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media, marketing & digital Initiative is a global communications network. We believe in four basic principles that guide everything we do: fast, brave, decisive and simple.
Initiative's cover photo
Initiative's cover photo
Today our US offices are joining together for the first ever #FBDS-iest Awards. We’re rolling out the red carpet...
Great performance last night from Dorothy, she rocked the house. Big thanks to Pandora for making it happen!
Our own Sarah Power will be speaking at Advertising Women of New York breakfast panel on 9/30: Selling to the "Always On" Consumer. Check it out!
Fundamental differences in the shopping and media habits of generations have made it clear that the days on one-size-fits-all marketing are long gone. This panel discusses how successful marketers are using consumer insights to create targeted strategies and niche offers that reach each generation w…
Wishing #JonVoyage to the iconic Jon Stewart, we’ll miss you almost as much as Arby's will.
This month’s #FBDSAward winner Lucretia Brower constantly pushes our MillerCoors client to be the best it can be! #FBDS
A few folks getting lost in a #OneOfAKindLipSync battle in NYC! Great work by Spike and Dr Pepper.
“A few folks getting lost in that #OneOfAKindLipSync moment. Great work by @spiketv & @drpepper.”
Great discussion with Regan Ebert from Dr Pepper Snapple Group at MediaLink's #DailyDose session.
“The Newfronts signaled an inflection point for content.” Thoughts on the future of content creation & distribution from our own Caroline Wilson (via MediaPost).
Over the past few weeks as my eight-months-pregnant self stood in long lines with marketing cohorts waiting for each Digital Newfront presentation to open their doors, three things became clear to me: great New York City weather can make even the most tedious tasks bearable, I made the right shoe ch…
Adweek has named our own Sarah Power a 2015 #MediaAllStar. Sarah's currently a judge at The Festival of Media in Italy, therefore confirming she is in fact... a #GlobalSuperstar.
Check out the Adweek article here: http://bit.ly/1FfonkI
Mobile Training for our folks at #TheNewHQ!
“Mobile Training for our folks at #TheNewHQ #FBDS”
Great thoughts from our own Kris Magel on extending TV to mobile at the Alphonso Summit.
Kris Magel at the Alphonso Summit, talking about Upfront 2015, data-driven ad-placement decisions and the holy grail of 1-1 relationship between advertiser a...
The #thinkAwards are coming up, and we’ve been named finalists in two categories...
Our Chicago office took part in our Mobile Training. But first...selfie!
“Having fun with the office #selfiestick to capture the group at the first day of Chicago's Mobile Training. It's always a good time when we get everyone…”
#PapaCon is amazing! Everyone knows a party is better with Papa John's Pizza in the house 🍕🏠
Blaise D’Sylva, VP Media and Content Planning at Dr Pepper Snapple Group speaking at #ANAMedia in Miami, Florida.
Thoughts on Augmented Creativity featured in #AWEurope from our own Lee Ramsay, Head of Innovation, Initiative UK.
WARNING: Lee is dangerously creative and his concepts may blow your mind.
by Lee Ramsay, Head of Innovation, Initiative UK Which side of the brain is more involved in creativity, left or right? Well, the answer is actually both. New research is showing that this populist model is in fact over-simplistic and in need of revision. This is part of a growing body of research b…
Congratulations to Unilever for being named the top advertiser in the #Warc100!
Coke named top global brand and Unilever top advertiser in Warc ranking, Coca-Cola has been named the world's top brand by global marketing intelligence firm Warc, while Unilever has won the number-one spot in the organisation's ranking of global advertisers. | Marketing Magazine
The winner of the February #FBDSaward is Vickie Martin. She’s not only extremely #FBDS, she adapts to any situation!
Vanessa Bayer & Hyundai are teaming up to give you some hilarious #SoundAdvice. (via Adweek.com)
Vanessa Bayer, the Saturday Night Live actress famously known for her impressions of Miley Cyrus, is teaming up with Hyundai to impart some unnecessary advice to musicians. In her Web series Sound Advice, Bayer plays aloof media coach Janessa Slater, who consults with celebrity clients like Drake, H…
Congratulations to our own Christine Peterson for being honored at the #212WinterGala last night! #FBDS
The boys from the SEC Network bringing down the house at #TheNewHQ 🏈
Better Ingredients 🍅
And now... Better Media. 💻📺📱
Welcome to the #FBDS family Papa John's Pizza!
Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged with handling media planning and buying as well as digital and social efforts.
A few intriguing statistics about SuperBowl viewing habits:
7 in 10 Americans will watch #SB49 🏈 (71%)
48% of women / 52% of men consider themselves sports fans 💑
30% of viewers will stream additional SuperBowl content during the game📱
Research from our own Elisabeth Reidel, story by MediaPost:
Although millions will watch this Sunday's Super Bowl, fans say brands are missing the mark if they only air a TV spot. Rather, they want brands to engage with them on deeper levels across multiple channels. These avid watchers are more likely to multi-task while watching the game, with 30% streamin…
🎶 Millennials millennials come out come out wherever you are! 🎶
A new study from Trulia (via Business Insider)
Millennials are about to move to the suburbs.
Celiac disease sucks. 😣
Beer rocks, but has gluten. 🍺
MillerCoors to the rescue. 👏
We're excited to announce our newest client - GoDaddy! #ItsGoTime
GoDaddy tapped Initiative to manage media buying, brand media strategy, video investment and analytics duties in North America.
This month's #FBDSAward winner is Hannah Valles! Hannah works on the Amazon team and is #FBDS in everything she does. See the surprise here...
Fall asleep like your favorite superhero with Selkbag's costume/sleeping bag/swag receptor!
"Is that my spider sense tingling?!" Nope. Leg fell asleep.
When character is as prolific as talent - our own Kris Magel took home the 2014 Distinguished Citizenship Award from the John A. Reisenbach Foundation for his philanthropic endeavors, including his support of the City of Hope and creation of the New York Media Cares to aid those aftected by Hurricane Sandy. Congratulations Kris, well deserved! #FBDS
Initiative & iHeartRadio present TIMEFLIES
Congratulations to Allison Rapps, our November #FBDSAward winner! See the reveal here:
Thank you to the brave men and women who have served this country. #ThoseWhoDared to take the oath and protect our freedom. #VeteransDay USAA
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