PulsePoint

12/30/2019

PulsePoint

11/27/2019

PulsePoint's cover photo

11/05/2019

SquareFoot

Check out PulsePoint's feature in SquareFoot's article on how we use our office space to represent our brand identity!

“Our visual identity is like the clothes we wear. It’s the image we project about who we are and what we do. Your office is one of the most impactful ways to represent your brand each day, to motivate your team and engage visitors."

We spoke to leaders at PulsePoint, Wodify, Varonis, and Criteo about how they invested in murals to showcase their brand identities. Learn what went into their decision-making, and what the impact has been on employee experience. https://bit.ly/2PKTGOv

10/30/2019

PulsePoint's cover photo

09/12/2019

Stop by Sloan Gaon’s plenary session at Digital Pharma East on September 19th at 3pm to discuss how data and technology are revolutionizing the industry. What will the next era of healthcare look like? Is it possible the science fiction novels we read as kids are becoming more of a reality every day? #digitalpharmaeast #forwardthinking #data #technology

09/11/2019

Are you wondering how can you ensure the delivery of quality reporting and insightful analysis in a shifting market? How about how you can develop forecasts for performance of marketing initiatives? Or how should you go about creating and sourcing KPI benchmarks? All this and so much more during the 12:10pm panel on Day 2 at Digital Pharma East with our very own Ezra Suveyke as a panelist. #digitalpharmaeast #thoughtleadership #insights

09/10/2019

AI, engagement, the future of phones, case studies, digital trends, and the customer experience are the hot topics of Track A - HCP, all moderated by Chris Neuner. It all starts Day 2 at 8:30am. #Digitalpharmaeast

09/09/2019

This year we will be at Digital Pharma East not only as sponsors - but as speakers and baristas too. Hit us up for a cup of joe or listen in on one of our thought leadership sessions. We can’t wait to see you there! http://go.pulsepoint.com/DPE.html #digitalpharmaeast #coffeebar #thoughtleadership

09/05/2019

The Liberty Bell, Barnes Foundation and Reading Terminal Market are all things that make Philly great...but we have our eye on the one and only Digital Pharma East. Meet us there! http://go.pulsepoint.com/DPE.html

08/23/2019

Our employee giving program has evolved as our business has grown and as our team members showed their interest in giving back. Today, it’s ingrained in our culture. Check out yesterday's group of PulsePoint team members volunteering their time at Coalition for the Homeless's back to school drive. #giveback #companyculture #backtoschool #volunteers

12/12/2017

“AI and machine learning will allow pharma brands to better identify potential patients through the use of large data sets, data analysis and data modelling. This is incredibly meaningful in the context of clinical trials because these campaigns have the ability to not only change, but actually save lives.” -Gareth Shaw, General Manager, EMEA at PulsePoint | Learn more: goo.gl/hk7JN8

12/12/2017

Looking to join a leading data science and analytic team? Apply here: https://goo.gl/PoCgYE

12/11/2017

The Top 10 Programmatic Agencies | AdExchanger

Check out what makes these programmatic agencies including Hearts & Science and Merkle Incorporated the best in the game. https://goo.gl/38pqDf

By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scru...

12/11/2017

Programmatic Health 101- Word of the Day: Blacklist | More definitions here: http://goo.gl/ituyvV

12/11/2017

Experts weigh in: How will health technology advance in 2018?

How will health tech advance in 2018? Innovative execs such as Ritesh Patel, Chief Digital Officer, WPP Health & Wellness share their thoughts and predictions. goo.gl/iJAt9U

Innovation-minded executives share their thoughts and predictions for the year ahead.

12/05/2017

Looking to join a forward-looking marketing team? We are looking for a marketing director for our exchange! Apply here: goo.gl/oBmwBq #adtech #adtechjobs #jobposts #TechJobs

12/05/2017

Programmatic Health 101- Word of the Day: Behavioral Targeting | More definitions here: http://goo.gl/ituyvV

12/05/2017

The #digital transformation of #healthcare will #empower #patients & make healthcare more effective. goo.gl/7cwdtW

12/05/2017

Looking to maximize content distribution at scale? Meet with our content marketing experts, on-site at the Digiday Marketing Summit, Dec. 5-7. Set up a meeting now: https://goo.gl/EBSZGX

12/04/2017

How has content marketing has evolved the healthcare and pharma space? Join us at the Content Marketing for Life Sciences Conference on Dec. 6-7 and you’ll hear from our very own, Elizabeth Pardieu, Director of Business Development and Operations and Nathan Stewart, Director of Inbound Marketing & Content Strategy at InTouch Solutions. Register now: goo.gl/G4havA

12/04/2017

A big thanks to Sarah Walton, Founder of The Money Mindset Course for kicking off today’s Women’s Leadership Series! So inspiring to hear about the importance of understanding our own conditioning and limitations, playing to our strengths, and becoming influential.

11/28/2017

Where is Pharma Marketing Headed in 2018? - Mobile Marketing Watch

How will artificial intelligence save lives in the #healthcare sector? Our CEO, Sloan Gaon shares key insights on how machine learning and artificial intelligence will revolutionize #pharma #marketing. https://goo.gl/dHKKRe

This week, MMW was privy to some insights on the future of pharma marketing from Sloan Gaon, CEO of PulsePoint. So what’s ahead in the new year? Here are some of Goan’s predictions: AI and ML will save lives in 2018 AI and ML will revolutionize clinical trial recruitment by finding patients base...

11/27/2017

What are the greatest challenges and opportunities for publishers, marketers, and consumers in this data-driven ecosystem? Find out at the IAB Data Symposium on 12/4. We’re sponsoring! Register now: https://goo.gl/TdtJKM

11/22/2017

Are you looking to scale your content distribution efforts and optimize engagement? Learn from our content marketing specialists, on-site during at the DigiDay Marketing Summit, Dec. 5-7. Set up a meeting now: https://goo.gl/Wxsy3e

11/22/2017

Where is Pharma Marketing Headed in 2018? - Mobile Marketing Watch

Where is pharma marketing headed in 2018? Sloan Gaon, CEO at PulsePoint shares his insights on how artificial intelligence and machine learning will save lives in the healthcare sector. Key insights include: Wearable data, radical health personalization, native advertising, and GDPR regulations. https://goo.gl/dHKKRe

This week, MMW was privy to some insights on the future of pharma marketing from Sloan Gaon, CEO of PulsePoint. So what’s ahead in the new year? Here are some of Goan’s predictions: AI and ML will save lives in 2018 AI and ML will revolutionize clinical trial recruitment by finding patients based on...

11/17/2017

Current mood: Food Coma #Thanksgiving #workperks #adtech #companyculture #officelife #cultureofawesome #techlife

Current mood: Food Coma #Thanksgiving #workperks #adtech #companyculture #officelife #cultureofawesome #techlife

11/15/2017

Looking to join a cutting edge data science team? We are looking for a machine learning expert! Apply here: https://goo.gl/zbf8T1

11/13/2017

Looking to network with peers about current digital challenges within the #healthcare sector? Join us Wednesday, 11/15 at 12:30pm at Digital Health Coalition (DHC)’s Fall Member Summit. We are hosting! Registration details: goo.gl/Ki2Byp #digitalpharma #programmatichealth

11/09/2017

Michelle Raubenheimer, our Director of Business Development, EMEA, discusses the trends in video advertising across the advertising ecosystem with TraderTalk TV. Video recording here: https://goo.gl/Ap8T3p #programmatic #video #advertising

11/09/2017

New Study Draws a Direct Connection Between Viewability and Success in Direct-Marketing Campaigns

Trending now: A new study conducted by IPG Mediabrands MAGNA GLOBAL, Moat, and The Trade Desk, Inc. shows a direct connection between viewability and success in direct-marketing campaigns. Read more: goo.gl/buaZ5L

IPG’s Magna tests against MRC standard.

11/09/2017

PulsePoint™ Named to Deloitte Technology Fast 500 for Third Consecutive Year

Proud to be named a Deloitte Technology Fast 500 company for the THIRD consecutive year!! “PulsePoint is all about empowering our team to achieve great things through product innovation and client satisfaction. Our growth and profitability are a result of this focus” -Sloan Gaon goo.gl/NdrEba

PulsePoint Growth, Innovation and Recognition Continues

11/08/2017

Programmatic Health Council Simplifies Programmatic Advertising For Healthcare Marketers

Looking to learn more about the programmatic health space? Take a look at our programmatic health glossary: https://goo.gl/mukiBN

Cross-Industry Advisory Group Releases First of its Kind Glossary

11/08/2017

About 177.7M US adults will go online while watching TV monthly in 2017. Driven by smartphone adoption, this number will rise to 193.5M. #mediausage #adtech #programmatic

11/02/2017

That’s a great thought, let me MULLET over! Fresh new mural in our new fav conference room. #mulletsofinstagram #adtech

11/02/2017

#Tb from our company costume contest last Tuesday! 🎃 #halloween #officelife #adtech #bestteam