11/05/2025
Do you ever pause and ask 'why' am doing what I do as an entrepreneur, professional or leader?
I believe, when we first begin shaping a brand or service, we are each guided by something powerful: an intention that sets everything in motion.
For some, it is the spark of passion, that unshakable pull to create or change something that cannot be ignored.
For others, it is the pursuit of profit, turning skill, experience, and ambition into something sustainable and freeing.
And for many, it is a sense of purpose, a calling to bring meaning, impact, or transformation into the world.
In the beginning, most of us move fast, thrilled, excited, driven.
We follow what feels right or what feels safe.
And somewhere along the way, we pause and ask ourselves:
๐๐ก๐ฒ ๐๐ข๐ ๐ ๐ฌ๐ญ๐๐ซ๐ญ ๐ญ๐ก๐ข๐ฌ ๐ข๐ง ๐ญ๐ก๐ ๐๐ข๐ซ๐ฌ๐ญ ๐ฉ๐ฅ๐๐๐?
- Was it to be seen?
- To serve?
- To build freedom?
- To prove something?
- Or to create a legacy?
I know I have paused, and explored this question several times in my journey.
๐ง๐ต๐ฒ๐ฟ๐ฒ ๐ถ๐ ๐ป๐ผ ๐๐ฟ๐ผ๐ป๐ด ๐ฝ๐ฎ๐๐ต ๐ต๐ฒ๐ฟ๐ฒ. Each origin story holds its own truth.
Every intention, whether rooted in passion, profit, or purpose, is valid and worth celebrating. ๐๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐ถ๐ ๐๐ฎ๐ธ๐ฒ๐ ๐ฐ๐ผ๐๐ฟ๐ฎ๐ด๐ฒ ๐๐ผ ๐ฏ๐ฒ๐ด๐ถ๐ป, to believe in something that does not yet exist, and ๐๐ผ ๐ฏ๐๐ถ๐น๐ฑ ๐ถ๐ ๐๐ถ๐๐ต ๐ต๐ฒ๐ฎ๐ฟ๐.
One thing I can say with utmost confidence, clarity on our why is what transforms a brand from a business into a movement, one that feels ๐ฎ๐น๐ถ๐๐ฒ, ๐ถ๐ป๐๐ฒ๐ป๐๐ถ๐ผ๐ป๐ฎ๐น, ๐ฎ๐ป๐ฑ ๐ฑ๐ฒ๐ฒ๐ฝ๐น๐ ๐ฎ๐น๐ถ๐ด๐ป๐ฒ๐ฑ.
Let me assure you, no matter what first inspired your path, ๐ถ๐ ๐ถ๐ ๐๐ต๐ฒ ๐ฐ๐ผ๐ป๐๐ถ๐ป๐๐ถ๐ป๐ด ๐ฎ๐น๐ถ๐ด๐ป๐บ๐ฒ๐ป๐ ๐๐ถ๐๐ต ๐๐ต๐ฎ๐ ๐๐ฟ๐๐๐ต that keeps your work ๐บ๐ฒ๐ฎ๐ป๐ถ๐ป๐ด๐ณ๐๐น, ๐ต๐๐บ๐ฎ๐ป, ๐ฎ๐ป๐ฑ ๐๐ต๐ผ๐น๐ฒ.
It is your ๐๐ป๐๐ฒ๐ป๐๐ถ๐ผ๐ป๐ฎ๐น๐ถ๐๐, ๐๐ฃ ๐๐๐ฉ๐๐ค๐ฃ.