Advertising Agency in the Hispanic Market & Marketing Consultant
To New York Latino Publishing of USA.
Thank you for your interest in Latino New York Publishing INC. We at Latino New York publication Magazine, Newspaper, TV , Radio Studio & Web Side, often referred to as America's Leading Latino publication, are credited with perfecting the integration of state of the Art as Media of Communication Social with the production Quality, excellence in super Hispanic market pe*******on to provide our advertising with outstanding results with our Latino New York .
We at Latino New York Publishing are proud to occupy the special position among advertising and users because of the uniqueness of our content products, good news and events.
It is for this reason that the Latino New York Publishing Inc. was created.
Marketing to Hispanic or Latino consumers is a subject that is now getting serious attention from national and local advertisers who realize the importance of being part of it. We know results are that counts, and we thought you would like to know that we have an impressive renewal ratio from our advertisers.
Our Company will be consulted by more of 2'330,000 Hispanic in the New York, and in Spanish impact and deliver Latino customers to your business where they reside: Manhattan, The Bronx, Queens, Staten Island, Brooklyn, Long Island, Westchester, Rockland, new Jersey and Connecticut.
The recent Census indicates that there is a large Hispanic Community in your area.
I would therefore like to meet with you in person to discuss your marketing objectives with view toward expanding you business in the community.
Looking forward to meeting you shortly. I will be calling you to you follow up and answer any questions or concerns that you may have.
What we do
Latino New York Publishing Inc is a truly full-service agency with an integrated approach to meeting our clients’ needs in the most efficient and cost effective manner. Our full-service, in-house capabilities include
Media planning & Buying
Latino New York Publishing Inc media team has over Seventeen years of combined experience in developing and implementing media campaigns ranging from branding to direct response. Our mantra is to consistently exceed expectations. Media capabilities include:
Media Research: Subscribers to over 25 leading multicultural research resources (Nielsen Media, Arbitron, Nielsen Monitor Plus, Scarborough, Simmons, Geoscape, etc.). We also take great pride in our customized, proprietary systems and analytic tools
Media Planning: Our plans are driven by solid marketing objectives and supported with extensive analyses of target consumers and the media their usage habits. Our expertise with media channels is rooted in our first-hand knowledge of the specific media our target segments consume and the nature of their engagement
Media Placement: Our entire team is experienced and well versed in executing General Market and multicultural media buys. Buying capabilities and skills span the full spectrum of traditional and new media, from network TV and radio, spot TV and radio, cable, newspaper, magazine, outdoor to all forms of digital (online, mobile, social, viral, etc.). All buys are executed with the objective of surpassing planned goals and maximizing ROI. Added value extensions are integral in our negotiations and are geared to augmenting the overall marketing communications effort and campaign message
Comprehensive Reporting and Optimization: We use the SBMS/VIEW program to generate detailed invoice tracking, reconciliations, post-buy analyses, response analyses and budget control. We also issue monthly competitive reports and quarterly white papers to keep our clients informed and strategically ahead of the curve
In the creative department, our minds aren’t on a schedule. We are on a constant search to fulfill our clients’ business demands with effective and breakthrough materials. We produce results and brand relationships. It doesn’t matter who we talk to, from Puerto Rico to Patagonia, Spanish or English, the message will be delivered and it won’t fly under their radar.
Latino New York Publishing Inc develops and executes fully integrated direct marketing campaigns for our leading clients like Time Warner Cable and Infinity. We integrate our clients’ marketing goals with users’ needs to craft plans that drive measurable results.
Acento’s direct response team manages the media planning and buying and the creative development and production process, including:
Strategic Planning: Qualitative techniques and quantitative methods inform our media and creative strategy. The tools at our disposal include: Nielsen Monitor+, Nielsen Media, Arbitron, Broadcast Verification Services (BVS), Latinforce (geo-targeting & mapping), Claritas (mapping), Scarborough, Simmons, Synovate (SRC), Yankelovich Hispanic Monitor, Strata Media Buying System (SMBS) and Media Tools
Media Research: We determine the most effective ways to deliver our clients’ message to the desired target with research. We employ a variety of research tools to analyze demographics, psychographics, category/audience/sales data and competitive advertisers.
Direct Response Media Strategy: We develop direct response media plans with options that deliver on cost-efficiency (CPM), impressions, reach and frequency (R+F) and production needs, which result in maximized exposure for our clients. Acento utilizes the Strata Media Buying System (SMBS) to buy media nationally or by DMA. In addition, we secure value added media for our clients.
Tracking and Reporting: We provide daily, weekly, monthly and quarterly reporting. Metrics include calls/sales volume, BVS tracking, cost-per-click (CPC), cost-per-lead (CPL), cost-per-second (CPS), cost-per-impression (CPI), cost-per-order (CPO), creative performance, response rate per creative, media and network. Our ongoing analysis drives continuous creative and media fine-tuning.
Creative Development: We develop direct response (DR) advertising that converts client and consumer input into efficient communications. This lifts our clients’ brands and delivers results that meet or exceed our client’s ROI goals. Specific formats include: broadcast direct response television (DRTV), radio, direct mail, print, out-of-home (OOH), DR for retail support, online, mobile and text
Creative Production: Managed by a talented team of experienced creative directors, art directors, producers, editors and graphic designers, our on-site pre-production, production and post-production services allow us to quickly respond to market and client needs.
At Latino New York Publishing Inc, we strive to extend our clients’ advertising efforts by generating “buzz.” Our ideas engage and create memorable moments while building buzz through a variety of channels.
We build consumer brands utilizing public relations, promotions and experiential marketing tactics, in order to create positive connections, excitement, and anticipation about a product or service.
An important goal of public relations – in any medium – is to make people aware of who your organization is, what it offers, and what it does. Never underestimate the value of such awareness.
With exposure comes awareness. A solid public relations plan provides measurable results, creates brand recognition and sparks consumer interest – especially when integrated with other powerful marketing communications tools such as social media, trade shows, and media events.
Latino New York Publishing Inc makes brands become a part of peoples’ lives. We make it happen via public relations, social media and experiential marketing. We believe in quality versus quantity, and as such, we seek out the “right” media outlets that are inherently relevant to your story, we do it through the means that are right for your brand that garner results.
Our department’s scope of activities includes:
Production & Technical Services
Latino New York Publishing Inc develops entertainment projects that provide integration opportunities for our clients and also serve as a promotional platform for their brand. Our team manages the creative process ranging from treatment development, talent packaging, production, content distribution and promotion.
Treatment and Script Development: Identify and development appropriate content for the brand
Talent Sourcing and Project Packaging: Attach actors, director and writers to the project
Production: Oversee the pre-production, production and post-production process
Content Distribution: Secure media channels for viewership
Promotion: Manage and execute a marketing outreach campaign to drive viewership for the content
Contact Santi Julcamanyan at gcapunitan[at]Latino New York Publishing Inc .com to find out what Latino New York Publishing Inc Entertainment team can do for you.
And Welcome You ! to Latino New York Publishing Inc.
Santi Julcamanyan President
96-11 Roosevelt Ave.