The Shop at NBC Studios

The Shop at NBC Studios The official page for The Shop at NBC Studios at 30 Rockefeller Plaza.
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Take home exclusive apparel, collectibles and more from your favorite NBC shows. Plus, experience meet and greets with celebrities, a photo opp at the iconic TODAY desk, live TV shoots and more. It’s also where The Tour at NBC Studios begins and ends. The Shop is located on the lobby level of 30 Rock at Avenue of the Americas/6th Ave between 49th and 50th streets.

The Shop at NBC Studios's cover photo
11/21/2019

The Shop at NBC Studios's cover photo

11/15/2019

UPDATE: WE ARE COMPLETELY SOLD OUT OF HARRY STYLES SHIRTS VIA PHONE ORDERS.

We will be releasing limited shirts in The Shop at 30 Rock over the next few days!

Hey, hey, hey, hey,  The University of Texas at Austin! Headed to #FallonAtUT? Swing by our merch booth to snag some exc...
11/07/2019

Hey, hey, hey, hey, The University of Texas at Austin! Headed to #FallonAtUT? Swing by our merch booth to snag some exclusive The Tonight Show Starring Jimmy Fallon gear before the show!

Headed our way this holiday season? Find the perfect souvenir at The Shop: a personalized Coton Colors ornament!
11/04/2019

Headed our way this holiday season? Find the perfect souvenir at The Shop: a personalized Coton Colors ornament!

The fan favorite photo op is back! Take a seat and snap a pic behind the ~ official ~ regional manager’s desk at The Sho...
10/07/2019

The fan favorite photo op is back! Take a seat and snap a pic behind the ~ official ~ regional manager’s desk at The Shop. Michael Scott who?

10/05/2019

Love Superstore? Want a chance to win an EXCLUSIVE signed shirt from Lauren Ash, AKA our favorite assistant manager Dina? Head to our Instagram to find out how you can enter! http://bit.ly/2ALiPzY

#SNL is (almost) back! Our newest Season 45 tee is a super exclusive, limited edition concert tee that changes from week...
09/26/2019
Saturday Night Live Concert Tee – Week 1 – The Shop at NBC Studios

#SNL is (almost) back! Our newest Season 45 tee is a super exclusive, limited edition concert tee that changes from week to week. Every show week, we'll have a new edition of the tee with that episode's host and musical guest on the back. The front stays the same - an iconic shot of the Studio 8H stage. Take a look: http://theshopatnbcstudios.com/product/saturday-night-live-concert-tee-week-1/

Up first: Woody Harrelson & Billie Eilish! We're ready for you, Saturday Night Live!

Check out the two beautiful Downton Abbey books arriving in The Shop on Monday from Weldon Owen! 😍
09/14/2019

Check out the two beautiful Downton Abbey books arriving in The Shop on Monday from Weldon Owen! 😍

Football is BACK. NFL #Kickoff2019 only on NBC! 🏈🏈🏈
09/05/2019

Football is BACK. NFL #Kickoff2019 only on NBC! 🏈🏈🏈

#ACloserLook 👀 Mug: ✅Pencils: ✅Stefon wedding figurine: ...we’ll work on that one!Create your own version of Seth’s desk...
08/28/2019

#ACloserLook 👀

Mug: ✅
Pencils: ✅
Stefon wedding figurine: ...we’ll work on that one!

Create your own version of Seth’s desk with merchandise from The Shop. Call to order at (212) 664-5967!

📸: Late Night with Seth Meyers

Don't forget to tune in to Cozi TV's The Office in Smell-a-Vision RIGHT NOW (10 PM/9C)!
08/27/2019

Don't forget to tune in to Cozi TV's The Office in Smell-a-Vision RIGHT NOW (10 PM/9C)!

These FACES 😍We hope everyone who made it out to our Clear the Shelters Rescue Dog Event today had a blast!
08/21/2019

These FACES 😍

We hope everyone who made it out to our Clear the Shelters Rescue Dog Event today had a blast!

Be Regional Manager for a day (well, a few minutes) at Michael Scott's desk here at The Shop! Have you visited yet? Let ...
08/12/2019

Be Regional Manager for a day (well, a few minutes) at Michael Scott's desk here at The Shop! Have you visited yet? Let us know in the comments!

Are you the World’s Best Boss? Snap a pic at Michael Scott’s desk, now in The Shop! CC: Cozi TV
07/31/2019

Are you the World’s Best Boss? Snap a pic at Michael Scott’s desk, now in The Shop! CC: Cozi TV

The Tonight Show Starring Jimmy Fallon fans, you’re going to love this one! This exclusive #TonightShowSummerReads tote ...
07/27/2019

The Tonight Show Starring Jimmy Fallon fans, you’re going to love this one! This exclusive #TonightShowSummerReads tote is now available in The Shop - pick yours up at 30 Rock or call us to order at (212) 664-5967!

Keep your drinks cool while the sun is hot. We love our NBC x NYC HydroFlask — available (in different colors and sizes)...
07/26/2019

Keep your drinks cool while the sun is hot. We love our NBC x NYC HydroFlask — available (in different colors and sizes) at The Shop!

The newest arrival to The Shop: this FRIENDS (TV Show) x Nalgene water bottle, easily customizable with stickers from th...
07/17/2019

The newest arrival to The Shop: this FRIENDS (TV Show) x Nalgene water bottle, easily customizable with stickers from the show! Get yours at The Shop today 😍

Can’t have Sunday scaries with this Sunday TODAY mug, currently available at The Shop!
07/14/2019

Can’t have Sunday scaries with this Sunday TODAY mug, currently available at The Shop!

Happy Christmas in July! We’re celebrating this month with free personalization of our Coton Colors NYC 2019 ornament as...
07/12/2019

Happy Christmas in July! We’re celebrating this month with free personalization of our Coton Colors NYC 2019 ornament as well as 20% off gift sets!

Not in NYC? We’ll ship to you - DM us or call us at (212) 664-5967!

The Shop at NBC Studios
07/09/2019

The Shop at NBC Studios

Happy 30th anniversary to Seinfeld!
07/05/2019

Happy 30th anniversary to Seinfeld!

Happy #WorldPride2019, wherever and however you’re celebrating today!
06/30/2019

Happy #WorldPride2019, wherever and however you’re celebrating today!

Headed to #WorldPride2019? Swing by The Shop and grab a Jack + Mulligan tote - perfect for adventuring all over NYC! We ...
06/26/2019

Headed to #WorldPride2019? Swing by The Shop and grab a Jack + Mulligan tote - perfect for adventuring all over NYC! We like to accessorize with our exclusive peacock bandana 🌈
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The best part — 10% of all Pride sales go to Ali Forney Center!

❤️🧡💛💚💙💜
06/24/2019

❤️🧡💛💚💙💜

New York 🗽Join us in celebrating Pride Month at
The Shop at NBC Studios when you stop by and snap your own #PrideNBCU photo.

06/24/2019
[email protected]: LGBT & Straight Ally Employee Alliance

Thanks for the shout out, [email protected]: LGBT & Straight Ally Employee Alliance!

NBC's Exclusive 2019 Pride collection from The Shop at NBC Studios is now available! Browse the collection online and order today at http://www.theshopatnbcstudios.com/products

10% of all Pride sales benefit the Ali Forney Center, the nation's largest LGBT homeless organization!

#PrideNBCU #Pride2019 #NYCPride #WorldPride

We’re feeling #NYCProud with NYC: The Official Guide! Our Pride celebrations continue throughout the month of June with ...
06/19/2019

We’re feeling #NYCProud with NYC: The Official Guide! Our Pride celebrations continue throughout the month of June with proceeds from our Pride merchandise going to Ali Forney Center!

Show your pride with us this month ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Shop our collection now in store or call us to order at (212) 664-5967 ...
06/15/2019

Show your pride with us this month ✨
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Shop our collection now in store or call us to order at (212) 664-5967 - 10% of sales go to Ali Forney Center!

All new Pride gear has landed in The Shop, including this tee and bandana! Pick yours up in store or order at (212) 664-...
06/13/2019

All new Pride gear has landed in The Shop, including this tee and bandana! Pick yours up in store or order at (212) 664-5967.

See the full collection here: www.theshopatnbcstudios.com/products 🌈

‪Love is love. $100 from each sale of this beautiful Lingua Franca sweater goes to Ali Forney Center - available now in ...
06/08/2019

‪Love is love. $100 from each sale of this beautiful Lingua Franca sweater goes to Ali Forney Center - available now in The Shop! #WorldPride #ShopAtNBC #LinguaFrancaNYC ‬

06/05/2019

‪Happy first week of Pride! Here’s a sneak peek of our upcoming #Pride collection - these exclusive socks, a collaboration with Pride Socks, are the first to hit our Shop!‬

‪P.S. - we’re donating 10% of all Pride sales to Ali Forney Center! Keep an eye out for more products 🌈 ‬

06/04/2019

Signed copies of Vanessa Bayer’s new book, “How Do You Care For A Very Sick Bear?”, are available in The Shop today! Grab your copy at our 30 Rock location or call us to order at (212) 664-5967!

Address

30 Rockefeller Plz
New York, NY
10112

NYCTA Subway Lines: B, D, F, M, N, R, 1 NYCTA Bus Lines: M1, M2, M3, M4, M5, M6, M7, M27, M50, Q32

Opening Hours

Monday 08:00 - 21:00
Tuesday 08:00 - 21:00
Wednesday 08:00 - 21:00
Thursday 08:00 - 21:00
Friday 08:00 - 21:00
Saturday 08:00 - 02:00
Sunday 08:00 - 19:00

Telephone

+12126645967

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