GeoMarketing

GeoMarketing A weekly podcast by & for fast-moving CMOs & marketing decision-makers discussing emerging technologies that impact real-world business. By Yext

GeoMarketing is an independent daily news site focused on the artistic and analytical elements that go into location-specific, cross-platform advertising campaigns, along with the brands, professionals, and trends behind them. The intersection of the “Internet of Things,” mobile, and location-based advertising are at the heart of a revolution in contemporary marketing and technology. The purpose of GeoMarketing is to cover creative, strategic and technological developments and advancements in that space, up close. Our growing team of reporters, led by David Kaplan, a 20-plus year advertising trade journalist and editor (AdExchanger, paidContent, Adweek, Mediapost), will report on the work being done by ad agencies, brands, and technology services companies whose work touches on the ways consumers and marketers find each other at the local, physical level. GeoMarketing is wholly-owned by Yext Inc., which provides an integrated GeoMarketing software cloud that lets marketers manage their local content, listings, social pages, store pages, campaigns and analytics. While Yext is the sole sponsor of GeoMarketing, both sides maintain a strict policy against sharing any information that would compromise our respective clients and sources. Neither Yext nor any of its employees outside of GeoMarketing will have any direct influence on the editorial content, voices/opinions, and direction of the GeoMarketing news site. In its daily coverage, GeoMarketing will likely write about companies that Yext may serve, partner or compete against (either presently or in the future). But we will strenuously guard against any appearance of conflicts of interest regarding Yext, GeoMarketing, and our respective partners/clients and sources; we will openly and directly address any ethical concerns brought to our attention. Our promise to our readers – and our parent company’s promise to its clients – is that GeoMarketing and Yext will be resolute in maintaining a “Chinese Wall” separating our operations, functions, and focus.

Mission: CMO On The Go from Yext is focused on how CMOs, agency professionals, and related vendors assist major brick-and-mortar businesses in managing a diversity of digital touchpoints across their marketing efforts to connect customers to their physical places. We report on, analyze, and profile the brands, agencies, publishers, market researchers, and tech vendors driving or supporting the emergence of various online-to-offline (O2O) technologies such as mobile, social, intelligent search, AR/VR, IoT, AI, and the world of intelligent assistants (Alexa, Siri, Okay Google, Cortana) — always striving to serve our readers as the most complete resource for news related to connected intelligence.

For more thought leadership and insights on the future of search and digital marketing, follow Yext and check out their ...
05/09/2019
Yext Company Blog | News & Stories from Yext

For more thought leadership and insights on the future of search and digital marketing, follow Yext and check out their blog.

The term reviews might make you think more of write-ups about restaurants than financial service providers, but today, online reviews matter immensely in financial services. In fact, 74% of insurance customers report that reviews are “very” or “somewhat” important in their journey to purchas...

The sounds of location: Spotify forms alliance with Google Maps
10/01/2018
Spotify Launches Integration With Google Maps

The sounds of location: Spotify forms alliance with Google Maps

Spotify announced on Monday (Oct. 1) that it will be integrating with Google Maps to provide music listeners as they go along their journeys.

About 80% of all the #data is “unstructured data.” Listen to our 2nd episode of “#CMO On The Go” with  IBM Watson Advert...
09/30/2018
IBM Watson Advertising David Neway -- Episode 2 |

About 80% of all the #data is “unstructured data.” Listen to our 2nd episode of “#CMO On The Go” with IBM Watson Advertising’s David Neway, who explains why managing this kind of information is so essential for brands in the age of #voice and the rise of image #search

#marketing #martech #ibmwatson #AI #bigdata #podcasts

Podcast: Play in new window | DownloadApproximately 80 percent of data in the world is “unstructured data.” Learn why unstructured data matters to marketers today — and how to make sense of it using AI to generate better marketing outcomes. David Neway, Head of Product Marketing at IBM Watson ...

Yext
09/28/2018
Yext

Yext

Touchdown! We're excited to announce that Super Bowl-winning quarterback Joe Theismann is joining the starting lineup at the ONWARD18 Partner Summit.

Announcing Our New Venture: CMO On The Go!
09/27/2018
Announcing Our New Venture: CMO On The Go! |

Announcing Our New Venture: CMO On The Go!

Over the past four years, GeoMarketing from Yext has provided thousands of you with the latest news on how location technology was reshaping the marketing relationships between brick-and-mortar brands and their customers. A lot has changed since 2014. And as Yext’s business has expanded beyond loc...

As Business Grows, Foursquare Offers 'Location Philanthropy'
09/27/2018
As Business Grows, Foursquare Offers 'Location Philanthropy' |

As Business Grows, Foursquare Offers 'Location Philanthropy'

The expansive value of location data is widely recognized by all major brands, publishers, agencies, and platforms — and as that has helped Foursquare add a consistently growing lineup of major media partners. And after being written off for dead a just four years ago, Foursquare’s success as a ...

IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
09/26/2018
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs |

IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs

IBM is introducing a number of “AI-powered solutions” intended help brands better manage the balance between human intelligence and machine learning. The new Watson and AI offerings cut across multiple professions and industries including advertising, agriculture, customer service, engineering, ...

iHeartMedia Inc. And Jelli Tap Foursquare To Track Radio Ad Effectiveness
09/26/2018
iHeartMedia And Jelli Tap Foursquare To Track Radio Ad Effectiveness |

iHeartMedia Inc. And Jelli Tap Foursquare To Track Radio Ad Effectiveness

As real-time broadcast and cable TV ads can be attributed to offline store visits, “old-fashioned” radio listening can also be matched to location-based advertising, as promised by a deal among iHeartMedia and Jelli with Foursquare. The trio are rolling out a new attribution product for broadcas...

How Placed And Adobe Advertising Cloud Are Working To Tie TV Viewing To Offline Store Visits ... with Dentsu Aegis Netwo...
09/26/2018
How Placed And Adobe Are Working To Tie TV Viewing To Offline Store Visits |

How Placed And Adobe Advertising Cloud Are Working To Tie TV Viewing To Offline Store Visits ... with Dentsu Aegis Network USA

Placed is expanding its connection of location-based audience measurement to TV advertising in a partnership with Adobe Advertising Cloud. The deal promises to close the loop on whether store visitation is driven by “linear” TV ad views — i.e., “regular,” real-time broadcast and cable view...

Google Expands Reservation Options Beyond Restaurants To Include Events, Activities https://geomarketing.com/google-expa...
09/25/2018
Google Expands Reservation Options Beyond Restaurants To Include Events, Activities |

Google Expands Reservation Options Beyond Restaurants To Include Events, Activities https://geomarketing.com/google-expands-reservation-options-beyond-restaurants-to-include-events-activities

Reserve With Google has offered the ability to book restaurants and salon/spa appointments over the last two years. Now, Google’s reservation platform is going wider, allowing its map, search and Google Assistant users to secure just about anything that involves advance ticketing, from cultural ev...

10 Things To Know About Online-To-Offline Marketing This Week https://geomarketing.com/10-things-to-know-about-online-to...
09/21/2018
10 Things To Know About Online-To-Offline Marketing This Week |

10 Things To Know About Online-To-Offline Marketing This Week https://geomarketing.com/10-things-to-know-about-online-to-offline-marketing-this-week-84

GeoMarketing’s Link Picks Of The Week: Generation Z is Shaping the Back-To-Class Shopping Season— Jennifer Overstreet, NRF Blog Smart Speaker Market Enjoys Explosive Growth— Gavin O’Malley, MediaPost 3 Content Optimization Tips for Voice Search Success — Ashley Ward, SearchEngineJournal QS...

Global Smart Speaker Sales Hit 11.7 Million Earlier This Year -- But What About Voice Activation Usage? Strategy Analyti...
09/20/2018
Global Smart Speaker Sales Hit 11.7 Million Earlier This Year -- But What About Voice Activation Usage? |

Global Smart Speaker Sales Hit 11.7 Million Earlier This Year -- But What About Voice Activation Usage? Strategy Analytics has the numbers:

Holiday season 2017 might have produced a significant jolt to voice activated smart speaker sales from Google and Amazon, but consumers’ interest was no temporary blip, a study of Q2 shipments by Strategy Analytics shows. Strategy Analytics found that global smart speaker shipments hit 11.7 millio...

Your City Is A Store -- Arrivalist's James Smith writes about how The New Orleans Tourism Marketing Corporation used loc...
09/18/2018
Your City Is A Store |

Your City Is A Store -- Arrivalist's James Smith writes about how The New Orleans Tourism Marketing Corporation used location-based visitation intelligence for consumer insights and to measure their online media’s effect on offline visitation behavior.

New Orleans, The Big Easy, continues to succeed in driving arrivals from all over the world to their market, effectively attracting tourists not just to Bourbon Street, but also to New Orleans malls, casinos, restaurants and more. The New Orleans Tourism Marketing Corporation (NOTMC), the Destinatio...

Amazon.com Expands #SMB Ties With Launch Of Storefronts
09/17/2018
Amazon Expands SMB Ties With Launch Of Storefronts |

Amazon.com Expands #SMB Ties With Launch Of Storefronts

Amazon is continuing to bridge the line with online and offline commerce with the rollout of “Amazon Storefronts,” which will feature products and deals U.S. small and medium-sized businesses available for purchase through the e-commerce giant’s site and platform. At launch, Storefronts boasts...

Mobile Growth Summit
09/17/2018
Mobile Growth Summit

Mobile Growth Summit

Our host Peggy Anne Salz catches up with Walter Geer, a frequent Mobile Growth Summit speaker and a creative visionary well-known for transforming advertising through innovative ad creatives, to talk about Quarry, the first music streaming platform dedicated to independent artists and the top talent from around the entire world. Walter lifts the lid on his smart strategy to drive app growth and advocacy and discusses the steps all app marketers can take to move audiences from intent to action. https://mobilegrowthsummit.com/2018/09/14/rocking-the-streaming-music-space-with-quarry-and-ad-formats-that-move-users-from-intent-to-action/

10 Things To Know About Online-To-Offline Marketing This Week featuring Think with Google, Apple, Adobe, Thomas Falk, Pi...
09/14/2018
10 Things To Know About Online-To-Offline Marketing This Week |

10 Things To Know About Online-To-Offline Marketing This Week featuring Think with Google, Apple, Adobe, Thomas Falk, Pitney Bowes and more!

GeoMarketing’s Link Picks Of The Week: Visual search: The natural evolution in how we search for information —Charlie Davison and Rowan Sullivan, Campaign Hey, Alexa, Are Voice Commands The Future Of The Customer Service Experience?— Micah Solomon, Forbes Apple adds another 28 safety drivers, ...

Apple's iOS 12 Allows Users To Greater Control Over Notifications -- Here's What It Means For Local Marketers https://ge...
09/13/2018
Apple's iOS 12 Allows Users To Greater Control Over Notifications -- Here's What It Means For Local Marketers |

Apple's iOS 12 Allows Users To Greater Control Over Notifications -- Here's What It Means For Local Marketers https://geomarketing.com/apples-ios-12-allows-users-to-greater-control-over-notifications-heres-what-it-means-for-local-marketers

The primary news from Apple’s annual September product preview were the introduction of the larger size iPhone X and new Apple Watch design, but the few software updates coming in the full launch of iOS 12 next week could have some impact on marketers. After presentations by CEO Tim Cook and other...

Yext
09/13/2018
Yext

Yext

With Yext, Wendy's now has more control of its brand information across the search engines, voice assistants, maps, and apps restaurant goers use every day.

Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker https://geomarketing.com/holiday-seas...
09/12/2018
Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker |

Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker https://geomarketing.com/holiday-season-forecast-50-percent-of-all-u-s-consumers-will-own-a-smart-speaker

An Adobe survey of 1,000 Americans offers yet more assurance to those who contend the “voice-first” (or at least “voice-central”) era is moving steadily ahead, as the company is forecasting that nearly 50 percent of consumers will own a voice-activated smart speaker by the end of the holiday...

Pitney Bowes Opens Up Geospatial Analytics Software For Immediate Online Purchase
09/11/2018
Pitney Bowes Opens Up Geospatial Analytics Software For Immediate Online Purchase |

Pitney Bowes Opens Up Geospatial Analytics Software For Immediate Online Purchase

A year after partnering with Google to deepen its data and software services to SMBs, Pitney Bowes is now offering access to its geospatial technology for instant download as a way to increase its ties to a variety of business services clients. Pitney Bowes has certainly broadened its position from....

Yext
09/07/2018
Yext

Yext

“From Prime to EC2 to Alexa — Amazon.com is more than just a company, it's integrated into the fabric of our lives,” says our own Howard Lerman. “It's hard to imagine life without Amazon.”

Yext
09/07/2018
Yext

Yext

Consumers interact with your brand 2.7x more times on third-party sites than your own website. In a fragmented digital world, learn how to utilize a "secret weapon" in search: Your people.

What Is Prop Tech? And What Does It Mean For B2B and 'The Smart Cities of Tomorrow' Revel Partners Thomas Falk explains
09/07/2018
What Is Prop Tech? And What Does It Mean For B2B and 'The Smart Cities of Tomorrow' |

What Is Prop Tech? And What Does It Mean For B2B and 'The Smart Cities of Tomorrow' Revel Partners Thomas Falk explains

The smart city of tomorrow is nearer than you think. AI, IoT and other advanced technologies will define these new megalopolises by meshing seamlessly with edge computing and wearable, mobile technology. From calculating the fastest ride to work, brewing your morning coffee, securing your home or mo...

Citing A 50 Percent Revenue Gain (And Triple Gains In The APAC Rehion), Factual Raises $42 Million Funding And Sets Its ...
09/06/2018
Citing A 50 Percent Revenue Gain, Factual Raises $42 Million Funding And Sets Its Sights On Asia |

Citing A 50 Percent Revenue Gain (And Triple Gains In The APAC Rehion), Factual Raises $42 Million Funding And Sets Its Sights On Asia Expansion

Geo-data specialist Factual’s third round $42 million funding comes as the 10-year-old company looks to the next wave of use cases for location analytics and the continuing rise of the Asia-Pacific region amid the west’s increasing push to regulate tech companies. The funding also comes nearly t...

How IBM Watson Took Center Court At The US Open Tennis Championships
09/06/2018
How IBM Watson Took Center Court At The US Open |

How IBM Watson Took Center Court At The US Open Tennis Championships

For the past year, IBM has been working with the USTA Player Development’s performance team to develop a technology solution that will help coaches and players analyze and improve their performance. With this year’s US Open tournament, which wraps up this weekend, IBM Watson, the company’s mac...

Chevron And AD SPORT Update aFANity Loyalty Program With Addition Of Visa Rewards
09/06/2018
Chevron And AdSport Update aFANity Loyalty Program With Addition Of Visa Rewards |

Chevron And AD SPORT Update aFANity Loyalty Program With Addition Of Visa Rewards

AdSport, the west coast sports marketing agency, has re-launched aFANity, Chevron’s sports loyalty program a number of a enhancements to the two-year-old rewards program designed to expand the reach and nature of how the brand engages with regular customers at its gas stations and on-the-road conv...

Harry & David Gift Giving Chain Repositions Brand From 'Holidays To Everydays'
09/05/2018
Harry & David Gift Giving Chain Repositions Brand From 'Holidays To Everydays' |

Harry & David Gift Giving Chain Repositions Brand From 'Holidays To Everydays'

Harry & David, the 84-year-old gift shop chain owned by 1-800-Flowers, is unveiling a new brand focus that seeks to tie giving and sharing that also promises to connect to local restaurant partners. In essence, the repositioning campaigns intends to “invite a two-way conversation with customers, a...

80 Percent Of Shoppers Say Search Impacts Their CPG Purchase Decisions https://geomarketing.com/80-percent-of-shoppers-s...
09/05/2018
80 Percent Of Shoppers Say Search Impacts Their CPG Purchase Decisions |

80 Percent Of Shoppers Say Search Impacts Their CPG Purchase Decisions https://geomarketing.com/80-percent-of-shoppers-say-search-impacts-their-cpg-purchase-decisions

Approximately 80 percent of CPG shoppers say the searches they make on mobile impact their CPG purchase decisions, and more than 60 percent search multiple times during their purchase journey — indicating that text and voice search is of primary importance to CPG marketers, according to research f...

Pandora And Placed Attribution Alliance Four Years Later: Brands Saw Double-Digit Lift In Visits
09/05/2018
Pandora And Placed Attribution Alliance Four Years Later: Brands Saw Double-Digit Lift In Visits |

Pandora And Placed Attribution Alliance Four Years Later: Brands Saw Double-Digit Lift In Visits

Since Pandora tapped Placed to provide proof that its local ads were generating foot-traffic in early 2014, 100 major consumer brands have run campaigns on the music streaming platform with ​offline attribution platform’s measurement embedded. And as Pandora continues to expand its programmatic ...

AppNation's CDX Voice + Audio Summit: How Brands Can Prepare For The Voice Activation Revolution .... Q&A with CDX Confe...
09/04/2018
CDX Voice + Audio Summit: How Brands Can Prepare For The Voice Activation Revolution |

AppNation's CDX Voice + Audio Summit: How Brands Can Prepare For The Voice Activation Revolution .... Q&A with CDX Conference Chairman Drew Ianni

As marketers have long accepted the need to adopt “mobile-first” strategies, brands, agencies, and platform companies now feel pressure to immediately incorporate voice activation to their mix. While the “hype” around the artificial intelligence and machine learning technologies gain wider u...

Is Consumer Privacy an Existential Threat to Geomarketers? @Local Search Association’s Greg Sterling looks at the answer...
09/04/2018
Is Consumer Privacy an Existential Threat to Geomarketers? |

Is Consumer Privacy an Existential Threat to Geomarketers? @Local Search Association’s Greg Sterling looks at the answers

The two hottest issues in digital marketing right now, arguably, are privacy and location. In a sense they are two sides of a coin; they are also on a collision course. Mobile user location has evolved into a sophisticated tool to track and improve online and traditional media performance. I probabl...

Oath’s Sarah Widman Martinez On Why Retailers Have Reasons For Optimism For 2018 Holiday Shopping
09/04/2018
Oath's Sarah Martinez On Why Retailers Have Reasons For Optimism For 2018 Holiday Shopping |

Oath’s Sarah Widman Martinez On Why Retailers Have Reasons For Optimism For 2018 Holiday Shopping

Major retail brands have been on consistently stronger footing this year, as shown by the recent Q2 earnings by the likes of Target the past few weeks. But how have brands been preparing for the all-too-crucial holiday season? Sarah Martinez, VP & Industry Lead, Retail, at Verizon’s Oath, has been...

10 Things To Know About Online-To-Offline Marketing This Week featuring Dunkin' Donuts Donuts, Conductor, Engage Burson ...
08/31/2018
10 Things To Know About Online-To-Offline Marketing This Week |

10 Things To Know About Online-To-Offline Marketing This Week featuring Dunkin' Donuts Donuts, Conductor, Engage Burson Cohn & Wolfe, Google Maps, VoiceLabs (Alpine.AI), Petco and more!

GeoMarketing’s Link Picks Of The Week: Google’s Latest Algorithm Change Impacts Health Vertical & Others — Joe Morsello, LSA Insider The Plus-One Mindset and Your Marketing Career— Jeff Rohrs, Martech Advisor Google Flights will make it easier to see when you’re overpaying for your airfare...

Pharma Retail Wars: CVS Reigns Supreme While Rite Aid Lags Behind, says a report from Blis
08/31/2018
Pharma Retail Wars: CVS Reigns Supreme While Rite Aid Lags Behind |

Pharma Retail Wars: CVS Reigns Supreme While Rite Aid Lags Behind, says a report from Blis

Pharmacies have become essential to a modern, healthy life, but it’s hard to say who the definitive category leader is. CVS has led the news cycle thanks to ongoing conversations regarding its potential acquisition of healthcare leader Aetna; meanwhile Rite Aid’s own deal with Albertson’s fell...

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