This week Mercedes-Benz AG appointed Omnicom Group to build its global integrated agency of the future, in a new partnership which will span expertise across the entire spectrum of Communication and Marketing - from performance content development to media playout and success measurement.
Florian Adamski, CEO at OMD Worldwide spoke to Campaign Magazine UK about the pitch process and what Team X seeks to bring across the comms spectrum.
Click to read the full interview on how Omnicom successfully drove away with Mercedes-Benz: https://lnkd.in/dabSgQNC
#CampaignMagazine #MercedesBenz #Daimler #OmnicomGroup
Mercedes-Benz’s global agency consolidation, which was won this week by Omnicom in a shoot-out against fellow incumbent Publicis Groupe, has turned out to be one of the most significant pitch results so far this year.