mPoint Media Inc.

mPoint Media Inc. The leading programmatic ad exchange that simplifies the buying and selling of ad impressions in the Chinese mobile market. Our simple mission is to gain the maximum yield for your Chinese ad impressions.

Operating as usual

https://bidwin.io/new-boss-town/ #online #games #ethics #committee #OGEC
01/02/2019
New Boss in Town - BidWin

https://bidwin.io/new-boss-town/ #online #games #ethics #committee #OGEC

The Chinese government has inserted itself into online game development as a result of content concerns – more moral than political. It inserted itself by the creation of an approval committee called the Online Games Ethics Committee (OGEC), which started with outright rejections of nine of the fi...

https://bidwin.io/programmatic-ad-spending-continues-surge/ #advertising #programmatic #spending
12/31/2018
BidWin - BidWin

https://bidwin.io/programmatic-ad-spending-continues-surge/ #advertising #programmatic #spending

Built on Latest Technology from Amazon & Google Optimized for marketers,bloggers and influencers AI Content Creationto Grow Revenue Tap World's Largest MobileAudience in China BidWin is a next-generation content delivery and monetization platform powered by artificial intelligence (AI). Publishers o...

https://bidwin.io/move-house-continues-unabated/ IAB - Interactive Advertising Bureau #programmatic #digital #advertisin...
12/30/2018
The Move In-House Continues Unabated - BidWin

https://bidwin.io/move-house-continues-unabated/ IAB - Interactive Advertising Bureau #programmatic #digital #advertising

A total 65% of the programmatic buyers will do so from either a total or partial in-house agency in 2019, according to research by IAB. That translates to $55 billion of the $84 billion in expected digital ad spend for the year. Zenith Research’s Benoit Cacheux, global head of digital and innovati...

https://bidwin.io/chinas-cpi-plateaus/ #CPI #China #consumer
12/26/2018
China’s CPI Plateaus - BidWin

https://bidwin.io/chinas-cpi-plateaus/ #CPI #China #consumer

  After four months of price increases, October’s CPI plateaus at six tenths above October 2017. It is clear that, even if you remove February’s number as an outlier, consumer prices in China are nominally higher than they were a year ago, which puts a tinge of inflationary pressure into the eq...

An analysis by Singular sets a marker for #advertisers. It compares the timing of marketing effort in key #app categorie...
12/24/2018

An analysis by Singular sets a marker for #advertisers. It compares the timing of marketing effort in key #app categories against actual #consumer activity. The result demonstrates that #brands are often... https://bidwin.io/ride-the-wave/

https://bidwin.io/and-the-beat-goes-on/ #China #retail #sales
12/24/2018
And the Beat Goes On - BidWin

https://bidwin.io/and-the-beat-goes-on/ #China #retail #sales

Sitting a tinge over the 13-month average, retail sales continues its monthly increase, a pattern that has been consistently upward ever since we have been watching. Of course, we have been watching during the single fastest, largest middle-class growth period in history. That coupled with the emerg...

https://bidwin.io/ai-better-worse/ #AI #marketing #advertising
12/24/2018
AI: For Better or Worse - BidWin

https://bidwin.io/ai-better-worse/ #AI #marketing #advertising

AI marketing is the future. But that future both scares us and tantalizes us. On one hand we hear of malevolent AI data manipulation that targets us to send ads for products in which we have no interest. We see it as an intrusion into our digital life when we get email ad for a..

https://bidwin.io/october-slowdown/ #Chinese #smartphone #subscribers
12/14/2018
October Slowdown - BidWin

https://bidwin.io/october-slowdown/ #Chinese #smartphone #subscribers

Growth in Chinese smartphone adaption slowed to 5.5 million new subscribers in October, the weakest growth seen in one month since a slowdown in the summer of 2017. As a point of comparison, the 12-month run rate sits at over 10 million per month. Still, we are talking about a country with more than...

The latest data on #programmatic #ad spends support past projections that growth will continue. These data say that prog...
12/14/2018

The latest data on #programmatic #ad spends support past projections that growth will continue. These data say that programmatic will increase 76.5% in the next four years. And they see strong #RTB-based spending, particularly when... https://bidwin.io/winners-mobile-video/

https://bidwin.io/aint-seen-nothin-yet-2/ #Holidays2018 #SinglesDay #BlackFriday #Christmas
12/05/2018
You Ain’t Seen Nothin’ Yet - BidWin

https://bidwin.io/aint-seen-nothin-yet-2/ #Holidays2018 #SinglesDay #BlackFriday #Christmas

November 11th was Singles Day in China. This was the 10th year of a commercially contrived holiday that rolls the West’s Black Friday and Christmas into one, 24-hour, glutinous shopping day. Every year it breaks the record set by the prior year and this year was no different. The 27% year-over-yea...

Driven by a shared belief among both agencies and #brands that in-app #advertising “can improve campaign return on #inve...
11/19/2018

Driven by a shared belief among both agencies and #brands that in-app #advertising “can improve campaign return on #investment by an average of 41 percent,” it is expected that budgets will make a significant swing in the in-app direction. A category of... https://bidwin.io/app-games-central-digitals-ad-future/

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