03/11/2025
TURN, A New Salon in Paris
In their newly opened Paris showroom, translates its love of storytelling through vintage into a tactile, intimate experience – a space that asks visitors to slow down, notice, and inhabit the beauty of what already exists.
We spoke with Founder & Creative Director Clara Hofer-Maire about the origins of TURN, their philosophy of “curating new rather than creating new,” the intentional design of their new salon, their approach to ethical curation, and what lies ahead for the brand’s evolving world of vintage.
Images of TURN Salon captured by