Lobo.cx

Lobo.cx Lobo is an animation and graphic design studio founded in 1994, working with most of the major advertising agencies, TV channels and the fashion industry.
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Lobo is a graphic design and animation studio located in São Paulo, Brazil. Founded in 1994, it has been working with most of the major advertising agencies, TV channels and the fashion industry, providing creative solutions in design, animation and special effects.

Mission: Create kick-ass awesome work.

Operating as usual

10/12/2020

“So you're telling me the train is not 3D?" Exactly! 😌

Curious to see more about how we created all the elements for the film "The Beauty in the Process"?

Watch some of the making of pills here and let us know what fact below surprised you the most:

1) The 150 meters of metal bars for the roller coaster rail 🚂

2) The trick with the magnet's used to move the train 🧲

3) The tiny 24,000 (or more!) handmade wheat branches miniatures 🌾

Directed by: Gabriel Nóbrega

Client: Eisenbahn

Agency: Suno United Creators

#scalemodel #BeautyoftheProcess #Beer #framebyframeanimation #Locomotive #miniaturemodels #miniaturesteamengine #pandemicproduction #Pilsners #practicaleffects #Railroad #RollerCoaster #Stopmotion

10/09/2020

All aboard, beer and craft lovers! 🚂 🌾

We're proud to share our second animation for Eisenbahn made in collaboration with Suno United Creators

The artisanal stop motion has more than 24,000 handmade wheat branch miniatures weaving through a 1:55 scale model factory full of details such as train tracks and mountains 🏔 🏭 🌾

Grab a beer and enjoy "The Beauty in the Process." Cheers! 🌾

Directed by Gabriel Nóbrega
Agency Suno united Creators

#scalemodel #BeautyoftheProcess #Beer #framebyframeanimation #Locomotive #miniaturemodels #miniaturesteamengine #pandemicproduction #Pilsners #practicaleffects #Railroad #RollerCoaster #Stopmotion

Happy “Balloons Around The World” Day! We hope this unofficial holiday brings a burst of joy to your day and IG feed 🎈🎈🎈...
10/01/2020

Happy “Balloons Around The World” Day! We hope this unofficial holiday brings a burst of joy to your day and IG feed 🎈🎈🎈

To celebrate, we are throwing it back with some playful animation frames we created a while ago for Red Balloon Escola de Inglês and CP+B

See the full version of “Red Balloon - Fun Castle,” directed by Nando Coen on our website: lobo.cx

#balloon #redballoon #balloonday #animation #3Danimation #characterdesign #claysculpture

09/25/2020

Did you know less than 2% of funds raised go to organisations and causes benefitting women and girls? ⚠️ This clearly needs to be changed ⏰
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We teamed up with Hive Agency and Women Moving Millions to get real with the facts about women’s equality and spread awareness about the funding gap 🕳 The mixed media piece named "Give Bold to #GetEqual" was launched at the Women’s Moving Millions annual summit, kicking off the two-day virtual event on the theme 'The Power of Us' with a bold commitment towards women’s equality and closing the gap.

👩🏾‍⚕️👩🏽‍💻👩🏻‍💼👩🏼‍🔬👩🏿‍🎨
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We hope this animation filled with powerful women and insights helps to spread information and inspire us to 'Give Bold to #GetEqual.' 🤝

#activism #genderequality #womensrights #philanthropicfunds #womenspower #womenmovingmillions

08/28/2020
Small Guide - Ep.4 How to Help those Less Fortunate

Our fourth chapter of "A Small Guide to Making a Big Difference during COVID-19” spotlights the Brazilian non-governmental organization CUFA - Central Única das Favelas 🇧🇷 and their initiative "Mothers of the Favela," 👩🏽 👩🏻 which provides financial help to Brazilian mothers in vulnerable positions- and caring for the elderly and handicapped children- in the wake of COVID-19. 🦠 🌎 😷

Surveys show that the majority of mothers in Brazil fear food shortages in their homes during the pandemic. In Favelas specifically, 47% of residents are autonomous workers unsupported by labor laws and unable to work amidst quarantine 😥📉

The initiative aims to help these families through uncharted territory and see them through the coronavirus crisis ❤️👩‍👧‍👦

Credits:
Made in collaboration with Antfood Music & Sound Design and Vetor

08/18/2020
How to Help Risk Groups - Ep. 3

Our third chapter of "A Small Guide to Making a Big Difference during COVID-19," in collaboration with @antfood.music and @vetorzero, shares plenty of tips to help at-risk groups in times of need, from taking care of elderly neighbors and creating digital communities to assisting healthcare workers on the job 👴🏼👵🏻💙
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This episode spotlights NYC Health + Hospitals (@nychealthsystem), the largest healthcare system in the nation, and the front-line endeavors of their more than 42,000 employees 🏥👩🏾‍⚕️🧑🏼‍⚕️
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Enjoy, and as always, we hope this helps you and yours!✨

08/13/2020
How to avoid anxiety & depression - Ep. 2

The second chapter of "A Small Guide to Making a Big Difference during COVID-19” is spotlighting the org Crisis Text Line to look into "How to Avoid Anxiety & Depression” 🧘‍♀️ 🌍

We hope it helps you and your loved ones 😷 ✨
A simple share can help get this information to someone in need. 📲💫

Created in collaboration with Antfood Music & Sound Design and Vetor

#crisistextline #weareinthistogether #alonetogether #stayhome #socialdistancing #mentalhealth

07/01/2020
A Small Guide to Making a Big Difference | Ep.1

As the US enters various stages of reopening while navigating the COVID-19 landscape, it's essential to continue to exercise caution and take measures to help flatten the curve and assist the most at-risk populations.

That's why we created a series of short animations in collaboration with Antfood Music & Sound Design, Vetor and other US non-profit organizations called "A Small Guide to Making a Big Difference During COVID-19."

The series will be shared weekly and will cover different issues that have become more apparent post-COVID-19, such as anxiety and depression, caring for at-risk groups and raising awareness for local charities that need our help during the pandemic.

Today we launch the first chapter, "How to Protect Yourself & Others by Wearing a Mask”. We hope you stay like it, and that you continue to stay safe.

#covid19 #pandemic #masks #staystrong #stopthespread #besafe #lobo #antfood #vetorzero #dhavani #weareinthistogether

🦠 😷 ✨🧼

05/22/2020
Hearts of Magic | Walmart

The heartfelt spoken-word poem shared by Walmart department head Terrell Myles (also known as "Trizz The Whiz") prompted FCB Chicago to propose a special spot to Walmart based on the powerful piece. We partnered with FCB to bring the poem to life, with Trizz as the star of the spot to retain authenticity, paired with hand-drawn, energetic graphics reflecting his spontaneous, quick-witted style.

Filmed with just a DP and Trizz inside an empty Walmart store to maintain social distancing safety standards, LOBO animators then rotoscoped and added animated graphics, illustrations and hand-drawn type that commented and expanded on his words. The ownable look stays faithful to the Walmart brand and to what the “Spark” campaign stands for: positive messages delivered with honesty by real people

Meet Anderson Omori and his #SurpriseBox full of variety of beautiful artworks. “I am a 2D animator at LOBO, but in my f...
05/21/2020

Meet Anderson Omori and his #SurpriseBox full of variety of beautiful artworks.

“I am a 2D animator at LOBO, but in my free time I also study digital painting. I like to play with different ideas and styles to blend techniques. This keeps me up to date with the latest tools and helps me find better solutions to visual challenges that I later encounter in my animation work”.

Get inspired by Anderson’s artworks bellow 🖼

Happy Mother’s Day ❤️..Cute frame from a Coca Cola film directed by “Alton” - a duo of directors from lobo @animaltons #...
05/10/2020

Happy Mother’s Day ❤️
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Cute frame from a Coca Cola film directed by “Alton” - a duo of directors from lobo @animaltons

#mothersday #happymothersday2020 #mom #momlife

The Surprise Box of The Day spotlights Rafael Fernandes @ratt_00_ a wonderful illustrator at LOBO and a musician in his ...
05/07/2020

The Surprise Box of The Day spotlights Rafael Fernandes @ratt_00_ a wonderful illustrator at LOBO and a musician in his free time. He likes to keep current, experimenting with new tools and trying different art styles. From cartoon to fine arts, Rafael finds inspiration anywhere along that spectrum to keep his creative blood pumping. Here’s a select from his latest work, enjoy!

#design #illustration #art #conceptartist #digitalillustration

05/01/2020

Happy National Space Day! ☄️🌌
Here's a galactic spot to get you in the mood to celebrate the void and its mysterious creatures. Enjoy!
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Directed by @mateussantos and Nando Cohen #SpaceDay #Meteor #Animation #Astronaut

04/29/2020

We are proud to share the brilliant geometric animation directed by Mateus Santos and Fabiano Broki for Sonos new sonic branding, paired with a score composed by contemporary classical music master Philip Glass, out of Anomaly Agency.
#motiondesign #abstract #futuristicdesign #geometricanimation #sonosanimation

04/20/2020

When you and your friend make a perfect combination 🍪🤎Chips Ahoy! Cookies and HERSHEY'S are looking hot and delicious in our new spot directed by Mateus de Paula Santos and João Tenório
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#animation #cookie #chocolate #design #cutearteveryday

04/06/2020
Photos from Lobo.cx's post

On today's Surprise Box we're excited to spotlight Felipe Frazão and his Maker-style woodworking projects:

"I have been a Maker since I was a child, playing with wood, electronic components and paint.
I find I'm always building things "for the simple pleasure of doing." Nowadays, the knowledge I obtained during my professional career directly impacts the design of everything I make in my spare time outside of LOBO."

Enjoy! 📦

#thesurpriseboxlobo #lobocx #animation #maker #woodworking #woodwork #art

Today's Surprise Box is full of colorful characters created by Pedro Jones! A LOBO concept artist, his work on TV shows ...
04/03/2020

Today's Surprise Box is full of colorful characters created by Pedro Jones! A LOBO concept artist, his work on TV shows for Cartoon Network, Disney Chanel Jr and MTV influenced his humorous, vibrant and cartoony art style.

In his spare time- when he's not drawing - Pedro is a street photographer who likes to explore the city. He says, “Taking photos is a great way to level up my illustration skills, especially when I'm designing environments." Whenever he can, Pedro crafts funny works as a way to spread a bit of positivity.

Check the album to see his work! 🙂

#thesurpriseboxlobo #lobocx #animation #design #characterdesign #cartoon

Felipe Jornada (@journeywithjameson) is LOBO's NYC Art Director. When he’s not creating amazing images for our clients, ...
03/31/2020

Felipe Jornada (@journeywithjameson) is LOBO's NYC Art Director. When he’s not creating amazing images for our clients, Felipe works on stunning art projects from his studio and enjoys whiskey.

Here is his breakdown of the process he utilized to create this captivating piece: "The base is a thin wood plank, prepared with a few layers of acrylic gesso and sanded thoroughly. I created the drawing with pointillism using Sakura Pigma Micron pens ranging from 003 to 08. First, I laid down a rough base sketch with 2B pencil to block the main shapes and shadows. Then, I made the first layer of points (equivalent to a light gray in a pencil drawing) with a 005 pen. The remaining layers served to scale the values until they reached a perceived deep black.

After the drawing was done, the wood was trimmed to leave only the subject. The borders were then sanded to refine and finish the drawing with a generous layer of resin." #thesurpriseboxlobo #lobocx #animation #design #conceptart #pointillism

While we're doing our part to stay apart, we'd like to bring you closer, with inspiration from "hidden" works by LOBO ar...
03/26/2020

While we're doing our part to stay apart, we'd like to bring you closer, with inspiration from "hidden" works by LOBO artists with the new series "The Surprise Box," our stash of their previously-unseen projects.

First up, meet Wilson Panassi @wilsonpanassi_art and his funny pop characters. Wilson created these little guys for fun, but they were too cute not to share with all with you. Hope you enjoy them as much as we did!

#thesurpriseboxlobo #lobocx #animation #design #characterdesign

Navigating these uncertain times, LOBO continues to collaborate remotely with our global clients to ensure our creative ...
03/18/2020

Navigating these uncertain times, LOBO continues to collaborate remotely with our global clients to ensure our creative services remain unaltered as everyone operates to best adhere to health guidelines and prioritize the health and safety of our staff, clients and vendors.

Our teams of artists, creative directors and producers will continue to work out of São Paulo and New York to support all those in the advertising and production industries and work together to keep work flowing amidst frequent changes.

Our top goal is for our animation, mixed-media and design services to remain fully operational and for collaboration across all types of projects to be seamless as we all navigate interim remote workflows.

Wishing everyone to stay healthy and safe (an indoors) ✨

#stayhome #homeoffice #create #covid

Lobo.cx
03/09/2020

Lobo.cx

02/14/2020

To help you get in the mood for Valentine’s Day here is a supercut of our sweetest moments to the breezy sounds of anvil FX ❤

#valentinesday #vday #loveisintheair #love

Lobo.cx
02/03/2020

Lobo.cx

Lobo.cx's cover photo
02/03/2020

Lobo.cx's cover photo

Happy Lunar New Year from Lobo! 🐭
01/24/2020

Happy Lunar New Year from Lobo! 🐭

Congrats  to the Lobo peeps !!!
01/07/2020
Lobo.cx

Congrats to the Lobo peeps !!!

Lobo has two pieces selected in Stash Magazine Best Brand Films of 2019! Happy New Year everyone!

Starting the new year with some classic romantic vibes! Thanks @brandenkramer for the sweetest gift. 🐺
01/06/2020

Starting the new year with some classic romantic vibes! Thanks @brandenkramer for the sweetest gift. 🐺

Lobo.cx's cover photo
12/31/2019

Lobo.cx's cover photo

Lobo.cx
12/31/2019

Lobo.cx

Lobo has two pieces selected in Stash Magazine Best Brand Films of 2019! Happy New Year everyone!
12/31/2019
Best of Stash 2019: Brand Films

Lobo has two pieces selected in Stash Magazine Best Brand Films of 2019! Happy New Year everyone!

Longer-form marketing films unhampered by the limits of broadcast TV allow for deeper narratives which in turn often inspire forceful and innovative visuals. Here are eight brand films from 2019 we believe live up to that promise.

12/26/2019

Merry Xmas 🎄
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This heartwarming tale created for JK Iguatemi transports us to the city of São Paulo, where a brave member of Santa’s staff steps up to save the day. “The Gift” is a lighthearted animation, inspiring a universal message of love and light throughout the holidays.
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#xmas #merryxmas #teddybear

12/25/2019

Our partnership with Kopenhagen chocolates originated from an AR experience that our technology team, “VZ LAB”, had begun to develop. See the result is a holiday-themed chocolate delight 🍫 🎄 🎁 Enjoy!
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#animation #design #vr #xmas #merrychristmas

12/23/2019

In this festive musical spot, we get a glimpse into a playful recording session with animated puppets "Lupolino and the Family" 🧦 🎁 🎄
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#liveaction #design #animation #socks #xmas #merrychristmas

12/20/2019
Kopenhagen

We're all so delicate and elegant before someone brings the chocolate dessert to the table, right?
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That's part of our Christmas animation for Kopenhagen 🍫🎄 🎼
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#design #animation #kopenhagen #xmas #happyhollidays

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