True Film Production

True Film Production We’re a creative video production agency with a passion for defining stories, connecting people, and creating impact. We pride ourselves on understanding our client’s needs, developing long-term content strategies and exceeding client’s expectations
Headquartered in Manhattan within minutes of the archetypal Madison Square Garden arena, True Film Production boasts a compliment of production facilities and content services. A team of in-house designers, editors and production staff are joined by marketing and communications professionals servicing Fortune 500 companies, agencies and brands from all over the world. True Film Production is the only company of its kind, providing content strategy, production and digital distribution expertise to an international roster of clients.

While searching for the perfect digital content company, True Film Production Founder and CEO Stanley Meytin, struggled to find a company that would meet the needs of his clients, and deliver on a level of standards and expectations. Frustrated by this he took the initiative to create his own company, built around his own requirements as a digital consumer and an entrepreneurial leader with big ideas. Today True Film Production is one of the most sought after content solutions studios in the United States.

Mission: To connect brands and their audiences through emotionally engaging video content and digital marketing expertise.

06/07/2019
Shared Values

“Anyone can be an entrepreneur,” Alexandrea Meira, Vice President of Aliança Empreendedora, tells attendees of the Shared Value Leadership Summit. Why does she believe this? People, companies, and relationships are constantly being reinvented, but our shared values remain constant. It’s here where opportunities await the entrepreneur.

#videoproduction #videostrategy #video

Strategy is a proactive effort. “Product is ready. Now, let’s produce the marketing video content for it…” – t...
06/03/2019

Strategy is a proactive effort. “Product is ready. Now, let’s produce the marketing video content for it…” – that’s reactive. Successful video marketing can’t be an afterthought.

06/03/2019
CEO on Recruitment Videos

Think a little deeper the next time you give some thought to recruitment videos. They’re not just for talent acquisition. Recruitment videos demonstrate the value you place on them. Your employees are your customers, and recruitment videos can be powerful customer retention solutions.

Video is awesome. It’s the best medium there is to market. But even video can’t be all things to all people. There a...
05/31/2019

Video is awesome. It’s the best medium there is to market. But even video can’t be all things to all people. There are optimal types of video to reach customers at specific points in the buyer’s journey.

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05/30/2019
Lost in (Platform) Translation

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We love connecting with you, which is why it means so much to us that you’re taking the time to read our newsletter. Video is probably as close as we can get to communicating in a universal language. Sure, there’s translation – both for audio and transcription – but the majority of the commu...

05/30/2019
Club Med: Memories of a Lifetime

You know the price of a plane ticket, and the cost of a hotel room. They’re concrete calculations. But how do you place a value on the memories you create while on vacation? Especially when those memories then go on to influence the way you live beyond the vacation. Watch as a Club Med experience transforms a family by developing their hidden talents

Do you approach video marketing by starting with a script? Marketing is a strategy. Work in it first and it’ll help yo...
05/24/2019

Do you approach video marketing by starting with a script? Marketing is a strategy. Work in it first and it’ll help you write the script. Rearrange your approach to visual storytelling for your brand. It will dramatically increase the return on your investment.

05/22/2019
Speakap

Brands thrive when everyone who works for an organization has the ability to share the same stories. Billy’s Bakery found a way to help everyone stay up-to-date and informed by using SpeakAp as their operations platform. All communications are in one place, making it easier to run a business that specializes in unique customer interactions. There’s a better story to tell when everybody’s on the same page.

As a brand, how do you push a signal through the noise when more video content will be uploaded in the next month than w...
05/22/2019
Why You Need Video Brand Guidelines

As a brand, how do you push a signal through the noise when more video content will be uploaded in the next month than what the major US television networks have created over the past 30 years?

Establishing brand guidelines isn't difficult if you identify the platforms before you come up with the creative. You have to determine the edges of the box before you can think outside it.

As a brand, how do you push a signal through the noise when more video content will be uploaded in the next month than w...
05/22/2019
Why You Need Video Brand Guidelines

As a brand, how do you push a signal through the noise when more video content will be uploaded in the next month than what the major US television networks have created over the past 30 years?

Establishing brand guidelines isn't difficult if you identify the platforms before you come up with the creative. You have to determine the edges of the box before you can think outside it.

Viral videos shot by regular people on smartphones prove there’s no longer any correlation between production value an...
05/18/2019

Viral videos shot by regular people on smartphones prove there’s no longer any correlation between production value and popularity. It’s no longer possible to budget for video marketing that way. Video production becomes expensive when you approach it as an afterthought.

There’s nothing left to guess about marketing. Digital platforms have made measuring reach and response a precise scie...
05/17/2019
What Statistics Can Tell Us About Video Strategy

There’s nothing left to guess about marketing. Digital platforms have made measuring reach and response a precise science. Want to learn how? ⬇️📚

Everybody’s using video to market, which is making marketing with video more difficult. Make it easier by starting with strategy instead of a creative idea.

05/17/2019
True Inspirations

What happens to your life when the one thing you dream of being is taken away from you?

Watch Lewis' Story:

Bones break, careers are finite but passion is relentless. Lewis Howes dedicated his youth to football, made it all the way to the pros, then suffered an injury his rookie year that robbed him of his dreams. Down but not out, Lewis refocused his passion on grander achievements.

Today, Lewis’s passion is to inspire others. He’s the host of the top podcast on iTunes “The School of Greatness,” a New York Times Bestselling author and founder of numerous multi-million dollar businesses. From broken athlete to bestselling author, this is Lewis Howes’ story

05/16/2019
Stan Highschool

Nobody wants to fail, but you do have to allow yourself to fail. The key is to focus on what failing teaches you, instead of how it made you feel.

Happy Mother's Day 💙
05/12/2019
11 Tear-Jerking Mother’s Day Commercials

Happy Mother's Day 💙

These 11 Mother’s Day commercials are able to leverage their audience by hitting them right in the feels. Get the tissues ready for these tearjerkers.

05/12/2019
blurred ig

Yes, you can calculate an actual financial return on your investment in video marketing – but what you’ll measure has to be locked down on your spreadsheet even before your first pre-production meeting. Here’s how to move toward this way of strategic planning.

Remember when everybody was so excited about “Likes” on social media?  We learned a lesson. It was great for the ego...
05/10/2019

Remember when everybody was so excited about “Likes” on social media? We learned a lesson. It was great for the ego, but it didn’t change customer behavior. Video works the same way. You have to measure its success because you selected a specific behavior you can measure before and after.

Are you starting with your solution before you convince a prospect that you understand their problem? Establish what you...
05/10/2019
Improving Engagement: Nine Strategies For Customizing Your Presentation - True Film Production

Are you starting with your solution before you convince a prospect that you understand their problem? Establish what you have in common first – a problem – before you take your presentation forward with a solution.

The best presentations are those that connect to their audience, really pulling them in and getting them to invest in what you’re saying, whether that be […]

05/08/2019
AXNY_ iTouch SE% Full Version

Wearable technology is transforming our world, but it can be a challenge to get people to understand how it will benefit them. Sometimes, words just get in the way. American Exchange Group came to us for a solution to help consumers experience life with their new smartwatch and activity tracker. ⌚️ We delivered, without a word.

They’ve got questions. You’ve got answers. They’re just starting. Should they already know? It’s awkward. And it...
05/08/2019
11 Onboarding Strategies to Help New Hires Feel Welcome - True Film Production

They’ve got questions. You’ve got answers. They’re just starting. Should they already know? It’s awkward. And it’s why you need to take the lead. Be proactive in setting up regular “got any questions?” meetings. It’s our winning approach at True Film Production. 💪

When you hire a new employee, their first month on the job often determines how well they will end up fitting in and succeeding at your […]

05/05/2019
Skin Cancer Foundation TFP Social 1

You know it’s not good when the first thing out of the doctor’s mouth is, “I’m so sorry.” But what else is there for someone to say when they’re telling you about a diagnosis of a type of skin cancer that has a 98 percent mortality rate? This is a story about what happens when you decide that you are going to beat the statistics and be one of the 2 percent.

05/05/2019
"I Can Never Fix This"

Some people are lucky enough to find a mentor – that one person who teaches them and makes a huge impact. It's not the end of the world if you don't find one. Look around you. Make a list of the people you see every day who impress you. Adopt one small thing you admire about each. Together, they can be far more powerful than a single mentor.

Everybody’s done with the Chicken Little Dance about how marketing is about to be taken over by video. We’re there a...
05/02/2019
Video Strategy: Getting Through to the Why

Everybody’s done with the Chicken Little Dance about how marketing is about to be taken over by video. We’re there already. Read our latest article to learn how you should treat this new king of the marketing hill.

You understand your customers’ pain points, but what are your own pain points when it comes to video marketing?

Well, that didn’t work out…. If we plan and fail, we take away a lesson. You can’t miss the mark if you don’t ev...
05/01/2019
Why You’re Failing with Video 🎥 🚫

Well, that didn’t work out…. If we plan and fail, we take away a lesson. You can’t miss the mark if you don’t even know what the mark should be. It’s the theme of this month’s True Film Production newsletter.

We love connecting with you, which is why it means so much to us that you’re taking the time to read our newsletter. Sometimes marketing is nowhere near as fabulous as our Instagram accounts. We try things and they fail. As the poet Robert Burns said, “the best laid schemes of mice and men go of...

3 Tips for Writing a Corporate Video Script
04/21/2019
3 Tips for Writing a Corporate Video Script - True Film Production

3 Tips for Writing a Corporate Video Script

When it comes to corporate video production, script writing is a critical part of the process. A good video production company will help you through the process of storyboarding while these three tips will help you streamline your brainstorming process.

04/20/2019
Sushi by Bou% David's Story

David from Sushi by Bou feels a connection with his customers. Just like them, he wants quality food that won't empty his wallet. That was his mission in creating his restaurant–Provide amazing sushi for an affordable price. David is the perfect example of someone who truly cares about his customers.

#care #connect #story #sushi #nycsushi #nycrestaurant #nyc #sushibybou #company #customer #work #team #ourwork #set #production

All video connects us. From the film you just saw in the theater to your Snapchat story from that concert last week, vis...
04/18/2019

All video connects us. From the film you just saw in the theater to your Snapchat story from that concert last week, visual media brings people and their experiences together. That's our goal with all of our work, too: Tell a meaningful story and connect with amazing people. Connect with us today to learn more.

#connect #video #verticalvideo #filmmaking #film #story #humanconnection #experience #meaningful #together #amazing #concert #movie #film

There's nothing like sitting down and reconnecting with old friends. We love sharing stories and memories with the peopl...
04/16/2019

There's nothing like sitting down and reconnecting with old friends. We love sharing stories and memories with the people we care about. Tag someone you want to reconnect with this week.

#connect #reconnect #care #friends #oldfriends #bts #caring #love #share #stories #storytelling #memories

No matter how talented you become, there is always room for growth. When you stop questioning and stop learning, you've ...
04/14/2019

No matter how talented you become, there is always room for growth. When you stop questioning and stop learning, you've already lost.

#grow #learn #teach #growth #work #crew #bts #ourwork #crewlife #setlife #photography

Heading home after a long week of hard work is one of the most rewarding feelings, but nothing is better than gaining th...
04/12/2019

Heading home after a long week of hard work is one of the most rewarding feelings, but nothing is better than gaining the motivation to hustle through the weekend, just like @celestemartearena does when she captures beautiful moments like these. What will you work on this weekend?

#work #sidehustle #hustle #weekend #workweek #subway #nyc #moments #photography #nycphotographer #rewarding #motivation

If you’re looking for a quality video on a tight budget, focus on these three important points to find success:
04/12/2019
An Amateur’s Guide to Create a Promotional Video on a Tight Budget

If you’re looking for a quality video on a tight budget, focus on these three important points to find success:

Have you ever viewed a promotional video and thought to yourself, “I wish I could afford to do that”? You’re not alone. Countless companies are not taking advantage of video production simply because they assume it’s unattainable.

04/11/2019
The Process 60sec cut

After you’ve run a new video ad for several days, you’ll be able to see what’s working and what’s not. Analyzing data is the first step in finding the strategy that works for you. Not sure where to begin? Contact your production partner today to get started.

#marketing #analyze #strategy #data #ad #videoad #socialmedia #production #partner #advertise

Who owns your brand? Your customers do. And they might have a different way of describing it. Let influencers tell the s...
04/11/2019
Improving Outreach Online: 12 Approaches Your Brand Can Use

Who owns your brand? Your customers do. And they might have a different way of describing it. Let influencers tell the story of their relationship with your brand in their own words. You can steer the conversation after they send you their followers.

Read more:

Building a brand online takes time and the right approach. Here are some things to consider.

You’ve got a distinct personality. Does your video marketing? Inconsistency creates confusion about your brand. Stay o...
04/10/2019
Video Brand Identity: A Blueprint For Effective Marketing

You’ve got a distinct personality. Does your video marketing? Inconsistency creates confusion about your brand. Stay on point with a video brand identity system.

Read more:

Establishing video brand guidelines allow you to create consistent content and adapt your content to multiple platforms.

“Better” isn’t the only way. “Different” works, too. Ask Nike, which broke away from the pack by asking and de...
04/10/2019
4 Factors That Inspire Raving Fans and Create Brand Ambassadors

“Better” isn’t the only way. “Different” works, too. Ask Nike, which broke away from the pack by asking and delivering what runners needed and giving it to them in the form of the waffle-sole.

Read more:

Want to spark the power of word of mouth? Echo what Zappos, Nike and Southwest Airlines do.

Did you know that by 2020 84% of internet traffic will be video?
04/07/2019
Study Predicts 84% of Internet Traffic Will Be Video by 2020 - True Film Production

Did you know that by 2020 84% of internet traffic will be video?

We have been hearing several predictions about the impact of video for years and a recent report from Cisco titled, “Cisco Visual Networking Index: Forecast and Methodology, 2016–2021,” is the latest to speculate about people’s internet consumption and the explosion of video content.

Focus on your brand's identity. The voice behind your video content should not only be in sync with your brand, but it s...
04/06/2019

Focus on your brand's identity. The voice behind your video content should not only be in sync with your brand, but it should have a clear direction as well. Identifying your brand's core values, goals, and target audience can help narrow down your tone and help make marketing a breeze.

#marketing #content #videocontent #tone #brand #goals #videomarketing #audience #corevalues

An essential tool in developing yourself as a professional, a company, or an individual is an ever-growing network. Lear...
04/05/2019

An essential tool in developing yourself as a professional, a company, or an individual is an ever-growing network. Learn what the best way to tell your story is and pitch yourself to others, and never stop opening doors to new opportunities.

#opportunity #network #growing #branding #personalbranding #ourwork #company #professional #pitch #grow #tool #networking

Working as a team will always get you farther. That's why we take such a collaborative approach with our clients to ensu...
04/03/2019

Working as a team will always get you farther. That's why we take such a collaborative approach with our clients to ensure we're doing our best to achieve their vision.

#team #support #collaborate #together #vision #production #achieve #farther #work #ourwork

If your company still asks their staff to take time out of their busy days to lead training meetings, it might be time t...
04/03/2019
How Interactive Videos Used For Training Lead To More Effective Employees

If your company still asks their staff to take time out of their busy days to lead training meetings, it might be time to upgrade to interactive videos instead.

Interactive video training methods have not only shown to be more efficient when educating new employees, but they're far more cost-effective as well.

If your company still asks their staff to take time out of their busy days to lead training meetings, it might be time t...
04/03/2019
How Interactive Videos Used For Training Lead To More Effective Employees

If your company still asks their staff to take time out of their busy days to lead training meetings, it might be time to upgrade to interactive videos instead.

Interactive video training methods have not only shown to be more efficient when educating new employees, but they're far more cost-effective as well.

We learned one of our favorite lessons from one of our favorite people. @angelalindvall reminds us to always connect wit...
03/31/2019

We learned one of our favorite lessons from one of our favorite people. @angelalindvall reminds us to always connect with the world around us and to appreciate what we have. Want to hear more about Angela's journey to inner peace? Watch her story here: https://www.facebook.com/trueinspirations.co/videos/2044649125801293/ and tag a friend who inspires YOU.

#inspiration #peace #innerpeace #yoga #flow #connect #earth #world #story #trueinspiration #tag #lessons

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251 W 30th Street, Floor 5
New York, NY
10001

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