Core Audience

Core Audience At Core Audience, we believe you’re at a competitive advantage when you own your own audience data.

Core Audience is the global entry point into Hearst Corporation’s digital network of content and audiences. Our experienced solutions team develops customized insights and strategies to achieve your brand’s goals. We leverage premium inventory, proprietary data, and optimization technology across all platforms to maximize advertising performance. Twitter: @Core_Audience Google+: Core Audience

Mission: We are driven by a simple proposition: Brands should own their own audience data so they can delight customers with better experiences.

03/01/2017
Hearst Invests in Artificial Intelligence and Augmented Reality - eMarketer

CTO Phil Wiser discusses new Native and Emerging Technologies group and how Hearst is leveraging voice-controlled search, virtual reality and artificial intelligence to connect with more consumers. http://bit.ly/2mF3OY8

With the formation of its Native and Emerging Technologies (NET) group, 100-year-old Hearst is making a push to use augmented reality, artificial intelligence and voice-controlled search to deliver real business value. CTO Phil Wiser explains how.

"If there's anything that can be credited for the 129-year old publisher's enduring success [...], it's Hearst's appreci...
11/30/2016
How Hearst’s Executives of the Year Are Building a Magazine Company for the Future

"If there's anything that can be credited for the 129-year old publisher's enduring success [...], it's Hearst's appreciation for the power of partnerships." http://bit.ly/2fEj16V

If Hearst Magazines had a theme song, it might be the 1966 Motown classic "It Takes Two." Because if there's anything that can be credited for the 129-year-old publisher's enduring success in the often-perilous magazine business, it's Hearst's appreciation for the power of partnerships—whether with…

11/16/2016
Hearst Wants To Narrow The Tech Gap Between Buyers And Sellers | AdExchanger

With top trending marketplace topics like viewability and brand safety, Core Audience's Charles Wolrich discusses the advantages premium publishers, such as Hearst, have competing in the age of massively scaled platforms. http://bit.ly/2fZglD8

Hearst’s media encompasses magazines, broadcast networks and newspapers, but tapping into its massive scale means logging deals into 17 separate systems or setting up multiple deal IDs. Over the past year, Hearst’s Core Audience division has brought its properties onto the same ad server, exchange a...

Thank you to AdExchanger for inviting Hearst & Core Audience to 2016 #PROGIO! We're excited to be a part of the innovati...
10/27/2016

Thank you to AdExchanger for inviting Hearst & Core Audience to 2016 #PROGIO! We're excited to be a part of the innovation happening across the industry, and look forward to what's next!

Core Audience is very excited for our own Julie Clark to present a sell-side perspective on programmatic at PROGIO in ju...
10/27/2016
PROGRAMMATIC IO New York | 2016 Programmatic Conference

Core Audience is very excited for our own Julie Clark to present a sell-side perspective on programmatic at PROGIO in just a few short hours. See you there! http://bit.ly/2cJMg9z

Join AdExchanger October 26-27, 2016 in New York for Programmatic I/O, the world’s largest conference focused on programmatic media and marketing. This must attend summit brings together 900+ programmatic insiders for insights on the growth and evolution of the industry.

10/18/2016
Hearst’s Julie Clark: Header Bidding Brings Publishers And Marketers Closer Together | AdExchanger

"Header bidding has provided a great conversation for the marketplace to understand how premium inventory works" says Julie Clark, VP of Programmatic Sales at Hearst. Read more about how header bidding brings marketers and publishers closer to the promise of programmatic. http://bit.ly/2dYD5CB

Julie Clark will speak at AdExchanger's PROGRAMMATIC I/O Conference in New York on Oct. 26. Hearst had deployed header bidding for years before it became one of the industry’s hot topics. As a veteran user of header bidding, Hearst focuses on adapting it to make programmatic buying more efficient…

09/22/2016

"Data management will become the central hub for all businesses." Lotame Founder & CEO Andy Monfried dishes on all things data. http://bit.ly/2cOzZEa

With 50% of programmatic ads viewed on mobile, advertisers realize higher profits through systematic & targeted advertis...
09/21/2016
In Programmatic Display Market, 50% Of Ads Viewed On Mobile

With 50% of programmatic ads viewed on mobile, advertisers realize higher profits through systematic & targeted advertising. http://bit.ly/2ceZklO

The U.S. is the largest market for programmatic display advertising, with more than two-thirds of all digital display advertising purchased programmatically, according to Research and Markets,

Hearst Tower to unveil 107-ft-long digital multi-media LED display featuring 1,348 custom-designs. Phil Wiser, Chief Tec...
09/20/2016
Hearst Tower Goes Digital — Literally — With LED Installation

Hearst Tower to unveil 107-ft-long digital multi-media LED display featuring 1,348 custom-designs. Phil Wiser, Chief Technology Officer at Hearst notes, “HearstLive presents an entirely new medium to deliver news, entertainment and information, and allows for an unprecedented level of updates and engagement with our brands.” http://bit.ly/2d8cCWg

Hearst Tower will feature a wraparound LED installation that will broadcast programming from Hearst’s newspapers, magazines and partners.

09/19/2016
How to Optimize Your Geo-targeting

"Geo-targeting is a vital element of any programmatic buying strategy." http://bit.ly/2cfkpAa

Prioritizing your geo-targeting can be a great way to handle a competitive situation, grow your market share, introduce a new product, publicize an event or downplay a temporary service disruption.

Rubicon breaks down how Guaranteed PMP's will harmonize goals of the buy-side and sell-side alike, assuring transparency...
09/16/2016
Rubicon hopes to ‘tear down the traditional divide’ between programmatic and direct buying with launch of Guaranteed PMPs

Rubicon breaks down how Guaranteed PMP's will harmonize goals of the buy-side and sell-side alike, assuring transparency and increasing brand spend using programmatic. http://bit.ly/2bVN9K0

Rubicon Project has used its UK Automation Summit to announce the launch of Guaranteed PMPs (private marketplaces) – its latest offering, which it hopes will tear down the barriers between traditional direct buying, and programmatic media trading.

"We’ve entered the world of big data, but now it’s about making that data actionable." Read how data allows business...
09/15/2016
Creativity without data is a shot in the dark

"We’ve entered the world of big data, but now it’s about making that data actionable." Read how data allows businesses to create meaningful engagements with their ideal target audiences. http://bit.ly/2cqGTdz

Data underpins the entire business landscape, but it’s often in marketing that we see its most powerful application.Opening up some...

“Programmatic commerce will change the face of retail in the next decade." How machine-learning will replace the guess...
09/14/2016
The Rise of Programmatic Commerce – MarTech Advisor

“Programmatic commerce will change the face of retail in the next decade." How machine-learning will replace the guessing games around brand loyalty and customer preference. http://bit.ly/2crKObV

Using machine-learning algorithms to buy ads changed everything. More data is being harnessed automatically, driving greater efficiency while enabling smar…

09/13/2016
Revenue Management: The Real Heavy Lifting To Make Audience Buying A Reality For Brands | AdExchanger

The data-driven, highly targeted, programmatic landscape is revolutionizing the way marketers think about TV, a platform tradionally focused on simple and aggregated demographic attributes. http://bit.ly/2cCtsKH

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Joan FitzGerald, vice president of product management and business development at TiVo. The data-driven, highly targeted, programmatic audience buying that has been the hal...

Make sure to check out Julie Clark as she gives a sell-side perspective at AdExchanger's 2016 Programmatic Summit in New...
08/16/2016
PROGRAMMATIC IO New York | 2016 Programmatic Conference

Make sure to check out Julie Clark as she gives a sell-side perspective at AdExchanger's 2016 Programmatic Summit in New York!

http://programmatic.io/ny/?utm_source=twitter&utm_medium=cpc&utm_content=speaker&utm_campaign=progio%20promo%20tweet

Join AdExchanger October 26-27, 2016 in New York for Programmatic I/O, the world’s largest conference focused on programmatic media and marketing. This must attend summit brings together 900+ programmatic insiders for insights on the growth and evolution of the industry.

Julie Clark, VP of programmatic sales at Hearst and Core Audience, discusses the programmatic evolution and the strategy...
08/08/2016
Hire Me Hearst

Julie Clark, VP of programmatic sales at Hearst and Core Audience, discusses the programmatic evolution and the strategy to leverage the tech behind it.

How do publishers successfully meet advertiser demand? Julie Clark, VP of programmatic sales at Hearst Core Audience, believes it starts with great inventory.

In the race towards global expansion, questions arise as to whether publishers will be able to maintain quality while in...
08/05/2016
How brands can protect their premium audiences as they go global

In the race towards global expansion, questions arise as to whether publishers will be able to maintain quality while increasing scale. https://www.themediabriefing.com/article/how-brands-can-protect-their-premium-audiences-as-they-go-global

By refraining from expansion for the sake of seeing numbers increasing and recognising that brands will pay to be connected to a niche audience of influencers, Great British Chefs is expanding in a smarter, more lucrative manner.

08/02/2016
Hire Me Hearst

Ready to join a team of folks passionate about all things programmatic?Good news- we're hiring!

Hearst's Core Audience is looking for a Senior Manager of Brand Relations to join our team to supportively lead our agency Line of Business, iCrossing. More info here: http://bit.ly/2axkvOw #HereAtHearst #HearstHires #HearstLife Hearst Technology

05/26/2016
Hearst: Guaranteed Orders "Really Has Upped Our Game"

Julie Clark, VP of Programmatic at Hearst, chats with partner Rubicon Project about the power of Automated Guaranteed and why platform flexibility is paramount for a premium programmatic marketplace like Hearst Exchange http://bit.ly/27TUTEA

With 230MM unique monthly visitors and reaching nearly 50% of millennials, Hearst demands programmatic flexibility. Hear why Rubicon Project's Guaranteed Ord...

Mike Smith, SVP of Advertising Platforms, discusses the evolution of programmatic and how Hearst is leveraging one of th...
05/17/2016
Are Private Exchanges About to Have Their Day?

Mike Smith, SVP of Advertising Platforms, discusses the evolution of programmatic and how Hearst is leveraging one of the most diverse portfolios in the world with Core Audience http://bit.ly/1snegoP

At long last, the publishing industry’s integration of programmatic thinking is near completion, says Hearst’s ad tech chief.

02/22/2016
The Boomerang Kids: Why Ad Tech Talent Is Going Back To Media Sales | AdExchanger

AdExchanger features Julie Clark, VP of Programmatic, as top talent to return to media sales from the ad tech space

http://adexchanger.com/publishers/the-boomerang-kids-why-ad-tech-talent-is-going-back-to-media-sales/

Ad tech has long poached talent from agencies and publishers. But those with publishing backgrounds have been returning to the media world recently. Media companies are seeing an uptick in resumes from people with ad tech backgrounds. Plus, as companies have created programmatic roles, they’ve staff…

Mike Smith discusses advancing advertising technologies at Hearst, the growth of programmatic direct, and the value of d...
02/16/2016
(VIDEO) Hearst's Ad Sale Approach: Diverse Models & Partners

Mike Smith discusses advancing advertising technologies at Hearst, the growth of programmatic direct, and the value of diverse partnerships. http://ow.ly/YoxvQ

From its first origins in 1887 as owner of the San Francisco Examiner, Hearst has certainly changed over the years. Back then, the company had just one title. Now focused on magazines, websites and...

11/23/2015
Michael Smith, Hearst on Nuances of Header Bidding at 2015 IAB Ad Operations Summit

Michael Smith, SVP of Revenue Platforms & Operations, Hearst Magazines Digital Media at 2015 IAB Ad Operations Summit discusses what is needed for header bidding technology at 2015 IAB Ad Operations Summit.

https://www.youtube.com/watch?v=9ER_DNbpo1Y&feature=youtu.be

Michael Smith, SVP of Revenue Platforms & Operations, Hearst Magazines Digital Media at 2015 IAB Ad Operations Summit discusses what is needed for header bid...

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