Masthead Media Company

Masthead Media Company Created by magazine editors. Loved by brands.
Masthead Media is a full-service content marketing company that aligns emerging and iconic brands with the industry’s top creative strategists, editorial storytellers, brand marketers and data specialists. We develop and manage exceptional, results-driven multimedia content programs that speaks directly to the topics and ideas that audiences care most about. Masthead Media specializes in end-to-end management of the content process. We offer a customized suite of services that includes content program setup and management, multimedia content strategy and creation, SEO and live content optimization, influencer and thought leadership programming, analytics insights reporting, and content trend forecasting. We work with many publishers and media outlets, agencies, and brands, including: 70 Faces Media 1800 Flowers Advertising Week Alex and Ani Beverly Hills Conference and Visitors Bureau Brendan Vacations Chinet Ciroc Conde Nast Contiki Vacations Daily Worth Eagle Creek Edelman Food & Wine Fortune Hamilton Beach Harry & David Hearst Men's Group Indeed Intel iQ Kimpton Hotel & Restaurants La Prairie Switzerland National Sleep Foundation NBC Universal OXO tot Patron Prudential PwC Road Scholar Royal Robbins Santa Monica Travel & Tourism Starbucks Target Time Inc Trafalgar Type:A Warner Brothers Weber Shandwick Wired Zegna Zillow

With unparalleled access to the industry's most influential writers, online specialists, and editorial trendsetters, Masthead Media provides digital content strategy and magazine-quality editorial services customized for your brand. Created by magazine editors. Loved by brands. Sign up for Masthead Media's newsletter, to get the latest on content marketing, top freelancers and media trends, here: bit.ly/2az0Ent

The "ideal " Instagram look is evolving. More authentic, less-filtered images are on the rise, while overly staged photo...
05/16/2019
The Instagram Aesthetic Is Over

The "ideal " Instagram look is evolving. More authentic, less-filtered images are on the rise, while overly staged photos are becoming less popular. Here's how influencers are creating (and embracing!) that shift.

The look made famous by the platform just doesn’t resonate anymore.

These words of wisdom from leaders like Sheryl Sandberg and Shonda Rhimes tackle topics like finding your leadership sty...
05/09/2019
5 Incredibly Inspiring TED Talks Every Female Entrepreneur Should Watch

These words of wisdom from leaders like Sheryl Sandberg and Shonda Rhimes tackle topics like finding your leadership style, thriving under pressure, and breaking down barriers. Check out their TED Talks for a dose of inspiration and motivation.

These recognizable--and relatable!--icons share personal stories that will inspire you to make changes at every phase of your career.

For freelancers, there's a lot to consider when taking on new work, and sometimes you need to turn down opportunities. H...
05/02/2019
Here How Freelancers Get Work They Love--But Turning Down Projects

For freelancers, there's a lot to consider when taking on new work, and sometimes you need to turn down opportunities. Here's how to do it in a way that maintains a great working relationship with clients and sets you up for success on future projects.

It's possible to parlay your current "no" into a future "yes" with the right approach.

Podcast popularity is exploding, and podcast platforms are starting to turn to subscription revenue to power their conte...
04/26/2019
Like most media, podcasting is pivoting to paid (with complications) - Digiday

Podcast popularity is exploding, and podcast platforms are starting to turn to subscription revenue to power their content. Here's a look at which platforms are embracing a paid model, and how they plan to grow.

Podcasting looks poised for a major infusion of consumer revenue in the next few years. But there may be some complications.

A strong search engine optimization strategy is essential for publishers of all sizes. Here are the tools that The New Y...
04/18/2019
Lifting Journalism by Knowing What Readers Are Looking For

A strong search engine optimization strategy is essential for publishers of all sizes. Here are the tools that The New York Times's deputy off-platform director Claudio Cabrera uses to stay informed about search trends.

Claudio E. Cabrera, who specializes in search engine optimization, describes how he keeps track of what’s hot in search and how that informs coverage — and what the limits are.

Most small business owners know that continuously building a list of email subscribers is critical to the success of the...
04/04/2019
7 Ways to Dramatically Grow Your Email Marketing List

Most small business owners know that continuously building a list of email subscribers is critical to the success of their business, but gaining new subscribers can be challenging. Here's how to do it in a smart and strategic way.

Eighty-six percent of people say they want to receive emails from brands that they love (at least once per month). Here's how to get those engaged fans--and future customers--on your list.

Staying on top of the latest marketing trends can feel like a full-time job in itself! Here's how to optimize your inbox...
03/28/2019
Small Business Ideas and Resources for Entrepreneurs

Staying on top of the latest marketing trends can feel like a full-time job in itself! Here's how to optimize your inbox, Twitter feed, and more to make sure you're getting the information you need to boost your business.

Visit Inc.com for the latest issue of Inc. Magazine and get advice, tools, and services that help your small business grow.

Influencer marketing is evolving, and it means so much more than just creating a brand ambassador! Here's how marketers ...
03/21/2019
Why marketers need to get more creative with influencer marketing

Influencer marketing is evolving, and it means so much more than just creating a brand ambassador! Here's how marketers can collaborate with influencers and think beyond traditional partnerships.

It is my contention that brands and agencies have always looked at influencer marketing incorrectly. So far, marketers have considered people with a large following as an influencer. Influence has been equated to reach rather than authority on a subject, or for the creative ways they communicate eff...

SXSW is in full swing, and brands are investing in unique experiences at this year's festival. Here's a look at some of ...
03/14/2019
‘More about the practicality’: Reality comes to SXSW 2019 - Digiday

SXSW is in full swing, and brands are investing in unique experiences at this year's festival. Here's a look at some of the activations that are drawing attendees and attention.

SXSW has kept its unique brand in the marketing conference circuit as the place where technology, film, music and culture come together.

Your to-do list should be a tool that works for you and your small business, not a checklist that makes you feel overwhe...
03/07/2019
Here's Why You Need to Slash Your To-Do List in Half

Your to-do list should be a tool that works for you and your small business, not a checklist that makes you feel overwhelmed. Here's how to reimagine it.

It's time to KonMari your to-do list and focus only on the things that bring you...success.

Freelancing offers so much more than just flexible hours. Here's a look at just a few of the career benefits of freelanc...
02/21/2019
Six reasons to try freelancing in 2019

Freelancing offers so much more than just flexible hours. Here's a look at just a few of the career benefits of freelance work.

Freelancing was a life-changer for me. It gave me freedom, confidence, and a chance to build up my online income while traveling the world instead of sitting in a cubicle. While I realize self-employment and freelancing is not for everyone, I think there six great reasons why at least trying it out....

Brands are experimenting with voice marketing, but there's still uncharted territory for this new technology. Here's wha...
02/14/2019
Voice marketing is a looming opportunity, but not without its pitfalls

Brands are experimenting with voice marketing, but there's still uncharted territory for this new technology. Here's what it means for marketing data.

Voice technology could be a powerful tool for marketers. But it's still young, and it’s unclear it will live up to its promise.

We have great news: There’s still time to apply—or nominate someone you admire—for the 2019 Women In Content Marke...
02/13/2019

We have great news: There’s still time to apply—or nominate someone you admire—for the 2019 Women In Content Marketing Awards!

The deadline to submit a nomination is now February 25, 2019 (just over a week away) and it’s free to apply: https://bit.ly/2Qr0BOr

Marketing conferences are an ideal place to learn strategies for growing your business and staying on top of the industr...
02/07/2019
6 Top Digital Marketing Conferences You Have to Attend in 2019

Marketing conferences are an ideal place to learn strategies for growing your business and staying on top of the industry's latest trends. Here's a look at some top-tier conferences to consider attending in 2019.

Learn the latest trends in content marketing, stock up on some new strategies, and get your networking on.

What's your favorite podcast? If you're looking to add some new ones to your list – and learn a thing or two about bus...
01/31/2019
Growing a Small Business? You Need to Add These 7 Podcasts to Your Rotation

What's your favorite podcast? If you're looking to add some new ones to your list – and learn a thing or two about business, strategy, and leadership – check out these recommendations.

Get fired up to grow your business--and real-world advice on how to do it right--with these essential podcasts from top female entrepreneurs

Don’t miss out on being recognized for your outstanding work in the content marketing space! The deadline to submit a ...
01/28/2019

Don’t miss out on being recognized for your outstanding work in the content marketing space! The deadline to submit a nomination is February 18, 2019, and it’s free to apply: https://bit.ly/2Qr0BOr

Learn more about the awards here: https://bit.ly/2C1kmTZ. Thank you for joining us in celebrating the achievements and contributions of amazing women marketers! 💕

A new trend among some up-and-coming Instagram influencers: pretending to have sponsorship deals. The Atlantic takes a l...
01/25/2019
Rising Instagram Stars Are Posting Fake Sponsored Content

A new trend among some up-and-coming Instagram influencers: pretending to have sponsorship deals. The Atlantic takes a look at what this means for brands, and how influencers may need to change their tactics.

“It’s street cred—the more sponsors you have, the more credibility you have.”

Big changes could be coming to podcasting analytics. NPR's new technology gives podcasters insight into which parts of a...
01/17/2019
NPR wants to know what podcast ads you skip

Big changes could be coming to podcasting analytics. NPR's new technology gives podcasters insight into which parts of an episode listeners actually hear (and which ones they skip).

The Facebook-ification of podcasts

Smart speakers like Google Home and Amazon Echo are gaining traction. So brands are having to get creative – building ...
01/10/2019
Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice

Smart speakers like Google Home and Amazon Echo are gaining traction. So brands are having to get creative – building everything from fun games to time-saving tools – to reach their audience in new ways.

Google Home and Amazon Echo don’t carry paid advertising, so companies are trying more creative ways of using them to reach consumers.

It’s time that women are recognized for the incredible contributions they make to the content marketing industry—and...
01/02/2019

It’s time that women are recognized for the incredible contributions they make to the content marketing industry—and this year, they will be! Masthead Media is excited to announce the first annual Women in Content Marketing Awards. You can apply or nominate a content innovator, mentor or rising star to win one of the 2019 inaugural awards: https://bit.ly/2Qr0BOr. It’s free to apply until January 31st!

12/24/2018

Happy holidays from all of us at Masthead Media Company! We wish everyone a wonderful holiday season with their loved ones.

Virtual assistants can help with everything from scheduling travel to research and video editing. Here’s how hiring on...
12/20/2018
Here's the Trick to Offloading Your Most Dreaded Tasks (and Make More Money Doing It)

Virtual assistants can help with everything from scheduling travel to research and video editing. Here’s how hiring one could help you transform your business in a big way.

Even highly productive people don't become successful on their own. The smartest ones get more done every day--and still find time for themselves!--by accepting a little help from their (virtual) friends.

Sometimes standing out in a huge pool of freelancers is as simple as taking small proactive measures, like finding out h...
12/14/2018
Here's How the World's Most In-Demand Freelancers Always Get Work--And Get Paid Top Dollar

Sometimes standing out in a huge pool of freelancers is as simple as taking small proactive measures, like finding out how your project manager or editor likes to communicate and following their lead. Check out more tips for becoming a trusted (and in-demand!) freelancer.

Submitting excellent work is essential. But if you want to have your pick of plum (and lucrative!) assignments, make sure you're doing these 9 simple things.

Women bring incredible ingenuity, creativity, and leadership to the ever-evolving practice of content marketing, and the...
12/11/2018

Women bring incredible ingenuity, creativity, and leadership to the ever-evolving practice of content marketing, and their work provides the fuel that propels the industry forward. Yet despite their considerable contributions, many women aren’t recognized for what they’ve accomplished.

That’s why Masthead Media decided to launch the first annual Women in Content Marketing Awards. You can apply or nominate a content innovator, mentor or rising star to win one of the inaugural awards: https://bit.ly/2Qr0BOr. It’s free to apply until January 31st!

Thank you for joining us in celebrating the achievements and contributions of amazing women marketers!

At Masthead Media, most of our team is remote! Here are our tried-and-true tips for creating a culture that helps our wh...
11/30/2018
The Most Successful Remote Teams Do These 5 Things

At Masthead Media, most of our team is remote! Here are our tried-and-true tips for creating a culture that helps our whole team do our best work, whether we're working in the office or remotely.

Creating a culture of collaboration, trust, and efficiency with a remote team can supercharge your business.

11/22/2018

Happy Thanksgiving! Today and every day, we're thankful for all of you – our amazing community. We wish everyone a wonderful holiday with family, friends, and amazing food!

Nearly 57 million Americans have worked as a freelancer in the past year.  And there's increased advocacy for freelancer...
11/16/2018
Freelancers rights come of age as gig economy booms

Nearly 57 million Americans have worked as a freelancer in the past year. And there's increased advocacy for freelancer rights like timely payment, access to affordable healthcare, and more. But how widespread are laws protecting freelancers? Here's a look at some new findings.

Gig workers, freelancers, sharing economy workers — call them what you want to, but the millions who drive you around in Lyfts, deliver your Seamless or work on piecemeal projects from home have become a staple of the American workforce — and their numbers are only set to grow. A report out toda...

Just two years after Facebook launched chatbots on its platform, publishers (such as The Washington Post) are shutting d...
11/08/2018
Why Publishers are Calling Chatbots Quits, When Customer Service Brand Bots are Thriving

Just two years after Facebook launched chatbots on its platform, publishers (such as The Washington Post) are shutting down their Facebook chatbots, while customer service brand bots (like Esteé Lauder) are still going strong.

So, why are publishers calling it quits, when others are just winding up?

Nearly 70 percent of people say they'd turn to a chatbot for answers to their questions. Here's why publishers just can't keep those audiences engaged.

As a freelancer, have you ever worked with a challenging client who turned a promising project into an enormous headache...
11/01/2018
4 Signs You Should Turn Down Work with a New Client

As a freelancer, have you ever worked with a challenging client who turned a promising project into an enormous headache? Here are a few tips for avoiding that struggle.

In a gig economy, it's tempting to say yes to every bit of new business that comes your way--but you shouldn't. Here's how to avoid the projects that take you away from maximum earning potential.

Don't underestimate those little 15-20 minute pockets of downtime during your day! You can get big things done in that s...
10/18/2018
9 Ways to Build a Stronger Small Business in 20 Minutes or Less

Don't underestimate those little 15-20 minute pockets of downtime during your day! You can get big things done in that small amount of time. Here's how.

Even during your busiest weeks, you probably have a few hidden pockets of time that you can use to grow your business. Here's how to spot them--and make the most of them.

Thought you could just hashtag it #spon? Better hope the FTC doesn't spot that post. Save yourself the hassle (and the f...
10/09/2018
Here's Exactly How Brands and Influencers Should Disclose Sponsored Content

Thought you could just hashtag it #spon? Better hope the FTC doesn't spot that post. Save yourself the hassle (and the fines!) by handling influencer content like a savvy marketer.

Thought you could just hashtag it #spon? Better hope the FTC doesn't spot that gram. Save yourself the hassle (and the fines!) by handling influencer content like a savvy marketer.

Have you heard of “corpoworking"? Large companies are embracing the idea of corporate coworking to help employees make...
10/05/2018
Why Companies Are Creating Their Own Coworking Spaces

Have you heard of “corpoworking"? Large companies are embracing the idea of corporate coworking to help employees make more connections, boost productivity, and improve innovation.

This Harvard Business Review piece reveals more about why these corporations are turning to coworking to drive their business forward.

How to support the new parents on your team.

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