L2 is a member-based business intelligence firm that benchmarks the digital performance of brands. Learn more at www.l2inc.com
L2 is a member-based business intelligence firm that benchmarks the digital performance of brands. Membership includes access to L2 research, executive education events, and brand-specific benchmarking and strategic recommendations.
L2 covers 10 sectors: Auto, Activewear, Beauty, Consumer Electronics, Consumer Packaged Goods, Financial Services, Food & Drink, Hotels, Luxury, and Retail. The company tracks and ranks more than 2,200 brands across four dimensions of digital: site & e-commerce, digital marketing, social media, and mobile.
We help brand leadership understand:
1. Where they are today: how do they stack up against competitors
2. What to do next: how to allocate capital, set priorities, understand where to pull back or expand
3. How to track progress and hold staff and vendors accountable
L2 members include many of the world's most iconic brands: L'Oreal, Macy's, Estee Lauder, Home Depot, P&G, Unilever, Nestle, Carrefour, Samsung, Best Buy, Ab InBev, LVMH, Chanel, Tiffany, Under Armour, and Richemont.