PulsePoint™ is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights.
Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York, with offices in San Francisco and the UK.
We build technology to solve marketplace challenges. Our programmatic platforms distribute welcome advertising to the right consumers at the right time and create real connections across the internet - to make ads matter. Brands turn to PulsePoint to efficiently engage the right audiences at scale and we help publishers increase yield through actionable insights.
“AI and machine learning will allow pharma brands to better identify potential patients through the use of large data sets, data analysis and data modelling. This is incredibly meaningful in the context of clinical trials because these campaigns have the ability to not only change, but actually save lives.” -Gareth Shaw, General Manager, EMEA at PulsePoint | Learn more: goo.gl/hk7JN8
Looking to join a leading data science and analytic team? Apply here: https://goo.gl/PoCgYE
Check out what makes these programmatic agencies including Hearts & Science and Merkle Incorporated the best in the game. https://goo.gl/38pqDf
By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scru...
Programmatic Health 101- Word of the Day: Blacklist | More definitions here: http://goo.gl/ituyvV
How will health tech advance in 2018? Innovative execs such as Ritesh Patel, Chief Digital Officer, WPP Health & Wellness share their thoughts and predictions. goo.gl/iJAt9U
Innovation-minded executives share their thoughts and predictions for the year ahead.
Looking to join a forward-looking marketing team? We are looking for a marketing director for our exchange! Apply here: goo.gl/oBmwBq #adtech #adtechjobs #jobposts #TechJobs
Programmatic Health 101- Word of the Day: Behavioral Targeting | More definitions here: http://goo.gl/ituyvV
The #digital transformation of #healthcare will #empower #patients & make healthcare more effective. goo.gl/7cwdtW
Looking to maximize content distribution at scale? Meet with our content marketing experts, on-site at the Digiday Marketing Summit, Dec. 5-7. Set up a meeting now: https://goo.gl/EBSZGX
How has content marketing has evolved the healthcare and pharma space? Join us at the Content Marketing for Life Sciences Conference on Dec. 6-7 and you’ll hear from our very own, Elizabeth Pardieu, Director of Business Development and Operations and Nathan Stewart, Director of Inbound Marketing & Content Strategy at InTouch Solutions. Register now: goo.gl/G4havA
A big thanks to Sarah Walton, Founder of The Money Mindset Course for kicking off today’s Women’s Leadership Series! So inspiring to hear about the importance of understanding our own conditioning and limitations, playing to our strengths, and becoming influential.
How will artificial intelligence save lives in the #healthcare sector? Our CEO, Sloan Gaon shares key insights on how machine learning and artificial intelligence will revolutionize #pharma #marketing. https://goo.gl/dHKKRe
This week, MMW was privy to some insights on the future of pharma marketing from Sloan Gaon, CEO of PulsePoint. So what’s ahead in the new year? Here are some of Goan’s predictions: AI and ML will save lives in 2018 AI and ML will revolutionize clinical trial recruitment by finding patients base...
What are the greatest challenges and opportunities for publishers, marketers, and consumers in this data-driven ecosystem? Find out at the IAB Data Symposium on 12/4. We’re sponsoring! Register now: https://goo.gl/TdtJKM
Are you looking to scale your content distribution efforts and optimize engagement? Learn from our content marketing specialists, on-site during at the DigiDay Marketing Summit, Dec. 5-7. Set up a meeting now: https://goo.gl/Wxsy3e
Where is pharma marketing headed in 2018? Sloan Gaon, CEO at PulsePoint shares his insights on how artificial intelligence and machine learning will save lives in the healthcare sector. Key insights include: Wearable data, radical health personalization, native advertising, and GDPR regulations. https://goo.gl/dHKKRe
This week, MMW was privy to some insights on the future of pharma marketing from Sloan Gaon, CEO of PulsePoint. So what’s ahead in the new year? Here are some of Goan’s predictions: AI and ML will save lives in 2018 AI and ML will revolutionize clinical trial recruitment by finding patients based on...
Current mood: Food Coma #Thanksgiving #workperks #adtech #companyculture #officelife #cultureofawesome #techlife
Looking to join a cutting edge data science team? We are looking for a machine learning expert! Apply here: https://goo.gl/zbf8T1
Looking to network with peers about current digital challenges within the #healthcare sector? Join us Wednesday, 11/15 at 12:30pm at Digital Health Coalition (DHC)’s Fall Member Summit. We are hosting! Registration details: goo.gl/Ki2Byp #digitalpharma #programmatichealth
Michelle Raubenheimer, our Director of Business Development, EMEA, discusses the trends in video advertising across the advertising ecosystem with TraderTalk TV. Video recording here: https://goo.gl/Ap8T3p #programmatic #video #advertising
Trending now: A new study conducted by IPG Mediabrands MAGNA GLOBAL, Moat, and The Trade Desk, Inc. shows a direct connection between viewability and success in direct-marketing campaigns. Read more: goo.gl/buaZ5L
IPG’s Magna tests against MRC standard.
Proud to be named a Deloitte Technology Fast 500 company for the THIRD consecutive year!! “PulsePoint is all about empowering our team to achieve great things through product innovation and client satisfaction. Our growth and profitability are a result of this focus” -Sloan Gaon goo.gl/NdrEba
PulsePoint Growth, Innovation and Recognition Continues
Looking to learn more about the programmatic health space? Take a look at our programmatic health glossary: https://goo.gl/mukiBN
Cross-Industry Advisory Group Releases First of its Kind Glossary
About 177.7M US adults will go online while watching TV monthly in 2017. Driven by smartphone adoption, this number will rise to 193.5M. #mediausage #adtech #programmatic
That’s a great thought, let me MULLET over! Fresh new mural in our new fav conference room. #mulletsofinstagram #adtech
#Tb from our company costume contest last Tuesday! 🎃 #halloween #officelife #adtech #bestteam
Now Hiring: Director of Marketing for our Digital Health Solutions! Apply here: goo.gl/q1RNkE #adtech #adtechjobs #jobposts
As #programmatic ad spending increases, so has the technology and its adoptions among both buyers and sellers. Many #publishers and #advertisers are now looking to gain more control over ad placement and audience targeting.
Happy #NationalBossDay to our awesome CEO, Sloan Gaon (And all the other bosses out there inspiring change and fostering a culture of innovation!)
Our energy and determination doesn’t stop at our desks. It’s brought into everything we do including our #OfficeOlympics. goo.gl/W45YXJ
Did you miss the office Olympics? Check out what you missed or watch a playback of some of each team's best moments!! Congratulations to TEAM PRPP on their v...
Learn how Story by PulsePoint uses Artificial Intelligence to distribute and optimize content at scale. https://goo.gl/q3zByq
Story by PulsePoint uses artificial intelligence to get your content in front of the right people on the right channel—at scale. Learn how in this post.
Proud to be named one of New York City’s Top 100 Companies to Work for by Crain’s New York Business for a second consecutive year! “We have worked very hard to create a place where people can be themselves, take pride in the work they do, and are excited to come to work every day.” -Tom Morselli, SVP of People Operation at PulsePoint. goo.gl/PUrBFf
Award-winning Streak for PulsePoint Culture
Missed our healthcare marketing summit @ Advertising Week yesterday? Check out panel recordings here! #awnewyork
Healthcare Marketing Summit at Advertising Week
Check out the top 3 tactics that have enabled #adtech companies to rise above the fray while also capturing substantially higher margins and growth rates than their peer set. goo.gl/ArJeB1
Meet us at Digital Pharma East on Oct. 3-6 and learn how #adtech platforms can help you generate more value and a larger audience reach at scale. Register now and use C856PULSE to save 15% off.
Interested in how #digital #healthcare strategies in tactics may change in 2018 and on? Join us during #AWNewYork on Sept. 26 from 1pm-3:45pm at Thompson Reuters.
Find us during #AWNewYork on Sept. 26 at 1pm at Thompson Reuters and learn more about the challenges and opportunities that #programmatic data can provide. Our panelists will be discussing what the future of #digital #healthcare marketing looks like.
Learn how patients, payers, and new technology will affect the clinical trial landscape at New York City Health Business Leaders 's panel on Sept. 27 at 5:30pm at PulsePoint HQ. goo.gl/Vd5Qgi
We are proud to be one of San Francisco Bay Area’s Best and Brightest Companies to work for! “We have worked very hard to cultivate a vibrant #culture at PulsePoint. We want all of our team members to take pride in the work they do, to be excited to come to work every day, and to know we are committed to their #professionaldevelopment,” - @Tom Morselli See more: goo.gl/5tbUwz
Looking to uncover the business case for using programmatic to optimize healthcare campaigns? Join us at Advertising Week on Sept. 26 at 1pm and learn more about the challenges and opportunities that programmatic data can provide as well as the future of digital healthcare marketing in 2018. http://newyork.advertisingweek.com/calendar/-healthcare-marketing-summit-2017-09-26-1300
1:00 PM - TEMPERATURE CHECK ON DIGITAL MARKETING Uncover the business case for using programmatic, best practices behind some of the most...
As advertisers look for more ways to connect with consumers, more brands invest in #video advertising. In Q2 of 2017, video #advertising spiked by 142% in Q2 of 2017. Read more: goo.gl/v1yKDN
Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral targeting drives the biggest results online. Instead of trying to hit in-target demos, they’re looking for more creative ways to connect with consumers…
With the ad tech industry’s two distinct and opposing trends of consolidation and growth among select companies, many businesses have questioned how to increase growth rather than get swallowed up by the competition. Francois De Laigue, our VP of account management and operations discusses the key to success in ad tech and the value in offering a unique proposition. goo.gl/ArJeB1
Francois De Laigue, our VP of account management and operations discusses the how to sustain #growth trajectory in the #adtech industry and 3 ways to differentiate from competitors. goo.gl/ArJeB1
Attendees of Mobile World Congress Americas #MWCA17! Head over to Moscone W. Level 2 at 2:45pm to hear Lulu Phongmany Chris Wallace Devin Quinn and Matt Kojalo discuss the future of mobile consumer engagement! https://lnkd.in/dznb8H5
Main sources for finding #brandedcontent: social media and the web. goo.gl/ZjmiZ5
Most—87 percent, to be exact—see sponsored content in a positive light, according to an Influenster survey.
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We here at Pulsepoint today are honored to once again be named a @deloitte tech fast 500 company! We are so proud of our work and achievements! #havefunorgohome #innovativeapproaches #careersintech
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