Intersection

09/11/2019

Intersection Puts Range Rover atop CTA station: https://billboardinsider.com/intersection-puts-range-rover-atop-cta-station/

09/10/2019

With OOH, real estate agencies can locally target audiences near the physical locations where their properties are, whether their customers are looking to buy or sell their next dream home or rent an apartment: https://ixn.co/RealEstateOOH

09/09/2019

Why the Music Industry Loves Out-of-Home

Why the Music Industry Loves Out-of-Home: ixn.co/MusicOOH and how it's using the platform to connect with fans and audiences in more engaging ways.

For generations, music artists and record labels have been using out-of-home advertising as a platform to promote upcoming concerts…

08/05/2019

What can conducting an orchestra teach advertisers? Please VOTE for our #SXSW session https://ixn.co/POPAdvertising as Music Director & Conductor of The New York Pops, Steven Reineke speaks alongside our Chief Revenue Officer, Michael Rosen for a musical and entertaining discussion!

06/24/2019

Effective Disruption in the Age of Distraction: https://adage.com/article/intersection/experiential-ooh-effective-disruption-age-distraction/2178736 by our Chief Revenue Officer, Michael Rosen, via Ad Age

06/04/2019

How Brands, Agencies, and Customers Benefit from Transit Sponsorships

Happy #worldenvironmentday! Why brands are investing in transit sponsorships for a sustainable future:

For World Environmental Day this year, the Southeastern Pennsylvania Transportation Authority (SEPTA) is celebrating its efforts to create…

05/16/2019

Tech Accessibility in Public Space: Implementing TalkBack on Link

Happy Global Accessibility Awareness Day! Why we implemented TalkBack on Link: #GAAD

By Emily Pease and Ruth Fasoldt

04/26/2019

Yesterday was the best. #TakeYourChildToWorkDay

04/02/2019

APRIL FOOLS! Today's most popular April Fool's Day jokes and pranks

The Bacon Egg & Cheese is New York City's official fruit. How many of our #NotLinkNYCFacts on LinkNYC did you catch yesterday?

Click here to view this item from http://www.stltoday.com.

03/25/2019

Your illustrated city map could be showcased on LinkNYC kiosks

By going on to nyc.link/maps, New Yorkers can submit their drawings and moments on blank maps of the five boroughs for a chance to be featured on LinkNYC kiosks throughout the city!

LinkNYC kiosks will feature borough-based maps from New Yorkers this spring.

03/07/2019

If you're headed to #SXSW, join us as we discuss how marketers and advertisers can apply lessons from anthropology to their media strategies: https://schedule.sxsw.com/2019/events/PP88511 See you there!

02/28/2019

Station-ary: Giving Transit Context to Smart City Kiosks

Stations are the glue that turn our smart city kiosks from digital displays to sources of relevant truth. Our goal is that a timely piece of contextual transit information may smooth a rider’s daily commute and experience in their city. By Tyler Green, Software Engineer at Intersection

Connecting a kiosk to its station provides rich contextual information for commuters.

02/25/2019

With a variety of available transit options, including public transit, ridesharing services, bike share programs and more, auto brands and car companies are seeking creative outlets to stand out to their audiences more than ever. Here's why outdoor advertising is the way to go: https://ixn.intersection.com/how-auto-brands-are-driving-engagement-with-outdoor-advertising-de7e4fc330c3

02/14/2019

Announcing #TrackTakeover: Philadelphia's Southeastern Pennsylvania Transportation Authority (SEPTA)'s Walnut-Locust Station transforms into an underground art gallery: https://streetsdept.com/2019/02/12/track-takeover/ We partnered with Brendan W. Lowry, Streets Dept, and City Fitness Philly to bring the works of 30 talented artists to public space.

Photo credit: Damon Landry

02/13/2019

How to Reach Your Target Audiences with San Francisco Outdoor Advertising: https://ixn.intersection.com/how-to-reach-your-target-audiences-with-san-francisco-outdoor-advertising-7ec88e736c06

02/06/2019

Two-way Communications in Transit: Lessons Learned From Designing Public Interactive Kiosks

Two-way Communications in Transit: Lessons Learned From Designing Public Interactive Kiosks. By Kohzy Koh, Product Manager @ Intersection

Over the past few years, we have worked with transit agencies across the U.S. on how they can improve customer communications within…

02/05/2019

Center City will honor Black History Month with outdoor photo series

We're thrilled to partner with The African American Museum in Philadelphia and City of Philadelphia Government to launch "Rediscover Black History" during #BlackHistoryMonth on #LinkPHL. Via Curbed Philly

Photos from the 1960s Civil Rights movement will be featured around Center City kiosks

01/24/2019

Why Sports Marketing and Outdoor Advertising Go Hand in Hand

Why Sports Marketing and Outdoor Advertising Make a Great Team. CC Southeastern Pennsylvania Transportation Authority (SEPTA) Metro Los Angeles Metro Transit

When it comes to sports, fans can get very… passionate about their home teams. Whether it’s to watch their favorite athletes competing on…

01/17/2019

Taking Your Digital Strategy Outdoors with Chicago CTA Advertising

Chicago Transit Authority advertising offers hundreds of digital touchpoints for brands to reach their audiences in creative ways. Here's what brands need to know to take their digital strategy outdoors:

People spend 70% of their time outside the home, so it should come at no surprise that studies show audiences recall digital out of home…

01/15/2019

Chicago's CTA 'Red Line' is turning into the 'Blood Line': https://adage.com/article/cmo-strategy/blood-bank-turns-chicago-s-red-line-blood-line/316239/ Vitalant - Illinois + We Are Unlimited, via Ad Age

01/14/2019

Ad Age

Ari Buchalter, CEO at Intersection, sat down with Ad Age to discuss what's next for 5G, smart cities, and brands:

CES Spotlight: "At CES, we are seeing 5G take its first steps; we're just learning to walk here with 5G." http://bit.ly/2AIyEb3

01/09/2019

Chicago Outdoor Advertising: Getting Started – IxN — The Intersection Blog

How advertisers can stand out with Chicago OOH: https://ixn.intersection.com/chicago-outdoor-advertising-getting-started-e0eee7e2523d #outdooradvertising #chicago #ooh

As the nation’s third largest metropolitan area and the crown jewel of the Midwest, Chicago is home to millions of residents and visitors…

12/21/2018

Why billboards and outdoor ads are booming in a smartphone age

The proliferation of connected digital screens is making #OOH advertising more creative, useful and effective even in the era of smartphones. Curbed NY

It’s not Blade Runner yet; a boom in bigger and better outdoor ads mean more responsive, relevant advertising on our streets.

12/14/2018

Come join the Link team!

What's it like to work on the Link team at Intersection? Take a look to learn more and find our open positions here: https://boards.greenhouse.io/intersection

12/10/2018

10 ways to use the new LinkPHL kiosks | Office of the Mayor

10 ways to use the new #LinkPHL kiosks. #2: Call your mom (no excuses!) using free phone calls to anywhere in the U.S.

LinkPHL kiosks provide free secure wifi, phone calls, wayfinding, device charging, access to City services, and community info for free.

12/07/2018

#LinkPHL is here! We are thrilled to partner with the City of Philadelphia Government, Office of Transportation, Infrastructure, & Sustainability and PECO to offer FREE super fast Wi-Fi, phone calling, useful community content and more to residents and visitors: https://www.intersection.com/announcement/philadelphia-launches-linkphl-bringing-free-super-fast-wi-fi-and-more-to-city-streets/

10/19/2018

Launching Link in Newark, New Jersey

This was a great day. Thank you to everyone who came out to support the launch of Link in Newark! #LinkNWK

10/16/2018

We are excited to announce Link in Newark today! #LinkNWK offers free super fast Wi-Fi, phone calls, engaging community content, and more. In partnership with Newark Community Economic Development Corporation, City of Newark, NJ - City Hall, NJIT: https://www.intersection.com/announcement/newark-launches-linknwk-joins-new-york-city-and-london-in-bringing-free-super-fast-wi-fi-and-more-to-city-streets/

10/05/2018

Our 2nd annual Intersection Gives Back day was a success! We had a great time giving back to our communities and the organizations we care about, including The Bowery Mission Lower East Side Ecology Center The Urban Assembly Maker Academy Philadelphia Ronald McDonald House Food Bank For New York City Heights and Hills Carter Burden Network and many many more throughout our offices! #intersectiongivesback

09/27/2018

Elevating Your Brand with a Seattle Station Domination

Engage with a captive audience through an impactful station domination in Seattle:

Station dominations are the highest impact advertising products for public space. Analogous to a homepage takeover, a station domination…

09/27/2018

Welcoming Gritty

Congrats to the Philadelphia Flyers on their new mascot, Gritty!

09/26/2018

3 Reasons Why Minneapolis is a Stand Out Market for Transit Advertising

Why Minneapolis is a stand out market for transit advertising:

National advertisers often look to Nielsen DMA ratings for optimal audience targeting decisions. Total impressions are an important…

09/25/2018

How the New Era of Marketing Is Shepherded In as Digital and OOH Collide

As digital and OOH advertising collide, a new category of the internet will emerge; the Out of Home Singularity. By Intersection's Chief Strategy Officer, Dave Etherington. Via Adweek

With it, new opportunities will emerge.

09/13/2018

Intersection Welcomes Michael Rosen as Chief Revenue Officer

Welcome, Michael Rosen!

https://www.martechadvisor.com/news/interactive-marketing/intersection-welcomes-michael-rosen-as-chief-revenue-officer/

Intersection, the smart cities technology, and media company, today announced that Michael Rosen has joined the company as Chief Revenue Officer

09/04/2018

How Brands Can Participate in SF’s Tech Conferences with Outdoor Advertising

It's conference season in San Francisco! Here's how your brand can reach the tech scene with outdoor media:

By Alissa Giusti

08/30/2018

Bus Advertising in Seattle: 4 Tips to Get Started – IxN — The Intersection Blog

How brands can get started with bus advertising in Seattle:

Buses in Seattle are everywhere. And the transit authorities servicing them have unique attributes for the city and its advertisers. King…

08/28/2018

Seattle Transit Advertising – IxN — The Intersection Blog

How brands can leverage Seattle's tech-savvy audience with transit advertising:

The Ticket to Your Target Audience

08/27/2018

Developing an Outdoor Advertising Plan in Minneapolis

Understanding Minneapolis ad buying relies on understanding two illustrative metaphors: the funnel and the pyramid:

Why advertisers should look to OOH when planning campaigns

08/23/2018

Empire State unveils smart grand entrance

We were thrilled to partner with Empire State Building to unveil the first phase of its fully reimagined Observatory. As the Technology Integration Partner, we unified oversight across all aspects of the technology systems to ensure the visitor and management experiences would be seamless and resilient.

Pictured: New electronic, self-service ticket kiosks
Photo credit: Evan Joseph, Courtesy of Empire State Building
Via Smartcitiesworld

The iconic New York city building has revealed the first phase of its re-imagined Observatory entrance which integrates technology to provide a fully modernised journey for visitors

08/17/2018

The ribbon-cutting of the new Pick NRG station at SEPTA - iseptaphilly.com was a colorful affair. Customers commuting through the station will see upgrades including our IxNSight and IxNTouch digital displays providing real-time transit information, wayfinding, and local content + advertising, as well as NRG Go portable power packs to charge mobile devices. Thanks to everyone who came out to celebrate Philly’s newest development in transit!

The ribbon-cutting of the new Pick NRG station at SEPTA - iseptaphilly.com was a colorful affair. Customers commuting through the station will see upgrades including our IxNSight and IxNTouch digital displays providing real-time transit information, wayfinding, and local content + advertising, as well as NRG Go portable power packs to charge mobile devices. Thanks to everyone who came out to celebrate Philly’s newest development in transit!

08/13/2018

How Brands Can Communicate with Location and Context

How and why brands should communicate with location and context: https://ixn.intersection.com/how-brands-can-communicate-with-location-and-context-361c3b244248 by our Senior Consumer Marketing Manager, Amanda Giddon. To learn more about this topic, VOTE for Amanda and Foursquare at #SXSW! *Link in article*

By Amanda Giddon, Senior Consumer Marketing Manager, Intersection

08/10/2018

What can anthropologists teach advertisers about reaching and influencing customers? Please VOTE for our #SXSW panel: https://panelpicker.sxsw.com/vote/88511 and hear from Amobee's Katie Ford, Carat USA's Louisa Wong, our own Alisa Stern, and City Lore's Molly Garfinkel!

08/09/2018

2018 is the Year of 'Where.' Learn how brands can communicate with location and context to reach their customers by VOTING for our #SXSW2019 session, featuring Foursquare's CRO, Liz Ritzcovan, and our Senior Consumer Marketing Manager of LinkNYC, Amanda Giddon: panelpicker.sxsw.com/vote/85639

08/08/2018

GET OUT: The Content Revolution Reaches DOOH

How is Digital Out of Home evolving and what can marketers gain by changing how they think about and create video content for the space? Please vote for our session FT our Chief Strategy Officer, Dave Etherington alongside Ad Age's Jeanine Poggi, Chive Media Group's Leo Resig, and more at #SXSW2019!

Digital out-of-home advertising revenues will overtake traditional spend in 2020, growing at a rate of 15% each year for the next four years, according to PwC. With this growth, place-based digital OOH is facing massive change as it moves from pure-play advertising to a content-driven model. Increas...

07/20/2018

NYC's OzyFest starts tomorrow! The festival took over LinkNYC and Penn Station's digital assets to get New Yorkers excited about this weekend's exciting lineup.