Black lives matter.
We position brands to create the culture of tomorrow by connecting them with the people who run tonight.
Night After Night positions brands to create the culture of tomorrow by connecting them with the people who run tonight. Founded by Elliott Phear and Casey McGrath and made up of music, entertainment and production veterans, the agency’s strategic planning, talent partnerships, in-house content studio and always-on approach to engagement have driven business results for clients including Jameson Irish Whiskey, Martell Cognac, Tequila Avion, Kings of Leon and many more. Subscribe now to receive our newsletter, delivered every two weeks to your inbox with insights from our CEO, Elliott Phear: http://bit.ly/NightAfterNightmail
Phear Creative is an independently owned, NYC-based full-service creative agency and production studio. Adweek called us a "spirits and rock n roll agency in a unique spot to translate brands' cultural DNA into meaningful stories." Sign up for Breakfast Links, a new newsletter from Phear Creative, and wake up to ideas and stories you can sink your teeth into, served up every Wednesday morning: http://bit.ly/BreakfastLinks Follow our CEO Elliott Phear's conversations with entrepreneurs bootstrapping their way to success and our weekly Spotify playlists at phearcreative.com/blog. & keep up with the latest agency news and culture on... Instagram: @phearcreative Twitter: @phearcreative and right here.
Black lives matter.
We’re excited to launch Barking Irons Spirits newest 80-proof applejack for the summer, with 50% of every bottle sold through July 4th benefitting EMS FDNY Help Fund. This summer might not look like the one we had planned, but New Yorkers always look out for each other when it matters most. And, despite all of the challenges brought on by our new remote working lives, the team pulled together to make something beautiful with the greatest city on earth as our backdrop. Learn more about our "Fire Escape This Summer" campaign and join us in raising a glass to New York's bravest each night at 7 pm. http://bit.ly/BI80PR
In "these uncertain times," we're all learning as we go. Our CEO Elliott Phear shared with Ad Age what are team is doing to stay connected, both for the work and for our culture.
For even the most forward-thinking agencies, the spread of COVID-19 has forced business plans to change, campaigns to shift and workflows to adapt to a new normal.
Things are going to be different for a long time. Our CEO Elliott and other industry leaders shared their insights with Forbes on the right and wrong ways to handle branding during a crisis.
Crises affect everything at a fundamental level, and that includes the factors that make for good branding. Here are some key elements are likely to affect branding during a crisis and how companies can adjust their marketing to suit.
In his latest blog, our CEO Elliott Phear shares his tips for maintaining patience in stressful times. Read how he keeps his cool as both a leader and a father.
Remaining patient in times of crisis
“[We] closed our doors and shifted to mandatory work from home the week before St. Patrick’s Day, in our busiest time with our biggest client." Today marks 6 weeks of #WorkFromHome for our team and our CEO Elliott recently spoke with Ad Age about how agencies are coping in this new world.
As the advertising industry reels from the coronavirus pandemic, we checked in with the Amp community to see how they are dealing with the new normal.
When you connect Ed Helms and TX Whiskey, the entertainment just writes itself. Tune in starting next Wednesday, April 22 to the Whiskey Sour Happy Hour benefitting MusiCares & Direct Relief on The Bluegrass Situation's Facebook and Youtube channels. Week one features Lee Ann Womack, Watkins Family Hour, & Billy Strings -- with some surprise guests, of course. See you at the show? Read more about how the series came together on Muse by CLIO Awards.
Variety show will benefit musicians and medics
Have you visited Barking Irons Spirits' virtual pop-up bar, HOMEBREWED, yet?
Tune in to the brand's Instagram stories every Monday, Wednesday and Friday around 5pm EDT to receive a new recipe from an NYC bartender affected by COVID-19 closures and check out their Instagram story highlights for past recipes.
All bartenders’ Venmo usernames are included with their recipes so, if you're able, don’t forget to tip. 🥃🍎
In his latest blog, our CEO Elliott Phear shares his thoughts on leading in times of crisis along with some ideas on how to give back. Let us know what you're doing to provide relief, individually or as a company, and we'll help to spread the word.
Our CEO Elliott Phear shared his #WFH diary with Muse by Clio. What are your tips for working from home during these crazy times?
Stay safe. Stay home. We will see you as soon as we can.
Visit Live Nation Concerts’ Global Relief Fund for live music crews to see how you can support touring and venue crews impacted by COVID-19: livenation.com/crewnation
Cheers to our friends and clients at Firestone & Robertson Distilling Co. who are doing their part to support Fort Worth First Responders 🥃
First responders in Fort Worth are receiving a much-needed helping hand in the form of hand sanitizer that was made by a local whiskey distillery.
We're honored that our work with Jameson Irish Whiskey and their support of the bartending community through
United States Bartenders' Guild - USBG was included in this list from Campaign US of the good things Adland is doing during the COVID-19 outbreak.
Read about some of the other positive things our industry is doing here:
And donate to the USBG's Bartender Emergency Assistance Program here if you're able: https://usbgfoundation.networkforgood.com/projects/95524-covid-19-relief-campaign
Our CCO Casey McGrath is named as, "one of music's must sought-after matchmakers" in the latest issue of Billboard. Read the full interview to learn how Night After Night is creating new models for successful artist and brand partnerships: https://www.wearenightafternight.com/news-and-insights/music-programs-brands-billboard
Ad Age Best Places to Work 2020 honors 50 companies that have figured out what works and we are #13 on the list of businesses with under 200 employees. We've always known we had the best culture but it feels pretty nice to see it in print! Are you interested in working with us or joining the team? Drop us a note!
Our Trojan Van work was included in BizBash today along with an interview with our Director of PR about brand activations on college campuses. Check it out!
Find out how Trojan, McDonald’s, and Bumble tried to woo the student body.
#bizbash #eventprofs #popup #activation #eventideas #eventmarketing Trojan Brand Condoms Night After Night
Information is the best protection. We are not chewed gum.
Chew on this: STDs are at an all-time high in the US, yet many young people still lack access to quality sex education. In fact, some abstinence-only programs teach young people that being sexually active is shameful, comparing them to a piece of chewed gum.
Today, Trojan and Advocates for Youth are taking a stand for honest, inclusive sex education and challenging abstinence-only programs in schools with a gum wall installation in Washington D.C. Because sex shouldn’t be synonymous with shame and #InformationIsTheBestProtection. Learn more at NotChewedGum.org. #NotChewedGum
Thanks to BizBash for naming our Trojan Van one of their 10 Best Event Ideas of the Week.
Here's a look at 10 steal-worthy ideas we spotted this week.
Last week, our team hit the road in the Trojan Van, bringing the Trojan Man’s Big Sexy World to life for Trojan Brand Condoms. And now, we're pleased to share that Campaign US has named our experiential work their Ad of the Week!
The condom brand explored the East Coast last week with its bold campaign.. From Campaign US
Thanks to Billboard for the coverage of our Tequila Avion relaunch and accompanying campaign with 21 Savage. Read the full story for an interview with our CCO Casey McGrath.
Rapper-songwriter-producer 21 Savage adds another role to his resumé as the first ambassador for Pernod Ricard’s relaunched Avion Tequila campaign.
Night After Night's cover photo
Night After Night
Thanks, VinePair! A labor of love, Barking Irons Spirits is co-owned by our agency's co-founders, Elliott Phear & Casey McGrath and Night After Night has developed the brand from initial strategy & packaging design into 150+ bars and restaurants around NYC (with more to come). We're proud to call ourselves New York's Applejack!
With no legal definition of “craft,” it’s easy to dismiss it as a marketing term. We've compiled 50 truly local beverages made in all 50 states. If you’re planning a cross-country road trip, make sure to leave room in your trunk for these souvenirs.
Happy 420 Day! Here are a few ideas that cannabis marketers can borrow from Night After Night's years of experience in spirits marketing, written by our CEO, Elliott Phear. Part 1: https://www.linkedin.com/pulse/12-ideas-cannabis-marketers-can-borrow-from-alcohol-elliott-phear
As anyone who follows it knows, it’s heady days for the cannabis market. News on regulation and developing markets comes at us like a firehose, our neighbors to the North have gone fully legal, and with growing public support, more and more states are legalizing marijuana medically or recreational...
Join us Wednesday, April 10th, from 6-8pm in our studio for Vinyl Me, Please's latest release Loretta Lynn's classic Coal Miner's Daughter. 135 west 29th, suite 804. 21+. BYOB.
So proud to share our new #LoveThyBar campaign for Jameson Irish Whiskey in partnership with Anderson .Paak. Neighborhood bars are where connections are born and memories are created and they’re closing at an alarming rate across the U.S. Thanks to Muse by Clio for helping us spread the word to #LoveThyBar.
Night After Night launches #LoveThyBar
Get ready, Miami! We’re heading your way on the Jameson Irish Whiskey Love Thy Neighborhood Block Party - Miami tour stop on February 10th at Soho Studios. We’ll be serving up local eats and lots of cocktails, alongside performances by some of our favorite musicians, all in support of Keep America Beautiful. Grab your tickets before they sell out & don’t forget to enter code ’NIGHTFRIENDS’ for 25% off: https://kab.jamesonblockparty.com/
What a strong finish to the year! See our new work for Martell featuring the one and only Quavo. Dreamed up by our own Casey McGrath and featuring Johan Lindeberg's stunning photography, this Night After Night-led campaign is just kicking off with more exciting announcements to come in 2019.
We exclusively spoke with the Atlanta rap star about the trailblazing new partnership, its impact on the culture, and their liberating ‘Make Your Statement’ movement for 2019 and beyond.
We turn it on when the lights go off. Our team thrives when the music starts, the drinks are poured, and the real connections are made. That’s why we made it our job. It can be your job, too. Apply here: http://wearenightafternight.com/blog/now-hiring-open-positions
Here for the boos. Happy Halloween from all of us at Night After Night.
San Francisco, we’re coming for you next Sunday, October 21st. Join us at SVN West for the @Jameson Irish Whiskey
Love Thy Neighborhood Block Party from 1-5pm for Jameson cocktails & local beer, food & tunes - all in support of @Keep America Beautiful benefitting Keep California Beautiful. Use our code MUSICSFTEN for $10 off tickets here: https://kab.jamesonblockparty.com
We’re looking forward to all that Music City Food + Wine Festival has to offer this weekend, especially trying Neon Leon, an American Lager and the latest collaboration between Kings Of Leon and Hap & Harry's Beer. The beer is named after Kings of Leon's home studio and in honor of the 10 year anniversary of the first album they worked on there, Only By The Night. We designed the can in partnership with the guys incorporating elements of their previous album art as well as some of Hap & Harry’s past iconography.
New name, new digs. Thanks to the team at Muse by CLIO Awards for showcasing our space.
A revamped space for a rebranded agency
Come explore the night with us...
135 W 29th St Rm 902
New York, NY
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Send a message to Night After Night:
Night After Night sparks connection between brands and people through the shared values found in the sights, sounds, and stars that run the night. Founded by Elliott Phear and Casey McGrath and made up of music, entertainment and production veterans, the agency’s strategic planning, talent partnerships, in-house content studio and always-on approach to engagement have driven business results for clients including Jameson Irish Whiskey, Martell Cognac, Tequila Avion, Trojan Brand Condoms, Kings of Leon and many more.
Subscribe now to receive our newsletter, delivered every two weeks to your inbox with insights from our CEO, Elliott Phear: http://bit.ly/NightAfterNightmail
Follow us here for the latest news, events and job opportunities: instagram.com/wearenightafternight twitter.com/thenightagency