TVB TVB is the not-for-profit trade association of America’s commercial broadcast television industry.

TVB is the not-for-profit trade association representing America’s $21 billion local broadcast television industry. Its members include over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars.

Mission: TVB is the not-for-profit trade association representing America’s $21 billion local broadcast television industry. Its members include over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars.

Upfront #ad reservations aren’t going away and @MarkMarshallNBC, president of advertising sales and client partnerships,...
06/18/2020
NBCU’s Mark Marshall On How TV Advertising Will Evolve This Year | AdExchanger

Upfront #ad reservations aren’t going away and @MarkMarshallNBC, president of advertising sales and client partnerships, expects a deluge of demand to move to scatter and spot markets, and to addressable #TV inventory in general.
http://ow.ly/WgwZ50AbLVJ

AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. In March, NBCUniversal had “fortunately and unfortunately” just finished a recession-based ad sales deck, to pitch advertisers on...

“We’ve heard growing interest from the buying community in #ad solutions that combine data-enhanced targetability with p...
06/18/2020
Live Addressable Tests Start Using Project OAR Specs

“We’ve heard growing interest from the buying community in #ad solutions that combine data-enhanced targetability with premium, curated inventory,” said Eric Meyrowitz, senior VP of sales, @Hearst TV “This effort increases opportunities for all parties.”
http://ow.ly/WmTZ50Abk4V

Fox, ViacomCBS, NBCU, Scripps, AMC participate in first phase

. @JoeBiden is making his first #TV #ad buy of the general election, a $15 million television, digital, radio and print ...
06/18/2020
Joe Biden Begins First General Election TV Ad Blitz

. @JoeBiden is making his first #TV #ad buy of the general election, a $15 million television, digital, radio and print advertising blitz starting Friday for five weeks across six fall battlegrounds — all states that President Trump carried in 2016.
http://ow.ly/LqA750AbhgU

The $15 million advertising effort will target six fall battlegrounds, all states that President Trump carried in 2016.

Consumers spent 142.1 billion minutes streaming #TV and movies during the week of May 18, according to @nielsen up 76% f...
06/17/2020
‘NCIS,’ ‘The Office’ and Daytime TV: What Each Generation Said They’re Watching During Pandemic - Morning Consult

Consumers spent 142.1 billion minutes streaming #TV and movies during the week of May 18, according to @nielsen up 76% from 80.6 billion during the same period in 2019.
http://ow.ly/8qrZ50AaeVO

A May 21-24 Morning Consult/The Hollywood Reporter poll asked respondents to name the TV show they had watched most often during social distancing. Comedies and dramas proved to be the most popular overall.

06/16/2020
www.spotsndots.com

U.S. e-commerce sales jumped by 92.7% in May, according to a new SpendingPulse report from Mastercard. In April and May, consumers spent more than $53 billion via e-commerce in the U.S.
http://ow.ly/ak0O50A9bK9

As COVID-19 continues to wreak havoc around the world, there’s hardly an industry untouched, including media and #advert...
06/15/2020
COVID-19's Lasting Impact On Media Now And In The Future

As COVID-19 continues to wreak havoc around the world, there’s hardly an industry untouched, including media and #advertising. When we emerge from this situation, and we will, the dynamics of the media ecosystem will be vastly different. @MediaPost
http://ow.ly/s9we50A86bY

When we emerge from this situation, and we will, the dynamics of the media ecosystem will be vastly different. What should we be considering? What changes are here to stay? And what is the long term impact?

06/15/2020
www.spotsndots.com

“It’s still uncertain when consumers will feel comfortable returning to small businesses and begin spending again, but owners are taking the necessary precautions to reopen safely.” says @NFIB’s chief economist Bill Dunkelberg.
http://ow.ly/w4wu50A7ZWQ

The #NextGen Video Information Systems Alliance coalition brings together providers of advanced #broadcast and multichan...
06/11/2020
New NextGen Video Alliance Launches

The #NextGen Video Information Systems Alliance coalition brings together providers of advanced #broadcast and multichannel #TV solutions to accelerate the deployment of @atsc_updates.
http://ow.ly/swF650A5rKm

The NextGen Video Information Systems Alliance coalition brings together providers of advanced broadcast and multichannel TV solutions to accelerate the deployment of ATSC 3.0.

Emily Barr, president-CEO, @grahammediagrp, was re-elected as @nabtweets Television Board chair, while David Santrella, ...
06/11/2020
NAB Announces Executive Committee Board

Emily Barr, president-CEO, @grahammediagrp, was re-elected as @nabtweets Television Board chair, while David Santrella, Salem Media Group president of #broadcast media, was re-elected Radio Board chair, among other results.
http://ow.ly/iQFj50A5rD5

Emily Barr, president-CEO, Graham Media Group, was re-elected as NAB Television Board chair, while David Santrella, Salem Media Group president of broadcast media, was re-elected Radio Board chair, among other results

Print and #broadcast journalists who do the spadework of daily #local and national breaking news reporting are being cha...
06/10/2020
Frontline News: TV Reporters Rise to the Moment to Cover Coronavirus

Print and #broadcast journalists who do the spadework of daily #local and national breaking news reporting are being challenged like never before to cover an all-encompassing, relentlessly complex and fast-moving story.
http://ow.ly/rVa950A44uI

Print and broadcast journalists who do the spadework of daily local and national breaking news reporting are being challenged like never before to cover an all-encompassing, relentlessly complex an…

@Hearst Television’s VP of News @BarbaraMaushard says it’s “extremely troubling” to see journalists under fire in their ...
06/08/2020
Hearst’s Maushard: ‘We Will Continue To Adapt’ | TV News Check

@Hearst Television’s VP of News @BarbaraMaushard says it’s “extremely troubling” to see journalists under fire in their coverage of recent protests. She lauds their commitment to facing dangers and returning each day to their communities’ streets.
http://ow.ly/23bC50A2cJe’

Hearst Television’s VP of News Barb Maushard says it’s “extremely troubling” to see journalists under fire in their coverage of recent protests over U.S. racial injustice. She lauds their commitment to facing dangers from numerous quarters in returning each day to the volatile, anxious stree...

06/08/2020
'Feels Like Bottom,' Ad Exec Data Signals Rebound Began In May

On the same day that Wall Street is rallying on a better-than-expected U.S. jobs report for the month of May, the #ad industry has its own positive metric signaling a rebound beginning in May.
http://ow.ly/HBsZ50A28Se

On the same day that Wall Street is rallying on a better-than-expected U.S. jobs report for the month of May, the ad industry has its own positive metric signaling a rebound beginning in May. "We think that April increasingly feels like the bottom," Pivotal Research Group analyst Michael Levine writ...

The Kentucky Senate race is heating up. Nearly $500K has been spent on #ads to run on #local #broadcast #TV between @Amy...
06/08/2020
Advertising Analytics on Twitter

The Kentucky Senate race is heating up. Nearly $500K has been spent on #ads to run on #local #broadcast #TV between @AmyMcGrathKY @Booker4KY and @Team_Mitch @Ad_Analytics reports: http://ow.ly/3ouv50A265n

“Lots of activity in the #KYSen race today: @AmyMcGrathKY placed $220K on broadcast from 6/9-6/15, @Booker4KY placed $131K on broadcast from 6/9-6/15, and @senatemajldr placed $139K on broadcast from 6/9-6/15.”

"In the last two months, we have spent more money on #TV #ads than we have spent in the last 10 years," Miami dealership...
06/08/2020
Despite crisis, Miami dealer increased advertising to keep up sales

"In the last two months, we have spent more money on #TV #ads than we have spent in the last 10 years," Miami dealership owner, Arnaldo Bomnin told Automotive News. "I knew people would be at home. I knew that people would be watching TV."
http://ow.ly/6auo50A1J3n

Arnaldo Bomnin, a Cuban immigrant who wanted to be a doctor but fell into auto retailing, has succeeded during the pandemic by keeping his showrooms open with extra safety measures and upping his advertising while consumers were at home watching TV.

06/05/2020
www.spotsndots.com

In late March, @nielsen Insights called the lockdown-fueled growth of the consumer packaged goods industry “the greatest, and fastest change in shopping behavior ever” as people stocked up on food, paper products and other consumables like never before.
http://ow.ly/dALT50zZS5O

@Univision Communications has unveiled a new voter analytics and optimization tool designed to help political buyers pur...
06/04/2020
Let's Go: Univision Initiative To Help Bring Political Ads | Radio & Television Business Report

@Univision Communications has unveiled a new voter analytics and optimization tool designed to help political buyers purchase more-targeted campaigns ahead of the 2020 election season.
http://ow.ly/z1eF50zZh61

Univision Communications has unveiled a new voter analytics and optimization tool designed to help political buyers purchase more-targeted campaigns ahead of the 2020 election season. Here are the det

Local #TV remains the top source of news since the start of the COVID-19 pandemic, according to marketing agency Digital...
06/04/2020
Local TV Tops Pandemic News Sources

Local #TV remains the top source of news since the start of the COVID-19 pandemic, according to marketing agency Digital Third Coast, which polled 2,000 people on their relationship to the media and how it may have changed during the pandemic.
http://ow.ly/FEtz50zZ6My

CNN takes second place, study finds

06/03/2020

The @NRSC is launching its first round of #TV #ads to run in Arizona, Michigan and Maine—part of its $33M initial investment to protect the Republican Senate majority. https://bit.ly/2zSHUff

U.S. Senate candidate John @Hickenlooper plans to spend $100,000 on #TV #ads reserved to run on Colorado’s #local #broad...
06/01/2020
John Hickenlooper hits the airwaves in U.S. Senate race

U.S. Senate candidate John @Hickenlooper plans to spend $100,000 on #TV #ads reserved to run on Colorado’s #local #broadcast TV stations. https://bit.ly/3cmd4cm

U.S. Senate candidate John Hickenlooper released his first television ad Sunday, an uplifting message titled “We’re Colorado” that touted Colorado’s economic resurgence during his…

Sixty-three percent of business owners say the worst of the coronavirus pandemic is behind them. On average, business ou...
06/01/2020
Paychex Study Finds 63% of Business Owners Feel the Worst of the COVID-19 Pandemic is Behind Them

Sixty-three percent of business owners say the worst of the coronavirus pandemic is behind them. On average, business outlook increased from 46 to 51 on a scale of 1 to 100 (“extremely pessimistic” to “extremely optimistic).
http://ow.ly/84pN50zVEeb

As business owners across the country focus on getting back to business, 63 percent feel the worst is behind them when it comes to the impact of COVID-19 on their operations, according to new Paychex research.

@nielsen says that even in tough times, there’s a need and place for #advertising. In more recent weeks, #local spot #TV...
06/01/2020
Local Spot TV Advertising On The Upswing

@nielsen says that even in tough times, there’s a need and place for #advertising. In more recent weeks, #local spot #TV #ad units are coming back faster, rising 5% during the week of April 27, 2020.
http://ow.ly/WRHS50zVA5D

There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, particularly lo...

As more #local economies slowly reopen amid the ongoing pandemic, businesses across the country are facing a new challen...
06/01/2020
When Will Consumers Feel Safe Again?

As more #local economies slowly reopen amid the ongoing pandemic, businesses across the country are facing a new challenge: Not everyone is comfortable venturing out just yet.
http://ow.ly/uBn450zVysS

Morning Consult is tracking consumers' comfort level returning to the public sphere for pastimes, such as going to the movies or to the gym, amid the ongoing threat of COVID-19. We’ll be updating this page every week with new data.

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my friend posted on his facebook that your slogan for the driving high commercials is "drive baked get busted" my slogan is better. "take a few puffs and end up in cuffs" you can use my slogan, but i expect some type of recognition.
Je vs remercie tvp pour tout travail mais le Math football endurer ce Jean cimanga