06/15/2025
Are you turning away potential listeners without even realizing it?
A recent PodMatch survey revealed a startling truth: 17% of podcast links shared were broken, and 83% didn't lead to the podcast's own website.
This means you could be losing fans, clients, and sponsors before they even hear your voice.
Your podcast deserves a digital home base. Here's why a dedicated website is crucial:
- Email Collection: Build a direct connection with your audience.SEO Optimization: Make your show easily discoverable.
- Brand Consistency: Present a unified image to listeners and potential partners.
- Product/Service Expansion: Create additional value for your audience.
- Audience Engagement: Provide convenient ways for listeners to connect with you.
Remember, relying solely on third-party platforms limits your control and growth potential.
Whether you choose WordPress for flexibility, PodPage for effortless episode curation and podcast-specific features, or your host's provided site to start, the key is to have a central hub for your show.
Don't let broken links be the reason you miss out on amazing opportunities. Give your podcast the digital home it deserves.
Finally, create a Microsoft Clarity account and add your website as a project. The app will track what visitors do when they visit your podcast website and if there are dead links. It will also create a video where you can see in real time what experience your audience is having on your site.
Follow Tools of the Podcast Trade for more tips and strategies for starting and growing a podcast.
Listen on Apple: https://podcasts.apple.com/us/podcast/tools-of-the-podcast-trade-w-j-rosemarie-francis/id1590877946?i=1000712684235
Listen on Spotify: https://open.spotify.com/episode/19II2leostVpUTqaMslTpZ?si=8vJuauAdS_yHrpK9NHFSEg
Website: https://www.toolsofthepodcasttrade.com
Podcast Episode · Tools of the Podcast Trade w/J. Rosemarie Francis · 06/12/2025 · 17m