Shell Shock Pictures

Shell Shock Pictures Shell Shock Pictures aims to infuse advertising campaigns with a reportage aesthetic to create credible, emotionally engaging visuals with an emphasis on narrative.

Shell Shock also symbolizes the crystallization of a life long collaboration between two friends and documentarians. Ashley Gilbertson and Timothy Grucza forged their friendship in Melbourne, Australia, while trying to escape the suburban life they were documenting. In the twenty years since, Gilbertson went from photographing skate boarders to winning The Robert Capa Gold Medal for his work in Falluja, Iraq. Grucza evolved from a film school expulsion to winning the grand prize at the Banff Festival for his feature-length film, White Platoon. An Emmy and an ASME later, the two founded Shell Shock Pictures. Gilbertson and Grucza firmly believe there is room for innovation in the industry, and ironically, that could mean returning to a way of story telling that is not reliant on gimmicks or special effects, instead on honesty and candor.

Shot a PSA advert to use on Instagram with Tim Grucza and Richard Beaven for the Ad Council last week. Launched yesterda...
08/11/2014

Shot a PSA advert to use on Instagram with Tim Grucza and Richard Beaven for the Ad Council last week. Launched yesterday. Shell Shock Pictures are happy.

Nice layout with Ashley Gilbertson's pic in this weeks New Yorker of Attorney General Eric Holder.
02/10/2014

Nice layout with Ashley Gilbertson's pic in this weeks New Yorker of Attorney General Eric Holder.

Brilliant ad campaign - iconic images reimagined as selfies.http://www.adweek.com/adfreak/famous-photos-reimagined-selfi...
11/14/2013
Famous Photos Reimagined as Selfies in Newspaper's Wonderful Print Ads

Brilliant ad campaign - iconic images reimagined as selfies.

http://www.adweek.com/adfreak/famous-photos-reimagined-selfies-newspapers-wonderful-print-ads-153815?utm_source=Sailthru&utm_medium=email&utm_term=AWK_AdBrand&utm_campaign=Adweek%20Newsletter%20Template

Lowe South Africa developed a campaign for the Cape Times newspaper last spring in which famous photographs—the wartime kiss, Beyers Naude and Desmond Tutu, Winston Churchill smoking, etc.—were reimagined as selfies. "You can't get any closer to the news," says the tagline.

09/06/2013
Moving Portraits: Casey Benjamin

New! A 60 second piece Tim and I made about a brilliant musician we bumped into one morning at Penn Station: https://vimeo.com/69166758

Short profile Tim and I directed about Grammy award winning musician Casey Benjamin of The Robert Glasper Experiment. Shot and edited by Ashley Gilbertson and Timothy…

09/06/2013
Follow The Frog

Great narrative: https://vimeo.com/49805510

This was a fun film I wrote and directed for Rainforest Alliance in honor of their annual Follow The Frog week. Just went down to Costa Rica and Nicaragua with…

French lessons with Tim!If you want to buy a pastry you go to a pâtisserie.This is the turnoff to the village of the Ba...
05/18/2013

French lessons with Tim!

If you want to buy a pastry you go to a pâtisserie.

This is the turnoff to the village of the Baiserie. To baise is to f**k. That means this is the village of F**kery where, presumably, they make and sell f**ks.

More French lessons from Tim. "Bite" in French translates to pen*s.
05/13/2013

More French lessons from Tim. "Bite" in French translates to pen*s.

Tim discovered these good looking meals in a Parisian Kebab joint. Shell Shock may try to import it as a campaign to US ...
05/09/2013

Tim discovered these good looking meals in a Parisian Kebab joint. Shell Shock may try to import it as a campaign to US restaurants.

Need inspiration for the new year? Strap in, hold on and watch these narrative driven shorts from Shell Shock Pictures. ...
01/03/2013
Shell Shock Pictures

Need inspiration for the new year? Strap in, hold on and watch these narrative driven shorts from Shell Shock Pictures. Then pick up the phone and give us an assignment.

http://vimeo.com/shellshockpictures

Shell Shock Pictures aims to infuse advertising campaigns with a reportage aesthetic to create credible, emotionally engaging imagery. It also symbolizes the crystallization…

12/10/2012
Bedrooms Of The Fallen - A photography project about the bedrooms of men and women who died serving.

Ashley Gilbertson shot the last bedroom of a fallen soldier for his new book last week. Now for editing and the book itself, in nine months from now. In the meantime, check out http://www.bedroomsofthefallen.com/

Over 5,000 men and women have died serving the United States in the Iraq and Afghanistan wars. This is a project about who they were - sons, daughters, sisters, brothers - and the bedrooms which they once called their own.

If you live in the country that produces Cachaça, then you're well aware it also produces the best hangover cure, sold ...
11/15/2012

If you live in the country that produces Cachaça, then you're well aware it also produces the best hangover cure, sold over the counter. Cachaça should come with ten bottle of this stuff attached.

Shell Shock makes PAGE ONE!
09/04/2012

Shell Shock makes PAGE ONE!

08/30/2012

Our USPS clerk just told Shell Shock that after our last batch of mailers, "BOYS, I GOT SHELL SHOCKED! I HAD TO GO TAKE TWO WEEKS OFF!"

Even with our busy schedules shooting, producing, and collecting massive bags of cash, at least one member of Shell Shoc...
08/23/2012

Even with our busy schedules shooting, producing, and collecting massive bags of cash, at least one member of Shell Shock always finds time to go hunting. Ash had some luck today, out by the Hudson.

Shell Shock is proud to announce our mobile phone division. No instagram, no apps & maybe phone calls...
08/22/2012

Shell Shock is proud to announce our mobile phone division. No instagram, no apps & maybe phone calls...

Cultural Sensitivity Lessons from Ash: Shell Shock hard at work on assignment in Chiang Mai, Thailand. Wish you were her...
08/09/2012

Cultural Sensitivity Lessons from Ash: Shell Shock hard at work on assignment in Chiang Mai, Thailand. Wish you were here.

(Photo (c) Ridzki Noviansyah)

In French, bite means pen*s. Bites is plural.
08/02/2012

In French, bite means pen*s. Bites is plural.

Shell Shock sometimes listens to reason, and this is one of those times... The NYT Ethicist: “From a practical standpo...
07/08/2012
Exit-Row Exigencies

Shell Shock sometimes listens to reason, and this is one of those times... The NYT Ethicist: “From a practical standpoint, I would trust an intoxicated Australian more than most sober Americans.”

http://t.co/4Hk9TeD6

Renting; smoking; sitting.

07/07/2012

Shell Shock would like to propose an alternative Olympic games / Tour De France in which performance enhancing drugs are encouraged.

Shell Shock pictures loves ducks. Especially as cassoulet, and of course french fries refried in duck fat.https://www.fa...
06/29/2012
Duck of the Day

Shell Shock pictures loves ducks. Especially as cassoulet, and of course french fries refried in duck fat.

https://www.facebook.com/duckoftheday

Daily duck delights from the University of York campus. *Please remember that weekends are for the other campus waterfowl.*

A friend send this Sensus Design Factories promo/mailer Shell Shock's way, knowing it'd get the stamp of approval. Very ...
06/28/2012

A friend send this Sensus Design Factories promo/mailer Shell Shock's way, knowing it'd get the stamp of approval. Very funny.

100% endorsement of Newcastle's US campaign celebrating Geordie culture, and dissing Stella campaigns at the same time.....
06/18/2012
No Bollocks: Newcastle Brown Ale launches new US advertising campaign via Droga5 New York

100% endorsement of Newcastle's US campaign celebrating Geordie culture, and dissing Stella campaigns at the same time... Thanks, Droga5, you're dicks and we love you.

http://www.campaignbrief.com/2012/04/no-bollocks-newcastle-brown-al.html

Newcastle Brown Ale today launched a new US advertising campaign titled 'No Bollocks'.The campaign marks the first time Newcastle has invested in national TV ads, created by the brand's new agency of record, majority Aussie-owned Droga5 New York. Shot on location in Newcastle, England, the ads exami...

And Dr. Octagon tells us there is still a horse in the hospital.
06/15/2012

And Dr. Octagon tells us there is still a horse in the hospital.

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