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Innovision Advertising

Innovision Advertising Innovision Advertising is a WBE certified advertising agency specializing in media buying and media planning for traditional and digital advertising.

Innovision Advertising is a WBE certified advertising agency that specializes in media buying, media planning, and advertising strategy for traditional and digital media. We find the best suited media options for your business based upon your budget and specific goals. Then we customize an advertising plan that will increase your visibility in the marketplace, attract more customers, and improve y

Innovision Advertising is a WBE certified advertising agency that specializes in media buying, media planning, and advertising strategy for traditional and digital media. We find the best suited media options for your business based upon your budget and specific goals. Then we customize an advertising plan that will increase your visibility in the marketplace, attract more customers, and improve y

Operating as usual

A big congrats to our friend and colleague Wellington Lora Jr., CEO and Founder of the Cueniverse! He created, mixed and...
05/04/2022
Bark Drops a New Love Song to Canines for the Pandemic Era

A big congrats to our friend and colleague Wellington Lora Jr., CEO and Founder of the Cueniverse! He created, mixed and appeared in this cute track featured in Adweek! 🐶🐾

The brand returns to a hit formula for the 2022 anthem, 'Thank F#$% For Dogs.'

Sat 5/21 ✨Save the date New Yorkers! 💃🏻🕺🏻Dance Parade New York #danceparadenyc
04/14/2022
16th Annual Dance Parade and Festival Promo

Sat 5/21 ✨Save the date New Yorkers! 💃🏻🕺🏻
Dance Parade New York #danceparadenyc

The 16th Annual Dance Parade and Festival is coming to New York, Saturday May 16th. See the Ribbon Cutting Ceremony at 20th and Broadway and watch thousands ...

FREE ways to promote your business in 2022: - Claim your Google business listing - Start an enewsletter- Launch a referr...
12/29/2021
8 ways to build an effective marketing campaign on a tight budget

FREE ways to promote your business in 2022:

- Claim your Google business listing
- Start an enewsletter
- Launch a referral program
- Post offers on social media

More free and low cost tips here:

These ideas can drive revenue even when spending is limited.

10/29/2021

Meet this year’s nominees ✨

Chelsey is the founder and managing partner of Innovision Advertising in Canandaigua. At the age of 28 she left a high-level, well-paying job in New York City to build her own company from the ground up. Through her leadership and drive for excellence, Innovision Advertising has grown into a very successful business.

Congratulations Chelsey!

“Develop A Message That Builds Credibility Over Time”….Chelsey Pendock weighs in on Forbes Agency Council Expert Panel. ...
10/19/2021
Council Post: 16 Effective Ways To Create An Evergreen Video Ad Campaign

“Develop A Message That Builds Credibility Over Time”….Chelsey Pendock weighs in on Forbes Agency Council Expert Panel. #Forbes Forbes Agency Council

While one may not typically think of advertisements as having a long shelf life, when you combine evergreen content with the proven power of video to reach the masses, the content of a video ad can remain effective for an extended period of time.

Chelsey’s been featured in the Forbes Agency Council Expert Panel highlighting strategic ways brands can partner up this...
09/08/2021
Council Post: How Brands Can Partner Up To Gain More Customers This Holiday Season

Chelsey’s been featured in the Forbes Agency Council Expert Panel highlighting strategic ways brands can partner up this holiday season! Forbes Forbes Agency Council ForbesWomen #HolidayAdvertising

Brands that combine their marketing efforts can get their offerings in front of more consumers, capture the attention of those who are in the shopping spirit to drive business and increase fourth-quarter revenues.

03/31/2021

Did you know:
21% of people abandon their shopping cart because checkout took too long. 🛒⏱

- 41 Cart Abandonment Rate Statistics, Baymard Institute, Sept 2019

06/19/2020

We're OPEN for BUSINESS and excited to see you! With Father’s Day coming up, you’ll be able to browse our beautifully stocked showrooms with Deep Seating, Dining, Firepits, Grills, Umbrellas & Accessories.

STORE HOURS: Mon/Wed/Fri/Sat: 10am-6pm (Public)
Tues/Thurs: 9am-10am (for persons 65+ or underlying medical conditions)
Tues/Thurs: 10am-8pm (Public)
Sunday: 11am-5pm Sunday (Paramus closed Sunday)

Timeline Photos
05/22/2020

Timeline Photos

From TBHC to you: thank you for staying at home, so we can keep coming to work. As the long weekend approaches, if you venture outside, please be sure to stay safe, wash your hands and social distance!

04/07/2020
The Importance of Advertising

This video outlines how a strategic advertising plan can make a significant impact on the growth of your business. A well planned ad campaign paired with effective follow-through will turn new customers into repeat customers. #ADvice

Innovision's Chelsey Pendock was featured on the Law & Business podcast discussing the effects of COVID-19 on the advert...
04/06/2020
Law & Business Episode 55 with Chelsey Pendock: Advertise in Difficult Times

Innovision's Chelsey Pendock was featured on the Law & Business podcast discussing the effects of COVID-19 on the advertising industry and small businesses.

Anthony Verna (advertising lawyer) and Chelsey Pendock (advertising agency founder) talk about the need to advertise in economic downturns.

When A Recession Comes, Don't Stop Advertising
03/24/2020
When A Recession Comes, Don't Stop Advertising

When A Recession Comes, Don't Stop Advertising

With talk of a possible economic slowdown, numerous case studies have pointed out that marketers should not cutback on their advertising. Those advertisers that maintain their "share of voice" or change their ad message to emphasize value, often end up with a higher "share of market".

03/09/2020
How to Measure Advertising Results

This video provides tips and metrics for evaluating media placement and measuring advertising campaign effectiveness.

This video is presented by Chelsey Pendock, Advertising Strategist and Managing Partner of Innovision Advertising. Chelsey is an award-winning media planner with expertise in both traditional and digital media.

For more information:
https://innovisionadvertising.com/

02/11/2020
Basics of Digital Advertising

This short video provides a brief overview of the different types of digital advertising and how each digital advertising product works. You'll walk away with a basic understanding of the capabilities of video, streaming, display, native, social media, mobile, pay-per-click and IP targeting.

This video is presented by Chelsey Pendock, Advertising Strategist and Managing Partner of Innovision Advertising. Chelsey is an award-winning media planner with expertise in both traditional and digital media.

For more information:
https://innovisionadvertising.com/

01/18/2020
How To Determine Your Target Audience

It’s important to identify and understand the characteristics of your target audience so you know where to specifically reach them, rather than spending too much money to reach everyone. As you refine your audience insight, you’ll start to see higher conversion rates and a better ROI. In this video, you'll learn some tips to help you define your target market.

This video is presented by Chelsey Pendock, Advertising Strategist and Managing Partner of Innovision Advertising. Chelsey is an award-winning media planner with expertise in both traditional and digital media.

For more information:
https://innovisionadvertising.com/

01/01/2020

Let the
Roaring Twenties
begin!

#GenZAdvertising
11/27/2019

#GenZAdvertising

11/26/2019
Fun Fact!  #Video Advertising #YouTubeAdvertising
11/25/2019

Fun Fact! #Video Advertising #YouTubeAdvertising

10/01/2019
The Benefits of Hiring an Advertising Agency

This video provides an overview of the specific benefits advertisers can expect when working with an advertising agency. You'll discover how the ad agency leverages their expertise to save advertisers time and money while strategically optimizing campaign results.

This video is presented by Chelsey Pendock, Advertising Strategist and Managing Partner of Innovision Advertising. Chelsey is an award-winning media planner with expertise in both traditional and digital media.

For more information:
https://innovisionadvertising.com/

08/09/2019
How Much to Budget for an Ad Campaign

Whether your company is new or established, this video provides an overview for what your advertising budget range should be in order to be effective. It also provides insight on what to expect in terms of timing and results.

This video is presented by Chelsey Pendock, Advertising Strategist and Managing Partner of Innovision Advertising. Chelsey is an award-winning media planner with expertise in both traditional and digital media.

07/16/2019
Key Components of an Effective Ad Message

This video dives into what makes an advertisement effective. There are 4 primary rules to apply when crafting a unique message that will appeal to your target audience. This video is presented by Chelsey Pendock, Advertising Strategist and Managing Partner of Innovision Advertising. Chelsey is an award-winning media planner with expertise in both traditional and digital media.

A little nugget of good info from our friends at Cueniverse!
07/16/2019
How to License Music for your Video, Film or Media

A little nugget of good info from our friends at Cueniverse!

The Cueniverse blogs educates readers about licensing, strategies and information around the world of original & production music.

What are the key components of an effective ad message? Find out in this first video of the ADvice series presented by I...
07/13/2019
Key Components of an Effective Ad Message

What are the key components of an effective ad message? Find out in this first video of the ADvice series presented by Innovision Advertising!

This video dives into what makes an advertisement effective. There are 4 primary rules to apply when crafting a unique message that will appeal to your targe...

More & more advertising options are becoming available all the time. Working with a media-buying team (like Innovision) ...
02/04/2019
How -- And Where -- To Maximize Your Advertising Dollars In 2019

More & more advertising options are becoming available all the time. Working with a media-buying team (like Innovision) can make choosing the best options easy, time-saving, cost effective and rewarding!

Members of Forbes Agency Council offer tips on where to focus marketing efforts and budgets in 2019.

Our friends at WantLeverage Communications posted their marketing predictions for 2019 and Innovision's Chelsey Pendock ...
01/15/2019
2019 Marketing Predictions From Our Circle of Experts - WantLeverage

Our friends at WantLeverage Communications posted their marketing predictions for 2019 and Innovision's Chelsey Pendock was quoted!

I’m proud to be a member of the New York City Marketing Resource Group, a consortium of New York City metro area marketing and communications professionals, representing everything from web development to videography, media buying, content, graphic design, email marketing, social media and more. W...

01/01/2019

Happy New Year!

Address

New York, NY

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

1-855-95-MEDIA

Products

Advertising Strategy, Media Buying & Media Planning

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FREE ways to promote your business in 2022: - Claim your Google business listing - Start an enewsletter - Launch a referral program - Post offers on social media More free and low cost tips here:
“Develop A Message That Builds Credibility Over Time”….Chelsey Pendock weighs in on Forbes Agency Council Expert Panel. #Forbes Forbes Agency Council
Chelsey’s been featured in the Forbes Agency Council Expert Panel highlighting strategic ways brands can partner up this holiday season! Forbes Forbes Agency Council ForbesWomen #HolidayAdvertising
Well that's what you call good advertising!
Did you know: 21% of people abandon their shopping cart because checkout took too long. 🛒⏱ - 41 Cart Abandonment Rate Statistics, Baymard Institute, Sept 2019
Now Open!
This video outlines how a strategic advertising plan can make a significant impact on the growth of your business. A well planned ad campaign paired with effective follow-through will turn new customers into repeat customers. #ADvice
Innovision's Chelsey Pendock was featured on the Law & Business podcast discussing the effects of COVID-19 on the advertising industry and small businesses.