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Renegade

Renegade Possibly, the savviest B2B marketing agency in NYC. Because business-to-business is still people-to-people, our expertise in marketing strategy, story, and design helps businesses evolve and grow.

We work with a select group of B2B marketers to help them become purpose-driven storytellers. Renegade clients learn to cut through the crap that often passes for content and social—especially in the world of B2B marketing. Find out if your brand is a good fit at Renegade.com.

We work with a select group of B2B marketers to help them become purpose-driven storytellers. Renegade clients learn to cut through the crap that often passes for content and social—especially in the world of B2B marketing. Find out if your brand is a good fit at Renegade.com.

Operating as usual

04/14/2022
Mastering the Marketing Mix | Renegade Marketers Live!

Join us LIVE next week with expert CMOs Suzanne Reed of LBMC, Sue Holub of OnSolve, and Mary Leigh Mackie of AvePoint for a conversation about finding new ways to grow 🌱

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Marketers have to be agile by nature–but #SaaS marketers take agility to a whole new level. Tune in to hear how the CMOs...
04/11/2022

Marketers have to be agile by nature–but #SaaS marketers take agility to a whole new level. Tune in to hear how the CMOs at Emburse, Skience, and Bynder each navigate the fast-paced nature of #SaaSMarketing. 🎧 Catch the full episode, here ➡️ https://link.chtbl.com/2Pk7DKFS

Did you know that CMOs who invest in interactive content are 72% more likely to meet or exceed their sales and marketing...
04/01/2022

Did you know that CMOs who invest in interactive content are 72% more likely to meet or exceed their sales and marketing targets?

Evy Lyons, the CMO of Traackr, joins #RenegadeMarketersUnite to share the story behind how marketing transformed a PDF into a winning interactive app—don’t miss it! https://link.chtbl.com/R58QIgnB

03/31/2022
Marketing: A Tonic for Employee Culture & Wellness | Renegade Marketers Live #37

Marketing: A Tonic for Employee Culture & Wellness — Join us next week when we go LIVE with expert CMOs Mandy Dhaliwal, Bhaskar Roy, and Julie Kaplan for an hour’s worth of lessons in great leadership. ⏰ Set your reminder below! ↓

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👋 Boomi Workato CareMetx

#RML #EmployeeCulture #WorkWellness #B2BMarketing

For many B2B companies, the sales process is broken yet the solution is remarkably simple. It’s time to treat buyers as ...
03/25/2022
285: What B2B CMOs Need to Know About Sales Enablement

For many B2B companies, the sales process is broken yet the solution is remarkably simple. It’s time to treat buyers as collaboration partners instead of targets. Time to approach selling as something you do with a prospect rather than to them. Time to make selling more human and more effective in a world where more qualified leads is not resulting in higher win rates ⏰

Simple, right? But not easy. As laid out in Sales expert Andy Paul's new book #SellWithoutSellingOut, it takes true courage to transform the current playbook, but those bold enough to take the leap will see shorter decision cycles and higher win rates, any B2B organization’s dream.

In this episode, Andy shares how marketers are uniquely poised to enable sales teams through insights into buyer behavior—introducing a new way of selling that ditches “salesy” to make way for connection, curiosity, understanding, and generosity. Don’t miss it!

For many B2B companies, the sales process is broken yet the solution is remarkably simple. It’s time to treat buyers as collaboration partners instead of targets. Time to approach selling as something you do with a prospect rather than to them. Time to make selling more human and more effective in...

Are #startup CMOs gluttons for punishment? The CMO role is tough enough these days, but strap on high expectations, limi...
03/18/2022
284: The Thrill of Being a B2B Startup CMO

Are #startup CMOs gluttons for punishment? The CMO role is tough enough these days, but strap on high expectations, limited resources, and the pressure of a low life expectancy for startups, and you’ve got yourself a real challenge.

For CMOs Allyson Havener of TrustRadius and Ajay Khanna of Explorium, startup is a way of life. They don’t see their roles as punishment; instead, they see an exciting opportunity to build something great in a fast-paced environment, with a close-knit team of others who are like family.

Tune in to this fascinating episode to hear how both CMOs navigate their roles, standing up the marketing function while building a team and a brand with an eye towards long-term success.

https://traffic.libsyn.com/renegadethinkersunite/RMU_RML_B2B_Startups_Episode.mp3

Are startup CMOs gluttons for punishment? The CMO role is tough enough these days, but strap on high expectations, limited resources, and the pressure of a low life expectancy for startups, and you’ve got yourself a real challenge.   For CMOs Allyson Havener of TrustRadius and Ajay Khanna of ...

03/17/2022
Building Recruiting Buzz | Renegade Marketers Live!

Let’s talk #Recruiting! Join us on St. Patrick’s Day 🍀 at 4pm EST when we go LIVE with Allison Munro, Jamie Walker, and Kristin Fornal to discuss how recruiting tactics have changed in the face of #TheGreatResignation.

👋 Vena Solutions | Keyfactor | IAM Robotics
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If you’ve ever wondered how much a CMO can do in a year to change the trajectory of a company, this is the #RMU for you....
03/11/2022
283: Flipping the Funnel with Klaviyo CMO

If you’ve ever wondered how much a CMO can do in a year to change the trajectory of a company, this is the #RMU for you. Enter Kady Srinivasan, who has kicked things up a notch at Klaviyo, a platform helping its customers flip the funnel to grow their business 🌱

Focusing on the bottom of the funnel first has resulted in something like 65x higher #ROI for Klaviyo customers. Tune in for a fascinating episode about a #BrandRefresh, with a fully integrated marketing campaign that builds #awareness and drives #leads.

If you've ever wondered how much a CMO can do in a year to change the trajectory of a company, this is the episode for you. Enter Kady Srinivasan, who has kicked things up a notch at Klaviyo, a marketing automation platform dedicated to helping its customers discover a new, more effective way to gro...

For a locked room labeled “#MarketingSpend,” the #CFO holds the keys 🔑 This all-important alliance depends on the CMO’s ...
03/04/2022
282: CFO Panel: Investing in the CMO Role

For a locked room labeled “#MarketingSpend,” the #CFO holds the keys 🔑 This all-important alliance depends on the CMO’s fluency in CFO-speak, AKA how $1 into marketing will equal more $$$ out. Luckily, it’s not too hard a language to pick up.

In this episode, we’re airing three Q&As with three CFOs who laid out their formulas for a great CMO/CFO alliance during a recent CMO Huddles Super Huddle (a bi-annual mega-huddle exclusively for our community of B2B CMOs).

Tune in for some wonderful insights from CFOs Chris Andersen of Acquia, Nicole Anasenes of Ansys, and John Evarts (now President and COO) of Mediafly—insights that CMOs just might want to share with a CFO who’s on the fence about the power of marketing.

For a locked room labeled “Marketing Spend,” the CFO holds the keys. And they aren’t going to be quick to hand them over, either. This all-important alliance depends on the CMO’s fluency in CFO-speak, AKA how $1 into marketing will equal more $$$ out. Luckily, it’s not too hard a language ...

03/03/2022
Under the Influence of B2B Market Research | Renegade Marketers Live!

How can #B2BMarketResearch support your strategic initiatives? Join us on the next #RML with Denise Broady of Appian and Dan Lowden of HUMAN as we talk all about it. ⏰ Set your reminder below! ↓

❓Got questions? Leave a comment before, during, or after the show and we'll get you an answer.

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Employees are the lifeblood of any company—the ones who execute brilliant strategy, the ones who take care of your custo...
02/25/2022
281: Recruit, Retain, Rejoice: Upping Employee Experience

Employees are the lifeblood of any company—the ones who execute brilliant strategy, the ones who take care of your customers, the ones who represent your brand to the world 🙌 Tune in to today’s #RMU all about recruiting and retention strategies with the fantastic David Kirven, Caroline Tien-Spalding, and Michael Collins!

👋 Reltio Aptology Inc. CFA Institute
https://traffic.libsyn.com/renegadethinkersunite/Retention_and_Recruitment_Ep_V2.mp3

What’s a B2B brand without employees? In a word, nothing. They are the lifeblood of any company—the ones who execute brilliant strategy, the ones who take care of your customers, the ones who represent your brand to the world. That’s what makes a renewed focus on employee experience (EX for sh...

Time to flip the switch! For the 280th episode of #RenegadeMarketersUnite, Drew doesn’t interview a CMO. Instead, a CMO ...
02/18/2022
280: A B2B CMO Asks, Drew Answers

Time to flip the switch! For the 280th episode of #RenegadeMarketersUnite, Drew doesn’t interview a CMO. Instead, a CMO interviews him. A truly wonderful CMO at that—Katrina Klier of PROS quizzes Drew on the lessons inside of his book #RenegadeMarketing.

Tune in via the link below or your favorite podcast listening app!

We’re switching things up for episode 280 of Renegade Marketers Unite. Instead of asking the questions, Drew will be answering them. Our special, stand-in host for this episode is Katrina Klier, CMO of PROS, who led the conversation for the benefit of her marketing team while taking a deep dive in...

02/17/2022
Full-Bodied B2B Branding | Renegade Marketers Live!

#B2BBrandStrategy: A topic near and dear to my heart and one I greatly look forward to talking about with CMOs Heather Salerno of Appcast, Marshall Poindexter of OpenEye Scientific, and Gabi Zijderveld of Smart Eye!

Tune in as we discuss what it takes to build an unbeatable B2B brand, covering a range of topics like #Rebranding, #EmployeeBranding, Branding on a Budget, Post-Acquisition Branding, and much, much more.

Use a sparkler 🎇, not a candle 🕯️That’s just one of Dan Gingiss’s many #WISE ways to think about upping your B2B #CX gam...
02/11/2022
279: What B2B CMOs Need to Know About CX

Use a sparkler 🎇, not a candle 🕯️That’s just one of Dan Gingiss’s many #WISE ways to think about upping your B2B #CX game, and you can hear the rest in today’s #RenegadeMarketersUnite! This interview is really remarkable and a must-listen for any #B2BBrand. Give it a listen! https://traffic.libsyn.com/renegadethinkersunite/CX_Episode.mp3

When Dan Gingiss and his family went out to a nice steakhouse for his son’s 15th birthday, little did he know that he’d walk away with a perfect metaphor for how to deliver an extraordinary customer experience. Remarkable CX is as simple as replacing a birthday candle with a sparkler—the small...

With 8,000 new hires, VMware now stands at 37,000 employees strong. The mega-B2B brand has also expanded its offerings, ...
02/04/2022
278: VMware CMO on Big-Time B2B Transformation

With 8,000 new hires, VMware now stands at 37,000 employees strong. The mega-B2B brand has also expanded its offerings, spelling out a robust suite of services to encompass on-prem and cloud solutions. Such massive change requires a massive shift in mindset.

In this week’s #RMU, CMO Carol Carpenter shares how VMware’s value proposition transformed, how they introduced the new brand to employees and customers, and how everything VMware’s marketing team does is driven by one big question: “Does this give us 10x impact?”

Tune in for yet another great interview on #RenegadeMarketersUnite, a top-rated podcast for renegade CMOs and other #B2B marketers!

https://traffic.libsyn.com/renegadethinkersunite/RMU_Carol_Carpenter_Episode.mp3

VMware is going from big to bigger. To start, VMware has added 8,000 new hires in the last year, standing now at 37,000 employees strong. Not only that, but the mega-B2B brand has also expanded its offerings, spelling out a robust suite of services to encompass on-prem and cloud solutions.   Su...

02/03/2022
Punching Up Your Purpose | Renegade Marketers Live!

Is your #B2B business #PurposeDriven? In this week’s #RML, CMOs Peter Neiman, Julia Goebel, and Pamela Herrmann make the case for purpose, discussing the benefits and challenges at various stages of the purpose journey. Join us!

Amalgamated Bank | Halo Health | On Q Financial

This week’s #RenegadeMarketersUnite is not only SUPER practical for anyone prepping for an #IPO, its lessons also apply ...
01/28/2022
277: B2B Brands, Want to Grow? Go IPO

This week’s #RenegadeMarketersUnite is not only SUPER practical for anyone prepping for an #IPO, its lessons also apply to any #B2B brand looking to benefit from marketing-led growth. You don’t want to miss this insight-packed conversation with CMOs Noreen Allen and Kevin Spurway—give it a listen ASAP!

👋 Bandwidth Inc. | Similarweb https://traffic.libsyn.com/secure/renegadethinkersunite/RML_IPO_Episode.mp3

A CMO doesn’t join a B2B organization to keep things the way they are, they join to lead that company into the next phase of growth. That’s the mindset that CMOs Noreen Allen (who recently stepped down after 10 years at Bandwidth) and Kevin Spurway of Similarweb have brought to their roles over ...

Earlier this year, the CMO Huddles #SuperHuddle focused on the CEO-CMO relationship. David Friend, Rana el Kaliouby, and...
01/21/2022
276: CEO Panel: Celebrating the CMO Role

Earlier this year, the CMO Huddles #SuperHuddle focused on the CEO-CMO relationship. David Friend, Rana el Kaliouby, and Larry English shared their perspectives on marketing and great advice for CMOs looking to build a stronger alliance with their CEOs. Give it a listen!

Wasabi Technologies | Smart Eye | Affectiva | Centric Consulting

The CEO relationship is one of if not the most important alliance in a CMO’s world. It’s not going to be easy to do your job if your CEO doesn’t have your back. It’s an especially tough job if one’s CEO doesn’t believe in (or understand) the power of marketing, but it doesn’t mean that...

01/20/2022
A Big Swig of Growth Marketing | Renegade Marketers Live!

Let’s talk #GrowthMarketing! Join us next week when we go LIVE with expert CMOs Jennifer Houston (D-Wave), Gary Sevounts (Socure), and Katherine Calvert (Khoros) to discuss how #B2B CMOs handle fast-paced growth internally and externally.

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Are you ready for some content about content? Today’s #RMU with CMOs Jamie Gier, Suzanne Reed, and Heidi Bullock is all ...
01/14/2022
275: Calling All Compelling Content!

Are you ready for some content about content? Today’s #RMU with CMOs Jamie Gier, Suzanne Reed, and Heidi Bullock is all about how they plan, execute, and measure #ContentMarketing in the #B2B world.

Ceros | LBMC | Tealium

Can your content cut through? Through the 27 touchpoints in a B2B buyer’s journey. Through the flurry of emails hitting everyone’s inbox every day. Through the clutter of millions of blogs, social posts, and videos online. It’s a heavy task for any company to run a truly remarkable content pro...

So, this interview with David Koerner of 75F puts the “Renegade” into #RenegadeMarketersUnite. Seriously. Tune in to hea...
01/07/2022
274: B2B Renegade: Meet David Koerner, 75F Marketing VP

So, this interview with David Koerner of 75F puts the “Renegade” into #RenegadeMarketersUnite. Seriously. Tune in to hear how 75F cuts through the clutter—utilizing a 2x2 framework and asymmetric marketing strategy to elevate the impact of #sustainability.

75F is not here to market via Fear, Uncertainty, and Doubt (FUD). That’s why the smart building automation brand has banished the words "climate change crisis," and "global warming." Not because they are not dedicated to making the world a better, more sustainable place, no—that’s integral to ...

01/06/2022
Measuring What Matters | Renegade Marketers Live!

How are you measuring your marketing? Join us for our first #RML of the year as we go LIVE to discuss the metrics that matter with super-CMOs Chris Willis of Acrolinx, Tara Robertson of Teamwork, and Karl Van den Bergh of Gigamon. #Metrics #MarketingMetrics #Measurement

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Our holiday episode this year is dedicated to a very important topic: #DEI. Tune in to learn how 3 B2B organizations are...
12/27/2021
What CMOs Need to Know About DEI | Renegade

Our holiday episode this year is dedicated to a very important topic: #DEI. Tune in to learn how 3 B2B organizations are making DEI real, where and how to recruit diverse talent, and how marketing leaders are advancing such initiatives with true allyship.

MASSIVE thank you to Cassandra Blackburn, Cory Haynes, and Elisa Vincent for graciously sharing their wisdom and their time with us!

Sprout Social | Talkdesk | Skillsoft https://renegade.com/podcasts/what-cmos-need-to-know-about-dei/

The road to true DE&I is not a destination, it's a journey. Here's what CMOs need to know. A podcast for renegade marketers.

12/22/2021

In this month’s #TheCut: 6 tips to make meetings more productive gleaned from conversations at CMO Huddles. Fewer meetings = more productivity = more time freed up for whatever makes you wiser, healthier, and happier! https://bit.ly/3FiTdK4

How are B2B CMOs engaging audiences that are just plain tired of all the webinars, Zoom meetings, and virtual events out...
12/17/2021
271: 2022: The Year We Dynamite Digital

How are B2B CMOs engaging audiences that are just plain tired of all the webinars, Zoom meetings, and virtual events out there? Tune in to this #RMU with Shirley, Paul, and Amanda for advice on how to create compelling content in the digital age.

Forrester | Epicor Software | Diligent Corporation https://traffic.libsyn.com/secure/renegadethinkersunite/RMU20RTL20DIGI20TRANS20V4.mp3

Webinar-itis. Virtual event absentia. Zoom gloom. Just a few of the pesky, present-day afflictions that pervade in an era of such rapid digital acceleration, where work-from-home is the norm and the return to physical events is still up in the air. As a result, B2B audiences are more discerning than...

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1397 2nd Avenue, #177
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Tuesday 9am - 6:30pm
Wednesday 9:30am - 6:30pm
Thursday 9:30am - 6:30pm
Friday 9:30am - 6:30pm

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+16468389001

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Growing business starts with winning hearts and minds, which means effective B2B marketing is really people-to-people marketing. That’s why story cuts through more effectively than speeds and feeds alone. Because it’s not just about what your products and services do, but also why they matter.

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Great clients demand great work. For us that means:

B2B Brand Strategy that delivers a singular brand story to unify employee, customer, and demand-generating communications.

B2B Demand Generation that identifies a time-sensitive value proposition or offering that your prospects consider essential—and markets the heck out of it.

Content & Social Media, masterfully crafted to help you bring your brand story to life in the most compelling ways possible.

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Are #startup CMOs gluttons for punishment? The CMO role is tough enough these days, but strap on high expectations, limited resources, and the pressure of a low life expectancy for startups, and you’ve got yourself a real challenge. For CMOs Allyson Havener of TrustRadius and Ajay Khanna of Explorium, startup is a way of life. They don’t see their roles as punishment; instead, they see an exciting opportunity to build something great in a fast-paced environment, with a close-knit team of others who are like family. Tune in to this fascinating episode to hear how both CMOs navigate their roles, standing up the marketing function while building a team and a brand with an eye towards long-term success.
Thank you, @Drew Neisser, Founder of @CMO Huddles & Renegade, for providing jam-packed CMO future insights and mind-boggling facts about today's marketing world during our fantastic conversation. Even Drew was taken aback by this fact. Check it out:)) #digitaltransformation2022 #digitaltalk #digitalfuture #cmoinsights #martech #b2bbusiness #marketinginsights #leadershipinsights #b2bmarketingstrategy #futureofbusiness #creativemarketing
ESG and digital transformation are essentially the same thing. It will not suffice to discuss them separately. Digital transformation is already having a significant impact on ESG performance, and it has the capacity to go much deeper. The link between ESG and digital transformation, which goes to the heart of why you're in business, who you are as an organization, what you contribute to the world, and how you align your business model with societal needs, is where the next wave of corporate transformation will emerge. I was just talking about this yesterday with Drew Neisser, Renegade It is such an honor to co-host the Actionable ESG™️ Talks series with Manuel Vexler to unfold the missing links with prominent leaders and global influencers through discussions and debates. #digitaltranformation #ESG #sustianability #digitaltalks #futurefocus #leadershipinsights
Conversica, in collaboration with Renegade, recently released a report, ‘The New Sales and Marketing Divide,’ which explores #ABM strategies, the relationship between sales and marketing, and more. Did you know 40% of marketers attribute ineffective ABM processes to a lack of cooperation between Sales and Marketing? Download the report for more insights ➡ https://www.conversica.com/resources/reports/the-new-sales-and-marketing-divide-its-not-what-you-think/?utm_source=facebook&utm_medium=organic_social&utm_reports=the-new-sales-and-marketing-divide-its-not-what-you-think/ #ConversationalABM
Conversica reveals findings of an emerging executional gap between marketers and salespeople, as shown in the new 2021 State of ABM Report in partnership with Renegade. #ABM #TargetAccounts #MarketingandSales #ABMReport #Deck7 #Media7
Grab a coffee or a snack and settle in to read the 12 Step B2B Brand Strategy Guide for 2021 from Renegade: https://bit.ly/3hwmWoi. It is a long read but if your thinking about re-branding it is worth it! #MarketingRead #B2BBranding
Tune in this Thursday, May 13th at 4pm EST for a conversation with our CMO—Melissa Sargeant—on Partnership Marketing, hosted by Renegade. Set your reminder below ⬇️
Set your reminders and tune in this afternoon— Renegade goes LIVE to discuss the perfect metrics cocktail with Centro's CMO, Katie Risch! #metrics #marketing #measurement
Big thanks to Renegade for sharing Auvik's own CMO Jacqui Murphy's tips on how to align your marketing and customer success strategies!
Check out this very special podcast episode of Renegade Thinkers Unite where our CEO, David Fischette gives his expert advice on how to engage VIRTUAL audiences! #eventpros #virtualevents #corporatebroadcast
B2B marketing to the rescue! On Drew Neisser's Renegade Thinkers Unite podcast, veteran Centron Katie Risch shares her unique path to the CMO role, as well as how Centro’s marketing team has played a crucial role in our response to COVID-19. Listen in here: https://bit.ly/3c7NJ7n #Leader #CMO #B2B #Marketing #Innovate
Looking to boost your B2B Demand Generation? The recent economic downturn may have slowed your business's growth, but Renegade has your solution. Check out our friends at Renegade's new report offering 6 pointers to strengthen your company's B2B Demand Generation, and how to prepare for an economic spike following the pandemic. See below for the full report.