SIDE BY SIDE: A Celebration of Service airs TONIGHT at 7pm on WNBC.
We get many calls for complicated production work, but this was likely the most challenging to date.
Our go-to crew is precious to us, and safely capturing an intimate portrait of healthcare workers on the frontlines of the COVID-19 crisis presented us with unprecedented challenges.
Hand in hand with our forever partners at Human Being Media, we dove into the deep end of making media in the new normal. We’re proud of the end result and of how we got there.
Endless praise to Al Roker Entertainment, which turned less than a week’s worth of footage into an hour long special, and to the brilliant cinematography of Jay Sansone.
In this insane era, we were privileged to be part of this team.