Sensorium

Sensorium A creative studio that works at the intersection of documentary, art, and technology.
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Sensorium is a creative studio working at the intersection art, commerce, and new media. Our interdisciplinary process is grounded in emerging technologies and the ability to integrate ideas across a wide spectrum of mediums. We are especially committed to pushing the boundaries of virtual reality, augmented reality, and experiential activations. At Sensorium, we leverage concepts to new imaginative and communicative potentials. We also enable directors, designers, and artists of any ilk to expand their creative vision and practice. Sensorium is collaborative to its core. Our work brings together stakeholders and innovators in order to broaden connections to audiences through innovative storytelling techniques and captivating visuals. Co-founders Matthew Niederhauser and John Fitzgerald also focus on a number of personal projects investigating urbanism, cyborgism, and social activism through partnerships with the MIT Media Lab, Cyborg Foundation, and Pulitzer Center on Crisis Reporting.Matthew and John are visiting scholars at the MIT Center for Advanced Urbanism, visiting artists at the MIT Center for Arts, Science, and Technology, and former members of NEW INC, the New Museum's incubator in New York.

Big thanks to Mettle for diving deep into all of our work with Graham Sack. There are lots of details for how we created...
02/22/2019
The Interpretation of Dreams | Graham Sack & Sensorium | Samsung VR

Big thanks to Mettle for diving deep into all of our work with Graham Sack. There are lots of details for how we created effects for The Interpretation of Dreams. Been a wild ride creating all of these amazing VR experiences!

The Interpretation of Dreams | Graham Sack & Sensorium | Samsung VR

Super excited to announce the launch of our project Hamlet 360: Thy Father's Spirit. It's been over a year in the making...
01/25/2019
‘Hamlet’ in Virtual Reality Casts the Viewer in the Play

Super excited to announce the launch of our project Hamlet 360: Thy Father's Spirit. It's been over a year in the making, and it could not have been done without our excellent partners at the Commonwealth Shakespeare Company, Google, Chronotope, and SilVR. More coverage to come! But check out this New York Times writeup first.

Sensorium will be participating in the Kaleidoscope DevLab this weekend! Got an interesting new social interactive VR ex...
11/09/2018
DevLab 2018: RYOT, Kaleidoscope & Oculus Reveal VR/AR Incubator Participants

Sensorium will be participating in the Kaleidoscope DevLab this weekend! Got an interesting new social interactive VR experience in the works. More details to come later this year. Big thanks to RYOT, Oculus, and Kaleidoscope for supporting us on this new adventure!!!

EXCLUSIVE: RYOT, Kaleidoscope and Oculus have revealed the 11 teams selected for DevLab 2018, which brings together emerging VR/AR artists to cultivate new work, explore novel ideas and “crea…

10/19/2018
The Interpretation of Dreams - Samsung VR Pilot Season Trailer

Pleased to annouce that all four episodes of The Interpretation of Dreams are up exclusively on #SamsungVR! Check out the attached trailer and start watching on the link below. Sensorium handled the cinematography and post production in this mesmorizing episodic VR series written and directed by Graham Sack. Also featuring original music composed by the talented Tim Fain and sound design by SilVR! Special thanks to Anna Ticktin and Tania Staykova for supporting this project with Samsung Pilot Season:

https://samsungvr.com/channel/315220345f22f09b54ab2ced

In 1899, Sigmund Freud published his magnum opus, The Interpretation of Dreams, which shocked the world and forever changed our understanding of dreams and the unconscious mind. This episodic narrative fiction series reimagines each of Freud’s original case studies — “the Ratman”, “Dora”, “Anna O”, “Irma’s Injection” — as visually luxurious, psychologically complex, and emotionally haunting immersive VR dreamscapes.

Our interactive social VR documentary, Zikr: A Sufi Revival, is going to be installed next weekend at The Portal, the in...
09/13/2018
The Portal: Showcasing the Best VR & Immersive Storytelling at the LA Film Festival - Film Independent

Our interactive social VR documentary, Zikr: A Sufi Revival, is going to be installed next weekend at The Portal, the inaugural VR and immersive storytelling showcase for the LA Film Festival. Excited to take part in this historic event. Going to be amazing!!! Come one and all.

If modern pop culture depictions of early cinema are to be believed, moviegoing at the dawn of the 20th century was approximately 99% screaming and jumping

05/09/2018
objects in mirror AR closer than they appear

We are going live tonight!!! Check out our new promotional video for "objects in mirror AR closer than they appear" if you feel the need for an object meditation. Hope to see everyone there!!!

objects in mirror AR closer than they appear launches tonight at the New York Theatre Workshop!!! Get those tickets while they are hot:

https://www.nytw.org/show/objectsinmirror/tickets/

It will be up from May 9-19. Come see this much-lauded-conceptual-theatrical-art-object-exploration-installation in the flesh! It will make you sing, dance, remember, forgot, and otherwise undermine your relationship to this silly material world. It’s even more fun to explore with a friend or two! Trying to stage a project like this in New York is a real experiment, so please also share with anyone you think might be interested. At the very least indulge yourself with this short object meditation.

Thanks to Alice Lloyd George for the excellent writeup of our project objects in mirror AR closer than they appear in Ar...
05/03/2018
NYTW / objects in mirror AR closer than they appear

Thanks to Alice Lloyd George for the excellent writeup of our project objects in mirror AR closer than they appear in Artsy! "The room serves as a meditation on the relationship between ourselves and our objects—how we arbitrarily categorize, imbue meaning, and, in some cases, discard them... Each participant explores the space at their leisure, sticking their heads inside lampshades and through car doors; discovering their own meaning; and creating their own individual experience." Tickets are on sale for the debut at New York Theatre Workshop (https://www.nytw.org/show/objectsinmirror/) from May 9-19. Spread the Sensorium good news!!!

New York Theatre Workshop

Been great staying connected to the architecture/development community through the MIT Center for Advanced Urbanism thes...
05/03/2018
Housing + [Exhibition] | MIT Center for Advanced Urbanism

Been great staying connected to the architecture/development community through the MIT Center for Advanced Urbanism these past few years. Sensorium once again did drone work in South America that is being highlighted in the Housing+ biennial exhibit that opens today at 5:30PM at the MIT Media Lab. We also edited all six of the videos in the installation. If you are in Boston, we are here for the next two days! Come stop by and check it out. Otherwise, it will be up through September 14 in the main foyer.

We are live at Tribeca Immersive as part of the #Storyscapes program. It's been a crazy run getting this together. Lots ...
04/19/2018

We are live at Tribeca Immersive as part of the #Storyscapes program. It's been a crazy run getting this together. Lots of love to all the people who brought this project alive!

objects in mirror AR closer than they appear is live at Tribeca Immersive as part of the #Storyscapes program. Come down to Spring Studios and check it out! Big thanks to all of the amazing folks bringing this awesome #AR installation together. Graham Sack, Geoff Sobelle, John Fitzgerald, Matthew Niederhauser, Ricardo Laganaro, Jecca Barry, Sarah Hughes, Elliot B. Quick, Steven Dufala, Steve Cuiffo, Luke Allen, Robin G Shore, Chris Healer, Drew Wood, Matthew Smith, Adam Blumenthal, Chris Kuhl, Jamie Boyle, and all the many others who contributed their time and amazing brains. Sensorium + New York Theatre Workshop + Arvore Immersive Experiences + The Molecule.

Zikr: A Sufi Revival just got a great writeup with VICE. Excited to see this project grow, and looking forward to its ne...
03/14/2018
Zikr: A Sufi Revival

Zikr: A Sufi Revival just got a great writeup with VICE. Excited to see this project grow, and looking forward to its next installation!

VICE just released an enlightening article delving into the creation of Zikr: A Sufi Revival. Features interviews with director Gabo Arora and executive producer Reza Aslan. It also embeds a great recap video of our premiere at the Sundance Film Festival. Congrats to all of our production partners Sensorium, Superbright, Tomorrow Never Knows, BoomGen Studios, and 1001 MEDIA!!! Looking forward to bringing this interactive social experience and the performances of Association Sidi Bou Saïd de la Renaissance du Maalouf et du chant soufi to audiences around the world.

02/09/2018
NeueHouse

Amazing evening NeueHouse thanks to our excellent agents at Bernstein Andriulli. Great conversation about the future of experiential technologies!!!

Terms like 'immersive', 'experiential' and ‘interactive’ have become common phrases both in the board room as well as in our day to day. But with retail shifting, social media continuing to dominate, technology advancing and audiences expecting more, what is the future of experience and how will brands, consumers and artists move at the speed of progress? Tonight, B&A's (Bernstein Andriulli) Head of Experiential Alma Lacour is in conversation with Founder of Moving Image & Content's Quynh Mai, Translation Enterprises's Head of Experiential Katie Longmyer, and Matthew Neiderhauser and John Fitzgerald from Sensorium, around ‘engagement’ as the new measurement.

Zikr: A Sufi Revival is getting a shoutout from Newsweek and heralded as "the most transcendental experience this year" ...
02/09/2018
11 films from Sundance you’ll want to see (or at least pretend you saw) in 2018

Zikr: A Sufi Revival is getting a shoutout from Newsweek and heralded as "the most transcendental experience this year" at the 2018 Sundance Film Festival. Super proud to be behind this project! Share the power of ritual! #zikrsufilove

As Hollywood drifts ever further from the edges toward the safer middle ground (preferably with a superhero on board), it’s good to know there’s a place that still champions full-on weird.

Excited to share the news! So proud of the Zikr: A Sufi Revival team.
01/29/2018
BoomGen Studios

Excited to share the news! So proud of the Zikr: A Sufi Revival team.

HUGE NEWS!!! #SOLD Dogwoof (Blackfish, O.J.: Made in America, Weiner) Will Distribute [our] Sundance Film Festival New Frontier Documentary Zikr: A Sufi Revival

Up in Wired for Zikr: A Sufi Revival. Can’t wait to take this project around the world!!!
01/29/2018
Zikr: A Sufi Revival

Up in Wired for Zikr: A Sufi Revival. Can’t wait to take this project around the world!!!

Great look at the current state of VR from Angela Watercutter after the Sundance Film Festival frenzy. Lots of exciting potential for our project moving forward: "Zikr: A Sufi Revival lets multiple users join together in VR to experience, and learn about, the mystical Islamic practice of Sufism. It’s a thought-provoking piece—and an interesting use of the format to help viewers grasp an often misunderstood religious sect..." We want to share ZIKR with the world!!! #zikrsufilove

Zikr: A Sufi Revival is still going strong at the Sundance Film Festival. Please come see our interactive social VR expe...
01/25/2018

Zikr: A Sufi Revival is still going strong at the Sundance Film Festival. Please come see our interactive social VR experience at the Kimball Art Center as part of the New Frontier program! Share the power of ritual. #zikrsufilove

3 days away from our Zikr: A Sufi Revival premiere at Sundance Film Festival! Could not be more thrilled to welcome BoomGen Studios and executive producers Reza Aslan and Mahyad Tousi to our ZIKR team. #zikrsufilove #thepowerofritual #sundance2018
#newfrontier
PS check out this mind blowing new poster by the incredible @dudeitsdesi!

Sensorium celebrated its first year at its new studio with a virtual holiday tree. It's essentially an experiential Fest...
12/26/2017

Sensorium celebrated its first year at its new studio with a virtual holiday tree. It's essentially an experiential Festivus Pole! Much love to all of our amazing collaborators and friends who helped bring so many great projects to fruition this year. Looking forward to Sundance and all the new exciting ideas coming together for 2018!!!

Graham Sack Rachel Rossin Gabo Arora Todd Bryant Alma Lacour Wyatt Angelo David Katz Brandon Padveen Peter Flaherty Paul Leys Jess Engel Chris Healer Drew Wood Jeremy Boxer James George Alexander Porter Winslow Turner Porter III Mike Woods Robin G Shore Loren Austin Hammonds Hussain Currimbhoy Kamal Sinclair Eliza McNitt Igal Nassima Nate Turley Meghan Welles Mark Fingerhut Capitan Alegria Barnaby Churchill Steel Charlie Whitney Ersinhan Ersin Jacob Marshall Robin McNicholas Jenna Pirog Yelena Rachitsky Tania Staykova Marcie Jastrow Nitzan Bartov René J. Pinnell Jessica Brillhart Jessie Cohen Luke Allen Jennifer Tiexiera Wilson Brown Jeremy Wingfield Lisa Park Ryan Uzilevsky Maryclaire Grace Nathan Phillips AND MANY MANY MORE!!!

Ecstatic to be back in the Sundance Film Festival New Frontier program to premiere Zikr: A Sufi Revival!!! It's going to...
12/08/2017

Ecstatic to be back in the Sundance Film Festival New Frontier program to premiere Zikr: A Sufi Revival!!! It's going to be an amazing experience both in and out of the headset. Can't wait to share it with the world!

Zikr: A Sufi Revival / U.S.A. (Lead Artists: Gabo Arora, John Fitzgerald, Matthew Niederhauser, Key Collaborators: Selim Marcello, Igal Nassima, Jennifer Tiexiera, Wilson Brown) — This interactive social VR experience uses song and dance to transport four participants into ecstatic Sufi rituals, while also exploring the motivations behind followers of this mystical Islamic tradition, still observed by millions around the world.

Couldn't have done this without the LOVE and support of our incredible production partners Superbright, Depthkit, & Antfood Music & Sound Design.

Follow us at Sensorium for updates about our premiere and other exciting projects!

We're elated to announce the lineup for the New Frontier program at the 2018 Sundance Film Festival: http://bit.ly/2zUjOM6

Harmony Labs
12/07/2017
Harmony Labs

Harmony Labs

We are tremendously excited to announce the launch of VR Action Lab, which prototyped new ways that virtual reality can reduce teen bullying. See the VR experiences, trailer, curriculum and toolkit by following the link below.

12/07/2017
IOM Libya

IOM Libya

Through Libya with hope and despair. عبر ليبيا، بالأمل و اليأس
عش التجربة كما لو كنت معهم. شاهد هذا الفيديو الغامر - 360 درجة - الجديد الذي يسلط
الضوء على أزمة #المهاجرين في #ليبيا. انتاج مشترك للمنظمة الدولية للهجرة في ليبيا وبعثة الأمم المتحدة للدعم في ليبيا. United Nations IOM - UN Migration Agency
https://www.youtube.com/watch?v=_ffUXHYg_pQ&feature=youtu.be

Experience it as if you were there with them. WATCH this new 360° immersive video that sheds light on the #migrant crisis in #Libya. An @UNSMIL IOM Libya coproduction. #VR IOM - UN Migration Agency United Nations

What You Need to Know to Succeed in VR
12/07/2017
What You Need to Know to Succeed in VR

What You Need to Know to Succeed in VR

Virtual reality is among the most interdisciplinary art forms ever made. To master it, creators must be Renaissance Men and Women.

Sensorium VR workshop with UNSMIL staff in Tunis.
12/07/2017
UNSMIL staff use virtual reality to capture Libyan experience

Sensorium VR workshop with UNSMIL staff in Tunis.

Author Abel Kavanagh describes an innovative programme taking place at the UN Support Mission in Libya (UNSMIL): "Virtual reality would allow us to transport people to the heart of our activities on the ground, immerse them in the reality of migrants, and develop empathy for those involved in confli...

MOOGFEST! VR workshop on live music performance led by Sensorium.
12/07/2017
Moogfest

MOOGFEST! VR workshop on live music performance led by Sensorium.

Musical moments and performances that you will never forget. Get your tickets for Moogfest here and let your adventure begin.

Inside Teiji Furuhashi's "Lovers" in Virtual Reality for MoMA.https://www.youtube.com/watch?v=E7s_kaH1oXY
12/07/2017
Teiji Furuhashi: Lovers | MoMA

Inside Teiji Furuhashi's "Lovers" in Virtual Reality for MoMA.
https://www.youtube.com/watch?v=E7s_kaH1oXY

Exhibition. July 30, 2016–April 16, 2017. Lovers is an immersive, room-sized multimedia installation by Japanese artist Teiji Furuhashi (1960–1995). Life-sized images of the artist and other fellow members of the Kyoto-based artist collective Dumb Type are projected onto the walls of a darkened ...

12/07/2017
How Follows What

Snowblink - Feel Like a Man

The Virtual Reality video for the Snowblink song Feel Like a Man was made during the US presidential election week in Brooklyn with a crew of around 30 people, 90% of whom were women. It was a week of hate crimes and fear, where women had to stomach a misogynist taking his seat as the president elect. Many of the women on the set were heartbroken, afraid, angry. We came together with a common purpose and created a ritual - a surrealist futuristic virtual reality seance wherein twelve dancers undergo a deep transformation over the course of a dinner banquet. If you view the video in VR goggles as intended (and highly recommended!) you will be positioned at the center of a banquet table, surrounded by thirteen creative, powerful, vulnerable women, often encountering intense or compassionate eye contact, engulfed by music that encourages us to examine our own impulses towards violence, delivered in a voice that intends compassion, gentleness, and resolve.
I am very grateful to the director, Sam Fleischner of How Follows What, and the deeply committed team that he rallied. Thanks also to Outside Music for their support in making this seance into (virtual) reality.
Produced by Sascha Okshteyn and Jill Ferarro. Choreographed by Kathleen Dycaico, lighting by Caleb Seppala, styling by Alice Bertay, production design by Valentina Salerni and Betil Dagdelen, VR technicians Sensorium. String arrangements by Owen Pallett, produced by Dan Misha Goldman and Robbie Lackritz.

Step into Rachel Rossin's Sky Is A Gap. Produced by Sensorium.
12/07/2017
The best virtual reality from the 2017 Sundance Film Festival

Step into Rachel Rossin's Sky Is A Gap. Produced by Sensorium.

Whatever problems virtual reality had in 2016, the industry also laid important groundwork, and it’s starting to pay off — particularly at the experimental New Frontier showcase of this week’s...

The Best VR On Display At This Year's Sundance Film Festival
12/07/2017
The Best VR On Display At This Year's Sundance Film Festival

The Best VR On Display At This Year's Sundance Film Festival

At this year's Sundance Film Festival, virtual reality was front and center. And with good reason: The festival has always been a go-to place to see nontraditional and quirky storytelling techniques on display. Here are some of the top experiences on display.

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