03/08/2022
In honor of International Women’s Day today, our #client @FootLocker has unveiled its month-long Women’s History Month campaign dedicated to empowering women to integrate their personal style in their everyday workplace attire.
To challenge these outdated norms of workplace attire, Foot Locker partnered with notable celebrity stylist @MonicaRoseStyle to create custom looks for real-life female entrepreneurs and leaders including those who work in an office environment, work from home or freelance, are always on their feet or on the go, and are interviewing for the next step in their careers.
In tandem with this campaign launch, Foot Locker is also partnering with @BottomlessClosetNYC, including a $30,000 donation to be used for year-round meaningful resources and tools all aimed to further set women up for success in all stages of their career.
Our Berk team is proud to have conceptualized and fully executed this campaign along with our incredible partners to bring this to life. Swipe through to see more from today’s campaign unveil, and shop these looks and more at your nearest Foot Locker.
Stylist: @MonicaRoseStyle
Models: @JessicaZWu, @JennBarthole, @ScottieBeam, @CountonVic
Director: @BlackOut.Panda
Make Up: @marcisaucedonyc
Hair: @milesjeffrieshair
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#watchuswork #client #footlocker #iwd #whm #womanshistorymonth #footlockerwomen