Guinness World Records Signs Deal in Latin America
Bender Media Services (BMS) has been appointed to represent the organization's TV catalogue of over 850 hours of programming in the region.
Guinness World Records (GWR), the global authority on record-breaking achievements, has announced the appointment of Bender Media Services to represent its TV catalogue of over 850 hours of programming in Latin America.
Having brought the TV arm of its business back in-house, GWR is looking to significantly expand its global TV footprint. Latin America is a key region where GWR sees potential for growth in its TV program and format sales.
Speaking ahead of MIP TV, Rob Molloy, GWR’s Director of Global TV Content and Sales, said: "Bender Media Services had an exemplary sales record when they previously worked with GWR, and we are excited to be working with Susan Bender and Sally Treibel again. Their significant experience in the region, combined with their hard work and tenacious negotiations skills, brought huge rewards to GWR and we look forward to enjoying similar success with them again in Latin America over the coming months."
Bender Media commented: "We are absolutely delighted to be back with our GWR family, and we are very pleased to represent this brilliant, outstanding franchise to our Latin American buyers. The continued growth of this Brand across our Region, will give our buyers assurances and confidence that the GWR programs will continue to resonate with audiences for many years to come!"
Currently GWR’s TV shows have aired in over 90 territories worldwide and attracts over 750 million viewers worldwide annually. Recent successes, include a show on China’s CCTV which attracted a reach of over 250 million viewers, as well as Lo Show Dei Record that has repeatedly won its slot on Italy’s Canale 5. For a younger audience, Officially Amazing was regularly the most watched show of the day on UK Kids broadcaster CBBC. Officially Amazing (from producer Lion Television makers of Horrible Histories) has been recommissioned by CBBC for 2 further series and Bender Media will be looking for Latin American broadcasters to share in the Guinness World Records title-breaking fun.