The Media, Audience & Content Marketing Association - MACMA

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The Media, Audience & Content Marketing Association - MACMA

WELCOME TO MACMA'S FACEBOOK PAGE! We provide a forum for education and networking for the consumer and B-to-B media publishing industries.

By joining the MCMA, you will not only receive full membership benefits, but you will help ensure the continued growth of the consumer and B-to-B publishing industries and develop invaluable contacts for yourself and your business as you network and connect with other professionals in the industry.

07/31/2026

Audience development has evolved.

Today's audience leaders aren't just growing audiences—they're connecting content, community, data, technology, and revenue to drive sustainable business growth.

Join us on September 24 at the Chicago Yacht Club for MACMA Chicago as we explore:

From Audience Development to Audience Architecture: How audience leaders are becoming the connective tissue across content, community, data, technology, and revenue.

Hear practical insights, discover innovative strategies, and connect with fellow publishing and media professionals who are shaping the future of audience engagement.
📍 Chicago Yacht Club
📅 September 24, 2026

If you're responsible for audience growth, digital strategy, content, marketing, subscriptions, or revenue, this is a conversation you won't want to miss.

Register TODAY to save $45 off of your early registration rate for media firms, publishers and consultants. Rate ends on August 15, 2026.

https://lnkd.in/gdMQzgBC

07/22/2026

Join MACMA on September 24 in Chicago for "From Audience Development to Audience Architecture: How audience leaders are becoming the connective tissue across content, community, data, technology, and revenue."

As the audience role moves beyond lists, traffic, circulation, and registrations, the next frontier is how the triad of audience, editorial/content, and sales teams can use audience insight, engagement signals, and emerging tools like AI to work together around shared strategy and shared growth.

Register TODAY using this link: https://www.the-macma.org/events-1/audience-architecture-the-new-operating-system-for-media-growth?utm_source=macma&utm_medium=linkedin&utm_campaign=Chicago4.0

06/09/2026

The Media, Audience & Content Marketing Association wants to hear from you! Take are poll and let us know which title and focus you'd most like to see for the Chicago 2.0 event.

💠 From Audience Development to Audience Architecture — how the audience role is moving beyond lists, traffic, circulation, and registrations into a broader business function.

💠 The Audience Engagement Triad — a centerpiece discussion on how audience, content/editorial, and revenue teams need to work together as one connected operating model.

Or suggest a different one. Do your voting (or suggesting) in the comments, and be a part of

The MACMA Website is THE place to keep on top of events, topics, and trends. Join MACMA today - it's FREE. 💲
https://lnkd.in/g36F7xv8

06/03/2026

Mark your calendars and plan to join your colleagues for MACMA in Chicago! MACMA's Chicago 4.0 will be on September 24 at the Chicago Yacht Club.

This year’s program will explore how AI is reshaping the balance between audience, content, and revenue — from search and discoverability to audience ownership, content strategy, monetization, and what’s actually working inside media organizations right now

Early confirmed speaker: Erin Hallstrom, Director of Content Operations and Visibility, EndeavorB2B.

Watch here for additional speaker announcements soon.

04/29/2026

The inaugural session will begin with an Interview by Bill Levine, FEATURING Rafat Ali, CEO/Founder, Skift. Levine and Ali will cover audience-first strategy, AI practical use vs. hype, events/research/premium content as growth drivers and more!

🎙️ Join us for Episode 1 on
📅 Thursday, May 14, 2026
🕰️ Beginning at 12:00 pm Eastern

Details and registration: www.the-macma.org

04/17/2026

MACMA's NYC Industry Day has a new home at The Paley Center for Media! You'll get takeaways to implement immediately for business success and, as always, ample networking time to connect with peers, build relationships, and learn from experts.

💲 💸 The discount on all registrations has been increased to $75! 💲 💸
And extended through Friday, April 17. Don't miss out! Register today: https://lnkd.in/gkA_3X2s

Engaging content includes:
👉 Audience Persona Audit: Are the core engaged users who you think they are?
AnnMarie Wills, Co-Founder & CEO, Leverage Lab
Roberta Muller, Senior Vice President, Product Development, Northstar Travel Group

👉 From Passive Users to Active Participants: Turning Trust Into Deeper Engagement
Alan Smith, Manager, Community Leadership, Consumer Reports

👉 The New Rules of Audience Value
Rafat Ali, CEO Skift

👉 AI and Audience Engagement
Rob Keenan, SVP and Practice Lead, Outsell

👉 Panel: Audience Moats — What Media Companies Must Build Now to Grow, Monetize, and Matter
Tracy Fischer, VP, Audience, The Channel Company
William Crane, Senior Director of Audience Growth, Arizent

Time and Location:
May 05, 2026, 11:00 AM – 5:30 PM EDT
The Paley Center For Media NYC, 25 W 52nd St, New York, NY 10019, USA

Schedule:
· Doors open 11am ET
· Sessions 11:30 am -4 pm ET
· Lunch 12:30 pm ET
· Networking/Cocktails 4:00-5:00 pm ET

04/08/2026

SPEAKER PREVIEW: Rafat Ali, CEO/Founder, Skift

Ali was the founder of paidContent, one of the earliest must-read paid newsletters on the economics of digital media. He has carried that same innovative instinct into Skift by turning it into a modern hybrid of premium journalism, research, and events. You don't want to miss the opportunity to hear from Ali live at MACMA Industry Day 2026.

💠 From Audience Reach to Audience Value 💠

Register TODAY to - like Rafat Ali - and SAVE $50! Offer good through April 14 only.

Registration (including $50 discount): https://lp.constantcontactpages.com/ev/reg/5xvw7p6?utm_source=macma&utm_medium-facebook&utm_campaign=nyc_macma_day_reg_$50

04/07/2026

One week only! Save $50 on registration for THE media, audience, and content marketing event of the season: MACMA Industry Day!

💠 From Audience Reach to Audience Value 💠

✔️ Register TODAY to take advantage of this limited time offer: https://lp.constantcontactpages.com/ev/reg/5xvw7p6

👉 Join industry leaders and colleagues on Tuesday, May 5 at the The Paley Center, Midtown Manhattan

Speakers from: Skift, Consumer Reports, Leverage Lab, Northstar Travel Group, Outsell, The Channel Company, Arizent and more!

Agenda
-Doors open 11am
-Sessions 1130-4 (except Lunch hour-3.5 hours of content)
-Lunch 12:30
-Networking/Cocktails 4-5

💡 Don't wait, this offer ends on April 14 and will not be repeated! Register: https://lp.constantcontactpages.com/ev/reg/5xvw7p6

Address

New York, NY

Telephone

+18562578117

Website

http://www.the-macma.org/

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