TVB

12/27/2019

Keep the holidays happy by designating a sober driver. Make a plan to get home safely. #BuzzedDriving is #DrunkDriving. #ProjectRoadblock

12/27/2019

‘We’ve never seen spending like this’: Bloomberg, Steyer saturate airwaves

Together, @TomSteyer and @MikeBloomberg have poured nearly $200 million into #TV and digital #advertising alone- more than double the combined #ad spending of every single nonbillionaire in the Democratic field this year. http://ow.ly/TiOv50xIOSZ

Michael Bloomberg and Tom Steyer have hit the $200 million mark combined, and Bloomberg, at least, is just getting started.

12/26/2019

We’re a proud supporter of #ProjectRoadblock. Help us make our roads safer by spreading the word about the dangers of #BuzzedDriving

12/25/2019

Merry Christmas from TVB!

12/24/2019

Don't let your loved ones get behind the wheel if they've been drinking. Designate a sober driver and provide fun, non-alcoholic drink options for designated drivers! #ProjectRoadblock

12/23/2019

If you have to ask if you’re okay to drive, you already have your answer. “Probably okay” is NOT okay so please remember to call a cab, car, or friend. #BuzzedDriving is #DrunkDriving #ProjectRoadblock

12/20/2019

Heading to a holiday party? Make a plan to get home safe. #BuzzedDriving is #DrunkDriving. #ProjectRoadblock

12/20/2019

Apple, Amazon and Google unite to help create a universal smart home standard

@Google, @amazon, and @Apple (plus others) have created Connected Home Over #IP, a new working group managed by the @zigbeealliance, which aims to develop a new, open smart home connectivity standard based on Internet Protocol (IP). http://ow.ly/nFYi50xFrjV

Such a standard will be a boon for both consumers and smart tech developers.

12/19/2019

If you plan to drink, make a plan to get a sober ride home. #ProjectRoadblock #BuzzedDriving is #DrunkDriving

12/19/2019

Toyota Announces Super Bowl 2020 Spot

@Toyota announced it will be running a 60-second spot featuring its new 2020 Highlander during @SuperBowl LIV on Feb. 2. http://ow.ly/xOFm50xEtZn

The 60-second spot will feature Toyota's new 2020 Highlander during Super Bowl LIV on Feb. 2.

12/19/2019

NewsTECHForum | Local OTT Connects With Viewers - TV News Check

#OTT executives from @CBS and @WeAreSinclair are finding local content and breaking news has been winning over viewers on their streaming services. http://ow.ly/mXiW50xEtRv

OTT executives from CBS and Sinclair are finding local content — and breaking news — has been winning over viewers on their streaming services. L-r: NBC’s Saleem Malkana, Sinclair’s Scott Ehrlich, CBS’s Adam Wiener, Fox’s Steve Chung and TownNews’s Susan Bell. (Photo: Wendy Moger-Bross...

12/19/2019

News Storytelling A Whole New Ballgame - TV News Check

Compelling images, active promotion, especially on social media and the ability to capture viewer interest quickly are all keys to attracting and keeping younger audiences. #LocalNews
@TVNewsCheck https://tvnewscheck.com/article/top-news/242483/news-storytelling-a-whole-new-ballgame/?utm_source=Listrak&utm_medium=Email&utm_term=News+Storytelling+A+Whole+New+Ballgame&utm_campaign=News+Storytelling+A+Whole+New+Ballgame

Compelling images, active promotion, especially on social media and the ability to capture viewer interest quickly are all keys to attracting and keeping younger audiences. L-r: Dalet’s Stephane Guez, ABC’s Michael Koenigs, NBC’s Matt Goldberg and WFAA’s David Schechter. (Photo: Wendy Moger-...

12/18/2019

Your presence is the best present. Make a plan to get home from holiday parties safely. #BuzzedDriving is #DrunkDriving. #ProjectRoadblock

12/18/2019

When It Comes To NEXTGEN TV, You’ve Got To Sell The Sizzle

If the public is to get excited about Next Gen TV, it will be up to TV broadcasters—on a group-wide or industry-wide basis and the professionals they hire to help—to sell its sizzle. http://ow.ly/8WMl50xDyIo

Broadcasters can't be shy about television's future.

12/18/2019

Why TV Is Moving to Impressions-Based Measurement and Audience Trading

The availability of viewing data has opened up new possibilities for buying and selling premium #TV inventory in a new way that better reflects how viewers interact with content today and how #advertisers want to engage those viewers. http://ow.ly/RHGN50xDaQS @bcbeat

Viewers, advertisers have come to expect more personalization, focus

12/17/2019

Nearly 900 #TV stations have pledged to air #ProjectRoadblock PSAs this holiday season to stop drunk driving. If your station hasn't signed up yet, register now & help us reach every community in the U.S. ow.ly/g5QB50xySrD #LocalTVPutsTheBrakesOnDrunkDriving

12/17/2019

Trusting the News Media in the Trump Era

#Republicans consistently express far greater skepticism of the news #media and their motives than #Democrats, according to this analysis that focuses on trust in the news media during 2018 and 2019. http://ow.ly/B46H50xCrRa @pewresearch

More than 50 Pew Research Center surveys confirm the overwhelming impact party identification has on Americans’ trust in the news media.

12/16/2019

How Streaming, Diversity, #MeToo Shaped TV - TV News Check

As the decade ends, nothing about TV is the same, whether it’s how much #television we consume; how and where we do it; who gets to make it, and the level of respect given the creatively emboldened small screen. http://ow.ly/7E8D50xBtQi @TVNewsCheck

As the decade ends, nothing about TV is the same, whether it’s how much television we consume; how and where we do it; who gets to make it, and the level of respect given the creatively emboldened small screen. We don’t just watch TV, we binge it until we’re bleary-eyed if not sated. We still ...

12/16/2019

Parks Associates: Top 10 US subscription OTT Video Services for 2019

@ParksAssociates released its updated list of the top 10 US subscription #OTT video services based on estimated number of subscribers through October 2019, prior to the launch of Disney+ and Apple TV+, and includes paid subscriptions. http://ow.ly/V4KG50xBsiv

Parks Associates, ahead of the upcoming Future of Video conference in LA next week, released its updated list of the top 10 US subscription over-the-top (OTT) video services.

12/16/2019

Ad fraud moves to streaming video platforms - Digiday

As #ad dollars increasingly pour into streaming video, @madhivetech estimates 20% of streaming video ad requests are fraudulent, up from an estimate of 18% it made in March. http://ow.ly/HVxM50xBrHv

Bad actors are up to their old tricks in a new space, but are also taking advantage of technicalities unique to OTT.

12/16/2019

The Associated Press picks the top moments on TV from 2019

@AP has put together a list of the best #TV moments in 2019- 2019 has seen some jaw-dropping moments that found huge audiences, whether it was a royal interview or a viral alien. http://ow.ly/fTiS50xBro4

NEW YORK (AP) — Many have noticed how fragmented our TV viewing is, with multiple competing streaming services and dozens of channels pulling us in different directions. But the year also saw some...

12/16/2019

Each year #LocalBroadcastTV stations across the U.S. band together to help keep our roads safer during the holidays. Remember, buzzed driving is drunk driving. #ProjectRoadblock @AdCouncil @NHTSAgov

12/16/2019

www.spotsndots.com

According to a new survey from @Shopify most consumers say they will spend the same (56%) or more (27%) on their holiday purchases compared to 2018. Millennials (40%) are more likely to increase their spending. http://www.spotsndots.com/app/issues/December2019/S2195.pdf #Retail

12/13/2019

Media Industry Shift to Impression-Based Evaluation

This shift to cross-platform viewing has highlighted the critical need for a common metric that #media buyers and sellers can use to seamlessly transact across all platforms. @Comscore http://ow.ly/kLkX50xzBTf

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses the media industry shift to impression-based evaluation.

12/13/2019

Media Industry Shift to Impression-Based Evaluation

This shift to cross-platform viewing has highlighted the critical need for a common metric that #media buyers and sellers can use to seamlessly transact across all platforms. http://ow.ly/11dt50xzBMl

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses the media industry shift to impression-based evaluation.

12/13/2019

Local TV stations take stand against drunk driving during the holidays

To help make our roads safer, the TVB announced the 16th annual "#ProjectRoadblock" initiative where #localbroadcast #TV stations donate #advertising time/space to support @NHTSAgov and the @AdCouncil's "Buzzed Driving is Drunk Driving" campaign. http://ow.ly/XMZU50xzAsC

/PRNewswire/ -- According to the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA), 839 Americans lost their lives in...

12/13/2019

TVB: New Impressions for Local TV Are Key to Succeeding in a Multiplatform Universe | ANA

This is the major impetus for the #localTV industry's move to #Impressions: take the friction out of combining local TV with other platforms. http://ow.ly/sT5S50xzt7w @ANAmarketers

With an impressions-based ad model, marketers will be able to more easily include local broadcast TV in cross-platform campaign planning — and more quickly assess performance.

12/12/2019

Nearly 800 TV stations have pledged to air #ProjectRoadblock PSAs this holiday season. If your station hasn't signed up yet, register now & help us reach every community in the U.S. http://ow.ly/fCLV50xySrE #LocalTVPutsTheBrakesOnDrunkDriving

12/12/2019

Giphy's 25 Most Popular GIFs of 2019 Radiate Positivity

A positively fun end of the year list: https://www.adweek.com/digital/giphys-2019-list-of-top-25-gifs-is-full-of-positivity/ @Adweek

The Jonas Brothers were particularly popular this year on the platform.

12/12/2019

Reporters Group Slams Social Media as Threat to Accurate News

@RSF_en demands to hold tech companies to the same ethical standards as news publishers as they're not legally liable for their content and generally argue they are not published, but rather platforms allowing others to publish speech. http://ow.ly/Hi6S50xyBhb

Seeks contributions for campaign to require ethical conduct

12/12/2019

NBCUniversal Strikes Data Pact With TVSquared for TV Stations, RSNs

@NBCUniversal’s #TV stations have formed a partnership with @tvsquared to determine the effectiveness of their #advertising efforts. http://ow.ly/7EDp50xyyZy

NBCUniversal’s TV stations want to keep talking to their advertisers even after their commercials have already run. The company’s 42 NBC and Telemundo TV stations and nine regional spor…

12/10/2019

TVB: New Impressions for Local TV Are Key to Succeeding in a Multiplatform Universe | ANA

Local broadcast #TV's move to impressions-based ad model is a boon for marketers. Here's why: http://bit.ly/2CkFnrN @ANAmarketers

With an impressions-based ad model, marketers will be able to more easily include local broadcast TV in cross-platform campaign planning — and more quickly assess performance.

12/09/2019

CBS Joins Open AP Audience-Targeting Alliance

@CBS has joined “Open AP,” the audience-targeting alliance working to accelerate the emerging #advertising practice known as “audience buying"- giving advertisers a way to buy impressions from particular types of consumers across media outlets. http://ow.ly/cmLx50xvENr

“Young Sheldon” leads CBS’ Thursday-night schedule. Soon it may help to lead advertisers to a new way of placing their commercials. CBS has joined “Open AP,” the audie…

12/09/2019

Ad Buyer Zenith Sees Spending Up 4.3% as Audiences Shrink

In the U.S. #ad spending is expected to grow $4.8% in 2020 and by $39.1 billion between 2019 and 2022. The U.S. and China will account for 56% of all growth in ad expenditures over the next three years. http://ow.ly/Myp650xvEzb

Demand drives up prices by 6.1%

12/09/2019

2020 Political Ad Race: Bloomberg Campaign At $7.1M, Steyer At 9.1M In National TV Ad Spend

Since announcing his run for President almost two weeks ago, Michael Bloomberg's 2020 campaign has placed around $7.1 million in #TV commercials of the intended $37 million that the campaign announced it would be spending. http://ow.ly/AeN850xvlhe

Four different creative spots for the Bloomberg campaign with 297 national/regional airings have run since Nov. 23, according to iSpot.tv. Steyer's ads have run on 31 different networks -- including Oxygen, Oprah Winfrey Network, BET, Weather Channel, Cooking Channel, Lifetime Movies, and Viceland -...

12/09/2019

CBS's Radha Subramanyam Clarifies Today's Complex Data-Driven Ecosystem

According to Radha Subramanyam, #TV still reigns supreme as one of the most popular content platforms, "There are more shows being produced today than ever before and people are consuming more hours of premium video than they ever have." @cbstv http://ow.ly/yeHt50xvlcH

Radha Subramanyam helms CBS Research at a time when TV is rapidly changing. She details the best ways to use data to form a full storyline of the viewer and their journey & why video transcends

12/06/2019

Poll: Majority of voters name TV as primary news source

A new Hill-HarrisX poll released yesterday showed that 53% of registered voters across the United States named #TV as their primary source for news. http://ow.ly/BJEY50xtBpQ #WeGetVoters

A new Hill-HarrisX poll found that TV is still the most widely used news platform among Americans, despite the rise of the internet and social media.

12/05/2019

ABC’s Localish Masters Social Storytelling - TV News Check

@ABCNetwork Owned #TV Stations has won 2019’s Innovator Award, the top honor in @TVNewsCheck’s Social Media Excellence Awards, for its Localish collective of highly engaging digital shorts. http://ow.ly/6xhd50xsVKu

ABC Owned Television Stations has won 2019’s Innovator Award, the top honor in TVNewsCheck’s Social Media Excellence Awards, for its Localish collective of highly engaging digital shorts. One secret: an indispensible “wow” moment in every video.

12/05/2019

Proud to support #ProjectRoadblock and help reduce #BuzzedDriving in our community. Please drive sober and safe this holiday season!

12/04/2019

Broadcasters Foundation of America Starts Year-End Giving Campaign

The Broadcasters Foundation of America launches its annual year-end appeal on December 3rd in conjunction with #GivingTuesday, awarding more than $1.3 million in aid this year. http://ow.ly/94NZ50xrYGq

The Broadcasters Foundation of America launches its annual year-end appeal on December 3rd in conjunction with Giving Tuesday, a nationwide movement of charitable giving.

12/04/2019

Top Ten November TV Advertisers Spend 10% More In 2019

Among the top ten #TV marketers -- which included insurance, #retail and communications companies, according to @ispottv -- spending totaled $741.7 million in November. That's up 10% versus $672.0 million a year ago.
https://www.mediapost.com/publications/article/344095/top-ten-november-tv-advertisers-spend-10-more-in.html

Among the top ten TV marketers, spending totaled $741.7 million in November, according to iSpot.tv -- up 10% vs. $672.0 million a year ago.

12/04/2019

The Future of Local TV Advertising in 2020

"From the increasing movement of ratings-based to impressions-based measurement – to the rebrand of #ATSC 3.0 to NEXTGEN TV – to changes in #localTV attribution, it’s promising to see advancements happening." [email protected] @bcbeat http://ow.ly/4z0U50xrFZD

Big changes in technology move industry forward

12/04/2019

"TV stations are in the journalism business. That means putting the well-being of the communities they serve first, no matter the cost or political pressure." -Hank Price @TVNewsCheck #LocalBroadcast http://ow.ly/pRw050xrFB9

12/03/2019

Another 40% of U.S. pay TV subs ‘at risk’ of cord cutting – analyst

According to new research from analyst firm @MoffettNathanso, the 60% of pay #TV subscribers who regularly watch sports are the most entrenched, leaving the remaining 40% at risk of cord cutting. http://ow.ly/lLq450xqVHE

Millions of Americans have already cut the cord and canceled their pay TV service this year, and many more could be planning to do the same in the future.

12/03/2019

@GroupMWorldwide now projects U.S. #advertising will expand 6.2% to $244 billion in 2019, a marked increase from the tepid 2.6% expansion it projected for 2019 in its last report published in June. http://ow.ly/4prB50xqVsK