Huddled Masses

Huddled Masses The future of advertising is about empowering consumers.Huddled Masses helps brands command this future now by enabling you to create the compelling stories that reach into your consumers' day-to-day lives across all platforms.

The future of advertising is about empowering consumers through live, on-demand, in-demand content that supports them anywhere, any when on any platform. Content that supports consumers has become a critical vehicle to optimize and garner more return on your marketing efforts. Brands are evolving into integral collaborators in the production of their end users' ideal lives. The future is brands that consumers rely on to help them succeed. Brands they can trust to support and inspire them in creating the lives of their dreams – through the stories those brands tell, the applications they provide and their platform agnostic approach, from print, to tablet, to mobile phone, to applications, to interactive television and beyond. Brands that are accessible everywhere and anywhere within the digital ecosystem will continue to succeed.

Mission: Huddled Masses helps brands command this future now by enabling you to create the compelling stories that reach into your consumer's day-to-day lives across all platforms. We help you become indispensable to your customers, so they can't help but pledge their loyalty and advocacy to your brand both now and in the future. There are Huddled Masses waiting for you to free and empower them. We make sure you succeed in doing exactly that.

Our Founder Charles Cantu at RESET Digital is the voice of concise and brutally honest expertise in what is really happe...
04/27/2019
Ads.Txt Could Save Ad Tech—If It Wasn't So Convoluted

Our Founder Charles Cantu at RESET Digital is the voice of concise and brutally honest expertise in what is really happening behind the scenes in the ad-tech industry; and how Ads.cert files, a new attempt to elucidate confusion, take one step further in authenticating information sent throughout the advertising chain of command using cryptographically signed bid requests is too little too late.

Check out more at: https://www.adweek.com/programmatic/ads-txt-could-save-ad-tech-if-it-wasnt-so-convoluted/?utm_content=position_1&utm_source=sailthru&utm_medium=email&utm_term=AWK_Programmatic&utm_campaign=Programmatic_Newsletter_2019042414&s_id=5ba0141524c17c423a28ffb4

#transparency #digitalmarketingfutures #digitalmarketing #marketing #advertising #marketing #digital #techindustry #adtech #reset

Though the IAB-driven initiative was created to increase transparency along the supply chain, experts report it’s doing anything but.

HERSHEY'S Company may be celebrating its 125th anniversary in 2019, but they are no strangers to disruption. Check out o...
04/26/2019

HERSHEY'S Company may be celebrating its 125th anniversary in 2019, but they are no strangers to disruption. Check out our latest Association of National Advertisers (ANA) podcast, hosted by Founder Charles Cantu featuring special guest Charlie Chappell; Head of Integrated Media and Comms Planning at HERSHEY'S Company as we discuss the company’s philosophy on innovation, what it took to “digitally transform” its legacy media strategy, and some of the hits—and misses—that the brand experienced along the way.
Click here; http://marketingfutures.ana.net/podcast07
#marketing #mediastrategy #ana #innovation #marketingfutures #thehersheycompany2019 #evolution #digitalevolution

Check out our Partner RESET Digital in Digiday feature:‘More accountability’: Unilever creates its own network for t...
03/30/2019
'More accountability': Unilever creates its own network for trusted publishers - Digiday

Check out our Partner RESET Digital in Digiday feature:

‘More accountability’: Unilever creates its own network for trusted publishers

If you aren't part of the problem, are you part of the solution? Restoring trust takes action, nothing changes if nothing changes. RESET Digital is at the center of the industry taking accountability in better outcomes and restoring trust.
Read the full Digiday article here;
https://lnkd.in/d-6icYj

#digiday #brandsafety #publishers #transparency #digitalmarketingfutures #accountability #digitalmarketing #measurement #publisher

Unilever is laying down the law with publishers, creating a new set of guidelines they must adhere to before it buys ads from them.

Join our Founder, Charles Cantu, at #4AsDecisions2020, a forum for change. Discussions will cover pressing industry issu...
03/15/2019

Join our Founder, Charles Cantu, at #4AsDecisions2020, a forum for change. Discussions will cover pressing industry issues around the intersection of data & media and technology & privacy concerns. Brought to you on March 25 – March 26 at the MGM National Harbor in Washington D.C. Visit Decisions2020.aaaa.org to reserve your spot. #marketingfuture #transparency #accountability #technology #digitalmedia #marketing
https://www.aaaa.org/
http://www.resetdigital.co/blog/

Our Founder Charles Cantu and Association of National Advertisers (ANA) launched the Marketing Futures Podcast!  Enjoy!!...
02/04/2019
ANA Marketing Futures Podcast 1: The Emerging Market of Legal Cannabis with Tiki Barber

Our Founder Charles Cantu and Association of National Advertisers (ANA) launched the Marketing Futures Podcast! Enjoy!!!

Legal cannabis is a rapidly expanding market, and one that deserves marketers’ attention. On the ANA Marketing Futures podcast’s first episode, host Charles Cantu (RESET DIGITAL) and guest Tiki Barber (Grove Group Management) discuss the challenges and opportunities facing this emerging market, ...

11/27/2018
Watch Curvy Girls Rock Digital Series Online | Vimeo On Demand

We are proud to have supported Curvy Girls Rock and believe you will enjoy it thoroughly! We believe the world needs more REAL depictions of authentic diversity any and everywhere possible... We hope you do as well... enjoy.

Curvy Girls Rock Digital Series follows the lives of plus size women as they explore careers, love, dating, and everything in between. The series was created by…

"In 2019, people will begin to learn a lot more about who they are reaching vs. who they think they are targeting." Chec...
10/24/2018
What Is the Future of Third-Party Data? - eMarketer Trends, Forecasts & Statistics

"In 2019, people will begin to learn a lot more about who they are reaching vs. who they think they are targeting." Check out our CEO Charles Cantu quoted in eMarketer this week!

With web browsers cracking down on ad trackers, data privacy laws going into effect and data breaches remaining ever present, it is presumably not a great time for marketers to be dependent on data that they acquire from other companies.

Our CEO and Founder, Charles Cantu has continued his mission helping marketers improve marketing accountability and tran...
10/16/2018
Government Oversight Won't Make Marketing More Accountable

Our CEO and Founder, Charles Cantu has continued his mission helping marketers improve marketing accountability and transparency with the launch of RESET Digital. Check out our mention today in Forbes, more to come!

Neither the FBI – nor the threat of broader government oversight of the ad industry – will solve the the problems of agency transparency, brand safety, and marketing accountability. Ultimately, it’s up to marketers to find ways to use digital technology to solve the measurement problem it crea...

How are you building business efficiency in a rapidly changing market? Grateful for the shout-out from our partner, Marc...
10/05/2018

How are you building business efficiency in a rapidly changing market? Grateful for the shout-out from our partner, Marc Pritchard! #NABOB42

Proud partner celebrating the  Council of Urban Professionals work to inspire, elevate and empower professionals of colo...
09/19/2018

Proud partner celebrating the Council of Urban Professionals work to inspire, elevate and empower professionals of color at Nasdaq today! #CUPClosingBell

Honored to speak on transparency, brand safety and our core values at The Forbes Marketing Accountability Initiative tod...
05/17/2018

Honored to speak on transparency, brand safety and our core values at The Forbes Marketing Accountability Initiative today, powered by MASB.

Check us out tonight at Council of Urban Professionals Digital Disruption: The Future of Artificial Intelligence panel.
04/17/2018

Check us out tonight at Council of Urban Professionals Digital Disruption: The Future of Artificial Intelligence panel.

We are so excited to host tomorrow’s panel in conjunction with our corporate partner, Thomson Reuters - Digital Disruption: The Future of Artificial Intelligence! Join us for a conversation with Charles Cantu - CEO at Huddled Masses, Dionna McPhatter - Co-Founder and Managing Partner at BLK BOX, Juvoni - Senior Software Engineer at Lifton by ADP, and Laurence Latimer - Head of Ventures at IEX. Follow this link to register ➡️ https://bit.ly/2GLVbVa

#CUPCommunity

Honored to be on a panel with the best and brightest in the tech, media, marketing and agency community at the 4A's Acce...
04/02/2018

Honored to be on a panel with the best and brightest in the tech, media, marketing and agency community at the 4A's Accelerate 2018!

Thanks again Borrell Associates for inviting us to speak at #LOAC2018!
03/13/2018

Thanks again Borrell Associates for inviting us to speak at #LOAC2018!

Congratulations Sherman Kizart...  you absolutely deserve the recognition for your machine like, relentless tenacity and...
02/07/2018
4As Revisits Media Redlining Issue With New Charter

Congratulations Sherman Kizart... you absolutely deserve the recognition for your machine like, relentless tenacity and radically positive efforts in being a shining force for good!

The charter, issued by the 4As to its members on Wednesday, asks media agencies and media departments within agencies to recommit to fair, equitable treatment of minority media owners.

Thank you all for your support!  We are thrilled to have over 7,000 followers!
02/07/2018
Huddled Masses

Thank you all for your support! We are thrilled to have over 7,000 followers!

The future of advertising is about empowering consumers.Huddled Masses helps brands command this future now by enabling you to create the compelling stories that reach into your consumers' day-to-day lives across all platforms.

Our CEO wrote an article on how to inoculate against ad fraud!
05/06/2017
How Ad Buyers Can Inoculate Themselves Against Ad Fraud

Our CEO wrote an article on how to inoculate against ad fraud!

Fake news may still be dominating the post-presidential election headlines, but it represents only a sliver of the multi-billion-dollar fraud threat

Our CEO quoted around an important industry issue covered by Digiday.
04/07/2017
Third-party measurement is no magic bullet - Digiday

Our CEO quoted around an important industry issue covered by Digiday.

Clients using third-party measurement services have trouble differentiating between their wide variance in outcomes and making sense of their research methods.

It's always a big thrill when our CEO can exchange ideas with industry thought leaders... Wonderful innovative and insig...
03/23/2017

It's always a big thrill when our CEO can exchange ideas with industry thought leaders... Wonderful innovative and insightful event definitely a cut above... Thank you @DarrylWGray @exchangewire @huddledmassesm

03/20/2017
GoodSport Celebrates

Huddled Masses is excited that we're going to be working with these guys soon. Just a suggestion.. You should be checking them out.. Awesome stuff for sports fans and folks that like good news...

The show that highlights athletes, coaches, organizations and fans who excel outside the lines.

Being that facebook has become riddled with misinformation... this is worth sharing... enjoy the truth.  It shall set us...
01/31/2017
Media Bias/Fact Checking

Being that facebook has become riddled with misinformation... this is worth sharing... enjoy the truth. It shall set us free (we've heard).

The Most Comprehensive Media Bias Resource

Industry news...  With our CEO's commentary...
01/17/2017
With Rubicon Project For Sale, Its Competitors Weigh In | AdExchanger

Industry news... With our CEO's commentary...

If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley to explore a sale, according to The Wall Street Journal, has suffered from tanking stock, layoffs and leadership changes over the past year, and it apparently isn’t the only c...

We are so proud of Amy Harris our RVP of Sales!
01/13/2017
Honesty Is Good Business For Technology

We are so proud of Amy Harris our RVP of Sales!

As technology becomes more human, it's going to go off course occasionally just like real people. It's crucial for us to be truthful and transparent when things don't go according to plan. Your clients will appreciate your honesty - even if they aren't thrilled with the situation at hand.

What a great story behind this company...
01/03/2017
Khan Academy

What a great story behind this company...

Learn for free about math, art, computer programming, economics, physics, chemistry, biology, medicine, finance, history, and more. Khan Academy is a nonprofit with the mission of providing a free, world-class education for anyone, anywhere.

12/29/2016
Hybrid Model Emerging For Marketers That Bring Programmatic In-House

Prediction Alert! Our CEO discusses the future of programmatic transactions as it pertains to brands, agencies and technology... ENJOY!!! Share when you love it!

Some marketers have brought programmatic services in-house, but that doesn't mean they still don't need media agency expertise, leading to a hybrid model. In addition, 2017 will bring a genuine focus on dynamic creative for programmatic campaigns.

Our CEO featured speaking about bringing programmatic in house... as well as thoughts on programmatic TV... and more:
12/28/2016
Programmatic TV Is 'Overpriced': Q&A With Huddled Masses' Cantu

Our CEO featured speaking about bringing programmatic in house... as well as thoughts on programmatic TV... and more:

Charles Cantu founded Huddled Masses four years ago, "as a boutique trading desk, with a vision to bring programmatic technology to advertisers and agencies who didn't have the expertise, resources or time to invest in getting up to speed on their own."

10 years ago, a student at Harvard invited five (5) people to his dorm room to discuss a business opportunity. Only two ...
12/21/2016

10 years ago, a student at Harvard invited five (5) people to his dorm room to discuss a business opportunity. Only two (2) of the five invited people showed up. Today those two people are Billionaires: Dustin Moskovitz $9.9 Billion and Eduardo Saverin $5.8 Billion. And the guy they met that night? Mark Zuckerberg, CEO of Facebook, whose current net worth is: $35.7 Billion. There's nothing more expensive than a missed opportunity...

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