TVB TVB is the not-for-profit trade association of America’s commercial broadcast television industry.

TVB is the not-for-profit trade association representing America’s $21 billion local broadcast television industry. Its members include over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars.

Mission: TVB is the not-for-profit trade association representing America’s $21 billion local broadcast television industry. Its members include over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars.

Keep the holidays happy by designating a sober driver. Make a plan to get home safely. #BuzzedDriving is #DrunkDriving. ...
12/27/2019

Keep the holidays happy by designating a sober driver. Make a plan to get home safely. #BuzzedDriving is #DrunkDriving. #ProjectRoadblock

We’re a proud supporter of #ProjectRoadblock. Help us make our roads safer by spreading the word about the dangers of #B...
12/26/2019

We’re a proud supporter of #ProjectRoadblock. Help us make our roads safer by spreading the word about the dangers of #BuzzedDriving

12/25/2019

Merry Christmas from TVB!

Don't let your loved ones get behind the wheel if they've been drinking. Designate a sober driver and provide fun, non-a...
12/24/2019

Don't let your loved ones get behind the wheel if they've been drinking. Designate a sober driver and provide fun, non-alcoholic drink options for designated drivers! #ProjectRoadblock

If you have to ask if you’re okay to drive, you already have your answer. “Probably okay” is NOT okay so please remember...
12/23/2019

If you have to ask if you’re okay to drive, you already have your answer. “Probably okay” is NOT okay so please remember to call a cab, car, or friend. #BuzzedDriving is #DrunkDriving #ProjectRoadblock

Heading to a holiday party? Make a plan to get home safe. #BuzzedDriving is #DrunkDriving. #ProjectRoadblock
12/20/2019

Heading to a holiday party? Make a plan to get home safe. #BuzzedDriving is #DrunkDriving. #ProjectRoadblock

If you plan to drink, make a plan to get a sober ride home. #ProjectRoadblock #BuzzedDriving is #DrunkDriving
12/19/2019

If you plan to drink, make a plan to get a sober ride home. #ProjectRoadblock #BuzzedDriving is #DrunkDriving

#OTT executives from @CBS and @WeAreSinclair are finding local content and breaking news has been winning over viewers o...
12/19/2019
NewsTECHForum | Local OTT Connects With Viewers - TV News Check

#OTT executives from @CBS and @WeAreSinclair are finding local content and breaking news has been winning over viewers on their streaming services. http://ow.ly/mXiW50xEtRv

OTT executives from CBS and Sinclair are finding local content — and breaking news — has been winning over viewers on their streaming services. L-r: NBC’s Saleem Malkana, Sinclair’s Scott Ehrlich, CBS’s Adam Wiener, Fox’s Steve Chung and TownNews’s Susan Bell. (Photo: Wendy Moger-Bross...

Compelling images, active promotion, especially on social media and the ability to capture viewer interest quickly are a...
12/19/2019
News Storytelling A Whole New Ballgame - TV News Check

Compelling images, active promotion, especially on social media and the ability to capture viewer interest quickly are all keys to attracting and keeping younger audiences. #LocalNews
@TVNewsCheck https://tvnewscheck.com/article/top-news/242483/news-storytelling-a-whole-new-ballgame/?utm_source=Listrak&utm_medium=Email&utm_term=News+Storytelling+A+Whole+New+Ballgame&utm_campaign=News+Storytelling+A+Whole+New+Ballgame

Compelling images, active promotion, especially on social media and the ability to capture viewer interest quickly are all keys to attracting and keeping younger audiences. L-r: Dalet’s Stephane Guez, ABC’s Michael Koenigs, NBC’s Matt Goldberg and WFAA’s David Schechter. (Photo: Wendy Moger-...

Your presence is the best present. Make a plan to get home from holiday parties safely. #BuzzedDriving is #DrunkDriving....
12/18/2019

Your presence is the best present. Make a plan to get home from holiday parties safely. #BuzzedDriving is #DrunkDriving. #ProjectRoadblock

Nearly 900 #TV stations have pledged to air #ProjectRoadblock PSAs this holiday season to stop drunk driving. If your st...
12/17/2019

Nearly 900 #TV stations have pledged to air #ProjectRoadblock PSAs this holiday season to stop drunk driving. If your station hasn't signed up yet, register now & help us reach every community in the U.S. ow.ly/g5QB50xySrD #LocalTVPutsTheBrakesOnDrunkDriving

#Republicans consistently express far greater skepticism of the news #media and their motives than #Democrats, according...
12/17/2019
Trusting the News Media in the Trump Era

#Republicans consistently express far greater skepticism of the news #media and their motives than #Democrats, according to this analysis that focuses on trust in the news media during 2018 and 2019. http://ow.ly/B46H50xCrRa @pewresearch

More than 50 Pew Research Center surveys confirm the overwhelming impact party identification has on Americans’ trust in the news media.

As the decade ends, nothing about TV is the same, whether it’s how much #television we consume; how and where we do it; ...
12/16/2019
How Streaming, Diversity, #MeToo Shaped TV - TV News Check

As the decade ends, nothing about TV is the same, whether it’s how much #television we consume; how and where we do it; who gets to make it, and the level of respect given the creatively emboldened small screen. http://ow.ly/7E8D50xBtQi @TVNewsCheck

As the decade ends, nothing about TV is the same, whether it’s how much television we consume; how and where we do it; who gets to make it, and the level of respect given the creatively emboldened small screen. We don’t just watch TV, we binge it until we’re bleary-eyed if not sated. We still ...

@ParksAssociates released its updated list of the top 10 US subscription #OTT video services based on estimated number o...
12/16/2019
Parks Associates: Top 10 US subscription OTT Video Services for 2019

@ParksAssociates released its updated list of the top 10 US subscription #OTT video services based on estimated number of subscribers through October 2019, prior to the launch of Disney+ and Apple TV+, and includes paid subscriptions. http://ow.ly/V4KG50xBsiv

Parks Associates, ahead of the upcoming Future of Video conference in LA next week, released its updated list of the top 10 US subscription over-the-top (OTT) video services.

@AP has put together a list of the best #TV moments in 2019- 2019 has seen some jaw-dropping moments that found huge aud...
12/16/2019
The Associated Press picks the top moments on TV from 2019

@AP has put together a list of the best #TV moments in 2019- 2019 has seen some jaw-dropping moments that found huge audiences, whether it was a royal interview or a viral alien. http://ow.ly/fTiS50xBro4

NEW YORK (AP) — Many have noticed how fragmented our TV viewing is, with multiple competing streaming services and dozens of channels pulling us in different directions. But the year also saw some...

Each year #LocalBroadcastTV stations across the U.S. band together to help keep our roads safer during the holidays. Rem...
12/16/2019

Each year #LocalBroadcastTV stations across the U.S. band together to help keep our roads safer during the holidays. Remember, buzzed driving is drunk driving. #ProjectRoadblock @AdCouncil @NHTSAgov

This shift to cross-platform viewing has highlighted the critical need for a common metric that #media buyers and seller...
12/13/2019
Media Industry Shift to Impression-Based Evaluation

This shift to cross-platform viewing has highlighted the critical need for a common metric that #media buyers and sellers can use to seamlessly transact across all platforms. @Comscore http://ow.ly/kLkX50xzBTf

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses the media industry shift to impression-based evaluation.

This shift to cross-platform viewing has highlighted the critical need for a common metric that #media buyers and seller...
12/13/2019
Media Industry Shift to Impression-Based Evaluation

This shift to cross-platform viewing has highlighted the critical need for a common metric that #media buyers and sellers can use to seamlessly transact across all platforms. http://ow.ly/11dt50xzBMl

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses the media industry shift to impression-based evaluation.

To help make our roads safer, the TVB announced the 16th annual "#ProjectRoadblock" initiative where #localbroadcast #TV...
12/13/2019
Local TV stations take stand against drunk driving during the holidays

To help make our roads safer, the TVB announced the 16th annual "#ProjectRoadblock" initiative where #localbroadcast #TV stations donate #advertising time/space to support @NHTSAgov and the @AdCouncil's "Buzzed Driving is Drunk Driving" campaign. http://ow.ly/XMZU50xzAsC

/PRNewswire/ -- According to the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA), 839 Americans lost their lives in...

Nearly 800 TV stations have pledged to air #ProjectRoadblock PSAs this holiday season. If your station hasn't signed up ...
12/12/2019

Nearly 800 TV stations have pledged to air #ProjectRoadblock PSAs this holiday season. If your station hasn't signed up yet, register now & help us reach every community in the U.S. http://ow.ly/fCLV50xySrE #LocalTVPutsTheBrakesOnDrunkDriving

@CBS has joined “Open AP,” the audience-targeting alliance working to accelerate the emerging #advertising practice know...
12/09/2019
CBS Joins Open AP Audience-Targeting Alliance

@CBS has joined “Open AP,” the audience-targeting alliance working to accelerate the emerging #advertising practice known as “audience buying"- giving advertisers a way to buy impressions from particular types of consumers across media outlets. http://ow.ly/cmLx50xvENr

“Young Sheldon” leads CBS’ Thursday-night schedule. Soon it may help to lead advertisers to a new way of placing their commercials. CBS has joined “Open AP,” the audie…

12/09/2019
2020 Political Ad Race: Bloomberg Campaign At $7.1M, Steyer At 9.1M In National TV Ad Spend

Since announcing his run for President almost two weeks ago, Michael Bloomberg's 2020 campaign has placed around $7.1 million in #TV commercials of the intended $37 million that the campaign announced it would be spending. http://ow.ly/AeN850xvlhe

Four different creative spots for the Bloomberg campaign with 297 national/regional airings have run since Nov. 23, according to iSpot.tv. Steyer's ads have run on 31 different networks -- including Oxygen, Oprah Winfrey Network, BET, Weather Channel, Cooking Channel, Lifetime Movies, and Viceland -...

According to Radha Subramanyam, #TV still reigns supreme as one of the most popular content platforms, "There are more s...
12/09/2019
CBS's Radha Subramanyam Clarifies Today's Complex Data-Driven Ecosystem

According to Radha Subramanyam, #TV still reigns supreme as one of the most popular content platforms, "There are more shows being produced today than ever before and people are consuming more hours of premium video than they ever have." @cbstv http://ow.ly/yeHt50xvlcH

Radha Subramanyam helms CBS Research at a time when TV is rapidly changing. She details the best ways to use data to form a full storyline of the viewer and their journey & why video transcends

A new Hill-HarrisX poll released yesterday showed that 53% of registered voters across the United States named #TV as th...
12/06/2019
Poll: Majority of voters name TV as primary news source

A new Hill-HarrisX poll released yesterday showed that 53% of registered voters across the United States named #TV as their primary source for news. http://ow.ly/BJEY50xtBpQ #WeGetVoters

A new Hill-HarrisX poll found that TV is still the most widely used news platform among Americans, despite the rise of the internet and social media.

@ABCNetwork Owned #TV Stations has won 2019’s Innovator Award, the top honor in @TVNewsCheck’s Social Media Excellence A...
12/05/2019
ABC’s Localish Masters Social Storytelling - TV News Check

@ABCNetwork Owned #TV Stations has won 2019’s Innovator Award, the top honor in @TVNewsCheck’s Social Media Excellence Awards, for its Localish collective of highly engaging digital shorts. http://ow.ly/6xhd50xsVKu

ABC Owned Television Stations has won 2019’s Innovator Award, the top honor in TVNewsCheck’s Social Media Excellence Awards, for its Localish collective of highly engaging digital shorts. One secret: an indispensible “wow” moment in every video.

Proud to support #ProjectRoadblock and help reduce #BuzzedDriving in our community. Please drive sober and safe this hol...
12/05/2019

Proud to support #ProjectRoadblock and help reduce #BuzzedDriving in our community. Please drive sober and safe this holiday season!

Among the top ten #TV marketers -- which included insurance, #retail and communications companies, according to @ispottv...
12/04/2019
Top Ten November TV Advertisers Spend 10% More In 2019

Among the top ten #TV marketers -- which included insurance, #retail and communications companies, according to @ispottv -- spending totaled $741.7 million in November. That's up 10% versus $672.0 million a year ago.
https://www.mediapost.com/publications/article/344095/top-ten-november-tv-advertisers-spend-10-more-in.html

Among the top ten TV marketers, spending totaled $741.7 million in November, according to iSpot.tv -- up 10% vs. $672.0 million a year ago.

12/04/2019

"TV stations are in the journalism business. That means putting the well-being of the communities they serve first, no matter the cost or political pressure." -Hank Price @TVNewsCheck #LocalBroadcast http://ow.ly/pRw050xrFB9

12/03/2019

@GroupMWorldwide now projects U.S. #advertising will expand 6.2% to $244 billion in 2019, a marked increase from the tepid 2.6% expansion it projected for 2019 in its last report published in June. http://ow.ly/4prB50xqVsK

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