The Shop at NBC Studios

The Shop at NBC Studios The official page for The Shop at NBC Studios at 30 Rockefeller Plaza.
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Take home exclusive apparel, collectibles and more from your favorite NBC shows. Plus, experience meet and greets with celebrities, a photo opp at the iconic TODAY desk, live TV shoots and more. It’s also where The Tour at NBC Studios begins and ends. The Shop is located on the lobby level of 30 Rock at Avenue of the Americas/6th Ave between 49th and 50th streets.

‪The perfect gift for #MothersDay, from This Is Us to Today Show! #ShopAtNBC
05/08/2019

‪The perfect gift for #MothersDay, from This Is Us to Today Show! #ShopAtNBC

Today’s #FridayFeeling belongs to Michael Scott’s iconic quote, “I’m running away from my responsibilities, and ...
05/03/2019

Today’s #FridayFeeling belongs to Michael Scott’s iconic quote, “I’m running away from my responsibilities, and it feels good”. Happy almost weekend 🎉

05/02/2019

We’re ready for an all new Brooklyn Nine-Nine tonight with our all new #NineNine tote!
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Available for purchase in store or via phone at (212) 664-5967. #ShopAtNBC #Brooklyn99

Stanley Hudson would approve. #NationalPretzelDay #TheOffice #ShopAtNBC
04/26/2019

Stanley Hudson would approve. #NationalPretzelDay #TheOffice #ShopAtNBC

04/25/2019

It’s your turn to sit in the The Voice chair - swing by The Shop and snap a pic! #TheVoice #ShopAtNBC

Happy #WorldBookDay — we’re celebrating with some of our fave reads, all of which are available in The Shop! 📚
04/23/2019

Happy #WorldBookDay — we’re celebrating with some of our fave reads, all of which are available in The Shop! 📚

Going green with our eco-friendly NBC S'well Bottle! #EarthDay #ShopAtNBC #SwellBottle
04/22/2019

Going green with our eco-friendly NBC S'well Bottle! #EarthDay #ShopAtNBC #SwellBottle

Spring weather means it’s time to break out our denim jackets featuring exclusive PINTRILL show pins, available at The...
04/17/2019

Spring weather means it’s time to break out our denim jackets featuring exclusive PINTRILL show pins, available at The Shop ☀️ #ShopAtNBC

Pro tip: stay warm on the Saturday Night Live standby line with one of our super comfy blankets or sweatshirts 😉 #BTS...
04/11/2019

Pro tip: stay warm on the Saturday Night Live standby line with one of our super comfy blankets or sweatshirts 😉 #BTSxSNL #BTSArmy #ShopAtNBC

A sneak preview of our newest tee arriving this weekend...⠀⠀⠀⠀⠀⠀⠀⠀⠀Double tap if you’re ready to get...
04/11/2019

A sneak preview of our newest tee arriving this weekend...
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Double tap if you’re ready to get your hands on some The Good Place merch at The Shop! #TheGoodPlace #ShopAtNBC

#CheersToKLG 🧡 Kathie Lee and Hoda Kathie Lee Gifford
04/05/2019

#CheersToKLG 🧡 Kathie Lee and Hoda Kathie Lee Gifford

Austin, Kathie Lee and Hoda super fan, came by The Shop yesterday to write Kathie Lee Gifford a farewell note during her...
04/04/2019

Austin, Kathie Lee and Hoda super fan, came by The Shop yesterday to write Kathie Lee Gifford a farewell note during her last week at Today Show! #CheersToKLG

04/02/2019

‪That #LNSM merch sure does look familiar, Late Night with Seth Meyers 😉

After #PaleyFest’s amazing Parks and Recreation reunion last week, we got to thinking — what do you, the fans, want ...
03/29/2019

After #PaleyFest’s amazing Parks and Recreation reunion last week, we got to thinking — what do you, the fans, want to see in The Shop? Comment below with the #ParksAndRec merch you’d love to see on our shelves! #TreatYoself #ShopAtNBC

📸: Rashida Jones

Our newest additions for your favorite shows. Pick up at our brick & mortar location at 30 Rock or call to order at (212...
03/26/2019

Our newest additions for your favorite shows. Pick up at our brick & mortar location at 30 Rock or call to order at (212) 664-5967!
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[pictured: #FallonTonight hat, #TheOffice sweatshirt, #BrooklynNineNine tee, #LNSM notebook]

Spending #NationalPuppyDay reminiscing on the time #TODAYPuppy paid us a visit 😍🐶
03/22/2019

Spending #NationalPuppyDay reminiscing on the time #TODAYPuppy paid us a visit 😍🐶

Spotted by Willie Geist himself - the #SundayTODAY mug, now available in The Shop!Pick one up at 30 Rock or call to orde...
03/20/2019

Spotted by Willie Geist himself - the #SundayTODAY mug, now available in The Shop!

Pick one up at 30 Rock or call to order at (212) 664-5967!

The t-shirt equivalent of the 💯 emoji landed in The Shop today! #NineNine Order your exclusive Brooklyn Nine-Nine tee...
03/19/2019

The t-shirt equivalent of the 💯 emoji landed in The Shop today! #NineNine

Order your exclusive Brooklyn Nine-Nine tee over the phone at (212) 664-5967 or pick one up at our NYC location in 30 Rock!

👀👀👀 The Tonight Show Starring Jimmy Fallon Order your Lucky Shirt today! Call us at (212) 664-2754 or DM us for...
03/16/2019

👀👀👀 The Tonight Show Starring Jimmy Fallon

Order your Lucky Shirt today! Call us at (212) 664-2754 or DM us for more info!

Hey #NYC - we’re partnering with Bluprint to bring you a St. Patrick’s Day crafting event in The Shop today through ...
03/15/2019

Hey #NYC - we’re partnering with Bluprint to bring you a St. Patrick’s Day crafting event in The Shop today through Sunday! Come by, say hi & make a shamrock pin! #ShopAtNBC #MyBluprint

We’re getting festive for St. Patrick’s Day - take a #shoefie with our gold four leaf clover 🍀 modeled after the ...
03/14/2019

We’re getting festive for St. Patrick’s Day - take a #shoefie with our gold four leaf clover 🍀 modeled after the one Jimmy Fallon delivers his monologue on The Tonight Show Starring Jimmy Fallon! #ShopAtNBC

Celebrating #WomensHistoryMonth on this #WinesdayWednesday with two of our fave ladies,  Kathie Lee and Hoda!•(PS: the...
03/06/2019

Celebrating #WomensHistoryMonth on this #WinesdayWednesday with two of our fave ladies, Kathie Lee and Hoda!

(PS: the KLG & Hoda collection you see here is 25% off for a limited time only - call us to order at 212-664-5967!)

Dreaming of spring and sunny days ahead ☀️This Harding-Lane peacock needlepoint hat is now available in purple, oran...
03/05/2019

Dreaming of spring and sunny days ahead ☀️

This Harding-Lane peacock needlepoint hat is now available in purple, orange & yellow! Pick yours up at The Shop or call us to order at (212) 664-5967!

Coming to The Shop in March. Noice. #NINENINE
02/27/2019

Coming to The Shop in March. Noice. #NINENINE

Celebrating two milestone anniversaries this month - congrats on five years, The Tonight Show Starring Jimmy Fallon & La...
02/25/2019

Celebrating two milestone anniversaries this month - congrats on five years, The Tonight Show Starring Jimmy Fallon & Late Night with Seth Meyers! #LNSM #FallonTonight

Wait... there’s no Saturday Night Live this weekend?! We’ll just look forward to the next episode with our exclusive...
02/23/2019

Wait... there’s no Saturday Night Live this weekend?! We’ll just look forward to the next episode with our exclusive #SNL SWELL for now 🤩

Spending the rest of our #SnowDay binge watching FRIENDS (TV Show) in our super warm logo sweatshirt ❄️ order yours ...
02/20/2019

Spending the rest of our #SnowDay binge watching FRIENDS (TV Show) in our super warm logo sweatshirt ❄️ order yours today at (212) 664-5967!

This is real, this is love, this is the perfect #ValentinesDay gift. 20% off all gift sets in The Shop continues through...
02/13/2019

This is real, this is love, this is the perfect #ValentinesDay gift. 20% off all gift sets in The Shop continues through tomorrow!

Questions? Give us a call at (212) 664-5967. #ShopAtNBC

Make Your Own Gift Set at The Shop! is happening now through Sunday from 1-5 PM (and get some free chocolates when you d...
02/08/2019

Make Your Own Gift Set at The Shop! is happening now through Sunday from 1-5 PM (and get some free chocolates when you do 😍)

If you’re not in NYC, give us a call at (212) 664-5967. We’ll create your gift set for you and ship it straight to your door!

Best Thursday ever 😍 #TODAYpuppy #ShopAtNBC
02/07/2019

Best Thursday ever 😍 #TODAYpuppy #ShopAtNBC

Look who just landed in The Shop! Snap a picture with Toothless and co. and get ready for How To Train Your Dragon 3 hit...
02/05/2019

Look who just landed in The Shop! Snap a picture with Toothless and co. and get ready for How To Train Your Dragon 3 hitting theaters on 2/22! #TheHiddenWorld #HTTYD3

When you can’t contain your excitement about getting the perfect NBC gift *and* catching a taping of The Tonight Show ...
01/31/2019

When you can’t contain your excitement about getting the perfect NBC gift *and* catching a taping of The Tonight Show Starring Jimmy Fallon! #TBT

📸: New York City Stylist

01/28/2019

‪THIS JUST IN: our latest Mitchell & Ness collaboration is available in The Shop now! #ShopAtNBC ‬

01/23/2019

Celebrating 1000 shows of The Tonight Show Starring Jimmy Fallon! #FallonTonight #ShopAtNBC

Stay warm today with our exclusive beanies, available at The Shop! #ShopAtNBC
01/21/2019

Stay warm today with our exclusive beanies, available at The Shop! #ShopAtNBC

‪The Pearsons are (almost) back - who’s ready for an all new #ThisIsUs tonight?‬
01/15/2019

‪The Pearsons are (almost) back - who’s ready for an all new #ThisIsUs tonight?‬

Your #MondayMotivation mid-morning coffee break, brought to you by the people person’s paper people. #ShopAtNBC #TheOf...
01/14/2019

Your #MondayMotivation mid-morning coffee break, brought to you by the people person’s paper people. #ShopAtNBC #TheOffice

Already practicing the #SVU opening line in your head for tonight’s winter premiere? Us too. #DUNDUN
01/10/2019

Already practicing the #SVU opening line in your head for tonight’s winter premiere? Us too. #DUNDUN

“It’s me... I’m the bobblehead!” #NationalBobbleheadDay
01/07/2019

“It’s me... I’m the bobblehead!” #NationalBobbleheadDay

01/03/2019

Cozy on up to our exclusive Peter Millar sweaters this winter, available in The Shop or by phone at (212) 664-5967! ❄️

Cheers to an awesome year. Here’s to 2019! #HappyNewYear #TopNine
01/01/2019

Cheers to an awesome year. Here’s to 2019! #HappyNewYear #TopNine

Looking for the perfect keepsake from The Tour at NBC Studios? Pick up an exclusive Tour ornament in The Shop! #ShopAtNB...
12/26/2018

Looking for the perfect keepsake from The Tour at NBC Studios? Pick up an exclusive Tour ornament in The Shop! #ShopAtNBC #NBCStudioTour

Spotted: our exclusive Shop bag under the tree 🎄 Merry Christmas and Happy Holidays to all!
12/25/2018

Spotted: our exclusive Shop bag under the tree 🎄 Merry Christmas and Happy Holidays to all!

12/19/2018

Interested in getting your very own The Tonight Show Starring Jimmy Fallon x Lingua Franca sweater? Call us to purchase at (212) 664-5967!

Address

30 Rockefeller Plz
New York, NY
10112

NYCTA Subway Lines: B, D, F, M, N, R, 1 NYCTA Bus Lines: M1, M2, M3, M4, M5, M6, M7, M27, M50, Q32

Opening Hours

Monday 08:00 - 21:00
Tuesday 08:00 - 21:00
Wednesday 08:00 - 21:00
Thursday 08:00 - 21:00
Friday 08:00 - 21:00
Saturday 08:00 - 02:00
Sunday 08:00 - 19:00

Telephone

(212) 664-2754

Alerts

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