TVB TVB is the not-for-profit trade association of America’s commercial broadcast television industry. TVB is the not-for-profit trade association representing America’s $21 billion local broadcast television industry.

Its members include over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse va

Its members include over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse va

Operating as usual

According to a study by Hub Entertainment Research, half of respondents said they’re watching the same amount of #TV tod...
08/09/2021
COVID TV habits may be here to stay, study finds

According to a study by Hub Entertainment Research, half of respondents said they’re watching the same amount of #TV today compared to the height of the pandemic last year. A third of these respondents are watching even more TV.
https://www.fiercevideo.com/video/covid-tv-habits-may-be-here-to-stay-study-finds

American COVID-19 television viewing habits may be here to stay despite fewer pandemic restrictions and growing optimism, a study conducted by Hub Entertainment Research has found.

KNXV in Phoenix, AZ expands its social reach with a partnership with Walter Cronkite School of Journalism and Mass Commu...
08/06/2021
‘Harnessing the cool’ in search of new audiences

KNXV in Phoenix, AZ expands its social reach with a partnership with Walter Cronkite School of Journalism and Mass Communication. For the station, the project is an opportunity to expand its on-air health franchise to new users on social media platforms.
https://cronkitenewslab.com/digital/2021/08/05/cronkite-news-abc15-health-insider-explainers-new-audiences/

For abc15, the Health Insider explainer videos are an opportunity to expand its on-air franchise to new users on social media platforms.

We're #hiring! Come join TVB’s fantastic research team as a Media Research Analyst.Find the full job description and con...
08/04/2021
Come Work with Us at TVB – TVB

We're #hiring!
Come join TVB’s fantastic research team as a Media Research Analyst.
Find the full job description and contact info here:
https://www.tvb.org/come-work-with-us-at-tvb/

#hiring #job #research #researchanalyst #media #broadcastTVjobs

Online Purchase Funnel StudyAd-free Streamers StudyPurchase Funnel StudySports Betting StudyMedia Comparisons StudyBroadcast TV Key Post-COVID

An unvaccinated viewer watching a newscast about the recent outbreak with the Delta variant on First Coast News in Jacks...
08/04/2021
WTLV/WJXX Convinces Jacksonville Viewer To Get Vaccinated

An unvaccinated viewer watching a newscast about the recent outbreak with the Delta variant on First Coast News in Jacksonville, Fla., says she was so “confident with the information it gave” that she scheduled and received a vaccine.
https://marketshare.tvnewscheck.com/2021/08/04/wtlv-wjxx-convinces-jacksonville-viewer-to-get-vaccinated/

An unvaccinated viewer watching a newscast on First Coast News in Jacksonville says she was so “confident with the information it gave” that she scheduled and received a vaccine. Not only that, but she sent First Coast News an email thanking them. The station then turned the email into a testimo...

The US economy in Q2 expanded at its fastest pace since last fall, growing at a seasonally adjusted, annualized rate of ...
07/29/2021
US economy just posted the largest jump in growth since 2020

The US economy in Q2 expanded at its fastest pace since last fall, growing at a seasonally adjusted, annualized rate of 6.5%. In terms of real gross domestic product the economy has now recovered in that it has grown bigger than its pre-pandemic size.
https://www.cnn.com/2021/07/29/economy/second-quarter-gdp-recovery/index.html

The US economy in the second quarter expanded at a slower rate than expected but still at its fastest pace since last fall, growing at a seasonally adjusted, annualized rate of 6.5%.

“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville...
07/28/2021
Viewer Testimonial--‘So Grateful’ To Jacksonville’s WTLV/WJXX

“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville, Fla. “It doesn’t get more honest or closer to the truth at a time when people demand it.”
https://marketshare.tvnewscheck.com/2021/07/28/viewer-testimonial-so-grateful-to-jacksonvilles-wtlv-wjxx/

“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX, in Jacksonville. “It doesn’t get more honest or closer to the truth at a time where people demand it,” Joyal says.

Elections this year and next will see #political #ad expenditures of roughly $9B, more than doubling the amount spent in...
07/20/2021
Midterm-Election Ad Spending Poised to Soar as Streaming TV Attracts Campaigns

Elections this year and next will see #political #ad expenditures of roughly $9B, more than doubling the amount spent in the 2018 midterm cycle. Even with the growth of digital advertising, #broadcast #TV remains the dominant platform for political ads:
https://www.wsj.com/articles/midterm-election-ad-spending-poised-to-soar-as-streaming-tv-attracts-campaigns-11626685200

More campaign commercials are headed to Roku and other streaming-video players, as overall election ad spending in the 2022 cycle is expected to reach $9 billion, double the total from the previous midterm elections.

The size and influence of Black and Hispanic audiences will only continue to grow – and along with it, the importance of...
07/13/2021
Diversity and Trust: Your Marketing Medium Matters - Advertising Week

The size and influence of Black and Hispanic audiences will only continue to grow – and along with it, the importance of these communities in the advertising ecosystem. Meanwhile, their intense connections to the medium of broadcast #TV are unmatched.
https://advertisingweek.com/diversity-and-trust-your-marketing-medium-matters/

The size and influence of Black and Hispanic audiences continues to grow – and along with it, the importance of these communities in the advertising ecosystem. Is your brand doing everything it can to reach them?

NEXT Women commissioned BIA Advisory to conduct the 2021 State of Women in Local Broadcast TV survey. Don't miss the web...
07/08/2021

NEXT Women commissioned BIA Advisory to conduct the 2021 State of Women in Local Broadcast TV survey.
Don't miss the webinar on key insights and findings on Wednesday, 7/21 at 1p ET.
Register here: https://my.demio.com/ref/WREWjSR7zwAL4mbX
#nextwomen #webinar

NEXT Women commissioned BIA Advisory to conduct the 2021 State of Women in Local Broadcast TV survey.
Don't miss the webinar on key insights and findings on Wednesday, 7/21 at 1p ET.
Register here: https://my.demio.com/ref/WREWjSR7zwAL4mbX
#nextwomen #webinar

It may surprise many marketers to learn that despite the outsized role digital media plays in all our lives and its rapi...
07/06/2021
Diversity and Trust: Your Marketing Medium Matters - Advertising Week

It may surprise many marketers to learn that despite the outsized role digital media plays in all our lives and its rapid growth as an ad medium, television is the most dominant platform in influencing purchase decisions among Black and Hispanic consumers.
https://advertisingweek.com/diversity-and-trust-your-marketing-medium-matters/

The size and influence of Black and Hispanic audiences continues to grow – and along with it, the importance of these communities in the advertising ecosystem. Is your brand doing everything it can to reach them?

Political media activity in Q2 of 2021 has been 107% higher than Q2 of 2019. This increased activity has come from a wid...
06/30/2021
Log in | The Cook Political Report

Political media activity in Q2 of 2021 has been 107% higher than Q2 of 2019. This increased activity has come from a wide variety of advertisers across the country, indicating it is not just one particularly active group driving spending.
https://cookpolitical.com/user/login?destination=/analysis/national/political-advertising/onair-all-signs-point-wild-2022-ad-spending

The Cook Political Report is an independent, non-partisan newsletter that analyzes elections and campaigns for the US House of Representatives, US Senate, Governors and President as well as American political trends.

It may come as a surprise to some that the highest reach for ad-free streamers is linear TV (83%). Combine broadcast TV ...
06/22/2021
Reaching Elusive Ad-Free Streamers

It may come as a surprise to some that the highest reach for ad-free streamers is linear TV (83%). Combine broadcast TV websites/apps with the high impact of broadcast TV, and advertisers have the ability to reach 88% of ad-free streamers.
https://www.ana.net/blogs/show/id/mm-blog-2021-06-tvb-reaching-elusive-streamers

Reaching ad-free streaming viewers is the latest challenge for marketers with carefully crafted television campaigns. The combination of a pandemic that forced many Americans to stay home and the introduction of several new subscription video on demand (SVOD) services in addition to existing service...

In this op-ed Hadassa Ge**er, EVP, Chief Research Officer, TVB discusses how marketers can reach ad-free streaming viewe...
06/16/2021
Reaching Elusive Ad-Free Streamers

In this op-ed Hadassa Ge**er, EVP, Chief Research Officer, TVB discusses how marketers can reach ad-free streaming viewers through other media, particularly #broadcast #TV.
https://www.ana.net/blogs/show/id/mm-blog-2021-06-tvb-reaching-elusive-streamers

Reaching ad-free streaming viewers is the latest challenge for marketers with carefully crafted television campaigns. The combination of a pandemic that forced many Americans to stay home and the introduction of several new subscription video on demand (SVOD) services in addition to existing service...

GroupM projects U.S. ad spending will expand 16.5% a marked improvement from estimates in March (+9.1% for total U.S. ad...
06/10/2021
GroupM Nearly Doubles 2021 U.S. Ad Growth Projection, Revises 2020 Decline To Less Than A Point

GroupM projects U.S. ad spending will expand 16.5% a marked improvement from estimates in March (+9.1% for total U.S. ad growth).
https://www.mediapost.com/publications/article/364023/groupm-nearly-doubles-2021-us-ad-growth-projecti.html

The outlook for U.S. ad spending has improved considerably for this year, as has estimates for 2020, which included a recession attributed to the COVID-19 pandemic, according to a mid-year update released this morning by GroupM's Business Intelligence unit.

@CynopsisMedia’s Measurement & Data Virtual Conference brings hundreds of analysts, researchers and media leaders togeth...
06/09/2021

@CynopsisMedia’s Measurement & Data Virtual Conference brings hundreds of analysts, researchers and media leaders together virtually.
Don’t miss TVB’s @hadassa_gerber on Tuesday, 6/15 at 3.30p ET moderating “Measurement Currency – Has it Changed?”

http://ow.ly/gDH450F6NRh

@CynopsisMedia’s Measurement & Data Virtual Conference brings hundreds of analysts, researchers and media leaders together virtually.
Don’t miss TVB’s @hadassa_gerber on Tuesday, 6/15 at 3.30p ET moderating “Measurement Currency – Has it Changed?”

http://ow.ly/gDH450F6NRh

06/04/2021

“Now is the time to transition to a universal language of impressions. Katz supports the industry adoption of impressions for linear TV to enable cross-platform campaign integration at the local level,” Leo MacCourtney, President, Katz Television Group
http://ow.ly/k0Cp50F2Z1f

We're hiring! Come join TVB's fantastic communications and web team. Follow the link for our open positions, full job de...
06/02/2021
Come Work with Us at TVB – TVB

We're hiring!
Come join TVB's fantastic communications and web team.
Follow the link for our open positions, full job descriptions and contact info: https://www.tvb.org/come-work-with-us-at-tvb/

#JobOpening #Hiring #NowHiring

Online Purchase Funnel StudyAd-free Streamers StudyPurchase Funnel StudySports Betting StudyMedia Comparisons StudyStates Open for Business

Debra O’Connell, president, networks – Disney Media & Entertainment Distribution, released a statement on #impressions-b...
06/02/2021
ABC Owned TV Stations Back Impressions-Based Ad Currency

Debra O’Connell, president, networks – Disney Media & Entertainment Distribution, released a statement on #impressions-based selling and buying for #local #broadcast TV.
https://tvnewscheck.com/top-news/business/article/abc-owned-tv-stations-back-impressions-based-ad-currency/

Debra O’Connell, president, networks – Disney Media & Entertainment Distribution, The Walt Disney Co., released the following statement today on impressions-based selling and buying for local broadcast television: “Today, the ABC Owned Television Stations provide best in class content that ser...

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my friend posted on his facebook that your slogan for the driving high commercials is "drive baked get busted" my slogan is better. "take a few puffs and end up in cuffs" you can use my slogan, but i expect some type of recognition.
Je vs remercie tvp pour tout travail mais le Math football endurer ce Jean cimanga