Organicworks PR

Organicworks PR We create powerful and engaging communications campaigns, promote sustainable brands, products, and the people behind them.

Over a decade ago, we set our roots in the business of promoting sustainable brands, products and the people behind them. Back then, sustainability wasn’t a buzzword or a movement. The organic industry was still budding green and solely niche, lacking the force to make it mainstream, accessible, and in vogue. Organicworks brought verve and vision that helped make ‘eco’ for everyone, and allowed sustainable to carve its way to the forefront. Today, we continue to lead the field we helped define, with powerful and engaging communications campaigns and strategy for eco-minded businesses. Eleven years later, we’re still operating in the that same mindset with the same principles – keeping our eyes and inboxes open for brands, products and ideas that really moves us, on the cusp of taking the world by storm.

Bradley Cooper is one of the first celebs this year to wear green down the red carpet - we love his eco-friendly tux fro...
01/14/2013
Bradley Cooper in eco-fashion at Golden Globes

Bradley Cooper is one of the first celebs this year to wear green down the red carpet - we love his eco-friendly tux from TOM FORD.

Who do you think will be next to wear sustainable chic at the upcoming Oscars?

'Silver Linings' star is the first major actor to participate in Livia Firth's 2013 Green Carpet Challenge.

The FTC is cracking down on greenwashing in 2013 – besides fines, what else should be done to ensure what you’re buy...
01/07/2013
Macy’s, Amazon, Sears Fined Over $1 Million for Labeling Rayon Products as Bamboo

The FTC is cracking down on greenwashing in 2013 – besides fines, what else should be done to ensure what you’re buying is as eco-friendly as it says?

Macy's, Amazon, Sears, and Leon Max, were doing their part to save the planet when, a few years ago, they made an effort to sell products labeled as being made with more eco-friendly bamboo textiles--except that, as far as the Federal Trade Commission is concerned, they weren't made of bamboo at al...

Whether you’re starting a brand new job or just back to the grind after winter break, the new year is a great time to ...
01/03/2013
18 So-Easy Fixes To Prep Your Work Wardrobe For 2013

Whether you’re starting a brand new job or just back to the grind after winter break, the new year is a great time to refresh your work wardrobe.

How will you dress for success in 2013?

While it may take you a while to get used to writing "2013," we've got one surefire way to help you embrace the New Year, and fast — a total makeover of your work wardrobe. After all, you spend the majority of the week in your 9-to-5 duds, so shouldn't they be as chic and capable…

We're counting down to the biggest party night of the year - New Year's Eve. Not sure what you're wearing yet? Refinery2...
12/29/2012
8 Dress & Hair Duos To Rock Any NYE Party

We're counting down to the biggest party night of the year - New Year's Eve. Not sure what you're wearing yet? Refinery29 offers some stylish suggestions to ring in 2013.

After the whirlwind that was the holiday party season, and the peaceful lull that follows, it can be difficult to get the motivation to put real clothes on, let alone get yourself all gussied up to partake in human interaction (of the non-family variety). Bad news, kids: NYE is literally days away, ...

Merry Christmas to all! Love, OWPR
12/25/2012

Merry Christmas to all! Love, OWPR

Tonight's Sandy Relief concert features many OW favorites, like Kanye West, Dave Grohl, Paul McCartney, and Alicia Keys ...
12/12/2012
121212 Concert for Sandy Relief

Tonight's Sandy Relief concert features many OW favorites, like Kanye West, Dave Grohl, Paul McCartney, and Alicia Keys - we can't wait! Who are you excited to see?

To donate $10 to relief efforts, text ROBINHOOD to 50555.

"12-12-12" The Concert for Sandy Relief to Benefit the Robin Hood Relief Fund at Madison Square Garden, in New York City. Presented by Chase featuring Bon Jovi, Eric Clapton, Dave Grohl, Billy Joel, Alicia Keys, Chris Martin, Bruce Springsteen & the E Street Band, Eddie Vedder, Roger Waters, Kanye W...

Today’s the last day to get amazing deals from all your favorite online retailers. SheFinds.com shares this comprehens...
12/10/2012
SHEfinds

Today’s the last day to get amazing deals from all your favorite online retailers. SheFinds.com shares this comprehensive list, with discounts at Piperlime, ASOS, and Net-a-porter.com.

Happy shopping!

12/05/2012
7 Repeal Day Cocktails | The Daily Meal

Did you know Prohibition was repealed 79 years ago today?

Celebrate (responsibly!) by making one of these old-fashioned cocktails. We recommend using eco-friendly brands, such as VeeV Açaí Spirit and FAIR.

In 1838, Antoine Peychaud, owner of a New Orleans apothecary, treated his friends to brandy toddies of his own recipe, which included his own bitters made from a secret family recipe. Made using an egg cup as a jigger, then known as a coquetier, from which the word cocktail is derived — so was born ...

Happy National Cookie Day! Celebrate the season with our favorite healthy holiday cookie recipes from SELF Magazine.
12/04/2012
10 Holiday Cookies Under 100 Calories

Happy National Cookie Day! Celebrate the season with our favorite healthy holiday cookie recipes from SELF Magazine.

Holiday splurges don't have to turn into holiday binges. These cookies are tasty, easy to make and set you back less than 100 calories each.

Worldwide fashion retailer Zara recently came under fire for their less-than-eco-friendly practices, and now they’ve c...
11/30/2012
Hooray! Zara, World's Largest Fashion Retailer, Commits To "Detoxing" Production

Worldwide fashion retailer Zara recently came under fire for their less-than-eco-friendly practices, and now they’ve committed to “detoxing” their production process and eliminating their use of hazardous chemicals entirely by 2020. A great step for sustainable fashion!

This isn't an end to the ongoing environmental disaster caused by the production of all the fast fashion we snap up, but it is a notable step in the right direction. According to Greenpeace, Zara, the world's largest fashion retailer and one of our personal quick-fix faves, has, "now committed…

It's the holiday season! See how the PR mavericks at OWPR are celebrating.
11/26/2012

It's the holiday season! See how the PR mavericks at OWPR are celebrating.

We're so inspired by these amazing images of our neighbors in NYC, coming together post-Sandy. We're proud to be strong ...
11/05/2012
48 Sandy Pics You Haven't Seen — THIS Is How NYC Bounces Back

We're so inspired by these amazing images of our neighbors in NYC, coming together post-Sandy. We're proud to be strong New Yorkers!

To find out ways to donate to the relief efforts, please visit http://www.redcross.org/hurricane-sandy

It's our first day back in the office since the storm hit, and boy, does it feel good. We've been Google-hanging, Skyping, and G-chatting with fellow R29ers for the past seven days — not only to make sure our second family is A-okay, but also to bring you fresh, daily content despite…

Happy #NationalVeganDay! If you've never tried a plant-based diet before, now is a great time to give it a go. (And if y...
11/01/2012
World Vegan Month | celebrating and promoting veganism thoughout November

Happy #NationalVeganDay! If you've never tried a plant-based diet before, now is a great time to give it a go. (And if you're in San Francisco or Los Angeles this month, visit the upcoming Green Festivals where you can celebrate this special day all month long.)

November is World Vegan MonthA throng of visitors enjoy all that London Vegan Festival has to offer.Living vegan is good foryou, other humans, other animals and our planet. Join in with us to learn, celebrate and share during World Vegan Month.FindWorld Vegan Month events near you.World Vegan Day ma...

It's getting rough out there - stay safe during #Sandy!
10/29/2012

It's getting rough out there - stay safe during #Sandy!

Opening of Whole Foods Market, Virginia Beach
10/22/2012

Opening of Whole Foods Market, Virginia Beach

Today we remember a true green innovator - Stan Ovshinsky, the father of the hybrid vehicle. Honor his memory by learnin...
10/19/2012
Hybrid vehicle battery creator Ovshinsky, 89, dies

Today we remember a true green innovator - Stan Ovshinsky, the father of the hybrid vehicle.

Honor his memory by learning more about this amazing man and his inspiring life as an originator of modern sustainable technology.

DETROIT — Stan Ovshinsky, the self-taught inventor who developed the nickel-metal hydride battery used in the hybrid vehicle industry, has died at his home in suburban Detroit after a fight with cancer. He was 89.

Lovely flowers from our friends at DAG Tech - thanks for brightening our day!
10/17/2012

Lovely flowers from our friends at DAG Tech - thanks for brightening our day!

Looking for a job? Go green to make some green! Studies have shown that the job-growth rate is significantly higher in i...
10/15/2012
The greener the industry, the higher the job-growth rate

Looking for a job? Go green to make some green! Studies have shown that the job-growth rate is significantly higher in industries that support sustainable initiatives.

When industries make an effort to green operations, they add jobs, found a report from the Economic Policy Institute.

The mandatory restrictions on unhealthy school lunches have a few surprising side effects: an increase in waste and a de...
10/11/2012
Healthier School Lunches Face Student Rejection

The mandatory restrictions on unhealthy school lunches have a few surprising side effects: an increase in waste and a decrease in lunch program participation. Is this effort worth continuing?

Students get more fruits and vegetables under new nutritional requirements for public school lunches, but many children just toss them away.

10/05/2012

Love it or hate it, you can’t deny that Jersey Shore has been a focal point in pop culture for 6 controversial seasons. Will you be watching the final series finale tonight? And what do you think the new pop culture phenomenon will be?

OWPR's Trip to DC Green Festival 2012
10/03/2012

OWPR's Trip to DC Green Festival 2012

Fashion’s next must-have leather products could be found in a test tube – scientists are cloning leather to cut down...
09/26/2012
Coming soon: A leather jacket grown in a lab?

Fashion’s next must-have leather products could be found in a test tube – scientists are cloning leather to cut down on farming space, feed costs, and crowded cattle factories.

Do you think this plan is misguided or the next wave for the textiles industry?

Growing cowhide without the cow will soon be a possibility, as a new biotech company aims to become the world's first purveyor of in vitro leather goods

Finally, it’s Fall! Time to break out some seriously stylish boots – and these picks are perfect for hiking down 5th...
09/20/2012
Hiking Boots For The Girl Who's Into Glamping

Finally, it’s Fall! Time to break out some seriously stylish boots – and these picks are perfect for hiking down 5th Avenue.

We're not ashamed to admit that our outdoor experiences consist a lot more of hiking the 20 blocks to find a decent iced coffee than hiking 20 miles to find the top of the mountain. For this reason, we don't have much of a need for hill-tested hiking boots. That said, we are fans of the hiking…

Big corporations or small independent businesses, there’s something we can all do to act on climate change. What does ...
09/18/2012
Corporations Slow to Act on Climate Change, Report Says

Big corporations or small independent businesses, there’s something we can all do to act on climate change. What does your business do to make a difference?

Only 20 percent of 379 large companies surveyed have firm long-term targets for reducing their greenhouse gas emissions, a report says.

Thowback Thursday: The world has changed so much since the 90s - and in most cases, for the better (looking at you, inte...
09/06/2012
12 Ways The World Has Changed Since The '90s

Thowback Thursday: The world has changed so much since the 90s - and in most cases, for the better (looking at you, internet dial-up tone!)

Where were you when the Spice Girls had their first hit single? A lot has changed since the '90s, and along with the brand new Outlook.com , check out some other things that are way different t...

09/04/2012
Organic Trade Association's Organic Newsroom: Stanford research confirms health benefits driving con

Confused about the latest study on organic foods? The Organic Trade Association is a great resource for all your natural food questions.

WASHINGTON, D.C. (Sept. 4, 2012)—A review article published September in the Annals of Internal Medicine confirms that consuming organic foods reduces consumers’ exposure to pesticide residues and to bacteria resistant to antibiotics, the Organic Trade Association (OTA) notes. These are among the to...

You can learn a lot about life from Twitter, apparently.Be inspired - add your thoughts here!
08/29/2012
21 Life Lessons, Courtesy Of Twitter | Thought Catalog

You can learn a lot about life from Twitter, apparently.

Be inspired - add your thoughts here!

6. Even if you don’t agree with other people, they have the same right to press that button and share their thoughts as you do.

Do you have the next great green idea? Our pals Green Festivals are partnering with Ford UK on a $5000 Community Green G...
08/27/2012
Community Green Grant Rules

Do you have the next great green idea? Our pals Green Festivals are partnering with Ford UK on a $5000 Community Green Grant. The deadlines are coming up, so apply soon:

ELIGIBILITY: The "Community Green Grant" Contest (referred to herein as the "Promotion" or "Contest") is offered and open only to non-profit 501(c)(3) and similar charitable and philanthropic not for profit organizations who are entering by and on behalf of a local community located within 50 miles ...

See what the savvy city girls at OWPR are up to this summer!
08/23/2012

See what the savvy city girls at OWPR are up to this summer!

08/22/2012

Today we're having our first-ever OW Potluck! Pictures will be posted later, but first we want to know, what are your potluck favorites?

A sure sign that summer's almost over... here comes the first of the gigantic September issues!
08/16/2012

A sure sign that summer's almost over... here comes the first of the gigantic September issues!

08/15/2012
No Doubt - Don't Speak

We've found that playing only 90s songs on Pandora is amazing for productivity here at OWPR - what was your favorite song of the 90s? (Here's one of ours!)

Music video by No Doubt performing Don't Speak. (C) 2003 Interscope Records

Iconic editor Helen Gurley Brown passed away this week - a major pioneer for women in the media. See just how far her in...
08/14/2012
Helen Gurley Brown’s influence: All the single ladies

Iconic editor Helen Gurley Brown passed away this week - a major pioneer for women in the media. See just how far her influence stretched.

Many of our favorite female characters “owe” their storylines to Helen Gurley Brown.

08/13/2012
7 Economical Superfoods for Everyone

Who knew these every day kitchen staples were superfoods? (We guarantee you can pronounce every name on this list!)

The media and food marketers often make a big deal out of the latest superfoods. Take goji berries or pomegranates as two recent examples. But

08/09/2012

Intern with us!

Via TreeHugger: Etsy is taking corporate responsibility to a new level - their employees routinely take 600 lbs of compo...
08/06/2012
ETSY Employees Haul 600lb of Compostables Each Month By Bike

Via TreeHugger: Etsy is taking corporate responsibility to a new level - their employees routinely take 600 lbs of compostables per month to the Red Hook Community Farm by bike.

What does your company do to reduce waste and encourage recycling?

Taking responsibility for their own waste, ETSY team members haul biodegradable trash to their local community farm by cargo bike.

We are obsessed with the creative nail art we've seen on many Olympians - which ones are your favorite?
08/03/2012
Your Olympic Nail Art Roundup

We are obsessed with the creative nail art we've seen on many Olympians - which ones are your favorite?

The uniforms worn in the 2012 games don't leave a lot of room for fashion statements or individuality, so Olympians—from swimmers, to weightlifters, to archers—have been using their nails as mini-canvases to express their patriotism or simply reflect the experience of the Olympics.

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