Ideas in Motion, LLC

Ideas in Motion, LLC For the past 27 years working in the Motion Picture and Video Production industries I merged them with the computer industry and became a developer with Apple Computer, Microsoft Corp. and Data Translation (Media-100). Working from my apartment in Chels

Ideas in Motion, LLC represents the growth from dba to a company with full video production capacity and three added members from 3 different disciplines (Web design, Graphic design and Marketing) I want to offer clients a fully integrated service (turnkey) so their project will have fully developed film and video with integrated web sites and DVD's or Blu-Ray for distribution.


You know sometimes life throws you a slow pitch and when we see it, it just doesn't seem real.

It was 1961 and there was a strike of the milk drivers. As it turns out it lasted two weeks and by then all supplies had dried out. At our store in Chelsea our customers with new borns were becoming concerned they wouldn't be able to give their babies what they needed. Formula wasn't in common use then and breast feeding also was shunned by most, since religious organizations didn't approve of it at the time. My mom had made a decision; she was going to take the chance and go out to Bordentown, NJ and fill our van with milk. This after having my father's murdered just that February. Compassion and angst filled her with rage that these strikers would let young mothers and their babies go without.
So she left our head employee in charge loaded the van with gas and me and my brother and hit the road. Once through the Lincoln Tunnel there was no turning back. We paid our .50 toll turned on the radio and we tuned in 10 10 Wins news. Just a few miles on the road I was watching the sites swish by when a story came on the radio of a woman and her two children having been shot to death for doing exactly what we were about to do. On hearing this me and my brother looked at each other and then at mom. She slowed down looked at us and with renewed resolved said she wasn't about to let her clients newborns down and continued on our way south on the NJ Turnpike in our Chevy Greenbrier. At that time Boardentown was chuck full of Dairy farms and a safe distance from New York City so, she reasoned, a good chance to succeed in our mission.
Seeing her determination we all said a prayer and continued on our journey. It took about 2 hours of driving before we reached our destination. My brother and I were taking in the beautifully magnificent country side as we reached our targeted dairy farm. While mom negotiated the the proprietor who warned her of the dangers and related the story we had heard earlier mom wouldn't be dissuaded. Meantime me and my brother roamed around the farm looking and playing with the accessible animals. We came upon a golden tabby kitten that simply melted our hearts and of course me an my brother couldn't keep our hands off of him. Surrounded by hills and green pastures the like we'd never seen, boy this was just heaven; and the kitten made it perfect.
Monies paid we loaded up our van with as much milk as possible and secreting the kitten we were off to Chelsea. Between the views and the kitten the trip back seemed like it took minutes. Of course we covered our cargo so no one could tell what it was. Once at our bodega, mom sent out the word through the neighborhood and just about every mother came or sent son's and daughters to get their much needed milk. Mom new that some of the mothers couldn't afford to pay the hefty price she had paid but this didn't deter her. In fact this pushed her to giving the milk either at her cost or free to all who needed it.

Yes, my moms love for her people and her devotion to these young children new no limits. She not only risked her life but that of me and my brother but the very existence of our business which could have been fire bombed or inundated with violence from the angry teamsters.

I guess our prayers were answered and the Blessed Virgin clothed us with her grace and protections and the young mothers, Latina, White, Brown and Yellow lived to see their children lives benefit from the caring heart of my mom. Amen.


Hi. It's been a while so please forgive my absence. Getting some projects funded and occupied with the details. The following story is could have been the last day of my life...

Jim, an 18 year old Puerto Rican boy,(whose looks are classic WASP with black hair) school bag in hand, gives a quick once over the fruits and vegetables stands on either side of the set of double doors; He slides sideways into a Bodega sharing the opposite direction of the doorway with an exiting customer. Before his eyes unfolds an unreal scene. Cruz, a black haired beady eyed 5 foot 6 Latin man yelling at Jim’s mom. Cruz is holding a loaded 38 caliber revolver all the time aiming at her. In a flash Jim steps between my Mom and Cruz right hand extended; stops...

Cruz what are you doing? Please in the name of God put the gun down...

Saltè del medò Jimmy!!!
(Get out of the way Jimmy!!!).

Over Jim's shoulder Manolò, an employee behind the checkout counter makes his way to the waist high telephone by the register and presses 0. Phone in hand he squats down below the counter; He gets the police...
Mary's yells back at Cruz all the while. The few people at the checkout counter are frozen mid the unreal unfolding drama.
Ay Dios miò!!! Jimmy... El esta boracho!!! Por Dios Jimmy dejalo quieto!!
(Oh my God!!! Jimmy!..He’s drunk!!! For God’s sake leave him alone!!!)
Jim all the while, takes the smallest of steps towards Cruz, Jim's right hand still extended, all the time inching towards Cruz...


What on earth are you doing??? Cruz no matter; just please "tranquilate" (clam yourself) give me the gun before someone get hurt.

Just then as if on cue the Police arrive stopping their squad car in front of the store; Both officers, hands on their holstered pistols enter the bodega. In a calm clear voice the first officer..

Young man please bring your hand down and step away from him.
Turning his attention to Cruz who the Officer obviously know.

Look Mr. Zamot no matter why just please, put the gun down slowly. There's no reason this has to get out of hand.

The first officer finally gets close enough to swiftly and gently remove the gun from Cruz while in mid squat. As if on signal Mary lunges enraged towards Cruz as the second officer stops her progress and diffuses the situation.

An audible sigh blows through store as all exhale. We can suddenly hear the traffic again. By now, the first officer is restraining Cruz lifting him to his feet holding his arm
Manolò is handing change back to a customer who clutching the paper bag eyes wide nods to Manolò and is off. Some of the others look at Cruz as he's escorted to the waiting red light flashing, two way radio blaring car; He lowers his head. On either side of two sets of windows even with the entry doors a crowd has formed as the excited customer is answering questions from neighbors. Jim leaves the ensuing battle between. Mary, his Mom, Police and Cruz, an employee with benefits.
Deterred from Cruz and Mary turns her attention to Jimmy who answering questions from the Second Officer. Jimmy is now hyper. He's coming out of his skin.

Turning towards his mother, he is dismissed by the Officer who's taken a statement from Him. Making eye contact with is mother Jim waves himself out of the bodega...

I'm going to Judy's house...
Jim is out in a flash and across 8th Avenue in an instant and blends into 26th Street.

This elevator has only even numbers on its dull industrial brushed street panel matching the metal wood printed walls and a circular fluorescent lamp from the ceiling.

When does it stop? What's next, he'll burn down the store? Then what?
Jim places both fist and forehead butted on the back wall; Head between his fist Jim’s turning into himself...

I have to stay away. I can't go back anymore. Why, what?... Oh God what more must I take?!
The elevator jars to a stop.


Unlocking the door Jim enters the foyer coming to a living room. The upper middle class ambiance is framed with a view of the Met Life and surrounding buildings and the East side of Manhattan to his right. A new RCA Color Television console dominates the northern wall containing a couple of Jackson Po***ck framed prints with a blue couch on the opposite wall with two end tables at either end. Family photos show a large family but not one that includes Jim. Turning his attention from the living room we see more family pictures on a long parson's table lining the hallway wall with one of Jim and the family members seen earlier. Another with his girlfriend, Judy, who's in some of the other pictures. The apartment is empty of any of the folks in the pictures and the lights, with the exception of a light in the kitchen opposite the living room are out.

I have to get out of this sh*t. Thank you Lord for the Schwartz family. At least I can stay here with Judy and well...Now I know how messed up my family is. Haven't had one since Pop was
He goes to an open doorway, turns right passing a large bedroom to his left into a modest size bedroom with a trundle bed opposite a mirrored topped bureau. He sits on the bed opposite the mirrored dresser looking at himself.
The shock of what's just transpired hits him. We see a single tear roll down his cheek. He turns his head right and takes in the same view as the living room through the smaller set of windows. It's a long stare. In what feels like an eternity we see his mirrored reflection walk slowly towards the windows.
What did I do to deserve all this sh*t?!
Another tear fall from is eye. He opens the window all the way it can go.

Jim slowly grips the sill and lean out looking to the grounds below. Funny he's seen this view a hundred time and it just crossed his mind what it would feel like to fall down towards the fenced in grass.
What an ugly place to die.


Forty feet away from the building is a tree lined walkway with a half block long parking lot the other buildings of the complex surrounding its northern and eastern boundary.


Will it feel the way it does in my dreams when I'm soaring through the air as I project myself through the Universe? What will it be like to go home? Will it be peaceful?

Gripping the window's sill with his back to the camera Jim lifts his right leg and extends it out behind him followed by his left foot and leg. He is hanging out the sill now with only both hands gripping the sill. He looks down again…

I can do this....

Jim lets go of his left hand and now is dangling from his right hand only.

Yea, I can… I can do this.
Jim loosens his grip as we see his form descend. A death curdling scream fills the air….

Next two hands shoot down. Both hands grabbing Jim by the belt cuff of his jeans. We see the direction of his motion change from decent to lifting up into the window.


Hi All, it's been a while and well too much for one person at this time but, I'm checking in just to let you know I haven't forgotten you all but life's intervened and I'm a little swamped. So many times hearing "You should write a book Jim.: So I did the next best thing; I'm editing an intro video to the book. No explosions, no T & A, no stunning camera work just, as Orsen Welles told me: "It's all about a story. Tell a good story and you've got them." I got a video introduction to that good story (Book): Simple right? Who really cares? Finally, the answer is me. I'm interested. So stay tuned for an introduction to a fictional life.

Of course many of the situations are factual as, many are not....the names have not been changed to protect anyone...

Title: Space/Times... One in 7 billion


I have to say I am one of the luckiest people alive. You see Celia Cruz lived with my family when she first came to the US. Phil Pearle didn't believe me until one day when down in the Village, in NYC, she was performing and Phil said "Why don't you visit Celia? So we went in to the Village Gate, and I asked to see her. We were let in and as soon as I walked into her dressing room, she seeing me in the mirror and said; "Mira que grande de pusiste muchacho! After a hug and a kiss Phil finally caught his breath... Yep, it was a time to remember....Pardon the Spanish since FB won't let it be spelled correctly...


Dear friends, I've been silent too long. My meeting Michelle Lovetro was serendipity. At first it appeared to be fine. She passed herself as a Humanitarian and a compassionate person but I found out that nothing could be farther from the truth. It was only after a few months that I saw signs of the lies this person lives. But when she said to me "Obama is a homosexual and Michelle a Transvestite" that was the final straw! As a Latino New Yorker I've lived and fought my way through Bigots before but to have one as part of my organization; No WAY!! So if you're a friend of M L and hold these same beliefs please remove yourself's from my friends list. I forgave her but I will not abide Racism. The event in Charleston has reminded me that silence is acquiesces. Enough!!!


I know it's been some time since I've posted. So here is the news; Michelle Lovetro and I have parted ways. Her work on her foundation is primary. Ce la Vie. On another note I am working on an upcoming Pilot for a series with Paul Lupi called "Central Park West." We start in June and boy I look forward to working with David Paul as well. Here we goooooo!!


It's time for me to apologize to Gena Davis. You see, when I was just starting out in the Film business I was a Gaffer on a TV commercial that Gena was the principal talent on. I was dating my future wife at the time and also trying to fit in with the other techs who, for a better phrase, were less articulate than me. The job lasted about 3 days, if memory serves me well, and on the first day Gena and me started a conversation. Although a member of NABET Local-15 I really didn't fit in, in as much as I just graduated from the School of Visual Arts with a masters in Film Arts and History and Literature were favorites subjects for me. Well, Gena and I discussed everything from politics to philosophy. She was not only a beautiful model, and at the point of trasitioning from still to TV and eventually to films in here successful career but articulate, intelligent and well, just a wonderful person. As we spoke during our lunch break the other grips and electrics were listening and I could see they were not taking it well. Once lunch was over they started to tease me. I was sensitive and being one of 4 Latinos in the entire union and having sued to gain membership (more about this in another story) I was sensitive about sticking out. The fellers teased me to no end that day. The next day again Gena and I spoke. Again the crew were sticking their noses into my business and they just couldn't be civil. So to ward of these idiots I change my demeanor and in the process snub Gena and frankly acted the fool.

Gena, beautifully intelligent couldn't understand my transformation. I was and idiot for doing this and to this day every time I see a film with her I feel ashamed at my behavior.

So Gena I am sorry for my shortsightedness. I just want you to know that a few years later I did miss the possible friendship and the respect I lost that day. In the long run I would leave the unions, NABET AND IASTE because they black listed me. So as far as I was concerned it was a loose, loose situation and I regret my behavior toward you.
PS. I thing you're one of the finest Actor/Directors ever to grace the motion picture screen.


You know there is an old saying; "Better to have loved and lost than not to have loved at all." Considering I've been married 3 times you'd think I've learned more about what true feelings people have concerning me. Well, as far as I can tell my trusting nature always gets in the way of seeing the true picture of a personality before me. My last wife was the winner. But there is one thing I know for sure; I'm still open to a new love. I just hope this time around it's one that is true and based on mutual affections and trust. Trust is the one thing I have lacked since my first marriage. My mother always warned me that my trusting nature would be taken advantage of and well she worried about me. Funny, she would be one who hurt me the most in my life. But, that's another story. There is one true love in my life since I was 27 years old and that is my daughter. She's the best thing that ever happened to me and I wouldn't change anything if it meant not having her. When I thing of all my dreams and how my life's evolved Leah is the one constant that's been my shield against all evil, loneliness and even self destruction. Recently I thought I had found another chance for love only to be disappointed by the deceit and smoke and mirrors use to lure me. I blame myself. You see I trust too easily. I'm trying to learn how to gauge a personality so as to be better at reading people's intention. That is something I thought I would never have to do but, as life demands I have to grow and understand not everything that shines is gold. So my friends, I hope to continue on my journey and live to see the day that the Love I make is equal to the Love I take. Peace to all....


351 W 24th St
New York, NY


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