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We're incredibly excited, and honored, to officially release the 30th edition of the GRIT Report! In our 2022 Insights P...
03/14/2022

We're incredibly excited, and honored, to officially release the 30th edition of the GRIT Report!

In our 2022 Insights Practice edition, you'll uncover critical insights for a variety of topics including the adoption of emerging methods, drivers of supplier selection, investment priorities for research, the evolving role and activities of researchers, and hot topics like automation and artificial intelligence.

Download your free report here: https://hubs.ly/Q015XryX0

#GRIT
#Insights
#MarketingResearch
#Strategy
#StrategicPlanning
#Marketing

Let's face it— most surveys aren't great...If you're churning out less than stellar surveys, the missing link to your de...
03/11/2022
Storytelling is Not Just for Reporting: How to Storify Your Survey | GreenBook

Let's face it— most surveys aren't great...

If you're churning out less than stellar surveys, the missing link to your design just might be infusing more storytelling.

Explore 5 key principles to "storifying" your participants' survey experience: https://hubs.ly/Q015NGj40

#SurveyDesign
#Storytelling
#UserExperience
#MRX
#Surveys

While the demand for storytelling in data analysis and visualization has exploded in recent years, survey design has done a poor job of evolving with the times. This article describes how to storify your survey to elevate the participant experience.

Inflation for raw materials may not dissipate any time soon — meaning brands need to find a way to adapt ASAP.Here are 3...
03/10/2022
How to Remain Competitive in a Context of Rising Raw Material Prices and Rising Wages? | GreenBook

Inflation for raw materials may not dissipate any time soon — meaning brands need to find a way to adapt ASAP.

Here are 3 key strategies to remain competitive in today's volatile market: https://hubs.ly/Q015NC9N0

#BrandStrategy
#ConsumerTrends
#MRX
#MarketResearch
#Inflation
#ConsumerGoods

Facing raw material price increases, commodity traders told us that certain structural factors are becoming fundamentally important and will have a very lasting impact on prices. Brands need to find ways to adapt to this new situation in the consumer goods sector.

Don't miss your opportunity to meet these power players at IIEX North America!Check out what other brands will be in att...
03/10/2022

Don't miss your opportunity to meet these power players at IIEX North America!

Check out what other brands will be in attendance this year: https://hubs.ly/Q015NB860

#Research
#MRX
#MarketResearch
#Marketing
#Brands

Managing the "digital shelf" is a massively difficult challenge that's time-consuming for e-commerce marketers. Luckily,...
03/08/2022
Optimize E-Commerce Images with AI to Maximize Conversion | GreenBook

Managing the "digital shelf" is a massively difficult challenge that's time-consuming for e-commerce marketers. Luckily, this AI-powered platform can help: https://hubs.ly/Q015CcWl0

#ArtificialIntelligence
#Marketing
#Technology

Managing the digital shelf is a massively difficult challenge and time-consuming for e-commerce marketers. However, there is a tested AI-powered platform that can help brands optimize e-commerce images and increase conversion rates by over 50%.

Market researchers are already familiar with the bell-shaped curve that most stat testing and analytics are based on (ie...
03/05/2022
Why I Love the Beta Distribution (Part One) | GreenBook

Market researchers are already familiar with the bell-shaped curve that most stat testing and analytics are based on (ie. normal distribution), but "Beta Distribution" opens the door to new insights and value.

Explore how to expand your use of the Beta in the latest LevelUp You Research series with Joel Rubinson of Rubinson Partners, Inc. https://hubs.ly/Q015c_Sk0

#BrandTracking
#DataAnalytics
#ConsumerResearch
#Beta

Many market researchers are familiar with the normal distribution (and closely related Student's t-distribution). However, in this article, I introduce the Beta distribution and argue why it should be in every market researcher's toolbox.

Every year, billions of dollars are spent conducting costly, time-consuming research. Here's how you can leverage text a...
03/04/2022
How Values and Emotions Chart The Direction Of Your Business | GreenBook

Every year, billions of dollars are spent conducting costly, time-consuming research. Here's how you can leverage text analytics to uncover rich, meaningful insights + secure substantial cost savings... https://hubs.ly/Q015c_6K0

#Data
#DataCollection
#TextAnalytics
#MarketResearch
#Research

In this article we investigate the timely topic of electric vehicles, charting the path this exciting category has taken and what’s next. What’s holding consumers back? What are the influences driving the technologies forward?

The recent Spotify controversy created a window of opportunity for other notable platforms like Tidal, Apple Music, and ...
03/02/2022
The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer | GreenBook

The recent Spotify controversy created a window of opportunity for other notable platforms like Tidal, Apple Music, and Amazon Music... but poor UX may have US consumers running back to their old subscriptions. Find out where Spotify's competitors went wrong: https://hubs.ly/Q015cXGz0

#Spotify
#AppleMusic
#Tidal
#UserExperience
#ProductDevelopment

The recent Spotify controversy revolving around COVID-19 misinformation created a window of opportunity for other streaming platforms like Tidal, Apple Music, and Amazon Music. But, how did UX prevent this window of opportunity from being seized?

The 5 key principles you should apply to your next quantitative market research study to prevent fraud and improve data ...
02/28/2022
Five Key Principles to Improve Data Quality | GreenBook

The 5 key principles you should apply to your next quantitative market research study to prevent fraud and improve data quality: https://hubs.ly/Q0151zsX0

#DataQuality
#Data
#MarketResearch
#Fraud

Surrounded by growing concerns in the market research industry, data quality is by far the most important factor when choosing a market research partner. In this article, the author shares five key principles to help market researchers prevent fraud and improve data quality.

02/25/2022
If your 2022 strategic plan includes increasing your ROI — we've got you covered! Join GreenBook for our Brand Tracking Showcase on March 4th to discover the latest brand tracking tech through free back-to-back demos

If your 2022 strategic plan includes increasing your ROI — we've got you covered!

Join GreenBook for our Brand Tracking Showcase on March 4th to discover the latest brand tracking tech through free back-to-back demos.

PLUS, we'll be giving away FREE tickets to IIEX North America 2022 to 10 lucky attendees!!

Sign up here: https://hubs.ly/Q014Xp0Q0

#BrandStrategy
#Branding
#Technology
#Research
#MarketResearch
#MRX

What are the top skills needed for a qualitative researcher to excel in the industry?Lucy Davidson, Founder of Keen as M...
02/23/2022
Building Your Fame Muscle: A Workout for Qualitative Researchers | GreenBook

What are the top skills needed for a qualitative researcher to excel in the industry?

Lucy Davidson, Founder of Keen as Mustard Marketing Ltd shares 30 years of tips, tricks, and lessons learned in her latest article... https://hubs.ly/Q014v32K0

#QualitativeResearch
#MRX
#Research

What are the top skills needed for a qualitative researcher to excel in the industry and generate fame? Well with this workout for your fame muscle, all the answers are here! With thirty years of lessons wrapped into one blog, it can't be missed.

While no individual layer of survey fraud protection is foolproof, the Swiss Cheese Model may be your best bet. Here's h...
02/22/2022
Applying the Swiss Cheese Model to Survey Fraud | GreenBook

While no individual layer of survey fraud protection is foolproof, the Swiss Cheese Model may be your best bet.

Here's how you can start implementing it today... https://hubs.ly/Q014v1ZQ0

#DataQuality
#SurveyDesign
#SurveyFraud
#MarketResearch
2CV

In this article, we describe how the Swiss Cheese Model of Pandemic Defense metaphor can be applied to preventing survey fraud. While no individual layer of protection is foolproof, we have the best chance of preventing survey fraud when we implement all the layers together.

3 cultural considerations to know before designing a cross-cultural research project... https://hubs.ly/Q014v2qx0 #Cultu...
02/21/2022
Designing Research with Culture in Mind | GreenBook

3 cultural considerations to know before designing a cross-cultural research project...
https://hubs.ly/Q014v2qx0

#CulturalInsights
#Diversity
#SurveyDesign
#Research

When English-speaking researchers from one cultural background try to create questions for non-English speaking people from another background, they need to be able to ensure their questions will elicit the kinds of responses that will be helpful and well-received.

INSIGHTS LEADERS: This is your chance to take the global stage at IIEX Europe 2022 to spotlight the latest innovations i...
02/18/2022

INSIGHTS LEADERS: This is your chance to take the global stage at
IIEX Europe 2022 to spotlight the latest innovations in market research and tech!

Find out how to qualify: https://hubs.ly/Q0149RrF0

#MRX
#MarketResearch
#Technology
#Insights
#Research

The market is finally demanding that suppliers take a more holistic approach to measuring consumer experience. Find out ...
02/11/2022
Missing: Why Fractured Data Is Killing Market Research | GreenBook

The market is finally demanding that suppliers take a more holistic approach to measuring consumer experience. Find out what this means for the future of research: https://hubs.ly/Q013W17_0

#Data
#DataQuality
#Research
#MarketResearch

In recent years, there's been massive consolidation in the market research industry. Why? Because the market is finally demanding suppliers embrace a holistic approach to consumer research - and leave silos and "islands of information" behind.

02/07/2022
Time is running out to submit your pitch for a chance to showcase the 'next big thing' in consumer insights and analytics! Tell us about your big idea, product, or tech innovation for a chance to pitch at IIEX North America + win $10,000! It takes less t

Time is running out to submit your pitch for a chance to showcase the 'next big thing' in consumer insights and analytics! Tell us about your big idea, product, or tech innovation for a chance to pitch at IIEX North America + win $10,000!

It takes less than 5 minutes to enter for this life-changing opportunity... See if you qualify here: https://hubs.ly/Q013F8G80

#Startup
#Insights
#MRX
#MarketResearch
#Research
#Entrepreneur

Each year, we honor movers-and-shakers in the insights industry in our GreenBook Future List! Over 150 candidates were n...
02/01/2022

Each year, we honor movers-and-shakers in the insights industry in our GreenBook Future List! Over 150 candidates were nominated for our 2022 award and we just couldn't miss the opportunity to give these rising stars a shout out. Check out these professionals who are making big waves in insights and analytics: https://hubs.ly/Q013j93X0

FINAL HOURS: There's still time to secure your ticket to the hottest event in consumer insights and save up to 60% with ...
01/31/2022

FINAL HOURS: There's still time to secure your ticket to the hottest event in consumer insights and save up to 60% with our early bird discount! But hurry — time runs out TONIGHT!

Claim your pass to IIEX North America 2022: https://hubs.ly/Q0138-Pn0

Eye tracking allows researchers to uncover tons of unique insights about human behavior and a variety of thought process...
01/28/2022
Eye Tracking: The What, Why, and How | GreenBook

Eye tracking allows researchers to uncover tons of unique insights about human behavior and a variety of thought processes. Are you using this cutting-edge tech yet? https://hubs.ly/Q012Fc2m0

#EyeTracking #Technology #ConsumerResearch #HumanBehavior #Research

A look at what eye tracking is, why industries are embracing eye tracking technology, and how it benefits the market research industry.

Creating the next big idea in insights? We've giving out $10k to help one budding startup bring their product or innovat...
01/28/2022

Creating the next big idea in insights? We've giving out $10k to help one
budding startup bring their product or innovation to life...

Find out how you can qualify for this year's GreenBook Pitch competition at IIEX North America: https://hubs.ly/Q012FbzC0

#IIEXNA #Startup #StartupFunding #Technology #Insights

The last couple of years have been weird, to say the least. But as it turns out, our cultural cycle didn't change comple...
01/27/2022
Still Crazy After All These Years: Neuroscience, Cultural Cycles, and 2022 | GreenBook

The last couple of years have been weird, to say the least. But as it turns out, our cultural cycle didn't change completely - it just sped up a little. Here are a few of those predictable patterns: https://hubs.ly/Q012F97m0

#ConsumerBehavior #MarketResearch #Neuroscience

While the past few years have felt chaotic, and generally black swan-esque, they're actually reflective of a recurring cultural pattern.

01/26/2022
95% of new products fail — but yours doesn't have to. With the right trend forecasting tool, you won't have to make assumptions about what your customers want/need. Register for the free Tech Showcase on February 4th to find your next forecasting soluti

95% of new products fail — but yours doesn't have to. With the right trend forecasting tool, you won't have to make assumptions about what your customers want/need.

Register for the free Tech Showcase on February 4th to find your next forecasting solution: https://hubs.ly/Q012F8NV0

#TrendForecasting #Technology #Innovation #Data #ConsumerTrends
#MarketResearch

One of the most important skills an insights professional needs in 2022: communication.Learn why insights teams need to ...
01/26/2022
Why Insights Teams Need to Focus on Communication Skills | GreenBook

One of the most important skills an insights professional needs in 2022: communication.

Learn why insights teams need to improve their focus on communication and storytelling skills + discover the best ways to succeed in 2022 and beyond in the latest installment of the How to be Famous blog series with Keen as Mustard Marketing Ltd
https://hubs.ly/Q012F8Cz0

#Communications #MarketResearch #Storytelling #CommunicationSkills #ResearchAgency

Thinking ahead, we must consider what will be the most important skills will be in the world of insights over the next few years. Communication is key. Learn why insights teams must focus on communication skills.

The "Five-Point Purchase Intent Question" is widely-used and respected, but it doesn't reflect the sacrificial elements ...
01/21/2022
Why I Don’t like the Five-Point Purchase Intent Question | GreenBook

The "Five-Point Purchase Intent Question" is widely-used and respected, but it doesn't reflect the sacrificial elements of buying. Here's what you should really be asking: https://hubs.ly/Q012mxB00

#Purchasing #ConsumerResearch #Surveys #SurveyDesign #MRX #MarketResearch Rubinson Partners, Inc.

Purchase intent questioning does not mirror shopper choice. In real life, when you buy one thing, you are sacrificing your option to buy other things. Constant sum more accurately reflects probabilities of purchase and works seamlessly across borders and demo groups.

Gen X'ers, born between 1960 and 1982, are often described as the "ignored generation". In fact, they've also been accus...
01/20/2022
Is Online Sample Ignoring Gen X Consumers? | GreenBook

Gen X'ers, born between 1960 and 1982, are often described as the "ignored generation". In fact, they've also been accused of contributing less to culture ... and society in general (yikes!).

What's the real purchasing power of Gen X in 2022? The answer might surprise you... https://hubs.ly/Q012mwSL0

#OnlineSample #GenX #ConsumerInsights #GenZ #Millennials ThinkNow

Described as the “ignored generation", Gen Xers, born between 1960 and 1982, are often accused of contributing less to culture and society. But is that true?

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The 2022 Edition of GreenBook Research Industry Trends Report (GRIT) is now available! This award program highlights 20 of the most influential up-and-coming leaders in marketing, insights, and analytics who are quickly making a name for themselves. This edition also announces the third annual GreenBook Future List honorees! Don't miss out! Read the FULL report here: https://hubs.ly/Q015FzXJ0
We're thrilled to be participating in GreenBook's #IIEXNA conference in Austin, TX (#ATX) 4/19-20! Our Manager of Onboarding & Integration, Sarah Flagg, will give a special #NetBaseQuid demo on finding #KeyInsights on #Consumers! Learn more at https://bit.ly/iiexflagg.
The #metaverse isn’t just for gamers anymore. With global revenue potential predicted to reach $800 million by 2024, industries beyond tech are exploring opportunities for growth in this new, digital landscape for entertainment, shopping, socializing, and more. Join Tammy Young, SVP of Sales at Toluna, for a discussion that will unveil exciting opportunities to leverage new technologies in the metaverse to attract and build your audience. View the on-demand webinar here: https://app.livestorm.co/greenbook/the-metaverse-a-new-world-of-consumer-engagement?type=detailed GreenBook | #consumerengagement #consumerinsights #marketresearch #mrx
🔮 Don’t you wish you could see into the future? From customer experience to data collection, insights and analytics professionals gave us a glimpse at what they believe is in store for the market research industry. Read part 2 of GreenBook's Market Research Predictions for 2022: https://bit.ly/33vykhc #fieldworkresearch #mrx #insights
Join our March 17th #NetBaseQuidWebinar with GreenBook and you’ll learn how to apply an analytical approach to your research and discover how to effectively discern between short-term #fads, and #trends that will go the distance. Register at https://bit.ly/mar17-webinar
Join us for an in-depth look at the real cost of inaccessible data, the ways leading technology providers are working together to unify company information, and how to gain more robust data through leveraging a powerful Knowledge Management Insights Engine. Thank you for hosting GreenBook
The #metaverse isn’t just for gamers anymore. With global revenue potential predicted to reach $800 million by 2024, industries beyond tech are exploring opportunities for growth in this new, digital landscape for entertainment, shopping, socializing, and more. Join Tammy Young, SVP of Sales at Toluna, for a discussion that will unveil exciting opportunities to leverage new technologies in the metaverse to attract and build your audience. View the on-demand webinar here: https://app.livestorm.co/greenbook/the-metaverse-a-new-world-of-consumer-engagement?type=detailed GreenBook | #consumerengagement #consumerinsights #marketresearch #mrx
Join our Mar 17th #NetBaseQuidWebinar (co-hosted by GreenBook) to learn how to apply an analytical approach to your #research and discover how to effectively discern between short-term fads, and #trends that will go the distance. Save your seat at https://bit.ly/mar17-webinar.
Storytelling is Not Just for Reporting: How to Storify Your #Survey - February 25, 2022 http://ow.ly/eulp50I9tyL - visit - GreenBook #MRX
Learn how the right technology can help your business to reduce duplicate efforts, increase productivity, and save both time and money. Register today! Thank you, GreenBook
Will this be a year of growth? Will consolidation continue? If you’re asking yourself these questions, you need to thank GreenBook for getting some answers. Greenbook reached out to insights and analytics professionals for their predictions for the world of market research. Learn more in part one of the Market Research Predictions for 2022: https://bit.ly/33vSqYH #fieldworkresearch #mrx #uxresearch
The #metaverse isn’t just for gamers anymore. With global revenue potential predicted to reach $800 million by 2024, industries beyond tech are exploring opportunities for growth in this new, digital landscape for entertainment, shopping, socializing, and more. Join Tammy Young, SVP of Sales at Toluna, for a discussion that will unveil exciting opportunities to leverage new technologies in the metaverse to attract and build your audience. Register for the webinar here: https://app.livestorm.co/greenbook/the-metaverse-a-new-world-of-consumer-engagement?type=detailed GreenBook | #consumerengagement #consumerinsights #marketresearch #mrx