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Measuring voter response during a debate is generally done using dial testing, to see second by second how a sample of v...
08/06/2019
Gauging Voter Response with Biometrics

Measuring voter response during a debate is generally done using dial testing, to see second by second how a sample of voters is reacting. Biometrics takes the pressure off of the participant, using metrics such as heart rate to measure real-time reactions.

Using biometrics to better understand voter opinions.

[Webinar 8/8] See how Greyhound overcame CX challenges, re-focused the front line & executive teams on the customer, and...
08/06/2019
Webinar Registration

[Webinar 8/8] See how Greyhound overcame CX challenges, re-focused the front line & executive teams on the customer, and increased NPS by 20 points with Thematic Register here: http://ow.ly/MZ8k50vgDPb

I agree to the Greenbook Terms of Service and Privacy Policy and consent to Greenbook contacting me and sharing my information with the web presenters that I have requested information from. I may opt out of information collection services or change my preferences at any time by contacting [email protected]...

Changes brought on by machine learning, AI, and deep learning, have pushed the industry forward. However, statistical mo...
08/06/2019
Machine Learning vs. Statistical Modeling

Changes brought on by machine learning, AI, and deep learning, have pushed the industry forward. However, statistical modeling remains an important feature of the market research process.

Why statistical modeling will stay its ground in market research.

Research providers are 9% more likely to feel optimistic about their business outlook than research buyers. Get a in-dep...
08/06/2019

Research providers are 9% more likely to feel optimistic about their business outlook than research buyers. Get a in-depth view into the data in the latest GRIT Report: http://bit.ly/30s2j2v

[Webinar 8/8] Find out why you NEED a “beachhead metric” and other counterintuitive strategies for generating buy-in...
08/05/2019
Webinar Registration

[Webinar 8/8] Find out why you NEED a “beachhead metric” and other counterintuitive strategies for generating buy-in with Thematic Register now: http://ow.ly/rf6F50vgDC6

I agree to the Greenbook Terms of Service and Privacy Policy and consent to Greenbook contacting me and sharing my information with the web presenters that I have requested information from. I may opt out of information collection services or change my preferences at any time by contacting [email protected]...

See how individual organizations fit into the insights industry ecosystem in the GRITscape: http://bit.ly/30s2j2v
08/02/2019

See how individual organizations fit into the insights industry ecosystem in the GRITscape: http://bit.ly/30s2j2v

[Webinar 8/8] Learn how your survey design and analysis can hide or highlight what customers really want with Thematic R...
08/02/2019
Webinar Registration

[Webinar 8/8] Learn how your survey design and analysis can hide or highlight what customers really want with Thematic Register today: http://ow.ly/3IMJ50vgDwz

I agree to the Greenbook Terms of Service and Privacy Policy and consent to Greenbook contacting me and sharing my information with the web presenters that I have requested information from. I may opt out of information collection services or change my preferences at any time by contacting [email protected]...

Interview with Eric Salama, CEO of Kantar on the Bain Capital acquisition, on the transformation of the market research ...
08/01/2019
CEO Series: Interview with Eric Salama, CEO of Kantar

Interview with Eric Salama, CEO of Kantar on the Bain Capital acquisition, on the transformation of the market research industry and the Kantar business, and what the future may hold. @Kantar

Interview with Eric Salama, CEO of Kantar, on the Bain Capital acquisition.

Which beverage company made its debut appearance and beat out Heineken in the ‘Top 25 Most Innovative Clients’ list?...
08/01/2019

Which beverage company made its debut appearance and beat out Heineken in the ‘Top 25 Most Innovative Clients’ list? Find out in the latest GRIT Report: http://bit.ly/30s2j2v

The only thing constant in the Insights Industry is change. The GRIT Business & Innovation Report provides valuable take...
07/31/2019
Top 3 Themes from the 2019 GRIT Business & Innovation Report

The only thing constant in the Insights Industry is change. The GRIT Business & Innovation Report provides valuable takeaways to help guide where that change is headed. @hotspex.research

Crucial takeaways from the latest GRIT publication.

“Houston is a marketing research expert consultant, experiential marketing aficionado, and innovative entrepreneur. Sh...
07/31/2019

“Houston is a marketing research expert consultant, experiential marketing aficionado, and innovative entrepreneur. She has created a new niche in marketing research and is a rising star who exemplifies the spirit of our industry.” http://ow.ly/URIU50uBTw7

Both clients and suppliers agree that AI is the buzzword of the year. Find out what else both sides of the table agree o...
07/31/2019

Both clients and suppliers agree that AI is the buzzword of the year. Find out what else both sides of the table agree on in the all-new GRIT Business & Innovation Edition: http://bit.ly/30s2j2v

Key changes and trends surfacing in the market research industry as presented in the top 10 blogs since the beginning of...
07/30/2019
The Most Widely Read Blog Posts From the First Half of 2019

Key changes and trends surfacing in the market research industry as presented in the top 10 blogs since the beginning of the year. See what's hot in the industry, and what everyone's talking about.

Key changes and trends surfacing in the market research industry.

Which companies are most likely to increase their research spend budgets? Download your (free!) copy of the GRIT Report ...
07/30/2019

Which companies are most likely to increase their research spend budgets? Download your (free!) copy of the GRIT Report to find out: http://bit.ly/30s2j2v

[Webinar 8/8] Proving the ROI of CX: How Greyhound Turned Customer Feedback into Buy-In & Results with Thematic  Registe...
07/30/2019
Webinar Registration

[Webinar 8/8] Proving the ROI of CX: How Greyhound Turned Customer Feedback into Buy-In & Results with Thematic Register here: http://ow.ly/1aJU50vgDbL

I agree to the Greenbook Terms of Service and Privacy Policy and consent to Greenbook contacting me and sharing my information with the web presenters that I have requested information from. I may opt out of information collection services or change my preferences at any time by contacting [email protected]...

With a high rate of failure among the launch of new products, listening to the voice of the customer is crucial. Here ar...
07/29/2019
9 Ways to Utilize Research in B2B Product Launches

With a high rate of failure among the launch of new products, listening to the voice of the customer is crucial. Here are 9 reasons products fail in the B2B market, and how to fix them.

How to prevent the failure of new products in the B2B market.

Automation, AI and big data are the top 3 greatest opportunities in the latest GRIT Report—what is your #1? http://bit...
07/29/2019

Automation, AI and big data are the top 3 greatest opportunities in the latest GRIT Report—what is your #1? http://bit.ly/30s2j2v

Adopting an AI-enabled knowledge management platform can save not only time but money. Prevent repetitive research throu...
07/26/2019
How AI is Ending Redundant Research Waste

Adopting an AI-enabled knowledge management platform can save not only time but money. Prevent repetitive research through using past work as a guidebook. @equals3ai

Using AI-enabled knowledge management platforms to streamline work.

Get a bite-sized visual summary of newest GRIT Report's findings on pages 4-5! http://bit.ly/30s2j2v
07/26/2019

Get a bite-sized visual summary of newest GRIT Report's findings on pages 4-5! http://bit.ly/30s2j2v

Looking for the full GRIT Report data set? Use Office Reports for an in-depth analysis: http://bit.ly/30s2j2v
07/25/2019

Looking for the full GRIT Report data set? Use Office Reports for an in-depth analysis: http://bit.ly/30s2j2v

“Sara is one of the best young research leaders I have ever worked with. Her project on Twitter Global B2B positioning...
07/25/2019

“Sara is one of the best young research leaders I have ever worked with. Her project on Twitter Global B2B positioning was the single most impactful research project Twitter has done in the last 2 years.” http://ow.ly/a8hI50uBTrA

These are the ones to watch: Which 12 companies debuted on the ‘Top 50 Most Innovative Suppliers’ list: http://bit.l...
07/24/2019

These are the ones to watch: Which 12 companies debuted on the ‘Top 50 Most Innovative Suppliers’ list: http://bit.ly/30s2j2v

“Remy is the heartbeat of our company. She is committed to the growth of the marketing research industry, as well as t...
07/23/2019

“Remy is the heartbeat of our company. She is committed to the growth of the marketing research industry, as well as the next generation of researchers.” Get to know Remy in her full GRIT Future List honoree profile: https://www.greenbook.org/grit/

Want to explore MR trends and historical data from the GRIT Report? Dive deep into the data with the KnowledgeHound port...
07/23/2019

Want to explore MR trends and historical data from the GRIT Report? Dive deep into the data with the KnowledgeHound portal: http://bit.ly/30s2j2v

07/22/2019

Over 8,000 people have already read the GRIT Business & Innovation Edition. See what all the buzz is about: http://bit.ly/30s2j2v

Product recalls can have a tangible impact on how a brand is viewed. Claire Bruce Benes discusses the effects of a produ...
07/18/2019
How Consumer Insights Can Prevent Brand Disasters

Product recalls can have a tangible impact on how a brand is viewed. Claire Bruce Benes discusses the effects of a product recall on consumer attitudes. Toluna Corporate

Product recalls can have a tangible impact on how a brand is viewed.

The state of democracy and public opinion research were common themes at the 74th Annual AAPOR and 72nd WAPOR Annual Con...
07/18/2019
Who Listens to the People?

The state of democracy and public opinion research were common themes at the 74th Annual AAPOR and 72nd WAPOR Annual Conferences. Arundati Dandapani presents key takeaways from the conferences. Generation1.ca

Arundati Dandapani presents key takeaways from AAPOR & WAPOR.

Find out which brand industries are increasing their research budget the most in the all-new GRIT Business & Innovation ...
07/18/2019

Find out which brand industries are increasing their research budget the most in the all-new GRIT Business & Innovation Report: http://bit.ly/30s2j2v

As much as market research is described as a science, we must not lose sight of it as an art form too. Other artistic pr...
07/17/2019
The Importance of Good Stories and Design: Viewing Insight as an Art Form

As much as market research is described as a science, we must not lose sight of it as an art form too. Other artistic professions and experiences can provide vital insight into the principles of storytelling and design.

Flex MR

As much as market research is described as a science, we must not lose sight of it as an art form too.

“Preriit pushes the boundaries of what can be learned from digital analytics: from text, pictures, and much more.” R...
07/17/2019

“Preriit pushes the boundaries of what can be learned from digital analytics: from text, pictures, and much more.” Read more about Preriit and the GRIT Future List: http://ow.ly/RQDI50uBTfy

Want a quick visual summary of the GRIT Business & Innovation edition's findings? Check out executive summary infographi...
07/17/2019

Want a quick visual summary of the GRIT Business & Innovation edition's findings? Check out executive summary infographic (pg 4-5) on buzzwords, top challenges, business outlooks and more! http://bit.ly/30s2j2v

Jack Miles shares his most valuable learnings from the recent Nudgestock event in the UK.
07/16/2019
Six Takeaways from Nudgestock

Jack Miles shares his most valuable learnings from the recent Nudgestock event in the UK.

Jack Miles shares his most valuable learnings from the recent Nudgestock event.

07/16/2019

AI is the buzzword of the year—said with optimism or pessimism? Find out in the newly released GRIT Business & Innovation Report: http://bit.ly/30s2j2v

Keeping clients happy is often times more complicated than offering the simplest technology solutions. John Bird details...
07/15/2019
Technology vs Relationships: The Struggle is Real

Keeping clients happy is often times more complicated than offering the simplest technology solutions. John Bird details the importance of human connection. Infotools

Keeping clients happy is often times more complicated than offering the simplest technology solutions.

Download your copy of the all-new GRIT Business & Innovation Report to find out why technology companies are growing 10%...
07/15/2019

Download your copy of the all-new GRIT Business & Innovation Report to find out why technology companies are growing 10% more than service companies: http://bit.ly/30s2j2v

Decoding which consumer-led trends will last as opposed to which are doomed to a short shelf life is challenging. Jason ...
07/15/2019
White Rabbit Trends

Decoding which consumer-led trends will last as opposed to which are doomed to a short shelf life is challenging. Jason Partridge shares tips on how to keep your head above water and still make the most of consumer-led trends.

Jason Partridge shares tips on how to keep your head above water and still make the most of consumer-led trends.

“Melinda is a trailblazer widely-recognized for reshaping the consumer insights landscape through innovative marketing...
07/15/2019

“Melinda is a trailblazer widely-recognized for reshaping the consumer insights landscape through innovative marketing technology tools. She is a thought leader, leveraging her expertise to educate the industry about machine learning.” http://ow.ly/vbim50uBT7c

The click farms of the market research industry have been uncovered - distributed survey farms. Ofir Pasternak explains ...
07/12/2019
Market Research Fraud – Distributed Survey Farms Exposed

The click farms of the market research industry have been uncovered - distributed survey farms. Ofir Pasternak explains the process, from the first occurrence of fraudulent activity to its source, the extent of the problem and how to avoid its reoccurrence. Persona.ly

The click farms of the market research industry have been uncovered - distributed survey farms.

Creating a digital platform to enable new research methodologies is a great way to easily onboard research participants....
07/12/2019
Monthly Dose of Design: Instructional and Onboarding Design

Creating a digital platform to enable new research methodologies is a great way to easily onboard research participants. In this article, Emma and Nicholas provide tips on keeping the process simple and effective through design.

Creating a digital platform to enable new research methodologies is a great way to easily onboard research participants.

Find out which 12 companies debuted on the 'Top 50 Most Innovative Companies' list in the all-new GRIT Business & Innova...
07/12/2019

Find out which 12 companies debuted on the 'Top 50 Most Innovative Companies' list in the all-new GRIT Business & Innovation Report: http://bit.ly/30s2j2v

A piece by our editor's, Lenny and Larry, on the rise of Microbrands and how their growth will change market research.
07/11/2019
Microbrands and Macrostrategy in Market Research

A piece by our editor's, Lenny and Larry, on the rise of Microbrands and how their growth will change market research.

A piece by our editor's, Lenny and Larry, on the rise of Microbrands and how their growth will change market research.

“Dr. Gross and her team are pioneering the art and science of listening in higher education marketing, communication, ...
07/11/2019

“Dr. Gross and her team are pioneering the art and science of listening in higher education marketing, communication, and fundraising at a time when the industry desperately needs help.” Read more about Liz's career in the full GRIT Future List profiles: https://www.greenbook.org/grit/

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