Initiative

Initiative media, marketing & digital Initiative is a global communications network. We believe in four basic principles that guide everything we do: fast, brave, decisive and simple.
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Initiative's cover photo
10/19/2017

Initiative's cover photo

Initiative
10/17/2017

Initiative

Initiative's cover photo
10/17/2017

Initiative's cover photo

Today our US offices are joining together for the first ever #FBDS-iest Awards. We’re rolling out the red carpet...
03/02/2016

Today our US offices are joining together for the first ever #FBDS-iest Awards. We’re rolling out the red carpet...

Great performance last night from Dorothy, she rocked the house. Big thanks to Pandora for making it happen!
11/18/2015

Great performance last night from Dorothy, she rocked the house. Big thanks to Pandora for making it happen!

Our own Sarah Power will be speaking at Advertising Women of New York breakfast panel on 9/30: Selling to the "Always On...
09/23/2015
Media Insights Breakfast: Selling to the "Always-On" Consumer

Our own Sarah Power will be speaking at Advertising Women of New York breakfast panel on 9/30: Selling to the "Always On" Consumer. Check it out!

Fundamental differences in the shopping and media habits of generations have made it clear that the days on one-size-fits-all marketing are long gone. This panel discusses how successful marketers are using consumer insights to create targeted strategies and niche offers that reach each generation w…

08/05/2015

Wishing #JonVoyage to the iconic Jon Stewart, we’ll miss you almost as much as Arby's will.

07/28/2015
FBDS Award - June 2015

This month’s #FBDSAward winner Lucretia Brower constantly pushes our MillerCoors client to be the best it can be! #FBDS

Great discussion with Regan Ebert from Dr Pepper Snapple Group at MediaLink's #DailyDose session.
06/22/2015

Great discussion with Regan Ebert from Dr Pepper Snapple Group at MediaLink's #DailyDose session.

“The Newfronts signaled an inflection point for content.” Thoughts on the future of content creation & distribution from...
05/12/2015
2015 Digital Newfronts Signal Inflection Point For Content

“The Newfronts signaled an inflection point for content.” Thoughts on the future of content creation & distribution from our own Caroline Wilson (via MediaPost).

Over the past few weeks as my eight-months-pregnant self stood in long lines with marketing cohorts waiting for each Digital Newfront presentation to open their doors, three things became clear to me: great New York City weather can make even the most tedious tasks bearable, I made the right shoe ch…

Initiative
05/11/2015

Initiative

Adweek has named our own Sarah Power a 2015 #MediaAllStar. Sarah's currently a judge at The Festival of Media in Italy, therefore confirming she is in fact... a #GlobalSuperstar.

Check out the Adweek article here: http://bit.ly/1FfonkI

The #thinkAwards are coming up, and we’ve been named finalists in two categories...
04/28/2015

The #thinkAwards are coming up, and we’ve been named finalists in two categories...

#PapaCon is amazing! Everyone knows a party is better with Papa John's Pizza in the house 🍕🏠
03/31/2015

#PapaCon is amazing! Everyone knows a party is better with Papa John's Pizza in the house 🍕🏠

Blaise D’Sylva, VP Media and Content Planning at Dr Pepper Snapple Group speaking at #ANAMedia in Miami, Florida.
03/06/2015

Blaise D’Sylva, VP Media and Content Planning at Dr Pepper Snapple Group speaking at #ANAMedia in Miami, Florida.

Thoughts on Augmented Creativity featured in #AWEurope from our own Lee Ramsay, Head of Innovation, Initiative UK. WARNI...
02/26/2015
Augmented Creativity: Threat or Opportunity?

Thoughts on Augmented Creativity featured in #AWEurope from our own Lee Ramsay, Head of Innovation, Initiative UK.

WARNING: Lee is dangerously creative and his concepts may blow your mind.

by Lee Ramsay, Head of Innovation, Initiative UK Which side of the brain is more involved in creativity, left or right? Well, the answer is actually both. New research is showing that this populist model is in fact over-simplistic and in need of revision. This is part of a growing body of research b…

Congratulations to Unilever for being named the top advertiser in the #Warc100!
02/25/2015
Coke named top global brand and Unilever top advertiser in Warc ranking

Congratulations to Unilever for being named the top advertiser in the #Warc100!

Coke named top global brand and Unilever top advertiser in Warc ranking, Coca-Cola has been named the world's top brand by global marketing intelligence firm Warc, while Unilever has won the number-one spot in the organisation's ranking of global advertisers. | Marketing Magazine

Vanessa Bayer & Hyundai are teaming up to give you some hilarious #SoundAdvice. (via Adweek.com)
02/24/2015
SNL's Vanessa Bayer Gives Sound Advice for Hyundai

Vanessa Bayer & Hyundai are teaming up to give you some hilarious #SoundAdvice. (via Adweek.com)

Vanessa Bayer, the Saturday Night Live actress famously known for her impressions of Miley Cyrus, is teaming up with Hyundai to impart some unnecessary advice to musicians. In her Web series Sound Advice, Bayer plays aloof media coach Janessa Slater, who consults with celebrity clients like Drake, H…

Congratulations to our own Christine Peterson for being honored at the #212WinterGala last night! #FBDS
02/20/2015

Congratulations to our own Christine Peterson for being honored at the #212WinterGala last night! #FBDS

The boys from the SEC Network bringing down the house at #TheNewHQ 🏈
02/12/2015

The boys from the SEC Network bringing down the house at #TheNewHQ 🏈

Better Ingredients 🍅 Better Pizza🍕And now... Better Media. 💻📺📱Welcome to the #FBDS family Papa John's Pizza!
02/04/2015
Papa John's Picks a New Agency to Help It Go Global

Better Ingredients 🍅
Better Pizza🍕
And now... Better Media. 💻📺📱

Welcome to the #FBDS family Papa John's Pizza!

Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged with handling media planning and buying as well as digital and social efforts.

A few intriguing statistics about SuperBowl viewing habits:7 in 10 Americans will watch #SB49 🏈 (71%)48% of women / 52% ...
01/30/2015
Fans Want To Go Deeper With Super Bowl Brands

A few intriguing statistics about SuperBowl viewing habits:

7 in 10 Americans will watch #SB49 🏈 (71%)

48% of women / 52% of men consider themselves sports fans 💑

30% of viewers will stream additional SuperBowl content during the game📱

Research from our own Elisabeth Reidel, story by MediaPost:

Although millions will watch this Sunday's Super Bowl, fans say brands are missing the mark if they only air a TV spot. Rather, they want brands to engage with them on deeper levels across multiple channels. These avid watchers are more likely to multi-task while watching the game, with 30% streamin…

Celiac disease sucks. 😣Beer rocks, but has gluten. 🍺MillerCoors to the rescue. 👏
01/15/2015

Celiac disease sucks. 😣
Beer rocks, but has gluten. 🍺
MillerCoors to the rescue. 👏

12/16/2014
FBDS Award - December 2014

This month's #FBDSAward winner is Hannah Valles! Hannah works on the Amazon team and is #FBDS in everything she does. See the surprise here...

Fall asleep like your favorite superhero with Selkbag's costume/sleeping bag/swag receptor! "Is that my spider sense tin...
12/12/2014

Fall asleep like your favorite superhero with Selkbag's costume/sleeping bag/swag receptor!

"Is that my spider sense tingling?!" Nope. Leg fell asleep.

12/08/2014

When character is as prolific as talent - our own Kris Magel took home the 2014 Distinguished Citizenship Award from the John A. Reisenbach Foundation for his philanthropic endeavors, including his support of the City of Hope and creation of the New York Media Cares to aid those aftected by Hurricane Sandy. Congratulations Kris, well deserved! #FBDS

Initiative & iHeartRadio present TIMEFLIES
11/26/2014

Initiative & iHeartRadio present TIMEFLIES

11/11/2014

Thank you to the brave men and women who have served this country. #ThoseWhoDared to take the oath and protect our freedom. #VeteransDay USAA

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