Berk Communications is an award-winning, independent public relations firm #WatchUsWork Berk Communications is an award-winning boutique public relations firm with deep expertise in consumer lifestyle, food and beverage, travel, sports and entertainment.
Our team is a true blend of strategists with specialties in every arena from large consumer brands and tourist destinations to Michelin-starred restaurants, high profile events, premier personalities and celebrity-backed ventures. Whatever your business goals, you can be sure that Berk Communications has the breadth and scope to create and execute a full-service strategy to help you achieve them. #WatchUsWork
Operating as usual
This week, @champssports unveiled its new Homefield store concept - and its largest Champs store to date - in Florida. The 35,000 sq ft store in Pembroke features an indoor multi-sport complex and new product categories not found at normal Champs stores. Read more about the forthcoming grand opening in the features on @morningnbrew, @wwd, and @modernretailco.
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#watchuswork #champssports
@footlockeratlanta teamed up with @future and his nonprofit organization @freewishesfoundation to renovate the weight room at his alma mater, Columbia High School. “It’s a great thing to be a part of Foot Locker and come back to Columbia to give back,” said Future.
Swipe through to see coverage from @vibemagazine and @revoltv.
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#watchuswork #FootLocker
Hi everyone! @anthony__parisi here taking over the Berk Instagram today! Working at Berk is truly a dream come true for me. My first ever PR internship was at Berk back in 2019 and my experience at the agency is when I realized I wanted a career in PR. Fast forward 3 years later and here I am as a full-time Berk employee as an Account Executive with the Sports and Lifestyle team.
I have loved every second of my time back at Berk. It has been a thrill to work alongside some of the same people who helped me grow so much back when I was an intern. It has been equally as rewarding meeting so many new faces too, who all have played such a critical role in the growth of the agency.
“If you do what you love, you will never work a day in your life.” This quote is the perfect explanation to describe my tenure at Berk.
I hope you enjoy learning a little bit about me today!
Happy album release day to our Cinematic Music Group rap artist @yungeenace! Stream #AllOnMe on all platforms now and check out the music video premiere for #BuyTheBuilding today. 🎤🎥
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#watchuswork
Our #client @signingdaysports is revolutionizing the way student-athletes get recruited. Learn more from SDS CEO John Dorsey and brand partner @chadgreenway52, who chatted with @usatodayhss about making college sports a reality for all athletes.
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#watchuswork #signingdaysports
Spring is finally here! We’ll be bringing in the warm weather with some rosé from our client @cavtwines! With beautiful aromas of fresh strawberry and cherries, this medium-bodied rosé is the perfect way to celebrate Spring! 🌸🍷
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#watchuswork #cavitwines
Exciting news from our #client @Weedmaps! The leading technology company in the legal cannabis space has teamed up with rapper and activist @KillerMike to debut a new original docu-series premiering 4/20 on @ViceTV called #TumbleweedsWithKillerMike. Tune in as they explore how cannabis and culture intersect in four cities across the country.
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#watchuswork #RollingThroughAmerica
#TravelTuesday: It’s officially pool season in Las Vegas! There is no better time to visit our #client @caesarsentertainment. With iconic curated pools at each property, we can ensure you’ll have the ultimate Vegas vacation. Swipe for some of our favorites
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#watchuswork #CaesarsPalace #LINQ #Paris #Harrahs
Big news from Las Vegas! This week, our #client @walkons opens at @harrahsvegas! This location will offer guests a taste of Louisiana classics with diverse, made-from-scratch dishes including Crawfish Etouffee, Duck & Andouille Gumbo and Krispy Kreme Donut Bread Pudding (pictured here), as well as game day classics like burgers and everyday favorites like salads, wraps, and more.
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#watchuswork #walkons #eeeeeats #harrahsvegas #caesarsentertainment
Have any Pokémon cards sitting around your house? Well, they might not be worth THIS much, but you never know! The highest price ever paid for a base Pokémon Charizard card was set in the @pwccmarketplace March Premier Auction over the weekend with a 1999 Pokémon Base Set Shadowless 1st Edition Holo Charizard selling for $420,000. The sale sets the all-time record for a base set Charizard card. It is the third-highest price paid in a public marketplace for a Pokémon card of all time. Swipe through to see stories from @cnn, @forbes and @hypebeast.
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#watchuswork #PWCC
Our client, Brooklyn rapper @HDBeenDope, showed up and showed off his skills this weekend at @littlefieldnyc! Keep an eye out for freeverses dropping every Wednesday. New music coming soon! 👀
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#watchuswork
PUMA recently expanded its Rider franchise with its latest women’s release, the Kosmo Rider with star, Dixie D’Amelio as the face of the campaign. Designed with bright colors and a chunky sole, the Kosmo Rider has a bold look and are the perfect trendy sneakers to wear with any look.
The Kosmo Rider is part of PUMA’s She Moves Us platform, which uses its top female brand ambassadors to celebrate the women who have moved culture and sports forward, inspiring other women around the world.
Speaking on her recent partnership with PUMA Dixie stated, “I am so excited to be wearing the Kosmo Rider as part of PUMA’s She Moves Us platform and hope to inspire other young creators to always be true to who they are.” Swipe to read more from @teenvogue.
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#watchuswork #puma #dixiedamelio #foreverfaster
Spring is in the air, and now through Thursday, 3/24, our #client the @cheesecakfactory is offering $10 off $50 when you use promotion code “SPRING10” at checkout. To place an order ahead, please go through The Cheesecake Factory’s website or through DoorDash directly. Make sure to order some Avocado Eggrolls for us!
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#watchuswork #chessecakefactory
Hey friends! It’s @mo_evans here to take over Berk’s Instagram. Wild to think that I’ve been part of the Berk family for over a year now, but as they say, “Time flies when you’re having fun,” – or staying as busy as we do!
Joining Berk has given me an amazing opportunity to step out of my PR comfort zone, connect with great colleagues and media, and continue to learn. Swipe through to get to know me!
#TravelTuesday: We’re excited to introduce our newest client in Mendoza, Argentina: The Vines Resort & Spa. The gorgeous destination is the ultimate retreat for wine lovers and outdoor adventurers. The perfect blend of rustic elegance and modern comfort, the resort features spacious private Villas, a luxurious Spa, world-class service, and breathtaking views of the Andes at every turn. @thevinesresortandspa
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#watchuswork #travelgram #travel
In honor of International Women’s Day today, our #client @FootLocker has unveiled its month-long Women’s History Month campaign dedicated to empowering women to integrate their personal style in their everyday workplace attire.
To challenge these outdated norms of workplace attire, Foot Locker partnered with notable celebrity stylist @MonicaRoseStyle to create custom looks for real-life female entrepreneurs and leaders including those who work in an office environment, work from home or freelance, are always on their feet or on the go, and are interviewing for the next step in their careers.
In tandem with this campaign launch, Foot Locker is also partnering with @BottomlessClosetNYC, including a $30,000 donation to be used for year-round meaningful resources and tools all aimed to further set women up for success in all stages of their career.
Our Berk team is proud to have conceptualized and fully executed this campaign along with our incredible partners to bring this to life. Swipe through to see more from today’s campaign unveil, and shop these looks and more at your nearest Foot Locker.
Stylist: @MonicaRoseStyle
Models: @JessicaZWu, @JennBarthole, @ScottieBeam, @CountonVic
Director: @BlackOut.Panda
Make Up: @marcisaucedonyc
Hair: @milesjeffrieshair
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#watchuswork #client #footlocker #iwd #whm #womanshistorymonth #footlockerwomen
Today, leading sports retailer, @Lids in partnership with @Fanatics announced the forthcoming opening of PSG’s first ever east coast flagship store in the heart of New York City. Located at 587 5th Ave, the brand-new flagship store is the first-ever official boutique in New York City for an international sports club and will be the club’s largest store in the U.S. outside of France to date. Swipe to read more 📝
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#watchuswork #client #lids #PSG #fanatics
Happy #TravelTuesday! As of today, Israel is welcoming all tourists, vaccinated and unvaccinated, with an ease of entry restrictions! Travelers of all ages can enter the country with two negative PCR tests – one prior to departure and the second after landing in Israel. The country is looking forward to hosting travelers from around the world again!📍Eilat, Israel
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#watchuswork #client #israel
Congratulations to our client, @rocnation and West Coast Rapper @kalan.frfr, for being named one of @people‘s Emerging Artists Making Their Mark in 2022! 🎉 We can’t wait for that new music to drop 👀
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#watchuswork #client
In honor of Black beauty and heritage, PATTERN Beauty’s @traceeellisross closes out Black History Month with the #PATTERNLegacy campaign debut featuring a two-track & music video bundle released through Roc Nation. The project boasts of both a spoken word piece entitled, “Legacy - Poem” and its matching musical iteration, “Legacy - Lullaby,” in which Ross showcases her inspiring vocals - all alongside some new PATTERN drops.
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#watchuswork #client #traceeellisross #patternbeauty #rocnation
Today our #client, Olympian and Lululemon Ambassador @steeple_squigs will join the main stage at @AdWeek’s Challenger Brands Virtual Conference for a fireside chat alongside Lululemon Chief Brand Officer Nikki Neuburger to discuss creating successful - and authentic - brand-influencer relationships. As companies look to grow strategic partnerships with ambassadors and widen their global reach, Colleen and Nikki will share their perspective on securing influencers who align with their brand can take company values to the next level.
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#watchuswork #client #colleenquigley
This weekend, PUMA Hoops took over Cleveland in celebration of NBA All-Star 🏀
While the official debut of the PUMA MB.01 "Rick and Morty", plus a new, never before seen colorway, lit up the court as LaMelo Ball made his All-Star debut, PUMA ambassadors Alex Toussaint and Gianmarco Tamberi made headlines in their Celebrity All-Star Game appearances, including Alex winning game MVP. Media were able to stay warm at the always highly touted private PUMA Hoops Lounge, where attendees were gifted with the latest brand swag. Swipe through to see more from the weekend’s events.
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#watchuswork #client #pumahoops #nbaallstar
In celebration of National Drink Wine Day today, we’re drinking this Moscato from our client @cavitwines which has delicious notes of apricot, white peach and sage. It has a wonderfully refreshing sweetness…a true Italian gem!
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#watchuswork #client #nationaldrinkwineday
Fitness coach and award-winning author Joe Wicks (@thebodycoach) is going global! Already a sensation in the U.K., Joe has launched his #BodyCoach App in the United States. More on Joe’s 360 wellness philosophy and how to maintain balance, via @muscleandfitness!
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#TheBodyCoach #JoeWicks #watchuswork #client
Our client, TAO Hospitality Group celebrated Super Bowl weekend with their annual “TAO Big Game Weekend”, with events Thursday – Sunday nights at @taola and @thehighlightroom. Guests and DJs included The Chainsmokers, Diplo, Jamie Foxx, G-Eazy, Miguel, Ne-Yo and many more!
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#SB56 #SuperBowlLVI #watchuswork #client
🌟 @discoverLA x #SBLVI takeover 🌟
Los Angeles is always red carpet ready and #discoverLA engaged Berk to instill this and other key messaging leading up to and around #SuperBowl56 as the region hosted sports' biggest night (among an paralleled decade of top sporting events coming to Los Angeles). From coordinating a robust onsite presence at the #SuperBowl Media Center @conventioncenterla and soliciting top talent to engage with Los Angeles Tourism (@emmittsmith22, @erickdickerson29 @justinherbert @deandrehopkins @dariusrucker and more), to identifying and procuring Emmy and Golden Globe-nominated actor and lifelong Angeleno @AnthonyAnderson for a Super Bowl-themed media tour, and securing a robust national and target market media tour for LA Tourism President & CEO Adam Burke, our team scored a winning touchdown for @discoverLA.
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#LosAngeles #SB56 #SuperBowlLVI #watchuswork #client
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