HardPin

HardPin A positive-impact media company with digital roots and global reach Hardpin is a positive-impact media company with digital roots and global reach.

We believe in the power of stories — skillfully told — to change/disrupt/inspire the world. Traveling alongside President Barack Obama in 2012, our founding partners captured, produced, and elevated extraordinary moments on the campaign trail that inspired a country- and re-elected a president. We built our company based on the ideals and values our small team shared on the campaign, and the magic

we discovered working together. Our values and versatility have allowed us to become a trusted partner of global companies and causes, in addition to every Democratic presidential nominee since 2012.

07/07/2025

HardpinLabs: No Joke: Russ Calkins, Hardpin CTO and Partner talks getting serious with the use of AI generation.

04/07/2025

HardpinLabs: 🎬☁️ Excited to present this week's Tech Stack Tuesday featuring Hardpin CTO & Partner Russ Calkins! Film production yields vast amounts of data that must be stored efficiently to avoid soaring costs. Join us as Russ shares expert tips on managing storage expenses in the cloud. 🔗

02/07/2025

HardpinLabs: 🌟 More Than Views 🌟 Creating content that connects with a wide audience isn't easy. It involves overcoming struggles, testing new ideas, and staying authentic. 💡 Get some valuable insights from Hardpin CTO and Partner Russ Calkins on focusing on what truly resonates with your audience instead of chasing views from people outside of it.

30/06/2025

HardpinLabs: Part 3 of our series is here! 🎬 How long does it take to create quality content? Creative Director Will Hyler believes it can be done in just 3 hours using AI. Watch as Hardpin CTO & Partner Russ Calkins tests this theory in real time. ⏱️🧐 Who will come out on top - the human touch or artificial intelligence? 🤔 🔗 Link in bio to find out!

27/06/2025

HardpinLabs: 🚀 Part 2 is here! Join Hardpin's Creative Director Will Hyler and our CTO & Partner Russ Calkins as we explore the fascinating world of AI in video production. Get ready for insightful feedback, sharp critiques, and a journey towards mastering machine-made storytelling...or at least trying to 😉🎥

25/06/2025

HardpinLabs: Celebrating wins, calling out quirks, and learning along the way ✨ Join me in a real-time insight session with Hardpin's Creative Director, Will Hyler, as we dive into the world of production, video storytelling, AI skills, and the creative process. Stay tuned for Part 1 where our CTO and Partner Russ Calkins puts his exceptional talents to the test!

23/06/2025

HardpinLabs: 🎥 Exciting discussions sparked by a recent NYT article on how AI is revolutionizing the creative industry! Our CTO and Partner Russ Calkins dives into how AI is reshaping the future of film and media. It's not about replacing creativity but enhancing it to unlock new possibilities for collaboration and innovation. 🚀💡

20/06/2025

HardpinLabs: Behind the scenes of our 90s-inspired "Hardpin Heroes" toy commercial (Pt. 5 aka The Finale)

☑️The Set Up (Pt.1)
☑️The Jingle (Pt. 2)
☑️The Voice (Pt.3)
☑️The Visuals (Pt.4)

And Finally...

How did Hardpin's Creative Director Will Hyler figure out how to make the AI-generated images move??

From camera moves to cursed AI-generated kids (never again), check out how he brought the still images to life.

18/06/2025

HardpinLabs: But wait there's more...Behind the scenes of Hardpin Heroes (Pt. 4)

Hardpin's Creative Director Will Hyler takes us back to those Saturday morning childhood memories 🎮✨—blending nostalgia with a modern twist.

Will breaks down how he used to generate this 90s toy commercial visual aesthetic.

This video covers prompt design, visual consistency, iteration challenges, and why AI was particularly well-suited for this retro, stylized project.

16/06/2025

HardpinLabs: Behind the scenes of our 90s-inspired "Hardpin Heroes" commercial! (Pt. 3) 🦸‍♂️💥

Watch as our Creative Director Will Hyler breaks down how we recreated that nostalgic toy commercial magic using AI technology. From the perfect announcer voice to those signature audio imperfections that make it feel authentically 90s!

"Achieving authenticity here is more than getting the right voice. It's getting it to sound like it was recorded in the nineties." - Will

13/06/2025

Lights, Camera, Action Heroes (Pt. II) The Jingle:
Hardpin Creative Director Will Hyler demonstrates how to strike the right chord with AI music composition

11/06/2025

Lights, Camera, Action Heroes! (Pt. 1) Hardpin Creative Director Will Hyler breaks down the AI art of turning real people into kickass 90's style action figures. Behind the scenes extravaganza. 🦸🏻‍♂️

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