GreenBook

02/02/2021

And learn how COVID-19 has changed the insights industry, including tech adoption, business outlook, and the most in-demand skill sets: https://bit.ly/3tgn2ph

02/02/2021

Essentials When Building an Online Sample Platform | GreenBook

Thinking of building an online sampling platform? There are a few essentials you need to have in place (think the option to subscribe with an email address and feature multicultural participants in the general population mix).

https://bit.ly/2Mnywql
ThinkNow

Online sample providers need to incorporate online sample platforms and other web-based methods into their toolkits to stay competitive amid a rapidly changing market.

01/29/2021

The Newest Edition of the GRIT Report is Here | GreenBook

The latest GRIT Report is here and it is more focused, more actionable, and more important than ever before. "Our findings will help both buyers and suppliers to capitalize on the potential opportunities inherent in times of rapid disruption.

https://bit.ly/2YqGnWG
#insights #marketresearch #iiex #dataanalytics #grit #covid19

The latest GreenBook Research Industry Trends Report captures the changes impacting the insights and analytics industry as a result of the COVID-19 pandemic.

01/27/2021

Insights: Game of Skill or Chance? | GreenBook

“Who commissioned this research?" "Where did you get the sample from?”
Every researcher has been on the receiving end of a client who is less than thrilled with their survey results. But when is survey data criticism justified?

https://bit.ly/36x3Bin

Estimating the likelihood of adoption and the relative importance of a choice attribute are two areas where findings from survey data can be misleading.

01/26/2021

20th Anniversary - Seissmo

Natacha Dagneaud, Séissmo's CEO and founder discusses how she overcame burnout and the joys of "find the magical or unexpected in seemingly small things" with Edward Appleton in this reflection on the company's 20th anniversary.

https://bit.ly/3sTIlN7

Natacha Dagneaud, CEO of Seissmo talks to Edward Appleton on 20 Years as a Successful Female Entrepreneur Seissmo celebrates its 20th anniversary this January – congratulations are in order, and no doubt the company will find time to celebrate amply. But then business as usual perhaps? Birthdays c...

01/26/2021

Where is Marketing Data Science Headed? | GreenBook

A "cookieless future," the "multiple me," the cost of personalized marketing, and UX/CX. Kevin Gray ruminates on what the future holds for marketing data science.

https://bit.ly/3bWmFKd

Marketing data science is a significant part of marketing and is a direct competitor with traditional marketing research. What does the future hold in store for marketing data science?

01/25/2021

Three Trends That Will Define Market Research in 2021 | GreenBook

Can you guess which 3 tech 'trends' "will be particularly important as many organizations look to realign costs and spending in times of a looming economic downturn?"
And more importantly, are you already using them?

https://bit.ly/2Ky7cov
Medallia

Automation, help from artificial intelligence to manage massive amounts of data, agile research, and video research. What every insights professional needs to expect in 2021.

01/25/2021

Qualtrics on Market Research in 2021: A Global Snapshot | GreenBook

How are 2,000 leading market researchers from 16 countries pivoting and adapting to serve their stakeholders? Discover the actions leading researchers are prioritizing in 2021 as they look to move forward, and design the experiences people want next.

https://bit.ly/3p4mSP5
Qualtrics

Discover the actions leading researchers are prioritizing in 2021 as they look to move forward post-COVID, and design the experiences people want next.

01/21/2021

The Industry is Changing and So Are We! | GreenBook

"Many agencies talk about behavioral science and push it as their “new” competency. Some even consider behavioral science 'a trend'. It is simply not new. It is the one constant in this time of great uncertainty. But it is only an authentic differentiator for those insights agencies who have done the hard work to make it effective and authentically foundational." Alex Hunt explains why PRS IN VIVO USA is rebranding as Behaviorally.

https://bit.ly/361drIS

PRS is rebranding to Behaviorally to embrace the two prescient themes that are highly relevant now: the importance of behavioral science for defining consumer choice and the need for digitization.

01/20/2021

Bitly | Forbidden | 403

How and where Americans plan on spending their stimulus checks.
https://bit.ly/3oZ4Hud

This is a 403 error, and it's not as ominous as it sounds. Bitly can only show this page to people who have permission to see it. Maybe what you are looking for can be found at Bitly.com.

01/19/2021

Rethinking the Way We Think | GreenBook

How can we apply System 1 and System 2 thinking to become better market researchers?

https://bit.ly/3iqfmvA
IX, Ltd.

Ten years after Daniel Kahneman's told us about System 1 and System 2 thinking, have market researchers put thinking fast and slow to their best possible use?

01/14/2021

The Folly of the 'The Long and the Short of It' | GreenBook

To quote Hugh Johnston, Vice Chairman and Chief Financial Officer of PepsiCo, “Any idiot can do short term. Any idiot can do long term. The trick is to do both.” Make sure your brand building and direct response campaigns embody a 'Communications Triple Play' for ultimate success.
https://bit.ly/39qn5FJ

Advertising designed only to elicit an emotion unaccompanied by a reason to believe is a frightfully inefficient and wasteful way to spend the communications budget.

01/13/2021

Is In-Person Research Dead? Or Just Hibernating? | GreenBook

Is in-person research finished? No! Here's why.
https://bit.ly/3q2v7LQ

L&E Research

Online research tools have been around for over two decades, and synchronous solutions have become more prolific. We are quickly reaching saturation of digital video penetration in the US. So what can we and can't we do with online research platforms?

01/12/2021

3 Key Factors to Successful AI Implementation in the Workplace | GreenBook

The 3 considerations every business leader needs to think about before implementing an AI solution for their employees and customers.

https://bit.ly/38CeAsf
Chief Outsiders

Three key considerations corporate leaders will need to address to implement AI systems in line with company cultures so humans and AI systems are able to work in tandem.

01/06/2021

Designing Mixed Methodology Studies for More Prescriptive Insights | GreenBook

GutCheck gave us an inside look at creating mixed methodology studies "so you can understand how our research design impacts real business decisions and learn some best practices for working with your research partner."

https://bit.ly/2KzCVWf
GutCheck

Learn how to design a mixed methodology study that will inform your next critical business decision or strategic initiative. A mixed methodology study combines qualitative and quantitative research.

01/05/2021

Rethinking Segmentation to Discover Future White Spaces | GreenBook

Do people's choices reflect what they want? In our latest article, Ranjana Gupta explains how to create surveys that accurately reflect what customers desire.

https://bit.ly/3mLNlPq
Kantar

Segmentation has remained a glamorous exercise for market researchers. This is a segmentation approach that is focused on understanding the future needs of consumers.

01/04/2021

The Rise of Influencer Marketing in Healthcare | GreenBook

Context is key when considering Digital Opinion Leaders (Influencers). Especially when it comes to healthcare and pharma.

https://bit.ly/3aK3Vx7
CREATION.co

HCP Digital Opinion Leaders are the online influencers of the healthcare world. How to choose the right influencers for your brand.

12/29/2020

The GreenBook is looking for fresh voices and new perspectives for 2021. New authors are welcome! Check out the editorial guidelines and submit your article today: https://bit.ly/37pj6bE #marketresearch #iiex #leadership

12/23/2020

The Most Popular Insights and Market Research Blog Articles of the Year | GreenBook

You read them, you loved them - Here is our list of the Top 10 Most Popular Articles From 2020! (Did you read them all?)

https://bit.ly/38oMm2G

Here are the 15 most popular market research and insights blog articles published in 2020 on the GreenBook blog. A COVID and its impacts both on customers and the MR industry captured our attention.

12/22/2020

Healthcare Trends From Social Listening | GreenBook

HCPs use social media have been using social media more than ever. Is telemedicine here to stay? How will healthcare systems and settings change after COVID? Will the healthcare industry be viewed differently after COVID-19? These are all conversations HCPs have been having online.

https://bit.ly/3h6yLB3
CREATION.co

HCPs are using social media and sharing emerging trends in healthcare and pharma. A great example of how social listening is a powerful tool when you listen to the right voices.

12/21/2020

Monthly Dose of Design: A Design Thinking Framework for Market Researchers | GreenBook

Can we create a design thinking framework that will specifically address the objectives of market researchers? In our latest Monthly Dose of Design, we did!

https://bit.ly/3r94wOi

Developing an adapted Design Thinking framework created designed for market research which modifies the typical DT Framework to achieve their objectives.

12/18/2020

Communities: The Key to Strategic Research in The COVID-Era? | GreenBook

"Social and emotional impacts for many people were extreme, resulting in a newfound willingness, even need, to connect with others including researchers." Lenny Murphy explains why Online Research Communities are a must-have solution to meet the evolving needs of users.

https://bit.ly/2LygUHp
#marketresearch #insights #onlineresearch #qualitative #covid19

Online Research Communities have become a central pillar of an effective research strategy for many years due to the benefits they unlock.

12/17/2020

Heartstring Wars – The Festive Season Battleground | GreenBook

Do big, emotional Christmas ads deliver on their core objectives?

https://bit.ly/38am44f

Are brands wasting their time with emotion-based brand building? Or do festive season campaigns designed to elicit deep emotional responses help brands resonate with customers.

12/16/2020

MRX Predictions for 2021 From Insights Industry Leaders | GreenBook

In 2021, the most the biggest change for insights professionals will be...
MRX and Insights predictions for 2021 from execs at Colgate Palmolive, Mars Wrigley, Zappi, Lucid, Dyanta, and more!

https://bit.ly/3mlcMHp
Colgate Mars Wrigley Zappi DynataGlobal

In our much-anticipated predictions article, insights and market research thought leaders share their predictions for what to expect in 2021.

12/15/2020

Check out the editorial guidelines and submit today: https://bit.ly/37wk7yO

12/15/2020

The Emerging COVID-19 Consumer Tribes | GreenBook

Opportunists, Survivalists, Shielders, and Jugglers - the four consumer tribes emerging out of the COVID-19 pandemic based on the varying emotional states of consumers around the world. Read the latest GreenBook article to learn how to identify and appeal to each type of consumer.

https://bit.ly/3gEkBXx
Streetbees

Streetbees has been tracking the impact of COVID-19 on consumers' lives. Four tribes have emerged - which are your consumers in? Missing the mark on the impact of COVID-19 to your customers is not an option.

12/11/2020

Hispanic Votes Shift in the 2020 U.S. Presidential Election | GreenBook

"Traditionally, the U.S. Hispanic vote has overwhelmingly leaned towards the Democratic ticket (at about 75%+). In the most recent presidential election, however, Hispanic voters were split along state and city lines." Check out the latest blog article by Art Padilla to find out why this year was different.

https://bit.ly/37K95WC
ThinkNow

Traditionally, the Hispanic vote has leaned towards the Democratic ticket. In the presidential election, however, Hispanic voters were split. Find out what this means for the 2024 election.

12/10/2020

Fresh perspectives, case studies, new tech, trends, and how-tos on research and insights–the GreenBook Blog wants to hear from you! Check out the editorial guidelines and submit today: https://bit.ly/2Jpv9xC

12/10/2020

Dancing with Duality: Achieving Brand Growth in a Mindful and Mindless World | GreenBook

"How people make brand choices is complex and nuanced, it is not simply about responding either automatically or deliberatively." Learn how to design brand interventions that can influence the decision-making process in the latest GreenBook blog article.

https://bit.ly/37SyKfK
Ipsos

Opportunistic brands need to find ways to challenge and disrupt the mindless decisionmaking process, then consistently deliver a user experience to match the brand promise.

12/09/2020

In-store vs Online Shopping: Where and What Consumers Buy | GreenBook

What’s your price? It probably depends on whether you are shopping online or in-person. In-store shoppers are 2x as likely to spend more than their online counterparts. Check out more interesting insights on what people buy, how much they are willing to spend, and what they will (and won't) research beforehand.

https://bit.ly/33OqhJm
MFour Mobile Research

Online shopping insights show that customers shopping online are less likely to spend more on big purchased but that's not all. Shopper behavior changes based on where, and what, they were buying.

12/08/2020

The Principles of Writing a Good Strategic Brief | GreenBook

Tip #7. "Make the best use of the time you have - Investing in the upfront stages, in particular, will reap dividends later on." Read the 7 additional tips for writing a great strategic brief.

https://bit.ly/3ozDXjA

How to brief out a project even when you are provided limited tangible information. A guide to writing a good strategic brief.

12/07/2020

How COVID-19 Has Changed Holiday Shopping and What That Means for Retailers | GreenBook

"The adverse impacts of the pandemic have been felt strongest among small local businesses. Many of these businesses have a smaller online footprint and have suffered as a result of a decrease in foot traffic in physical stores. The 2020 festive season is likely to see consumers coming out in support of their local stores when it comes to making festive purchases.
According to the data, as of May this year, searches for “available near me” have grown globally by over 100% since 2019."

Purpose-driven shopping, the movement to support local businesses, and extended cyber sales - why this year's holiday shopping season breaks the mold.

https://bit.ly/39AysN7
Medallia LivingLens, a Medallia company

Why consumer insight will be so valuable during this year's holiday season in particular.

12/07/2020

Qualtrics on Market Research in 2020: The Year That Changed Everything | GreenBook

How the lessons learned in 2020 can help you redefine the role of market research in your organization.

https://bit.ly/3lz2rrc
Qualtrics

Qualtrics' latest report explores how the lessons learned in 2020 can help you redefine the role of market research in your organization.

12/04/2020

The GreenBook is looking for fresh voices to contribute to our blog. New authors are welcome! Check out the editorial guidelines and submit your article today: https://bit.ly/39w46vh

12/03/2020

Emotion – Not a Matter For Expert Judgement | GreenBook

"Just because a marketing commentator judged a spot as emotional, does not mean that the communication elicited an emotion." Is emotional measurement flawed? The danger of judging the message sent and not the message received.

https://bit.ly/3o6BzR0

How do marketing experts assess the emotional power of marketing communications? Fact is, they are judging the message sent and NOT the message received. Uh oh!