TVB

01/01/2022

TVB wishes you a Happy New Year!

12/28/2021

Together, we can make the roads safer this holiday season. #BuzzedDriving is #DrunkDriving. #ProjectRoadblock

For more info, visit: https://www.tvb.org/projectroadblock/

NHTSA Ad Council

12/25/2021

Happy holidays and Merry Christmas from all of us at TVB!

12/22/2021

Local television ad revenue is expected to grow 28.4% in 2022, according to BIA Advisory Services, which has raised its forecasts based on a strengthening outlook for political and digital activity.

https://www.nexttv.com/news/local-tv-ad-revenue-to-grow-284-in-2022-bia

12/21/2021

Local TV Awards: Celebrating 2021’s Station Standouts

Broadcasting & Cable Magazine selects the year's best in execs, talent and programminght: tps://www.nexttv.com/features/local-tv-awards-celebrating-2021s-station-standouts

'B+C' selects the year's best in execs, talent and programming

12/21/2021

The Drum readers’ 10 most-watched Ads of the Day in 2021

As part of our Best of 2021 series, The Drum looks back at the 10 most-watched Ads of the Day in 2021.

https://www.thedrum.com/news/2021/12/21/the-drum-readers-10-most-watched-ads-the-day-2021

As part of our Best of 2021 series, The Drum looks back at the 10 most-watched Ads of the Day in 2021.

12/17/2021

Weather, Climate Drive Most Out-Of-Market Viewers To Local Streaming Newscasts

According to 2021 data from hyperlocal streaming service VUit, Hurricane Ida, multi-state tornado event, floods and fires brought viewers from across the country to local market newscasts streamed on VUit. KTSF San Francisco was the most-watched station on the platform. https://tvnewscheck.com/top-news/journalism/article/weather-climate-drive-most-out-of-market-viewers-to-local-streaming-newscasts/

Weather and climate-related stories and high school sports are the leading drivers of out-of-market viewers to local streaming newscasts in 2021 according to data released by Gray Television-backed VUit, a free, ad-supported national streaming service aiming to be the “Netflix of Live, Local, and ...

12/16/2021

Your presence is the best present. Make a plan to get home from holiday parties safely. #BuzzedDriving is #DrunkDriving. #ProjectRoadblock

For more info, visit: https://www.tvb.org/projectroadblock/

NHTSA Ad Council

12/15/2021

Sports Betting Forecast To Hit $11B By 2025, Closer Ties To TV Networks Expected

Soaring revenues from the legalized #SportsBetting industry continue to boost sports TV networks -- benefitting from national TV advertising marketing dollars as well as other revenue in closer partnerships and ownerships.

https://www.mediapost.com/publications/article/369411/sports-betting-forecast-to-hit-11b-by-2025-close.html

Soaring revenues from legalized sports betting continue to boost sports TV networks, benefitting from national TV ad marketing dollars and other revenue in closer partnerships and ownerships.

12/15/2021

TVB: TV Was Biggest Influence in Virginia Governor's Race

A new study from the TVB, found that, in the governor's race, TV and the #PoliticalAds that ran there, was the most important "influencer" at all stages of the process.

https://www.nexttv.com/news/tvb-tv-was-biggest-influence-in-virginia-governors-race

Survey said seven of 10 said broadcast was tops among TV influencers

12/14/2021

Move To Impressions-Based Measurement, Sports Betting Brighten ’22 Outlook

From increased adoption of impressions-based measurement to the rapid rise of sports betting, 2021 was a winning year for local broadcast TV advertising.

https://tvnewscheck.com/top-news/business/article/move-to-impressions-based-measurement-sports-betting-brighten-22-outlook/

Over the past year, the local broadcast TV market saw many exciting advancements across a range of areas, including increased adoption of impressions-based audience measurement, the rapid rise of the sports betting category and, despite the auto industry’s ongoing challenges due to the supply chai...

12/14/2021

Won’t you please join TV stations across the country and help keep your community safe?

Participating is easy: Commit your station, Download the creative, Run the spots 12/-26-21/31. Register your station here: https://www.tvb.org/projectroadblock/register-your-station/

NHTSA Ad Council

12/13/2021

Viewers Spending More Time with AVOD Than SVOD: TVision

Time spent on AVOD increased 9.3% from the first quarter of 2021 to a 38% share for the third quarter of 2021. During the same time period, SVOD’s share of viewing decreased by 8.6% to a 32% share, according to TVision Insights.

https://www.nexttv.com/news/viewers-spending-more-time-with-avod-that-svod-tvision

Attention lower for CTV than for linear television

12/10/2021

TVB is proud to sponsor #ProjectRoadblock and help reduce #BuzzedDriving across the country. Please drive sober and safe this holiday season!

For more info, visit: https://www.tvb.org/projectroadblock/

12/09/2021

Bet On This: Political, Sports Wagering To Power Radio/TV in ’22 | Radio & Television Business Report

Based on Kagan projections, the U.S. broadcast station industry is expected to reach $40.05 billion in 2022 total advertising revenue, up 13.2% from $35.39 billion in 2021. https://www.rbr.com/bet-on-this-political-sports-wagering-to-power-radio-tv-in-22/

A "deluge' of ads from expanded legalized sports betting and the return of midterm political ad spending in 2022 are expected to aid U.S. broadcasters’ rebound from the pandemic. That's the key conclusion from S&P Global Market Intelligence Senior Research Analyst Justin Nielson, who works in the ...

12/07/2021

Screen Size Matters: Study Highlights Viewer Preferences

"The pool of respondents who chose to watch programs on a smartphone (16 percent), spent far less time viewing than those who viewed on a bigger TV screen (one hour 49 minutes for smartphone users versus seven hours 14 minutes for TV screen users)." - Hadassa Gerber, Chief Research Officer, TVB.

Read more: https://www.ana.net/blogs/show?id=mm-blog-2021-12-tv-screen-size

Measurement across media platforms has been challenging and far from seamless, with a variety of metrics, third party companies, and media organizations approaching it differently. On a positive note, the industry’s move to impressions has facilitated the ability to combine audiences across platfo...

12/07/2021

10 Houston Stations Launch NextGen TV

Television viewers in Houston, the eighth-largest TV market in the United States, can now experience the future of broadcast television as 10 stations today launched NextGen TV (also known as ATSC 3.0.)

https://tvnewscheck.com/top-news/tech/article/10-houston-stations-launch-nextgen-tv/

KTXH, KRIV, KIAH, KFTH, KXLN, KTRK, KPRC, KHOU, KTMD and KUHT are now broadcasting with ATSC 3.0 technology.

12/06/2021

Heading to a holiday party? Make a plan to get home safe. Buzzed driving is drunk driving. #ProjectRoadblock

In partnership with the Ad Council and NHTSA (National Highway Traffic Safety Administration).

For more info, visit: https://www.tvb.org/projectroadblock/

12/06/2021

U.S. TV Ad Spending To Rise By 4% in 2022, Zenith Forecasts

Advertising spending on TV in the United States is expected to increase 4% to $65.151 billion in 2022 from pandemic lows.

https://www.nexttv.com/news/us-tv-ad-spending-to-rise-by-4-in-2022-zenith-forecasts

Digital video, social media will be big gainers

12/03/2021

Register Your Station – TVB

Has your station signed up to participate in #ProjectRoadblock yet? Local broadcast TV’s support of Project Roadblock not only displays its commitment to the safety of communities but also demonstrates broadcasters’ power to influence, persuade, and affect social behavior.

Register your station here: https://www.tvb.org/projectroadblock/register-your-station/

HUT/PUT National Prime TrendsTransitioning to ImpressionsNielsen Total Audience ReportCompetitive MediaHelp Stop Relative Duration WeightingTVB Insights

12/02/2021

Screen Size Matters: Study Highlights Viewer Preferences

"People's preference is to watch long form programming on a TV screen. Eighty percent chose the larger TV screen compared to 16 percent who chose a smartphone screen." - Hadassa Gerber, chief research officer, TVB.

More about why screen size matters: https://www.ana.net/blogs/show?id=mm-blog-2021-12-tv-screen-size

Measurement across media platforms has been challenging and far from seamless, with a variety of metrics, third party companies, and media organizations approaching it differently. On a positive note, the industry’s move to impressions has facilitated the ability to combine audiences across platfo...

12/01/2021

Marketing Spending Rebounds, Poised For Sustained Growth

Following mid-single-digit declines in 2020, advertising and marketing spending -- including traditional, digital and alternative media -- is forecast to expand this year and for the foreseeable future. https://www.mediapost.com/publications/article/369026/marketing-spending-rebounds-poised-for-sustained.html

A PQ Media forecast cautions "variables" like the Omicron variant and global inflation could stifle growth.

12/01/2021

Together with NHTSA and the Ad Council, we're putting the brakes on buzzed driving this holiday season with Project Roadblock - a multiplatform drunk driving prevention campaign exclusive to local broadcast TV stations.

For more info, visit: https://www.tvb.org/projectroadblock/ #ProjectRoadBlock

11/30/2021

ATSC Opens RFP For 3.0 Broadcast Core Network Technologies

This new development will move the technology forward and unlock innovative business scenarios for the broadcast ecosystem.
https://tvnewscheck.com/top-news/tech/article/atsc-opens-rfp-for-3-0-broadcast-core-network-technologies/

The Advanced Television Systems Committee on Monday announced the release of a new Request for Proposals (RFP) for Broadcast Core Network technologies to enhance the ATSC 3.0 broadcast standard. The project is on a fast track, with initial responses of interest due by Dec. 31. “ATSC members are th...

11/29/2021

Byron Allen Urges Senate To Confirm Gigi Sohn to FCC

Media mogul Byron Allen has sent an open letter to the U.S. Senate urging lawmakers to confirm Gigi Sohn as an FCC commissioner.

https://www.nexttv.com/news/bryon-allen-urges-senate-to-confirm-gigi-sohn-to-fcc

Media mogul said nominee supports local broadcasting

11/29/2021

Black Friday Brought Shoppers Back to Stores

U.S. shoppers spent more time and money at brick-and-mortar stores over the Thanksgiving holiday weekend than the same period last year, though foot traffic remained below pre-pandemic levels. https://www.wsj.com/articles/black-friday-brought-shoppers-back-to-stores-11638111602?mod=djem10point

For the first time in years, online retail sales over the Thanksgiving holiday weekend didn’t increase from the prior year, according to some industry estimates.

11/25/2021

Happy Thanksgiving from all of us at TVB!

11/24/2021

Page not found | Ad Age

From tentpole events to buzzed-about scripted series, there are still reliable pockets of viewers to be found on linear TV.

https://adage.com/article/marketing-news-strategy/how-brands-can-still-find-tv-audiences

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

11/23/2021

TV Measurement Standard Remains Firmly In Flux

NBCUniversal, WarnerMedia, Nielsen and more are seeking the best way to provide accurate, usable information to buyers and sellers. https://tvnewscheck.com/top-news/business/article/tv-measurement-standard-remains-firmly-in-flux/

NBCUniversal, WarnerMedia, Nielsen and more are seeking the best way to provide accurate, usable information to buyers and sellers.

11/22/2021

Zenith: Travel Category Ad Spend Finally On The Road To Recovery

While the pandemic still rages in different parts of the country and the world, Zenith has a new travel ad spend forecast that predicts a huge growth spurt in the category. It expects the category will accelerate from 24% growth this year to 36% in 2022. https://www.mediapost.com/publications/article/368861/zenith-travel-category-ad-spend-finally-on-the-ro.html

While the pandemic still rages in different parts of the country and the world, Zenith has a new travel ad spend forecast that predicts a huge growth spurt in the category.

11/19/2021

Join us today at 11am EST for a "Coffee with" Dentsu's Jennifer Hungerbuhler and TVB's Abby Auerbach. Click link to register: https://my.demio.com/ref/OMOQiAj5tffKqB5C

11/18/2021

U.S. Ad Index Expands 8% In October, Seventh Consecutive Month Of Growth

U.S. ad spending expanded 8.2% in October vs. the same month a year ago, according to a MediaPost analysis of the U.S. Ad Market Tracker. https://www.mediapost.com/publications/article/368783/us-ad-index-expands-8-in-october-seventh-conse.html

Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines.

11/16/2021

This Friday, TVB's Abby Auerbach sits down with Jennifer Hungerbuhler for a 15-minute conversation. They will discuss current hot industry topics, the future of women, and advice for you - it's not to miss!

Click link to register: https://my.demio.com/ref/OMOQiAj5tffKqB5C

11/11/2021

www.spotsndots.com

With tight supply and continued demand, new-vehicle prices remain elevated overall. Price gains in October were especially driven by higher luxury sales and a richer mix of large SUVs and pickup trucks.http://www.spotsndots.com/app/issues/November2021/C3807.pdf #atuo

11/11/2021

TVB NEXT Women: Coffee with... Jennifer Hungerbuhler

We are looking forward to our next "Coffee with" session featuring Jennifer Hungerbuhler on Friday November 19. Don't forget to register: https://my.demio.com/ref/OMOQiAj5tffKqB5C

Jennifer Hungerbuhler, EVP, Head of Local Video and Audio Investment, Dentsu