Huddled Masses

Huddled Masses The future of advertising is about empowering consumers.Huddled Masses helps brands command this future now by enabling you to create the compelling stories that reach into your consumers' day-to-day lives across all platforms.

The future of advertising is about empowering consumers through live, on-demand, in-demand content that supports them anywhere, any when on any platform. Content that supports consumers has become a critical vehicle to optimize and garner more return on your marketing efforts. Brands are evolving into integral collaborators in the production of their end users' ideal lives. The future is brands that consumers rely on to help them succeed. Brands they can trust to support and inspire them in creating the lives of their dreams – through the stories those brands tell, the applications they provide and their platform agnostic approach, from print, to tablet, to mobile phone, to applications, to interactive television and beyond. Brands that are accessible everywhere and anywhere within the digital ecosystem will continue to succeed.

Mission: Huddled Masses helps brands command this future now by enabling you to create the compelling stories that reach into your consumer's day-to-day lives across all platforms. We help you become indispensable to your customers, so they can't help but pledge their loyalty and advocacy to your brand both now and in the future. There are Huddled Masses waiting for you to free and empower them. We make sure you succeed in doing exactly that.

I had great aspirations to locate the Loch Ness Monster and there was only one way, to become a marine biologist. I love...
07/20/2020

I had great aspirations to locate the Loch Ness Monster and there was only one way, to become a marine biologist. I loved science and my parents filled my room with microscopes, telescopes, and beakers for experiments. After learning myself and discovering a fear of deep water, the goal no longer suited me. Luckily, my passion for science thrived and introduced me to quantitative and qualitative research. I love asking questions and I’m inspired by answers.
I’ve learned to use my curiosity and affinity for data to apply various research techniques to satisfy client objectives—whether they want to reach new customers, capture new markets, or just make fact-based decisions with certainty.

I love Camille Rose Naturals, I’ve relied on their products for several years. They are ethical, think about the effect ...
07/17/2020

I love Camille Rose Naturals, I’ve relied on their products for several years. They are ethical, think about the effect their products have on the environment, and lead the way for clean ingredients in beauty products. Unlike industry standard, their products are created under the mantra that whatever you put on your body should be good enough to put in it.
Their CEO, Janell Ennis, has expanded the brand by offering mentorship to women of color and small business owners that desire to enter the beauty industry. Their incredible products and philanthropical spirit make them pretty special.

After beginning my career in television research, I grew fascinated with consumer insights and utilizing data to reach c...
07/13/2020

After beginning my career in television research, I grew fascinated with consumer insights and utilizing data to reach client objectives. When I joined Huddled Masses a year ago, I was amazed by the campaign insights and ability to optimize in real-time.
The best part of my job is the opportunity to do what I love with a team that goes above and beyond to support. Our team’s willingness to lean in and help one another fosters work-life integration that feels seamless.

This past weekend, we celebrated the end of slavery in the US, when the Emancipation Proclamation reached Texas 155 year...
06/24/2020

This past weekend, we celebrated the end of slavery in the US, when the Emancipation Proclamation reached Texas 155 years ago. Huddled Masses observed the holiday as a reminder that we still have much work to do to build a nation that truly provides liberty and justice for all.

Our team celebrated the holiday in many ways. We marched, donated, educated ourselves, supported black art, and spent time with our loved ones. Take a look below at some of the books we read, videos we watched, and organizations our team supported. #Juneteenth

Organizations:

The Innocence Project

Chicago Black Artist Union

@eji_org

@MNFreedomFund

@Collaboraction

@Esschicago

@rebuild_foundation

@Magnolia_ScreenPrint

Literature:

How to be an Anti-Racist- @ibramxk

Sula-Toni Morrison

Juneteenth- Vaunda Nelson

Between the World and Me- @Tanehisipcoates

Love in My Language- @Alex_Elle

White [email protected]

The New Jim Crow Study Guide and Call to Action- The Veterans of Hope Project

Television:

13th- @AvaDuvernay

LA 92- @TJMckayMartin

If Beale Street Could Talk- @BandryBarry

Slavery By Another Name-Samuel D. Pollard

What Happened, Miss Simone?-Liz Garbus

[email protected] and Alan Hicks

Photo by @kwbrav_photo

An improving tone in news and current affairs around COVID-19 is prompting some brands to return to advertising in news....
06/05/2020

An improving tone in news and current affairs around COVID-19 is prompting some brands to return to advertising in news.
In March, many brands began using brand safety tools’ keyword blacklisting features to dodge ad inventory adjacent to coronavirus news, or simply pulled out of news altogether, fearing that association with downbeat stories would harm their brand.
Bill Koenigsberg, CEO of Horizon media believes things are improving. “The news is slowly getting better and a little bit more optimistic, you’re seeing more and more marketers gravitate back into the news environments.” “I think it took a couple of weeks for certain clients to realize they’ve got to change their messaging,” Koenigsberg says. “Now you have seen so much more supportive, caring, purposeful messaging out in the marketplace from a tonality standpoint. #IAB #BEET

Huddled Masses stands in solidarity with those who are speaking out and against systems that devalue black lives.“Injust...
06/03/2020

Huddled Masses stands in solidarity with those who are speaking out and against systems that devalue black lives.

“Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.” - MLK

Many advertisers are making adjustments as we move into June. Agencies have taken the opportunity to respond quickly and...
06/01/2020

Many advertisers are making adjustments as we move into June. Agencies have taken the opportunity to respond quickly and create new executions. Updated creative and revised strategies are allowing advertisers to increase their programmatic buys and remain connected to consumers. We’ve seen a resurgence in May and buying should come back in several categories in June, predicts Andrew Casale, President & CEO of Index Exchange. Getting the right creative will be key in assuring the viability of the programmatic ecosystem and ad supported media. #IABTHERE

While certain industries saw a dip in programmatic advertising between March and April (Automotive, Travel, and Events)....
05/29/2020

While certain industries saw a dip in programmatic advertising between March and April (Automotive, Travel, and Events). Other industries witnessed the largest month-on-month increase when it came to programmatic spend: Technology, Education and Training, Toiletries and Cosmetics. MediaRadar reported programmatic spending for these categories increased by more than 35%. In particular, companies that have increased their programmatic spending include Slack, Electronic Arts, Facebook, while companies that have decreased their spend the most include Coca-Cola, Harley Davidson, Royal Caribbean and LVMH, the SaaS firm added.#MediaRadar #advertising #marketing #branding #digitalmarketing #business #socialmedia #socialmediamarketing #advertisingagency #advertisement #contentmarketing #marketingdigital #entrepreneur #digital #onlinemarketing #brand #media #smallbusiness #ads #agency #ad #marketingtips #marketingagency #website #commercial #startup #digitaladvertising #video

Question: Tell us about a past work experience. Answer: I worked at Worldlink Media for 6 years. I grew from a sales ass...
05/27/2020

Question: Tell us about a past work experience.

Answer: I worked at Worldlink Media for 6 years. I grew from a sales assistant to Account Executive. This was my first job out of college and it was instrumental in teaching me business basics. I learned a lot about media and advertising. We were a rep firm that represented numerous TV stations ( Fox, Comcast, syndicated shows like friends and Roseanne. We sold what was considered direct response slots. Anytime you saw a commercial with an 800 number that was a direct response advertiser. Some of my clients included.. snuggie, slapchop, proactiv, 5 hr energy drink…

As auto brands face reinvented sales and service models along with revenue and inventory concerns, there are a few strat...
05/22/2020

As auto brands face reinvented sales and service models along with revenue and inventory concerns, there are a few strategies that can help dealers stay top-of mind.

1. Geofencing

Mobile-location based technology gives them the ability to target a specific address, zipcode , town, or region and serve ads based on the user’s location (during or after their visit). You can also target based upon historical data, people who have previously been in the area you’re looking to target.

2. Contextual Targeting

Contextual Targeting allows dealerships to target audiences based upon the content they are consuming. This allows the opportunity to align your brand with relevant content and built rapport with their consumers.

3. Retargeting

Retargeting allows advertisers to re-engage with consumers who have left their site and not completed an anticipated action, like scheduling a visit or providing an email address.


4. 1st Party Data
One of your greatest assets is the customer data you’ve accumulated. Utilize your first party data collected from site visitors and CRM list to reach customers across different touch-points. Programmatic uses this data to not only find and target those people, but create look alike models based upon the attributes of your ideal consumers.
#advertising #marketing #branding #digitalmarketing #business #socialmedia #socialmediamarketing #advertisingagency #advertisement # #contentmarketing #marketingdigital #entrepreneur #digital #onlinemarketing #brand #media #smallbusiness #ads #agency #ad #marketingtips #marketingagency #website #commercial #startup

Meet Lashawnda: Question:  What are your responsibilities at Huddled Masses? Answer: I manage the SSP business line. My ...
05/20/2020

Meet Lashawnda:
Question: What are your responsibilities at Huddled Masses?

Answer: I manage the SSP business line. My responsibilities include developing and managing relationships between Demand & Supply partners, Marketplace evangelism & overall business growth for the SSP.

Digital Ad Spend within the automotive sector continues to rise. Shoppers are spending even more time researching online...
05/18/2020

Digital Ad Spend within the automotive sector continues to rise. Shoppers are spending even more time researching online vs. visiting a dealership. They are still able to compare brands and models and make their assessment online vs. visiting a dealership.

There are many ways to stay connected to consumers when times feel uncertain.1. People are home and consuming more media...
05/15/2020

There are many ways to stay connected to consumers when times feel uncertain.
1. People are home and consuming more media than ever. Buying behavior has shifted even more from in-store to online. Take advantage of this and the precise audience targeting programmatic provides.
2. Focus on how to best support your customers. Strategizing how to support your audience allows you to prioritize brand advertising over sales promotion efforts.
3. Reallocate budgets where necessary toward a medium that allows you to reach customers where they are, such as digital or streaming.
4. Engage with your customers differently. Utilize this time to build trust and go beyond sales by including messaging focused on community, family, and Corporate Social Responsibility efforts. Source: IAB, Coronavirus Ad Spend Impact: Buy-Side Decision Makers

Huddled Masses
05/13/2020

Huddled Masses

Meet our team! Don’t worry, we’re all social distancing. This photo is from our last Team Huddle Up! Huddled Masses cont...
05/13/2020

Meet our team! Don’t worry, we’re all social distancing. This photo is from our last Team Huddle Up! Huddled Masses continues to expand with a talented team. Together, we have over 50 combined years of media experience, spanning sectors like Digital Media, Energy, Television, CPG, Print Publication, and many more. Our experienced team is intimately involved in the big picture thinking and detailed execution. Together, we are equipped to holistically address your business needs.

Advertisers are adapting and learning how to navigate the new landscape their customers are living in.  Digital advertis...
05/11/2020

Advertisers are adapting and learning how to navigate the new landscape their customers are living in. Digital advertising has been instrumental in keeping customers engaged and their brand top of mind. Programmatic has enabled brands to stay in contact with their customers, take action when they see changes in the market, and make their advertising dollars work smarter.

Source: IAB, Coronavirus Ad Spend Impact: Buy-Side Decision Makers

More than before, every generation is relying on technology for entertainment and to stay informed. This hyper-engaged t...
05/08/2020

More than before, every generation is relying on technology for entertainment and to stay informed. This hyper-engaged time creates an opportunity for advertisers to capture their audience where they are. Programmatic allows advertisers to take advantage in-real time to sudden changes in consumer behavior.

Data Source: IAB, Cornavirus Ad Spend Impact

The US population is home and streaming. Nielsen found that there has been a 61% increase in streaming video via TV. Sin...
05/06/2020

The US population is home and streaming. Nielsen found that there has been a 61% increase in streaming video via TV. Since more consumers are home there, has been an increase in CTV ad requests and outstream video requests. Programmatic allows easy access to multiple streaming services to access these highly engaged audiences. Reach out if you’re interested in learning more!

Huddled Masses brings brands and agencies comprehensive programmatic solutions.  We began as a trading desk, focused on ...
05/04/2020

Huddled Masses brings brands and agencies comprehensive programmatic solutions. We began as a trading desk, focused on service and providing access to technology that was normally reserved for big brands. We have since grown to an ad tech company, still focused on service and providing the best solution for your goals. Our team combined has over 50 years in the digital media industry and is always looking forward to using that experience to drive results for our clients.

Our Founder Charles Cantu at RESET Digital is the voice of concise and brutally honest expertise in what is really happe...
04/27/2019
Ads.Txt Could Save Ad Tech—If It Wasn't So Convoluted

Our Founder Charles Cantu at RESET Digital is the voice of concise and brutally honest expertise in what is really happening behind the scenes in the ad-tech industry; and how Ads.cert files, a new attempt to elucidate confusion, take one step further in authenticating information sent throughout the advertising chain of command using cryptographically signed bid requests is too little too late.

Check out more at: https://www.adweek.com/programmatic/ads-txt-could-save-ad-tech-if-it-wasnt-so-convoluted/?utm_content=position_1&utm_source=sailthru&utm_medium=email&utm_term=AWK_Programmatic&utm_campaign=Programmatic_Newsletter_2019042414&s_id=5ba0141524c17c423a28ffb4

#transparency #digitalmarketingfutures #digitalmarketing #marketing #advertising #marketing #digital #techindustry #adtech #reset

Though the IAB-driven initiative was created to increase transparency along the supply chain, experts report it’s doing anything but.

HERSHEY'S Company may be celebrating its 125th anniversary in 2019, but they are no strangers to disruption. Check out o...
04/26/2019

HERSHEY'S Company may be celebrating its 125th anniversary in 2019, but they are no strangers to disruption. Check out our latest Association of National Advertisers (ANA) podcast, hosted by Founder Charles Cantu featuring special guest Charlie Chappell; Head of Integrated Media and Comms Planning at HERSHEY'S Company as we discuss the company’s philosophy on innovation, what it took to “digitally transform” its legacy media strategy, and some of the hits—and misses—that the brand experienced along the way.
Click here; http://marketingfutures.ana.net/podcast07
#marketing #mediastrategy #ana #innovation #marketingfutures #thehersheycompany2019 #evolution #digitalevolution

Check out our Partner RESET Digital in Digiday feature:‘More accountability’: Unilever creates its own network for trust...
03/30/2019
'More accountability': Unilever creates its own network for trusted publishers - Digiday

Check out our Partner RESET Digital in Digiday feature:

‘More accountability’: Unilever creates its own network for trusted publishers

If you aren't part of the problem, are you part of the solution? Restoring trust takes action, nothing changes if nothing changes. RESET Digital is at the center of the industry taking accountability in better outcomes and restoring trust.
Read the full Digiday article here;
https://lnkd.in/d-6icYj

#digiday #brandsafety #publishers #transparency #digitalmarketingfutures #accountability #digitalmarketing #measurement #publisher

Unilever is laying down the law with publishers, creating a new set of guidelines they must adhere to before it buys ads from them.

Join our Founder, Charles Cantu, at #4AsDecisions2020, a forum for change. Discussions will cover pressing industry issu...
03/15/2019

Join our Founder, Charles Cantu, at #4AsDecisions2020, a forum for change. Discussions will cover pressing industry issues around the intersection of data & media and technology & privacy concerns. Brought to you on March 25 – March 26 at the MGM National Harbor in Washington D.C. Visit Decisions2020.aaaa.org to reserve your spot. #marketingfuture #transparency #accountability #technology #digitalmedia #marketing
https://www.aaaa.org/
http://www.resetdigital.co/blog/

Our Founder Charles Cantu and Association of National Advertisers (ANA) launched the Marketing Futures Podcast!  Enjoy!!...
02/04/2019
ANA Marketing Futures Podcast 1: The Emerging Market of Legal Cannabis with Tiki Barber

Our Founder Charles Cantu and Association of National Advertisers (ANA) launched the Marketing Futures Podcast! Enjoy!!!

Legal cannabis is a rapidly expanding market, and one that deserves marketers’ attention. On the ANA Marketing Futures podcast’s first episode, host Charles Cantu (RESET DIGITAL) and guest Tiki Barber (Grove Group Management) discuss the challenges and opportunities facing this emerging market, ...

11/27/2018
Watch Curvy Girls Rock Digital Series Online | Vimeo On Demand

We are proud to have supported Curvy Girls Rock and believe you will enjoy it thoroughly! We believe the world needs more REAL depictions of authentic diversity any and everywhere possible... We hope you do as well... enjoy.

Curvy Girls Rock Digital Series follows the lives of plus size women as they explore careers, love, dating, and everything in between. The series was created by…

"In 2019, people will begin to learn a lot more about who they are reaching vs. who they think they are targeting." Chec...
10/24/2018
What Is the Future of Third-Party Data? - eMarketer Trends, Forecasts & Statistics

"In 2019, people will begin to learn a lot more about who they are reaching vs. who they think they are targeting." Check out our CEO Charles Cantu quoted in eMarketer this week!

With web browsers cracking down on ad trackers, data privacy laws going into effect and data breaches remaining ever present, it is presumably not a great time for marketers to be dependent on data that they acquire from other companies.

Our CEO and Founder, Charles Cantu has continued his mission helping marketers improve marketing accountability and tran...
10/16/2018
Government Oversight Won't Make Marketing More Accountable

Our CEO and Founder, Charles Cantu has continued his mission helping marketers improve marketing accountability and transparency with the launch of RESET Digital. Check out our mention today in Forbes, more to come!

Neither the FBI – nor the threat of broader government oversight of the ad industry – will solve the the problems of agency transparency, brand safety, and marketing accountability. Ultimately, it’s up to marketers to find ways to use digital technology to solve the measurement problem it crea...

How are you building business efficiency in a rapidly changing market? Grateful for the shout-out from our partner, Marc...
10/05/2018

How are you building business efficiency in a rapidly changing market? Grateful for the shout-out from our partner, Marc Pritchard! #NABOB42

Proud partner celebrating the  Council of Urban Professionals work to inspire, elevate and empower professionals of colo...
09/19/2018

Proud partner celebrating the Council of Urban Professionals work to inspire, elevate and empower professionals of color at Nasdaq today! #CUPClosingBell

Honored to speak on transparency, brand safety and our core values at The Forbes Marketing Accountability Initiative tod...
05/17/2018

Honored to speak on transparency, brand safety and our core values at The Forbes Marketing Accountability Initiative today, powered by MASB.

Check us out tonight at Council of Urban Professionals Digital Disruption: The Future of Artificial Intelligence panel.
04/17/2018

Check us out tonight at Council of Urban Professionals Digital Disruption: The Future of Artificial Intelligence panel.

We are so excited to host tomorrow’s panel in conjunction with our corporate partner, Thomson Reuters - Digital Disruption: The Future of Artificial Intelligence! Join us for a conversation with Charles Cantu - CEO at Huddled Masses, Dionna McPhatter - Co-Founder and Managing Partner at BLK BOX, Juvoni - Senior Software Engineer at Lifton by ADP, and Laurence Latimer - Head of Ventures at IEX. Follow this link to register ➡️ https://bit.ly/2GLVbVa

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