ListenFirst

ListenFirst We help brands make better decisions. ListenFirst is changing the way brands leverage the vast amount of data at their fingertips. With our library of historical brand data, currency-grade metrics, competitive tracking capabilities, and unmatched experience in the evolving digital landscape, ListenFirst is uniquely positioned to help brands make sense of their data, predict outcomes, and optimize performance.
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This is done by aggregating data streams from a wide range of sources -- everything from sales figures, customer engagement, research & tracking, media impact, social (such as Facebook and Twitter) and much more -- and employing proprietary algorithms to create insights and strategies for success. Winner of the 2018 Silver Stevie Award for Customer Service. Blog: http://blog.listenfirstmedia.com

Join ListenFirst's Meghan Cahill and Devin Carroll this Friday at 11am EST for a special webinar about the social insigh...
07/19/2021

Join ListenFirst's Meghan Cahill and Devin Carroll this Friday at 11am EST for a special webinar about the social insights brands can access when they expand beyond social listening. #digitalmarketing #socialmedia #marketing #socialanalytics #contentmarketing #webinar #brandstrategy

Join ListenFirst's Meghan Cahill and Devin Carroll this Friday at 11am EST for a special webinar about the social insights brands can access when they expand beyond social listening. #digitalmarketing #socialmedia #marketing #socialanalytics #contentmarketing #webinar #brandstrategy

Super exciting to welcome David DiGiacomo as our new CEO! #ceo #newceo #socialanalytics #pressrelease #innovation #leade...
07/15/2021
ListenFirst Names David DiGiacomo New Chief Executive Officer

Super exciting to welcome David DiGiacomo as our new CEO! #ceo #newceo #socialanalytics #pressrelease #innovation #leadership #socialmedia #socialmedianews

/PRNewswire/ -- ListenFirst, the premier social analytics solution used by the world's leading brands, today announced the appointment of David DiGiacomo as...

How big a lift did the Friends reunion give HBO Max on social media? So far in May, HBO Max posts about FRIENDS (TV Show...
05/29/2021

How big a lift did the Friends reunion give HBO Max on social media? So far in May, HBO Max posts about FRIENDS (TV Show) got 27X more social engagement than posts not about Friends. #socialmediaanalytics #friendsreunion #socialanalytics WarnerMedia #streaming #friendstvshow #friends #marketing

What is "Talkability" and why should you track it? ListenFirst explains the use cases for our latest metric. #innovation...
05/21/2021
The Value of Measuring an Active Engager vs. Passive Observer | ListenFirst Media

What is "Talkability" and why should you track it? ListenFirst explains the use cases for our latest metric. #innovation #bigdata #socialmediaanalytics #socialmedia #socialanalytics Netflix Apple #netflix #apple

If getting consumers to comment, share and reply to your content is your goal, you need a way to measure those social engagements across social channels.

Around their 10th anniversary celebration, Game of Thrones was the TV show with the biggest lift in social engagement du...
05/14/2021

Around their 10th anniversary celebration, Game of Thrones was the TV show with the biggest lift in social engagement during April 2021. However, that only tells part of the story as GoT continues to lose followers on social. For entertainment brands in a dormant period, focusing on upcoming content as opposed to the past appears to be the best strategy for fan acquisition. HBO #socialmediaanalytics #Got #GameofThrones #socialstrategy #TV #television #Intellectualproperty #socialmedia #strategy #digitalmarketing

Just renewed from an 18th season, Grey's Anatomy closed out April 2021 once again as the TV show with the most social me...
05/13/2021

Just renewed from an 18th season, Grey's Anatomy closed out April 2021 once again as the TV show with the most social media engagement. https://bit.ly/3pPbvdQ #socialmediaanalytics #socialmedia ABC Disney Comedy Central HBO Netflix #TV #television #socialanalytics #entertainment #netflix #engagement #greysanatomy

Just renewed from an 18th season, Grey's Anatomy closed out April 2021 once again as the TV show with the most social media engagement. https://bit.ly/3pPbvdQ #socialmediaanalytics #socialmedia ABC Disney Comedy Central HBO Netflix #TV #television #socialanalytics #entertainment #netflix #engagement #greysanatomy

F9 was the film that generated the most social engagement in April 2021 around a new trailer that dominated on all socia...
05/12/2021

F9 was the film that generated the most social engagement in April 2021 around a new trailer that dominated on all social platforms. https://bit.ly/3oLrv0x #SocialMediaAnalytics #film #movies #F9 Universal Pictures WarnerMedia Netflix Lionsgate #socialinsights #fastandfurious #films #socialanalytics The Fast Saga

ListenFirst breaks down how much of a social media lift Saturday Night Live Live got from Elon Musk hosting and why. (hi...
05/11/2021

ListenFirst breaks down how much of a social media lift Saturday Night Live Live got from Elon Musk hosting and why. (hint: it involves Dogecoin speculation). #Dogecoin #dogecointothemoon #socialmediaanalytics #socialintelligence #crypto #cryptocurrency #blockchain #socialdata #socialanalytics

Forbes shares ListenFirst data about the social media impact of Elon Musk hosting Saturday Night Live. #SNL #ElonMusk #D...
05/10/2021
Elon Musk’s ‘SNL’ Gig Was A Bust For The Billionaire—And Dogecoin—But A Boom For NBC

Forbes shares ListenFirst data about the social media impact of Elon Musk hosting Saturday Night Live. #SNL #ElonMusk #Dogecoin #tothemoon #digitalmarketing NBC #DogeSNL #influencermarketing #socialmediaanalytics #data #dogecointothemoon #dogecoinbacktoearth #cryptocurrency #crypto

While his episode created buzz on social media, the cryptocurrency he championed tumbled more than 30%.

ListenFirst's Natasha Sanchez shares the playbook for marketers thriving in a world without third-party cookies. #thirdp...
05/07/2021
3 Ways To Optimize Your Digital Marketing Without Third-Party Cookies | ListenFirst Media

ListenFirst's Natasha Sanchez shares the playbook for marketers thriving in a world without third-party cookies. #thirdpartycookies #thirdpartydata #marketingstrategy #thoughtleadership #customerinsight #customerdata #customerrelationshipmanagement #digitalmarketing #marketing

With the right analytics you can build a strong marketing strategy that extends beyond the audience you reach with third-party cookies.

Social media highlights from Cinco De Mayo: there were 43% less Tweets talking about the holiday year over year, the mos...
05/07/2021

Social media highlights from Cinco De Mayo: there were 43% less Tweets talking about the holiday year over year, the most popular Cinco De Mayo Tweet came from a person who famously doesn't drink, and Clase Azul had the most popular social post from an alcohol brand. #cincodemayo #cincodemayo2021 #socialmedia #socialmediaanalytics #alcohol #alcoholfree #digitalmarketing Phusion Projectss #KennyChesney #spirits #spiritsindustry

On May The Fourth this year, there were 2.57 Million responses to the content Star Wars posted on social media channels,...
05/06/2021

On May The Fourth this year, there were 2.57 Million responses to the content Star Wars posted on social media channels, with 717,987 Tweets using the #MayThe4thBeWithYou hashtag. Read our latest blog post for more brand insights about Star Wars Day. https://bit.ly/3nUAfl6 #StarWars #StarWarsDay The Walt Disney Company #SocialMediaAnalytics #sociallistening #socialmedia #marketing #content #contentmarketing #digitalmarketing #branding

On May The Fourth this year, there were 2.57 Million responses to the content Star Wars posted on social media channels, with 717,987 Tweets using the #MayThe4thBeWithYou hashtag. Read our latest blog post for more brand insights about Star Wars Day. https://bit.ly/3nUAfl6 #StarWars #StarWarsDay The Walt Disney Company #SocialMediaAnalytics #sociallistening #socialmedia #marketing #content #contentmarketing #digitalmarketing #branding

From our latest blog post, here are the 7 types of brands posts that were the most successful around Star Wars Day. Read...
05/06/2021

From our latest blog post, here are the 7 types of brands posts that were the most successful around Star Wars Day. Read the rest of the blog insights here: https://bit.ly/3nUAfl6 WWE #contentmarketing #marketing #digitalmarketing #socialmedia #marketing #advertising #influencermarketing #marketingandadvertising LEGO Starwars Disney GameStop #starwars #starwarsday #starwarsfan #MayThe4thBeWithYou Slim Jim TheSimpsons The Muppets E! News

When it comes to brands buying paid partnerships posts, championships matter. So far this season, all 5 of the paid part...
05/05/2021

When it comes to brands buying paid partnerships posts, championships matter. So far this season, all 5 of the paid partnership posts by NBA teams that have generated the most responses were shared by teams that won a championship in the last 10 years. #NBA #nbanews AT&T JPMorgan Chase & Co. Anheuser-Busch InBev Pepsi Rakuten #socialmediaanalytics #paidadvertising #paidmarketing #paidpartnership #marketing #sponsoredcontent #socialanalytics #socialmediamanagement

Original artwork connects with the audience! The same gallery showing New Orleans Pelicans and Golden State Warriors pla...
05/05/2021

Original artwork connects with the audience! The same gallery showing New Orleans Pelicans and Golden State Warriors players as superheroes was the top performing social media content for NBA, ESPN and Marvel around 'Arena of Heroes'. The Marvel themed basketball game aired on ESPN platforms on May 3. #marvelcinematicuniverse #ESPN #socialmediaanalytics #NBA #nbanews #socialanalytics #marvelstudios #marveluniverse #corporatestrategy #basketball

Steph Curry's Instagram post promoting Google and Benny Adem Grooming Parlor had 282,808 responses. That's more response...
05/04/2021

Steph Curry's Instagram post promoting Google and Benny Adem Grooming Parlor had 282,808 responses. That's more responses than any other paid partnership post shared by an NBA player generated on social media during the current season. NBA #paidpartnership #sponsoredcontent #instagraminfluencer #nba #sports #marketing #socialmediaanalytics #sponsoredpost Alienware Hulu Ruffles

ListenFirst's Natasha Sanchez, MBA shares everything marketers need to know about third-party cookies disappearing. #m...
05/04/2021
What You Need To Know About Third-Party Cookies Disappearing | ListenFirst Media

ListenFirst's Natasha Sanchez, MBA shares everything marketers need to know about third-party cookies disappearing. #marketing #digitalmarketing #thirdpartycookies #thirdpartydata #socialmedia #advertising #marketingandadvertising #thoughtleadership

Have you changed your marketing plan based on third-party cookies disappearing? If a significant portion of your digital marketing strategy is reliant on retargeted online advertising, now is the time to get up-to-speed.

With Aaron Rodgers contemplating retirement, how viable is the idea of him becoming the permanent Jeopardy! host? Since ...
05/04/2021

With Aaron Rodgers contemplating retirement, how viable is the idea of him becoming the permanent Jeopardy! host? Since January 11, there have been 87,154 Tweets mentioning Aaron Rodgers and Jeopardy, more than any guest host other than LeVar Burton. #aaronrodgers #greenbaypackers #greenbay #socialmediaanalytics #sociallistening #socialintelligence #jeopardy #careerchange #NFL

WWD shares ListenFirst data about how K-pop stars, especially members of BTS and BLACKPINK are the among the most effect...
04/27/2021
K-pop Stars Are Topping Fashion’s Charts, Too

WWD shares ListenFirst data about how K-pop stars, especially members of BTS and BLACKPINK are the among the most effective influencers at promoting luxury fashion brands on social media. Dior CHANEL SAINT LAURENT CELINE Givenchy Lionsgate Gucci Louis Vuitton McDonald's #fashion #branding #luxury #advertising #socialmediaanalytics #socialmedia #data #BTS #retail #celebrity #luxurygoods #btsarmy #blackpink #marketing

Louis Vuitton’s signing of BTS caps off a flurry of ambassador deals involving South Korean music stars.

Versace was the most successful fashion brand at the Oscars this year. 3 of the 5 Red Carpet posts by fashion brands tha...
04/27/2021

Versace was the most successful fashion brand at the Oscars this year. 3 of the 5 Red Carpet posts by fashion brands that generated the most social media responses on April 25, 2021 were shared by Versace. Christian Siriano Valentino #fashionindustry #fashion #fashionbrand #SocialMediaAnalytics #oscar2021 #oscars #redcarpet #marketing #digitalmarketing

Verizon was the Oscars advertiser who got the biggest Academy Awards related lift on Twitter the day of the event. #osca...
04/27/2021

Verizon was the Oscars advertiser who got the biggest Academy Awards related lift on Twitter the day of the event. #oscars2021 #oscars #academyawards Google Apple ROLEX adidas Accenture Target P&G Subway Cadillac #socialmediaanalytics #marketing #digitalmarketing #advertising #google

Read the latest ListenFirst report to learn the most effective way to find the right social media influencer for your br...
04/27/2021
Measuring the Brand Impact of Influencers | ListenFirst Media

Read the latest ListenFirst report to learn the most effective way to find the right social media influencer for your brand, plus how to measure and optimize that relationship. #socialmedia #mediamonitoring #influencermarketing #contentmarketing #digitalmarketing #socialmediaanalytics #marketingandadvertising #advertising #branding #marketing #socialmediamarketing #marketingstrategy #brand

Industry Benchmarks report allows you to compare your brand performance on Facebook, Instagram, and Twitter against the rest of the industry, both around organic and paid.

Forbes share ListenFirst data on what 5 moments at the Oscars generated the most real-time interest on social media. #ac...
04/26/2021
Top Five Buzziest Moments From The Oscars 2021

Forbes share ListenFirst data on what 5 moments at the Oscars generated the most real-time interest on social media. #academyawards #oscars2021 #Oscars #artsandentertainment #minari #nomadland #socialmediaanalytics #sociallistening #Soul #digitalmarketing #contentmarketing

Take a look at the Academy Awards' most-talked about social media moments, according to social analytics firm ListenFirst.

Nike was the fashion retail brand that generated the most engagement in March 2021. Led by an ad showing pregnant athlet...
04/23/2021

Nike was the fashion retail brand that generated the most engagement in March 2021. Led by an ad showing pregnant athletes that got 900K responses on Instagram alone, all of the top performing posts for Nike were focused on women. #digitalmarketing #marketing #branding #contentmarketing #fashion #socialmediaanalytics #socialmediamarketing Victoria's Secret Foot Locker Urban Outfitters ASOS H&M Vans American Eagle ZARA Sherri Hill

Unilever's #DoveSelfEsteemProject campaign is a great example of how the right approach to social media is often running...
04/22/2021

Unilever's #DoveSelfEsteemProject campaign is a great example of how the right approach to social media is often running complimentary campaigns simultaneously. By combining an influencer post shared by Lizzo, the same day they uploaded a short film talking about the dangers of selfie culture, Dove was able to increase both their new followers and content responses on Instagram by over 1,000%. #digitalmarketing #socialmediaanalytics #dove #Lizzo #unilever #cpgindustry #cpgmarketing #cpg #contentmarketing #influencermarketing #influencer #advertising #branding #marketing #socialmediamarketing

Thanks to the incredible engagement around their new BTS campaign, McDonald's had 6.2X more responses to their social me...
04/22/2021

Thanks to the incredible engagement around their new BTS campaign, McDonald's had 6.2X more responses to their social media posts during the past two days than they did during the rest of April combined. #btsarmy #bts #marketing #mcdonalds #socialmediaanalytics #advertising #digitalmarketing #restaurantnews #jungkook #jin #jhope #suga #jimin #contentmarketing #marketingstrategy #branding #TheBTSMeal #socialmediamarketing

Which fanbase had the most to say about the controversial (and appears now canceled) European Super League? The posts fr...
04/22/2021

Which fanbase had the most to say about the controversial (and appears now canceled) European Super League? The posts from Arsenal Liverpool FC and Real Madrid C.F. announcing the league generated the most comments on social media, with most of the comments not being positive. #football #premierleague #sportsbiz #sports #socialmediaanalytics #soccer #socialmedia

Want to see the analytics for your brand's Paid and Organic versions of the same Instagram post under the same view? Rea...
04/22/2021
ListenFirst Announces Launch of Instagram Promoted Analytics

Want to see the analytics for your brand's Paid and Organic versions of the same Instagram post under the same view? Read our press release announcing ListenFirst's Instagram Promoted Analytics, to learn how we've solved this pain point for marketers. #analytics #marketingandadvertising #advertising #marketingstrategy #socialmediaanalytics #newfeature #socialmedia #marketing #socialmediamarketing

/PRNewswire/ -- ListenFirst, the most comprehensive enterprise social analytics solution, today announced their platform has added tracking Instagram data from...

Trailers for superhero movies should be released during the morning Pacific time. For example, while the new trailer for...
04/21/2021

Trailers for superhero movies should be released during the morning Pacific time. For example, while the new trailer for The Su***de Squad eventually got 5.2 million video views, it was released at 1pm PST and only got 138K video views on that initial day. WarnerMedia Marvel Studios Marvel Netflix #blackwidow #netflix #movies #trailers #shangchi #socialmediaanalytics #suicidesquad #disney #film

Trailers for superhero movies should be released during the morning Pacific time. For example, while the new trailer for The Su***de Squad eventually got 5.2 million video views, it was released at 1pm PST and only got 138K video views on that initial day. WarnerMedia Marvel Studios Marvel Netflix #blackwidow #netflix #movies #trailers #shangchi #socialmediaanalytics #suicidesquad #disney #film

ListenFirst quantifies how many New Fans influencers get on the day they appear as a guest on the Barstool Sports Call H...
04/15/2021

ListenFirst quantifies how many New Fans influencers get on the day they appear as a guest on the Barstool Sports Call Her Daddy podcast. For media brands, showing the social media impact for talent in appearing on your show, offers third party validation to other influencers on how they could benefit from coming on as a guest. #callherdaddy #socialmediamarketing #socialmediaanalytics #influencer #influencermarketing #podcast #podcastlife Mads Lewis Miley Cyrus

Dior leads the list of luxury fashion brands with the most social engagement in March 2021. The win was driven by celebr...
04/14/2021

Dior leads the list of luxury fashion brands with the most social engagement in March 2021. The win was driven by celebrity posts, including those featuring #JISOO from BLACKPINK and actress Anya Taylor-Joy. #fashion #digitalmarketing #SocialMediaAnalytics #blackpink #luxury #couture Gucci Louis Vuitton Versace CHANEL Calvin Klein Prada Valentino

How can competitive analysis help inform your social campaign strategy? Join us Apr 23, 2021 at 11AM to find out. #mark...
04/12/2021
Using Competitive Information to Plan Seasonal Campaigns

How can competitive analysis help inform your social campaign strategy? Join us Apr 23, 2021 at 11AM to find out. #marketing #digitalmarketing #contentmarketing #socialmedia #socialmediaanalytics #marketingstrategy

Join us in this webinar to learn how to analyze competitive information using social data and ListenFirst to plan for seasonal campaigns.

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ListenFirst is excited to announce the launch of next generation social listening and sentiment analysis! We combine advanced owned social analytics with cutting edge social listening capabilities, providing a seamless integration of both services into a comprehensive social analytics platform. Read more here:
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