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Verse Create immersive interactive content with your videos. As multimedia journalists, Verse co-founders Antonio Bolfo and Michael Lanza saw technical limitations in how filmmakers, photographers and artists could tell stories.

Traditional online formats felt incomplete and underdeveloped and they knew there had to be a better way. They assembled a team of experts with deep experience across news, gaming, film and advertising. The resulting platform sets a new standard for artful storytelling that combines emotional impact with measurable and meaningful engagement. Verse allows you to free your story with an easy to use interface that puts interactivity in everyone's hands.

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Interactive videos proves to be an amazing tool in education.
05/13/2018
How Immersive Tech is Bringing New Opportunities into the Classroom

Interactive videos proves to be an amazing tool in education.

Spread the loveImagine a classroom where students are traveling back in time or inside the human body from their desks. With immersive technology, this is possible! Immersive technology is just what the terms dictate – technology that allows you to immerse yourself in it. Immersive technology incl...

"The Smarticle is a story format designed for mobile that aims to meet readers where they are in their knowledge of a de...
05/12/2018
What The Guardian has learned trying to build a more intelligent story format — one that knows what you know

"The Smarticle is a story format designed for mobile that aims to meet readers where they are in their knowledge of a developing story by only presenting them with the elements that are most useful to them." Interactivity will come in all forms and sizes.

Like Circa before it, The Guardian aims to atomize a big breaking story into its individual parts — and then be smart about showing you the right ones at the right time.

"Snapchat gives The Economist something most publishers are hungry for in today’s media environment: an audience of youn...
05/08/2018
What The Economist learned in its first year on Snapchat Discover

"Snapchat gives The Economist something most publishers are hungry for in today’s media environment: an audience of young, mobile-first consumers of news and analysis." We need to rethink story.

Our editors reveal how they crunch smart analysis for a young audience

It was a great honor and pleasure to work with the PBS Frontline team on producing their newest "transparent" documentar...
04/11/2018
Trump's Takeover: The Interactive Film

It was a great honor and pleasure to work with the PBS Frontline team on producing their newest "transparent" documentary, Trump's Takeover. Through Verse technology, viewers can now fact check and see the context of the original interviews for the film.

Love him or hate him, President Trump has successfully corralled members of the GOP under his leadership, and this documentary goes into great detail how he was able to accomplish that.

Verse is dedicated to building video technology that allows for deeper audience engagement. As the validity of news content continues to be called into question, these efforts are crucial to giving viewers the information that they deserve.

This interactive film lets you see how FRONTLINE reported the story of "Trump's Takeover" - its documentary exploring the battles between Trump and the GOP for control over the Republican Party.

Wondering how to get started on creating your own interactive story?
02/12/2018
5 Lessons For Creating Good Immersive Storytelling - MediaShift

Wondering how to get started on creating your own interactive story?

A version of this post appeared on RJI Online. Innovation in Focus is a new video series from the Innovation & Futures Lab at the Reynolds Journalism Institute. With the help of journalism students, I produce the series, which explores emerging technology and methods of storytelling for newsrooms wo...

Keep on top of the hottest documentaries on the horizon.
02/12/2018
7 excellent documentaries to watch for in 2018

Keep on top of the hottest documentaries on the horizon.

The Sundance Film Festival premiered daring nonfiction films about deportation, Russian propaganda, high school, Alabama, and more.

Check out our homepage to experience great interactive storytelling as well as to create your own account.
02/07/2018
Verse | Interactive Video Platform

Check out our homepage to experience great interactive storytelling as well as to create your own account.

Create and share immersive interactive videos and engage your audience like never before. Start for free and see why the world's best storytellers use Verse.

Some must-read tips on how to tell great immersive stories.
01/31/2018
5 Lessons For Creating Good Immersive Storytelling - MediaShift

Some must-read tips on how to tell great immersive stories.

A version of this post appeared on RJI Online. Innovation in Focus is a new video series from the Innovation & Futures Lab at the Reynolds Journalism Institute. With the help of journalism students, I produce the series, which explores emerging technology and methods of storytelling for newsrooms wo...

How you tell a story is just as important as the story itself.
01/29/2018
My Grandmother’s Lingo

How you tell a story is just as important as the story itself.

My Grandmother’s Lingo: voice-activated SBS interactive tells the story of one woman’s fight to save her endangered Indigenous language

Wondering how to get started with creating immersive stories? Great article from Forbes.
01/26/2018
Three Ways To Embrace Your Fear Of Immersive Reality

Wondering how to get started with creating immersive stories? Great article from Forbes.

Embracing fear is not the same as being reckless. It means trying new ideas grounded in a strategy, learning more about immersive reality, and employing a process that manages the risk and cost of experimenting with something new.

Has the amazing wealth of technology gotten to be too much for the general public? via The Verge
01/15/2018
Everything is too complicated

Has the amazing wealth of technology gotten to be too much for the general public? via The Verge

What are you assuming people already know?

PBS offers us for free streaming 30 documentaries from its award-winning POV series.
01/13/2018
POV Marathon on WORLD Channel | POV | PBS

PBS offers us for free streaming 30 documentaries from its award-winning POV series.

To close out the 30th anniversary celebrations, POV will curate a binge-worthy marathon that highlights notable films from its rich and diverse history.

Journalism is growing in so many ways. The New York Times discusses all its new initiatives.
01/13/2018
Tapping Technology to Advance the Future of Journalism

Journalism is growing in so many ways. The New York Times discusses all its new initiatives.

Virtual reality. Podcasts. Snapchat Discover. Notifications. Sam Dolnick, an assistant managing editor of The Times, discusses the digital future of storytelling.

From CES 2018, a new VR set sets to raise the bar with fascinating new technology.
01/12/2018
Eye-tracking VR headset takes home the CES 2018 innovation award

From CES 2018, a new VR set sets to raise the bar with fascinating new technology.

CES 2018’s first wave of innovative new tech is hitting the shore early, before the show officially starts tomorrow. Among them is the LooxidVR headset, an all-in-one package which shows off some of VR’s promise. What is it? LooxidVR is a phone-based headset created by Looxid Labs with EEG censo...

Up your photography game with these tips via Huck.
01/11/2018
Eight 'rules' of photography worth breaking

Up your photography game with these tips via Huck.

In an era of fake news and manipulated truths, the only way to tell important stories is to take risks and pioneer a new way of seeing the world.

Google beats Facebook with AMP and changes how we consume journalism in 2018 via Digiday.
01/10/2018
How Google AMP beat Facebook Instant Articles - Digiday

Google beats Facebook with AMP and changes how we consume journalism in 2018 via Digiday.

Google's investment in AMP, its fast-loading article pages, has helped the search giant overtake Facebook in publisher referral traffic.

01/09/2018
Robots are making us better storytellers

AI may not write the stories, but they'll help us tell better ones.

Sharing emotion-driven narratives that resonate with other people is something humans are quite good at. We’ve been sitting around campfires telling stories for tens of thousands of years, and we still do it. One reason why is because it’s an effective way to communicate: We remember stories. Bu...

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