By joining the MCMA, you will not only receive full membership benefits, but you will help ensure the continued growth of the consumer and b-to-b publishing industries and develop invaluable contacts for yourself and your business as you network and connect with other professionals in the industry.
Mission: The MCMA is devoted to helping our members achieve excellence and success in media and content marketing through education and networking opportunities.
Here are some interesting podcast related statistics that The Podcast Host found after conducting a survey!
It is for some of the American population according to the most recent Jacobs Media Tech Survey. Our friends at The Podcast Host have released the results from a survey they recently conducted. 780 people took part in the survey. Here are the highlights...
The radio's survival is mainly dependent on advertising. Are you wondering what is being done now that non-essential businesses are closing? Listen to the podcast created by Radio Ink explaining how radio owners & managers are working through this crisis.
Being that radio is dependent on advertising to survive, the industry is being hit hard. Non-essential businesses are closing and consumers are being asked to stay home all over the country. Radio Ink Magazine is producing a daily podcast with radio owners and managers on how they are working throug...
Are you considering in starting a podcast during this pandemic we are all coping with? This article gives detailed steps on how you can go about doing that right now from your own home.
(By Richard Davies) As we physically distance ourselves from others, many more people may turn to podcasts for calm reassurance and a sense of belonging. Our medium is uniquely spontaneous, informal and intimate. The listeners are there, they're waiting for you. Here's how to get them.
Looking for someone to talk through an idea or a challenge? Have a quick question that will help you get through an obstacle? Want to share something that worked for you, so that others can benefit? For all these reasons, and more, check out the MCMA's new members only Facebook community. https://www.facebook.com/groups/373502793316563/
We are a community, used to socializing over a drink and some great content. So, today, please share a photo of your home work space and a tip on how to stay productive at home. #MCMA #stay_at_home #flattenthecurve
Join the MCMA on April 14th at 3pm ET as we host a virtual conversation about marketing automation...it will be an informative panel focusing on how to make automation work for you in these changing times. http://ow.ly/MbUx50z1tNB
It was going to be our March in person event, it's now our April webinar. Join us for a in depth conversation about marketing automation. Register today at http://ow.ly/X4dj50z1oKF
How's everyone doing? Hope all of you are well and carrying on during this unprecedented time.
Some GOOD NEWS for those who have graduating high school seniors, current college students already enrolled in institutions of higher education, or those seeking professional development(new this year), we've extended our MCMA Scholarship Application Deadline to April 15th! Visit us at https://www.the-mcma.org/scholarships to apply today!
A note from our Board President, Jeff Hartford.
https://www.ammonline.org/message-from-amm
Whether you’re just beginning your marketing automation journey, or if you’re an old pro by now, this presentation is for you.
At this interactive panel session, learn from expert users and platform vendors about how marketing automation can help simplify, support and supercharge your marketing efforts.
You’ll get information on marrying your marketing strategy and goals with marketing automation platforms, and get specifics on how to implement and optimize your campaigns.
Register today at https://www.the-mcma.org/
It's not too late to register for our special webinar: Making Sense of Today’s Top Data Marketing Acronyms on Wednesday, February 19th from 12pm-1:15pm! Register now at the-mcma.org (Members are free; Non-members $25).
The Media & Content Marketing Association - MCMA's cover photo
Happy Holidays to all, especially to our entire membership. We are grateful to our sponsors and to all who donated gifts to make our event so special. And to all who attended our Annual Holiday Party on Tuesday, December 10th, our special thanks for joining us! Hope you enjoyed yourselves! Enjoy the pictures from the event!
Happy Holidays to all, especially to our entire membership. We are grateful to our sponsors and to all who donated gifts to make our event so special. And to all who attended our Annual Holiday Party on Tuesday, December 10th, our special thanks for joining us! Hope you enjoyed yourselves! Enjoy the pictures from the event!
Want to join us tomorrow but haven't registered? Call us at 888-859-8832 and we'll try to squeeze you in!
Need help with your Holiday Party registration? Email [email protected]
Don't miss out on the fun! Register for the Holiday Party online at https://www.the-mcma.org/
There's still time to register for next week's Holiday Party! Learn more about the annual tradition at https://www.the-mcma.org/
Will you be joining the celebration? There's still time to register! https://buff.ly/2QOMCRtWill
Better than a Black Friday Deal, get your tickets to celebrate with us! https://buff.ly/2QOMCRt
Have you registered to join us for our end of the year event? https://buff.ly/2QOMCRt
We can't wait to celebrate with you December 10th! https://buff.ly/2QOMCRt
A Look Ahead to 2020 – Paywalls, podcasts, pricing models, oneshot SIPs, investigative reporting...interesting discussion on how The New Republic, American Media and some other publishers are driving subs growth and revenue. Great to hear from Art Stupar, Steven Jacobs and Tony Pytlak, moderated by Nicole Bowman...Thanks to everyone who took time out of their day to join us! Enjoy the pics of our day.
A Look Ahead to 2020 – Paywalls, podcasts, pricing models, oneshot SIPs, investigative reporting...interesting discussion on how The New Republic, American Media and some other publishers are driving subs growth and revenue. Great to hear from Art Stupar, Steven Jacobs and Tony Pytlak, moderated by Nicole Bowman...Thanks to everyone who took time out of their day to join us! Enjoy the pics of our day.
Starting off this morning with a board meeting
Curious about what's in store for 2020? Learn about new trends in audience engagement, content monetization, brand extensions, and ancillary revenue. Hope to see you at our panel discussion on Wednesday! Moderated by Nicole Bowman, you'll hear from Arthur Stupar (The New Republic), Steven Jacobs (American Media) and Tony Pytlak (Strategic Fulfillment Group). It's not too late, you can register here: http://bit.ly/2CuHU2M.
MCMA 200
On this Veterans Day, and Every Day
The Media & Content Marketing Association - MCMA's cover photo
MCMA/DMCNY Event on the Subscription Economy
September 2019 Networking Reception
The party is just getting start for this month’s joint MCMA / DMCNY event at Arnold’s in NYC
The Media & Content Marketing Association - MCMA's cover photo
Does it matter what we call it?
Learn the differences among content marketing, branded content, and native advertising – Content Marketing Institute
A different approach in gaining new customers.
A guide to making branded podcasts that pop
Facebook is just one of the options.
Despite reported declines, advertisers say they aren't seeing an impact on campaigns (and that fixating on audience numbers isn't helpful anyway).
The next big thing in data...
The martech ecosystem needs a new class of tools for data buyers and sellers that curates and leverages data both online and offline.
Timing is everything when tweeting.
The "Everything is Timing" tool gives an aggregate view of when people on Twitter are watching video.
Update from content marketers.
While 90% are increasing their search and social budgets, few are making significant boosts.
Be the first in the box.
Increase your content’s chances to be the premium position zero in Google with these six steps – Content Marketing Institute
Amazon slashing royalties.
Amazon is reducing rates for royalties that it pays to creators using Amazon Prime Video Direct by as much as 33 percent...
Adjusting to a more private Facebook.
Brands will have to adjust, say marketers, but they see benefits in Facebook's future vision of privacy, messaging.
Better predictions from your data.
Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression analysis.
Getting back to basics with email.
Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes.
Starting small with ABM.
Starting small, or being very specific in defining what you’re trying to do, can earn some early wins with your ABM program.
Start marketing smarter....
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks — like lead management, email campaign development and landing page creation –because we’re...
A new Campbell soup?
The company is planning plant-based options, trendy bone broth and new recipes to help reheat the category.
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We were live from the MCMA summer social - with our own Greg Wolfe and his band
Welcome to today's panel on traditional sources for subscription marketing
We are live at the MCMA's March Education Session on paywalls and pay meters...our panel should be starting momentarily.
Welcoming remarks - April Luncheon
Closing out our March Luncheon! Thank you to all who attended!
Richard Hillman Public Relations
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