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“Hispanics, of any race, are one of the fastest growing segments in the U.S. with a population of 62 million, representi...
01/31/2023
The Truth is You are Not the Only One Asking these Questions about Hispanics | GreenBook

“Hispanics, of any race, are one of the fastest growing segments in the U.S. with a population of 62 million, representing about 19% of the population” - Natalia Infante Caylor, Ph.D., Hola Insights

Understand the importance for brands to learn about this influential segment, the complex language, and the rich culture.

https://hubs.ly/Q01zpfwV0



Hispanics are a growing segment in the U.S. thus it's important for brands to learn about this influential segment, the complex language, and the rich culture.

Champion your UX & CX Research ROIJoin GreenBook and John Crouch, VP of Sales at Entropik Tech, for a can't-miss session...
01/31/2023

Champion your UX & CX Research ROI

Join GreenBook and John Crouch, VP of Sales at Entropik Tech, for a can't-miss session on Thursday, February 2nd at 1 pm ET where you’ll discover how to make business decisions faster, with more accuracy

https://hubs.ly/Q01zpckq0

01/31/2023
1 week until IIEX APAC! 🎉 Join us at IIEX APAC on February 7-8, to be a part of one of the most prestigious consumer insights events in the world and discover new ideas that will evolve the future of insights! Register now! https://hubs.ly/Q01zpckf0

1 week until IIEX APAC! 🎉

Join us at IIEX APAC on February 7-8, to be a part of one of the most prestigious consumer insights events in the world and discover new ideas that will evolve the future of insights!

Register now! https://hubs.ly/Q01zGHKD0

“It was an experiment. And 10 years on, we have some pretty remarkable evidence that our simple idea was a game changer....
01/30/2023

“It was an experiment. And 10 years on, we have some pretty remarkable evidence that our simple idea was a game changer.” - Leonard Murphy

Take a look back at the last 10 years of success as we look forward to the next 10 and beyond

https://hubs.ly/Q01zph7z0



“The easiest way to boost the profitability of your business in today’s competitive industry is by optimizing the pricin...
01/30/2023
Top AI Trends Affecting the Market Research Industry | GreenBook

“The easiest way to boost the profitability of your business in today’s competitive industry is by optimizing the pricing of your offerings.” - Lucy Manole, Marketing Digest

Discover the AI trends that are taking over the market research industry

https://hubs.ly/Q01zpg-g0


Technology

Discover the AI trends that will shape the market research industry. From social media to customer experience research, get ready for AI to change research.

Get ready to champion your UX & CX Research ROIJoin GreenBook and John Crouch, VP of Sales at Entropik Tech, for a can't...
01/28/2023

Get ready to champion your UX & CX Research ROI

Join GreenBook and John Crouch, VP of Sales at Entropik Tech, for a can't-miss session on Thursday, February 2nd at 1 pm ET where you’ll discover how to make business decisions faster, with more accuracy

https://hubs.ly/Q01yt4HH0

01/28/2023
11 days until ! 🎉 Join us at IIEX APAC on February 7-8, for a refreshing two-day exchange of future-defining innovation and connect with like-minded insights professionals to discover new ideas and evolve the future of insight! Register now! h

11 days until ! 🎉

Join us at IIEX APAC on February 7-8, for a refreshing two-day exchange of future-defining innovation and connect with like-minded insights professionals to discover new ideas and evolve the future of insight!

Register now! https://hubs.ly/Q01zwml00

See you in Bangkok! ✨Join us at IIEX APAC on February 7-8, and hear from Neelabh Tripathi from Kimberly-Clark. Neelabh w...
01/27/2023

See you in Bangkok! ✨

Join us at IIEX APAC on February 7-8, and hear from Neelabh Tripathi from Kimberly-Clark. Neelabh will be discussing the solutions that drive consumer-led innovation for AfH and at-home markets

Register now! https://hubs.ly/Q01zpdlM0

Can we live without it? 👀Join us at IIEX APAC on February 7-8, and hear from Siddhartha Rajagopalan from Agoda. Siddhart...
01/27/2023

Can we live without it? 👀

Join us at IIEX APAC on February 7-8, and hear from Siddhartha Rajagopalan from Agoda. Siddhartha will walk us through how significant restech are contributing to our industry.

Register now! https://hubs.ly/Q01zp9Mc0

The lineup for IIEX Europe 2023 has just dropped! 🎉Join us in Amsterdam, March 28-29, and be a part of 60+ dynamic sessi...
01/26/2023
IIEX Europe 2023

The lineup for IIEX Europe 2023 has just dropped! 🎉

Join us in Amsterdam, March 28-29, and be a part of 60+ dynamic sessions hosted by incredible insights leaders at Yahoo, Johnson & Johnson, Miro, Mars Petcare, Novartis, Nestlé, Coty, Seenons, and more!

Register now!

IIEX Europe is designed to introduce you to the ideas that are changing the world of insights, and connect you with MR pros from some of the most innovative brands and agencies in the world. Join us in Amsterdam on March 28-29 to help co-create the future of insights!

Don’t let decision paralysis take control! 😮Join GreenBook and Schlesinger Group for an in-depth look at how to achieve ...
01/25/2023

Don’t let decision paralysis take control! 😮

Join GreenBook and Schlesinger Group for an in-depth look at how to achieve easy access to relevant data and improve the decision-making process across your business

https://hubs.ly/Q01ysZPN0

01/25/2023
Do you have a competitive edge? 👀 Join us in Bangkok February 7-8, and hear Simon Edwards from ANZ Bank discuss how to get the benefits of innovation and modify the start-up formula to operate in large companies, with established customer bases and exp

Do you have a competitive edge? 👀

Join us in Bangkok February 7-8, and hear Simon Edwards from ANZ Bank discuss how to get the benefits of innovation and modify the start-up formula to operate in large companies, with established customer bases and expectations.

Register now! https://hubs.ly/Q01z5x2g0

Only 14 days until ! ✨Join us at IIEX APAC on February 7-8, and hear from Lara Truelove from SAP. Lara will be discussin...
01/25/2023

Only 14 days until ! ✨

Join us at IIEX APAC on February 7-8, and hear from Lara Truelove from SAP. Lara will be discussing how you can unlock the hidden power of research in this new era

Register now! https://hubs.ly/Q01z7G2K0

Let's move the needle!Join us at IIEX APAC on February 7-8, and hear from Donovan Yong from Mastercard. Donovan will be ...
01/25/2023

Let's move the needle!

Join us at IIEX APAC on February 7-8, and hear from Donovan Yong from Mastercard. Donovan will be discussing how organizations can operationalize personalization with the right data, technology and methodology.

Register now! https://hubs.ly/Q01z7wpW0

15 days until ! 🎉 Join us at IIEX APAC on February 7-8, and hear from Lucy Davison from Keen as Mustard Marketing. Lucy ...
01/24/2023

15 days until ! 🎉

Join us at IIEX APAC on February 7-8, and hear from Lucy Davison from Keen as Mustard Marketing. Lucy will be discussing how we can attract and amplify women’s leadership in market research

Register now! https://hubs.ly/Q01y-zkm0

See you in Bangkok! 🎉 Join us at IIEX APAC on February 7-8, and hear from Nikki Lavoie from Savanta. Nikki will be discu...
01/24/2023

See you in Bangkok! 🎉

Join us at IIEX APAC on February 7-8, and hear from Nikki Lavoie from Savanta. Nikki will be discussing decoding experiential collaboration in the digital age

Register now! https://hubs.ly/Q01y-r_v0

“We need to have this hard-hitting discussion on how we may also need to activate our business thinking, understanding w...
01/23/2023
IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google | GreenBook

“We need to have this hard-hitting discussion on how we may also need to activate our business thinking, understanding what we’re good at as a team.” - Muzayun Mukhtar, Google

Check out this conversation with Muzayun to get a glimpse at what you can expect to hear from her this February at IIEX APAC!

https://hubs.ly/Q01ysCSG0




Get ready for IIEX APAC by discussing the upcoming event and innovation in research with Muzayun Mukhtar, who leads research for Google Search in India.

Are your questions translating between cultures? 💭Here’s how to ensure your questions will elicit responses that will be...
01/21/2023
Designing Research with Culture in Mind | GreenBook

Are your questions translating between cultures? 💭

Here’s how to ensure your questions will elicit responses that will be helpful and well-received.

https://hubs.ly/Q01xzD4-0




When English-speaking researchers from one cultural background try to create questions for non-English speaking people from another background, they need to be able to ensure their questions will elicit the kinds of responses that will be helpful and well-received.

01/21/2023
18 days until IIEX APAC! 🎉 Join us at IIEX APAC on February 7-8, and hear from Nazish Zafar from Grab. Nazish will walkthrough how to crystallize the top user pain points by triangulating various sources of data! Register now! https://hubs.ly/Q01ywLCy0

18 days until IIEX APAC! 🎉

Join us at IIEX APAC on February 7-8, and hear from Nazish Zafar from Grab. Nazish will walkthrough how to crystallize the top user pain points by triangulating various sources of data!

Register now! https://hubs.ly/Q01yPvXc0

01/21/2023
Join us at IIEX APAC on February 7-8, and hear from Simon Edwards from ANZ Bank. Join Simon as he discusses how to use startup insights to drive established corporate innovation to retain a competitive edge Register now! https://hubs.ly/Q01yFHWN0

Join us at IIEX APAC on February 7-8, and hear from Simon Edwards from ANZ Bank. Join Simon as he discusses how to use startup insights to drive established corporate innovation to retain a competitive edge

Register now! https://hubs.ly/Q01yPsX_0

“Audio can be more memorable because the listener develops an image in their mind while listening.” - Katrina NoelleDisc...
01/20/2023
The Power of Audio | GreenBook

“Audio can be more memorable because the listener develops an image in their mind while listening.” - Katrina Noelle

Discover why audio creates a stronger connection that leads to more invested listeners.

https://hubs.ly/Q01xzKTK0



Get inspired to amp up your use of audio. Audio collection and deliverables allow insights professionals to improve audience connections, create memorable storytelling, get quick and easy access to insights, and build deeper immersion and empathy.

Say goodbye to decision paralysis! 😮Join GreenBook and Schlesinger Group for a deep dive into how to achieve easy access...
01/20/2023

Say goodbye to decision paralysis! 😮

Join GreenBook and Schlesinger Group for a deep dive into how to achieve easy access to relevant data and improve the decision-making process across your business

https://hubs.ly/Q01xzG2m0

01/20/2023
Get ready to Yabble it! 🎉 Join us at IIEX APAC on February 7-8, and hear from Kathryn Topp from Yabble. Join Kathryn for a demonstration on how AI can transform the way you work with unstructured data and give you the data superpowers you’ve longed f

Get ready to Yabble it! 🎉

Join us at IIEX APAC on February 7-8, and hear from Kathryn Topp from Yabble. Join Kathryn for a demonstration on how AI can transform the way you work with unstructured data and give you the data superpowers you’ve longed for!

Register now! https://hubs.ly/Q01yG8Ml0

01/20/2023
Get ready to grow fast! Join us at IIEX APAC on February 7-8, and hear from Shibani Philip from QuestionPro! Shibani will discuss how to use modern technology to increase your business growth through a community-based real and agile customer centricity!

Get ready to grow fast!

Join us at IIEX APAC on February 7-8, and hear from Shibani Philip from QuestionPro! Shibani will discuss how to use modern technology to increase your business growth through a community-based real and agile customer centricity!

Register now! https://hubs.ly/Q01yFKb70

01/19/2023
No-Nonsense! Join us at IIEX APAC on February 7-8, and hear from Akanksha Rastogi from Foodpanda. Akanksha will discuss the importance of delivering hyper-segmentation to complement hyper-personalization by understanding the needs Register now! https://h

No-Nonsense!

Join us at IIEX APAC on February 7-8, and hear from Akanksha Rastogi from Foodpanda. Akanksha will discuss the importance of delivering hyper-segmentation to complement hyper-personalization by understanding the needs

Register now! https://hubs.ly/Q01ywNjW0

Ten years ago, GreenBook created IIEX: the Insight Innovation Exchange, as an opportunity for MRX leaders to share Ideas...
01/18/2023

Ten years ago, GreenBook created IIEX: the Insight Innovation Exchange, as an opportunity for MRX leaders to share Ideas and collaborate to define the future of insights!

The Future is now! If is an innovation that didn't exist 10 years ago that is now a "best practice", you probably saw it first at IIEX! Explore the evolution of IIEX and join us at an upcoming event! → https://hubs.ly/Q01ysBQ40

“Among the micro-moment trends to watch out for in the future, perhaps the greatest will be the increasing importance of...
01/17/2023
Micro-Moments and Branding | GreenBook

“Among the micro-moment trends to watch out for in the future, perhaps the greatest will be the increasing importance of social media.” - Rudly Raphael, Eyes4Research

Discover how new technologies are taking control of how we buy and consume goods and services.

https://hubs.ly/Q01xzrWS0



As technology evolves, how we live our lives is constantly changing. New technologies are assuming a greater role in how we buy and consume goods and services.

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The 2022 Edition of GreenBook Research Industry Trends Report (GRIT) is now available!

This award program highlights 20 of the most influential up-and-coming leaders in marketing, insights, and analytics who are quickly making a name for themselves. This edition also announces the third annual GreenBook Future List honorees!

Don't miss out! Read the FULL report here: https://hubs.ly/Q015FzXJ0
We're thrilled to be participating in GreenBook's conference in Austin, TX () 4/19-20! Our Manager of Onboarding & Integration, Sarah Flagg, will give a special demo on finding on ! Learn more at https://bit.ly/iiexflagg.
The isn’t just for gamers anymore. With global revenue potential predicted to reach $800 million by 2024, industries beyond tech are exploring opportunities for growth in this new, digital landscape for entertainment, shopping, socializing, and more.

Join Tammy Young, SVP of Sales at Toluna, for a discussion that will unveil exciting opportunities to leverage new technologies in the metaverse to attract and build your audience. View the on-demand webinar here: https://app.livestorm.co/greenbook/the-metaverse-a-new-world-of-consumer-engagement?type=detailed

GreenBook |
🔮 Don’t you wish you could see into the future? From customer experience to data collection, insights and analytics professionals gave us a glimpse at what they believe is in store for the market research industry.

Read part 2 of GreenBook's Market Research Predictions for 2022:
https://bit.ly/33vykhc

Join our March 17th with GreenBook and you’ll learn how to apply an analytical approach to your research and discover how to effectively discern between short-term , and that will go the distance.

Register at https://bit.ly/mar17-webinar
Join us for an in-depth look at the real cost of inaccessible data, the ways leading technology providers are working together to unify company information, and how to gain more robust data through leveraging a powerful Knowledge Management Insights Engine. Thank you for hosting GreenBook
The isn’t just for gamers anymore. With global revenue potential predicted to reach $800 million by 2024, industries beyond tech are exploring opportunities for growth in this new, digital landscape for entertainment, shopping, socializing, and more.

Join Tammy Young, SVP of Sales at Toluna, for a discussion that will unveil exciting opportunities to leverage new technologies in the metaverse to attract and build your audience. View the on-demand webinar here: https://app.livestorm.co/greenbook/the-metaverse-a-new-world-of-consumer-engagement?type=detailed

GreenBook |
Join our Mar 17th (co-hosted by GreenBook) to learn how to apply an analytical approach to your and discover how to effectively discern between short-term fads, and that will go the distance. Save your seat at https://bit.ly/mar17-webinar.
Storytelling is Not Just for Reporting: How to Storify Your - February 25, 2022 http://ow.ly/eulp50I9tyL - visit - GreenBook
Learn how the right technology can help your business to reduce duplicate efforts, increase productivity, and save both time and money. Register today! Thank you, GreenBook
Will this be a year of growth? Will consolidation continue? If you’re asking yourself these questions, you need to thank GreenBook for getting some answers. Greenbook reached out to insights and analytics professionals for their predictions for the world of market research.

Learn more in part one of the Market Research Predictions for 2022:
https://bit.ly/33vSqYH

The isn’t just for gamers anymore. With global revenue potential predicted to reach $800 million by 2024, industries beyond tech are exploring opportunities for growth in this new, digital landscape for entertainment, shopping, socializing, and more.

Join Tammy Young, SVP of Sales at Toluna, for a discussion that will unveil exciting opportunities to leverage new technologies in the metaverse to attract and build your audience. Register for the webinar here: https://app.livestorm.co/greenbook/the-metaverse-a-new-world-of-consumer-engagement?type=detailed

GreenBook |
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