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Renegade Possibly, the savviest B2B marketing agency in NYC. Because business-to-business is still people-to- Renegade helps courageous CMOs cut through the crap.

Operating as usual

09/19/2022
The Flavors of Account-Based Marketing | Renegade Marketers Live!

What are the ABCs of a great program? Join next week’s with Charles Groome, Chip Rodgers, & Grant Johnson for an in-depth discussion of best practices.

Each guest brings a totally different perspective—all 3 CMOs are using different tools and are at different stages of their ABM journeys. It’s going to be a great episode!

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Unless you have a crystal ball or reliable spidey senses, we can’t know for sure if a recession will happen or not. Rega...
09/16/2022

Unless you have a crystal ball or reliable spidey senses, we can’t know for sure if a recession will happen or not. Regardless, it’s important to be prepared! 🔮🕷️ For this Drew-on-Drew episode of Drew explores 4 buckets of recession preparedness, drawn from illuminating CMO Huddles discussions.

You can listen to the whole episode here! 🎧➡️ https://bit.ly/3xrhMma

Where should your business focus? Try out our Recession Preparedness Calculator, developed with the help of the fabulous team at Outgrow ✅➡️ https://bit.ly/3ROjYwh

09/14/2022

What are the ABCs of a great program? Join next week’s with Charles Groome, Chip Rodgers, & Grant Johnson for an in-depth discussion of best practices.

Each guest brings a totally different perspective—all 3 CMOs are using different tools and are at different stages of their ABM journeys. It’s going to be a great episode!

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Tune in for a fantastic  episode with Sangram Vajre—Co-Founder, author, & seasoned marketer-at-heart—all about the integ...
09/12/2022

Tune in for a fantastic episode with Sangram Vajre—Co-Founder, author, & seasoned marketer-at-heart—all about the integral role that CMOs play in developing a winning strategy. https://link.chtbl.com/qPc4Bd8E

Here’s a pop quiz before the long weekend:B2B market research, when done right, can…A) Be a tentpole for an entire quart...
09/02/2022

Here’s a pop quiz before the long weekend:

B2B market research, when done right, can…
A) Be a tentpole for an entire quarter’s worth of marketing activities
B) Help SDRs transform leads into genuine opportunities
C) Create newsworthy buzz about your brand that will catch the attention of everyone in your orbit (including customers, prospects, analysts, & talent for highly skilled roles)
D) All of the above

If you answered D, you would be correct! For this episode of , CMOs Denise Vu Broady of Appian and Dan Lowden of HUMAN share their expertise on conducting B2B market research—you don’t want to miss it! https://link.chtbl.com/qPc4Bd8E

✈️ Running out-of-home airport ads🤝 Working with resellers🤯 Setting up your booth right next to your biggest competitors...
08/29/2022

✈️ Running out-of-home airport ads
🤝 Working with resellers
🤯 Setting up your booth right next to your biggest competitors

What do these 3 activities have in common? They’re all ways SentinelOne has established itself as a . CMO Daniel Bernard shares the story behind SentinelOne’s challenger growth on RenegadeMarketersUnite—don’t miss it! https://link.chtbl.com/qPc4Bd8E

08/25/2022
Recession Proofing Your B2B Marketing | Renegade Marketers Live

How are CMOs recession proofing their marketing? Bring your questions for Marni Carmichael of ImageSource and Josh Leatherman of Service Express where we talk about preparing for the event of a downturn on the next . ⏰ Set your reminder below!

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Let’s talk ! Mike McKinnon, VP of Global Rev Ops, answers common questions that B2B CMOs are asking about how to optimiz...
08/22/2022

Let’s talk ! Mike McKinnon, VP of Global Rev Ops, answers common questions that B2B CMOs are asking about how to optimize their MarTech in a way that delivers irrefutable business value 💸 ➡️ https://link.chtbl.com/qPc4Bd8E

Thinking of rebranding your B2B business anytime soon? Learn a ton of best practices, mistakes to avoid, and more tips a...
08/15/2022

Thinking of rebranding your B2B business anytime soon? Learn a ton of best practices, mistakes to avoid, and more tips and tricks from 3 CMOs (listed below) who’ve recently led rebrands at their own organizations.

⭐️ Heather Salerno, Chief Marketing Officer at Appcast
⭐️ Marshall Poindexter, Global Head of Marketing and Sales Ops at OpenEye Scientific Software
⭐️ Gabi Zijderveld, Chief Marketing Officer at Smart Eye

Listen to the full episode, here 🎧➡️ https://link.chtbl.com/qPc4Bd8E

08/11/2022
Employer Branding Mixer | Renegade Marketers Live

Bring your questions to our Mixer 🙌 I seriously can’t wait to talk all things employer branding on with Deidre Hudson, Michelle Boockoff-Bajdek, and Lynne Capozzi.

⏰ Set your reminder below so you don't miss the conversation! ↓

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When the brand you have isn’t the brand you need, what do you do? You rebrand. This episode with SADA CMO Narine Galstia...
08/08/2022

When the brand you have isn’t the brand you need, what do you do? You rebrand. This episode with SADA CMO Narine Galstian is a fascinating look into the cloud provider’s bold rebrand—don’t miss it!

Listen to the full episode, here 🎧 ➡️ https://link.chtbl.com/qPc4Bd8E

Say hello to Marketing Today! For ’s first-ever show swap, we’re bringing you Alan Hart's  podcast interview with SVP & ...
08/01/2022

Say hello to Marketing Today! For ’s first-ever show swap, we’re bringing you Alan Hart's podcast interview with SVP & CMO Don McGuire of Qualcomm. The interview is phenomenal for those looking to elevate your brand for rapid growth.

What you can learn from this episode:
⭐️ Why partnerships can elevate your brand
⭐️ How to develop a compelling brand narrative
⭐️ Tips for restructuring your marketing organization
⭐️ Leading through change

Listen to the full episode, here 🎧 ➡️ https://bit.ly/3znmhP4

07/28/2022
Guzzling Global Marketing | Renegade Marketers Live!

Thinking of taking your org global? 🌏 The next will be about all things with Jacques Botbol (Verbit), Olga Noha (Split Metrics), and Dean Nicholls (Oosto). ⏰ Set your reminder below! ↓

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In case you weren’t sure about the power of purpose, this episode of  with Peter Neiman of Amalgamated Bank & Julia Goeb...
07/25/2022

In case you weren’t sure about the power of purpose, this episode of with Peter Neiman of Amalgamated Bank & Julia Goebel of Halo Health may just clear things up for you.

The marketing execs at these organizations have seen it first-hand—purpose wins employees, customers, and prospects in ways that even the most impressive swag cannot.

Tune in for a fascinating episode as we cover:
⭐️ How marketers can help their organizations be more purpose-driven
⭐️ What it means to be a purpose-driven brand
⭐️ How purpose can benefit employee and customer retention efforts
⭐️ How to avoid “purpose-washing”

Listen to the full episode, here 🎧 ➡️ https://link.chtbl.com/PF7oXy0d

Tune in to this fascinating interview with Cognizant CMO Gaurav Chand about the world of B2B sports sponsorships, a trac...
07/18/2022

Tune in to this fascinating interview with Cognizant CMO Gaurav Chand about the world of B2B sports sponsorships, a track that Cognizant has entered full throttle with Formula One, PGA Tour, and LPGA Tour sponsorships 🏎⛳️

This path can boost your B2B brand awareness to new heights, winning over customers and employees along the way. It’s a fascinating lesson in doing your due diligence to set a purposeful strategy, how to make sure your sponsorship is more than just a logo, and more.

Listen to the full episode, here 🎧➡️https://link.chtbl.com/PF7oXy0d

300 episodes of !? 🤯 Wow. To celebrate this milestone, we’re looking back at the most insightful moments from top 10 mos...
07/08/2022
Renegade Marketers Unite: Top Rated Podcast for CMOs

300 episodes of !? 🤯 Wow. To celebrate this milestone, we’re looking back at the most insightful moments from top 10 most downloaded episodes. You can, too, here 🎧 ➡️ https://link.chtbl.com/kPadz8zf

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights

06/29/2022
Recipes for Product-Led Growth | Renegade Marketers Unite #42

If you need a recipe for product-led growth, here are two B2B marketing chiefs to guide you through 👩‍🍳 Join the next with Michael Callahan of Acronis and Allyson Havener of TrustRadius — leave any questions in the comments and we’ll incorporate them into the show!

⏰ Set your reminder below! ↓

It’s time to get your head into that  mindset! 🤔📈🤯 Tune in to this fascinating  episode with CMOs Jennifer Houston of  D...
06/20/2022

It’s time to get your head into that mindset! 🤔📈🤯 Tune in to this fascinating episode with CMOs Jennifer Houston of D-Wave, Gary Sevounts of Socure, and Katherine Post Calvert of PagerDuty!

Tune in to hear how they’re all making it happen 🎧➡️ https://link.chtbl.com/aFZWvJDf

Want more predictability in your pipeline? You just found your match in . On this , Drew Neisser & Jon Russo discuss wha...
06/06/2022

Want more predictability in your pipeline? You just found your match in .

On this , Drew Neisser & Jon Russo discuss what can and can't do for your organization.

Listen to Jon’s episode via your favorite streaming service! 🎧 ➡️ https://link.chtbl.com/mjtcYX1v

Here’s a riddle for you: If marketing grew the business but nobody was around to measure it, did it really happen? 📏 No ...
05/27/2022

Here’s a riddle for you: If marketing grew the business but nobody was around to measure it, did it really happen? 📏 No matter what side of this philosophical query you stand on, let’s face it: No one is going to take marketing seriously if they can’t quantify it with data.

Learn from CMOs Christopher Willis, Tara Robertson, & Karl Van den Bergh as they talk about all things on .

Listen here 🎧 ➡️ https://link.chtbl.com/_eroVd5h

Grab your scuba gear, The CMO of DigitalOcean is taking us on a deep dive into brand's evolution! 🤿 In this episode of ,...
05/23/2022

Grab your scuba gear, The CMO of DigitalOcean is taking us on a deep dive into brand's evolution! 🤿 In this episode of , Carly Brantz covers:

🤩Why they have 6K+ ungated tutorials
🤩How to discover & implement a seriously powerful B2B promise
🤩How the lion’s share of DigitalOcean’s revenue comes from marketing
🤩Why DigitalOcean’s self-serve motion is here to say
🤩Which marketing metrics matter during IPOs
🤩Why you should ABT — always be testing

You won’t want to miss it. Link to the episode in the comments.

Ah, . The buzzword of every company striving to be different, daring, and bold. But what the heck does it actually look ...
05/16/2022

Ah, . The buzzword of every company striving to be different, daring, and bold. But what the heck does it actually look like to innovate? And how can a CMO get their teams to start innovating in a way that actually yields growth?

In this episode of , Carla Johnson lays out the exercises every CMO can use to shape their own innovation powers AND build a team filled with strong innovators 💪

Tune in via your favorite podcast channel! 🎧➡️ https://link.chtbl.com/AW-whbeG

05/12/2022
Brewing a Strong B2B Marketing Team | Renegade Marketers Live!

Want to brew a strong team? ☕️ Tune in to next week’s for all the wisdom from CMOs Melissa Yahre Goldberger of SafeBreach, James B. Stanton of Emyrean, and Jamie Walker of Keyfactor.

This topic won a LinkedIn poll by a landslide. If you have any questions you’d like us to ask on the show, let us know in the comments!

Ahh, the New Year’s resolution—easily made but oft forgot. Today’s episode of  is here to remind you to recall the impor...
05/09/2022

Ahh, the New Year’s resolution—easily made but oft forgot. Today’s episode of is here to remind you to recall the importance of reflection and growth at all times, not just once a year.

Tune in to hear from three all-star marketers—Katrina Klier of PROS, Kevin Briody of Edmentum, and Mika Yamamoto of F5—about the lessons they learned in 2021 and planned to bring into 2022.

This conversation is equally timely and timeless, with insights into human-first marketing, battling , auditing , rethinking , not letting fear hold you back, and much, much more.

Listen to the full episode via your favorite streaming service, here ➡️ 🎧https://link.chtbl.com/r5uRsVBY

What are the top 5 challenges CMOs are facing right now and how are they solving them? Sourced from the conversations ha...
05/02/2022

What are the top 5 challenges CMOs are facing right now and how are they solving them? Sourced from the conversations happening in CMO Huddles, this Drew-on-Drew episode covers everything from to proving to managing an overflowing , providing a myriad of useful takeaways you can implement today.

Tune into #290 via your favorite streaming service, here 🎧 ➡️ https://link.chtbl.com/MBHPQ1sw https://link.chtbl.com/MBHPQ1sw

Developers don’t want to be marketed to, you say? Kerry Ok, SVP of Marketing for Auth0 is here to prove you wrong. From ...
04/25/2022

Developers don’t want to be marketed to, you say? Kerry Ok, SVP of Marketing for Auth0 is here to prove you wrong. From day one, Auth0’s marketing mandate wasn’t about building pipeline or demand gen, it was about building trust and relationships with a vibrant community that loves learning, discussion, and things that make their lives easier.

Hear all about it in this episode of !

🎧 ➡️ https://link.chtbl.com/QC3JaDqA

04/18/2022

CMOs and marketing metric fiends – pull out your dashboards and get ready to make some changes that will make everybody happy.

In this episode of , Forrester’s Ross Graber joins Drew to share which metrics should (and shouldn’t) be on every CMO’s dashboard.

Link to the episode ➡️ https://link.chtbl.com/Hpi9Jk2K

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Are CMOs gluttons for punishment? The CMO role is tough enough these days, but strap on high expectations, limited resources, and the pressure of a low life expectancy for startups, and you’ve got yourself a real challenge.

For CMOs Allyson Havener of TrustRadius and Ajay Khanna of Explorium, startup is a way of life. They don’t see their roles as punishment; instead, they see an exciting opportunity to build something great in a fast-paced environment, with a close-knit team of others who are like family.

Tune in to this fascinating episode to hear how both CMOs navigate their roles, standing up the marketing function while building a team and a brand with an eye towards long-term success.

Thank you, Neisser, Founder of Huddles & Renegade, for providing jam-packed CMO future insights and mind-boggling facts about today's marketing world during our fantastic conversation. Even Drew was taken aback by this fact. Check it out:))

ESG and digital transformation are essentially the same thing. It will not suffice to discuss them separately. Digital transformation is already having a significant impact on ESG performance, and it has the capacity to go much deeper.

The link between ESG and digital transformation, which goes to the heart of why you're in business, who you are as an organization, what you contribute to the world, and how you align your business model with societal needs, is where the next wave of corporate transformation will emerge. I was just talking about this yesterday with Drew Neisser, Renegade

It is such an honor to co-host the Actionable ESG™️ Talks series with Manuel Vexler to unfold the missing links with prominent leaders and global influencers through discussions and debates.

Conversica, in collaboration with Renegade, recently released a report, ‘The New Sales and Marketing Divide,’ which explores strategies, the relationship between sales and marketing, and more. Did you know 40% of marketers attribute ineffective ABM processes to a lack of cooperation between Sales and Marketing?

Download the report for more insights ➡
https://www.conversica.com/resources/reports/the-new-sales-and-marketing-divide-its-not-what-you-think/?utm_source=facebook&utm_medium=organic_social&utm_reports=the-new-sales-and-marketing-divide-its-not-what-you-think/
Conversica reveals findings of an emerging executional gap between marketers and salespeople, as shown in the new 2021 State of ABM Report in partnership with Renegade.
Grab a coffee or a snack and settle in to read the 12 Step B2B Brand Strategy Guide for 2021 from Renegade: https://bit.ly/3hwmWoi.

It is a long read but if your thinking about re-branding it is worth it!

Tune in this Thursday, May 13th at 4pm EST for a conversation with our CMO—Melissa Sargeant—on Partnership Marketing, hosted by Renegade.

Set your reminder below ⬇️
Set your reminders and tune in this afternoon— Renegade goes LIVE to discuss the perfect metrics cocktail with Centro's CMO, Katie Risch!

Big thanks to Renegade for sharing Auvik's own CMO Jacqui Murphy's tips on how to align your marketing and customer success strategies!
Check out this very special podcast episode of Renegade Thinkers Unite where our CEO, David Fischette gives his expert advice on how to engage VIRTUAL audiences!

B2B marketing to the rescue! On Drew Neisser's Renegade Thinkers Unite podcast, veteran Centron Katie Risch shares her unique path to the CMO role, as well as how Centro’s marketing team has played a crucial role in our response to COVID-19. Listen in here: https://bit.ly/3c7NJ7n

Looking to boost your B2B Demand Generation? The recent economic downturn may have slowed your business's growth, but Renegade has your solution. Check out our friends at Renegade's new report offering 6 pointers to strengthen your company's B2B Demand Generation, and how to prepare for an economic spike following the pandemic. See below for the full report.
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