Shell Shock Pictures

Shell Shock Pictures Shell Shock Pictures aims to infuse advertising campaigns with a reportage aesthetic to create credible, emotionally engaging visuals with an emphasis on narrative.

Shell Shock also symbolizes the crystallization of a life long collaboration between two friends and documentarians. Ashley Gilbertson and Timothy Grucza forged their friendship in Melbourne, Australia, while trying to escape the suburban life they were documenting. In the twenty years since, Gilbertson went from photographing skate boarders to winning The Robert Capa Gold Medal for his work in Falluja, Iraq. Grucza evolved from a film school expulsion to winning the grand prize at the Banff Festival for his feature-length film, White Platoon. An Emmy and an ASME later, the two founded Shell Shock Pictures. Gilbertson and Grucza firmly believe there is room for innovation in the industry, and ironically, that could mean returning to a way of story telling that is not reliant on gimmicks or special effects, instead on honesty and candor.

Brilliant ad campaign - iconic images reimagined as selfies.http://www.adweek.com/adfreak/famous-photos-reimagined-selfi...
11/14/2013
Famous Photos Reimagined as Selfies in Newspaper's Wonderful Print Ads

Brilliant ad campaign - iconic images reimagined as selfies.

http://www.adweek.com/adfreak/famous-photos-reimagined-selfies-newspapers-wonderful-print-ads-153815?utm_source=Sailthru&utm_medium=email&utm_term=AWK_AdBrand&utm_campaign=Adweek%20Newsletter%20Template

Lowe South Africa developed a campaign for the Cape Times newspaper last spring in which famous photographs—the wartime kiss, Beyers Naude and Desmond Tutu, Winston Churchill smoking, etc.—were reimagined as selfies. "You can't get any closer to the news," says the tagline.

09/06/2013
Moving Portraits: Casey Benjamin

New! A 60 second piece Tim and I made about a brilliant musician we bumped into one morning at Penn Station: https://vimeo.com/69166758

Short profile Tim and I directed about Grammy award winning musician Casey Benjamin of The Robert Glasper Experiment. Shot and edited by Ashley Gilbertson and Timothy…

09/06/2013
Follow The Frog

Great narrative: https://vimeo.com/49805510

This was a fun film I wrote and directed for Rainforest Alliance in honor of their annual Follow The Frog week. Just went down to Costa Rica and Nicaragua with…

Need inspiration for the new year? Strap in, hold on and watch these narrative driven shorts from Shell Shock Pictures. ...
01/03/2013
Shell Shock Pictures

Need inspiration for the new year? Strap in, hold on and watch these narrative driven shorts from Shell Shock Pictures. Then pick up the phone and give us an assignment.

http://vimeo.com/shellshockpictures

Shell Shock Pictures aims to infuse advertising campaigns with a reportage aesthetic to create credible, emotionally engaging imagery. It also symbolizes the crystallization…

12/10/2012
Bedrooms Of The Fallen - A photography project about the bedrooms of men and women who died serving.

Ashley Gilbertson shot the last bedroom of a fallen soldier for his new book last week. Now for editing and the book itself, in nine months from now. In the meantime, check out http://www.bedroomsofthefallen.com/

Over 5,000 men and women have died serving the United States in the Iraq and Afghanistan wars. This is a project about who they were - sons, daughters, sisters, brothers - and the bedrooms which they once called their own.

08/30/2012

Our USPS clerk just told Shell Shock that after our last batch of mailers, "BOYS, I GOT SHELL SHOCKED! I HAD TO GO TAKE TWO WEEKS OFF!"

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New York, NY
10014

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