The Media & Content Marketing Association - MCMA

06/03/2019

The Media & Content Marketing Association - MCMA's cover photo

05/31/2019

Do you like live music, cocktails, and great company? Rock n' Roll into summer with our June Networking event featuring live music from our very own Greg Wolfe!
www.the-mcma.org

05/29/2019

Want a strong start to your Summer? Join the MCMA on June 19th!
www.the-MCMA.org

05/27/2019

Happy Memorial Day from the MCMA.
www.the-MCMA.org

05/26/2019

3 Ways Publishers Can Better Capitalize on Data

Three ways to maximize the value of your data

There are many paths available for publishers to maximize the value of their data, but there are three in particular that stand out and that almost any publisher can immediately employ.

05/26/2019

Media Brands: It’s About the Experience, Not the Channels - Folio:

Media Brands: It’s About the Experience, Not the Channels.

If you asked your readers about your “brand experience,” what would they tell you?

05/26/2019

Naytev Helping Publishers Optimize Social Content

Publishers can streamline and optimize the process with Naytev

Naytev has sought to simplify the entire social media process, creating a single platform that allows publishers to streamline and optimize how they push content to and manage responses from multiple channels.

05/24/2019

How Content Marketing Budgets Will Spend in 2019

How Content Marketing Budgets Will Spend in 2019

You need great content to have any hope of ranking with SEO, building a Facebook audience or succeeding in many of the other techniques of digital marketing today. So it’s no surprise that marketers are allocating 27% of their budgets to this tactic. How are they spending those content marketing b...

05/24/2019

Follow The Form: How To Get Good B2B Contact Data

What information should be included to get the best contact data?

B2B expert Bernice Grossman explains where companies go wrong when asking for information.

05/23/2019

10 Ways for Media Salespeople to Earn More Print Dollars in an RFP

10 Ways for Media Salespeople to Earn More Print Dollars in an RFP

Here are 10 key concepts that will help salespeople earn more print dollars in their multi-media RFPs.

05/22/2019

Get Branded Content Right

How to improve your branded content - learn from these examples

Branded content holds marketing power by immersing audiences in experiences they crave. Learn from these winning examples – Content Marketing Institute

05/22/2019

Here's what email marketers can learn from Morning Brew's expansion - Marketing Land

"Morning Brew sees a roughly 45 percent open rate, an enviable metric for any brand that has its own newsletters."

Sure, it's the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week.

05/22/2019

Kick off the summer with the MCMA. Join us June 19th at the Novotel Hotel for food, drinks, networking, and live music from our very own Greg Wolfe!
Visit www.the-mcma.org

05/21/2019

5 Ways to Cut Subscription Renewal Costs

5 Ways to Significantly Cut Subscription Renewal Costs

The key to cutting subscription renewal costs is marketing automation. Here are five tactics publishers can employ to increase renewals without costly marketing campaigns.

05/20/2019

The Media & Content Marketing Association - MCMA's cover photo

05/19/2019

The Fog of War: A major media company struggles to understand its own data - Digiday

The Fog of War: A major media company struggles to understand its own data

When data first pours into a company, it’s always unrefined. Departments struggle to make sense of it before it goes stale. But this story starts earlier—back when indecipherable data left executives in a fog of confusion and mixed signals. Sponsored by Domo.

05/19/2019

Time for B2B Publishers to Dive into Podcasts

"Podcasts aren’t new to the B2B sector. But, there’s no doubt that interest in podcasts is at an all-time high."

Podcasts are not just for B2C publishers. As their popularity and availability grow, it is becoming increasingly imperative for B2B publishers to meet their audience where they are and dive into this medium.

05/19/2019

Big Tech throws money at the local news problem

"The efforts are meant to show tech's support for quality journalism, even though its products and business models often feel at odds with fostering a quality news ecosystem."

The industry's products and business models often feel at odds with fostering a quality news ecosystem.

05/17/2019

The Price Of Convenience: What Consumers Want From Subscription Services

The Price Of Convenience: What Consumers Want From Subscription Services

They expect variety and savings. And email is their favorite messaging channel, Digitas reports.

05/17/2019

What is identity resolution? - MarTech Today

"What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing."

What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing.

05/16/2019

Expert: Fake news outperforming truth - Internet - BizReport

"'Fake news and false stories reach more people and spread 6x faster than genuine content.'"

In a year that was marked by ta social media executive talking to the American Congress about fake news, there were also scars left on the digital ad industry. We asked an expert what marketers and content producers can expect in 2019.

05/15/2019

'Publishers were always a second priority': Confessions of a former Facebook exec on the platform's struggles with video - Digiday

"A former Facebook executive candidly shares his thoughts on Facebook's video business and its ongoing relationship with publishers."

A former Facebook executive candidly shares his thoughts on Facebook's video business and its ongoing relationship with publishers.

05/15/2019

Keynote - David Nussbaum of America's Test Kitchens

05/15/2019

05/15/2019

I love practical application! Wishing you were here for MCMA Day at The Princeton Club NYC

05/15/2019

Greg Wolfe(r) introduces Stephen Diorio, director Forbes Marketing Accountability Initiative

05/15/2019

05/15/2019

Google Rallies Advertising Industry At IAB Summit To Stop Fraud

"Some believe blockchain can reduce ad fraud by detecting the invalid traffic. The technology might be able to follow the money if it can tap into the entire ecosystem, but won’t necessarily detect valid from invalid traffic or detect shell companies."

Google Senior Product Manager and co-creator of ads.txt Per Bjorke rallied advertisers, agencies, and publishers to work together to stop ad fraud at the IAB Leadership Summit.

05/15/2019

If you aren’t here, you are missing out on some great conversations! There’s still time to join us (& a few open seats) at The Princeton Club NYC

05/15/2019

We are looking forward to seeing you soon - come straight over, we’ll have the coffee waiting. #mcmaday2019 Princeton Club of New York

05/14/2019

In response to some questions, here's the rough agenda for tomorrow's (5/15) MCMA Day.

9:15AM Roundtables Begin

11:15AM First Keynote

12 Noon Lunch Program begins including presentation of MCMA Scholarship recipients and second keynote.

2:30 Networking and additional networking...

Any questions (or if you want to register) email [email protected].

05/14/2019

Experts: How brands can make video and TV work for them - Advertising - BizReport

Experts: How brands can make video and TV work for them

More and more Americans are cutting the cable cord to stream video - television and movies - online. This change, though, doesn't mean video is dead. In fact, according to several experts, this change could be an opportunity for brands to more deeply engage via video content. Here's how.

05/13/2019

Trends, predictions and pitfalls: What we can learn from digital payment transparency - Digiday

"In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety, all of which have a direct effect on payments from demand partners."

In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX.

05/13/2019

See You Wednesday? Register at www.The-MCMA.org.

05/12/2019

Dataphobia: Consumers Distrust Personalization, Survey Shows

"Many consumers distrust use of data for news feeds and purchase recommendations, a survey by RSA finds."

Many consumers distrust use of data for news feeds and purchase recommendations, a survey by RSA finds.

05/12/2019

Brands: How dark marketing can improve engagement - Advertising - BizReport

"Dark marketing is a new phenomenon revolutionizing the contemporary digital marketing ecosystem--hyper-customized, targeted marketing. It's the process of gathering all the information that people openly share on the internet - from demographics to interests - and using that information to create custom audiences and drive messages that is unique to the individual's online experience."

Have you ever noticed that you rarely see social media ads from big brands like Apple or even Google? That is because many big brands have keyed in on targeting, and as such, their ads are shown to only a handful of consumers. It's a strategy called dark marketing and the strategy could prove valuab...

05/12/2019

Cybersecurity for marketers: Teamwork is key to protect data - Marketing Land

"Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions."

Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions.

05/10/2019

Expert: How to develop a better omni-channel strategy - Advertising - BizReport

Expert: How to develop a better omni-channel strategy

For the past five years, marketing experts have been talking more about omni-channel strategies for brands. The problem is that while, in the beginning, simply being on social and content channels may have been enough, it isn't any longer. We asked one expert to shed like on what omni-channel looks....

05/10/2019

Search Turns Predictive Into Addictive

"You see that today people, for the most part, search for content. But soon, as we have seen with voice-activated devices, these devices will deliver the .......... automatically based on a variety of data and actions taken by the device owner."

There's a movement underfoot that Selina Eizik, Conductor COO and former CEO at Acronym, calls "predictive and addictive." She wants to lead it.

05/09/2019

Marketers cautious about influencers' authenticity, per new survey - MarTech Today

"Influencer marketing could use some soul searching, a recent survey points out."

The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of influencers.

05/08/2019

Move Over, Banner Ads | AdExchanger

"This is such an important inflection point for the industry because when we finally combine the power of technology, automation and data, these emerging channels will be unrivaled in their ability to build brands, reach audiences and give buyers more control over ad placements."

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media director at PMG. Banner ads have reigned over programmatic for years. Although demand-side platfo...

05/08/2019

The One Rule Nearly Every Marketer Breaks

The One Rule Nearly Every Marketer Breaks

Must every single communication a consumer gets from Brand X include at least one reference to the buying of a given product or service?

05/07/2019

What marketers should know about Hulu's new 'pause' ads - Marketing Land

"Hulu is currently testing the ad with Coca-Cola and Charmin, and expects to make it generally available for select content by next quarter. The availability of this type of ad is the clearest sign yet that advertisers are acknowledging the marked rise in streaming video viewing, and a shift in how people consume media."

The media platform is currently testing the static ad units with Coca-Cola and Charmin.

05/06/2019

The data bridge: Linking offline and online data for comprehensive B2B targeting - Digiday

"Some marketers think B2B advertising is fine the way it is. They think their ROI is as good as it can be. They think their data works well for them. But they’re wrong. "

Some marketers think B2B advertising is fine the way it is. They think their ROI is as good as it can be. They think their data works well for them. But they’re wrong. Sponsored by AdDaptive.

05/05/2019

Creative Is The Next Frontier For Data-Driven Marketing | AdExchanger

"Evidence that creative contributes more to the success of an ad than media elements such as targeting and reach has accumulated for years. Data-driven media optimization has moved the needle a bit, but most research still favors creative’s influence."

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Frank, research vice president and distinguished analyst at Gartner. Ever since the ad industry made “creative” a noun, agencies ...