GreenBook

01/31/2023

The Truth is You are Not the Only One Asking these Questions about Hispanics | GreenBook

“Hispanics, of any race, are one of the fastest growing segments in the U.S. with a population of 62 million, representing about 19% of the population” - Natalia Infante Caylor, Ph.D., Hola Insights

Understand the importance for brands to learn about this influential segment, the complex language, and the rich culture.

https://hubs.ly/Q01zpfwV0

Hispanics are a growing segment in the U.S. thus it's important for brands to learn about this influential segment, the complex language, and the rich culture.

01/31/2023

Champion your UX & CX Research ROI

Join GreenBook and John Crouch, VP of Sales at Entropik Tech, for a can't-miss session on Thursday, February 2nd at 1 pm ET where you’ll discover how to make business decisions faster, with more accuracy

https://hubs.ly/Q01zpckq0

01/31/2023

1 week until IIEX APAC! 🎉 Join us at IIEX APAC on February 7-8, to be a part of one of the most prestigious consumer insights events in the world and discover new ideas that will evolve the future of insights! Register now! https://hubs.ly/Q01zpckf0

1 week until IIEX APAC! 🎉

Join us at IIEX APAC on February 7-8, to be a part of one of the most prestigious consumer insights events in the world and discover new ideas that will evolve the future of insights!

Register now! https://hubs.ly/Q01zGHKD0

01/30/2023

“It was an experiment. And 10 years on, we have some pretty remarkable evidence that our simple idea was a game changer.” - Leonard Murphy

Take a look back at the last 10 years of success as we look forward to the next 10 and beyond

https://hubs.ly/Q01zph7z0

01/30/2023

Top AI Trends Affecting the Market Research Industry | GreenBook

“The easiest way to boost the profitability of your business in today’s competitive industry is by optimizing the pricing of your offerings.” - Lucy Manole, Marketing Digest

Discover the AI trends that are taking over the market research industry

https://hubs.ly/Q01zpg-g0


Technology

Discover the AI trends that will shape the market research industry. From social media to customer experience research, get ready for AI to change research.

01/28/2023

Get ready to champion your UX & CX Research ROI

Join GreenBook and John Crouch, VP of Sales at Entropik Tech, for a can't-miss session on Thursday, February 2nd at 1 pm ET where you’ll discover how to make business decisions faster, with more accuracy

https://hubs.ly/Q01yt4HH0

01/28/2023

11 days until ! 🎉 Join us at IIEX APAC on February 7-8, for a refreshing two-day exchange of future-defining innovation and connect with like-minded insights professionals to discover new ideas and evolve the future of insight! Register now! h

11 days until ! 🎉

Join us at IIEX APAC on February 7-8, for a refreshing two-day exchange of future-defining innovation and connect with like-minded insights professionals to discover new ideas and evolve the future of insight!

Register now! https://hubs.ly/Q01zwml00

01/27/2023

Digging Deeper: Behavioral Science & the Future of MRX | GreenBook

Lenny Murphy is joined by Leigh Caldwell, co-founder of the Irrational Agency, for a deep dive into the evolution and future of behavioral science in commercial MRX.

https://hubs.ly/Q01ysNrR0

Join co-founder of the Irrational Agency, Leigh Caldwell, for an in-depth discussion on the evolution and future of behavioral science in commercial MRX.

01/27/2023

See you in Bangkok! ✨

Join us at IIEX APAC on February 7-8, and hear from Neelabh Tripathi from Kimberly-Clark. Neelabh will be discussing the solutions that drive consumer-led innovation for AfH and at-home markets

Register now! https://hubs.ly/Q01zpdlM0

01/27/2023

Can we live without it? 👀

Join us at IIEX APAC on February 7-8, and hear from Siddhartha Rajagopalan from Agoda. Siddhartha will walk us through how significant restech are contributing to our industry.

Register now! https://hubs.ly/Q01zp9Mc0

01/26/2023

Leaning Into Discomfort, Empathy, & Comprehensive Insights | GreenBook

Lean into empathy!

Lenny Murphy sits down with Rob Volpe, to discuss the power of empathy and his recently published book, “Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time”

https://hubs.ly/Q01yt2BM0

Discover how leaning into empathy rather than bias, can open dialogue for greater findings and can help to reflect a broader perspective on human behavior.

01/26/2023

IIEX Europe 2023

The lineup for IIEX Europe 2023 has just dropped! 🎉

Join us in Amsterdam, March 28-29, and be a part of 60+ dynamic sessions hosted by incredible insights leaders at Yahoo, Johnson & Johnson, Miro, Mars Petcare, Novartis, Nestlé, Coty, Seenons, and more!

Register now!

IIEX Europe is designed to introduce you to the ideas that are changing the world of insights, and connect you with MR pros from some of the most innovative brands and agencies in the world. Join us in Amsterdam on March 28-29 to help co-create the future of insights!

01/26/2023

Get ready to be the most loved brand around 💚 Join us at this February to hear Anurag Porwal from Galderma discuss how insights are your key to retaining and enhancing this love for the bigger established brands https://events.greenbook.org/i

Get ready to be the most loved brand around 💚

Join us at this February to hear Anurag Porwal from Galderma discuss how insights are your key to retaining and enhancing this love for the bigger established brands

https://hubs.ly/Q01yt4HK0

01/25/2023

Don’t let decision paralysis take control! 😮

Join GreenBook and Schlesinger Group for an in-depth look at how to achieve easy access to relevant data and improve the decision-making process across your business

https://hubs.ly/Q01ysZPN0

01/25/2023

Do you have a competitive edge? 👀 Join us in Bangkok February 7-8, and hear Simon Edwards from ANZ Bank discuss how to get the benefits of innovation and modify the start-up formula to operate in large companies, with established customer bases and exp

Do you have a competitive edge? 👀

Join us in Bangkok February 7-8, and hear Simon Edwards from ANZ Bank discuss how to get the benefits of innovation and modify the start-up formula to operate in large companies, with established customer bases and expectations.

Register now! https://hubs.ly/Q01z5x2g0

01/25/2023

Only 14 days until ! ✨

Join us at IIEX APAC on February 7-8, and hear from Lara Truelove from SAP. Lara will be discussing how you can unlock the hidden power of research in this new era

Register now! https://hubs.ly/Q01z7G2K0

01/25/2023

Let's move the needle!

Join us at IIEX APAC on February 7-8, and hear from Donovan Yong from Mastercard. Donovan will be discussing how organizations can operationalize personalization with the right data, technology and methodology.

Register now! https://hubs.ly/Q01z7wpW0

01/24/2023

14 days until IIEX APAC! 🎉 Join us at this February to gain unparalleled insights from Twitch, InnovateMR, Heineken, and many more! https://events.greenbook.org/iiex-asia-pacific/page/2322196/register

14 days until IIEX APAC! 🎉

Join us at this February to gain unparalleled insights from Twitch, InnovateMR, Heineken, and many more!

https://hubs.ly/Q01ysZPJ0

01/24/2023

15 days until ! 🎉

Join us at IIEX APAC on February 7-8, and hear from Lucy Davison from Keen as Mustard Marketing. Lucy will be discussing how we can attract and amplify women’s leadership in market research

Register now! https://hubs.ly/Q01y-zkm0

01/24/2023

See you in Bangkok! 🎉

Join us at IIEX APAC on February 7-8, and hear from Nikki Lavoie from Savanta. Nikki will be discussing decoding experiential collaboration in the digital age

Register now! https://hubs.ly/Q01y-r_v0

01/23/2023

IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google | GreenBook

“We need to have this hard-hitting discussion on how we may also need to activate our business thinking, understanding what we’re good at as a team.” - Muzayun Mukhtar, Google

Check out this conversation with Muzayun to get a glimpse at what you can expect to hear from her this February at IIEX APAC!

https://hubs.ly/Q01ysCSG0

Get ready for IIEX APAC by discussing the upcoming event and innovation in research with Muzayun Mukhtar, who leads research for Google Search in India.

01/21/2023

Designing Research with Culture in Mind | GreenBook

Are your questions translating between cultures? 💭

Here’s how to ensure your questions will elicit responses that will be helpful and well-received.

https://hubs.ly/Q01xzD4-0

When English-speaking researchers from one cultural background try to create questions for non-English speaking people from another background, they need to be able to ensure their questions will elicit the kinds of responses that will be helpful and well-received.

01/21/2023

18 days until IIEX APAC! 🎉 Join us at IIEX APAC on February 7-8, and hear from Nazish Zafar from Grab. Nazish will walkthrough how to crystallize the top user pain points by triangulating various sources of data! Register now! https://hubs.ly/Q01ywLCy0

18 days until IIEX APAC! 🎉

Join us at IIEX APAC on February 7-8, and hear from Nazish Zafar from Grab. Nazish will walkthrough how to crystallize the top user pain points by triangulating various sources of data!

Register now! https://hubs.ly/Q01yPvXc0

01/21/2023

Join us at IIEX APAC on February 7-8, and hear from Simon Edwards from ANZ Bank. Join Simon as he discusses how to use startup insights to drive established corporate innovation to retain a competitive edge Register now! https://hubs.ly/Q01yFHWN0

Join us at IIEX APAC on February 7-8, and hear from Simon Edwards from ANZ Bank. Join Simon as he discusses how to use startup insights to drive established corporate innovation to retain a competitive edge

Register now! https://hubs.ly/Q01yPsX_0

01/20/2023

The Power of Audio | GreenBook

“Audio can be more memorable because the listener develops an image in their mind while listening.” - Katrina Noelle

Discover why audio creates a stronger connection that leads to more invested listeners.

https://hubs.ly/Q01xzKTK0

Get inspired to amp up your use of audio. Audio collection and deliverables allow insights professionals to improve audience connections, create memorable storytelling, get quick and easy access to insights, and build deeper immersion and empathy.

01/20/2023

Say goodbye to decision paralysis! 😮

Join GreenBook and Schlesinger Group for a deep dive into how to achieve easy access to relevant data and improve the decision-making process across your business

https://hubs.ly/Q01xzG2m0

01/20/2023

Get ready to Yabble it! 🎉 Join us at IIEX APAC on February 7-8, and hear from Kathryn Topp from Yabble. Join Kathryn for a demonstration on how AI can transform the way you work with unstructured data and give you the data superpowers you’ve longed f

Get ready to Yabble it! 🎉

Join us at IIEX APAC on February 7-8, and hear from Kathryn Topp from Yabble. Join Kathryn for a demonstration on how AI can transform the way you work with unstructured data and give you the data superpowers you’ve longed for!

Register now! https://hubs.ly/Q01yG8Ml0

01/20/2023

Get ready to grow fast! Join us at IIEX APAC on February 7-8, and hear from Shibani Philip from QuestionPro! Shibani will discuss how to use modern technology to increase your business growth through a community-based real and agile customer centricity!

Get ready to grow fast!

Join us at IIEX APAC on February 7-8, and hear from Shibani Philip from QuestionPro! Shibani will discuss how to use modern technology to increase your business growth through a community-based real and agile customer centricity!

Register now! https://hubs.ly/Q01yFKb70

01/19/2023

Join us at this February and listen to powerful conversations with Meta, Google, HP, and many other industry-leading brands https://events.greenbook.org/iiex-asia-pacific/page/2322196/register

Join us at this February and listen to powerful conversations with Meta, Google, HP, and many other industry-leading brands

https://hubs.ly/Q01xzCnX0

01/19/2023

How to Personalize Customers’ Omnichannel Experience | GreenBook

Omnichannel personalization could be your golden ticket 🎉

Explore how to satisfy your customers' needs no matter when, where, or how they interact with a business.

https://hubs.ly/Q01xzFNr0

Omnichannel personalization can anticipate consumer wants and needs to satisfy them no matter when, where, or how they interact with a business.

01/19/2023

20 days until IIEX APAC! 🎉 Join us at IIEX APAC on February 7-8, and hear from Disha Bhatnagari from Carsome. Disha will discuss how customer experience is becoming the new Marketing ROI! Register now! https://hubs.ly/Q01ywNjW0

20 days until IIEX APAC! 🎉

Join us at IIEX APAC on February 7-8, and hear from Disha Bhatnagari from Carsome. Disha will discuss how customer experience is becoming the new Marketing ROI!

Register now! https://hubs.ly/Q01ywGHN0

01/19/2023

No-Nonsense! Join us at IIEX APAC on February 7-8, and hear from Akanksha Rastogi from Foodpanda. Akanksha will discuss the importance of delivering hyper-segmentation to complement hyper-personalization by understanding the needs Register now! https://h

No-Nonsense!

Join us at IIEX APAC on February 7-8, and hear from Akanksha Rastogi from Foodpanda. Akanksha will discuss the importance of delivering hyper-segmentation to complement hyper-personalization by understanding the needs

Register now! https://hubs.ly/Q01ywNjW0

01/18/2023

The Most Important Brand Tracker Question you are Probably Omitting | GreenBook

“My advice…use constant sum in your brand research. It just might be the mic drop you are looking for.” - Joel Rubinson, Rubinson Partners Inc

Discover the most crucial brand track questions to use in your research

https://hubs.ly/Q01xzsfF0

The constant sum question works perfectly with brand trackers! It is a valid way of measuring brand preferences that is free from cultural and country effects.

01/18/2023

Did you miss IIEX Health? Well, It’s your lucky day! 🎉 For a limited time, you can go online and access all your favorite sessions or the ones you missed! https://events.greenbook.org/iiex-health/agenda

Did you miss IIEX Health? Well, It’s your lucky day! 🎉

For a limited time, you can go online and access all your favorite sessions or the ones you missed!

https://hubs.ly/Q01ytZ3P0

01/18/2023

Ten years ago, GreenBook created IIEX: the Insight Innovation Exchange, as an opportunity for MRX leaders to share Ideas and collaborate to define the future of insights!

The Future is now! If is an innovation that didn't exist 10 years ago that is now a "best practice", you probably saw it first at IIEX! Explore the evolution of IIEX and join us at an upcoming event! → https://hubs.ly/Q01ysBQ40

01/18/2023

Join GreenBook for our FREE Artificial Intelligence Tech Showcase on Friday, January 20th at 1 pm ET, and learn actionable tips on leveraging artificial intelligence to enhance your consumer research. 🔎 https://events.greenbook.org/tech-showcase/page/1

Join GreenBook for our FREE Artificial Intelligence Tech Showcase on Friday, January 20th at 1 pm ET, and learn actionable tips on leveraging artificial intelligence to enhance your consumer research. 🔎

https://hubs.ly/Q01xzFNl0

01/18/2023

James Fergusson always leaves IIEX feeling motivated! 🎉 Don't miss out! Register now to be a part of one of the most prestigious consumer insights events in the world!→ https://events.greenbook.org/iiex-asia-pacific

James Fergusson always leaves IIEX feeling motivated! 🎉

Don't miss out! Register now to be a part of one of the most prestigious consumer insights events in the world!→ https://hubs.ly/Q01ylYlL0

01/18/2023

This is a game changer! 🎉 Join us at IIEX APAC on February 7-8, and hear from Dhawal Thaker from HDFC Bank. Dhawal will discuss why building a research repository is important for better data access! Register now! https://hubs.ly/Q01y8c-20

This is a game changer! 🎉

Join us at IIEX APAC on February 7-8, and hear from Dhawal Thaker from HDFC Bank. Dhawal will discuss why building a research repository is important for better data access!

Register now! https://hubs.ly/Q01yhGCq0

01/17/2023

ChatGPT and Implications for Market Research | GreenBook

Everyone’s talking about OpenAIs latest large language model — here’s what it means for the future of market research:

https://hubs.ly/Q01xzsj00

Chat GPT has generated a huge amount of buzz recently. But what is ChatGPT and what does it mean for the future of market research?

01/17/2023

Micro-Moments and Branding | GreenBook

“Among the micro-moment trends to watch out for in the future, perhaps the greatest will be the increasing importance of social media.” - Rudly Raphael, Eyes4Research

Discover how new technologies are taking control of how we buy and consume goods and services.

https://hubs.ly/Q01xzrWS0

As technology evolves, how we live our lives is constantly changing. New technologies are assuming a greater role in how we buy and consume goods and services.