TVB TVB is the not-for-profit trade association of America’s commercial broadcast television industry.
(1)

TVB is the not-for-profit trade association representing America’s $21 billion local broadcast television industry. Its members include over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars.

Mission: TVB is the not-for-profit trade association representing America’s $21 billion local broadcast television industry. Its members include over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars.

As we saw last week in the upfront presentations, the broadcast networks are far from done. They showed they are still m...
05/20/2019
Broadcast Nets Still Power Ad Marketplace - TV News Check

As we saw last week in the upfront presentations, the broadcast networks are far from done. They showed they are still major players and still the favorite of the big mass #advertisers. http://ow.ly/Kyr550ujQmt

As cable and streaming options continue to win a greater share of advertiser budgets, the broadcast networks are far from done. They showed last week that they are still major players, still the favorite of the big mass advertisers, the people who throw around billions. It won’t always be that way...

05/20/2019
www.spotsndots.com

. @Xandr76 partnered with Insight Strategy Group to conduct a nationwide survey among #TV viewers. The data shows 56% of viewers learn about new shows from #TV spots, followed by 43% from friends and family, and 22% from social media. http://ow.ly/ZIzm50ujQiU

Save the date! It’s going to be bigger than ever. 9/26/19, Chelsea Piers, NYC. #TVBForward19
05/17/2019

Save the date! It’s going to be bigger than ever. 9/26/19, Chelsea Piers, NYC. #TVBForward19

The next new vector of #AdFraud doesn’t involve consumer-facing #media or even the way consumer traffic is reported, b...
05/17/2019
The Next Big Source Of Ad Fraud: Attribution

The next new vector of #AdFraud doesn’t involve consumer-facing #media or even the way consumer traffic is reported, but the outcomes that are attributed to them. https://www.mediapost.com/publications/article/335978/the-next-big-source-of-ad-fraud-attribution.html

MALAGA, SPAIN -- The next new vector for ad fraud doesn't involve consumer-facing media or the way consumer traffic is reported, but the outcomes attributed to them. That was the shocking finding of a presentation by Airbnb and its verification firm Impact USA at the I-COM Global Summit here this we...

President Trump said he would delay a decision on whether to impose tariffs on automobiles imported from Europe, Japan a...
05/17/2019
Trump Delays Auto Tariffs in Press for Deal With Japan, Europe

President Trump said he would delay a decision on whether to impose tariffs on automobiles imported from Europe, Japan and other countries for six months, setting a tight deadline for the U.S to reach trade agreements that have so far proved elusive. http://ow.ly/bmto50ugyMv

President Trump stepped back from opening another front in a global trade war by delaying tariffs on automobiles until later this year.

“TV is undervalued because of misperceptions out there,” says Abby Auerbach. In many cases, those misperceptions ste...
05/16/2019
Misperceptions About TV as an Ad Vehicle Leads to Undervaluing of Medium, Says Auerbach

“TV is undervalued because of misperceptions out there,” says Abby Auerbach. In many cases, those misperceptions stem from competitors eager to claim a bigger slice of the advertising pie. In other instances, the quest for the next shiny new thing on the part of marketers and advertisers may contribute to the misperceptions. https://www.tvtechnology.com/news/misperceptions-about-tv-as-an-ad-vehicle-leads-to-undervaluing-of-medium-says-auerbach

Despite these notions, TV far outperforms social media and digital when it comes to viewing time, reach, viewability and trust.

The #tv industry will put on its biggest show of the year, the upfront presentations, an annual deal-making ritual that ...
05/14/2019
As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet

The #tv industry will put on its biggest show of the year, the upfront presentations, an annual deal-making ritual that goes back more than five decades. It has become more important than ever. https://www.nytimes.com/2019/05/12/business/media/network-upfronts-television-streaming-advertising.html

The so-called upfronts are traditional television’s annual hype-fest, and a way of locking advertisers into lucrative deals. They’re also a reminder of the medium’s continuing relevance.

Linda Yaccarino, Donna Speciale, Marianne Gambelli, Jo Ann Ross and, Rita Ferro spearhead the ad strategies for the lead...
05/14/2019
The 5 women who rule network TV ad sales talk about how they got there

Linda Yaccarino, Donna Speciale, Marianne Gambelli, Jo Ann Ross and, Rita Ferro spearhead the ad strategies for the leading network groups that will control the lion’s share of the $70 billion TV ad business during this year’s annual upfront ad haggle. https://adage.com/article/media/5-women-who-rule-network-tv-ad-sales-talk-about-how-they-got-there/2168931

Linda Yaccarino, Donna Speciale, Marianne Gambelli, Jo Ann Ross and Rita Ferro spill all.

. @NBCUniversal revealed new details on its forthcoming streaming service at its upfront, painting a contrast with subsc...
05/14/2019
NBC Embraces Ad-Supported Streaming At Upfront

. @NBCUniversal revealed new details on its forthcoming streaming service at its upfront, painting a contrast with subscription ad-free competitors, like Disney+ and Netflix. #Upfronts2019 https://www.mediapost.com/publications/article/335764/nbc-embraces-ad-supported-streaming-at-upfront.html

Calling it the "largest initiative in our company's history," NBCU ad sales chief Linda Yaccarino painted the company's upcoming streaming service as the only one to offer scale, brand safety and ad opportunities.

We’re getting ready for #TVBForward19 and couldn’t be more excited about this year’s speakers and sessions. Mark y...
05/14/2019

We’re getting ready for #TVBForward19 and couldn’t be more excited about this year’s speakers and sessions. Mark your calendars: 9/26/19 in NYC. More info coming soon.

Get the latest insights into political ad spending and media strategy: www.wegetvoters.com #WeGetVoters
05/10/2019
We Get Voters

Get the latest insights into political ad spending and media strategy: www.wegetvoters.com #WeGetVoters

We Get Voters works to connect campaigns and political advocacy leaders with national political experts and local TV stations to share how local broadcast TV influences voters.

#TVBForward19, #localBroadcast TV’s annual conference is coming to town! Save the date: 9/26/19.
05/09/2019

#TVBForward19, #localBroadcast TV’s annual conference is coming to town! Save the date: 9/26/19.

The Trump administration said it will require drugmakers to disclose the list price of prescription drugs in direct-to-c...
05/09/2019
Drugmakers Must Show Prices In TV Ads - TV News Check

The Trump administration said it will require drugmakers to disclose the list price of prescription drugs in direct-to-consumer television advertisements. https://tvnewscheck.com/article/234780/drugmakers-must-show-prices-in-tv-ads/

The Trump administration on Wednesday said it will require drugmakers to disclose the list price of prescription drugs in direct-to-consumer television advertisements. Pricing details are expected to appear in text toward the end of commercials, when potential side effects are disclosed. TV viewers....

According to @Nielsen addressable #ads are predicted to hit $4.7 billion next year -- and will accelerate as more homes ...
05/08/2019
Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020

According to @Nielsen addressable #ads are predicted to hit $4.7 billion next year -- and will accelerate as more homes add connected #TV sets and devices to their living rooms and as changes to the addressable ecosystem take shape.
https://www.mediapost.com/publications/article/335553/addressable-tv-breaking-through-predicted-to-hit.html

Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's new opportunity." The company is positioned to support ad targeting and measurement, while transforming the C3 metric to account for addressable.

There’s growing interest from both #ad sellers and buyers in pricing based on impact at the cash register, rather than...
05/08/2019
Outcome Selling Could Be TV's Next Big Thing - TV News Check

There’s growing interest from both #ad sellers and buyers in pricing based on impact at the cash register, rather than ratings points and impressions. https://tvnewscheck.com/article/top-news/234731/outcome-selling-could-be-tvs-next-big-thing/

It’s early days yet, but there’s growing interest from both sellers and buyers in doing ad deals with pricing based on impact at the cash register rather than abstractions like ratings points and impressions.

According to new research from Samsung Ads, a plurality of consumers that watch on Samsung devices stream #TV and watch ...
05/07/2019
Marketers Have New Options As Consumers Watch Linear TV, Stream Shows

According to new research from Samsung Ads, a plurality of consumers that watch on Samsung devices stream #TV and watch linear TV. The company is calling these consumer “Total TV Watchers.” https://www.mediapost.com/publications/article/335408/marketers-have-new-options-as-consumers-watch-line.html

"Total TV Watcher" households are 65% more likely to have a young adult living in them and 56% more likely to have a yearly household income above $175,000.

Kentucky Derby averaged 16.5 million viewers on @nbc which is tied for the most-watched Derby on the network since it st...
05/07/2019
Kentucky Derby Ties For Most Watched On NBC - TV News Check

Kentucky Derby averaged 16.5 million viewers on @nbc which is tied for the most-watched Derby on the network since it started #televising it in 2001. https://tvnewscheck.com/article/top-news/234699/kentucky-derby-ties-for-most-watched-on-nbc/

Saturday's Kentucky Derby averaged 16.5 million viewers on NBC. NBC Sports and Nielsen report that is a 10% increase over last year, when Justify's win en route to an eventual Triple Crown averaged 15 million. The 2010 and 2017 races also averaged 16.5 million. The Derby has averaged at least 15 mil...

On 9/26 at NYC’s Chelsea Piers, join executives & industry thought leaders from 60+ broadcast groups for #TVBForward19...
05/06/2019

On 9/26 at NYC’s Chelsea Piers, join executives & industry thought leaders from 60+ broadcast groups for #TVBForward19, #localBroadcast TV's premier leadership conference.

05/06/2019

. @NBCUniversal unveiled the launch of ShoppableTV, which will give #TV viewers the opportunity to buy products within the environment of their favorite #TV shows by holding their mobile phones to the screen during so-called on-air shoppable moments. http://ow.ly/lN3z50u0eNQ

05/01/2019
www.spotsndots.com

A new pay-#TV programming cost report from Kagan, S&P Global Market Intelligence, contains a wealth of data that documents the steep rise in sports programming costs in recent years, Telecompetitor reports. http://ow.ly/F7y950tAC8y

New U.S. light-vehicle sales are expected to rise slightly in April from a year earlier.
05/01/2019
April showers on retail auto demand

New U.S. light-vehicle sales are expected to rise slightly in April from a year earlier.

Volume likely will rise thanks to a favorable calendar -- April has an extra selling day -- but the light-vehicle SAAR probably dropped year over year, analysts say.

. @Hearst SVP of news says #local #newscasts don’t need a radical reinvention to stay relevant to younger audiences, b...
05/01/2019
Hearst Aims For News Transparency, Relatability - TV News Check

. @Hearst SVP of news says #local #newscasts don’t need a radical reinvention to stay relevant to younger audiences, but they must adhere to trust and transparency in a more relatable voice. http://ow.ly/Vtm150tAC6P

Hearst Television’s SVP of news says local newscasts don’t need a radical reinvention to stay relevant to younger audiences, but they must adhere to trust and transparency in a more relatable voice.

05/01/2019
ANA To Ad Fraud: Drop Dead, We're Winning

In the war on digital fraud, the ad industry is winning. That’s the conclusion of an in-depth analysis conducted by invalid traffic detection and prevention firm White Ops for the @ANAmarketers . http://ow.ly/7xlU50tAC2t

In the war on digital fraud, the ad industry is winning. That's the conclusion of an in-depth analysis conducted by invalid traffic detection and prevention firm White Ops for the Association of National Advertisers (ANA). "Economic losses due to bot fraud are expected to total $5.8 billion globally...

With Turner pulling out in the wake of AT&T’s takeover of Time Warner, #advertising technology consortium OpenAP has b...
04/29/2019
Fox, NBCUniversal And Viacom Reboot OpenAP Advertising Consortium

With Turner pulling out in the wake of AT&T’s takeover of Time Warner, #advertising technology consortium OpenAP has been reconstituted, with @NBCUniversal @FOXTV and @Viacom unveiling version 2.0. http://ow.ly/oaiA50taPsK

With Turner pulling out in the wake of AT&T’s takeover of Time Warner, advertising technology consortium OpenAP has been reconstituted, with NBCUniversal, Fox and Viacom unveiling version…

04/29/2019
www.spotsndots.com

Bob Feinberg, VP of Yonkers Honda in greater NYC, says, “Discount (the influence) of #TV at your own peril,” indicating many dealers like him consider #TVadvertising alive and well and adapting to the digital age. http://ow.ly/su3C50taOxq

We’re getting ready for #TVBForward19 and couldn’t be more excited about this year’s speakers and sessions. Mark y...
04/29/2019

We’re getting ready for #TVBForward19 and couldn’t be more excited about this year’s speakers and sessions. Mark your calendars: 9/26/19 in NYC. More info coming soon.

#Adfraud is a theme that seems to spark endless discussion with little more than recommendations for potential resolutio...
04/29/2019
Is Ad Fraud Inevitable?

#Adfraud is a theme that seems to spark endless discussion with little more than recommendations for potential resolution, shifting blame up and down the tech stack and suggesting best practices to minimize fraud. http://ow.ly/J8LT50t8XVG

Is there any real difference between fraud related to well-meaning vendors versus fraud perpetrated by bot generators based somewhere in Eastern Europe?

04/29/2019
www.spotsndots.com

Digital advertising generated by traditional #broadcast and cable TV networks continues to rise. Estimates are digital ad revenues, mostly coming from #TV networks’ #OTT platforms and partnerships, will rise to $4.95 billion. http://ow.ly/fleW50t8Xfy

04/26/2019
www.spotsndots.com

#Digital #advertising generated by #traditional #broadcast and
cable #TV networks continues to rise. Estimates are digital ad
revenues, mostly coming from TV networks’ #OTT platforms
and partnerships, will rise to $4.95 billion. http://ow.ly/e2D350spyhC

04/25/2019

Save the date! It’s going to be bigger than ever. 9/26/19, Chelsea Piers, NYC. #TVBForward19

04/25/2019
Scenario Project Finds The Future Isn't What It Used To Be, The Car May Be TV's Next Big Daypart

5G and ATSC 3.0 -- might impact the #advertising and media industry, a consortium backed by Fox today will release a white paper summing up a variety of scenarios to help #advertisers, agencies and #media suppliers prepare for the future. http://ow.ly/h37Q50rUWQp

In a rare cross-industry exercise to plan for how 5G and ATSC 3.0 might impact the advertising and media industry, a consortium backed by Fox today will release a white paper summing up a variety of scenarios to help advertisers, agencies and media suppliers prepare for the future.

Address

120 Wall St
New York, NY
10005

Alerts

Be the first to know and let us send you an email when TVB posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to TVB:

Nearby media companies


Other Broadcasting & media production in New York

Show All