Publishers don’t have to wait for consumers to search and discover their content and native advertising.
They can take advantage of in-platform tactics to attract users and encourage their engagement.
http://www.greenpointpublishing.com/blog/hacks-upgrade-digital-advertising
Although digital publishing is growing exponentially, attracting online advertisers is difficult. Digital tools for smartphones can help publishers.
The answer to getting published in a crowded marketplace just might be crowdfunding. http://www.greenpointpublishing.com/blog/crowdfunding-publishing
Crowdfunding, which uses group investing to raise capital for a project, is well-suited to publishing, where authors can raise funds to publish...
#Publishing, Audiobook Sales Still Strong http://www.greenpointpublishing.com/blog/audiobook-sales-continue-to-surge
Audiobook sales have been experiencing continued strong growth. Their high level of quality and supreme portability increase their consumer appeal.
#Bookstores are Brimming with Customers http://www.greenpointpublishing.com/blog/bookstores-brimming-with-customers
Bookstores showed a resurgence in the first half of 2016. Falling ebook sales and a rising print market have helped booksellers, especially indie...
#Publishers say video is the next great thing
http://www.greenpointpublishing.com/blog/the-truth-about-digital-ads
For the past few years, digital publishers have been lamenting consumers’ use of ad blockers. New research shows that online ads are mostly ignored.
The Truth about Digital Ads: People Ignore Them! http://www.greenpointpublishing.com/blog/the-truth-about-digital-ads
For the past few years, digital publishers have been lamenting consumers’ use of ad blockers. New research shows that online ads are mostly ignored.
Native Advertising as Savior
http://www.greenpointpublishing.com/blog/native-advertising-as-savior
Time Inc.’s stated intention to focus on native advertising highlights theimportance to this type of ad, which avoids ad blocker and improves...
Twenty-five Year Drop in U.S. #Publishing Jobs
http://www.greenpointpublishing.com/blog/twenty-five-year-drop-in-u-s-publishing-jobs
Statistics released by the U.S. Bureau of Labor Statistics show a twenty-five-year drop in publishing jobs. Yet, certain sectors of the industry...
Here's why comics are topping book sales:
http://www.greenpointpublishing.com/blog/no-laughing-matter-comics-crown-publishing-sales
Sales of comics have been strong, although publishing revenues in general have dropped. Several factors give comics appeal to kids and grown-ups...
What #publishers are doing to cope with dropping book sales
http://www.greenpointpublishing.com/blog/disappointing-2015-sales-send-publishers-in-new-directions
Disappointing sales figures from 2015 have sent publishers in new directions. Some are printing unique new content, and others are capitalizing on...
Email Newsletters Haven't Gone Out of Fashion
http://www.greenpointpublishing.com/blog/email-newsletters-are-still-effective
Email newsletters are still used widely by businesses, and they are an excellent marketing tool. Every effective email newsletter should have...
#Publishing, Self-Producing Videos for News Publishing
http://www.greenpointpublishing.com/blog/self-producing-videos-take-center-stage-in-news-publishing
Two companies provide automated video services to news publishers. Videos perform well on Facebook, but the FB-publisher relationship has been...
#Publishing, Publishers Fight Back Against Piracy
http://www.greenpointpublishing.com/blog/publishers-fight-back-against-piracy
Publishers Fight Back Against Piracy December 17, 2015December 17, 2015GreenPoint Content+Publishing Leave a comment Ebook Piracy Is A Growing...
#Publishing, Cracking the Bestseller Code
http://www.greenpointpublishing.com/blog/cracking-the-bestseller-code
A new book, The Bestseller Code, claims to have figured out the winning components that turn books into bestsellers. Others have made similar...
#Publishing, Ad Blockers Just Won't Quit
http://www.greenpointpublishing.com/blog/ad-blockers-just-wont-quit
Ad blockers, used by more than one in five Americans, continue to frustrate publishers. Publishers, such as the New York Times, are trying to...
Social Media/News Connection Stronger Than Ever http://www.greenpointpublishing.com/blog/social-medianews-connection-stronger-than-ever
A new survey shows growing numbers of Americans getting their news from social media. News publishers who diversify among sites extend the greatest...
Will People Ever Pay for News Again?
http://www.greenpointpublishing.com/blog/will-people-ever-pay-for-news-again
According to the latest Reuters poll, people appreciate quality news content, but will not pay for it. Unwillingness to pay for news is an ongoing...
#Publishing, the Netflix concept did not adapt well to ebooks
http://www.greenpointpublishing.com/blog/why-netflix-for-ebooks-didnt-work
Oyster’s ebook subscription service, known as “Netflix for EBooks,” has closed down because of the many factors making ebook subscription services...
Pay for news? Many refuse to consider the notion
http://www.greenpointpublishing.com/blog/will-people-ever-pay-for-news-again
According to the latest Reuters poll, people appreciate quality news content, but will not pay for it. Unwillingness to pay for news is an ongoing...
#Publishers, getting the word out through Pinterest
http://www.greenpointpublishing.com/blog/publishers-publicizing-through-pinterest
Pinterest is swiftly becoming a choice method for publishers to attract audiences. Both book and news publishers use its boards to publicize their...
What authors can do to protect their works from piracy
http://www.greenpointpublishing.com/blog/piracy-continues-to-plague-publishing
Piracy is an ongoing problem for publishers and authors, who try to counteract the effects of science articles and book content published online...
Publishers Seek Creative Means of Adding Ads to Mobile
http://www.greenpointpublishing.com/blog/publishers-seek-creative-means-of-adding-ads-to-mobile
As more people consume media on their mobile devices, publishers struggle to find a way to have ads reach audiences. Some creative solutions have...
Online Magazines Pumped for Growth
http://www.greenpointpublishing.com/blog/online-magazines-pumped-for-growth
Magazine profits are expected to grow thanks to the rise of digital media. Still, monetizing online content is a challenge for publishers.
Important for Authors to Understand these Issues
http://www.greenpointpublishing.com/blog/issues-in-content-and-digital-publishing
As content and digital publishing expands and becomes more complicated, publishers need to provide clear licensing guidelines to their authors.
Guess What? People Are Willing to Read Long Articles
http://www.greenpointpublishing.com/blog/americans-still-know-how-to-read-on-smartphones
New research finds that Americans engage with long news articles on their smartphones. Smartphones lend a level of intimacy that promotes online...
Newspapers are joining together to bring in advertisers
http://www.greenpointpublishing.com/blog/newspapers-banding-together-to-win-ads
News organizations have been grouping together to draw ad buyers who want to attract the broadest possible audience.
More people have been reading magazines - because there's a title for every niche
http://www.greenpointpublishing.com/blog/magazines-making-a-comeback
Magazine Readership is at an All Time Peak Over the past thirty years, many of the most popular magazines in the United States have seen their...
Fake book reviews are more than annoying, they are unfair and misleading
http://www.greenpointpublishing.com/blog/amazon-cracking-down-on-fake-book-reviews
Amazon Cracking Down on Fake Book Reviews December 4, 2015December 4, 2015GreenPoint Content+Publishing Leave a comment 5 Star Reviews for $5?...
How can ebooks be protected against piracy?
http://www.greenpointpublishing.com/blog/publishers-fight-back-against-piracy
Publishers Fight Back Against Piracy December 17, 2015December 17, 2015GreenPoint Content+Publishing Leave a comment Ebook Piracy Is A Growing...
Publishers are figuring out who their readers are:
http://www.greenpointpublishing.com/blog/google-analytics-for-ebooks
Google Analytics for Ebooks March 28, 2016March 28, 2016GreenPoint Content+Publishing Leave a comment Who’s Reading This Book? Ebook Analytics...
What happened to diversity in publishing?
http://www.greenpointpublishing.com/blog/the-sorry-state-of-diversity-in-publishing
The Sorry State of Diversity in Publishing April 25, 2016GreenPoint Content+Publishing Leave a comment Not your cup of tea? There’s a glaring lack...
Will educational publications dominate the publishing industry?
http://www.greenpointpublishing.com/blog/pearsons-rebranding-reflects-educations-importance-to-publishing
Pearson’s focus on educational publishing reveals the importance of this market segment. Despite criticism, use of educational technology is...
Publishers are distributing content through messaging apps
http://www.greenpointpublishing.com/blog/publishers-using-messaging-as-social-platforms
News publishers are expanding their use of messaging apps to distribute content, as messaging apps have surpassed use of other social networks.
#Publishers, which social media streams make the most sense?
http://www.greenpointpublishing.com/blog/publishers-hone-in-on-social-media-best-practices
Digital publishers are recognizing the need to streamline their social media strategy to best target their desired audience.
#Writers, why publish independently? Here's why:
http://www.greenpointpublishing.com/blog/three-reasons-for-fiction-authors-to-go-indie
Publishing independently can benefit authors. It gives them greater earning potential, control over the final product, and independence in the way...
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