Headquartered in Manhattan within minutes of the archetypal Madison Square Garden arena, True Film Production boasts a compliment of production facilities and content services. A team of in-house designers, editors and production staff are joined by marketing and communications professionals servicing Fortune 500 companies, agencies and brands from all over the world. True Film Production is the only company of its kind, providing content strategy, production and digital distribution expertise to an international roster of clients.
While searching for the perfect digital content company, True Film Production Founder and CEO Stanley Meytin, struggled to find a company that would meet the needs of his clients, and deliver on a level of standards and expectations. Frustrated by this he took the initiative to create his own company, built around his own requirements as a digital consumer and an entrepreneurial leader with big ideas. Today True Film Production is one of the most sought after content solutions studios in the United States.
Mission: To connect brands and their audiences through emotionally engaging video content and digital marketing expertise.
“Anyone can be an entrepreneur,” Alexandrea Meira, Vice President of Aliança Empreendedora, tells attendees of the Shared Value Leadership Summit. Why does she believe this? People, companies, and relationships are constantly being reinvented, but our shared values remain constant. It’s here where opportunities await the entrepreneur.
#videoproduction #videostrategy #video
Strategy is a proactive effort. “Product is ready. Now, let’s produce the marketing video content for it…” – that’s reactive. Successful video marketing can’t be an afterthought.
Think a little deeper the next time you give some thought to recruitment videos. They’re not just for talent acquisition. Recruitment videos demonstrate the value you place on them. Your employees are your customers, and recruitment videos can be powerful customer retention solutions.
Video is awesome. It’s the best medium there is to market. But even video can’t be all things to all people. There are optimal types of video to reach customers at specific points in the buyer’s journey.
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We love connecting with you, which is why it means so much to us that you’re taking the time to read our newsletter. Video is probably as close as we can get to communicating in a universal language. Sure, there’s translation – both for audio and transcription – but the majority of the commu...
You know the price of a plane ticket, and the cost of a hotel room. They’re concrete calculations. But how do you place a value on the memories you create while on vacation? Especially when those memories then go on to influence the way you live beyond the vacation. Watch as a Club Med experience transforms a family by developing their hidden talents
Do you approach video marketing by starting with a script? Marketing is a strategy. Work in it first and it’ll help you write the script. Rearrange your approach to visual storytelling for your brand. It will dramatically increase the return on your investment.
Brands thrive when everyone who works for an organization has the ability to share the same stories. Billy’s Bakery found a way to help everyone stay up-to-date and informed by using SpeakAp as their operations platform. All communications are in one place, making it easier to run a business that specializes in unique customer interactions. There’s a better story to tell when everybody’s on the same page.
As a brand, how do you push a signal through the noise when more video content will be uploaded in the next month than what the major US television networks have created over the past 30 years?
Establishing brand guidelines isn't difficult if you identify the platforms before you come up with the creative. You have to determine the edges of the box before you can think outside it.
As a brand, how do you push a signal through the noise when more video content will be uploaded in the next month than what the major US television networks have created over the past 30 years?
Establishing brand guidelines isn't difficult if you identify the platforms before you come up with the creative. You have to determine the edges of the box before you can think outside it.
Viral videos shot by regular people on smartphones prove there’s no longer any correlation between production value and popularity. It’s no longer possible to budget for video marketing that way. Video production becomes expensive when you approach it as an afterthought.
There’s nothing left to guess about marketing. Digital platforms have made measuring reach and response a precise science. Want to learn how? ⬇️📚
Everybody’s using video to market, which is making marketing with video more difficult. Make it easier by starting with strategy instead of a creative idea.
What happens to your life when the one thing you dream of being is taken away from you?
Watch Lewis' Story:
Bones break, careers are finite but passion is relentless. Lewis Howes dedicated his youth to football, made it all the way to the pros, then suffered an injury his rookie year that robbed him of his dreams. Down but not out, Lewis refocused his passion on grander achievements.
Today, Lewis’s passion is to inspire others. He’s the host of the top podcast on iTunes “The School of Greatness,” a New York Times Bestselling author and founder of numerous multi-million dollar businesses. From broken athlete to bestselling author, this is Lewis Howes’ story
Do you know how people are finding you online? Here's how to take control of that:
What is a simple, but effective way of taking control of search results for your name? These answers are provided by Young Entrepreneur Council (YEC), an […]
Nobody wants to fail, but you do have to allow yourself to fail. The key is to focus on what failing teaches you, instead of how it made you feel.
Happy Mother's Day 💙
These 11 Mother’s Day commercials are able to leverage their audience by hitting them right in the feels. Get the tissues ready for these tearjerkers.
Yes, you can calculate an actual financial return on your investment in video marketing – but what you’ll measure has to be locked down on your spreadsheet even before your first pre-production meeting. Here’s how to move toward this way of strategic planning.
Remember when everybody was so excited about “Likes” on social media? We learned a lesson. It was great for the ego, but it didn’t change customer behavior. Video works the same way. You have to measure its success because you selected a specific behavior you can measure before and after.
Are you starting with your solution before you convince a prospect that you understand their problem? Establish what you have in common first – a problem – before you take your presentation forward with a solution.
The best presentations are those that connect to their audience, really pulling them in and getting them to invest in what you’re saying, whether that be […]
Wearable technology is transforming our world, but it can be a challenge to get people to understand how it will benefit them. Sometimes, words just get in the way. American Exchange Group came to us for a solution to help consumers experience life with their new smartwatch and activity tracker. ⌚️ We delivered, without a word.
They’ve got questions. You’ve got answers. They’re just starting. Should they already know? It’s awkward. And it’s why you need to take the lead. Be proactive in setting up regular “got any questions?” meetings. It’s our winning approach at True Film Production. 💪
When you hire a new employee, their first month on the job often determines how well they will end up fitting in and succeeding at your […]
You know it’s not good when the first thing out of the doctor’s mouth is, “I’m so sorry.” But what else is there for someone to say when they’re telling you about a diagnosis of a type of skin cancer that has a 98 percent mortality rate? This is a story about what happens when you decide that you are going to beat the statistics and be one of the 2 percent.
Some people are lucky enough to find a mentor – that one person who teaches them and makes a huge impact. It's not the end of the world if you don't find one. Look around you. Make a list of the people you see every day who impress you. Adopt one small thing you admire about each. Together, they can be far more powerful than a single mentor.
Everybody’s done with the Chicken Little Dance about how marketing is about to be taken over by video. We’re there already. Read our latest article to learn how you should treat this new king of the marketing hill.
You understand your customers’ pain points, but what are your own pain points when it comes to video marketing?
Well, that didn’t work out…. If we plan and fail, we take away a lesson. You can’t miss the mark if you don’t even know what the mark should be. It’s the theme of this month’s True Film Production newsletter.
We love connecting with you, which is why it means so much to us that you’re taking the time to read our newsletter. Sometimes marketing is nowhere near as fabulous as our Instagram accounts. We try things and they fail. As the poet Robert Burns said, “the best laid schemes of mice and men go of...
3 Tips for Writing a Corporate Video Script
When it comes to corporate video production, script writing is a critical part of the process. A good video production company will help you through the process of storyboarding while these three tips will help you streamline your brainstorming process.
David from Sushi by Bou feels a connection with his customers. Just like them, he wants quality food that won't empty his wallet. That was his mission in creating his restaurant–Provide amazing sushi for an affordable price. David is the perfect example of someone who truly cares about his customers.
#care #connect #story #sushi #nycsushi #nycrestaurant #nyc #sushibybou #company #customer #work #team #ourwork #set #production
All video connects us. From the film you just saw in the theater to your Snapchat story from that concert last week, visual media brings people and their experiences together. That's our goal with all of our work, too: Tell a meaningful story and connect with amazing people. Connect with us today to learn more.
#connect #video #verticalvideo #filmmaking #film #story #humanconnection #experience #meaningful #together #amazing #concert #movie #film
There's nothing like sitting down and reconnecting with old friends. We love sharing stories and memories with the people we care about. Tag someone you want to reconnect with this week.
#connect #reconnect #care #friends #oldfriends #bts #caring #love #share #stories #storytelling #memories
No matter how talented you become, there is always room for growth. When you stop questioning and stop learning, you've already lost.
#grow #learn #teach #growth #work #crew #bts #ourwork #crewlife #setlife #photography
How much does a 2-minute video cost? 💸
The most frequently asked question professional video producers receive is “How much does it cost to make a 1 or 2-minute video?”
Heading home after a long week of hard work is one of the most rewarding feelings, but nothing is better than gaining the motivation to hustle through the weekend, just like @celestemartearena does when she captures beautiful moments like these. What will you work on this weekend?
#work #sidehustle #hustle #weekend #workweek #subway #nyc #moments #photography #nycphotographer #rewarding #motivation
If you’re looking for a quality video on a tight budget, focus on these three important points to find success:
Have you ever viewed a promotional video and thought to yourself, “I wish I could afford to do that”? You’re not alone. Countless companies are not taking advantage of video production simply because they assume it’s unattainable.
After you’ve run a new video ad for several days, you’ll be able to see what’s working and what’s not. Analyzing data is the first step in finding the strategy that works for you. Not sure where to begin? Contact your production partner today to get started.
#marketing #analyze #strategy #data #ad #videoad #socialmedia #production #partner #advertise
Who owns your brand? Your customers do. And they might have a different way of describing it. Let influencers tell the story of their relationship with your brand in their own words. You can steer the conversation after they send you their followers.
Read more:
Building a brand online takes time and the right approach. Here are some things to consider.
You’ve got a distinct personality. Does your video marketing? Inconsistency creates confusion about your brand. Stay on point with a video brand identity system.
Read more:
Establishing video brand guidelines allow you to create consistent content and adapt your content to multiple platforms.
“Better” isn’t the only way. “Different” works, too. Ask Nike, which broke away from the pack by asking and delivering what runners needed and giving it to them in the form of the waffle-sole.
Read more:
Want to spark the power of word of mouth? Echo what Zappos, Nike and Southwest Airlines do.
Did you know that by 2020 84% of internet traffic will be video?
We have been hearing several predictions about the impact of video for years and a recent report from Cisco titled, “Cisco Visual Networking Index: Forecast and Methodology, 2016–2021,” is the latest to speculate about people’s internet consumption and the explosion of video content.
Focus on your brand's identity. The voice behind your video content should not only be in sync with your brand, but it should have a clear direction as well. Identifying your brand's core values, goals, and target audience can help narrow down your tone and help make marketing a breeze.
#marketing #content #videocontent #tone #brand #goals #videomarketing #audience #corevalues
An essential tool in developing yourself as a professional, a company, or an individual is an ever-growing network. Learn what the best way to tell your story is and pitch yourself to others, and never stop opening doors to new opportunities.
#opportunity #network #growing #branding #personalbranding #ourwork #company #professional #pitch #grow #tool #networking
Working as a team will always get you farther. That's why we take such a collaborative approach with our clients to ensure we're doing our best to achieve their vision.
#team #support #collaborate #together #vision #production #achieve #farther #work #ourwork
If your company still asks their staff to take time out of their busy days to lead training meetings, it might be time to upgrade to interactive videos instead.
Interactive video training methods have not only shown to be more efficient when educating new employees, but they're far more cost-effective as well.
If your company still asks their staff to take time out of their busy days to lead training meetings, it might be time to upgrade to interactive videos instead.
Interactive video training methods have not only shown to be more efficient when educating new employees, but they're far more cost-effective as well.
Why is Drone Videography still a thing?
The hype is real when it comes to the video content you can produce with drone videography. Find out how your business can create useful drone videography.
We learned one of our favorite lessons from one of our favorite people. @angelalindvall reminds us to always connect with the world around us and to appreciate what we have. Want to hear more about Angela's journey to inner peace? Watch her story here: https://www.facebook.com/trueinspirations.co/videos/2044649125801293/ and tag a friend who inspires YOU.
#inspiration #peace #innerpeace #yoga #flow #connect #earth #world #story #trueinspiration #tag #lessons
251 W 30th Street, Floor 5
New York, NY
10001
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“Anyone can be an entrepreneur,” Alexandrea Meira, Vice President of Aliança Empreendedora, tells attendees of the Shared Value Leadership Summit. Why does she believe this? People, companies, and relationships are constantly being reinvented, but our shared values remain constant. It’s here where opportunities await the entrepreneur. #videoproduction #videostrategy #video
Think a little deeper the next time you give some thought to recruitment videos. They’re not just for talent acquisition. Recruitment videos demonstrate the value you place on them. Your employees are your customers, and recruitment videos can be powerful customer retention solutions.
You know the price of a plane ticket, and the cost of a hotel room. They’re concrete calculations. But how do you place a value on the memories you create while on vacation? Especially when those memories then go on to influence the way you live beyond the vacation. Watch as a Club Med experience transforms a family by developing their hidden talents
Brands thrive when everyone who works for an organization has the ability to share the same stories. Billy’s Bakery found a way to help everyone stay up-to-date and informed by using SpeakAp as their operations platform. All communications are in one place, making it easier to run a business that specializes in unique customer interactions. There’s a better story to tell when everybody’s on the same page.
Nobody wants to fail, but you do have to allow yourself to fail. The key is to focus on what failing teaches you, instead of how it made you feel.
Yes, you can calculate an actual financial return on your investment in video marketing – but what you’ll measure has to be locked down on your spreadsheet even before your first pre-production meeting. Here’s how to move toward this way of strategic planning.
Wearable technology is transforming our world, but it can be a challenge to get people to understand how it will benefit them. Sometimes, words just get in the way. American Exchange Group came to us for a solution to help consumers experience life with their new smartwatch and activity tracker. ⌚️ We delivered, without a word.
You know it’s not good when the first thing out of the doctor’s mouth is, “I’m so sorry.” But what else is there for someone to say when they’re telling you about a diagnosis of a type of skin cancer that has a 98 percent mortality rate? This is a story about what happens when you decide that you are going to beat the statistics and be one of the 2 percent.
Some people are lucky enough to find a mentor – that one person who teaches them and makes a huge impact. It's not the end of the world if you don't find one. Look around you. Make a list of the people you see every day who impress you. Adopt one small thing you admire about each. Together, they can be far more powerful than a single mentor.
David from Sushi by Bou feels a connection with his customers. Just like them, he wants quality food that won't empty his wallet. That was his mission in creating his restaurant–Provide amazing sushi for an affordable price. David is the perfect example of someone who truly cares about his customers. #care #connect #story #sushi #nycsushi #nycrestaurant #nyc #sushibybou #company #customer #work #team #ourwork #set #production
After you’ve run a new video ad for several days, you’ll be able to see what’s working and what’s not. Analyzing data is the first step in finding the strategy that works for you. Not sure where to begin? Contact your production partner today to get started. #marketing #analyze #strategy #data #ad #videoad #socialmedia #production #partner #advertise
"So THAT'S how they do it!" With such a diverse field, we love seeing how filmmakers in other niches create their work. This week on #FeatureFriday we're particularly wowed by Steve Giralt and his visual engineering to showcase food (especially coffee.) #feature #highlight #visual #engineering #visualengineer #filmmaker #film #production #coffee #diverse #food #video #bts
We are trademarked! 🎉 Inspired Communications™
After you’ve run a new video ad for several days, you’ll be able to see what’s working and what’s not. Analyzing data is the first step in finding the strategy that works for you. #marketing #analyze #strategy #data #ad #videoad #socialmedia #production #partner #advertise
Authenticity will always outlast a fad. Don't strive to be the latest trend, create a brand identity that will leave a lasting impact on customers and followers, and you'll be sure to remain relevant for the long run. #trend #revelant #brand #authentic #honest #branding #identity #impact #fad #authenticity #customers #followers #video #fidgetspinner #time
True Film Production isn't just a production company. We are a diverse network of talented professionals from across the globe coming together to bring your vision to life. Our passion is telling YOUR story to YOUR audience how YOU want it. At TFP, we care enough to work for YOU. #diverse #network #film #bts #brand #filmmakers #ourwork #onset #storytellers #work #passion #audience #vision
We get it, producing consistent video content is hard. Our CEO @Stanleymeytin breaks down this challenge for you and explains how taking time to explore and identify your brand will save you tons of time in the long run. Learn from the man himself, and comment how discovering your brand identity has helped you create content. #content #video #branding #brand #brandidentity #identity #film #produce #production #social #socialmedia #media #ceo #development
A company's people are its strongest assets. Your people are the face and voice of your brand, and the most direct connection that your customers have to you. What companies or brands do you think are doing a great job of utilizing their people to sell their brand? Share your stories of these connections in the comments below.
"We could've done this earlier." Don't be one of those companies missing out on video marketing now and regretting it later. Take it from our CEO @stanleymeytin, you want to get in on video now.
Beauty is in the details. We loved capturing behind the scenes moments of Sofia Boutella's shoot with Harper's Bazaar Arabia. The work that goes into capturing the perfect shot is inspirational to us as storytellers. We hope next year will be full of exciting shoots just like this.
We're bringing the stories that you care about to you right here, right now. Livestream production enables brands to share their stories with an audience on the go. It's that simple. Contact us today to find out how to reach your audience no matter where life takes them.
Motivation is what moves us to hustle hard on set, but inspiration is what makes us care so much about the end result of our work. If our work isn't showing you who we are and what we care about, then we haven't done our job.
"Your biggest asset is your people. If you don't understand that, then you're already failing." People don't want to work with companies, they want to work with people. Show your clients why you're the right fit for them by showing them who you are and what you stand for. If you don't, you'll be missing out.
Flexing our 3D animation skills with this iTouch Curve promo video. Nothing is more satisfying than seeing a polished animation after weeks of hard work.
Looking to produce your next marketing video? Our CEO Stan can attest to the many benefits of branding yourselves and putting your team in the spotlight. Not only will you be showing off the people that make your company what it is, but you'll also be raising morale among employees, getting your company's name out there, and making yourself look good while you're at it. What are you waiting for?
Aesthetics can make or break any business-- even a Japanese restaurant. @Oonatempest perfectly explains how the environment and visuals at @sushibybae made her transition from visual artist to sushi connoisseur so seamless.
Being in front of the camera is exciting, but some of the most important people on set stay behind the scenes. Hard work and an awesome team make up the best crews. Check out some #bts action from our project with Cheapoair
Inspiring teachers help others grow and learn every day. Their passion for helping others truly sets them apart. Tag someone below who has been this kind of teacher for you.
It's true, we all have a story. But it doesn't matter where you come from, who you know, or what you've done in the past. What matters is how you use your story to grow and be a better person. Our passion is finding people who have used their stories to shape their lives for the better and use them to inspire others. Who inspires you to be your best self?
Our CEO has many goals, but one that he's hustled hardest on in the past year is finding out what motivates successful people. Through interviews and discussions, the TFP team has learned many lessons from these inspirational people. Curious what they had to say? Check out our website to learn more! www.truefilmproduction,com
It’s game day. 🏈 You love your team, you know every player, and of course you’re watching the game. But for most avid sports fans, watching the game isn’t enough. What if you could learn more about the team you love in the little free time you have? True Film Production’s mission is to bring you short but meaningful video content that will connect you to what you’re most passionate about. That way, game day can be every day.
We work hard to make your vision come to life no matter what, but don't take our word for it. 🤐Check out this testimony about what it's like working with True Film Production. 🤘
You may only be one person, but you CAN make a difference if you simply TRY. Make your production better than the rest by finding a company that understands you. Who knows, maybe that company is us.
"Your biggest asset is your people."" How do you recognize the people on your team?
Last #TrueFilmTuesday we told you what #GoodVibes mean to us and how important they are in the TFP office. Today we talked about our last core value, #Happiness. Stay tuned for some more #TFT action soon!
Last week on #TrueFilmTuesday we talked about #HumanConnection. Head over to our instagram https://www.instagram.com/truefilmpro/ to find out what this week's value is!
Last week on #TrueFilmTuesday the TFP team talked about what we believe #Growth means. This week we shared our thoughts on #HumanConnection. 🤝 Head over to our instagram to find out what this value means to us. 🤩 https://www.instagram.com/truefilmpro/
We love how @elenaparasco painted an inspiring story with amazing cinematic visuals📽 #FeatureFriday • • • • • #cinematography #authentic #hustle #feature #passion #inspire #determination #hardwork
Last Tuesday our lucky lot of Instagram followers saw the first installation of True Film Tuesday. Here’s why you should Care. https://truefilmproduction.com/true-film-tuesday/
TFP recently launched a new video communications strategy solution called Inspired Communications, designed to build deep and lasting connections between brands and people. We're proud to announce our first IC collaboration with Club Med! Watch our June highlight reel to learn about this and catch a sneak peak of our newest True Inspirations feature on Supermodel Angela Lindvall and one of our favorite annual events, Belmont Stakes. 🎥🏇
Manhattan Concert Productions (MCP)
236 W 30th St
United Stations Radio Networks
485 Madison Avenue 3rd Floor
