TVB TVB is the not-for-profit trade association of America’s commercial broadcast television industry. TVB is the not-for-profit trade association representing America’s $21 billion local broadcast television industry.

Its members include over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse va

Its members include over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse va

Operating as usual

According to 2021 data from hyperlocal streaming service VUit, Hurricane Ida, multi-state tornado event, floods and fire...
12/17/2021
Weather, Climate Drive Most Out-Of-Market Viewers To Local Streaming Newscasts

According to 2021 data from hyperlocal streaming service VUit, Hurricane Ida, multi-state tornado event, floods and fires brought viewers from across the country to local market newscasts streamed on VUit. KTSF San Francisco was the most-watched station on the platform. https://tvnewscheck.com/top-news/journalism/article/weather-climate-drive-most-out-of-market-viewers-to-local-streaming-newscasts/

Weather and climate-related stories and high school sports are the leading drivers of out-of-market viewers to local streaming newscasts in 2021 according to data released by Gray Television-backed VUit, a free, ad-supported national streaming service aiming to be the “Netflix of Live, Local, and ...

Your presence is the best present. Make a plan to get home from holiday parties safely. #BuzzedDriving is #DrunkDriving....
12/16/2021

Your presence is the best present. Make a plan to get home from holiday parties safely. #BuzzedDriving is #DrunkDriving. #ProjectRoadblock

For more info, visit: https://www.tvb.org/projectroadblock/

NHTSA Ad Council

Your presence is the best present. Make a plan to get home from holiday parties safely. #BuzzedDriving is #DrunkDriving. #ProjectRoadblock

For more info, visit: https://www.tvb.org/projectroadblock/

NHTSA Ad Council

Soaring revenues from the legalized #SportsBetting industry continue to boost sports TV networks -- benefitting from nat...
12/15/2021
Sports Betting Forecast To Hit $11B By 2025, Closer Ties To TV Networks Expected

Soaring revenues from the legalized #SportsBetting industry continue to boost sports TV networks -- benefitting from national TV advertising marketing dollars as well as other revenue in closer partnerships and ownerships.

https://www.mediapost.com/publications/article/369411/sports-betting-forecast-to-hit-11b-by-2025-close.html

Soaring revenues from legalized sports betting continue to boost sports TV networks, benefitting from national TV ad marketing dollars and other revenue in closer partnerships and ownerships.

From increased adoption of impressions-based measurement to the rapid rise of sports betting, 2021 was a winning year fo...
12/14/2021
Move To Impressions-Based Measurement, Sports Betting Brighten ’22 Outlook

From increased adoption of impressions-based measurement to the rapid rise of sports betting, 2021 was a winning year for local broadcast TV advertising.

https://tvnewscheck.com/top-news/business/article/move-to-impressions-based-measurement-sports-betting-brighten-22-outlook/

Over the past year, the local broadcast TV market saw many exciting advancements across a range of areas, including increased adoption of impressions-based audience measurement, the rapid rise of the sports betting category and, despite the auto industry’s ongoing challenges due to the supply chai...

Won’t you please join TV stations across the country and help keep your community safe?Participating is easy: Commit you...
12/14/2021

Won’t you please join TV stations across the country and help keep your community safe?

Participating is easy: Commit your station, Download the creative, Run the spots 12/-26-21/31. Register your station here: https://www.tvb.org/projectroadblock/register-your-station/

NHTSA Ad Council

Won’t you please join TV stations across the country and help keep your community safe?

Participating is easy: Commit your station, Download the creative, Run the spots 12/-26-21/31. Register your station here: https://www.tvb.org/projectroadblock/register-your-station/

NHTSA Ad Council

TVB is proud to sponsor #ProjectRoadblock and help reduce #BuzzedDriving across the country. Please drive sober and safe...
12/10/2021

TVB is proud to sponsor #ProjectRoadblock and help reduce #BuzzedDriving across the country. Please drive sober and safe this holiday season!

For more info, visit: https://www.tvb.org/projectroadblock/

TVB is proud to sponsor #ProjectRoadblock and help reduce #BuzzedDriving across the country. Please drive sober and safe this holiday season!

For more info, visit: https://www.tvb.org/projectroadblock/

Based on Kagan projections, the U.S. broadcast station industry is expected to reach $40.05 billion in 2022 total advert...
12/09/2021
Bet On This: Political, Sports Wagering To Power Radio/TV in ’22 | Radio & Television Business Report

Based on Kagan projections, the U.S. broadcast station industry is expected to reach $40.05 billion in 2022 total advertising revenue, up 13.2% from $35.39 billion in 2021. https://www.rbr.com/bet-on-this-political-sports-wagering-to-power-radio-tv-in-22/

A "deluge' of ads from expanded legalized sports betting and the return of midterm political ad spending in 2022 are expected to aid U.S. broadcasters’ rebound from the pandemic. That's the key conclusion from S&P Global Market Intelligence Senior Research Analyst Justin Nielson, who works in the ...

"The pool of respondents who chose to watch programs on a smartphone (16 percent), spent far less time viewing than thos...
12/07/2021
Screen Size Matters: Study Highlights Viewer Preferences

"The pool of respondents who chose to watch programs on a smartphone (16 percent), spent far less time viewing than those who viewed on a bigger TV screen (one hour 49 minutes for smartphone users versus seven hours 14 minutes for TV screen users)." - Hadassa Ge**er, Chief Research Officer, TVB.

Read more: https://www.ana.net/blogs/show?id=mm-blog-2021-12-tv-screen-size

Measurement across media platforms has been challenging and far from seamless, with a variety of metrics, third party companies, and media organizations approaching it differently. On a positive note, the industry’s move to impressions has facilitated the ability to combine audiences across platfo...

Heading to a holiday party? Make a plan to get home safe. Buzzed driving is drunk driving. #ProjectRoadblockIn partnersh...
12/06/2021

Heading to a holiday party? Make a plan to get home safe. Buzzed driving is drunk driving. #ProjectRoadblock

In partnership with the Ad Council and NHTSA (National Highway Traffic Safety Administration).

For more info, visit: https://www.tvb.org/projectroadblock/

Heading to a holiday party? Make a plan to get home safe. Buzzed driving is drunk driving. #ProjectRoadblock

In partnership with the Ad Council and NHTSA (National Highway Traffic Safety Administration).

For more info, visit: https://www.tvb.org/projectroadblock/

Has your station signed up to participate in #ProjectRoadblock yet? Local broadcast TV’s support of Project Roadblock no...
12/03/2021
Register Your Station – TVB

Has your station signed up to participate in #ProjectRoadblock yet? Local broadcast TV’s support of Project Roadblock not only displays its commitment to the safety of communities but also demonstrates broadcasters’ power to influence, persuade, and affect social behavior.

Register your station here: https://www.tvb.org/projectroadblock/register-your-station/

HUT/PUT National Prime TrendsTransitioning to ImpressionsNielsen Total Audience ReportCompetitive MediaHelp Stop Relative Duration WeightingTVB Insights

"People's preference is to watch long form programming on a TV screen. Eighty percent chose the larger TV screen compare...
12/02/2021
Screen Size Matters: Study Highlights Viewer Preferences

"People's preference is to watch long form programming on a TV screen. Eighty percent chose the larger TV screen compared to 16 percent who chose a smartphone screen." - Hadassa Ge**er, chief research officer, TVB.

More about why screen size matters: https://www.ana.net/blogs/show?id=mm-blog-2021-12-tv-screen-size

Measurement across media platforms has been challenging and far from seamless, with a variety of metrics, third party companies, and media organizations approaching it differently. On a positive note, the industry’s move to impressions has facilitated the ability to combine audiences across platfo...

Together with NHTSA and the Ad Council, we're putting the brakes on buzzed driving this holiday season with Project Road...
12/01/2021

Together with NHTSA and the Ad Council, we're putting the brakes on buzzed driving this holiday season with Project Roadblock - a multiplatform drunk driving prevention campaign exclusive to local broadcast TV stations.

For more info, visit: https://www.tvb.org/projectroadblock/ #ProjectRoadBlock

Together with NHTSA and the Ad Council, we're putting the brakes on buzzed driving this holiday season with Project Roadblock - a multiplatform drunk driving prevention campaign exclusive to local broadcast TV stations.

For more info, visit: https://www.tvb.org/projectroadblock/ #ProjectRoadBlock

This new development will move the technology forward and unlock innovative business scenarios for the broadcast ecosyst...
11/30/2021
ATSC Opens RFP For 3.0 Broadcast Core Network Technologies

This new development will move the technology forward and unlock innovative business scenarios for the broadcast ecosystem.
https://tvnewscheck.com/top-news/tech/article/atsc-opens-rfp-for-3-0-broadcast-core-network-technologies/

The Advanced Television Systems Committee on Monday announced the release of a new Request for Proposals (RFP) for Broadcast Core Network technologies to enhance the ATSC 3.0 broadcast standard. The project is on a fast track, with initial responses of interest due by Dec. 31. “ATSC members are th...

U.S. shoppers spent more time and money at brick-and-mortar stores over the Thanksgiving holiday weekend than the same p...
11/29/2021
Black Friday Brought Shoppers Back to Stores

U.S. shoppers spent more time and money at brick-and-mortar stores over the Thanksgiving holiday weekend than the same period last year, though foot traffic remained below pre-pandemic levels. https://www.wsj.com/articles/black-friday-brought-shoppers-back-to-stores-11638111602?mod=djem10point

For the first time in years, online retail sales over the Thanksgiving holiday weekend didn’t increase from the prior year, according to some industry estimates.

11/25/2021

Happy Thanksgiving from all of us at TVB!

While the pandemic still rages in different parts of the country and the world, Zenith has a new travel ad spend forecas...
11/22/2021
Zenith: Travel Category Ad Spend Finally On The Road To Recovery

While the pandemic still rages in different parts of the country and the world, Zenith has a new travel ad spend forecast that predicts a huge growth spurt in the category. It expects the category will accelerate from 24% growth this year to 36% in 2022. https://www.mediapost.com/publications/article/368861/zenith-travel-category-ad-spend-finally-on-the-ro.html

While the pandemic still rages in different parts of the country and the world, Zenith has a new travel ad spend forecast that predicts a huge growth spurt in the category.

This Friday, TVB's Abby Auerbach sits down with Jennifer Hungerbuhler for a 15-minute conversation. They will discuss cu...
11/16/2021

This Friday, TVB's Abby Auerbach sits down with Jennifer Hungerbuhler for a 15-minute conversation. They will discuss current hot industry topics, the future of women, and advice for you - it's not to miss!

Click link to register: https://my.demio.com/ref/OMOQiAj5tffKqB5C

This Friday, TVB's Abby Auerbach sits down with Jennifer Hungerbuhler for a 15-minute conversation. They will discuss current hot industry topics, the future of women, and advice for you - it's not to miss!

Click link to register: https://my.demio.com/ref/OMOQiAj5tffKqB5C

11/11/2021
www.spotsndots.com

With tight supply and continued demand, new-vehicle prices remain elevated overall. Price gains in October were especially driven by higher luxury sales and a richer mix of large SUVs and pickup trucks.http://www.spotsndots.com/app/issues/November2021/C3807.pdf #atuo

Newsy is debuting a range of news shows only a month after launching as an OTA network. The shows are all distinguished ...
11/10/2021
Newsy Ramps Up Its Daily Programming, Focusing on Non-Partisan Reporting

Newsy is debuting a range of news shows only a month after launching as an OTA network. The shows are all distinguished by one North Star: provide straightforward, opinion-free news across multiple platforms. https://www.mediavillage.com/article/newsy-ramps-up-its-daily-programming-focusing-on-non-partisan-reporting/

Newsy has sought to double down on its content positioning in aiming to avoid the sort of opinion-based journalism that has in recent years become largely synonymous with national cable news

The heads of Graham Media, Emily Barr, and Hearst Television, Jordan Wertlieb, yesterday agreed that local journalism, p...
11/10/2021
Barr And Wertlieb Emphasize Value Of Local News

The heads of Graham Media, Emily Barr, and Hearst Television, Jordan Wertlieb, yesterday agreed that local journalism, particularly that practiced by TV stations, was critical to the nation’s well-being. https://tvnewscheck.com/top-news/journalism/article/barr-and-wertlieb-emphasize-value-of-local-news/

The heads of Graham Media and Hearst Television yesterday agreed that local journalism, particularly that practiced by TV stations, was critical to the nation’s well-being, although they chose different metaphors to make the point. Forty-one years into her career, Graham CEO Emily Barr said she is...

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A quick recap from TVB about the SQAD Data analysis of the impact of COVID-19 on local tv stations during a presidential election year.
New research from nonprofit broadcast trade association TVB, in partnership Engagement Labs, assesses and quantifies the role media platforms have in driving Americans’ conversations. http://bit.ly/32aMzTC #totalsocial #americanconversations #ThursdayMotivation #ThursdayThoughts #WoM #wordofmouth #dailyconversations #localnewsstories
Which media dominate American word of mouth in 2020? via Bulldog Reporter TVB http://bit.ly/39NRvQQ #totalsocial #americanconversations #WednesdayMotivation #WednesdayThoughts #WoM #wordofmouth #dailyconversations #localnewsstories
Congrats to our friend, Kyle Roberts of Smart Media Group for winning the TVB 2019 Political Excellence Award! #TVBForward2019 #politicalmedia #smartmediagroup #winning #politicalmediapayments #fastandeasy #TVBbroadcastmedia @ Chelsea Pier 60
As a sponsor of TVB's Forward Conference 2019, Ted Kramer, Executive Vice President of Sales at ProVantageX will be a speaker in the program: "TIP’ing Point: Automated TV Case Studies". #TVBForward19
During our Measurement & Data Conference on June 11th in NYC, hear the featured session "The Agency, Network & Ad-Tech Tango: Who’s leading & Who’s Following?" featuring Publicis Media Turner Broadcasting TVB Videa & Warnerbros as they talk about best practices + actionable solutions. Join us: ow.ly/o95b50tWI7G #cynopsisdata
Our CEO, Kyle Doran, is speaking today at the National Sales and Advisory Committee Meeting for TVB. They are an association for America's broadcast television industry. He will be speaking along-side our digital partner, Nexstar Media Group, Inc and their head of digital sales, Bill Claudill. We are humbled to be recognized as a leader in helping locally owned stores succeed!
my friend posted on his facebook that your slogan for the driving high commercials is "drive baked get busted" my slogan is better. "take a few puffs and end up in cuffs" you can use my slogan, but i expect some type of recognition.
Je vs remercie tvp pour tout travail mais le Math football endurer ce Jean cimanga