KatiePastiche Design + Marketing
KatiePastiche is a design, photography and marketing company, founded in 2014. Email: [email protected] My goal is to leave you informed autonomous.
I understand the frustrations that come along with an ever-changing social media and technology landscape. I specialize in small businesses and creatives so those who are busy can "mind their business" and creatives can go create!
KatiePastiche Design + Marketing
KatiePastiche Design + Marketing
My latest interview with the lovely, Digital Media Specialist, Katie Philo!
📝 What are you currently working on?
📝 I’m currently a Social and Content Manager for BritBoxTV -- a streaming service for British Television, co-created by the BBC and ITV. I’m the resident Digital Media specialist. It’s essentially my job to source, produce, publish and optimize social media content that promotes the BritBox brand and content, as well as British culture, to our subscribers and beyond.
✨ Most memorable career moment?
✨ Working on BBC Strictly Come Dancing (Dancing with the Stars) for two seasons is definitely up there. There’s nothing like producing content in a live production environment for millions of people. It’s a real phenomenon in the UK and trends every week - you get a real buzz of excitement and adrenaline.
💻 Secret to successful digital?
💻 Always putting your audience first and thinking about the platform you’re creating for and publishing on. It’s lazy to cross-pollinate copy and content, without being platform specific. I also think agility and reactivity are key ingredients to success - you’ve got to be ready to ride a moment or trend. And having a tight feedback loop is absolutely vital. You need to monitor what works and doesn’t work. Do more of what works and less of what doesn’t work… it’s as simple as that.
🛠 Favorite workflow tools?
🛠 I absolutely LOVE a good list. Working in digital, you’re often managing many projects at once. Trello is a great way to keep tabs on everything. I’m also partial to Wunderlist. And then, Google Cal, Docs, Sheets and Slides are fantastic as live working documents within a fast-moving team setting.
🦄 Was there a moment when you realized what you wanted to do or what you were doing seemed "right"?
🦄 I’ve wanted to work in broadcasting from the age of 13, when I interviewed Madonna on a Children’s BBC show called Newsround. I love stories and storytelling, so this feels right. It’s basically a way to connect with people. I also work really well under pressure and love a challenge -- so working in an ever-changing digital and broadcast environment aligns perfectly. I don’t think there’s ever been a ‘moment’ in which I feel I’ve ‘arrived’. I’m a firm believer in enjoying the journey and that’s exactly what I’m doing (most of the time!).
📚 What are you currently reading?
📚 I read a lot of non-fiction, but I now try to have a fiction and non-fiction title on the go at all times to cater for my mood. On the fiction front, I’m reading ‘Swing Time’ by Zadie Smith. I’d surprisingly never read any Zadie Smith before, but I’m really enjoying it. And on the non-fiction, I’m making my way through the brilliant ‘Meet me in the Bathroom’’. It’s an oral history detailing the rebirth of the New York rock scene from 2001-2011, written and compiled by music journalist Lizzy Goodman. A staple for any New York history buff or music fan. I have this running list of all the places mentioned and try to visit them, particularly if they’re in my neighborhood. Even if they’re now unassuming stairwells or coffee shops, it’s always nice to piece together New York history by foot.
🔎 Do you know your Myers Briggs personality type?
🔎 The last time I took the test I was “The Mediator” (INFP-T). I’m never sure if my results are determined by what I was feeling the day I took it…
🌌What is your zodiac sign and do you think it is accurate?
🌌 I’m a Taurus. I can definitely be stubborn… to an extent. But I get over and forgive in conflict pretty quickly. I’d say I’m reliable and devoted, but I guess all Taurus’ would lay claim to these traits too, right?!
🔥 What’s your biggest ambition?
🔥 I would love to write and direct a film one day. And beyond that, my ambition is to be content and happy.
This $1.2 million Mercedes SUV is bulletproof and loaded with luxurious features — take a look inside
The 2018 INKAS Mercedes-Benz G63 AMG is an armored SUV limousine that is being listed for €1,000,000 ($1,167,328 USD). Its armored car features are manufactured by INKAS and include bullet-proof glass. Inside the car has an voice-activated controls and a 4K ultra-high definition TV.
Microaggressions and the Rise of Victimhood Culture
A recent scholarly paper charts the ascendance of a new moral code in American life.
What's Wrong With a Little Free Library?
All over America, people have put small "give one, take one" book exchanges in front of their homes. Then they were told to tear them down.
Don't Help Your Kids With Their Homework
And other insights from a ground-breaking study of how parents impact children’s academic achievement
Why you shouldn’t be afraid to fly, according to a pilot with over 20 years of experience
VIDEO: It's one of the safest things in the world
The Indian Filmmaker Who Made His Dad’s Village Cooking a YouTube Sensation
Arumugam Gopinath’s homespun videos of his father preparing huge quantities of food with scant equipment have attracted millions of views, and earned their family a small fortune.
A former Navy SEAL reveals 4 secrets to boosting mental toughness
I think we can all agree that mental toughness is one of the most important skills in life. In fact, according to Navy Seal instructor and martial arts expert, Mark Divine, mental strength is “more important than any physical ability you may possess.” Yet, a lot of us don’t know how to develop...
Instagram Stories Strategy: How to Make Stories That Benefit Your Business
Discover timesaving tips for repurposing content for Instagram stories, learn how to increase follower engagement by creating stories with a story arc.
5 Quick and Easy Facebook Engagement Hacks
Getting tired of low engagement on Facebook? Cheer up! Here are 5 Facebook engagement hacks you can use immediately.
KatiePastiche Design + Marketing's cover photo
The problem with all the plastic that’s leaching into your food
There’s mounting evidence that it’s a health hazard.
Apple's $1,000 iPhones are turning it into a luxury brand — and it could lose a whole generation of customers
Apple's move to raise its prices with its new iPhones could boost its near-term revenue — but imperil its future.
The Best Business Strategy No One Talks About
Over the past few months, I’ve been pushing kindness more heavily than anything else. For me, it’s a crucial part of the legacy I’m building....
The most impressive feat of this year’s iPhone launch is one Apple didn’t talk about onstage: Successfully normalizing the $1,000 smartphone
Apple unveiled its $1,100 iPhone XS Max on Wednesday and the audience in Cupertino just nodded along with the new price tag. The "budget" alternative starts at $750 for the iPhone XR. The most impressive feat of this year's launch is that Apple has managed to make exorbitant the new normal.
Your $800 iPhone 8 Plus has $290 worth of components in it
IHS Markit's annual cost breakdown of the new iPhones suggests that the manufacturing the iPhone 8 Plus runs about $17 more than the 7 Plus.
Marketing Technology Landscape Supergraphic (2017): Martech 5000 - Chief Marketing Technologist
UPDATE: The 2018 Marketing Technology Landscape Supergraphic has been released. I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker...
Apple won't include a free headphone dongle with newly-purchased iPhones anymore
After removing the headphone jack on iPhones, Apple began including a free headphone lightning dongle with new iPhone purchases. However, it appears that Apple won't be including them for free anymore — and they cost $9 each.
Logo Design Guru
Why do you think brands like to change their branding or logo identity? 10 Decades of Logo Design Evolution http://bit.ly/2rBYf3b
#logodesign #logoevolution #thinkdesign
Free ticket RSVP goes live TODAY at 11 AM!
Our speaker is Dr. Jacqui Lewis and the theme is #CMcontext. We'll be at the beautiful 501 UNION this Thursday (not Friday!), December 7th.
Log in & RSVP here: https://buff.ly/2iLrQU5
How to create the perfect social media post
How to create the perfect social media post to create more interest and traction! Tips for what sizes to use for lots of different platforms.
directed by Masahi Kosato
New is overrated. Sometimes ideas from thousands of years ago are all we need to be happy.
Forget self-help. Ancient wisdom has happiness tips that align with science. Bestselling author Ryan Holiday explains how Stoicism can make you smile.
I automated my decisions for week — and it showed me just how much time I waste
Decision fatigue can affect your cognitive behavior, so for one week I eliminated all unnecessary decision-making.
Another day at the office.
Are there any other good ones out there?
Technology is a ubiquitous part of human life now. How do we make sense of how that makes us feel?
Cheatsheet: How brands can work with influencers - Digiday
Between agents, platforms and the rise of self-serve, how brands work with influencers has turned into a massive undertaking.
Brandless : What does everyone think??
You start by trademarking a white box.
Ways to stay above the influence!
Research shows many fleeing corporate America are driven to do so by increasingly low emotional intelligence in the workplace. And who's taking flight will surprise you (not).
It's not fun and it's not easy, but you gotta do what you gotta do.
A study involving waiters and chocolate reveals the best way to get someone to do you a favor
It's called the "rule for reciprocation."
It doesn't necessarily mean you're going crazy anymore.
Self-talk is sometimes looked at as just an eccentric quirk, but research has found that it can influence behavior and cognition.
New York, NY
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