and which should you focus on?

12/29/2021

Why Surveys Cannot Be Trusted | GreenBook

Up to 30% of respondents misrepresent themselves. Find out if you're maintaining a high standard and reducing bias in your survey research... https://hubs.ly/Q0119jlX0

#Surveys #ConsumerInsights #Research

Surveys are not reliable or accurate for market research and give a skewed picture of what customers are thinking. Find out why surveys cannot be trusted.

12/28/2021

Coke vs. Pepsi: The 2021 Cola Wars | GreenBook

2021 marked the return of the "Cola Wars". Guess which brand won the epic battle for market share this year... https://hubs.ly/Q0119gqj0

#Coke #PepsiCo #ShoppingTrends #ConsumerInsights Cocacola Now PepsiCo

Let’s take a look at consumer Coke and Pepsi purchasing habits to see what’s changed, and who’s on top. An examination of consumer cpg purchasing trends.

12/23/2021

PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing | GreenBook

Take a deep dive into how PepsiCo used Zappi's "Amplify TV" to vet an early-stage holiday ad, identify consumer issues, and ultimately produce a high-impact advertisement in this recent #InsightsThatWork case study... https://hubs.ly/Q0119kzR0

#Advertising #MarketResearch #MRX #Branding #GloballInsights

Through using Zappi Amplify TV, PepsiCo vetted an early-stage holiday advertisement for Walkers crisps, identified consumers' issues with it, and ultimately produced a high-impact ad using these insights.

12/22/2021

Bridging the Automation Gap to Meet Today’s Insights Demands | GreenBook

If you're feeling the pressure to speed up market research processes and still gain quality insights, you're not alone. Here's how to bridge the data collection and automation gap in order to meet your company's goals https://hubs.ly/Q0115Ymh0

#Automation #Data #Insights #MarketResearch

Market research is speeding up and the pressure is increasing for quality insights. There’s no doubt that the decisions companies make today will spell the difference between success and failure. So how do we bridge the data collection and automation gap?

12/21/2021

Validating Advertising Campaigns During a Tumultuous Year | GreenBook

We've all seen the public backlash against brands with poor ad messaging over the past year...

So when a major insurance company needed to hit the right tone during the pandemic, they turned to Suzy's market research automation platform to survey over 875,000 consumers. Discover how Suzy empowered this nationwide brand to build brand equity, increase loyalty, and gain new customers in our latest #InsightsThatWork case study
https://hubs.ly/Q0113j4S0

#Advertising #Branding #ConsumerResearch #MRX

This article makes for the fourth part of the Insights That Work: 2021 Edition. The case study focuses on Suzy's work with a major insurance company to vet its advertising strategy, leveraging Suzy’s proprietary consumer network to do so.

12/17/2021

Looking for a new podcast? We've got you covered! Catch up on the latest episodes of the 'GreenBook Podcast' and discover the latest tech, research, and industry news ... https://hubs.ly/Q010MSbr0

#MarketResearch #GreenBookPodcast #Insights #Technology #TechTrends #Leadership
#Data

Looking for a new podcast? We've got you covered! Catch up on the latest episodes of the 'GreenBook Podcast' and discover the latest tech, research, and industry news ... https://hubs.ly/Q010MSbr0

#MarketResearch #GreenBookPodcast #Insights #Technology #TechTrends #Leadership
#Data

12/16/2021

How to Effectively Incentivize Gen Z to Participate in Market Research | GreenBook

GenZ expects a value for value exchange when participating in your market research. Here are 3 key ways to incentivize, and avoid dropout, in your next panel https://hubs.ly/Q010MRSD0

#GenZ #ConsumerResearch #MarketResearch

The objective of the research is to help us, as researchers, understand the thoughts, preferences, and opinions of Gen Z relative to participating in consumer research.

12/15/2021

Making Data-Driven Decisions: How Do-It-Together Research is Informing Higher Education | GreenBook

It's imperative to design specialized programs with precise demand in mind — but it isn't easy. Take a deep dive into our InnovateMR #InsightsThatWork case study to learn how to get the job done... https://hubs.ly/Q010MH320

#HigherEducation #HigherEd #Academics #ConsumerResearch

In the second installment of Insights That Work: 2021 Edition, learn about InnovateMR's work with Fairfield University in designing a highly specialized graduate academic program.

12/14/2021

Busting Seven Marketing Myths | GreenBook

50% of ad campaigns and 80% of new products fail... Marketing can do so much better. Check out these tips to help increase your ROI https://hubs.ly/Q010MDDx0

#MarketingStrategy #Marketing #Strategy #AdCampaigns

Marketing receives lackluster results in terms of ad effectiveness and new product success rates because there are marketing beliefs held by many that are simply incorrect. Here are seven myths busted with the goal of producing better marketing and research.

12/10/2021

Why balancing data rights means protecting human rights

Data rights are connected to some of the most critical human rights issues of our time. Learn how to access timely data for your social and/or economic research projects while also protecting privacy... https://hubs.ly/Q010n7g-0

#InternationalHumanRights #HumanRightsDay #Data #Analytics #DEI
#DiversityandInclusion

How we tackle privacy and safety will shape how we solve the biggest social issues of our time.

12/10/2021

Retooling Research to Properly Measure the Short and Long-Term Effects of Advertising | GreenBook

CMOs - Tired of design flaws in your brand and campaign trackers? Here's a cheat sheet for retooling your data + uncovering those critical campaign results... https://hubs.ly/Q010nbJS0

#DataAnalytics #CMO #Innovation #MarketResearch #Marketing

Brand and campaign trackers are usually mis-designed to survey the 95% of category buyers who are dormant to explain why you are seeing ad effects from the 5% of category buyers who are active at the time of the ad campaign. Here are ways to fix this disconnect.

12/08/2021

Is Money the Best Reward for B2B Respondents? | GreenBook

You need access to reliable data, but sometimes TIME just isn't on your side. Here are a few tips on incentivizing your B2B audience to respond to your surveys while still collecting top-quality data. https://hubs.ly/Q010l6dc0

#B2B #DataQuality #OnlineSurveys #DataCollection

The COVID-19 pandemic has thrust the world of business into a state of extreme uncertainty. Continuing difficulties with supply chains, rising costs, and unpredictable demand together impose a heavier burden on management than almost ever before. Moreover, with all the potential changes required to....

12/08/2021

Why Targeting Eats Reach-Based Media Strategies for Lunch | GreenBook

Your time and effort are better spent on targeting ads rather than expanding their reach. Let's take a deep dive into two ground-breaking case studies to see how it's done - the right way! https://hubs.ly/Q010l8yW0

#ConsumerResearch #MarketingInsights #BrandResearch #LevelUpYourResearch

In the digital age, time and effort are better spent on targeting ads rather than expanding their reach. Dive into the data with Joel Rubinson.

12/06/2021

www.greenbook.org

Multi-Touch Attribution is essential to winning in digital marketing. Explore
the new tech and strategies that will help you become a "best-in-class" marketer in 2022: https://hubs.ly/Q010lf0w0

#DataStrategy #Analytics #MarketResearch

12/06/2021

How Will the Billionaire Space Race Affect Society? | GreenBook

The new era of space exploration has been dubbed the "Billionaire Space Race" — and despite criticism, it's here to stay. Explore how these scientific innovations will impact the future of technology for everyday consumers and investors, billionaire or not: https://hubs.ly/Q010l9bz0

#EmergingTech #SpaceTravel #NASA #MRX

Despite critiques of the "Billionaire Space Race", it is here to stay. Rudly Raphael examines the space race and its impacts on everyone on the planet, billionaire or not.

11/30/2021

Brand Loyalty: The Link between Attitudes and Behaviors | GreenBook

Discover the connection between your consumer's attitudes and
purchasing behaviors in our latest LevelUP Your Research article: https://hubs.ly/H0_Z7w70

#CustomerLoyalty #BehavioralData #BrandStrategy #MRX

In his debut article of his expert channel "LevelUP Your Research", Joel Rubinson dives into the connection between consumer attitudes and behaviors, and how it can benefit market researchers.

11/29/2021

Clif Bar & Company Uses Data to Lead Better-for-You and Better-for-the-Environment Product Development | GreenBook

Leading market intelligence agency Mintel helped to expand Clif Bar & Company's global brand by completing an analysis that became the recommended focus of product innovation in marketing. Check out the featured case study on GreenBook blog: https://hubs.ly/H0_Zkhs0

#Insightsthatwork #BrandStrategy #Globalbranding #CaseStudy

Welcome to GreenBook's Insights That Work: 2021 Edition! Over the next seven weeks, we will feature case studies authored by market research professionals. In the first installment, learn about Mintel's work with Clif Bar & Company to expand their client's brand globally.

11/29/2021

Connecting with Consumers During Hanukkah

Studies have shown that 61% of Americans find diversity in advertising important, yet each year there's a significant lack of Hanukkah focused messaging.

Explore key research & tips about connecting with consumers celebrating Hannukah in this Resonate blog: https://hubs.ly/H0_XxBV0

#DEI #DiversityandInclusion #Diversity

First, you forge a connection with those who celebrate. Second, you build goodwill with consumers who appreciate inclusivity in advertising.

11/25/2021

Today, and every day, we are grateful for our insights community!

Today, and every day, we are grateful for our insights community!

11/22/2021

5 Upcoming Travel Trends Pushed by UX Innovation | GreenBook

Thanks to new UX innovation, the travel industry is making a major comeback! These upcoming travel trends just might change how you book your next journey: https://hubs.ly/H0_ClNr0

#TravelTrends #Travel #UserExperience #UXInnovation #ConsumerBehavior #CustomerExperience MindSpark Research

The travel industry is transitioning and progressing, with many thanks to new UX innovation. Whether you have plans to stay close to your home base or to jump across continents, read our article to stay up-to-date on new travel trends coming our way!

11/22/2021

7 Reasons Why Brands are Adopting Research Technology | GreenBook

CMOs are increasingly turning to market research to inform
business strategies. Learn why Insights Professionals are
adopting new research technology to meet their organizational goals: https://hubs.ly/H0_CfVk0

#ResearchTechnology #ConsumerInsights #BrandStrategy #MRX #ConsumerTrends

Between the rapid pace of consumer change and the importance of data to today’s brands, consumer insights are the new currency. And CMOs know it, too. Find out why brands and businesses are increasingly turning to research technology.

11/12/2021

401 Authorization Required

Ken Roberts, Executive Chairman of Forethought explains how setting more reasonable customer expectations can be more cost-effective in his latest GreenBook article: https://hubs.ly/H0_29Y50

#CX #CustomerExperience #MarketResearch #MRX

11/11/2021

Veteran’s Day gives us the opportunity to honor the bravery and sacrifice of our U.S. Veterans. Here are 5 things you may not know about why we commemorate our Veterans on Nov. 11th from Military.com: https://hubs.ly/H0_2bT_0

#VeteransDay2021 #HappyVeteransDay

Veteran’s Day gives us the opportunity to honor the bravery and sacrifice of our U.S. Veterans. Here are 5 things you may not know about why we commemorate our Veterans on Nov. 11th from Military.com: https://hubs.ly/H0_2bT_0

#VeteransDay2021 #HappyVeteransDay

11/09/2021

UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn | GreenBook

Cassandra Tran, Director of Insights and Analytics for Southeast Asia and Korea at Universal Music Group, shares how UMG adapted to the pandemic and embraced Tik Tok to promote music across country and cultural lines. https://hubs.ly/H0-NKlW0

#ConsumerEngagement #Innovation #Insights #TikTok

A discussion on how Universal Music Group has adapted to the pandemic, embraces TikTok, and promotes music across country and cultural lines.

11/08/2021

The Pursuit of Happiness | GreenBook

How can your brand and its products help people make their lives more meaningful? Explore these brand hacks to build strategies focused on positive psychology: https://hubs.ly/H0-NF900

#BrandStrategy #MarketResearch #BrandValues

Read an excerpt from Emmanuel Probst's upcoming book, "Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning", on how positive psychology can benefit your brand.

11/04/2021

Google Doodle celebrates 'father of fiber optics' Charles K. Kao

Charles K. Kao, a Chinese-born electrical engineer and physicist, revolutionalized global telecommunications and the flow of information over distances.

Learn more about how his achievements laid the groundwork in using the internet for the collection of data as we know it today: https://hubs.ly/H0-F7HT0

His landmark research laid the groundwork for the internet.

10/29/2021

Did you know consumer spending for Halloween is projected to reach an all-time high of $10.14 billion this year? Explore more Halloween spending projections in the chart below...https://hubs.ly/H0-ggkB0

Did you know consumer spending for Halloween is projected to reach an all-time high of $10.14 billion this year? Explore more Halloween spending projections in the chart below...https://hubs.ly/H0-ggkB0

10/29/2021

Why Keeping Technology Human Matters Now More Than Ever | GreenBook

Discover how market research and tech can be used to create social change in these powerful case studies....https://hubs.ly/H0-gfBC0

#technology #marketresearch #DEI #consumer Civicom Marketing Research Services

Marketing research helps bring awareness to issues sometimes overlooked in our technologically advanced society. In a world where digital transformation has become the new frontier, keeping technology human is imperative for a brighter future.