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Intersection is at the forefront of the smart cities revolution, improving the experience of public places through technology that provides connectivity, information, and engaging content and experiences. With award-winning products like LinkNYC, the largest and fastest free public Wi-Fi network in the world, Intersection connects the digital and physical worlds, enhancing people’s journeys through their cities and offering brands the opportunity to drive more relevant and engaging advertising, rooted in real-world location and physical context. Intersection partners with cities, transit systems, airports, and real estate developments around the globe, as well as advertisers seeking to reach audiences on a global, national, or local scale. Intersection is backed by Alphabet through its urban technology company Sidewalk Labs. Learn more at www.intersection.com.
Mission: To improve the experience of public spaces.
We are proud to announce a continued partnership with the Chicago Transit Authority to build one of the largest digital display & advertising networks in transit, and expand customer communication capabilities across the system! https://ixn.co/CTAPartnership
Intersection Puts Range Rover atop CTA station: https://billboardinsider.com/intersection-puts-range-rover-atop-cta-station/
With OOH, real estate agencies can locally target audiences near the physical locations where their properties are, whether their customers are looking to buy or sell their next dream home or rent an apartment: https://ixn.co/RealEstateOOH
Why the Music Industry Loves Out-of-Home: ixn.co/MusicOOH and how it's using the platform to connect with fans and audiences in more engaging ways.
For generations, music artists and record labels have been using out-of-home advertising as a platform to promote upcoming concerts…
What can conducting an orchestra teach advertisers? Please VOTE for our #SXSW session https://ixn.co/POPAdvertising as Music Director & Conductor of The New York Pops, Steven Reineke speaks alongside our Chief Revenue Officer, Michael Rosen for a musical and entertaining discussion!
Effective Disruption in the Age of Distraction: https://adage.com/article/intersection/experiential-ooh-effective-disruption-age-distraction/2178736 by our Chief Revenue Officer, Michael Rosen, via Ad Age
Happy #worldenvironmentday! Why brands are investing in transit sponsorships for a sustainable future:
For World Environmental Day this year, the Southeastern Pennsylvania Transportation Authority (SEPTA) is celebrating its efforts to create…
Happy Global Accessibility Awareness Day! Why we implemented TalkBack on Link: #GAAD
By Emily Pease and Ruth Fasoldt
Yesterday was the best. #TakeYourChildToWorkDay
The Bacon Egg & Cheese is New York City's official fruit. How many of our #NotLinkNYCFacts on LinkNYC did you catch yesterday?
Click here to view this item from http://www.stltoday.com.
By going on to nyc.link/maps, New Yorkers can submit their drawings and moments on blank maps of the five boroughs for a chance to be featured on LinkNYC kiosks throughout the city!
LinkNYC kiosks will feature borough-based maps from New Yorkers this spring.
If you're headed to #SXSW, join us as we discuss how marketers and advertisers can apply lessons from anthropology to their media strategies: https://schedule.sxsw.com/2019/events/PP88511 See you there!
Stations are the glue that turn our smart city kiosks from digital displays to sources of relevant truth. Our goal is that a timely piece of contextual transit information may smooth a rider’s daily commute and experience in their city. By Tyler Green, Software Engineer at Intersection
Connecting a kiosk to its station provides rich contextual information for commuters.
With a variety of available transit options, including public transit, ridesharing services, bike share programs and more, auto brands and car companies are seeking creative outlets to stand out to their audiences more than ever. Here's why outdoor advertising is the way to go: https://ixn.intersection.com/how-auto-brands-are-driving-engagement-with-outdoor-advertising-de7e4fc330c3
Announcing #TrackTakeover: Philadelphia's Southeastern Pennsylvania Transportation Authority (SEPTA)'s Walnut-Locust Station transforms into an underground art gallery: https://streetsdept.com/2019/02/12/track-takeover/ We partnered with Brendan W. Lowry, Streets Dept, and City Fitness Philly to bring the works of 30 talented artists to public space.
Photo credit: Damon Landry
How to Reach Your Target Audiences with San Francisco Outdoor Advertising: https://ixn.intersection.com/how-to-reach-your-target-audiences-with-san-francisco-outdoor-advertising-7ec88e736c06
Two-way Communications in Transit: Lessons Learned From Designing Public Interactive Kiosks. By Kohzy Koh, Product Manager @ Intersection
Over the past few years, we have worked with transit agencies across the U.S. on how they can improve customer communications within…
We're thrilled to partner with The African American Museum in Philadelphia and City of Philadelphia Government to launch "Rediscover Black History" during #BlackHistoryMonth on #LinkPHL. Via Curbed Philly
Photos from the 1960s Civil Rights movement will be featured around Center City kiosks
Why Sports Marketing and Outdoor Advertising Make a Great Team. CC Southeastern Pennsylvania Transportation Authority (SEPTA) Metro Los Angeles Metro Transit
When it comes to sports, fans can get very… passionate about their home teams. Whether it’s to watch their favorite athletes competing on…
Chicago Transit Authority advertising offers hundreds of digital touchpoints for brands to reach their audiences in creative ways. Here's what brands need to know to take their digital strategy outdoors:
People spend 70% of their time outside the home, so it should come at no surprise that studies show audiences recall digital out of home…
Chicago's CTA 'Red Line' is turning into the 'Blood Line': https://adage.com/article/cmo-strategy/blood-bank-turns-chicago-s-red-line-blood-line/316239/ Vitalant - Illinois + We Are Unlimited, via Ad Age
Ari Buchalter, CEO at Intersection, sat down with Ad Age to discuss what's next for 5G, smart cities, and brands:
CES Spotlight: "At CES, we are seeing 5G take its first steps; we're just learning to walk here with 5G." http://bit.ly/2AIyEb3
How advertisers can stand out with Chicago OOH: https://ixn.intersection.com/chicago-outdoor-advertising-getting-started-e0eee7e2523d #outdooradvertising #chicago #ooh
As the nation’s third largest metropolitan area and the crown jewel of the Midwest, Chicago is home to millions of residents and visitors…
The proliferation of connected digital screens is making #OOH advertising more creative, useful and effective even in the era of smartphones. Curbed NY
It’s not Blade Runner yet; a boom in bigger and better outdoor ads mean more responsive, relevant advertising on our streets.
What's it like to work on the Link team at Intersection? Take a look to learn more and find our open positions here: https://boards.greenhouse.io/intersection
10 ways to use the new #LinkPHL kiosks. #2: Call your mom (no excuses!) using free phone calls to anywhere in the U.S.
LinkPHL kiosks provide free secure wifi, phone calls, wayfinding, device charging, access to City services, and community info for free.
#LinkPHL is here! We are thrilled to partner with the City of Philadelphia Government, Office of Transportation, Infrastructure, & Sustainability and PECO to offer FREE super fast Wi-Fi, phone calling, useful community content and more to residents and visitors: https://www.intersection.com/announcement/philadelphia-launches-linkphl-bringing-free-super-fast-wi-fi-and-more-to-city-streets/
This was a great day. Thank you to everyone who came out to support the launch of Link in Newark! #LinkNWK
We are excited to announce Link in Newark today! #LinkNWK offers free super fast Wi-Fi, phone calls, engaging community content, and more. In partnership with Newark Community Economic Development Corporation, City of Newark, NJ - City Hall, NJIT: https://www.intersection.com/announcement/newark-launches-linknwk-joins-new-york-city-and-london-in-bringing-free-super-fast-wi-fi-and-more-to-city-streets/
Our 2nd annual Intersection Gives Back day was a success! We had a great time giving back to our communities and the organizations we care about, including The Bowery Mission Lower East Side Ecology Center The Urban Assembly Maker Academy Philadelphia Ronald McDonald House Food Bank For New York City Heights and Hills Carter Burden Network and many many more throughout our offices! #intersectiongivesback
Engage with a captive audience through an impactful station domination in Seattle:
Station dominations are the highest impact advertising products for public space. Analogous to a homepage takeover, a station domination…
Why Minneapolis is a stand out market for transit advertising:
National advertisers often look to Nielsen DMA ratings for optimal audience targeting decisions. Total impressions are an important…
As digital and OOH advertising collide, a new category of the internet will emerge; the Out of Home Singularity. By Intersection's Chief Strategy Officer, Dave Etherington. Via Adweek
With it, new opportunities will emerge.
Welcome, Michael Rosen!
https://www.martechadvisor.com/news/interactive-marketing/intersection-welcomes-michael-rosen-as-chief-revenue-officer/
Intersection, the smart cities technology, and media company, today announced that Michael Rosen has joined the company as Chief Revenue Officer
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What's it like to work on the Link team at Intersection? Take a look to learn more and find our open positions here: https://boards.greenhouse.io/intersection
This was a great day. Thank you to everyone who came out to support the launch of Link in Newark! #LinkNWK
Congrats to the Philadelphia Flyers on their new mascot, Gritty!
To celebrate the Chicago Cubs home opener, Advocate Health Care took over the Chicago Transit Authority with a killer station domination! (Time lapse by Susie Inverso)
"Let’s talk about the awesome new installation New York-based Intersection...has erected for Grubhub on State Street": http://www.reelchicago.com/article/intersection-creates-rolling-grubhub-installation170809 via ReelChicago.com
Today we honor Prince by sharing #PurpleRain across our digital displays in Metro Transit. #RIPPrince 💜
Busy week ahead? Add some fun to your commute as you wait for the train, with a game of Tic Tac Toe on the MTA OTG Kiosks: "What is really cool is that users can play against the computer or against another player at another kiosk in that station or another station right across town!" http://www.dailydooh.com/archives/117541
For World Wi-Fi Day, we asked our colleagues from around the country how Wi-Fi makes their lives better. From cutting costs on data plans, to getting the latest on Beyonce news, Wi-Fi is an integral part of our everyday life.
We asked New Yorkers how they feel about LinkNYC. Here were their reactions:
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