The Media, Audience & Content Marketing Association - MACMA

The Media, Audience & Content Marketing Association - MACMA WELCOME TO MACMA'S FACEBOOK PAGE! We provide a forum for education and networking for the consumer and B-to-B media publishing industries.

By joining the MCMA, you will not only receive full membership benefits, but you will help ensure the continued growth of the consumer and B-to-B publishing industries and develop invaluable contacts for yourself and your business as you network and connect with other professionals in the industry.

If you enjoyed the session with Amanda Landsaw and Bettina S. Lippisch, CIPM Lippisch, regarding privacy chech out The A...
04/10/2025

If you enjoyed the session with Amanda Landsaw and Bettina S. Lippisch, CIPM Lippisch, regarding privacy chech out The Audience Architect episode with Amanda, Michael Bennett chatting with Len Roberto (Episode 14) where they discussed how organizations can harness the power of data and derive insights from that data to fuel audience growth and engagement!

Check it out here:
https://lnkd.in/e4CJ_FiP?

We would like to say a special "thank you" to all of our sponsors who made MACMA Industry Days 2025 possible, including:...
04/09/2025

We would like to say a special "thank you" to all of our sponsors who made MACMA Industry Days 2025 possible, including:

Presenting Sponsors: Bombora, CDS Global, Inc., Omeda, and SFG
Supporting Sponsors: Darwin CX, emags in, Lester, Inc., and PWX Solutions (a PubWorX Company)
Community Sponsors: Cambey & West Inc and Leverage Lab
Associate Sponsors: 360 Media Direct, 7 Knots Digital, AdvantageCS, Enhancio, Enliven Data Solutions, January Spring, Parameter1, and FIPP - Connecting Global Media

MACMA Announces New Free Membership Model! Thank you for being a part of the Community that is so important to the Media...
04/08/2025

MACMA Announces New Free Membership Model!

Thank you for being a part of the Community that is so important to the Media, Audience & Content Marketing Association (MACMA). Your active involvement and participation in media topics are what makes MACMA so important and invaluable.

MACMA has embarked on a bold new plan to make the benefits of being a part of MACMA accessible to a larger audience. MACMA membership is now free for everyone, and you are no longer required to pay to get access to the benefits of membership.

When you join MACMA, you will receive the following benefits:
Access to enriching education and learning opportunities
* Networking avenues to foster connections within the industry
* Engaging and enlightening content through The Audience Architect Podcast
* Industry webinars featuring case studies and candid conversations with industry experts
* Valuable insights through an informative newsletter
* Exclusive discounts for MACMA and partner events

The process to join MACMA is the same regardless if you are a returning member or if you are joining for the first time. You can easily JOIN OR RENEW NOW by going to our website: https://www.the-macma.org/join-or-renew. You will be updating your membership profile during this process. Within a few days, you will then receive an email confirming your membership.

The MACMA social media team. Thanks for letting us show you the event through our lens!
04/03/2025

The MACMA social media team. Thanks for letting us show you the event through our lens!

Introducing the final impactful session, and wrapping up 2 days of engaging and informative content.
04/03/2025

Introducing the final impactful session, and wrapping up 2 days of engaging and informative content.

Heard during "Navigating Tech Hurdles in Audience Email Marketing Efforts" with speakers: Joyce Neth, VP Director of Aud...
04/03/2025

Heard during "Navigating Tech Hurdles in Audience Email Marketing Efforts" with speakers: Joyce Neth, VP Director of Audience Development & Research at Watt Global Media; Jamie Archibald, Audience Development & Digital Media Consultant; Rob Keenan, President of Keenan Media

We are getting valuable insights on overcoming tech hurdles in email marketing strategies as technology plays an increasingly crucial role in audience development.

Jacob Donnelly, Founder, A Media Operator reminding us of what we need to keep in focus for subscription business succes...
04/03/2025

Jacob Donnelly, Founder, A Media Operator reminding us of what we need to keep in focus for subscription business success, whether it is a print magazine, digital publication, enewsletter, or a combination.

Disruption is the name of the game. In this session, Jack Borie and Ian Edgar share Point/counterpoint views on disrupti...
04/03/2025

Disruption is the name of the game. In this session, Jack Borie and Ian Edgar share Point/counterpoint views on disruption and how to make it work for you.

“This is your job”, Ian Edgar, Creative Consultant, Former VP of Creative Strategy & Video Programming at Condé Nast, as...
04/03/2025

“This is your job”, Ian Edgar, Creative Consultant, Former VP of Creative Strategy & Video Programming at Condé Nast, as he leads us on a journey of attention-grabbing strategies and disruptive innovations.

MACMA president, Lisa Pistilli, MBA welcoming us to Day Two of MACMA Industry Days 2025!
04/03/2025

MACMA president, Lisa Pistilli, MBA welcoming us to Day Two of MACMA Industry Days 2025!

Networking time from day one of MACMA industry days.
04/03/2025

Networking time from day one of MACMA industry days.

MACMA Announces New Free Membership Model!Thank you for being a part of the Community that is so important to the Media,...
04/01/2025

MACMA Announces New Free Membership Model!

Thank you for being a part of the Community that is so important to the Media, Audience & Content Marketing Association (MACMA). Your active involvement and participation in media topics are what makes MACMA so important and invaluable.

MACMA has embarked on a bold new plan to make the benefits of being a part of MACMA accessible to a larger audience. MACMA membership is now free for everyone, and you are no longer required to pay to get access to the benefits of membership.

The process to join MACMA is the same regardless if you are a returning member or if you are joining for the first time. You can easily JOIN OR RENEW NOW by CLICKING HERE . You will be updating your membership profile during this process. Within a few days, you will then receive an email confirming your membership.

Join today: www.the-macma.org


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+18562578117

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Our Story

The MCMA is built upon more than 60 years of professionalism, dedication, and commitment of the FMA/NTCFI… reconceived, redefined, reconstructed … and reinvigorated to help meet the challenges of today’s publishing industry, where Media are myriad, Content is King, and Marketing is multi-channel. It’s been called. “The New Subscription Economy” and it’s now utilized by Publishers and Direct-To-Consumer Marketers alike.

It’s all about CONTENT! Content that engages the customer, that differentiates the brand, that addresses the Buyer where they are on their journey. And, that’s why that word plays so prominently in our name.

MEDIA plays in there as well – Content needs to live in many places and on many platforms – it’s whenever, wherever, on whatever (device) your customers want to enjoy your content.

The MARKETING effort is more complex, more disparate, more challenging, more demanding. There are more platforms, more sources, more data, more vendors, more metrics, more to execute, more to manage … more of everything – except time & staff.