OMD Worldwide

12/24/2021

Happy Holidays from everyone at OMD!

Thank you to our clients, partners, and our wonderful people a great 2021.

We wish you all a safe and happy holiday season!

11/03/2021

George Manas has been announced as the new CEO of OMD Worldwide, as Florian Adamski, is promoted to CEO of Omnicom Media Group.

George was previously President and Chief Media Officer of OMD USA, where he expanded OMD’s modern media offering, with transformative solutions both before and during the pandemic, where his leadership helped to secure close to $1 billion in new business.

In George’s own words, “Being entrusted to lead the organization that Flo and the entire leadership team have spent the past four years rebuilding, reimagining and restoring to its place at the top of the industry is both an incredible honor and awesome responsibility…”

Find out more about our new CEO: https://www.omd.com/thoughts/omd-worldwide-announces-new-leadership/

09/24/2021

Florian Adamski, OMD WW CEO, on how Omnicom won Mercedes-Benz | OMD

This week Mercedes-Benz AG appointed Omnicom Group to build its global integrated agency of the future, in a new partnership which will span expertise across the entire spectrum of Communication and Marketing - from performance content development to media playout and success measurement.

Florian Adamski, CEO at OMD Worldwide spoke to Campaign Magazine UK about the pitch process and what Team X seeks to bring across the comms spectrum.

Click to read the full interview on how Omnicom successfully drove away with Mercedes-Benz: https://lnkd.in/dabSgQNC

Mercedes-Benz’s global agency consolidation, which was won this week by Omnicom in a shoot-out against fellow incumbent Publicis Groupe, has turned out to be one of the most significant pitch results so far this year.

08/18/2021

Olympic lessons: learning for the future of major global events | OMD

With the Tokyo 2020 Olympics now behind us, what are the lessons to be learned from these games? In an environment led by streaming growth, higher integration with social channels, and increased athlete engagement, how can brands adapt to these moments of global attention and positive human stories?

Jean-Paul Edwards, Chief Product Development Officer at OMD EMEA looks at how the global sporting landscape is expected to shift ahead of next Olympics in Paris 2024, and how brands can make the most of these unique moments of reach and engagement.

To read more, click the link below.

As Tokyo 2020 ends, what are the lessons to be learned from the Olympic games? What can brands offer in these moments of global attention?

03/15/2021

2021 OMD SXSW.mp4

The SXSW digital experience starts tomorrow! Join us in exploring the future of technology and creativity as we enter a new era of connection and business.

Stay tuned to OMD channels for more!

02/01/2021

OMD Worldwide updated their address.

OMD Worldwide updated their address.

10/29/2020

OMD Australia won the B&T Women in Media - Employer of the Year award for the second year in a row! We also celebrate Aimee Buchanan placing #2 on the Women in Media Power List and Peita Pacey for taking out the Strategy award. Click through to read more!

We are thrilled to be named Employer of the Year at the 2020 B&T Women in Media Awards, for the second year running!

Many congratulations to our amazing CEO, Aimee Buchanan, for being named #2 on the Women in Media power list, Peita Pacey (Head of Strategy, OMD Sydney) for taking out the Strategy award, and our wonderful Coles client, Lisa Ronson (Chief Marketing Officer), for winning the Marketing award! Well done to Laura Nice (Managing Director, OMD Sydney) and Penny Shell (OMD’s National Head of Planning and Melbourne Head of Product) on being shortlisted! We are so lucky to work with such talent.

Congratulations to all of the winners, nominees, and to B&T for continuing to drive the D+I agenda for the industry.

https://www.bandt.com.au/its-here-all-the-incredible-winners-from-bts-women-in-media-awards-2020/

10/26/2020

Marketers Try New Data Tools to Navigate Pandemic | OMD

“There’s an overall dynamism in the business right now because everything is in flux..." The Wall Street Journal spotlights OMD's Fast Start Dashboard in its feature on new data tools marketers are using to navigate the unpredictable developments of 2020. Our clients Bacardi and Mercedes-Benz share how and why the Fast Start Dashboard is helping them develop an agile response to the changing context.

Read more on OMD.com: https://www.omd.com/thoughts/marketers-try-new-data-tools-to-navigate-pandemic/

Bacardi is using pandemic-related data from an analytics dashboard developed by its media agency, OMD Worldwide, to inform its ad buys in different markets.

10/22/2020

Breaking: OMD Hong Kong takes home the prestigious
HKMA/ TVB Awards For Marketing Excellence Agency of the Year title! OMD was recognised for not only its outstanding marketing programmes, but also having broken barriers and raised the standards of the marketing profession. Our most enthusiastic congratulations to our OMD Hong Kong team for this momentous accomplishment!

10/22/2020

4A’s Advertiser Protection Bureau Tackles Misinformation | OMD

Advertiser Protection Bureau (APB), 4A's brand safety unit, has launched a new initiative to help agencies and brands navigate the issue of misinformation and disinformation and its impact on brand safety.

Israel Mirsky, who played a prominent role in developing the APB’s misinformation and disinformation efforts, spoke to Adweek about how and why the initiative came about.

Read more on OMD.com: https://www.omd.com/thoughts/4as-advertiser-protection-bureau-tackles-misinformation/

A new initiative seeks to help navigate the impact on brand safety. The initiative includes a white paper endorsed by the Global Disinformation Initiative and the European Association of Communications Agencies.

10/21/2020

Omnicom CSR

OMD is proud to a part of the Omnicom family, where the highest standards of excellence are brought to our clients, our shareholders, our neighbors and one another. Check out Omnicom’s 2019 CSR Report, with 2020 updates, to learn about our global CSR efforts. https://csr.omnicomgroup.com

“In a world that’s rapidly changing, Omnicom grounds itself in its commitments to talent, creativity and collaboration. Through diverse perspectives and collective strength, our network is able to uphold the highest standards of excellence for the world’s greatest brands and communities around...

10/19/2020

The Advertising Week 2020 Debrief | OMD

OMD reporters from OMD EMEA , OMD UK and OMD USA tuned into this year's virtual Advertising Week, where the topics of conversation ranged from changing customer insights and behavior to affecting change in the industry.

Click here to view our full Advertising Week 2020 Debrief: https://www.omd.com/thoughts/the-advertising-week-2020-debrief/

This year, Advertising Week became the next major industry event to be reimagined virtually. Historically, the event had taken place in 6 markets over the course of the year. However, given the impact of the global pandemic on events, Advertising Week pivoted to focus on one global audience and took...

10/16/2020

"The tools we have built to aid during this time have proven their utility, and we are developing and entrenching them for use long beyond the recovery from the Coronavirus and into the future."

Global Head of Technology & Emerging Platforms Israel Mirsky and EMEA Chief Product Development Officer Jean-Paul Edwards took to the virtual stage at Advertising Week to give an exclusive look at OMD's Fast Start Suite.

Read more about the insights they shared here: https://www.omd.com/thoughts/how-to-make-better-decisions-faster-when-the-world-stops/

10/09/2020

Florian Adamski: Transformation on steroids | OMD

What are the most effective ways to deal with this unprecedented moment that barely anyone saw coming? Learn faster upon insights. Act faster than competition.

Watch Florian Adamski's keynote speech at the Baltic Brands Forum here: https://www.omd.com/thoughts/florian-adamski-transformation-on-steroids/

"Change is the only constant that we have. I believe that [2020] created a turbocharged version of human, cultural and media evolution. Changes that many of us have anticipated for years are now happening at breakneck speed."

How a global crisis achieves what generations of managers couldn’t. What are the most effective ways to deal with this unprecedented moment that barely anyone saw coming? Learn faster upon insights. Act faster than competition.

10/02/2020

We are so excited to announce that we won 7 awards at The Festival of Media Global 2020!

Congratulations to all the winning teams! 🏆

For more information: https://bit.ly/3iqeo0y

09/30/2020

Omnichannel Marketing Has 3 Crucial Parts: OMD’s George Manas – Beet.TV

“The linchpin for omnichannel anything is really to start with the audience and with the consumer, versus starting with the channels... it’s all about planning that reflects how consumers actually consume media and move about the world today.” -
George Manas, president and chief media officer at OMD USA.

Click below to watch the full video via Beet.TV.

https://www.beet.tv/2020/09/omnichannel-marketing-has-3-crucial-parts-omds-george-manas.html

Successful omnichannel advertising strategies require a holistic approach involving people, process and technology. The ultimate goal of that approach is to reach target consume...

09/23/2020

Well done to the OMD New Zealand team on winning Gold at the Mandmglobal Awards 2020! 👊

The campaign called 'I AM HOPE' for client, Kiwibank, won in the Financial and Utility Services category.

Click here to view the full list of winners https://bit.ly/2HeKLT4

09/22/2020

Advertising Week starts next week! We will be kicking off the virtual event with an exclusive look at our Fast Start Suite and then will be joining our clients and partners from around the world to discuss everything from brand loyalty to the future of mobile entertainment. Click here to find out what to look forward to from OMD at : https://www.omd.com/thoughts/omd-at-advertising-week-2020/

09/04/2020

OMD Australia is AdNews Australia’s Agency of the Year and Media Agency of the Year for 2020! Additionally, OMD Australia also clinched “Media Campaign of the Year” and “Best Use of Data in Media Planning” for their work with
McDonald's.

An enormous congratulations to our OMDers and thank you to our clients and media partners for your unwavering support!

08/25/2020

iOS14 Launch: The Anticipated Impact on Media | OMD

In the lead up to Apple's upcoming iOS14 launch, Samantha Jahnke, Global Account Director - Technology, explores the anticipated impact of the latest privacy changes - from users having to opt in for tracking, changes to location data sharing and the revamped SKAdnetwork 2.0 for app attribution.

Next month, Apple is slated to launch the latest operating system, iOS14. For marketers, it is coming with a lot of anticipation as media, technology and measurement platforms prepare for the expected impact from the latest privacy changes included in the launch.

08/21/2020

OMD EMEA hosted the very first RED Half-Hour yesterday, featuring special guest speakers.

What's the RED Half-Hour? It's an online panel that has been organized to explore important social issues. This episode discussed the importance of racial equality in the workplace, under the umbrella of Recruitment, Engagement and Development. We can’t wait to watch the next episode.

08/17/2020

Danone shifts MY media biz from Wavemaker, retains OMD in Thailand

OMD APAC has clinched Danone’s media mandate in Malaysia and Thailand, sealing the win and expanding its remit by placing emphasis on data-driven insights, capabilities and the team's passion for the brand. Well done to all involved!

https://www.marketing-interactive.com/danone-shifts-my-media-biz-from-wavemaker-retains-omd-in-thailand

The appointment is for three years and the agencies will manage integrated media planning and buying duties across traditional and digital channels.

08/14/2020

Our 4 key takeaways from Virtual Equality Lounge® @ SAP SAPPHIRE NOW | OMD

In partnership with SAP and Deloitte Digital, The Female Quotient orchestrated a Virtual Equality Lounge at the end of July, as part of SAP’s 2020 SAPPHIRE NOW conference, with topics ranging from racial justice, to caregiving, empathy and entrepreneurship.

In case you missed it, check out our 4 key takeaways via the link below.

Big thank you to our OMD USA co-authors, Danielle Sporkin, Jessica Mitchell, Latarria Coy and Sarah Nawaz Khan, who were on the virtual scene, attending all sessions and extracting observations and insights to bring back to our wider community.

The Female Quotient (FQ) is an organization committed to advancing equality in the workplace, believing it’s not a female issue but a social and economic imperative.

08/14/2020

Congratulations to the OMD Australia team on their fantastic night at the The Festival of Media APAC awards!

Click through to see the range of work recognized across our client base.

Hot off the press from The Festival of Media APAC Awards last night, OMD Australia picks up six amazing wins! With a total of 12 shortlisted entries across 10 categories, we are incredibly proud of our talented OMDers and the work they produce for our clients. Congratulations to our McDonald's, Telstra, Suncorp and Asaleo Care teams!

BEST USE OF REAL-TIME MARKETING
Gold: Macca’s Monopoly – Playing to WIN!

BEST BRANDED CONTENT
Gold: LIBRA | It’s Normal. Period.
Bronze: Suncorp

BEST USE OF eSPORTS
Silver: McDonald’s - Do you want eSports with that?

BEST USE OF TRADITIONAL MEDIA – TV & CINEMA
Silver: LIBRA – It’s Normal. Period.

BEST USE OF PROGRAMMATIC
Bronze: Telstra – Transforming Telstra Performance

08/11/2020

What is community marketing? And, how does it differ from influencer marketing? Join OMD’s President and 's COO discuss marketing when consumer trust is at an all-time low. https://t.co/HIG5xFGoOo

We have partnered with Reddit to discuss the growth and value of community marketing for brands in the latest OMD Signals podcast.

OMD USA's George Manas explains how to differentiate community marketing from influencer marketing and looks at the enormous opportunity it brings advertisers seeking to meaningfully connect with the most engaged digital audiences.

Listen to the full podcast here: https://www.omd.com/thoughts/omd-signals-what-is-community-marketing-vs-influencer-marketing/

08/04/2020

‘How brands grow’ in the e-commerce era | OMD

In this environment, brands are competing not just for consumers’ wallets, but for their minds. So, how can you grow your brand online in such a competitive landscape? Gemma Spence, CEO OMG Transact, Omnicom Media Group’s specialist e-commerce practice, explores further here: www.omd.com/thoughts/how-brands-grow-in-the-e-commerce-era/

In today’s current climate, there’s no denying that eCommerce is big business. Online retail is exploding in pe*******on and basket size as shoppers are choosing or forced to be isolated.

07/30/2020

Canva Selects OMD as First U.S. Media Agency of Record

And the good news keeps coming - big congratulations to OMD USA on this exciting new partnership with Canva!

“With our scale and ambitious plans for marketing, investing in the most effective channels and partnerships is of utmost importance to our growth... We needed a well-rounded media agency that is able to supercharge our brand awareness and adoption. OMD is that agency; the team impressed us with their results-driven approach and laser focus for optimization.” - Canva Head of Marketing Zach Kitschke

Read more in Adweek via link below:

Appointment follows a review that included three media agencies.

07/29/2020

SAP Names Omnicom Media Group as Its Global Media Agency of Record

We’re extremely proud to share this Omnicom Media Group win. In speaking with Adweek, OMD Worldwide CEO Florian Adamski, who led the cross-network pitch team, shared “This is a transformative moment for SAP, requiring a transformative approach. With North Star, we’re expanding the foundation built by PHD over the past five years to create a reenvisioned solution”.

Omnicom will service the client through a North Star unit consisting of talent from across the network.

07/22/2020

Study: OMD The Only Agency To Rank In Australia's 50 Best Places To Work List - B&T

Big congratulations to OMD Australia who have been named as Great Place to Work Australia's #7 best place to work for 2020, for companies with 100-999 employees! This is the 12th consecutive year that the team have been ranked in the Top 50.

Use public floggings and ritual humilation as staff motivation tools? Try as you may, you won't find your name here.

07/21/2020

Last week, OMD New Zealand celebrated Matariki (Maori New Year) by raising funds for the youth development organization Ngā Rangatahi Toa. See more below.

07/17/2020

The Cannes Lions 2020 Debrief | OMD

This year saw the infamous Cannes Lions International Festival of Creativity take to the virtual stage. The team at OMD EMEA have created a fantastic debrief of the content: https://www.omd.com/thoughts/cannes-lions-2020-debrief/

This year saw the infamous Cannes Lions festival take to the virtual stage, as a cut-down online content hub. We have analysed the five days of content and distilled the three themes we felt were the most pertinent for 2020 and beyond.

07/09/2020

Omnicom Plans $20 Million in Podcast Ads on Spotify

“It’s a big deal, a very big deal versus what we’ve done in the past,” said Catherine Sullivan, chief investment officer at Omnicom Media Group North America.

“We know that audio works very well at increasing consumer attitudes and driving action, but we believe that adding addressability to the podcast format may increase metrics even further,” she said.

We're very excited to partner with Spotify on research focused on podcast targeting, reporting and measurement. Stay tuned for new shows from our clients including Mcdonald's, PepsiCo and more!

Omnicom Media Group is increasing its podcast investment now partly because audiences continue to grow and partly because technology is making the ads more targetable and measurable.

07/01/2020

OMD wins Lindt & Sprüngli media account in China | Media | Campaign Asia

Lindt & Sprüngli AG have chosen OMD China as their media agency of record, citing OMD's technology and market knowledge advantage as a key factor in their decision.

“This win is a testament to OMD’s expertise in helping brands successfully navigate China’s increasingly complex digital ecosystem and our ability to drive a direct and measurable impact on performance conversion,” said Linda Wang, managing director of OMD Shanghai.

OMD Shanghai will take over media planning and buying for all Lindt brands in China from a local incumbent.

06/30/2020

| Linktree

As we reflect on the past month of Pride, we’ve come together as an agency to stand with all of our LGBTQ+ colleagues. From this great online hub for resources to celebrate and continue to drive change led by OMD USA to the week long virtual conference in OMD EMEA featuring interesting talks and tips around inclusion, successes, failures, unconscious bias and more.

https://linktr.ee/omdpride

Linktree. Make your link do more.

06/30/2020

Big shout out to OMD Hong Kong who have received GOLD for Marketing Magazine Group’s Media Agency of the Year 2020 and Silver for Marketing Magazine's Integrated Marketing Agency of the year 🏆🏆🏆 Well done to all!

OMD’s Performance Marketing Unit, OMG Performance also received GOLD for both the Best Performance Based Agency of the the Year and Search Agency of the Year for 2020 and Silver for Best Programmatic Based Agency of the Year.

06/22/2020

“Back to the Drawing Board” as Marketers Seek Agility in Media Investment, OMD’s Colonna – Beet.TV

In the lead up to next weeks' IAB NewFronts, Kristen Colonna, Chief Strategy Officer of Omd USA, talks to Beet.TV about how marketers are “going back to drawing boards” as the “tried and true” marketing strategies are not necessarily useful now.

Buffeted by the pandemic and civil upheaval over racial injustice, marketers are "going back to drawing boards" as the "tried and true" marketing strategies ...

06/11/2020

Effie Worldwide has announced its 2020 Global Index ranking the most effective agencies, marketers and brands around the world. We're proud to retain the Most Effective Media Agency Network globally - in addition, in OMD EMEA Europe we have moved into the 1st spot from 2nd place last year and OMD LATAM has retained 1st place. Well done to all for delivering ideas that work, day in day out!

06/05/2020

Congratulations to Manning Gottlieb OMD on the incredible achievement of being named Campaign's Global Media Agency of the Year!

Well done guys! 👏🏆