Masthead Media Company

Masthead Media Company Created by magazine editors. Loved by brands.
Masthead Media is a full-service content marketing company that aligns emerging and iconic brands with the industry’s top creative strategists, editorial storytellers, brand marketers and data specialists. We develop and manage exceptional, results-driven multimedia content programs that speaks directly to the topics and ideas that audiences care most about. Masthead Media specializes in end-to-end management of the content process. We offer a customized suite of services that includes content program setup and management, multimedia content strategy and creation, SEO and live content optimization, influencer and thought leadership programming, analytics insights reporting, and content trend forecasting. We work with many publishers and media outlets, agencies, and brands, including: 70 Faces Media 1800 Flowers Advertising Week Alex and Ani Beverly Hills Conference and Visitors Bureau Brendan Vacations Chinet Ciroc Conde Nast Contiki Vacations Daily Worth Eagle Creek Edelman Food & Wine Fortune Hamilton Beach Harry & David Hearst Men's Group Indeed Intel iQ Kimpton Hotel & Restaurants La Prairie Switzerland National Sleep Foundation NBC Universal OXO tot Patron Prudential PwC Road Scholar Royal Robbins Santa Monica Travel & Tourism Starbucks Target Time Inc Trafalgar Type:A Warner Brothers Weber Shandwick Wired Zegna Zillow

With unparalleled access to the industry's most influential writers, online specialists, and editorial trendsetters, Masthead Media provides digital content strategy and magazine-quality editorial services customized for your brand. Created by magazine editors. Loved by brands. Sign up for Masthead Media's newsletter, to get the latest on content marketing, top freelancers and media trends, here: bit.ly/2az0Ent

Brands are ramping up their audio strategies, thanks in part to the rise of smart speakers. Here's how Mastercard is put...
11/15/2019
Can Your Brand Still Launch a Podcast? 3 Ways to Make Audio a Major Win for Your Business

Brands are ramping up their audio strategies, thanks in part to the rise of smart speakers. Here's how Mastercard is putting audio and podcasts at the center of its marketing efforts.

More than half of adults in the U.S. have listened to a podcast, and thanks to the rise of smart speakers, that number is only growing. If you're thinking of going where the audience is--and diving deep into audio--make sure you consider these three road-tested strategies for success.

Let's face it: Email is still a core part of how we communicate with colleagues, clients, and prospects. It's time to ge...
11/01/2019
These 5 Gmail Hacks Will Get You Out of Your Inbox Faster

Let's face it: Email is still a core part of how we communicate with colleagues, clients, and prospects. It's time to get smarter about how we manage our inboxes! Try these simple inbox hacks to get through more emails in less time.

My inbox isn't the boss of me (anymore) thanks some newer features that let me control how and when I'm sending email.

If you're a marketer, it may be time to consider your brand's strategy for TikTok, the video app that's wildly popular a...
10/24/2019
Here's Why Brands Are Racing to Tik Tok to Connect with Gen Z--and How We Know It

If you're a marketer, it may be time to consider your brand's strategy for TikTok, the video app that's wildly popular among young consumers. Good news: there's plenty of room to get creative! Here's a quick guide to the app and the ways brands are already embracing it.

TikTok is a wildly popular video app among young people, especially Gen- Z, and brands are turning to the platform to connect with them. Here's why that strategy is paying off.

Need to brush up on marketing and media industry news in a hurry? Check out these newsletters for a breakdown of the lat...
10/18/2019
Here's How I Get My Essential Industry News in About 17 Seconds Every Morning

Need to brush up on marketing and media industry news in a hurry? Check out these newsletters for a breakdown of the latest stories.

Thanks to these razor-sharp and incredibly addictive daily emails, you can spend a fraction of your morning commute getting on top of tech, digital and marketing news.

From video best practices to the future of voice-assisted technology, here are the marketing takeaways from the Digital ...
10/04/2019
4 Digital Marketing Trends Every Brand Should Watch For in 2020

From video best practices to the future of voice-assisted technology, here are the marketing takeaways from the Digital Summit conference that every brand should keep in mind as they plan for the year ahead.

Some the heaviest hitters in digital--from Seth Godin to Larry Kim--just released their predictions for the year's biggest marketing trends. Here's what brands should be planning for as the future (2020!) approaches.

Meet Stacy Minero, Global Head of Twitter ArtHouse and a 2019 Women in Content Marketing Awards winner! In her role, she...
09/06/2019
These Are the 10 Top Women in Content Marketing in 2019

Meet Stacy Minero, Global Head of Twitter ArtHouse and a 2019 Women in Content Marketing Awards winner! In her role, she helps brands create engaging content on Twitter. Here's a look at her career path and content marketing leadership. #WICMA19

They're innovating how brands and organizations use content to make stronger connections with people--and influencing the future of their industry along the way.

Meet Charity Stebbins, Senior Director, Brand and Communications at Conductor and a 2019 Women in Content Marketing Awar...
08/29/2019
These Are the 10 Top Women in Content Marketing in 2019

Meet Charity Stebbins, Senior Director, Brand and Communications at Conductor and a 2019 Women in Content Marketing Awards winner! She spearheaded extensive research on content marketing's ROI – here's what she learned. #WICMA19

They're innovating how brands and organizations use content to make stronger connections with people--and influencing the future of their industry along the way.

Meet the winners and honorees of the 2019 Women in Content Marketing Awards, presented by Masthead Media! Learn more abo...
08/23/2019
These Are the 10 Top Women in Content Marketing in 2019

Meet the winners and honorees of the 2019 Women in Content Marketing Awards, presented by Masthead Media! Learn more about how these amazing women are shaping the industry through their leadership, mentorship, and community involvement.

They're innovating how brands and organizations use content to make stronger connections with people--and influencing the future of their industry along the way.

Balancing work, family, and friends is no small feat, and there's no secret recipe for getting it right! Here's some adv...
08/15/2019
Here's How Superhero Working Moms Say They Get It All Done (Without Driving Themselves Crazy)

Balancing work, family, and friends is no small feat, and there's no secret recipe for getting it right! Here's some advice from five successful women for tackling your to-do list while still making time for life outside of work.

Five of America's most successful working women share how they juggle priorities (and cut themselves some slack) in the quest to balance career, family, community and taking care of themselves.

Voice marketing is a creative way to reach new customers, but it's uncharted territory for many brands! Here's what mark...
08/08/2019
Hey Google--What is Voice Marketing? The Top 4 Things You Need to Know Right Now

Voice marketing is a creative way to reach new customers, but it's uncharted territory for many brands! Here's what marketers should know about incorporating voice assistants and voice-enabled speakers into their strategies.

Voice technology is on the rise - and savvy businesses are learning how to use it to connect with their customers.

We're excited to share the news that Masthead Media (www.mastheadmedia.com, is hiring for two full-time positions based ...
08/01/2019
Masthead Media Company - Editorial Strategy and Content Marketing Agency

We're excited to share the news that Masthead Media (www.mastheadmedia.com, is hiring for two full-time positions based in NYC or Los Angeles (with plenty of remote flexibility). Description and application for each position linked below. To apply, the candidate must use the application form linked within the job description.

Please feel free to share this with your extended network—or with just one person who'd be an amazing fit for the role!

Sales & Marketing Associate, Content Marketing
https://docs.google.com/document/d/14HXN2eKKI10blZD4cq1skTIaSNIm-qVo9UDtBidiUsU/edit
This NYC-based job is a great entry- to mid-level role for a candidate with 1 to 3 years of experience working in media, content marketing, or a related field. They'll be working alongside the exec team to grow Masthead's presence across channels, and clients across verticals.

Associate Project Manager, Content Marketing
https://docs.google.com/document/d/1qO8fX-nG9TLtKl54Rsmhl5X7rFgpzVW6_V5nFyEvPg0/edit
This NYC or LA-based role is an ideal role for someone with excellent project and client management skills—and at least a few years of experience working in content marketing or a related field.

Metrics are crucial to building a successful brand, but which ones matter most? Content Marketing Institute breaks down ...
07/18/2019
7 Social Media Metrics That Should Really Matter to Your Brand

Metrics are crucial to building a successful brand, but which ones matter most? Content Marketing Institute breaks down the difference between vanity metrics and the data that actually provides valuable insights.

Dig into these seven social media metrics that really matter for your brand – Content Marketing Institute

The future of e-commerce is looking bright! Check out these five industry conferences for unparalleled access to tools, ...
07/11/2019
The Top 5 E-Commerce Conferences for 2019 and 2020

The future of e-commerce is looking bright! Check out these five industry conferences for unparalleled access to tools, talent, and leadership across all verticals.

Want your slice of the multi-trillion dollar e-commerce pie? Learn everything (and meet everyone!) you need to know to launch, grow and plan for your IPO at one of these can't-miss events.

Summer holidays are a great opportunity for creative marketing campaigns, but summer's also a great time to start thinki...
07/05/2019
62 Tips & Strategies for Successful Holiday Marketing Campaigns

Summer holidays are a great opportunity for creative marketing campaigns, but summer's also a great time to start thinking about your seasonal campaigns for November and December! Here's a guide to help you get ahead on planning.

Are you ready for the holiday season? The season formally begins with Black Friday and Cyber Monday (also known as

We've all been there: We open our email inbox, see several new messages, and get completely sidetracked responding to th...
06/27/2019
8 Powerful Apps That End Email Agony (and Win Back Hours of Your Time)

We've all been there: We open our email inbox, see several new messages, and get completely sidetracked responding to them! Here's how to rethink email management (and stop your inbox from running your workday).

Stop chasing after Inbox Zero (you lose just by playing the game!). Instead, use these incredible tools that prioritize and track your most important messages--and keep you from getting distracted all day long.

Calling all #femalefounders! From legal support to funding to office space, there are so many helpful resources designed...
06/20/2019
5 Critical Things Female Founders Need to Launch a Successful Startup

Calling all #femalefounders! From legal support to funding to office space, there are so many helpful resources designed specifically for women entrepreneurs. Here's a list of some great ones, featuring Female Founders Fund, The Wing, WE NYC, and more!

The number of women-owned business has more than doubled in the past two decades, and the trend is showing no sign of stopping. If you're ready to join the ranks--and make your own idea a huge success--tap into these essential sources of support and inspiration.

Companies like Marriott Hotels, SoulCycle, and REI are leading the way by creating new and exciting roles in content mar...
06/13/2019
These Are the Hottest Career Opportunites in Content Marketing

Companies like Marriott Hotels, SoulCycle, and REI are leading the way by creating new and exciting roles in content marketing. Here's a look at some of the most interesting and rewarding roles in this space.

There's never been a more exciting time to explore a career in content marketing. Here are the brands, from global companies to startups, that are offering amazing opportunities to make a huge impact in the space.

Creating highly engaging visuals for your brand's social media feed doesn't have to be expensive (or time-consuming!). T...
05/30/2019
These 3 Trending Tools Help Businesses Create Stunning Images and Video--for Free

Creating highly engaging visuals for your brand's social media feed doesn't have to be expensive (or time-consuming!). These tools can help you develop eye-catching images and videos that drive results.

A picture may be worth 1,000 words, but in content marketing, an eye-catching visual could also be worth millions of impressions.

As any small business owner or freelancer knows, managing accounting and invoicing can be time-consuming. Here are some ...
05/23/2019
The Best Invoicing Tools for Small Businesses and Freelancers

As any small business owner or freelancer knows, managing accounting and invoicing can be time-consuming. Here are some tools that make it a bit easier, and free up more time to focus on running every other part of your business!

For those of us who'd rather be working on our small businesses--rather than dealing with finances and generating paperwork--these programs can make running the books a lot easier.

The "ideal " Instagram look is evolving. More authentic, less-filtered images are on the rise, while overly staged photo...
05/16/2019
The Instagram Aesthetic Is Over

The "ideal " Instagram look is evolving. More authentic, less-filtered images are on the rise, while overly staged photos are becoming less popular. Here's how influencers are creating (and embracing!) that shift.

The look made famous by the platform just doesn’t resonate anymore.

These words of wisdom from leaders like Sheryl Sandberg and Shonda Rhimes tackle topics like finding your leadership sty...
05/09/2019
5 Incredibly Inspiring TED Talks Every Female Entrepreneur Should Watch

These words of wisdom from leaders like Sheryl Sandberg and Shonda Rhimes tackle topics like finding your leadership style, thriving under pressure, and breaking down barriers. Check out their TED Talks for a dose of inspiration and motivation.

These recognizable--and relatable!--icons share personal stories that will inspire you to make changes at every phase of your career.

For freelancers, there's a lot to consider when taking on new work, and sometimes you need to turn down opportunities. H...
05/02/2019
Here How Freelancers Get Work They Love--But Turning Down Projects

For freelancers, there's a lot to consider when taking on new work, and sometimes you need to turn down opportunities. Here's how to do it in a way that maintains a great working relationship with clients and sets you up for success on future projects.

It's possible to parlay your current "no" into a future "yes" with the right approach.

Podcast popularity is exploding, and podcast platforms are starting to turn to subscription revenue to power their conte...
04/26/2019
Like most media, podcasting is pivoting to paid (with complications) - Digiday

Podcast popularity is exploding, and podcast platforms are starting to turn to subscription revenue to power their content. Here's a look at which platforms are embracing a paid model, and how they plan to grow.

Podcasting looks poised for a major infusion of consumer revenue in the next few years. But there may be some complications.

A strong search engine optimization strategy is essential for publishers of all sizes. Here are the tools that The New Y...
04/18/2019
Lifting Journalism by Knowing What Readers Are Looking For

A strong search engine optimization strategy is essential for publishers of all sizes. Here are the tools that The New York Times's deputy off-platform director Claudio Cabrera uses to stay informed about search trends.

Claudio E. Cabrera, who specializes in search engine optimization, describes how he keeps track of what’s hot in search and how that informs coverage — and what the limits are.

Most small business owners know that continuously building a list of email subscribers is critical to the success of the...
04/04/2019
7 Ways to Dramatically Grow Your Email Marketing List

Most small business owners know that continuously building a list of email subscribers is critical to the success of their business, but gaining new subscribers can be challenging. Here's how to do it in a smart and strategic way.

Eighty-six percent of people say they want to receive emails from brands that they love (at least once per month). Here's how to get those engaged fans--and future customers--on your list.

Staying on top of the latest marketing trends can feel like a full-time job in itself! Here's how to optimize your inbox...
03/28/2019
Small Business Ideas and Resources for Entrepreneurs

Staying on top of the latest marketing trends can feel like a full-time job in itself! Here's how to optimize your inbox, Twitter feed, and more to make sure you're getting the information you need to boost your business.

Visit Inc.com for the latest issue of Inc. Magazine and get advice, tools, and services that help your small business grow.

Influencer marketing is evolving, and it means so much more than just creating a brand ambassador! Here's how marketers ...
03/21/2019
Why marketers need to get more creative with influencer marketing

Influencer marketing is evolving, and it means so much more than just creating a brand ambassador! Here's how marketers can collaborate with influencers and think beyond traditional partnerships.

It is my contention that brands and agencies have always looked at influencer marketing incorrectly. So far, marketers have considered people with a large following as an influencer. Influence has been equated to reach rather than authority on a subject, or for the creative ways they communicate eff...

SXSW is in full swing, and brands are investing in unique experiences at this year's festival. Here's a look at some of ...
03/14/2019
‘More about the practicality’: Reality comes to SXSW 2019 - Digiday

SXSW is in full swing, and brands are investing in unique experiences at this year's festival. Here's a look at some of the activations that are drawing attendees and attention.

SXSW has kept its unique brand in the marketing conference circuit as the place where technology, film, music and culture come together.

Your to-do list should be a tool that works for you and your small business, not a checklist that makes you feel overwhe...
03/07/2019
Here's Why You Need to Slash Your To-Do List in Half

Your to-do list should be a tool that works for you and your small business, not a checklist that makes you feel overwhelmed. Here's how to reimagine it.

It's time to KonMari your to-do list and focus only on the things that bring you...success.

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