Intersection

Intersection Revolutionizing the way information is shared and experienced in public spaces.
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Intersection is at the forefront of the smart cities revolution, improving the experience of public places through technology that provides connectivity, information, and engaging content and experiences. With award-winning products like LinkNYC, the largest and fastest free public Wi-Fi network in the world, Intersection connects the digital and physical worlds, enhancing people’s journeys through their cities and offering brands the opportunity to drive more relevant and engaging advertising, rooted in real-world location and physical context. Intersection partners with cities, transit systems, airports, and real estate developments around the globe, as well as advertisers seeking to reach audiences on a global, national, or local scale. Intersection is backed by Alphabet through its urban technology company Sidewalk Labs. Learn more at www.intersection.com.

Mission: To improve life in cities around the world.

With OOH, real estate agencies can locally target audiences near the physical locations where their properties are, whet...
09/10/2019

With OOH, real estate agencies can locally target audiences near the physical locations where their properties are, whether their customers are looking to buy or sell their next dream home or rent an apartment: https://ixn.co/RealEstateOOH

Why the Music Industry Loves Out-of-Home: ixn.co/MusicOOH and how it's using the platform to connect with fans and audie...
09/09/2019
Why the Music Industry Loves Out-of-Home

Why the Music Industry Loves Out-of-Home: ixn.co/MusicOOH and how it's using the platform to connect with fans and audiences in more engaging ways.

For generations, music artists and record labels have been using out-of-home advertising as a platform to promote upcoming concerts…

What can conducting an orchestra teach advertisers? Please VOTE for our #SXSW session https://ixn.co/POPAdvertising as M...
08/05/2019

What can conducting an orchestra teach advertisers? Please VOTE for our #SXSW session https://ixn.co/POPAdvertising as Music Director & Conductor of The New York Pops, Steven Reineke speaks alongside our Chief Revenue Officer, Michael Rosen for a musical and entertaining discussion!

Yesterday was the best. #TakeYourChildToWorkDay
04/26/2019

Yesterday was the best. #TakeYourChildToWorkDay

By going on to nyc.link/maps, New Yorkers can submit their drawings and moments on blank maps of the five boroughs for a...
03/25/2019
Your illustrated city map could be showcased on LinkNYC kiosks

By going on to nyc.link/maps, New Yorkers can submit their drawings and moments on blank maps of the five boroughs for a chance to be featured on LinkNYC kiosks throughout the city!

LinkNYC kiosks will feature borough-based maps from New Yorkers this spring.

Stations are the glue that turn our smart city kiosks from digital displays to sources of relevant truth. Our goal is th...
02/28/2019
Station-ary: Giving Transit Context to Smart City Kiosks

Stations are the glue that turn our smart city kiosks from digital displays to sources of relevant truth. Our goal is that a timely piece of contextual transit information may smooth a rider’s daily commute and experience in their city. By Tyler Green, Software Engineer at Intersection

Connecting a kiosk to its station provides rich contextual information for commuters.

Announcing #TrackTakeover: Philadelphia's Southeastern Pennsylvania Transportation Authority (SEPTA)'s Walnut-Locust Sta...
02/14/2019

Announcing #TrackTakeover: Philadelphia's Southeastern Pennsylvania Transportation Authority (SEPTA)'s Walnut-Locust Station transforms into an underground art gallery: https://streetsdept.com/2019/02/12/track-takeover/ We partnered with Brendan W. Lowry, Streets Dept, and City Fitness Philly to bring the works of 30 talented artists to public space.

Photo credit: Damon Landry

We're thrilled to partner with The African American Museum in Philadelphia and City of Philadelphia Government to launch...
02/05/2019
Center City will honor Black History Month with outdoor photo series

We're thrilled to partner with The African American Museum in Philadelphia and City of Philadelphia Government to launch "Rediscover Black History" during #BlackHistoryMonth on #LinkPHL. Via Curbed Philly

Photos from the 1960s Civil Rights movement will be featured around Center City kiosks

Why Sports Marketing and Outdoor Advertising Make a Great Team. CC Southeastern Pennsylvania Transportation Authority (S...
01/24/2019
Why Sports Marketing and Outdoor Advertising Go Hand in Hand

Why Sports Marketing and Outdoor Advertising Make a Great Team. CC Southeastern Pennsylvania Transportation Authority (SEPTA) Metro Los Angeles Metro Transit

When it comes to sports, fans can get very… passionate about their home teams. Whether it’s to watch their favorite athletes competing on…

Chicago Transit Authority advertising offers hundreds of digital touchpoints for brands to reach their audiences in crea...
01/17/2019
Taking Your Digital Strategy Outdoors with Chicago CTA Advertising

Chicago Transit Authority advertising offers hundreds of digital touchpoints for brands to reach their audiences in creative ways. Here's what brands need to know to take their digital strategy outdoors:

People spend 70% of their time outside the home, so it should come at no surprise that studies show audiences recall digital out of home…

01/14/2019
Ad Age

Ari Buchalter, CEO at Intersection, sat down with Ad Age to discuss what's next for 5G, smart cities, and brands:

CES Spotlight: "At CES, we are seeing 5G take its first steps; we're just learning to walk here with 5G." http://bit.ly/2AIyEb3

The proliferation of connected digital screens is making #OOH advertising more creative, useful and effective even in th...
12/21/2018
Why billboards and outdoor ads are booming in a smartphone age

The proliferation of connected digital screens is making #OOH advertising more creative, useful and effective even in the era of smartphones. Curbed NY

It’s not Blade Runner yet; a boom in bigger and better outdoor ads mean more responsive, relevant advertising on our streets.

10 ways to use the new #LinkPHL kiosks. #2: Call your mom (no excuses!) using free phone calls to anywhere in the U.S.
12/10/2018
10 ways to use the new LinkPHL kiosks | Office of the Mayor

10 ways to use the new #LinkPHL kiosks. #2: Call your mom (no excuses!) using free phone calls to anywhere in the U.S.

LinkPHL kiosks provide free secure wifi, phone calls, wayfinding, device charging, access to City services, and community info for free.

Our 2nd annual Intersection Gives Back day was a success! We had a great time giving back to our communities and the org...
10/05/2018

Our 2nd annual Intersection Gives Back day was a success! We had a great time giving back to our communities and the organizations we care about, including The Bowery Mission Lower East Side Ecology Center The Urban Assembly Maker Academy Philadelphia Ronald McDonald House Food Bank For New York City Heights and Hills Carter Burden Network and many many more throughout our offices! #intersectiongivesback

Engage with a captive audience through an impactful station domination in Seattle:
09/27/2018
Elevating Your Brand with a Seattle Station Domination

Engage with a captive audience through an impactful station domination in Seattle:

Station dominations are the highest impact advertising products for public space. Analogous to a homepage takeover, a station domination…

09/27/2018
Welcoming Gritty

Congrats to the Philadelphia Flyers on their new mascot, Gritty!

We were thrilled to partner with Empire State Building to unveil the first phase of its fully reimagined Observatory. As...
08/23/2018
Empire State unveils smart grand entrance

We were thrilled to partner with Empire State Building to unveil the first phase of its fully reimagined Observatory. As the Technology Integration Partner, we unified oversight across all aspects of the technology systems to ensure the visitor and management experiences would be seamless and resilient.

Pictured: New electronic, self-service ticket kiosks
Photo credit: Evan Joseph, Courtesy of Empire State Building
Via Smartcitiesworld

The iconic New York city building has revealed the first phase of its re-imagined Observatory entrance which integrates technology to provide a fully modernised journey for visitors

The ribbon-cutting of the new Pick NRG station at SEPTA - iseptaphilly.com was a colorful affair. Customers commuting th...
08/17/2018

The ribbon-cutting of the new Pick NRG station at SEPTA - iseptaphilly.com was a colorful affair. Customers commuting through the station will see upgrades including our IxNSight and IxNTouch digital displays providing real-time transit information, wayfinding, and local content + advertising, as well as NRG Go portable power packs to charge mobile devices. Thanks to everyone who came out to celebrate Philly’s newest development in transit!

The ribbon-cutting of the new Pick NRG station at SEPTA - iseptaphilly.com was a colorful affair. Customers commuting through the station will see upgrades including our IxNSight and IxNTouch digital displays providing real-time transit information, wayfinding, and local content + advertising, as well as NRG Go portable power packs to charge mobile devices. Thanks to everyone who came out to celebrate Philly’s newest development in transit!

What can anthropologists teach advertisers about reaching and influencing customers? Please VOTE for our #SXSW panel: ht...
08/10/2018

What can anthropologists teach advertisers about reaching and influencing customers? Please VOTE for our #SXSW panel: https://panelpicker.sxsw.com/vote/88511 and hear from Amobee's Katie Ford, Carat USA's Louisa Wong, our own Alisa Stern, and City Lore's Molly Garfinkel!

2018 is the Year of 'Where.' Learn how brands can communicate with location and context to reach their customers by VOTI...
08/09/2018

2018 is the Year of 'Where.' Learn how brands can communicate with location and context to reach their customers by VOTING for our #SXSW2019 session, featuring Foursquare's CRO, Liz Ritzcovan, and our Senior Consumer Marketing Manager of LinkNYC, Amanda Giddon: panelpicker.sxsw.com/vote/85639

How is Digital Out of Home evolving and what can marketers gain by changing how they think about and create video conten...
08/08/2018
GET OUT: The Content Revolution Reaches DOOH

How is Digital Out of Home evolving and what can marketers gain by changing how they think about and create video content for the space? Please vote for our session FT our Chief Strategy Officer, Dave Etherington alongside Ad Age's Jeanine Poggi, Chive Media Group's Leo Resig, and more at #SXSW2019!

Digital out-of-home advertising revenues will overtake traditional spend in 2020, growing at a rate of 15% each year for the next four years, according to PwC. With this growth, place-based digital OOH is facing massive change as it moves from pure-play advertising to a content-driven model. Increas...

NYC's OzyFest starts tomorrow! The festival took over LinkNYC and Penn Station's digital assets to get New Yorkers excit...
07/20/2018

NYC's OzyFest starts tomorrow! The festival took over LinkNYC and Penn Station's digital assets to get New Yorkers excited about this weekend's exciting lineup.

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