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2022 Predictions: We've got the good, the bad, and the ugly from some of the best and brightest minds in insights & anal...
01/05/2022
Market Research Predictions for 2022 (Part One) | GreenBook

2022 Predictions: We've got the good, the bad, and the ugly from some of the best and brightest minds in insights & analytics! Here are their top predictions for 2022 and beyond: https://hubs.ly/Q011xS_80

#MarketResearch #MRX #Technology #Insights #2022 #data #Analytics

In this first installment of Market Research Predictions for 2022, read industry leaders' predictions related to growth and consolidation, technology, and talent acquisition as the world continues to wrestle with - and slowly recover from - COVID-19.

Here's a look back at the trends that defined market research in 2021. Where do you think we're headed next year? https:...
12/30/2021
Three Trends That Will Define Market Research in 2021 | GreenBook

Here's a look back at the trends that defined market research in 2021. Where do you think we're headed next year? https://hubs.ly/Q0119g8t0

#Automation #ArtificialIntelligence #Researchtrends #Insights #2022Predictions

Automation, help from artificial intelligence to manage massive amounts of data, agile research, and video research. What every insights professional needs to expect in 2021.

Up to 30% of respondents misrepresent themselves. Find out if you're maintaining a high standard and reducing bias in yo...
12/29/2021
Why Surveys Cannot Be Trusted | GreenBook

Up to 30% of respondents misrepresent themselves. Find out if you're maintaining a high standard and reducing bias in your survey research... https://hubs.ly/Q0119jlX0

#Surveys #ConsumerInsights #Research

Surveys are not reliable or accurate for market research and give a skewed picture of what customers are thinking. Find out why surveys cannot be trusted.

2021 marked the return of the "Cola Wars". Guess which brand won the epic battle for market share this year... https://h...
12/28/2021
Coke vs. Pepsi: The 2021 Cola Wars | GreenBook

2021 marked the return of the "Cola Wars". Guess which brand won the epic battle for market share this year... https://hubs.ly/Q0119gqj0

#Coke #PepsiCo #ShoppingTrends #ConsumerInsights Cocacola Now PepsiCo

Let’s take a look at consumer Coke and Pepsi purchasing habits to see what’s changed, and who’s on top. An examination of consumer cpg purchasing trends.

Take a deep dive into how PepsiCo used Zappi's "Amplify TV" to vet an early-stage holiday ad, identify consumer issues, ...
12/23/2021
PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing | GreenBook

Take a deep dive into how PepsiCo used Zappi's "Amplify TV" to vet an early-stage holiday ad, identify consumer issues, and ultimately produce a high-impact advertisement in this recent #InsightsThatWork case study... https://hubs.ly/Q0119kzR0

#Advertising #MarketResearch #MRX #Branding #GloballInsights

Through using Zappi Amplify TV, PepsiCo vetted an early-stage holiday advertisement for Walkers crisps, identified consumers' issues with it, and ultimately produced a high-impact ad using these insights.

If you're feeling the pressure to speed up market research processes and still gain quality insights, you're not alone. ...
12/22/2021
Bridging the Automation Gap to Meet Today’s Insights Demands | GreenBook

If you're feeling the pressure to speed up market research processes and still gain quality insights, you're not alone. Here's how to bridge the data collection and automation gap in order to meet your company's goals https://hubs.ly/Q0115Ymh0

#Automation #Data #Insights #MarketResearch

Market research is speeding up and the pressure is increasing for quality insights. There’s no doubt that the decisions companies make today will spell the difference between success and failure. So how do we bridge the data collection and automation gap?

We've all seen the public backlash against brands with poor ad messaging over the past year... So when a major insurance...
12/21/2021
Validating Advertising Campaigns During a Tumultuous Year | GreenBook

We've all seen the public backlash against brands with poor ad messaging over the past year...

So when a major insurance company needed to hit the right tone during the pandemic, they turned to Suzy's market research automation platform to survey over 875,000 consumers. Discover how Suzy empowered this nationwide brand to build brand equity, increase loyalty, and gain new customers in our latest #InsightsThatWork case study
https://hubs.ly/Q0113j4S0

#Advertising #Branding #ConsumerResearch #MRX

This article makes for the fourth part of the Insights That Work: 2021 Edition. The case study focuses on Suzy's work with a major insurance company to vet its advertising strategy, leveraging Suzy’s proprietary consumer network to do so.

Looking for a new podcast? We've got you covered! Catch up on the latest episodes of the 'GreenBook Podcast' and discove...
12/17/2021

Looking for a new podcast? We've got you covered! Catch up on the latest episodes of the 'GreenBook Podcast' and discover the latest tech, research, and industry news ... https://hubs.ly/Q010MSbr0

#MarketResearch #GreenBookPodcast #Insights #Technology #TechTrends #Leadership
#Data

Looking for a new podcast? We've got you covered! Catch up on the latest episodes of the 'GreenBook Podcast' and discover the latest tech, research, and industry news ... https://hubs.ly/Q010MSbr0

#MarketResearch #GreenBookPodcast #Insights #Technology #TechTrends #Leadership
#Data

It's imperative to design specialized programs with precise demand in mind — but it isn't easy. Take a deep dive into ou...
12/15/2021
Making Data-Driven Decisions: How Do-It-Together Research is Informing Higher Education | GreenBook

It's imperative to design specialized programs with precise demand in mind — but it isn't easy. Take a deep dive into our InnovateMR #InsightsThatWork case study to learn how to get the job done... https://hubs.ly/Q010MH320

#HigherEducation #HigherEd #Academics #ConsumerResearch

In the second installment of Insights That Work: 2021 Edition, learn about InnovateMR's work with Fairfield University in designing a highly specialized graduate academic program.

50% of ad campaigns and 80% of new products fail... Marketing can do so much better. Check out these tips to help increa...
12/14/2021
Busting Seven Marketing Myths | GreenBook

50% of ad campaigns and 80% of new products fail... Marketing can do so much better. Check out these tips to help increase your ROI https://hubs.ly/Q010MDDx0

#MarketingStrategy #Marketing #Strategy #AdCampaigns

Marketing receives lackluster results in terms of ad effectiveness and new product success rates because there are marketing beliefs held by many that are simply incorrect. Here are seven myths busted with the goal of producing better marketing and research.

Data rights are connected to some of the most critical human rights issues of our time. Learn how to access timely data ...
12/10/2021
Why balancing data rights means protecting human rights

Data rights are connected to some of the most critical human rights issues of our time. Learn how to access timely data for your social and/or economic research projects while also protecting privacy... https://hubs.ly/Q010n7g-0

#InternationalHumanRights #HumanRightsDay #Data #Analytics #DEI
#DiversityandInclusion

How we tackle privacy and safety will shape how we solve the biggest social issues of our time.

CMOs - Tired of design flaws in your brand and campaign trackers? Here's a cheat sheet for retooling your data + uncover...
12/10/2021
Retooling Research to Properly Measure the Short and Long-Term Effects of Advertising | GreenBook

CMOs - Tired of design flaws in your brand and campaign trackers? Here's a cheat sheet for retooling your data + uncovering those critical campaign results... https://hubs.ly/Q010nbJS0

#DataAnalytics #CMO #Innovation #MarketResearch #Marketing

Brand and campaign trackers are usually mis-designed to survey the 95% of category buyers who are dormant to explain why you are seeing ad effects from the 5% of category buyers who are active at the time of the ad campaign. Here are ways to fix this disconnect.

You need access to reliable data, but sometimes TIME just isn't on your side. Here are a few tips on incentivizing your ...
12/08/2021
Is Money the Best Reward for B2B Respondents? | GreenBook

You need access to reliable data, but sometimes TIME just isn't on your side. Here are a few tips on incentivizing your B2B audience to respond to your surveys while still collecting top-quality data. https://hubs.ly/Q010l6dc0

#B2B #DataQuality #OnlineSurveys #DataCollection

The COVID-19 pandemic has thrust the world of business into a state of extreme uncertainty. Continuing difficulties with supply chains, rising costs, and unpredictable demand together impose a heavier burden on management than almost ever before. Moreover, with all the potential changes required to....

Your time and effort are better spent on targeting ads rather than expanding their reach. Let's take a deep dive into tw...
12/08/2021
Why Targeting Eats Reach-Based Media Strategies for Lunch | GreenBook

Your time and effort are better spent on targeting ads rather than expanding their reach. Let's take a deep dive into two ground-breaking case studies to see how it's done - the right way! https://hubs.ly/Q010l8yW0

#ConsumerResearch #MarketingInsights #BrandResearch #LevelUpYourResearch

In the digital age, time and effort are better spent on targeting ads rather than expanding their reach. Dive into the data with Joel Rubinson.

12/06/2021
www.greenbook.org

Multi-Touch Attribution is essential to winning in digital marketing. Explore
the new tech and strategies that will help you become a "best-in-class" marketer in 2022: https://hubs.ly/Q010lf0w0

#DataStrategy #Analytics #MarketResearch

The new era of space exploration has been dubbed the "Billionaire Space Race" — and despite criticism, it's here to stay...
12/06/2021
How Will the Billionaire Space Race Affect Society? | GreenBook

The new era of space exploration has been dubbed the "Billionaire Space Race" — and despite criticism, it's here to stay. Explore how these scientific innovations will impact the future of technology for everyday consumers and investors, billionaire or not: https://hubs.ly/Q010l9bz0

#EmergingTech #SpaceTravel #NASA #MRX

Despite critiques of the "Billionaire Space Race", it is here to stay. Rudly Raphael examines the space race and its impacts on everyone on the planet, billionaire or not.

Discover the connection between your consumer's attitudes and purchasing behaviors in our latest LevelUP Your Research a...
11/30/2021
Brand Loyalty: The Link between Attitudes and Behaviors | GreenBook

Discover the connection between your consumer's attitudes and
purchasing behaviors in our latest LevelUP Your Research article: https://hubs.ly/H0_Z7w70

#CustomerLoyalty #BehavioralData #BrandStrategy #MRX

In his debut article of his expert channel "LevelUP Your Research", Joel Rubinson dives into the connection between consumer attitudes and behaviors, and how it can benefit market researchers.

Leading market intelligence agency Mintel helped to expand Clif Bar & Company's global brand by completing an analysis t...
11/29/2021
Clif Bar & Company Uses Data to Lead Better-for-You and Better-for-the-Environment Product Development | GreenBook

Leading market intelligence agency Mintel helped to expand Clif Bar & Company's global brand by completing an analysis that became the recommended focus of product innovation in marketing. Check out the featured case study on GreenBook blog: https://hubs.ly/H0_Zkhs0

#Insightsthatwork #BrandStrategy #Globalbranding #CaseStudy

Welcome to GreenBook's Insights That Work: 2021 Edition! Over the next seven weeks, we will feature case studies authored by market research professionals. In the first installment, learn about Mintel's work with Clif Bar & Company to expand their client's brand globally.

Studies have shown that 61% of Americans find diversity in advertising important, yet each year there's a significant la...
11/29/2021
Connecting with Consumers During Hanukkah

Studies have shown that 61% of Americans find diversity in advertising important, yet each year there's a significant lack of Hanukkah focused messaging.

Explore key research & tips about connecting with consumers celebrating Hannukah in this Resonate blog: https://hubs.ly/H0_XxBV0

#DEI #DiversityandInclusion #Diversity

First, you forge a connection with those who celebrate. Second, you build goodwill with consumers who appreciate inclusivity in advertising.

Today, and every day, we are grateful for our insights community!
11/25/2021

Today, and every day, we are grateful for our insights community!

Today, and every day, we are grateful for our insights community!

Thanks to new UX innovation, the travel industry is making a major comeback! These upcoming travel trends just might cha...
11/22/2021
5 Upcoming Travel Trends Pushed by UX Innovation | GreenBook

Thanks to new UX innovation, the travel industry is making a major comeback! These upcoming travel trends just might change how you book your next journey: https://hubs.ly/H0_ClNr0

#TravelTrends #Travel #UserExperience #UXInnovation #ConsumerBehavior #CustomerExperience MindSpark Research

The travel industry is transitioning and progressing, with many thanks to new UX innovation. Whether you have plans to stay close to your home base or to jump across continents, read our article to stay up-to-date on new travel trends coming our way!

CMOs are increasingly turning to market research to inform business strategies. Learn why Insights Professionals are ado...
11/22/2021
7 Reasons Why Brands are Adopting Research Technology | GreenBook

CMOs are increasingly turning to market research to inform
business strategies. Learn why Insights Professionals are
adopting new research technology to meet their organizational goals: https://hubs.ly/H0_CfVk0

#ResearchTechnology #ConsumerInsights #BrandStrategy #MRX #ConsumerTrends

Between the rapid pace of consumer change and the importance of data to today’s brands, consumer insights are the new currency. And CMOs know it, too. Find out why brands and businesses are increasingly turning to research technology.

11/12/2021
401 Authorization Required

Ken Roberts, Executive Chairman of Forethought explains how setting more reasonable customer expectations can be more cost-effective in his latest GreenBook article: https://hubs.ly/H0_29Y50

#CX #CustomerExperience #MarketResearch #MRX

Veteran’s Day gives us the opportunity to honor the bravery and sacrifice of our U.S. Veterans. Here are 5 things you ma...
11/11/2021

Veteran’s Day gives us the opportunity to honor the bravery and sacrifice of our U.S. Veterans. Here are 5 things you may not know about why we commemorate our Veterans on Nov. 11th from Military.com: https://hubs.ly/H0_2bT_0

#VeteransDay2021 #HappyVeteransDay

Veteran’s Day gives us the opportunity to honor the bravery and sacrifice of our U.S. Veterans. Here are 5 things you may not know about why we commemorate our Veterans on Nov. 11th from Military.com: https://hubs.ly/H0_2bT_0

#VeteransDay2021 #HappyVeteransDay

Cassandra Tran, Director of Insights and Analytics for Southeast Asia and Korea at Universal Music Group, shares how UMG...
11/09/2021
UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn | GreenBook

Cassandra Tran, Director of Insights and Analytics for Southeast Asia and Korea at Universal Music Group, shares how UMG adapted to the pandemic and embraced Tik Tok to promote music across country and cultural lines. https://hubs.ly/H0-NKlW0

#ConsumerEngagement #Innovation #Insights #TikTok

A discussion on how Universal Music Group has adapted to the pandemic, embraces TikTok, and promotes music across country and cultural lines.

How can your brand and its products help people make their lives more meaningful? Explore these brand hacks to build str...
11/08/2021
The Pursuit of Happiness | GreenBook

How can your brand and its products help people make their lives more meaningful? Explore these brand hacks to build strategies focused on positive psychology: https://hubs.ly/H0-NF900

#BrandStrategy #MarketResearch #BrandValues

Read an excerpt from Emmanuel Probst's upcoming book, "Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning", on how positive psychology can benefit your brand.

Did you know consumer spending for Halloween is projected to reach an all-time high of $10.14 billion this year? Explore...
10/29/2021

Did you know consumer spending for Halloween is projected to reach an all-time high of $10.14 billion this year? Explore more Halloween spending projections in the chart below...https://hubs.ly/H0-ggkB0

Did you know consumer spending for Halloween is projected to reach an all-time high of $10.14 billion this year? Explore more Halloween spending projections in the chart below...https://hubs.ly/H0-ggkB0

Discover how market research and tech can be used to create social change in these powerful case studies....https://hubs...
10/29/2021
Why Keeping Technology Human Matters Now More Than Ever | GreenBook

Discover how market research and tech can be used to create social change in these powerful case studies....https://hubs.ly/H0-gfBC0

#technology #marketresearch #DEI #consumer Civicom Marketing Research Services

Marketing research helps bring awareness to issues sometimes overlooked in our technologically advanced society. In a world where digital transformation has become the new frontier, keeping technology human is imperative for a brighter future.

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Hitting the right tone in marketing creative is more important now than ever before. Read our featured case study in GreenBook to learn how Suzy helped a major insurance client test messaging and ensure positive brand perception for ads aired during major sporting events. https://www.greenbook.org/mr/insights-that-work/validating-advertising-campaigns-during-a-tumultuous-year/
Leading Market Research Media Hub, GreenBook, Chooses Canvs AI to Automate Coding for their GRIT Reports https://bit.ly/3ouT7Ju #mrx #AI #insights #automation
"Our visual maps allow us to see what's more central to a topic...you can also compare data sets to gauge sentiment." - Sarah Flagg, our Onboarding & Integrations Manager, on "Finding #KeyInsights on #Consumers" during today's Insights Tech Showcase presented by GreenBook #MRX.
Today is the GreenBook Insights Tech Showcase - will you be tuning in to hear from us and other companies in the social media research and intelligence space? Our session begins at 1:55PM where we will discuss how traditional social listening has evolved into enterprise decision intelligence. Register here: https://bit.ly/3qASsYr #Converseon #DecisionIntelligence
LAST CHANCE, Join our Onboarding and Integrations Manager, Sarah Flagg, as she takes a #DataDeepDive into finding key insights on your consumers during GreenBook's "Insights Tech Showcase" Friday, Nov 12th. Sign up at https://bit.ly/greenbook12nov.
We are participating in GreenBook's Tech Showcase and presenting on measuring brand relevance and reputation, conversation data, and decision intelligence. Register here https://bit.ly/3D2RNTa - our session is at 2PM EST. #Converseon #DecisionIntelligence
Have you been hesitant to incorporate UX research into your brand, or do you just think your business doesn't need it? Well, in our article with GreenBook we explain why it's time you reconsider, as we debunk several common excuses for not getting to know your user base to better your brand strategy!👩‍💻💡 #ux #userresearch #MindSpark
...NOVOMERC...ONLY FIELDWORK FOR MARKET RESEARCH IN LATINAMERICA.... (www.novomerc.cl)
The automotive industry is taking a deep dive into UX/UI design with hands-free parking, customization, and more! Catch our article with GreenBook for what to look forward to in the new digitalized age of driving! 🚗💡 #uxdesign #automotive #innovation
#UXdesign and #Fintech meet in the middle to create thoughtful solutions to new innovative services! Transforming the traditional business model, read our article with GreenBook about what is to come in financial technology and user experience from the perfect storm that is Fintech and UX. 👩‍💻💡 #Fintech #productdesign
Ethnographic research is ideal for accessing real-world insights, but what do you do when there are privacy, ethical, or regulatory concerns? ℹ️ One solution is dynamic role-play, a qualitative methodology that simulates conversations when true immersion is not an option. Through examining language, tone of voice, body language, and eye-tracking, you can generate rich insights to understand how your audience thinks. 💡 Learn more in this online webinar, hosted by GreenBook: https://bit.ly/3kPF7bm! #datadiggers #datadiggersmr #GreenBook #webinar #surveys #opinions #panels #proprietarypanels #marketresearch #marketresearchexperts #experts #fullservicecompany
We’re excited to be sponsoring Insights Marketing Day this year! Hosted by GreenBook, Little Bird Marketing and Keen as Mustard Marketing, Ltd., this event is for anyone with a sales or marketing role in the insights industry. We will be there! Will you? Save $100 on your In-Person Conference Pass when you use code IMDSPONSOR2021 at checkout: https://buff.ly/3mxmUAG #multilingualconnections #mrx #insightsmarketingday #insights