Moment Studio

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Brands can make the conversation more appetizing — as long as they follow the rules of good taste.
02/21/2017
FOOD IN FEEDS

Brands can make the conversation more appetizing — as long as they follow the rules of good taste.

Social media has an insatiable appetite for food content, so bring out the good stuff.

Successful marketers will consider how this format can improve their ability to tell stories and live events.
02/20/2017
TURNING HEADS: THE RISE & FUTURE OF VERTICAL VIDEO

Successful marketers will consider how this format can improve their ability to tell stories and live events.

2016 was supposed to be the year for vertical video, and although it is definitely on marketers’ radar, we have yet to see the true…

A creative/production hybrid is nimble, efficient at the core and encourages brand innovation in a digital environment t...
02/16/2017
A NEW CREATIVE/PRODUCTION PARADIGM

A creative/production hybrid is nimble, efficient at the core and encourages brand innovation in a digital environment that rewards speed to market.

In the past, agency structures adhered to a process in which production was a sequential output of creative development. The evolution of…

We are moving into an era of advertising that is defined by data and how we utilize it to our advantage.
02/15/2017
MODERN DISTRIBUTION: MOVING TOWARDS PRECISION MARKETING

We are moving into an era of advertising that is defined by data and how we utilize it to our advantage.

One of the most fundamental rules of effective advertising is pairing the right message with the right person. With an abundance of new…

Want to catch a consumer's eye and ride off into the lush social sunset? Tighten up your editorial planning.
02/14/2017
EDITORIAL PLANNING: FROM SUZIE TO CYRANO

Want to catch a consumer's eye and ride off into the lush social sunset? Tighten up your editorial planning.

As content strives for authenticity in a pay-to-play universe, editors become the matchmakers in the relationship between brands and…

We’re all just humans talking to humans. The best marketing takes advantage of that fact.
02/13/2017
HUNTER, GATHERER, SCROLLER, LIKER

We’re all just humans talking to humans. The best marketing takes advantage of that fact.

Channels and platforms keep changing. It’s nice to know some things don’t. Ever

Here are some great tips for creating something meaningful and driving outsized results.
02/10/2017
FUNDAMENTALS OF GREAT CONTENT

Here are some great tips for creating something meaningful and driving outsized results.

Just below the surface of the content marketing buzz are a set of fundamental principles that guide content impact and efficacy. When…

Don’t set your content strategy before checking out our guide to making content that matters. It’s  ⏰ to download ...
01/13/2017
Moment Studio's 2017 Content Marketing Outlook

Don’t set your content strategy before checking out our guide to making content that matters. It’s ⏰ to download our free 2017 Content Outlook.

As we rocket into the new year, we wanted to share some thinking the Moment Studio team has developed in an effort to help our clients, colleagues and friends think about the current state of content…

How are you looking at social media and content strategy this year? From live social to smart distribution, we’ve put ...
01/09/2017
Moment Studio's 2017 Content Marketing Outlook

How are you looking at social media and content strategy this year? From live social to smart distribution, we’ve put together points of view that will help you create real impact for your business with our 2017 Content Marketing Outlook. You can thank us later! 😉

As we rocket into the new year, we wanted to share some thinking the Moment Studio team has developed in an effort to help our clients, colleagues and friends think about the current state of content…

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