Social Media Concepts NY

Social Media Concepts NY Founded by Pat Lewis, Social Media Concepts NY specializes in promoting women entrepreneurs, start-ups, businesses and organizations.

Social Media Concepts NY, founded by Pat Lewis, specializes in content development and social media strategies fof women entrepreneurs and Founders, startups, and women's organizations . https://patlewisnyc.wixsite.com/socialstrategist

Mission: Promoting women entrepreneurs, start-ups and organizations.

#fakecontent #bullying #socialmedia"Major marketers, social-media giants and advertising-agency groups have formed a coa...
06/18/2019
Big Advertisers and Social Media Form Alliance to Fight ‘Unsafe’ Content Online

#fakecontent #bullying #socialmedia

"Major marketers, social-media giants and advertising-agency groups have formed a coalition to tackle hate speech, bullying and divisive fake content online.

The companies said the effort, called the Global Alliance for Responsible Media and announced during the ad industry’s annual Cannes Lions festival, will develop specific steps to protect both people and brands from what marketers call “unsafe” content."

https://on.wsj.com/2L0CtOr

The companies said the effort, called the Global Alliance for Responsible Media and announced during the ad industry’s annual Cannes Lions festival, will develop specific steps to protect both people and brands from what marketers call “unsafe” content

Adweek #SocialMediaWeek"We live in an increasingly connected world. And while the concept of social media is certainly n...
05/17/2019
3 Takeaways From New York's Social Media Week

Adweek #SocialMediaWeek

"We live in an increasingly connected world. And while the concept of social media is certainly nothing new, its ubiquity has reached unprecedented heights, connecting users across the globe and providing unmatched opportunities for brands to speak directly to consumers.

New York’s recent Social Media Week allowed us to reflect on social media’s evolving impact on our lives and how we can create a future that uses it for positive and net good. The conference provided a unique opportunity to discuss some of the key insights that will impact the way we use social."

Platforms have the opportunity to foster community and connections.

#Google #shopping #comparison #consumers"Among other revelations at its annual Marketing Live conference yesterday, Goog...
05/15/2019
Shopping Homepage Aims To Be Google's Gimbels To Amazon's Macy's

#Google #shopping #comparison #consumers

"Among other revelations at its annual Marketing Live conference yesterday, Google unveiled a personalized Google Shopping homepage that will replace Google Express. It’s a significant further incursion into Amazon territory even as Jeff Bezos’ operation has been increasingly enticing the advertising dollars that have fueled the search engine over the decades.

Google’s new page “lets consumers compare and filter by features like price or brand, and gives them a chance to buy directly from retailers on Google, in a nearby store or elsewhere online. The revamp will place a Google shopping cart across many of its properties,” writes Megan Graham for CNBC."

Google's new page lets consumers filter by features like price or brand, and then buy directly from retailers on Google, in a nearby store or elsewhere online.

Influencer Marketing in the Travel industry: Strategy, Metrics and Best Practices
05/10/2019
Influencer Marketing in the Travel industry: Strategy, Metrics and Best Practices

Influencer Marketing in the Travel industry: Strategy, Metrics and Best Practices

Influencer marketing is changing the game for the travel and hospitality industry – be it celebrity or micro influencers- and redefining word-of-mouth marketing for lifestyle industries. In this feature we share some strategies, metrics and best practices from one of the most loved hotel chains in...

"Do you have your social media marketing strategy squared away for 2019?If not, we don’t blame you.Because 2018 was a ...
04/03/2019
How to build your social media marketing strategy for 2019

"Do you have your social media marketing strategy squared away for 2019?
If not, we don’t blame you.

Because 2018 was a whirlwind year for social marketing to say the least."

Brands can't afford to "wing it" when it comes to social media anymore. Here's what you need to develop a foolproof social media marketing strategy in 2019.

"There is no doubt that voice search has arrived and is here to stay.Voice engagement will present a challenge for onlin...
03/07/2019
Voice Search Statistics 2019 For Marketers: Critical Stats and Facts

"There is no doubt that voice search has arrived and is here to stay.

Voice engagement will present a challenge for online marketers.

However, the point of this article is to dive into voice search statistics for 2019 and see if, in fact, someday you may very well need to say things just like that."

Learn more about voice search with these statistics for 2019: Are you ready for the search game to change over the next few years? Read this now and be ahead of the curve today, stats and information key. Are you ready for the future of voice searching?

#brands #influencer #marketing MediaPost"So, you’re about to launch an influencer marketing program and can’t wait f...
02/20/2019
How Brands Can Get The Most Bang From Influencer Partnerships

#brands #influencer #marketing MediaPost

"So, you’re about to launch an influencer marketing program and can’t wait for all the magic to unfold before your eyes.
But before you set that program on autopilot and move on to the next priority, are you confident you’ve established ways to get the most out of your influential partners?"

How can you make sure your partners are powered up to do the best they can in telling your brand story?

#millennials #socialmedia #engagement #loyalty"Millennial consumers will increasingly contact businesses directly throug...
01/29/2019
Millennials demand more social media engagement in exchange for loyalty | ZDNet

#millennials #socialmedia #engagement #loyalty

"Millennial consumers will increasingly contact businesses directly through social media to provide feedback rather than using traditional company surveys in 2019, according to IT solutions company TELUS International."

Social media is at the crossroads of customer experience and customer satisfaction –- and all businesses need to have a strong social presence. But how loyal are millennials?

Here’s What Will Influence Millennial Holiday Purchase Decisions
10/10/2018
Here’s What Will Influence Millennial Holiday Purchase Decisions

Here’s What Will Influence Millennial Holiday Purchase Decisions

Millennials expect to spend more this holiday season than other generations, according to a new Accenture survey that also examines what they play to buy and social media’s growing role as a shopping platform.

Malware Has a New Way to Hide on Your Mac
10/05/2018
Malware Has a New Way to Hide on Your Mac

Malware Has a New Way to Hide on Your Mac

By only checking a file's code signature when you install it—and never again—macOS gives malware a chance to evade detection indefinitely.

How to Sell on Instagram: How Kettlebell Kings Drives Leads and Sales
10/04/2018
How to Sell on Instagram: How Kettlebell Kings Drives Leads and Sales

How to Sell on Instagram: How Kettlebell Kings Drives Leads and Sales

Kettlebell Kings generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram. And ‘hundreds of thousands of dollars’ in revenue can be directly attributed to leads generated on Instagram.

"FACEBOOK’S PRIVACY PROBLEMS severely escalated Friday when the social network disclosed that an unprecedented securit...
10/01/2018
Everything We Know About Facebook's Massive Security Breach

"FACEBOOK’S PRIVACY PROBLEMS severely escalated Friday when the social network disclosed that an unprecedented security issue, discovered September 25, impacted almost 50 million user accounts. Unlike the Cambridge Analytica scandal, in which a third-party company erroneously accessed data that a then-legitimate quiz app had siphoned up, this vulnerability allowed attackers to directly take over user accounts."

Up to 50 million Facebook users were affected—and possibly 40 million more—when hackers compromised the social network's systems.

As Google Maps Renames Neighborhoods, Residents Fume!
08/03/2018
As Google Maps Renames Neighborhoods, Residents Fume

As Google Maps Renames Neighborhoods, Residents Fume!

Google’s digital maps have become the world’s default atlas and the arbiter of what neighborhoods are called, even when many residents disagree.

Why You Need a Social Media Strategy -- and 6 Steps to Get Started
07/24/2018
Why You Need a Social Media Strategy -- and 6 Steps to Get Started

Why You Need a Social Media Strategy -- and 6 Steps to Get Started

Visibility is key for getting promoted. If you’re not part of the conversation on social, you’re missing out on a huge career opportunity to share your ideas with the world and create important connections. Try these tips to amplify your voice and grow your community.

Millennials, Gen Z Name Dove 'Most Trustworthy' Brand
07/05/2018
Millennials, Gen Z Name Dove 'Most Trustworthy' Brand

Millennials, Gen Z Name Dove 'Most Trustworthy' Brand

"Young people ascribe trustworthiness to a brand for a variety of subjective reasons," says Bobby Calise, Ypulse's vice president of Ybrands, its youth brand tracking product.

Achieving Consumer Trust Is Balancing Act For Brands
07/02/2018
Achieving Consumer Trust Is Balancing Act For Brands

Achieving Consumer Trust Is Balancing Act For Brands

Forrester suggests we're experiencing a crisis of trust, worsened by a lack of transparency, and amplified by the speed and power of digital. Not surprisingly, influencer marketing is caught in the crosshairs of this battle to restore consumer trust, control and loyalty.

Ad Age
05/29/2018
Ad Age

Ad Age

The key is being all in. A brand shouldn't be involved in social good if it can't commit the time and resources it takes to drive a successful social initiative. More from our Publishing Partner https://bit.ly/2ILnoMW

Facebook Throws More Money at Wiping Out Hate Speech and Bad Actors
05/16/2018
Facebook Throws More Money at Wiping Out Hate Speech and Bad Actors

Facebook Throws More Money at Wiping Out Hate Speech and Bad Actors

Facebook has spent more than a decade building an efficient machine to analyze and monetize the content on its platform. Now it is putting more resources into defending the platform from bad actors.

Is Amazon Prime Still Worth It?
05/14/2018
Is Amazon Prime Still Worth It?

Is Amazon Prime Still Worth It?

Amazon Prime's price increase kicks in today—but it's still a bargain for most people.

Ad Age
05/14/2018
Ad Age

Ad Age

Register for our FREE Ad Age webinar on the evolution of agency-client relationships and brand-vendor partnerships. Sponsored by Oracle NetSuite https://bit.ly/2wulSgi

Spotify #freeium #app"Spotify has released a free mobile app that gives some benefits of the paid service, such as playl...
04/25/2018
Spotify sticks to freemium approach with latest app

Spotify #freeium #app

"Spotify has released a free mobile app that gives some benefits of the paid service, such as playlists on demand. The company aims to build on the freemium strategy, which entices consumers with a free service, then persuades them to sign up for paid features."

Spotify has released a free mobile app that gives some benefits of the paid service, such as playlists on demand. The company aims to build on the freemium strategy, which entices consumers with a free service, then persuades them to sign up for paid features.

What Do the New Twitter Rules Mean to Social Media Managers (and Buffer Customers)
04/17/2018
What Do the New Twitter Rules Mean to Social Media Managers (and Buffer Customers)

What Do the New Twitter Rules Mean to Social Media Managers (and Buffer Customers)

This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. Here's what the new Twitter rules mean to you as a social media manager and Buffer customer.

Amazon Ranked Most Liked Brand, Guess Who's Least Liked?
03/29/2018
Amazon Ranked Most Liked Brand, Guess Who's Least Liked?

Amazon Ranked Most Liked Brand, Guess Who's Least Liked?

The poll found Amazon was by far the most liked with a net favorability score of 44 -- more than twice that of Google, the next most-liked brand, at 21. The least liked brand was Trump Hotels with a net score of -29, about twice that of the next most least-liked brand, Philip Morris' -15.

Data Suggests Surprising Shift: Duopoly Not All-Powerful - eMarketer
03/19/2018
Data Suggests Surprising Shift: Duopoly Not All-Powerful - eMarketer

Data Suggests Surprising Shift: Duopoly Not All-Powerful - eMarketer

Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into that share. eMarketer estimates they will capture a combined 56.8% of US digital ad investment in 2018, down from 58.5% last year.

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New York, NY

General information

SPECIALITIES • Social Media (Publishing, Promotion & Engagement) • Social Media Marketing • Emerging Media • Content Generation • Analytics and Tools • Trending • Social Technologies

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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