#TV Quote of the Week
TVB is the not-for-profit trade association of America’s commercial broadcast television industry.
TVB is the not-for-profit trade association representing America’s $21 billion local broadcast television industry. Its members include over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars.
Mission: TVB is the not-for-profit trade association representing America’s $21 billion local broadcast television industry. Its members include over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars.
#TV Quote of the Week
Upfront #ad reservations aren’t going away and @MarkMarshallNBC, president of advertising sales and client partnerships, expects a deluge of demand to move to scatter and spot markets, and to addressable #TV inventory in general.
AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. In March, NBCUniversal had “fortunately and unfortunately” just finished a recession-based ad sales deck, to pitch advertisers on...
“We’ve heard growing interest from the buying community in #ad solutions that combine data-enhanced targetability with premium, curated inventory,” said Eric Meyrowitz, senior VP of sales, @Hearst TV “This effort increases opportunities for all parties.”
Fox, ViacomCBS, NBCU, Scripps, AMC participate in first phase
. @JoeBiden is making his first #TV #ad buy of the general election, a $15 million television, digital, radio and print advertising blitz starting Friday for five weeks across six fall battlegrounds — all states that President Trump carried in 2016.
The $15 million advertising effort will target six fall battlegrounds, all states that President Trump carried in 2016.
Fox said it is seeing improvements in #advertising sales at its #local station group as more businesses re-open after closing to slow the spread of the Coronavirus.
National prices in scatter remain above upfront, Nallen said
Consumers spent 142.1 billion minutes streaming #TV and movies during the week of May 18, according to @nielsen up 76% from 80.6 billion during the same period in 2019.
A May 21-24 Morning Consult/The Hollywood Reporter poll asked respondents to name the TV show they had watched most often during social distancing. Comedies and dramas proved to be the most popular overall.
@JoeBiden’s campaign announced Monday that they, along with the Democratic National Committee, raised over $80 million in May, with an average donation of $30.
Some influential donors remain too busy with their own businesses in dealing with the coronavirus. Others are not yet sold on Biden's candidacy and are waiting to see whom he picks as his running mate.
As COVID-19 continues to wreak havoc around the world, there’s hardly an industry untouched, including media and #advertising. When we emerge from this situation, and we will, the dynamics of the media ecosystem will be vastly different. @MediaPost
When we emerge from this situation, and we will, the dynamics of the media ecosystem will be vastly different. What should we be considering? What changes are here to stay? And what is the long term impact?
Suddenly, @JoeBiden is raking in cash at a breathtaking clip, reducing worries among Democrats that his campaign would be overwhelmed by the war chest amassed by @realDonaldTrump
Cash from donors big and small is gushing into Biden's campaign, driven by concern over Trump and growing confidence in the Democrat's operation.
#TV Quote of the Week
The #NextGen Video Information Systems Alliance coalition brings together providers of advanced #broadcast and multichannel #TV solutions to accelerate the deployment of @atsc_updates.
The NextGen Video Information Systems Alliance coalition brings together providers of advanced broadcast and multichannel TV solutions to accelerate the deployment of ATSC 3.0.
Emily Barr, president-CEO, @grahammediagrp, was re-elected as @nabtweets Television Board chair, while David Santrella, Salem Media Group president of #broadcast media, was re-elected Radio Board chair, among other results.
Emily Barr, president-CEO, Graham Media Group, was re-elected as NAB Television Board chair, while David Santrella, Salem Media Group president of broadcast media, was re-elected Radio Board chair, among other results
Print and #broadcast journalists who do the spadework of daily #local and national breaking news reporting are being challenged like never before to cover an all-encompassing, relentlessly complex and fast-moving story.
Print and broadcast journalists who do the spadework of daily local and national breaking news reporting are being challenged like never before to cover an all-encompassing, relentlessly complex an…
New tracking data suggest that U.S. #ad spending has indeed hit bottom and is beginning to rebound effective this month.
The data, from a survey of ad execs conducted by Advertiser Perceptions, shows that June through October are the biggest rebound months, suggesting the third quarter is the effective rebound for the U.S. ad economy.
@Hearst Television’s VP of News @BarbaraMaushard says it’s “extremely troubling” to see journalists under fire in their coverage of recent protests. She lauds their commitment to facing dangers and returning each day to their communities’ streets.
Hearst Television’s VP of News Barb Maushard says it’s “extremely troubling” to see journalists under fire in their coverage of recent protests over U.S. racial injustice. She lauds their commitment to facing dangers from numerous quarters in returning each day to the volatile, anxious stree...
On the same day that Wall Street is rallying on a better-than-expected U.S. jobs report for the month of May, the #ad industry has its own positive metric signaling a rebound beginning in May.
On the same day that Wall Street is rallying on a better-than-expected U.S. jobs report for the month of May, the ad industry has its own positive metric signaling a rebound beginning in May. "We think that April increasingly feels like the bottom," Pivotal Research Group analyst Michael Levine writ...
The Kentucky Senate race is heating up. Nearly $500K has been spent on #ads to run on #local #broadcast #TV between @AmyMcGrathKY @Booker4KY and @Team_Mitch @Ad_Analytics reports: http://ow.ly/3ouv50A265n
“Lots of activity in the #KYSen race today: @AmyMcGrathKY placed $220K on broadcast from 6/9-6/15, @Booker4KY placed $131K on broadcast from 6/9-6/15, and @senatemajldr placed $139K on broadcast from 6/9-6/15.”
#TV Quote of the Week
"In the last two months, we have spent more money on #TV #ads than we have spent in the last 10 years," Miami dealership owner, Arnaldo Bomnin told Automotive News. "I knew people would be at home. I knew that people would be watching TV."
Arnaldo Bomnin, a Cuban immigrant who wanted to be a doctor but fell into auto retailing, has succeeded during the pandemic by keeping his showrooms open with extra safety measures and upping his advertising while consumers were at home watching TV.
In late March, @nielsen Insights called the lockdown-fueled growth of the consumer packaged goods industry “the greatest, and fastest change in shopping behavior ever” as people stocked up on food, paper products and other consumables like never before.
@Univision Communications has unveiled a new voter analytics and optimization tool designed to help political buyers purchase more-targeted campaigns ahead of the 2020 election season.
Univision Communications has unveiled a new voter analytics and optimization tool designed to help political buyers purchase more-targeted campaigns ahead of the 2020 election season. Here are the det
The @NBA may be the next pro sports league to resume play as it is proposing a 22-team regular season and playoff format, ESPN.com reported Wednesday.
League Board of Governors to vote Thursday on 22-team regular season and playoff run
Local #TV remains the top source of news since the start of the COVID-19 pandemic, according to marketing agency Digital Third Coast, which polled 2,000 people on their relationship to the media and how it may have changed during the pandemic.
CNN takes second place, study finds
The @NRSC is launching its first round of #TV #ads to run in Arizona, Michigan and Maine—part of its $33M initial investment to protect the Republican Senate majority. https://bit.ly/2zSHUff
U.S. Senate candidate John @Hickenlooper plans to spend $100,000 on #TV #ads reserved to run on Colorado’s #local #broadcast TV stations. https://bit.ly/3cmd4cm
U.S. Senate candidate John Hickenlooper released his first television ad Sunday, an uplifting message titled “We’re Colorado” that touted Colorado’s economic resurgence during his…
"Consumers have accelerated a change that was underway in the streaming world. CTV/OTT has become THE universal form of media consumption and more consumers are embracing ad-supported streaming #TV options." -John Vilade, head of sales, @PremionMedia.
Addressability and Attribution are priorities
“I commend the extraordinary efforts of #local #broadcasters to keep Americans informed about the protests and violence taking place in our nation’s cities following the awful killing of George Floyd," said @AjitPaiFCC, @FCC Chairman.
Reporters brave pepper bullets, rocks to tell story
Sixty-three percent of business owners say the worst of the coronavirus pandemic is behind them. On average, business outlook increased from 46 to 51 on a scale of 1 to 100 (“extremely pessimistic” to “extremely optimistic).
As business owners across the country focus on getting back to business, 63 percent feel the worst is behind them when it comes to the impact of COVID-19 on their operations, according to new Paychex research.
@nielsen says that even in tough times, there’s a need and place for #advertising. In more recent weeks, #local spot #TV #ad units are coming back faster, rising 5% during the week of April 27, 2020.
There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, particularly lo...
As more #local economies slowly reopen amid the ongoing pandemic, businesses across the country are facing a new challenge: Not everyone is comfortable venturing out just yet.
Morning Consult is tracking consumers' comfort level returning to the public sphere for pastimes, such as going to the movies or to the gym, amid the ongoing threat of COVID-19. We’ll be updating this page every week with new data.
#TV Quote of The Week
Brands including @hulu, @disneyplus, @netflix, and @YouTube have all dialed up their linear #TV advertising since the pandemic hit in March.
Diisney+, Hulu and Amazon Prime Video are among the streaming service advertisers that have been most ubiquitous on TV during the pandemic.
Today, don’t miss executive coach @TRYCoaching in Next Women’s interactive zoom session on advocating for yourself from 1-1:30pm (ET). Sign up here: https://www.tvb.org/Public/NEXTPrograms/NEXTWomen.aspx
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