PeaceHawks LLC

PeaceHawks LLC Involved in creating desktop editing, working independently, with Apple, Radius, Data Translations (Media-100) and others, I saw our dreams come true.

As Cinematographer in both N.A.B.E.T. and I.A.S.T.E. I made this dream real. Steve Jobs and Bill Gates personally made me a Developer with their companies and I introduced Adobe to the developers who wrote AfterEffects and consulted the Audubon Society in video for the web too. So you see I'm still telling visual stories and loving it.

Operating as usual


Stolen Satire:
Dear Red States...
We've decided we're leaving. We intend to form our own country, and we're taking the other Blue States with us. In case you aren't aware, that includes Hawaii, Oregon, California, New Mexico, Washington, Minnesota, Wisconsin, Michigan, Illinois and all the Northeast.
We believe this split will be beneficial to the nation, and especially to the people of the new country of New Puerto Rico, U.S. Virgin Islands, Guam and Washington D.C. We also get Costco and Boeing.
To sum up briefly: You get Texas, Oklahoma and all the slave states. We get stem cell research and the best beaches.
We get the Statue of Liberty. You get Branson, Missouri.
We get Intel and Microsoft. You get WorldCom. We get 85 percent of America's venture capital and entrepreneurs. You get Alabama. We get two-thirds of the tax revenue, you get to make the red states pay their fair share. Since our aggregate divorce rate is 22 percent lower than the Christian Coalition's, we get a bunch of happy families.
Please be aware that Nuevo California will be pro-choice and
anti-war, and we're going to want all our citizens back from Iraq at once. If you need people to fight, ask your evangelicals. They have kids they're apparently willing to send to their deaths for no purpose, and they don't care if you don't show pictures of their children's caskets coming home.
With the Blue States in hand, we will have firm control of 80 percent of the country's fresh water, more than 90 percent of the pineapple and lettuce, 92 percent of the nation's fresh fruit, 95 percent of America's quality wines (you can serve French wines at state dinners) 90 percent of all cheese, 90 percent of the high tech industry, most of the U.S. low-sulfur coal, all living redwoods, sequoias and condors, all the Ivy and Seven Sister schools, plus Harvard, Yale, Stanford, Cal Tech and MIT.
With the Red States, on the other hand, you will have to cope with 88 percent of all obese Americans (and their projected health care costs), 92 percent of all U.S. mosquitoes, nearly 100 percent of the tornadoes, 90 percent of the hurricanes, 99 percent of all Southern Baptists, virtually 100 percent of all televangelists, Rush Limbaugh, Alex Jones and Rand Paul.
We get Hollywood and Yosemite, thank you.
Additionally, 62 percent of you believe life is sacred unless we're discussing the death penalty or gun laws, 44 percent say that evolution is only a theory, 53 percent that Saddam was involved in 9/11 and 61 percent of you crazy bastards believe you are people with higher morals then we lefties.
Oh, and you can have all The new Corona cases since you're too dumb and self- centered to wear a mask.
Peace out, we are the people

This is the time that fill me with joy.

This is the time that fill me with joy.

Johnson & Johnson ad

Johnson & Johnson ad

Johnson & Johnson ad

PeaceHawks LLC

PeaceHawks LLC


You know sometimes life throws you a slow pitch and when we see it, it just doesn't seem real.

It was 1961 and there was a strike of the milk drivers. As it turns out it lasted two weeks and by then all supplies had dried out. At our store in Chelsea our customers with new borns were becoming concerned they wouldn't be able to give their babies what they needed. Formula wasn't in common use then and breast feeding also was shunned by most, since religious organizations didn't approve of it at the time. My mom had made a decision; she was going to take the chance and go out to Bordentown, NJ and fill our van with milk. This after having my father's murdered just that February. Compassion and angst filled her with rage that these strikers would let young mothers and their babies go without.
So she left our head employee in charge loaded the van with gas and me and my brother and hit the road. Once through the Lincoln Tunnel there was no turning back. We paid our .50 toll turned on the radio and we tuned in 10 10 Wins news. Just a few miles on the road I was watching the sites swish by when a story came on the radio of a woman and her two children having been shot to death for doing exactly what we were about to do. On hearing this me and my brother looked at each other and then at mom. She slowed down looked at us and with renewed resolved said she wasn't about to let her clients newborns down and continued on our way south on the NJ Turnpike in our Chevy Greenbrier. At that time Boardentown was chuck full of Dairy farms and a safe distance from New York City so, she reasoned, a good chance to succeed in our mission.
Seeing her determination we all said a prayer and continued on our journey. It took about 2 hours of driving before we reached our destination. My brother and I were taking in the beautifully magnificent country side as we reached our targeted dairy farm. While mom negotiated the the proprietor who warned her of the dangers and related the story we had heard earlier mom wouldn't be dissuaded. Meantime me and my brother roamed around the farm looking and playing with the accessible animals. We came upon a golden tabby kitten that simply melted our hearts and of course me an my brother couldn't keep our hands off of him. Surrounded by hills and green pastures the like we'd never seen, boy this was just heaven; and the kitten made it perfect.
Monies paid we loaded up our van with as much milk as possible and secreting the kitten we were off to Chelsea. Between the views and the kitten the trip back seemed like it took minutes. Of course we covered our cargo so no one could tell what it was. Once at our bodega, mom sent out the word through the neighborhood and just about every mother came or sent son's and daughters to get their much needed milk. Mom new that some of the mothers couldn't afford to pay the hefty price she had paid but this didn't deter her. In fact this pushed her to giving the milk either at her cost or free to all who needed it.

Yes, my moms love for her people and her devotion to these young children new no limits. She not only risked her life but that of me and my brother but the very existence of our business which could have been fire bombed or inundated with violence from the angry teamsters.

I guess our prayers were answered and the Blessed Virgin clothed us with her grace and protections and the young mothers, Latina, White, Brown and Yellow lived to see their children lives benefit from the caring heart of my mom. Amen.


Hi. It's been a while so please forgive my absence. Getting some projects funded and occupied with the details. The following story is could have been the last day of my life...

Jim, an 18 year old Puerto Rican boy,(whose looks are classic WASP with black hair) school bag in hand, gives a quick once over the fruits and vegetables stands on either side of the set of double doors; He slides sideways into a Bodega sharing the opposite direction of the doorway with an exiting customer. Before his eyes unfolds an unreal scene. Cruz, a black haired beady eyed 5 foot 6 Latin man yelling at Jim’s mom. Cruz is holding a loaded 38 caliber revolver all the time aiming at her. In a flash Jim steps between my Mom and Cruz right hand extended; stops...

Cruz what are you doing? Please in the name of God put the gun down...

Saltè del medò Jimmy!!!
(Get out of the way Jimmy!!!).

Over Jim's shoulder Manolò, an employee behind the checkout counter makes his way to the waist high telephone by the register and presses 0. Phone in hand he squats down below the counter; He gets the police...
Mary's yells back at Cruz all the while. The few people at the checkout counter are frozen mid the unreal unfolding drama.
Ay Dios miò!!! Jimmy... El esta boracho!!! Por Dios Jimmy dejalo quieto!!
(Oh my God!!! Jimmy!..He’s drunk!!! For God’s sake leave him alone!!!)
Jim all the while, takes the smallest of steps towards Cruz, Jim's right hand still extended, all the time inching towards Cruz...


What on earth are you doing??? Cruz no matter; just please "tranquilate" (clam yourself) give me the gun before someone get hurt.

Just then as if on cue the Police arrive stopping their squad car in front of the store; Both officers, hands on their holstered pistols enter the bodega. In a calm clear voice the first officer..

Young man please bring your hand down and step away from him.
Turning his attention to Cruz who the Officer obviously know.

Look Mr. Zamot no matter why just please, put the gun down slowly. There's no reason this has to get out of hand.

The first officer finally gets close enough to swiftly and gently remove the gun from Cruz while in mid squat. As if on signal Mary lunges enraged towards Cruz as the second officer stops her progress and diffuses the situation.

An audible sigh blows through store as all exhale. We can suddenly hear the traffic again. By now, the first officer is restraining Cruz lifting him to his feet holding his arm
Manolò is handing change back to a customer who clutching the paper bag eyes wide nods to Manolò and is off. Some of the others look at Cruz as he's escorted to the waiting red light flashing, two way radio blaring car; He lowers his head. On either side of two sets of windows even with the entry doors a crowd has formed as the excited customer is answering questions from neighbors. Jim leaves the ensuing battle between. Mary, his Mom, Police and Cruz, an employee with benefits.
Deterred from Cruz and Mary turns her attention to Jimmy who answering questions from the Second Officer. Jimmy is now hyper. He's coming out of his skin.

Turning towards his mother, he is dismissed by the Officer who's taken a statement from Him. Making eye contact with is mother Jim waves himself out of the bodega...

I'm going to Judy's house...
Jim is out in a flash and across 8th Avenue in an instant and blends into 26th Street.

This elevator has only even numbers on its dull industrial brushed street panel matching the metal wood printed walls and a circular fluorescent lamp from the ceiling.

When does it stop? What's next, he'll burn down the store? Then what?
Jim places both fist and forehead butted on the back wall; Head between his fist Jim’s turning into himself...

I have to stay away. I can't go back anymore. Why, what?... Oh God what more must I take?!
The elevator jars to a stop.


Unlocking the door Jim enters the foyer coming to a living room. The upper middle class ambiance is framed with a view of the Met Life and surrounding buildings and the East side of Manhattan to his right. A new RCA Color Television console dominates the northern wall containing a couple of Jackson Po***ck framed prints with a blue couch on the opposite wall with two end tables at either end. Family photos show a large family but not one that includes Jim. Turning his attention from the living room we see more family pictures on a long parson's table lining the hallway wall with one of Jim and the family members seen earlier. Another with his girlfriend, Judy, who's in some of the other pictures. The apartment is empty of any of the folks in the pictures and the lights, with the exception of a light in the kitchen opposite the living room are out.

I have to get out of this s**t. Thank you Lord for the Schwartz family. At least I can stay here with Judy and well...Now I know how messed up my family is. Haven't had one since Pop was
He goes to an open doorway, turns right passing a large bedroom to his left into a modest size bedroom with a trundle bed opposite a mirrored topped bureau. He sits on the bed opposite the mirrored dresser looking at himself.
The shock of what's just transpired hits him. We see a single tear roll down his cheek. He turns his head right and takes in the same view as the living room through the smaller set of windows. It's a long stare. In what feels like an eternity we see his mirrored reflection walk slowly towards the windows.
What did I do to deserve all this s**t?!
Another tear fall from is eye. He opens the window all the way it can go.

Jim slowly grips the sill and lean out looking to the grounds below. Funny he's seen this view a hundred time and it just crossed his mind what it would feel like to fall down towards the fenced in grass.
What an ugly place to die.


Forty feet away from the building is a tree lined walkway with a half block long parking lot the other buildings of the complex surrounding its northern and eastern boundary.


Will it feel the way it does in my dreams when I'm soaring through the air as I project myself through the Universe? What will it be like to go home? Will it be peaceful?

Gripping the window's sill with his back to the camera Jim lifts his right leg and extends it out behind him followed by his left foot and leg. He is hanging out the sill now with only both hands gripping the sill. He looks down again…

I can do this....

Jim lets go of his left hand and now is dangling from his right hand only.

Yea, I can… I can do this.
Jim loosens his grip as we see his form descend. A death curdling scream fills the air….

Next two hands shoot down. Both hands grabbing Jim by the belt cuff of his jeans. We see the direction of his motion change from decent to lifting up into the window.


Hi All, it's been a while and well too much for one person at this time but, I'm checking in just to let you know I haven't forgotten you all but life's intervened and I'm a little swamped. So many times hearing "You should write a book Jim.: So I did the next best thing; I'm editing an intro video to the book. No explosions, no T & A, no stunning camera work just, as Orsen Welles told me: "It's all about a story. Tell a good story and you've got them." I got a video introduction to that good story (Book): Simple right? Who really cares? Finally, the answer is me. I'm interested. So stay tuned for an introduction to a fictional life.

Of course many of the situations are factual as, many are not....the names have not been changed to protect anyone...

Title: Space/Times... One in 7 billion


I have to say I am one of the luckiest people alive. You see Celia Cruz lived with my family when she first came to the US. Phil Pearle didn't believe me until one day when down in the Village, in NYC, she was performing and Phil said "Why don't you visit Celia? So we went in to the Village Gate, and I asked to see her. We were let in and as soon as I walked into her dressing room, she seeing me in the mirror and said; "Mira que grande de pusiste muchacho! After a hug and a kiss Phil finally caught his breath... Yep, it was a time to remember....Pardon the Spanish since FB won't let it be spelled correctly...


Dear friends, I've been silent too long. My meeting Michelle Lovetro was serendipity. At first it appeared to be fine. She passed herself as a Humanitarian and a compassionate person but I found out that nothing could be farther from the truth. It was only after a few months that I saw signs of the lies this person lives. But when she said to me "Obama is a homosexual and Michelle a Transvestite" that was the final straw! As a Latino New Yorker I've lived and fought my way through Bigots before but to have one as part of my organization; No WAY!! So if you're a friend of M L and hold these same beliefs please remove yourself's from my friends list. I forgave her but I will not abide Racism. The event in Charleston has reminded me that silence is acquiesces. Enough!!!


I know it's been some time since I've posted. So here is the news; Michelle Lovetro and I have parted ways. Her work on her foundation is primary. Ce la Vie. On another note I am working on an upcoming Pilot for a series with Paul Lupi called "Central Park West." We start in June and boy I look forward to working with David Paul as well. Here we goooooo!!


It's time for me to apologize to Gena Davis. You see, when I was just starting out in the Film business I was a Gaffer on a TV commercial that Gena was the principal talent on. I was dating my future wife at the time and also trying to fit in with the other techs who, for a better phrase, were less articulate than me. The job lasted about 3 days, if memory serves me well, and on the first day Gena and me started a conversation. Although a member of NABET Local-15 I really didn't fit in, in as much as I just graduated from the School of Visual Arts with a masters in Film Arts and History and Literature were favorites subjects for me. Well, Gena and I discussed everything from politics to philosophy. She was not only a beautiful model, and at the point of trasitioning from still to TV and eventually to films in here successful career but articulate, intelligent and well, just a wonderful person. As we spoke during our lunch break the other grips and electrics were listening and I could see they were not taking it well. Once lunch was over they started to tease me. I was sensitive and being one of 4 Latinos in the entire union and having sued to gain membership (more about this in another story) I was sensitive about sticking out. The fellers teased me to no end that day. The next day again Gena and I spoke. Again the crew were sticking their noses into my business and they just couldn't be civil. So to ward of these idiots I change my demeanor and in the process snub Gena and frankly acted the fool.

Gena, beautifully intelligent couldn't understand my transformation. I was and idiot for doing this and to this day every time I see a film with her I feel ashamed at my behavior.

So Gena I am sorry for my shortsightedness. I just want you to know that a few years later I did miss the possible friendship and the respect I lost that day. In the long run I would leave the unions, NABET AND IASTE because they black listed me. So as far as I was concerned it was a loose, loose situation and I regret my behavior toward you.
PS. I thing you're one of the finest Actor/Directors ever to grace the motion picture screen.


351 W 24th St
New York, NY

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Our Story

PeaceHawks LLC represents a complete video production company offering clients fully integrated service (turnkey) so their projects are robust film and video stories with integrated web site, streaming video for broadcast and the web.

A little history

In 1982 I met Steve Jobs at the Javits Convention Center in New York City, we spoke and I told him of the files I created in “Appleworks’ spreadsheets, that re-created the A.I.C.P. bid form, a bidding form industry standard for a quarter century, he asked me to send it to him. Two days later he called me and with Rupert on the line, the author of AppleWorks®, he exclaimed, “I didn’t know my software could do all this.” LaserBid™, contained the standard 6 page bidding form, as well as, all the paperwork used in the industry to bid commercials, short films, industrials and such, which is used to this day. The file was small and contained all the information and rates for all the motion picture unions, while the file size was only 125kb. Steve made me a developer on the spot. He then told me to send the files to Bill Gates who upon seeing the spreadsheets called and said, “What till you see Excel”, and , he made me a developer with Microsoft as well.

As a autodidactic dyslectic I’ve yet to take a single computer course.

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