TVB

06/19/2020

#TV Quote of the Week
http://ow.ly/wyR950AcDjg

06/18/2020

NBCU’s Mark Marshall On How TV Advertising Will Evolve This Year | AdExchanger

Upfront #ad reservations aren’t going away and @MarkMarshallNBC, president of advertising sales and client partnerships, expects a deluge of demand to move to scatter and spot markets, and to addressable #TV inventory in general.
http://ow.ly/WgwZ50AbLVJ

AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. In March, NBCUniversal had “fortunately and unfortunately” just finished a recession-based ad sales deck, to pitch advertisers on...

06/18/2020

Live Addressable Tests Start Using Project OAR Specs

“We’ve heard growing interest from the buying community in #ad solutions that combine data-enhanced targetability with premium, curated inventory,” said Eric Meyrowitz, senior VP of sales, @Hearst TV “This effort increases opportunities for all parties.”
http://ow.ly/WmTZ50Abk4V

Fox, ViacomCBS, NBCU, Scripps, AMC participate in first phase

06/18/2020

Joe Biden Begins First General Election TV Ad Blitz

. @JoeBiden is making his first #TV #ad buy of the general election, a $15 million television, digital, radio and print advertising blitz starting Friday for five weeks across six fall battlegrounds — all states that President Trump carried in 2016.
http://ow.ly/LqA750AbhgU

The $15 million advertising effort will target six fall battlegrounds, all states that President Trump carried in 2016.

06/17/2020

Fox Sees Improvement in Local Ad Market

Fox said it is seeing improvements in #advertising sales at its #local station group as more businesses re-open after closing to slow the spread of the Coronavirus.
http://ow.ly/J6ml50Aaict

National prices in scatter remain above upfront, Nallen said

06/17/2020

‘NCIS,’ ‘The Office’ and Daytime TV: What Each Generation Said They’re Watching During Pandemic - Morning Consult

Consumers spent 142.1 billion minutes streaming #TV and movies during the week of May 18, according to @nielsen up 76% from 80.6 billion during the same period in 2019.
http://ow.ly/8qrZ50AaeVO

A May 21-24 Morning Consult/The Hollywood Reporter poll asked respondents to name the TV show they had watched most often during social distancing. Comedies and dramas proved to be the most popular overall.

06/16/2020

Small-dollar donations help Biden raise millions while some wealthy donors remain on the sidelines

@JoeBiden’s campaign announced Monday that they, along with the Democratic National Committee, raised over $80 million in May, with an average donation of $30.
http://ow.ly/BmFE50A9hnh

Some influential donors remain too busy with their own businesses in dealing with the coronavirus. Others are not yet sold on Biden's candidacy and are waiting to see whom he picks as his running mate.

06/16/2020

www.spotsndots.com

U.S. e-commerce sales jumped by 92.7% in May, according to a new SpendingPulse report from Mastercard. In April and May, consumers spent more than $53 billion via e-commerce in the U.S.
http://ow.ly/ak0O50A9bK9

06/15/2020

COVID-19's Lasting Impact On Media Now And In The Future

As COVID-19 continues to wreak havoc around the world, there’s hardly an industry untouched, including media and #advertising. When we emerge from this situation, and we will, the dynamics of the media ecosystem will be vastly different. @MediaPost
http://ow.ly/s9we50A86bY

When we emerge from this situation, and we will, the dynamics of the media ecosystem will be vastly different. What should we be considering? What changes are here to stay? And what is the long term impact?

06/15/2020

Biden's war chest swells as donors, many in California, grow increasingly alarmed by Trump

Suddenly, @JoeBiden is raking in cash at a breathtaking clip, reducing worries among Democrats that his campaign would be overwhelmed by the war chest amassed by @realDonaldTrump
http://ow.ly/yfmO50A85ls

Cash from donors big and small is gushing into Biden's campaign, driven by concern over Trump and growing confidence in the Democrat's operation.

06/15/2020

www.spotsndots.com

“It’s still uncertain when consumers will feel comfortable returning to small businesses and begin spending again, but owners are taking the necessary precautions to reopen safely.” says @NFIB’s chief economist Bill Dunkelberg.
http://ow.ly/w4wu50A7ZWQ

06/12/2020

#TV Quote of the Week
http://ow.ly/ZmGE50A6haQ

06/11/2020

New NextGen Video Alliance Launches

The #NextGen Video Information Systems Alliance coalition brings together providers of advanced #broadcast and multichannel #TV solutions to accelerate the deployment of @atsc_updates.
http://ow.ly/swF650A5rKm

The NextGen Video Information Systems Alliance coalition brings together providers of advanced broadcast and multichannel TV solutions to accelerate the deployment of ATSC 3.0.

06/11/2020

NAB Announces Executive Committee Board

Emily Barr, president-CEO, @grahammediagrp, was re-elected as @nabtweets Television Board chair, while David Santrella, Salem Media Group president of #broadcast media, was re-elected Radio Board chair, among other results.
http://ow.ly/iQFj50A5rD5

Emily Barr, president-CEO, Graham Media Group, was re-elected as NAB Television Board chair, while David Santrella, Salem Media Group president of broadcast media, was re-elected Radio Board chair, among other results

06/10/2020

Frontline News: TV Reporters Rise to the Moment to Cover Coronavirus

Print and #broadcast journalists who do the spadework of daily #local and national breaking news reporting are being challenged like never before to cover an all-encompassing, relentlessly complex and fast-moving story.
http://ow.ly/rVa950A44uI

Print and broadcast journalists who do the spadework of daily local and national breaking news reporting are being challenged like never before to cover an all-encompassing, relentlessly complex an…

06/09/2020

More Data Shows Spending Has Hit Bottom, Q3 Is Effective Rebound For U.S. Ad Economy

New tracking data suggest that U.S. #ad spending has indeed hit bottom and is beginning to rebound effective this month.
http://ow.ly/YXUL50A2Wxz

The data, from a survey of ad execs conducted by Advertiser Perceptions, shows that June through October are the biggest rebound months, suggesting the third quarter is the effective rebound for the U.S. ad economy.

06/08/2020

Hearst’s Maushard: ‘We Will Continue To Adapt’ | TV News Check

@Hearst Television’s VP of News @BarbaraMaushard says it’s “extremely troubling” to see journalists under fire in their coverage of recent protests. She lauds their commitment to facing dangers and returning each day to their communities’ streets.
http://ow.ly/23bC50A2cJe’

Hearst Television’s VP of News Barb Maushard says it’s “extremely troubling” to see journalists under fire in their coverage of recent protests over U.S. racial injustice. She lauds their commitment to facing dangers from numerous quarters in returning each day to the volatile, anxious stree...

06/08/2020

'Feels Like Bottom,' Ad Exec Data Signals Rebound Began In May

On the same day that Wall Street is rallying on a better-than-expected U.S. jobs report for the month of May, the #ad industry has its own positive metric signaling a rebound beginning in May.
http://ow.ly/HBsZ50A28Se

On the same day that Wall Street is rallying on a better-than-expected U.S. jobs report for the month of May, the ad industry has its own positive metric signaling a rebound beginning in May. "We think that April increasingly feels like the bottom," Pivotal Research Group analyst Michael Levine writ...

06/08/2020

Advertising Analytics on Twitter

The Kentucky Senate race is heating up. Nearly $500K has been spent on #ads to run on #local #broadcast #TV between @AmyMcGrathKY @Booker4KY and @Team_Mitch @Ad_Analytics reports: http://ow.ly/3ouv50A265n

“Lots of activity in the #KYSen race today: @AmyMcGrathKY placed $220K on broadcast from 6/9-6/15, @Booker4KY placed $131K on broadcast from 6/9-6/15, and @senatemajldr placed $139K on broadcast from 6/9-6/15.”

06/08/2020

#TV Quote of the Week
@Kantar
http://ow.ly/swSU50A1LP9

06/08/2020

Despite crisis, Miami dealer increased advertising to keep up sales

"In the last two months, we have spent more money on #TV #ads than we have spent in the last 10 years," Miami dealership owner, Arnaldo Bomnin told Automotive News. "I knew people would be at home. I knew that people would be watching TV."
http://ow.ly/6auo50A1J3n

Arnaldo Bomnin, a Cuban immigrant who wanted to be a doctor but fell into auto retailing, has succeeded during the pandemic by keeping his showrooms open with extra safety measures and upping his advertising while consumers were at home watching TV.

06/05/2020

www.spotsndots.com

In late March, @nielsen Insights called the lockdown-fueled growth of the consumer packaged goods industry “the greatest, and fastest change in shopping behavior ever” as people stocked up on food, paper products and other consumables like never before.
http://ow.ly/dALT50zZS5O

06/04/2020

Let's Go: Univision Initiative To Help Bring Political Ads | Radio & Television Business Report

@Univision Communications has unveiled a new voter analytics and optimization tool designed to help political buyers purchase more-targeted campaigns ahead of the 2020 election season.
http://ow.ly/z1eF50zZh61

Univision Communications has unveiled a new voter analytics and optimization tool designed to help political buyers purchase more-targeted campaigns ahead of the 2020 election season. Here are the det

06/04/2020

Reports: NBA Close to Restarting Season

The @NBA may be the next pro sports league to resume play as it is proposing a 22-team regular season and playoff format, ESPN.com reported Wednesday.
https://www.multichannel.com/news/nba-close-to-restarting-season

League Board of Governors to vote Thursday on 22-team regular season and playoff run

06/04/2020

Local TV Tops Pandemic News Sources

Local #TV remains the top source of news since the start of the COVID-19 pandemic, according to marketing agency Digital Third Coast, which polled 2,000 people on their relationship to the media and how it may have changed during the pandemic.
http://ow.ly/FEtz50zZ6My

CNN takes second place, study finds

06/03/2020

The @NRSC is launching its first round of #TV #ads to run in Arizona, Michigan and Maine—part of its $33M initial investment to protect the Republican Senate majority. https://bit.ly/2zSHUff

06/01/2020

John Hickenlooper hits the airwaves in U.S. Senate race

U.S. Senate candidate John @Hickenlooper plans to spend $100,000 on #TV #ads reserved to run on Colorado’s #local #broadcast TV stations. https://bit.ly/3cmd4cm

U.S. Senate candidate John Hickenlooper released his first television ad Sunday, an uplifting message titled “We’re Colorado” that touted Colorado’s economic resurgence during his…

06/01/2020

Why the Advertising Comeback is Anchored in Local OTT

"Consumers have accelerated a change that was underway in the streaming world. CTV/OTT has become THE universal form of media consumption and more consumers are embracing ad-supported streaming #TV options." -John Vilade, head of sales, @PremionMedia.
http://ow.ly/ipyG50zVXld

Addressability and Attribution are priorities

06/01/2020

FCC's Pai Commends Broadcast Coverage of Civil Unrest

“I commend the extraordinary efforts of #local #broadcasters to keep Americans informed about the protests and violence taking place in our nation’s cities following the awful killing of George Floyd," said @AjitPaiFCC, @FCC Chairman.
http://ow.ly/eiXA50zVJFp

Reporters brave pepper bullets, rocks to tell story

06/01/2020

Paychex Study Finds 63% of Business Owners Feel the Worst of the COVID-19 Pandemic is Behind Them

Sixty-three percent of business owners say the worst of the coronavirus pandemic is behind them. On average, business outlook increased from 46 to 51 on a scale of 1 to 100 (“extremely pessimistic” to “extremely optimistic).
http://ow.ly/84pN50zVEeb

As business owners across the country focus on getting back to business, 63 percent feel the worst is behind them when it comes to the impact of COVID-19 on their operations, according to new Paychex research.

06/01/2020

Local Spot TV Advertising On The Upswing

@nielsen says that even in tough times, there’s a need and place for #advertising. In more recent weeks, #local spot #TV #ad units are coming back faster, rising 5% during the week of April 27, 2020.
http://ow.ly/WRHS50zVA5D

There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, particularly lo...

06/01/2020

When Will Consumers Feel Safe Again?

As more #local economies slowly reopen amid the ongoing pandemic, businesses across the country are facing a new challenge: Not everyone is comfortable venturing out just yet.
http://ow.ly/uBn450zVysS

Morning Consult is tracking consumers' comfort level returning to the public sphere for pastimes, such as going to the movies or to the gym, amid the ongoing threat of COVID-19. We’ll be updating this page every week with new data.

05/29/2020

#TV Quote of The Week
http://ow.ly/sJ4950zTUbT
@TatariTV

05/29/2020

Disney+, Hulu Among Streamers Upping TV Ads During Pandemic

Brands including @hulu, @disneyplus, @netflix, and @YouTube have all dialed up their linear #TV advertising since the pandemic hit in March.
http://ow.ly/9y8U50zTBf3

Diisney+, Hulu and Amazon Prime Video are among the streaming service advertisers that have been most ubiquitous on TV during the pandemic.

05/29/2020

Today, don’t miss executive coach @TRYCoaching in Next Women’s interactive zoom session on advocating for yourself from 1-1:30pm (ET). Sign up here: https://www.tvb.org/Public/NEXTPrograms/NEXTWomen.aspx