03/03/2019
PRE-ORDER “THE STORY” BY MARIO GARCIA (Thane & Prose, SEPTEMBER 2019) @ https://thaneandprose.com/shop-the-bookstore?olsPage=products%2Fthe-story
ABOUT THE BOOK
“Our habits for consuming news and information have shifted dramatically. Today, we are a mobile society. Where once there was the broadside, now there is the mobile device as the constant companion for pushing not the day’s news, but rather the events of the second. However, in many newsrooms, the way in which stories flow on their way to publication is still as if they were going to appear in a print edition. A dance with Miss Nostalgia, and certain death for the Editor and Publisher of a newspaper. For publications that share the news to survive, transformation must occur, and The Story will illuminate how you can evolve—and why you must.”—Dr. Mario Garcia
The Story by Dr. Mario Garcia. The future of the newspaper has a name—and it is Dr. Mario Garcia, the living legend behind the redesign of over 700 newspapers around the world, including The Washington Post and The Wall Street Journal. Today, Dr. Garcia is not only a professor at The Graduate School of Journalism at Columbia University, engaged in the discourse of news and storytelling strategies, he is also at the forefront of the newspaper’s evolution from the largest publications on the planet to the smallest devices in our hands, and on our wrists.
But technology is not the story in Dr. Garcia's new book, to be released September 15, 2019 in 25 different digital formats—the story itself is. Mario shares how, over a 40 year career, whether crafting broadsides, tabloids, Berliners, or introducing color to newspapers, he has been the steward of the story, harnessing the technology of the era to insure the protection of the news and the insurance that it was presented for the reader to easily consume.
In addition, Mario outlines specific ways in which the production process, management structure, and decision paths in the newsroom, hour by hour, must change so that a new kind of linear storytelling can be produced for today's shifting user habits and needs.
Why not a print edition? Dr. Garcia insisted on it, "This is a book written entirely on a mobile device, for mobile readers, about mobile storytelling strategies—there is no need for print."
The Story will be exclusively available from the following digital book retailers:
24Symbols
7Switch
Amazon
Apple
Baker & Taylor Blio
Barnes & Noble Nook
Bookmate
Booktopia
EBSCO
FeedBooks Retail
Follett
Gardners
Glose
Hummingbird DM
iFlipd
ITSI Education UK
Kobo
Libreka
Libri
LIX
RedShelf (Virdocs)
Rethink Books
Rockstand
SpoonRead
Txtr
Vida Global Library
Vida Global Retail
Wook
Zola Books
