Zusin Media Marketing

Zusin Media Marketing Our team of bright minded and creative thinkers helps brands find their unique value, map each client’s needs to easily connect them with their audience

Why do people hate their job?⠀“Employers pay just enough for people not to quit, and employees work just enough not to g...
05/28/2019

Why do people hate their job?
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“Employers pay just enough for people not to quit, and employees work just enough not to get fired”
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Of course there’s a scale to this sentence, and it couldn’t be more true.
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The reason is that self interest that prevails in all aspects of life, business being the most obvious example, keeps everyone in the organization focused on their best interests.
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The science of leadership and the hierarchal structure demands a certain level of relationship building in the organization.
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Relationships are built when the staff feels that their superiors are looking out for them and have their best in mind.
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The interesting thing is that this direction allows for the highest level of motivation and engagement to perform one’s duties and responsibilities.
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Research shows that building a correct structure of relationships in an organization increases production more than any other means of motivation, including financial. But is also the most difficult to establish.

When sharing yourself on social media, whether paid or organic, it is beyond incredible to share the story of you. Share...
05/07/2019

When sharing yourself on social media, whether paid or organic, it is beyond incredible to share the story of you.

Share personal stories, share reviews, share pictures of your office, or you at work.

People love for the opportunity to find out more about your business through the personal prism of you.

Use your dollars wiselyToo many businesses still use newspaper and magazine ads, radio ads, tv ads, these platforms are ...
05/07/2019

Use your dollars wisely

Too many businesses still use newspaper and magazine ads, radio ads, tv ads, these platforms are hard to track and expensive to put out.

If you run your own ads on Facebook and Instagram, targeting your local audience, writing appealing messages, using videos and pictures, the return on your investment is light years more effective than using anything else.

Like and follow us for additional information, and how to get your business to skyrocket with Social Media Ads.

Why you should stop everything and market on Social Media. This chart is the results of research on the cost to your bus...
04/29/2019

Why you should stop everything and market on Social Media.

This chart is the results of research on the cost to your business by advertising on Social Media, in comparison to other platforms.

Attention is Key 🔑⠀📑Research is proving the value of attention these days, at a time where there is more information tha...
04/24/2019

Attention is Key 🔑
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📑Research is proving the value of attention these days, at a time where there is more information than ever at the history of humanity, understanding and valuing clients' attention can make or break a business.
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With clear access to your online presence, people often judge your ability to give value based on how you look online.
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🔅Is your site visualy apealing? Is it simple to navigate? Or is it cluttered, full of information people never read? Do you offer action steps along the way to make it easier for your potential clients to engage with you, and make decisions to buy?
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All these are crucial when building out your content and visuals.
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🔺Your social media. Are you offering content? Are you offering engaging value that interests people? Or do you continually ask people for their business, offer sales, deals, promotions, every time?!
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🔺Setting yourself and your business as a personal brand, a brand of value and care for your clients is communicated all the time through every interaction you have with them, whether in person, over the phone, or online.
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🔺 speaks of approaching your presence online as a media company. And what will set you apart from the compitition is the value you genuinely provide your clients. Setting you as an expert in your field.
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🔺With plenty of information available online, being a student of this craft will make a massive difference in your business.
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🔺What information do you communicate to your potential clients?

This Blew My Mind! 🤯⠀My self esteem was ruining my business!⠀Look, I know I’m good at what I do. I can spend 10-15 minut...
04/19/2019

This Blew My Mind! 🤯
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My self esteem was ruining my business!
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Look, I know I’m good at what I do. I can spend 10-15 minutes looking at a business, at a person, read what they write, and connect on the most inner part of that person, giving them a vision of how their life and business can be, and how.
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There is no reason a professional should not be having EVERYTHING they want when working their craft.
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And yet, I didn’t have what I wanted.
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Why?!?
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I am new to this industry, I don’t have years of experience behind my back. I just have a darned incredible gift, and it can, has, and does help people turn their businesses 180.
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And all that is nonsense. The way you raise your self esteem, is to have someone else who believes in you, and sees us as who we can be, and who we really are...
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Gradually, we begin to believe it, and here, everything changes.

I stopped resisting. 🛑⠀Just read a news article about thousands of retailers are closing shop. Going out of business. 🏦⠀...
04/18/2019

I stopped resisting. 🛑
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Just read a news article about thousands of retailers are closing shop. Going out of business. 🏦
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Some are freaking out. Others, see it is as simple evolution.
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I see it in my own behavior. I’d rather shop online for most things. I get it within a day or two, and I don’t even have to leave to house for it.
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♻️At a time where we are more interconnected than we’ve been in the history of humanity, on the flip side, people just can’t be bothered.
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✅As business owners we can judge this human nature phenomenon, or accept it, understand it, and work towards it.
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✅The less friction there is between the consumer and our product, the more business we will attract 🧲, the more we grow. And who doesn’t want growth?
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Why won’t most do it?
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✅It means that we, as providers of goods and services, need to take most of the friction on us.
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💬How are you making it easier for you clientele to make a decision to work with you, rather then the competition?💬

🤲I want to give this away. Anyone?⠀Working in the Jewelry business taught me this.⠀Purchases over $100 💍 would qualify y...
04/18/2019

🤲I want to give this away. Anyone?
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Working in the Jewelry business taught me this.
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Purchases over $100 💍 would qualify you to get one of 3 pieces of Jewelry for $19.
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Why is it genius?
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Because in addition to getting what I want, there’s a bonus. I didn’t care about the discounts, I cared about that bonus!!
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This is exactly why people love to shop. They need to feel that they get MORE than what they are paying for...
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Selling massage 💆 packages? Throw in a facial session. (Not another massage session)
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Selling real estate? Throw in a year’s gift card to the local restaurant. 🍽
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Whatever it is. Whatever the cost (and it’s usually minor), you gain loyalty, and keep the integrity of your service / product.
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Already doing this? Got more ideas how this powerful concept can be implemented?
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💬C O M M E N T Below

⛔️ I will NEVER Discount!⠀Not because I don’t want to. If it would get more business, sure. But it doesn’t. Not long ter...
04/17/2019

⛔️ I will NEVER Discount!
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Not because I don’t want to. If it would get more business, sure. But it doesn’t. Not long term.
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💸 What it does is it focuses attention on money. Not service. And so as a client I no longer think of the benefit I may get from your service. But on the money I save or spend.
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You no longer are seen as a professional. You’re a poor marketer. And your service sucks. But i’ll get it because it’s cheap enough.
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💬Instead, words are key. Add value.
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Discounts are addicting, free isn’t.
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Give away free service / product.
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What are Your thoughts about discounting?

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New York, NY

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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(347) 746-1695

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