Underdog Films

Underdog Films USING THE POWER OF STORY TO BRING BRANDS AND INSIGHTS TO LIFE With a unique ability to capture and communicate authentic character on film, UNDERDOG FILMS uses the power of story to create brand documentaries and consumer insight films.

Through an innovative and immersive production approach, we create compelling stories that connect, engage and move people to action. Whether it’s a branded content series slated for national broadcast, a mini-doc targeted at a social media audience, or an insight film aimed at bridging the gap between product teams and their consumers, we create films that bring brands, characters, consumers and issues to life. Our products are used for –

BRANDED CONTENT - Social media and broadcast films

ADVERTISING SERVICES - Pitch support, strategy validation, creative briefs, brand studies

CREATIVE SERVICES - Branded entertainment, viral films, mobile content

RESEARCH COMMUNICATION – consumer insight and ethnographic films

CORPORATE SERVICES - Internal presentations, corporate communications, electronic press releases


Our competitive edge is that we're -

AFFORDABLE
You recognize the need for video but think it’s cost prohibitive. You’ll be surprised at what we can accomplish for the same price as print ad or Power Point presentation. COLLABORATIVE
We value a team approach and make it easy for you to participate without having to leave your office. FAST
You’ve got a pitch session in a week and need video support for your creative ideas or need to get a viral video out before your competitors beat you to the punch – we’ll get it done!

Operating as usual

Sunday funday!
09/20/2020

Sunday funday!

08/08/2019

Always in awe of scientists working on the frontlines, especially in this day and age of Ebola and drug resistant TB. Video we filmed for @einsteinmed last year. #tbt #throwbackthursday #science #medicalschool #alberteinsteincollegeofmedicine #ebola #tuburculosis

Documentary filmmakers often have to ask extremely hard, intimate personal questions. In my experience it’s almost alway...
07/31/2019

Documentary filmmakers often have to ask extremely hard, intimate personal questions. In my experience it’s almost always a cathartic experience for the participants. Knowing that we both walk away with something positive makes it so much more worthwhile! #psacampaign #on location #capetown #studioshoot #shootingonhometurf #africalove #panasoniceva1

Underdog crew on location hanging with cats! #canon #tamron150-600 #cats #wildcats #motswariprivategamereserve #motswari
07/17/2019

Underdog crew on location hanging with cats! #canon #tamron150-600 #cats #wildcats #motswariprivategamereserve #motswari

03/28/2019
Albert Einstein College of Medicine

Our most recent piece for Einstein College of Medicine!

M.D./Ph.D. student Erik Hasenoehrl shares what motivates him to pursue the long and rigorous road to becoming a physician-scientist in the Medical Scientist Training Program (MSTP) at Einstein. The goal of the program―one of the first funded by the National Institutes of Health (NIH)―is to integrate graduate training in scientific research and clinical medicine in order to accelerate the path to improving human health.

Be sure to see the full video, featuring Erik and three other students―Jeetayu Biswas, Dayle Hodge, and Marika Osterbur Badhey at:http://bit.ly/2TA8Wfs

"We are living in a time when there is a lot of hate in the news everyday. Coming into medical school I was concerned th...
06/06/2018

"We are living in a time when there is a lot of hate in the news everyday. Coming into medical school I was concerned that patients would refuse my care because I'm a Muslim... Surprisingly, I connected with my patients more. I understood their fears." -Yssra Soliman, one of the many impressive students we're profiling in our upcoming admissions campaign for Albert Einstein College of Medicine. #EinsteinMed #Diversity #Filmmaking #cinematography #onlocation #canon #underdoginspired #womenempowerment #diversitymatters #diversityinmedicine #femalepower #equalityforeveryone #stayfocused #education #medicine #medicalschool #c300markii #womeninfilm @ Albert Einstein College of Medicine

#tbt to that time we collaborated with @vitamix + @surlatable on one of our most tasty campaigns... we had great food, g...
05/26/2018

#tbt to that time we collaborated with @vitamix + @surlatable on one of our most tasty campaigns... we had great food, great talent, and great vibes. What more can you ask for? #homemadefood #alldayeveryday #production #vitamix #filmmaking #behindthescenes #sony #setlife #love #atomos #sonya7s #underdoginspired @ New York, New York

Hell yeah!
03/24/2018

Hell yeah!

I’d say at least one million people in the streets of DC! Historic! This photo doesn’t even show the full breadth of it. Thank you Parkland students and kids everywhere. You have made it clear to the adults: “Either join us or get out of the way. We are here & we are coming.”

Director and talent discussing motivation for the next scene. #cinemaworldstudios #cinemaworldstudios #arri #underdogins...
12/19/2017

Director and talent discussing motivation for the next scene. #cinemaworldstudios #cinemaworldstudios #arri #underdoginspired #crashtestdummy #mannequin #productiondesign #killingit

12/18/2017
On set: Day 1! Amazing set amazing talent! @jonaheinstein #locationshoot #cinemaworldstudios #arri #underdoginspired
12/18/2017

On set: Day 1! Amazing set amazing talent! @jonaheinstein #locationshoot #cinemaworldstudios #arri #underdoginspired

03/08/2017
McDonald's -- Luister naar de vibe van New York

McDonald's -- Luister naar de vibe van New York

The Flavour of New York van legendarische hip-hop groep Artifacts en X-Factor USA wonder Denise Weeks is een ode aan hun favoriete stad NY en de urban street...

Wong Kar-wai (early years) framing meets Milan Kundera storytelling. A must see!http://www.newyorker.com/culture/culture...
01/13/2015
“Ida”: A Film Masterpiece - The New Yorker

Wong Kar-wai (early years) framing meets Milan Kundera storytelling. A must see!
http://www.newyorker.com/culture/culture-desk/ida-a-film-masterpiece

We are so used to constant movement and compulsive cutting in American movies that the stillness of the great new Polish film “Ida” comes as something of a shock. I can’t recall a movie that makes such expressive use of silence and portraiture; from the beginning, I was thrown into a state of awe by…

Read Ahead
05/12/2014
Read Ahead

Read Ahead

Read Ahead (formerly known as Everybody Wins! New York) is a New York City-based nonprofit devoted to promoting children's literacy. We believe that reading ...

So proud of the film we did for Read Ahead, an amazing organization in NYC devoted to promoting children's literacy. htt...
05/12/2014
Read Ahead

So proud of the film we did for Read Ahead, an amazing organization in NYC devoted to promoting children's literacy.
https://www.youtube.com/watch?v=Akqhi-DcNmY

Read Ahead (formerly known as Everybody Wins! New York) is a New York City-based nonprofit devoted to promoting children's literacy. We believe that reading ...

09/18/2013
UNDERDOG REEL

Sneak preview of our latest reel (pre-color correct) https://vimeo.com/74875491
It's been a fun year. Looking forward to our slate of future projects.

Vimeo is the home for high-quality videos and the people who love them.

Adding now to Underdog's shopping list!!!!http://hdslrshooter.com/hdslrshooteradmin/blackmagic-design-announces-blackmag...
04/10/2013
Blackmagic Design Announces Blackmagic Pocket Cinema Camera - HDSLR Shooter

Adding now to Underdog's shopping list!!!!
http://hdslrshooter.com/hdslrshooteradmin/blackmagic-design-announces-blackmagic-pocket-cinema-camera/

New compact Super 16 digital cinema camera with 13 stops of dynamic range, allows shooting with a professional film look in a beautiful design that fits in your pocket! NAB 2013, Las Vegas, USA – April 8, 2013 – Blackmagic Design today announced Blackmagic Pocket Cinema Camera, a beautifully desig...

03/29/2013

Trip to Canal Street -$2.75, Plexiglass - $12, close up of dog drool through plexi - priceless!

02/19/2013

Underdog has a new number - 718-858-8083

Address

68 Jay St
New York, NY
11201

Telephone

(718) 222-4800

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Videos

Run out of ice cream? @Vitamix has your back. Box of tissues not included. @jonaheinstein @annebohswex #vitamixlife #vitamixrocks #vitamixlove #yum #icecream

More Vitamix fun! #vitamixlove #smoothies #vitamixrocks #vitamixlife

Our campaign for @vitamix. New segments running all day. Check them out.

Had a blast filming @katiecouric new cooking show with amazing chef @joelgamoran and a helping hand from @johnmolner. Quick, healthy, delicious meals coming to you starting Jan 8th. #healthyfood #fullplate #healthyeating #newyeargoals #newyearresolutions2017

Had a blast filming @katiecouric new cooking show with amazing chef @joelgamoran and a helping hand from @johnmolner. Quick, healthy, delicious meals coming to you starting Jan 8th. #healthyfood #fullplate #healthyeating #newyeargoals #newyearresolutions2017

Monster cookies!!! The perfect recipe for #halloween. Love this piece we did with our favorite chef @joelgamoran for @surlatable and @hansgroheusa #halloweenrecipes #halloweenready #halloweenparty #monsters #cookies #baking #underdoginspired

Love the recipe in this piece we did for @surlatable @hansgroheusa co-brand. Watch this space for 3 more mouthwatering dishes! #foodies #recipes #foodporn #gameday #underdoginspired

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