PulsePoint

PulsePoint PulsePoint is a technology company using data to accelerate healthcare. PulsePoint is an advanced data and technology company that is breaking new ground with programmatic solutions for healthcare organizations, to personalize information and improve outcomes.

We are leading a revolution in radical health personalization to help organizations improve how they provide care, education and support to people when they need it most. Through programmatic automation, we interpret the hard to read signals of the customer journey and understand the connection points between relevance and engagement. This enables us to deliver a suite of tools that allow for the seamless activation of health options.

Operating as usual

Happy Holidays! We unwrapped our Secret Santa gifts together as a team last week and listened to some festive tunes. If ...
12/22/2020

Happy Holidays! We unwrapped our Secret Santa gifts together as a team last week and listened to some festive tunes.

If our core value “have fun or go home” also resonates with you, check out our open jobs and APPLY NOW! http://ow.ly/HqCz50CRzTA

#jobs #hiring #careers #holidays

We're hiring a Senior Sales Director, Enterprise Health Data Solutions!Look no further and act quickly here: http://ow.l...
12/16/2020

We're hiring a Senior Sales Director, Enterprise Health Data Solutions!

Look no further and act quickly here: http://ow.ly/zhBh50CNgyS

#hiring #jobs #careers

Apply now if you’re seeking a fun and challenging role that offers the opportunity to grow quickly in a fast-paced start...
12/08/2020

Apply now if you’re seeking a fun and challenging role that offers the opportunity to grow quickly in a fast-paced startup.

Learn more about our Product Marketing Director here → http://ow.ly/akPt50CG2lh

#jobs #careers #hiring

PulsePoint's cover photo
12/07/2020

PulsePoint's cover photo

We are excited to announce we've won the Healthiest Employers award for NYC!At PulsePoint, we are dedicated to creating ...
12/02/2020

We are excited to announce we've won the Healthiest Employers award for NYC!

At PulsePoint, we are dedicated to creating a happy and healthy work environment. Want to join a company that prioritizes its team members’ well-being and happiness? Check out our open jobs here: http://ow.ly/vjjI50CAD5t

#jobs #careers #hiring #wellbeing

12/01/2020

We're hiring for a Senior Sales Director!

Look no further and act quickly here: http://ow.ly/oKm950CyJ9H

#hiring #jobs #career #data

Apply NOW if you’re seeking a fun and challenging role that offers the opportunity to grow quickly in a fast-paced start...
11/24/2020
Account Manager - PulsePoint

Apply NOW if you’re seeking a fun and challenging role that offers the opportunity to grow quickly in a fast-paced startup.

Learn more about our Account Manager role here → https://apply.workable.com/pulsepoint/j/0B381A6E62/?utm_source=facebook&utm_medium=social_organic&utm_campaign=

#hiring #jobs #careers

Do you have Digital Advertising experience at an Agency either as a Sales Planner/Media Buyer? Do you want to transition away from the Agency side and accelerate your career into Programmatic, taking your knowledge of media buying to facilitate and co...

We're hiring for a Data Operations Manager!Look no further and act quickly here: https://apply.workable.com/pulsepoint/j...
11/16/2020
Data Operations Manager - PulsePoint

We're hiring for a Data Operations Manager!

Look no further and act quickly here: https://apply.workable.com/pulsepoint/j/261822E25A/?utm_source=facebook&utm_medium=social_organic&utm_campaign=

#jobs #careers #recruitment #data #hiring

PulsePoint™, a global programmatic advertising platform with specialized healthcare expertise, fuses the science of programmatic targeting, distribution, and optimization with the art of brand engagement. Data is integral to nearly everything that we d...

Apply NOW if you’re seeking a fun and challenging role that offers the opportunity to grow quickly in a fast-paced start...
11/10/2020
Data Engineer - PulsePoint

Apply NOW if you’re seeking a fun and challenging role that offers the opportunity to grow quickly in a fast-paced startup.

Learn more about our Data Engineer position here → https://apply.workable.com/pulsepoint/j/CA79A087F7/?utm_source=facebook&utm_medium=social_organic&utm_campaign=

#hiring #jobs #careers #recruitment #data

PulsePoint Data Engineering team plays a key role in our technology company that’s experiencing exponential growth. Our data pipeline processes over 80 billion impressions a day (> 20TB of data, 220 TB uncompressed). This data is used to generat...

“The future of healthcare will always be about people”. While patients, HCPs, and pharma marketers are on different jour...
08/31/2020
How Tech, Policy & Data are transforming healthcare

“The future of healthcare will always be about people”. While patients, HCPs, and pharma marketers are on different journeys, they’re all impacted by the same triggers for their health: global events, data, and technology.
https://pulsepoint.com/blog/futurecasting-how-tech-policy-data-are-transforming-healthcare?utm_source=facebook&utm_medium=social_organic&utm_campaign=

#futurecasting #healthcaremarketing #data #tech

Let's futurecast how technology, data, and policies can transform the business of health and healthcare marketing.

Books don’t just allow us to learn and imagine, they also encourage us to connect. That was Richard “Doc” Haydock’s goal...
08/30/2020
PulsePoint's Book Club Took Off After Gamification

Books don’t just allow us to learn and imagine, they also encourage us to connect. That was Richard “Doc” Haydock’s goal when he began PulsePoint’s book club almost a decade ago. Now, the club is gamified and thriving. Learn more in our blog.
https://pulsepoint.com/blog/book-club-took-off-after-gamification?utm_source=facebook&utm_medium=social_organic&utm_campaign=

Leaders are readers. Richard “Doc” Haydock, CFO and COO of PulsePoint gamified the 12 book challenge to see it taking off

We’re delighted to be shortlisted at the PM360 Trailblazer Awards!  Our revolutionary HCP marketing data solutions, HCP ...
08/28/2020

We’re delighted to be shortlisted at the PM360 Trailblazer Awards!

Our revolutionary HCP marketing data solutions, HCP Direct Match™ and HCP365™, have been nominated for Best Data/Analytics Initiative.

Created by health-marketing trade magazine @PM360-magazine, the Trailblazer Awards honor the #pharmaceutical, #biotech, #diagnostics, and #medicaldevice industries’ most influential innovators.

https://pulsepoint.com/blog/pulsepoint-named-among-finalists-of-2020-pm360-trailblazer-awards?utm_source=facebook&utm_medium=social_organic&utm_campaign=

Congratulations to our team – and our clients for supporting us!

#PM360Trailblazer #healthcaremarketing

What’s the new normal for native advertising look like? COVID-19 has thrown marketers’ typical strategy for a loop. Than...
08/26/2020
Native Healthcare Advertising Trends During Covid-19

What’s the new normal for native advertising look like? COVID-19 has thrown marketers’ typical strategy for a loop. Thankfully, native advertising remains one of the most relevant tactics for reaching your audience. https://pulsepoint.com/blog/the-state-of-native-healthcare-advertising-during-covid-19-podcast?utm_source=facebook&utm_medium=social_organic&utm_campaign=

How can healthcare advertisers use content and native advertising to build relationships with patients and physicians during the Covid-19 pandemic and beyond.

PulsePoint named among finalists of 2020 PM360 Trailblazer Awards!  Our innovative healthcare marketing solutions HCP Di...
08/25/2020

PulsePoint named among finalists of 2020 PM360 Trailblazer Awards!

Our innovative healthcare marketing solutions HCP Direct Match™ and HCP365™ are shortlisted in the Best Data/Analytics Initiative category.

Created by health-marketing trade magazine @PM360-magazine, the Trailblazer Awards honor the #pharmaceutical, #biotech, #diagnostics, and #medicaldevice industries’ most influential innovators.

https://pulsepoint.com/blog/pulsepoint-named-among-finalists-of-2020-pm360-trailblazer-awards?utm_source=facebook&utm_medium=social_organic&utm_campaign=

Congratulations to our team – and our clients for supporting us!

#PM360Trailblazer #healthcaremarketing

"With HCP Direct Match, marketers can now be assured that they are reaching addressable NPIs and have the turnkey tools ...
08/25/2020
pulsepoint.com

"With HCP Direct Match, marketers can now be assured that they are reaching addressable NPIs and have the turnkey tools they need to quickly leverage real-time digital marketing strategies that strengthen existing and new relationships with HCPs." - PulsePoint CTO, Ezra Suveyke

https://pulsepoint.com/blog/pulsepoint-achieves-99-hcp-attribution-rates-with-turnkey-hcp-solution?utm_source=facebook&utm_medium=social_organic&utm_campaign=

HCP Direct Match™ Enhancements Deliver Unmatched Simplicity, Value and Scale

Your brand can’t physically be everywhere at once, but geotargeting helps your brand messages be exactly where they need...
08/24/2020
Improve Your Healthcare Marketing Campaigns With Geolocation

Your brand can’t physically be everywhere at once, but geotargeting helps your brand messages be exactly where they need to be, when they need to be there. Coupled with programmatic technology, your campaigns could be more efficient than ever. Learn more:
https://pulsepoint.com/blog/5-ways-to-improve-your-health-campaigns-with-geolocation?utm_source=facebook&utm_medium=social_organic&utm_campaign=

Implement these geofencing tips and tricks to maximize the impact of your healthcare marketing campaigns.

Our VP of Marketing, Maria Simeone, wrote this piece back in March, as COVID-19 was kicking into high-gear. Almost 6 mon...
08/24/2020
Programmatic Healthcare Marketing in Times of Change

Our VP of Marketing, Maria Simeone, wrote this piece back in March, as COVID-19 was kicking into high-gear. Almost 6 months later, the virus remains a constant stressor on our everyday lives - and on marketers’ strategies. Maria details a few practices to utilize within this changing environment: https://pulsepoint.com/blog/programmatic-practices-for-health-marketers-in-a-changing-environment?utm_source=facebook&utm_medium=social_organic&utm_campaign=

As many healthcare marketers re-evaluate their healthcare marketing programs, now is a great opportunity to accelerate innovation that was bound to to happen.

“Where do I start?!” During this time of upheaval, it’s easy to succumb to the overwhelm and not know where to go from h...
08/24/2020
5 Healthcare Marketing Strategy Questions to Consider

“Where do I start?!” During this time of upheaval, it’s easy to succumb to the overwhelm and not know where to go from here. That’s why we’ve got 5 simple, but critical questions you can ask yourself as you approach a shift in your marketing strategy. https://pulsepoint.com/blog/covid-19-checklist-for-health-marketers?utm_source=facebook&utm_medium=social_organic&utm_campaign=

When developing your healthcare marketing strategy, consider strategizing for the now and the future.

For publishers, the cookie’s farewell tour is likely to be bittersweet. “Where do we go from here?” you may be wondering...
08/19/2020
Health Media Publishers Can Prepare For The Cookie's Demise

For publishers, the cookie’s farewell tour is likely to be bittersweet. “Where do we go from here?” you may be wondering. Publishers can take control of the cookieless future with the right data and a marketplace built specifically for health. Gareth Shaw, SVP, Operations at PulsePoint, explains in this thought piece. https://pulsepoint.com/the-crumbling-cookie/publisher?utm_source=facebook&utm_medium=social_organic&utm_campaign=

For publishers, the cookie’s farewell tour is likely to be bittersweet. We’ve outlined some options in order to make the most of one’s measurement and data.

We’re all familiar with the polarizing issue of the cost of healthcare - who pays for it, and how so? Sloan’s got a few,...
08/17/2020
The Business and Economics of Health Advertising

We’re all familiar with the polarizing issue of the cost of healthcare - who pays for it, and how so? Sloan’s got a few, big predictions for the economic side of healthcare as we chug along towards 2030. Read about them at the link below and let us know if you agree! Just keep the comment section friendly, everyone. https://pulsepoint.com/blog/the-business-and-economics-of-health?utm_source=facebook&utm_medium=social_organic&utm_campaign=

Healthcare isn’t cheap, but it isn’t impossible to imagine a more balanced, more accessible system in which everyone can receive the proper care they need.

Emerging technology is exciting, but it can be truly inspiring in the health industry, where new technologies could mean...
08/17/2020
The Emerging Technologies of Healthcare Marketing

Emerging technology is exciting, but it can be truly inspiring in the health industry, where new technologies could mean the difference between life and death for millions of people. Read up on PulsePoint CEO Sloan Gaon’s 2030 Health Predictions to learn more about what emerging tech you should keep an eye on: https://pulsepoint.com/blog/emerging-technology?utm_source=facebook&utm_medium=social_organic&utm_campaign=

Emerging technology has major implications in healthcare marketing as we make our way towards 2030.

Artificial intelligence, DNA testing, 3D-printed organs - once the stuff of science fiction, but now just science! As he...
08/17/2020
The Morality of Technology in Health Advertising

Artificial intelligence, DNA testing, 3D-printed organs - once the stuff of science fiction, but now just science! As healthcare progresses, we must be wary of the morality both driving and resulting from innovation. Read PulsePoint CEO Sloan Gaon’s 2030 Health Predictions to learn more about where we might be headed and what moral dilemmas we should keep in mind.
https://pulsepoint.com/blog/the-morality-of-technology?utm_source=facebook&utm_medium=social_organic&utm_campaign=

The morality of technology has to do with addressing the gaps in today's system and reaching the optimal future by doing the work in the present.

In our always-on digital world, our connectedness can also be seen as our forfeit to privacy. Health data en masse can h...
08/17/2020
Privacy vs Transparency In Healthcare Digital Advertising

In our always-on digital world, our connectedness can also be seen as our forfeit to privacy. Health data en masse can help drive better health outcomes, but at what cost? It’s high time to consider the balance between privacy and transparency in digital health advertising: https://pulsepoint.com/blog/shifting-the-conversation-about-sharing-and-using-health-data?utm_source=facebook&utm_medium=social_organic&utm_campaign=

Since data collection isn't a one size fits all, it is likely that data transparency will not be either.

Targeting audiences in health was already tough enough – now the cookie is disappearing? It’s time for some context: Pul...
08/13/2020
Targeting Your Health Marketing Platform Without Cookies

Targeting audiences in health was already tough enough – now the cookie is disappearing? It’s time for some context: PulsePoint’s Life platform allows health marketers to curate audiences across 91% of the US population, including 1.2 million HCPs.
https://pulsepoint.com/the-crumbling-cookie/targeting?utm_source=facebook&utm_medium=social_organic&utm_campaign=

As the cookie crumbles, we examine some alternatives to traditional, cookie-based marketing for healthcare marketers looking to reach their audiences.

The death of the cookie is nigh. What does that mean for health marketers? It’s time to find a new way to measure audien...
08/13/2020
How You Can Measure Healthcare Marketing Without Cookies

The death of the cookie is nigh. What does that mean for health marketers? It’s time to find a new way to measure audience behaviors and media performance. Learn more in this thought piece from PulsePoint CSO Chris Neuner.
https://pulsepoint.com/the-crumbling-cookie/measurement?utm_source=facebook&utm_medium=social_organic&utm_campaign=

The death of the cookie will have three significant ramifications for healthcare marketing analytics.

Consumers targeted at the contextual level are 83% more likely to recommend a product that they saw in an ad than consum...
08/13/2020
Using Context Over Cookies in Your Healthcare Marketing

Consumers targeted at the contextual level are 83% more likely to recommend a product that they saw in an ad than consumers targeted non-contextually. Learn more in this article about why contextual targeting is giving health marketers the ultimate big picture.
https://pulsepoint.com/the-crumbling-cookie/context?utm_source=facebook&utm_medium=social_organic&utm_campaign=

From the complexities of GDPR and CCPA compliance to Google’s impending ban in 2022, cookie-based targeting has become a sore subject for healthcare marketing.

Has the crazy state of the world got your healthcare marketing strategy in tatters? Maria Simeone, VP, Marketing at Puls...
08/10/2020
3 Key Programmatic Healthcare Marketing Tactics

Has the crazy state of the world got your healthcare marketing strategy in tatters? Maria Simeone, VP, Marketing at PulsePoint, has you covered with 3 programmatic tactics to help you stay adaptable. https://pulsepoint.com/blog/tactics-to-update-your-marketing-plan?utm_source=facebook&utm_medium=social_organic&utm_campaign=

How can we make the most of reaching our health audiences? Here are 3 key programmatic health marketing tactics to help you update your marketing plan.

Maximizing your ROI on media buys for healthcare campaigns comes down to two things: the right data and the smartest bid...
08/10/2020
Bid Multipliers Make Healthcare Advertising More Powerful

Maximizing your ROI on media buys for healthcare campaigns comes down to two things: the right data and the smartest bid multipliers. Andrew Stark, CRO at PulsePoint, explains how AI drives bid multipliers to build a better media buying strategy. https://pulsepoint.com/blog/bid-multipliers-in-healthcare-digital-advertising?utm_source=facebook&utm_medium=social_organic&utm_campaign=

The use of bid multipliers as a part of your health marketer media-buying strategy allows you to seek the best ROI based on context.

1.9M individuals consume content about psoriasis on PulsePoint’s platform on any given d It’s Psoriasis Awareness Month,...
08/07/2020

1.9M individuals consume content about psoriasis on PulsePoint’s platform on any given d It’s Psoriasis Awareness Month, and PulsePoint wants you to learn the signs and symptoms of this common health condition:
- Red, raised, inflamed patches of skin
- Dry skin that may crack or bleed
- Soreness, itching or burning around patches
- White scales on patches
- Painful, swollen joints

Of course, different people will experience different symptoms, and other forms of psoriasis can cause more or less worry and suffering. It’s also important to remember that these symptoms often come and go in cycles.

One study suggests over 7.4 million Americans struggle with this autoimmune condition that typically causes inflammatory patches on the skin that can crack, bleed, itch and burn, among other symptoms. Even with so many people who experience Psoriasis, the condition is not fully understood by many more.

This #PsoriasisAwarenessMonth, let’s keep everyone informed about how to recognize this troubling condition.

The pandemic has changed how patients and HCPs alike live and consume media. Health and pharma marketers need to shift s...
08/06/2020
Podcast: How Healthcare & Pharma can seize Programmatic

The pandemic has changed how patients and HCPs alike live and consume media. Health and pharma marketers need to shift strategies, but can they do it without programmatic? Erica Hawthorne, Media Director, Global Digital Lead at Underscore Marketing, thinks not. https://pulsepoint.com/blog/healthcare-and-pharma-should-seize-programmatic?utm_source=facebook&utm_medium=social_organic&utm_campaign=

The pandemic is pushing programmatic in pharma upwards, but are pharma marketers doing enough? A guide to overcome challenges. (Podcast)

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