TVB

05/20/2019

Broadcast Nets Still Power Ad Marketplace - TV News Check

As we saw last week in the upfront presentations, the broadcast networks are far from done. They showed they are still major players and still the favorite of the big mass #advertisers. http://ow.ly/Kyr550ujQmt

As cable and streaming options continue to win a greater share of advertiser budgets, the broadcast networks are far from done. They showed last week that they are still major players, still the favorite of the big mass advertisers, the people who throw around billions. It won’t always be that way...

05/20/2019

www.spotsndots.com

. @Xandr76 partnered with Insight Strategy Group to conduct a nationwide survey among #TV viewers. The data shows 56% of viewers learn about new shows from #TV spots, followed by 43% from friends and family, and 22% from social media. http://ow.ly/ZIzm50ujQiU

05/17/2019

Save the date! It’s going to be bigger than ever. 9/26/19, Chelsea Piers, NYC. #TVBForward19

05/17/2019

The Next Big Source Of Ad Fraud: Attribution

The next new vector of #AdFraud doesn’t involve consumer-facing #media or even the way consumer traffic is reported, but the outcomes that are attributed to them. https://www.mediapost.com/publications/article/335978/the-next-big-source-of-ad-fraud-attribution.html

MALAGA, SPAIN -- The next new vector for ad fraud doesn't involve consumer-facing media or the way consumer traffic is reported, but the outcomes attributed to them. That was the shocking finding of a presentation by Airbnb and its verification firm Impact USA at the I-COM Global Summit here this we...

05/17/2019

Trump Delays Auto Tariffs in Press for Deal With Japan, Europe

President Trump said he would delay a decision on whether to impose tariffs on automobiles imported from Europe, Japan and other countries for six months, setting a tight deadline for the U.S to reach trade agreements that have so far proved elusive. http://ow.ly/bmto50ugyMv

President Trump stepped back from opening another front in a global trade war by delaying tariffs on automobiles until later this year.

05/16/2019

Nielsen Adds Local NMI In 19 More Markets - TV News Check

Local NMI enables agencies, #advertisers and media sellers to plan media for advance audience segments in 44 DMAs representing 25 local people meter and now 19 #TV set meter markets. http://ow.ly/tsK950uffNM

Nielsen’s cross-platform media planning solution includes advanced audience segments and enables cross-channel optimization.

05/16/2019

RTDNA: Nearly Half of Local TV Stations Making Push Toward Digital

#LocalTV stations across the country are making sure they aren’t getting left behind in the digital revolution, putting digital at the front of new innovations they are implementing. http://ow.ly/wwyz50ufafR

Other areas of innovation include increased use of drone and new equipment.

05/16/2019

Misperceptions About TV as an Ad Vehicle Leads to Undervaluing of Medium, Says Auerbach

“TV is undervalued because of misperceptions out there,” says Abby Auerbach. In many cases, those misperceptions stem from competitors eager to claim a bigger slice of the advertising pie. In other instances, the quest for the next shiny new thing on the part of marketers and advertisers may contribute to the misperceptions. https://www.tvtechnology.com/news/misperceptions-about-tv-as-an-ad-vehicle-leads-to-undervaluing-of-medium-says-auerbach

Despite these notions, TV far outperforms social media and digital when it comes to viewing time, reach, viewability and trust.

05/14/2019

Big Media Mergers Bring Opportunities

Most of the media buyers see opportunity in the larger programming organizations that are being assembled, in part because they will have greater scale and more data, which could lead to more targeted and effective #advertising. #Upfronts2019 https://www.broadcastingcable.com/news/big-media-mergers-bring-opportunities

Top airtime buyers remain concerned with rising TV prices

05/14/2019

As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet

The #tv industry will put on its biggest show of the year, the upfront presentations, an annual deal-making ritual that goes back more than five decades. It has become more important than ever. https://www.nytimes.com/2019/05/12/business/media/network-upfronts-television-streaming-advertising.html

The so-called upfronts are traditional television’s annual hype-fest, and a way of locking advertisers into lucrative deals. They’re also a reminder of the medium’s continuing relevance.

05/14/2019

The 5 women who rule network TV ad sales talk about how they got there

Linda Yaccarino, Donna Speciale, Marianne Gambelli, Jo Ann Ross and, Rita Ferro spearhead the ad strategies for the leading network groups that will control the lion’s share of the $70 billion TV ad business during this year’s annual upfront ad haggle. https://adage.com/article/media/5-women-who-rule-network-tv-ad-sales-talk-about-how-they-got-there/2168931

Linda Yaccarino, Donna Speciale, Marianne Gambelli, Jo Ann Ross and Rita Ferro spill all.

05/14/2019

NBC Embraces Ad-Supported Streaming At Upfront

. @NBCUniversal revealed new details on its forthcoming streaming service at its upfront, painting a contrast with subscription ad-free competitors, like Disney+ and Netflix. #Upfronts2019 https://www.mediapost.com/publications/article/335764/nbc-embraces-ad-supported-streaming-at-upfront.html

Calling it the "largest initiative in our company's history," NBCU ad sales chief Linda Yaccarino painted the company's upcoming streaming service as the only one to offer scale, brand safety and ad opportunities.

05/14/2019

We’re getting ready for #TVBForward19 and couldn’t be more excited about this year’s speakers and sessions. Mark your calendars: 9/26/19 in NYC. More info coming soon.

05/10/2019

We Get Voters

Get the latest insights into political ad spending and media strategy: www.wegetvoters.com #WeGetVoters

We Get Voters works to connect campaigns and political advocacy leaders with national political experts and local TV stations to share how local broadcast TV influences voters.

05/10/2019

Cord-Cutting Got 75% Worse in Q1, Most Terrible Quarter Ever for Pay TV

According to MoffettNathanson, the annual pace of decline of the U.S. pay TV ecosystem is now 4.8%, also the worst mark ever. http://ow.ly/5ztm50u6Y2q

Cable network distribution hits the skids, declining at an all-time worst 1.9%

05/10/2019

FuboTV Adds News Programming From Newsy - TV News Check

@EWScrippsCo multiplatform service Newsy has added its full slate of news programming to FuboTV, the live TV streaming service. https://tvnewscheck.com/article/234767/fubotv-adds-news-programming-from-newsy/

FuboTV subscribers can watch Newsy’s up-to-the-minute news coverage, its full lineup of live shows including The Day Ahead and The Why, and its award-winning documentaries and investigations.

05/09/2019

#TVBForward19, #localBroadcast TV’s annual conference is coming to town! Save the date: 9/26/19.

05/09/2019

Drugmakers Must Show Prices In TV Ads - TV News Check

The Trump administration said it will require drugmakers to disclose the list price of prescription drugs in direct-to-consumer television advertisements. https://tvnewscheck.com/article/234780/drugmakers-must-show-prices-in-tv-ads/

The Trump administration on Wednesday said it will require drugmakers to disclose the list price of prescription drugs in direct-to-consumer television advertisements. Pricing details are expected to appear in text toward the end of commercials, when potential side effects are disclosed. TV viewers....

05/08/2019

Broadcasters Seek Expanded Marketplace Definition With Rise of Digital

Speakers at DOJ workshop last week laid out how a narrow view of #broadcast marketplace is hurting #localbroadcasters. https://www.tvtechnology.com/news/broadcasters-seek-expanded-marketplace-definition-with-rise-of-digital

Speakers at DOJ workshop last week laid out how narrow view of broadcast marketplace is hurting local broadcasters.

05/08/2019

Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020

According to @Nielsen addressable #ads are predicted to hit $4.7 billion next year -- and will accelerate as more homes add connected #TV sets and devices to their living rooms and as changes to the addressable ecosystem take shape.
https://www.mediapost.com/publications/article/335553/addressable-tv-breaking-through-predicted-to-hit.html

Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's new opportunity." The company is positioned to support ad targeting and measurement, while transforming the C3 metric to account for addressable.

05/08/2019

Outcome Selling Could Be TV's Next Big Thing - TV News Check

There’s growing interest from both #ad sellers and buyers in pricing based on impact at the cash register, rather than ratings points and impressions. https://tvnewscheck.com/article/top-news/234731/outcome-selling-could-be-tvs-next-big-thing/

It’s early days yet, but there’s growing interest from both sellers and buyers in doing ad deals with pricing based on impact at the cash register rather than abstractions like ratings points and impressions.

05/07/2019

U.S. #TV station deals reached $4.86 billion in the first quarter, dominated by station consolidations and spinoffs, according to Kagan, a media research group within S&P Global Market Intelligence. https://www.broadcastingcable.com/news/kagan-broadcast-tv-deal-volume-reaches-4-86b-in-q1?utm_source=Listrak&utm_medium=Email&utm_term=Broadcast+1Q+TV+Deal+Volume+Hits+%244.86B&utm_campaign=Sinclair+Stock+Zooms+As+It+Touts+RSN+Deal

05/07/2019

Marketers Have New Options As Consumers Watch Linear TV, Stream Shows

According to new research from Samsung Ads, a plurality of consumers that watch on Samsung devices stream #TV and watch linear TV. The company is calling these consumer “Total TV Watchers.” https://www.mediapost.com/publications/article/335408/marketers-have-new-options-as-consumers-watch-line.html

"Total TV Watcher" households are 65% more likely to have a young adult living in them and 56% more likely to have a yearly household income above $175,000.

05/07/2019

Kentucky Derby Ties For Most Watched On NBC - TV News Check

Kentucky Derby averaged 16.5 million viewers on @nbc which is tied for the most-watched Derby on the network since it started #televising it in 2001. https://tvnewscheck.com/article/top-news/234699/kentucky-derby-ties-for-most-watched-on-nbc/

Saturday's Kentucky Derby averaged 16.5 million viewers on NBC. NBC Sports and Nielsen report that is a 10% increase over last year, when Justify's win en route to an eventual Triple Crown averaged 15 million. The 2010 and 2017 races also averaged 16.5 million. The Derby has averaged at least 15 mil...

05/06/2019

On 9/26 at NYC’s Chelsea Piers, join executives & industry thought leaders from 60+ broadcast groups for #TVBForward19, #localBroadcast TV's premier leadership conference.

05/06/2019

Super Bowl Will Have Fewer, Longer Ad Breaks

The National Football League and @FOXTV are making a change in the Super Bowl that is expected to make #television’s most watched event easier for viewers to watch. http://ow.ly/MlnJ50u0f91

Viewers prefer less interruptions in game

05/06/2019

. @NBCUniversal unveiled the launch of ShoppableTV, which will give #TV viewers the opportunity to buy products within the environment of their favorite #TV shows by holding their mobile phones to the screen during so-called on-air shoppable moments. http://ow.ly/lN3z50u0eNQ

05/03/2019

2019 NFL Draft Sets New Nielsen TV Ratings Records

The 2019 NFL Draft set new #TV ratings and viewership marks, according to @Nielsen http://ow.ly/sEZj50tWfha

The 2019 NFL Draft set new TV ratings and viewership marks, according to Nielsen. Yes, last year's records have already fallen

05/03/2019

Programmatic TV: Automation Is Improving, but Pain Points Still Exist

Programmatic #TV #ad spending is expected to reach $4.73 billion by 2020, or 6.8% of #TV ad spending that year. http://ow.ly/SH2J50tWeDG

Despite being in its infancy, we expect programmatic TV ad spending will reach $4.73 billion by 2020, or 6.8% of TV ad spending that year.

05/01/2019

www.spotsndots.com

A new pay-#TV programming cost report from Kagan, S&P Global Market Intelligence, contains a wealth of data that documents the steep rise in sports programming costs in recent years, Telecompetitor reports. http://ow.ly/F7y950tAC8y

05/01/2019

April showers on retail auto demand

New U.S. light-vehicle sales are expected to rise slightly in April from a year earlier.

Volume likely will rise thanks to a favorable calendar -- April has an extra selling day -- but the light-vehicle SAAR probably dropped year over year, analysts say.

05/01/2019

Hearst Aims For News Transparency, Relatability - TV News Check

. @Hearst SVP of news says #local #newscasts don’t need a radical reinvention to stay relevant to younger audiences, but they must adhere to trust and transparency in a more relatable voice. http://ow.ly/Vtm150tAC6P

Hearst Television’s SVP of news says local newscasts don’t need a radical reinvention to stay relevant to younger audiences, but they must adhere to trust and transparency in a more relatable voice.

05/01/2019

ANA To Ad Fraud: Drop Dead, We're Winning

In the war on digital fraud, the ad industry is winning. That’s the conclusion of an in-depth analysis conducted by invalid traffic detection and prevention firm White Ops for the @ANAmarketers . http://ow.ly/7xlU50tAC2t

In the war on digital fraud, the ad industry is winning. That's the conclusion of an in-depth analysis conducted by invalid traffic detection and prevention firm White Ops for the Association of National Advertisers (ANA). "Economic losses due to bot fraud are expected to total $5.8 billion globally...

05/01/2019

Scripps Closes On Cordillera Stations Purchase - TV News Check

The $521 million deal adds 15 stations in 10 markets to @EWScrippsCo portfolio and bumps up its reach to nearly 21% of U.S. #TV households. http://ow.ly/oDkt50tABuK

The $521 million deal adds 15 stations in 10 markets to Scripps’ portfolio and bumps up its reach to nearly 21% of U.S. TV households.

04/29/2019

Fox, NBCUniversal And Viacom Reboot OpenAP Advertising Consortium

With Turner pulling out in the wake of AT&T’s takeover of Time Warner, #advertising technology consortium OpenAP has been reconstituted, with @NBCUniversal @FOXTV and @Viacom unveiling version 2.0. http://ow.ly/oaiA50taPsK

With Turner pulling out in the wake of AT&T’s takeover of Time Warner, advertising technology consortium OpenAP has been reconstituted, with NBCUniversal, Fox and Viacom unveiling version…

04/29/2019

www.spotsndots.com

Bob Feinberg, VP of Yonkers Honda in greater NYC, says, “Discount (the influence) of #TV at your own peril,” indicating many dealers like him consider #TVadvertising alive and well and adapting to the digital age. http://ow.ly/su3C50taOxq

04/29/2019

We’re getting ready for #TVBForward19 and couldn’t be more excited about this year’s speakers and sessions. Mark your calendars: 9/26/19 in NYC. More info coming soon.

04/29/2019

Is Ad Fraud Inevitable?

#Adfraud is a theme that seems to spark endless discussion with little more than recommendations for potential resolution, shifting blame up and down the tech stack and suggesting best practices to minimize fraud. http://ow.ly/J8LT50t8XVG

Is there any real difference between fraud related to well-meaning vendors versus fraud perpetrated by bot generators based somewhere in Eastern Europe?

04/29/2019

www.spotsndots.com

Digital advertising generated by traditional #broadcast and cable TV networks continues to rise. Estimates are digital ad revenues, mostly coming from #TV networks’ #OTT platforms and partnerships, will rise to $4.95 billion. http://ow.ly/fleW50t8Xfy

04/26/2019

www.spotsndots.com

#Digital #advertising generated by #traditional #broadcast and
cable #TV networks continues to rise. Estimates are digital ad
revenues, mostly coming from TV networks’ #OTT platforms
and partnerships, will rise to $4.95 billion. http://ow.ly/e2D350spyhC

04/26/2019

TV Still Dominates Upfront Dollars, But Digital Media Makes Inroads

Growing #digital video media apps/platforms will try to make an impact in the #traditional #TV upfront buying market this year. http://ow.ly/tMK250sorfa

Many big brand TV network advertisers are wedded to many low CPM "bases" established with TV networks -- with many unwilling to leave them for potential digital video platform deals.

04/25/2019

Save the date! It’s going to be bigger than ever. 9/26/19, Chelsea Piers, NYC. #TVBForward19

04/25/2019

Scenario Project Finds The Future Isn't What It Used To Be, The Car May Be TV's Next Big Daypart

5G and ATSC 3.0 -- might impact the #advertising and media industry, a consortium backed by Fox today will release a white paper summing up a variety of scenarios to help #advertisers, agencies and #media suppliers prepare for the future. http://ow.ly/h37Q50rUWQp

In a rare cross-industry exercise to plan for how 5G and ATSC 3.0 might impact the advertising and media industry, a consortium backed by Fox today will release a white paper summing up a variety of scenarios to help advertisers, agencies and media suppliers prepare for the future.