Masthead Media Company

Masthead Media Company Created by magazine editors. Loved by brands. Masthead Media is a full-service content marketing company that aligns emerging and iconic brands with the industry’s top creative strategists, editorial storytellers, brand marketers and data specialists.

We develop and manage exceptional, results-driven multimedia content programs that speaks directly to the topics and ideas that audiences care most about. Masthead Media specializes in end-to-end management of the content process. We offer a customized suite of services that includes content program setup and management, multimedia content strategy and creation, SEO and live content optimization, influencer and thought leadership programming, analytics insights reporting, and content trend forecasting. We work with many publishers and media outlets, agencies, and brands, including: 70 Faces Media 1800 Flowers Advertising Week Alex and Ani Beverly Hills Conference and Visitors Bureau Brendan Vacations Chinet Ciroc Conde Nast Contiki Vacations Daily Worth Eagle Creek Edelman Food & Wine Fortune Hamilton Beach Harry & David Hearst Men's Group Indeed Intel iQ Kimpton Hotel & Restaurants La Prairie Switzerland National Sleep Foundation NBC Universal OXO tot Patron Prudential PwC Road Scholar Royal Robbins Santa Monica Travel & Tourism Starbucks Target Time Inc Trafalgar Type:A Warner Brothers Weber Shandwick Wired Zegna Zillow

We develop and manage exceptional, results-driven multimedia content programs that speaks directly to the topics and ideas that audiences care most about. Masthead Media specializes in end-to-end management of the content process. We offer a customized suite of services that includes content program setup and management, multimedia content strategy and creation, SEO and live content optimization, influencer and thought leadership programming, analytics insights reporting, and content trend forecasting. We work with many publishers and media outlets, agencies, and brands, including: 70 Faces Media 1800 Flowers Advertising Week Alex and Ani Beverly Hills Conference and Visitors Bureau Brendan Vacations Chinet Ciroc Conde Nast Contiki Vacations Daily Worth Eagle Creek Edelman Food & Wine Fortune Hamilton Beach Harry & David Hearst Men's Group Indeed Intel iQ Kimpton Hotel & Restaurants La Prairie Switzerland National Sleep Foundation NBC Universal OXO tot Patron Prudential PwC Road Scholar Royal Robbins Santa Monica Travel & Tourism Starbucks Target Time Inc Trafalgar Type:A Warner Brothers Weber Shandwick Wired Zegna Zillow

We’re spending less time commuting, but podcast listening is back up. If you’re thinking of including audio as part of y...
09/02/2020
Can Your Brand Still Launch a Podcast? 3 Ways to Make Audio a Major Win for Your Business

We’re spending less time commuting, but podcast listening is back up. If you’re thinking of including audio as part of your digital strategy, keep these 3 things in mind.

https://www.inc.com/amanda-pressner-kreuser/can-your-brand-still-launch-a-podcast-3-ways-to-make-audio-a-major-win-for-your-business.html

More than half of adults in the U.S. have listened to a podcast, and thanks to the rise of smart speakers, that number is only growing. If you're thinking of going where the audience is--and diving deep into audio--make sure you consider these three road-tested strategies for success.

A recent Snapchat study shows that mobile video is hitting critical mass with 73 percent of Gen Z and millennials watchi...
08/11/2020
Snapchat Publishes New Study into Evolving Video Consumption Behaviors

A recent Snapchat study shows that mobile video is hitting critical mass with 73 percent of Gen Z and millennials watching more video on their phones than last year. Is your brand ready to meet the demand for visual content?

https://www.socialmediatoday.com/news/snapchat-publishes-new-study-into-evolving-video-consumption-behaviors/582555/

Snapchat has published a new study which looks at evolving video consumption behaviors, and how businesses can align their content efforts with these shifts.

Great news: the deadline to apply for the Women in Content Marketing Awards has been extended! You now have until 8/7 to...
07/30/2020

Great news: the deadline to apply for the Women in Content Marketing Awards has been extended! You now have until 8/7 to nominate an inspiring marketer you know—including yourself! https://airtable.com/shrJ2XzJKD6Gq7bm3

Feeling a little disconnected from your team lately? Effective communication can be one of the more difficult tasks when...
07/28/2020
7 Tips to Improve Communication on Your Marketing Team

Feeling a little disconnected from your team lately? Effective communication can be one of the more difficult tasks when working remotely, but these 7 tips can ensure your team is staying on track.

https://bit.ly/3hBInmc

Communication can be challenging, but it's an extremely important skill for marketing teams to constantly improve on. Here are 7 tips for better communication that will make your work life a lot easier.

"There are some truly amazing, innovative, and game-changing content marketing programs run by women, and we feel it’s i...
07/10/2020
Nominations Are Now Open for the 2020 Women in Content Marketing Awards (WICMAs)

"There are some truly amazing, innovative, and game-changing content marketing programs run by women, and we feel it’s important to support the WICMAs in recognizing these trailblazers.” -- Stephanie Stahl, general manager, Content Marketing Institute

Take a few minutes to nominate a deserving marketer you know—including yourself—for this year's Women in Content Marketing Awards.

Winners of this year’s WICMAs will be celebrated virtually at Content Marketing World in October 2020!

https://yhoo.it/2BOno0A

NEW YORK, July 09, 2020 -- Masthead Media, a full-service content marketing company founded and led by women, has just opened nominations for the 2020 Women in Content.

The 2020 Women in Content Marketing Awards nomination form is officially live! This year’s awards, presented in partners...
06/22/2020

The 2020 Women in Content Marketing Awards nomination form is officially live!

This year’s awards, presented in partnership with the Content Marketing Institute, will spotlight content marketing achievements made by a diverse group of women at all levels, highlighting those who have positively impacted their brands, customers, and colleagues.

We encourage you to nominate yourself or top women in content here.
https://airtable.com/shrJ2XzJKD6Gq7bm3

While it is a privilege to WFH, we're all dealing with numerous distractions and new challenges we never expected. Now t...
06/01/2020
5 Ways to Get Focused When You're Working From Home (Even During a Pandemic)

While it is a privilege to WFH, we're all dealing with numerous distractions and new challenges we never expected. Now that our team is working remotely 100 percent of the time, we've developed some strategies for staying productive during the most challenging moments.

Thought it was tough to tune out distractions before? Welcome to the chaos. Here's how to find sanity (and your flow) from within your four walls.

Is your brand ramping up video marketing efforts? Make sure your videos have these key features to help them resonate wi...
03/05/2020
If Your Videos Aren't Going Viral, You're Probably Missing a Strong Emotional Connection

Is your brand ramping up video marketing efforts? Make sure your videos have these key features to help them resonate with your audience (and even go viral!)

An incredible 85 percent of Millennials say they've bought a product or service after watching a video. Here's the secret for maximizing the number of potential buyers who view--and share--your video marketing.

Which marketing conferences are you planning to attend this year? If you're still building out your calendar, consider a...
02/27/2020
7 Social Media Conferences You Need to Attend 2020

Which marketing conferences are you planning to attend this year? If you're still building out your calendar, consider adding some #socialmedia-focused events, like Digital Summit Series and SXSW, to your list.

New decade, new things to learn. Increase your skillset and get ahead of what's coming in social at one of these essential industry events across North America.

As any marketer knows, it's so important to have high-quality visuals when you're producing content. But it can be tough...
02/20/2020
Here's How One Popular Stock Site Can Give You Millions of Images--for Free

As any marketer knows, it's so important to have high-quality visuals when you're producing content. But it can be tough to find the time (and budget!) to create them in-house. Unsplash, a stock photography site, has a new product that can help solve that problem.

Generous creators are only one part of the equation.

If you manage a remote team – or you work remotely yourself – it can be a challenge to stay connected to your colleagues...
02/14/2020
These Apps and Tools Will Make You an Extremely Successful Remote Worker

If you manage a remote team – or you work remotely yourself – it can be a challenge to stay connected to your colleagues and stay on task. Technology to the rescue! These tools can help boost your productivity and bring your team closer together.

Streamline your workflow, meet like-minded creatives, and collaborate with your team members worldwide with tools found on your mobile device.

The social media landscape is shifting, but you can still maximize your organic and paid efforts (even with unpredictabl...
02/08/2020
3 Things You Need to Know Now About The Social Landscape Of Today--and Tomorrow

The social media landscape is shifting, but you can still maximize your organic and paid efforts (even with unpredictable algorithms!). Here's how creative content and a little experimentation can help your social content grow your business. Here are a few strategies to test.

Remember when social media held so much promise for brands as a "free" source of customers, and people posted about your products just because they loved them? (Sniff...memories!). Those days may be gone, but you can still get a huge impact from social--here's how.

Masthead's co-founder Julie Hochheiser Ilkovich spoke with Ann Mack, Director of Business Solutions, Global Business Mar...
01/30/2020
nywici.org

Masthead's co-founder Julie Hochheiser Ilkovich spoke with Ann Mack, Director of Business Solutions, Global Business Marketing at Facebook, on the latest episode of the Coffee Break w/@NYWICI podcast, from New York Women in Communications! Tune in for Ann's tips on goal setting, what to look for in your next job, and more!

New year, new #contentmarketing strategy? #Marketers from Amtrak, The Foundry, Twitter, and Content Marketing Institute ...
01/09/2020
Here's What 4 Top Marketers Are Adding To Their Content Strategies in 2020

New year, new #contentmarketing strategy? #Marketers from Amtrak, The Foundry, Twitter, and Content Marketing Institute shared a sneak peek at their 2020 plans.

As the new decade dawns, the way we connect with customers--and motivate them to take action--is about to change. Content experts share how they're listening, anticipating--and adapting.

Are you ready to put your brand's 2020 #content strategy into action? Here's what industry experts shared about how cont...
01/02/2020
The Future of Content: 4 Experts Predict How Your Marketing Strategy Will Evolve in 2020

Are you ready to put your brand's 2020 #content strategy into action? Here's what industry experts shared about how content will fit into their overall marketing playbook this year.

The days of throwing up a brand blog or social feed--and expecting the traffic to roll in--is over. To forge a true connection with your audiences, and move the needle on high priority KPIs, you may need to change your whole mindset about content.

01/01/2020

Happy New Year from the Masthead Media team! 🎉 Wishing you and your loved ones a happy and healthy start to 2020.

Direct-to-consumer brands like Glossier , Casper, and Allbirds are on the rise, and they're building a loyal following a...
12/21/2019
These are the Hottest New DTC Brands (That You've Probably Never Heard Of)

Direct-to-consumer brands like Glossier , Casper, and Allbirds are on the rise, and they're building a loyal following across nearly every category. From fashion to baby care (and beyond!), here are the growth strategies from some emerging brands – and the founders that are leading the way.

They may be new on the scene, but these challenger brands are already creating serious buzz among younger, eco-conscious customers.

Calling all #entrepreneurs! There's never been a better time to bring your business idea to life, but should you do it a...
12/13/2019
Should You Find a Co-Founder Before Starting a Business? 4 Critical Questions to Ask First

Calling all #entrepreneurs! There's never been a better time to bring your business idea to life, but should you do it alone or work with a business partner? That's hard to decide! Here are 4 crucial questions you should ask yourself before making this decision and potentially working with a co-founder.

Finding the ideal partner when you're starting a business is no small feat. But when you identify the right person who shares your values and vision, it can spell big success for your joint venture.

As brands look ahead to 2020, social media budgets are a hot topic – where's the right place to spend? When it comes to ...
12/06/2019
Organic Reach in a Free Fall? Here's Exactly Where You Should Spend Your Social Media Budget

As brands look ahead to 2020, social media budgets are a hot topic – where's the right place to spend? When it comes to organic reach, Instagram Stories may be the best bet! Here's exactly how brands can make the most of this tool.

Customers are dramatically more likely to engage with your ads on Instagram than Twitter or Facebook. Here's why you should place your bets (and your budget) on IG stories--and how to ensure a bigger payoff.

11/28/2019

Happy Thanksgiving from Masthead Media! We're so thankful for all of you, and we're grateful to have you in our community. We wish everyone a wonderful holiday with loved ones!

Brands are already planning their content marketing strategies for 2020 (and beyond!). During our Advertising Week New Y...
11/21/2019
The Future of Content: 4 Experts Predict How Your Marketing Strategy Will Evolve in 2020

Brands are already planning their content marketing strategies for 2020 (and beyond!). During our Advertising Week New York panel, we asked some of the top women in the industry to share how they're using content to create new connections with their audience, and developing smart KPIs to measure success. #WICMA19

The days of throwing up a brand blog or social feed--and expecting the traffic to roll in--is over. To forge a true connection with your audiences, and move the needle on high priority KPIs, you may need to change your whole mindset about content.

Brands are ramping up their audio strategies, thanks in part to the rise of smart speakers. Here's how Mastercard is put...
11/15/2019
Can Your Brand Still Launch a Podcast? 3 Ways to Make Audio a Major Win for Your Business

Brands are ramping up their audio strategies, thanks in part to the rise of smart speakers. Here's how Mastercard is putting audio and podcasts at the center of its marketing efforts.

More than half of adults in the U.S. have listened to a podcast, and thanks to the rise of smart speakers, that number is only growing. If you're thinking of going where the audience is--and diving deep into audio--make sure you consider these three road-tested strategies for success.

Let's face it: Email is still a core part of how we communicate with colleagues, clients, and prospects. It's time to ge...
11/01/2019
These 5 Gmail Hacks Will Get You Out of Your Inbox Faster

Let's face it: Email is still a core part of how we communicate with colleagues, clients, and prospects. It's time to get smarter about how we manage our inboxes! Try these simple inbox hacks to get through more emails in less time.

My inbox isn't the boss of me (anymore) thanks some newer features that let me control how and when I'm sending email.

If you're a marketer, it may be time to consider your brand's strategy for TikTok, the video app that's wildly popular a...
10/24/2019
Here's Why Brands Are Racing to Tik Tok to Connect with Gen Z--and How We Know It

If you're a marketer, it may be time to consider your brand's strategy for TikTok, the video app that's wildly popular among young consumers. Good news: there's plenty of room to get creative! Here's a quick guide to the app and the ways brands are already embracing it.

TikTok is a wildly popular video app among young people, especially Gen- Z, and brands are turning to the platform to connect with them. Here's why that strategy is paying off.

Need to brush up on marketing and media industry news in a hurry? Check out these newsletters for a breakdown of the lat...
10/18/2019
Here's How I Get My Essential Industry News in About 17 Seconds Every Morning

Need to brush up on marketing and media industry news in a hurry? Check out these newsletters for a breakdown of the latest stories.

Thanks to these razor-sharp and incredibly addictive daily emails, you can spend a fraction of your morning commute getting on top of tech, digital and marketing news.

From video best practices to the future of voice-assisted technology, here are the marketing takeaways from the Digital ...
10/04/2019
4 Digital Marketing Trends Every Brand Should Watch For in 2020

From video best practices to the future of voice-assisted technology, here are the marketing takeaways from the Digital Summit conference that every brand should keep in mind as they plan for the year ahead.

Some the heaviest hitters in digital--from Seth Godin to Larry Kim--just released their predictions for the year's biggest marketing trends. Here's what brands should be planning for as the future (2020!) approaches.

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