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During the 2026 World Cup, Gillette Stadium was temporarily called Boston Stadium because FIFA rules required non-sponso...
06/22/2026

During the 2026 World Cup, Gillette Stadium was temporarily called Boston Stadium because FIFA rules required non-sponsor branding to be covered.

Workers reportedly hid thousands of Gillette logos throughout the venue. Outside, however, the company covered its large sign with a playful shaving-foam design—turning the restriction into a clever moment that quickly gained attention online.

Was this a smart marketing move?

Original publication: .jarman

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