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Simulmedia, Inc.

Simulmedia, Inc. Simulmedia is the leader in cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement, and results wherever audiences watch or stream.

Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear television and connected TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns f

Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear television and connected TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns f

Operating as usual

Today brings the close of Ramadan – join us in wishing our Muslim colleagues, clients and community members “Ramadan Mub...
04/30/2022

Today brings the close of Ramadan – join us in wishing our Muslim colleagues, clients and community members “Ramadan Mubarak!” We hope you enjoy a hearty Iftar tonight with family or friends.

Today we want to celebrate our colleague! Congratulations to Jamaal Bourgeois for his 3-year anniversary with Simulmedia...
04/28/2022

Today we want to celebrate our colleague! Congratulations to Jamaal Bourgeois for his 3-year anniversary with Simulmedia this month.

While it’s great that April is Celebrate Diversity Month, at Simulmedia we celebrate diversity year-round. Our social, e...
04/26/2022

While it’s great that April is Celebrate Diversity Month, at Simulmedia we celebrate diversity year-round. Our social, economic, cultural, religious, ethnic, health, education, neurological differences and more are what make our workplace and larger communities special. It’s a gift to be able to learn from one another each day.

Today we want to celebrate our colleagues! Congratulations to Christopher Ames and Brian Ostrowsky for their 1-anniversa...
04/21/2022

Today we want to celebrate our colleagues! Congratulations to Christopher Ames and Brian Ostrowsky for their 1-anniversaries with Simulmedia this month.

Today we want to celebrate  our colleagues! Congratulations to Nico Ricci for his 4-year anniversary, Juliette Dupré for...
04/19/2022

Today we want to celebrate our colleagues! Congratulations to Nico Ricci for his 4-year anniversary, Juliette Dupré for her 1-year anniversary, and Lauri Hosio for his 1-year anniversary with Simulmedia this month!

Every year, March 13 - April 15 is Deaf History Month. Today we’re taking the time to reflect and appreciate all of our ...
04/18/2022

Every year, March 13 - April 15 is Deaf History Month.

Today we’re taking the time to reflect and appreciate all of our deaf colleagues in the advertising industry. Thank you to all the deaf leaders, in history and today, who have helped create spaces and systems that support the unique work needs of the deaf community.

This April we want to wish Happy Holidays to all of our employees and community members who are celebrating. Chag Pesach...
04/15/2022

This April we want to wish Happy Holidays to all of our employees and community members who are celebrating. Chag Pesach Samech for Passover and Happy Easter for the end of Lenten!

This week we celebrated #NationalPetDay2022 with our colleagues and their furry friends! Here's a look at the basket of ...
04/12/2022

This week we celebrated #NationalPetDay2022 with our colleagues and their furry friends! Here's a look at the basket of treats Simulmedia cats and dogs were gifted as a 'Thank You' for all that they do.

The Simulmedia team celebrating #NationalPizzaDay in the NYC office. Or, as we call it, Wednesday.
02/09/2022

The Simulmedia team celebrating #NationalPizzaDay in the NYC office. Or, as we call it, Wednesday.

Simulmedia, Inc.
06/17/2020

Simulmedia, Inc.

06/07/2018
Brand Innovators

Our very own Marc Siegel (VP, Sales & Strategic Accounts) joins Jennifer Healy (Vice President, Marketing at Kraft Heinz) for a fireside chat at Brand Innovators! Watch now:

Join us #LIVE on Facebook with Kraft Heinz's Jennifer Healy for a Keynote followed by a Fireside Chat with Simulmedia, Inc.'s Marc Siegel. Sign up for reminders here!

Dave Morgan demolishes the myth that TV is dead. Check out his latest blog post about TV advertising's BIG marketing pro...
01/27/2018
TV Advertising Has A Marketing Problem

Dave Morgan demolishes the myth that TV is dead. Check out his latest blog post about TV advertising's BIG marketing problem:

If you follow the trade publications in our industry today, you know that TV is dead in the U.S. Right? Actually, no. But TV advertising DOES have a marketing problem.

Aiming to make your TV advertising more accountable this year? We look to make the complex world of Advanced TV a little...
01/26/2018
Top Questions to Ask Prospective Advanced TV Providers - Part 1

Aiming to make your TV advertising more accountable this year? We look to make the complex world of Advanced TV a little easier to navigate in our latest blog post:

No matter what type of Advanced TV provider you might be looking for, you’ll be armed with the questions you need to ask, as well as the context to und...

Dave Morgan looks back on 20 years of startup life and describes Simulmedia's progress in the latest episode of AdExchan...
01/12/2018
Podcast: Dave Morgan Looks Back On 20 Years Of Startup Life | AdExchanger

Dave Morgan looks back on 20 years of startup life and describes Simulmedia's progress in the latest episode of AdExchanger Talks, a podcast focused on data-driven marketing:

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Dave Morgan is a singular figure in the advertising industry. The founder of three ad tech companies, each in a way ahead of its time, is our guest on AdExchanger Talks this week. In the late ’90s, Morgan bui...

Hot off the presses! Subscribe to our brand new monthly roundup of advanced TV advertising news & trends, Tuned In:
01/11/2018
Sign up for the Simulmedia newsletter!

Hot off the presses! Subscribe to our brand new monthly roundup of advanced TV advertising news & trends, Tuned In:

Tuned In is a monthly roundup of the advanced TV advertising news and trends that create the most chatter among our clients and colleagues.

Congrats to Kyle Hubert on his promotion to Chief Technology Officer! We're excited to see what's in store as he continu...
01/11/2018
Kyle Hubert Promoted to Chief Technology Officer at Simulmedia

Congrats to Kyle Hubert on his promotion to Chief Technology Officer! We're excited to see what's in store as he continues to make TV advertising work better for marketers and media owners with the power of technology:

At Simulmedia, Mr. Hubert has been bringing cutting edge research and methodologies to TV advertising working with big-data tools.

Are you a visualization engineer (or know of one) who can make TV data come alive for marketers? Join the Simulmedia tea...
12/21/2017
Data Visualization Engineer

Are you a visualization engineer (or know of one) who can make TV data come alive for marketers? Join the Simulmedia team!

Are you passionate about solving highly complex technical challenges? Does the idea of building platforms to revolutionize a $75 billion industry in North America alone excite you? If so, Simulmedia wants to hear from you! We're a company that uses set-top box datasets and information about over 115...

How will TV advertising evolve in 2018? See what our A-list panel of experts had to say about it at last week’s Simulmed...
12/15/2017
A Look Ahead To TV Advertising In 2018: Three Experts Weigh In

How will TV advertising evolve in 2018? See what our A-list panel of experts had to say about it at last week’s Simulmedia Salon:

Highlights from CBS and Pivotal Research Group's discussion centered around bringing digital-centric thinking to TV advertising, the quest to understan...

Don't miss out on this Tuesday's Salon with Radha Subramanyam from CBS and Brian Wieser from Pivotal Research as they lo...
12/02/2017
TV Advertising In 2018: A Look Ahead

Don't miss out on this Tuesday's Salon with Radha Subramanyam from CBS and Brian Wieser from Pivotal Research as they look ahead to how TV advertising will evolve in 2018. RSVP today: https://buff.ly/2iAjqin

Radha Subramanyam (CBS) and Brian Wieser (Pivotal Research Group) join us at our NYC headquarters for a discussion centered around how TV advertising will evolve in 2018.

Join us Tuesday, December 5th, for a panel featuring Radha Subramanyam (CBS Television) & Brian Wieser (Pivotal Research...
11/29/2017
TV Advertising In 2018: A Look Ahead | Simulmedia Salon Series

Join us Tuesday, December 5th, for a panel featuring Radha Subramanyam (CBS Television) & Brian Wieser (Pivotal Research Group) as they look ahead to how TV advertising will evolve in 2018 across linear, data-optimized, OTT, & addressable: https://buff.ly/2BvKHab

Join leaders from media and technology at our NYC headquarters for a conversation with Radha Subramanyam (CBS) Brian Wieser (Pivotal Research Group).

Many companies are offering data-driven, Advanced TV solutions—the key is understanding which one will drive the most gr...
11/11/2017
[Webinar] Advanced TV 101 - Which Service Is Right For Your Business?

Many companies are offering data-driven, Advanced TV solutions—the key is understanding which one will drive the most growth for your business. If you're an ANA member, be sure not to miss our webinar this Wednesday:

*Selected committees are open to ANA client-side marketer members and gold-level associate members. All others are available to ANA client-side marketer members only.

Brands that did not exist 15 years ago fuel TV growth. Great research by the Video Ad Bureau as they examine the TV spen...
11/09/2017

Brands that did not exist 15 years ago fuel TV growth. Great research by the Video Ad Bureau as they examine the TV spend of 35 category disruptors: https://buff.ly/2hkttHA

Booking . com, the king of digital advertising in travel, rethinks some of its pay-per-click marketing, and goes big on ...
11/08/2017
Booking.com Rethinks Digital Advertising in Favor of TV

Booking . com, the king of digital advertising in travel, rethinks some of its pay-per-click marketing, and goes big on TV with a goal to attract more direct bookings:

Look for some dominoes to fall and perhaps a competitive realignment over the long term as Booking.com, the king of digital advertising in travel, rethinks

Full 360° view of our CEO & Founder, Dave Morgan, getting company logo tattoo to celebrate profitability milestone! Phot...
11/03/2017

Full 360° view of our CEO & Founder, Dave Morgan, getting company logo tattoo to celebrate profitability milestone! Photos thanks to Samsung Mobile Gear 360. And thanks again to Electric Anvil Tattoo for setting up shop in our office for the occasion!

TV ratings are down, but not for the reason you think. Get the scoop from Simulmedia, plus advice on how to make TV ads ...
10/23/2017
Register To Learn The Hidden Story Behind TV's Ratings Decline

TV ratings are down, but not for the reason you think. Get the scoop from Simulmedia, plus advice on how to make TV ads more effective in this new reality.

Simulmedia presents new research on the changing TV landscape, featuring guest speaker Jim Nail of Forrester Research.

[ONE SHEET] Want a better way of measuring TV advertising’s impact on sales? See what you can do with 1st party data.
10/23/2017
Make TV Advertising More Powerful With 1st Party Data

[ONE SHEET] Want a better way of measuring TV advertising’s impact on sales? See what you can do with 1st party data.

See how brands are leveraging 1st party data to gain a competitive advantage and drive long-term growth.

10/19/2017

Dave Morgan gets inked, celebrating a momentous quarter.

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401 Park Avenue South, 11th Floor
New York, NY
10016

Telephone

(646) 201-5352

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Simulmedia is a New York based technology company that gives advertisers and their agencies powerful advanced TV solutions with full transparency on media reporting, marketing outcomes, competitive insights, and pricing. Powered by the company’s patented VAMOS software platform, Simulmedia’s Transparent TV™ product delivers more effective national ad campaigns, featuring both premium over-the-top (OTT) and national linear TV inventory, at massive scale for dozens of top marketers. That’s because Transparent TV reaches a higher percentage of any brand’s target audience or prospects and guarantees a better ROI than any other TV solution in the world.

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Comments

You're all fu***ng sick in the head. Television ads in fu***ng video games? What the f**k kind of mental illness do you al have? We already paid for the fu***ng games but that's not enough? You all should either be in prison, and that's just for being an advertising comany, or a mental institution.
¿Anuncios in-game dentro de los videojuegos🎮? Todo parece más cerca con la llegada de PlayerWON de Simulmedia, Inc. #marketingdigital #publicidad #Videojuegos
Reklamy w grach? 😲 Już niedługo Simulmedia, Inc. będzie zarządzać technologią wyświetlania takich "przerywników" dla użytkowników konsol. W zamian za obejrzenie reklamy, gracz otrzyma nagrodę, np. w postaci waluty w świecie gry. #zagrać #wartozagrać #gry #pc #konsola
The last thing video games need are ads. I don't know a single person who will buy a game with ads in it. Is there nothing marketing can't ruin? I work in the game industry and I would like you to rot in hell. We play games to escape the real world, not to have it shoved in our faces by idiot advertisers. Seriously, take Bill Hicks advice, please. The world would be a better place. Parasites.
You're all sick in the head. Television ads in video games? What kind of mental illness do you al have? We already paid for the games but that's not enough? You all should either be in prison, and that's just for being an advertising comany, or a mental institution where they still lobotomize their patients.
Kicking off season 2 of Next in Marketing, Terry Kawaja, CEO and Founder of LUMA Partners and Dave Morgan, CEO and Founder of Simulmedia, Inc. explain to Mike Shields why they are bullish on the ad economy bouncing back post-covid but think some media investors are ‘whistling past the graveyard’. http://ow.ly/eJTL50DdEFN #NIM #NextInMarketing #podcast
How is the TV industry changing? What are the dynamics at play in advertising on TV today? Matt Collins, Senior Vice President of Marketing at Simulmedia, Inc., talks about this and other aspects of the media industry in detail on ‘Center Stage with Rajiv Parikh.’ Here’s the video interview on #RegalixTV: https://bit.ly/35lbk37 #DigitalTransformation #DigitalStreaming
Had the pleasure of teaming up with Simulmedia, Inc. to create a few illustrations for their blog posts. Have a great Monday everyone! #simulmedia
You guys suck c**k.
How do you optimize remote work strategies to get the best out of your team? What is the future of remote work? Matt Collins, Senior Vice President of Marketing at Simulmedia, Inc., gives RegalixTV a detailed lowdown in this insightful video. Watch: https://bit.ly/32r5xHK
Tune in to Simulmedia, Inc. Live at 2 PM ET as Terence Kawaja shares insights on the battle between #streaming platforms and #linearTV. The gloves will be coming off. bit.ly/3cD0pSS
#Covid19 is having an unprecedented effect on content consumption across #streaming and #linearTV platforms. Terence Kawaja joins Simulmedia, Inc. Live to talk about who he thinks will win in the current climate. Register and find out: https://bit.ly/3cD0pSS